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Mazda Reports July Sales

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

IRVINE, Calif., Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported July U.S. sales of 27,089 vehicles, representing a decrease of 3 percent versus July of last year. Year-to-date (YTD) sales through July are down 2.6 percent versus last year, with 168,713 vehicles sold. With 25 selling days in July 2017, versus 26 the year prior, the company posted an increase of 0.9 percent on a Daily Selling Rate (DSR) basis.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

In July, Mazda became the only full-line automaker to have every 2017 model year vehicle tested by the Insurance Institute for Highway Safety (IIHS) be rated a “Top Safety Pick+,” when equipped with optional front crash-prevention and specific headlights.

Key July sales notes:

  • Achieving its fourth record-breaking sales month in a row, the Mazda CX-5 posted sales of 11,402 vehicles in the month of July. This number represents a YOY increase of 5.3 percent and is the best-ever July since the compact crossover SUV first went on sale in 2012.
  • Sales of the Mazda MX-5 Miata remained strong in the month of July, with the roadster posting a year-over-year (YOY) increase of 13.2 percent. Total sales, which includes both the MX-5 soft top and MX-5 RF, reached 997 vehicles sold in the month of July.
  • The three-row Mazda CX-9 finished the month up 3.3 percent YOY, with 2,318 vehicles sold.
  • As crossover SUVs continue to dominate the market, sales of Mazda’s CX-line remain strong, with the CX-3, CX-5 and CX-9 collectively reaching 15,201 vehicles sold in the month of July. This number represents an increase of 4.3 percent YOY, and a YTD increase of 15.9 percent.
  • The i-ACTIV All-Wheel Drive option continues to be a favorite among Mazda CX-line buyers, with 62.9 percent of customers choosing the AWD option in the month of July.

Mazda Motor de Mexico (MMdM) reported July sales of 4,476 vehicles, up 8.8 percent versus July of last year.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Month-To-Date

Year-To-Date

July

July

%

% MTD

July

July

%

% YTD

2017

2016

Change

DSR

2017

2016

Change

DSR

Mazda2

N/A

N/A

3

(100.0)%

(100.0)%

Mazda3

7,407

8,103

(8.6)%

(4.9)%

47,241

59,484

(20.6)%

(21.0)%

Mazda5

2

17

(88.2)%

(87.8)%

9

346

(97.4)%

(97.4)%

Mazda6

3,482

4,341

(19.8)%

(16.6)%

21,491

27,804

(22.7)%

(23.1)%

MX-5 Miata

997

881

13.2%

17.7%

7,970

6,265

27.2%

26.5%

CX-3

1,481

1,499

(1.2)%

2.8%

9,092

11,002

(17.4)%

(17.8)%

CX-5

11,402

10,831

5.3%

9.5%

68,479

62,442

9.7%

9.0%

CX-9

2,318

2,243

3.3%

7.5%

14,431

5,924

143.6%

142.2%

Total Vehicles

CARS

11,888

13,342

(10.9)%

(7.3)%

76,711

93,902

(18.3)%

(18.8)%

TRUCKS

15,201

14,573

4.3%

8.5%

92,002

79,368

15.9%

15.3%

TOTAL

27,089

27,915

(3.0)%

0.9%

168,713

173,269

(2.6)%

(3.2)%

Selling Days

25

26

177

176

 

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SOURCE Mazda North American Operations

NESTLÉ® LA LECHERA® Launches “Summer of No-Bake” Recipe Contest

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GLENDALE, California, Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — NESTLÉ® LA LECHERA® announced today the kick-off of its “Summer of No-Bake” recipe contest. From now through August 15th, consumers across the U.S. can create their favorite no-bake dessert recipe and share on Instagram using the hashtag #LaLecheraNoBake. Participants can enter as many recipes as they want. Winners will be selected based on number of consumer votes and be notified on or around September 5th.

Photo – http://mma.prnewswire.com/media/540902/Nestle_La_Lechera_Logo.jpg 

“During the heat of summer, no one wants to spend their time in a sweltering kitchen preparing for a BBQ or cookout, however desserts play a key role in these family occasions,” said Ainoa Cuberos, Associate Brand Manager for Nestlé La Lechera.  “We launched the No-Bake Contest to inspire consumers to get creative and think of unique ways to delight their family and friends this summer, while creating long-lasting memories.”

No-bake recipes are a simple way of making summer sweeter and saving time as the family comes together to share these creations. To learn more about Nestlé La Lechera’s “Summer of No-Bake,” enter the contest, or browse through the latest recipes, visit La Lechera’s Summer of No-Bake page on HispanicKitchen.com. All entries must be received by 11:59 PM PST on August 15th. The top 10 recipes selected by La Lechera will be featured on the site and consumers will have a chance to vote on their favorite starting August 18th. First place includes $500 gift card, top of the line blender and a La Lechera product basket, second place includes a $300 gift card and a La Lechera product basket and third place includes a $200 gift card and a La Lechera product basket. 

To inspire participants, Nestlé La Lechera has developed three simple recipes that can be made and enjoyed by the entire family. Recipes available on the links below.

Cheesecake Stuffed Strawberries

Piña Colada Gelatin

No-Bake Banana Split Cake

For more NESTLÉ® LA LECHERA® recipe ideas consumers are invited to visit Nestle’s El Mejor Nido and follow La Lechera’s  Facebook, Pinterest and Instagram pages.  

About NESTLÉ® LA LECHERA® 
NESTLÉ® LA LECHERA® is the #1 Sweetened Condensed Milk brand in the world and has been a key ingredient for delicious desserts since 1910. In the U.S.A., NESTLÉ® LA LECHERA® offers a wide portfolio of products, including NESTLÉ® LA LECHERA® Sweetened Condensed Milk can and squeeze bottle, NESTLÉ® LA LECHERA® Dulce de Leche can and squeeze bottle and other better-for-you products such as NESTLÉ® LA LECHERA Fat Free can and NESTLÉ® LA LECHERITA®.  NESTLÉ® LA LECHERA® is the key ingredient and topping for a wide range of dessert favorites such as Flan, Fruit Salad, Tres Leches, Cheesecake and Gelatin.  NESTLÉ® LA LECHERA® brings families together by creating everyday experiences and memorable moments. For product information, news and recipes, visit ElMejorNido.com, Facebook, Pinterest and Instagram pages.    

About Nestlé® USA 
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for eighteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2014 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2014 sales of $100 billion.

SOURCE Nestle USA

Xehar Launches a New Fashion Collection with Body Positive Mentor, Influencer and Model Laura Brioschi

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PLAYA VISTA, California, Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Today, Xehar announces the launch of the new Laura by Xehar Fashion Collection. Xehar International #AconfidentYou Ambassador Program works with global influencers to showcase a feel-good fashion while reinforcing the importance of positive self-image. The program’s most recent mentor is Laura Brioschi, a well-known curvy model from Europe.

Photo – https://mma.prnewswire.com/media/540368/Xehar_Laura_Floral_Dress.jpg

“Our core is to support a positive body image, helping women feel confident in fashionable and affordable clothes that fit,” says Hadari Oshri, founder and CEO of Xehar. “Laura is an inspiration to our curvy customers and is the quintessential confident woman.”

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According to Business Insider, there are more than one hundred million women in the US that are considered plus size. Traditional retailers have been slow to focus on this niche demographic. Brioschi feels that sharing her experiences as a Xehar Mentor will help others who are facing body image issues and who struggle to feel confident.

“I became a Xehar Body Positive Mentor this year, after deciding to publicly share my battle with bulimia,” says Brioschi. “Making my experiences public and working to create my own collection with Xehar will hopefully inspire others.”

For some time, influencer programs have existed but Xehar’s approach is unique because they are also building mobile technologies to enhance the interaction with influencers. The Xehar App, will not only give customers access to low priced fashion bundles at a set price, but will also give a special access to Xehar influencer fashion recommendations on demand.

If you are interested in viewing the new Laura by Xehar Collection, visit Xehar.com/LauraByXehar

To become a Xehar Body Positive Mentor, please apply and contact Haily Dahan 310-463-3788

About Xehar: Xehar is a fashion-tech company that was founded with a rebellious spirit and a lofty objective: to offer designer clothes at revolutionary prices, using technology and their mobile application to make buying decisions easier, all while building confidence in women through inspiring fashion collections. Xehar has two main divisions, an online store called the Xehar Marketplace and a mobile application called Xehar App. To learn more, visit xehar.com

Contact: Haily Dahan
310-463-3788
[email protected]

 

SOURCE Xehar

Cal/OSHA Cites Aircraft Parts Manufacturer for Willfully Failing to Notify Workers of Their Exposures to Chromium-6

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SANTA ANA, California, July 31, 2017 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA has cited an aircraft parts manufacturer $87,500 for numerous workplace safety and health violations including failure to provide workers with effective training on hazardous chemicals in their work area and willful failure to notify workers of their exposure to hexavalent chromium, a hazardous chemical known to cause cancer commonly referred to as chromium-6.

Cal/OSHA’s Santa Ana Office on January 20 inspected the Triumph Processing – Embee Division, Inc. plant in Santa Ana after receiving a complaint of workplace hazards. Inspectors found that the employer had previously determined through air monitoring that workers who sanded and spray-painted aircraft parts were exposed to high levels of chromium-6, in the form of dust and mist.

Cal/OSHA issued a willful regulatory violation to the employer for not posting or notifying affected workers of the air monitoring results, and for failing to advise the workers of how they would be protected from exposure.

“Triumph Processing knew its workers had been exposed to high levels of chromium-6 at their facility but failed to notify or effectively train them,” said Cal/OSHA Chief Juliann Sum.

Chromium-6 is a toxic form of the element chromium used in many different industries. It is a known carcinogen and can cause irritation and damage to both the respiratory system when inhaled, and to the eyes and skin upon contact.

Cal/OSHA issued a total of 23 violations, including one willful-regulatory, six serious, six general and 10 regulatory in nature. A willful violation is issued where evidence shows that the employer committed an intentional and knowing violation, and the employer was conscious of the fact that what it was doing constituted a violation, or was aware that a hazardous condition existed and made no reasonable effort to eliminate the hazard. A serious violation is cited when there was a realistic possibility that death or serious physical harm could result from the actual hazardous condition.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Employers and workers who have questions or need assistance with workplace health and safety programs can call Cal/OSHA’s Consultation Services Branch at 800-963-9424.

Complaints about workplace safety and health hazards can be filed confidentially with Cal/OSHA district offices. Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734).

Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

https://www.facebook.com/CaliforniaDIR  
https://twitter.com/CA_DIR  
http://www.youtube.com/CaliforniaDIR  
http://www.dir.ca.gov/email/listsub.asp?choice=1

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

SOURCE California Department of Industrial Relations, Cal/OSHA

Atlantis University Named a “2017 School of Excellence”

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Atlantis_University_Logo

 

MIAMI, Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Atlantis University (AU), a Miami-based, higher-education institution, fostering premier learning with innovative curriculums in the fields of Business, Computer Science and Information Technology, Engineering, and Health, has been recognized as a  “2017 School of Excellence” by the Accrediting Commission for Career Schools and Colleges (ACCSC), the designated accrediting agency by the U.S. Department of Education. This honor was bestowed to AU for the quality of its programs, dedication to excellence in education, demonstrating high levels of achievement among its students, and adherence to the accreditation process.

Atlantis_University_Logo

This recognition arrives as AU prepares to open a new campus in September 2017, which will be located in the Miami Health District. The university will occupy three entire floors, and each classroom will be outfitted with the latest technologies to promote a ripe and pioneering learning environment. Additionally, students will have access to a variety of open spaces developed with the intention of promoting cross-collaboration and the exchange of ideas around multiple disciplines.

“We are proud and humbled to be honored as a 2017 School of Excellence, as it reinforces our superior offering and unparalleled student experience, with career-oriented programs that contribute to the development of a competitive workforce,” said Omar Palacios, President of Atlantis University. “Our new facilities will enable us to enhance our local footprint and further our commitment to deliver an advanced learning environment and innovative curriculums that are designed for aspiring professionals locally, nationally and internationally.”

About Atlantis University
Founded in 2009, Atlantis University (AU) is a Miami-based, higher-education institution, fostering premier learning with innovative curriculums. The university provides a variety of certifications, associates’, bachelors’ and masters’ degree programs in the fields of Business, Engineering, Computer Science and Information Technology, and Health, and has been recognized as a “2017 School of Excellence” by the Accrediting Commission for Career Schools and Colleges (ACCSC), the designated accrediting agency by the U.S. Department of Education. For more information, please visit atlantisuniversity.edu.

Media Contact
Latiffe Ghanem
[email protected]
(305) 479-0279

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SOURCE Atlantis University

August Means Back-to-School, Time to Check Up on Immunizations

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LEAWOOD, Kansas, Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Each year as summer begins to wind down, children prepare to go back to school. For many, that means getting a back-to-school haircut, shopping for some new clothes, and gathering school supplies. One thing that shouldn’t be missed: checking in with your family physician to make sure school-age children are up to date on all required vaccinations.

During August—which is National Immunization Awareness Month—family physicians are reminding parents that vaccines keep your own child healthy and provide protections for children whose health conditions prevent them from getting vaccines. “It’s critical to make sure that you and your children receive vaccinations according to the immunization schedule recommended by the Centers for Disease Control,” said John Meigs, Jr., MD, president of the American Academy of Family Physicians. “Becoming immunized is important not only for school-age children, but for babies and young children, pregnant women, teens and pre-teens, and adults.”

Each year, the AAFP and the CDC’s Advisory Committee on Immunization Practices collaborate to develop recommendations for the routine use of vaccines in children, adolescents and adults in the United States. All states require children to be vaccinated against certain communicable diseases in order to attend school. Information about recommended immunization schedules for people of all ages is available at familydoctor.org. In addition, the AAFP developed an interactive map of vaccine-specific coverage levels for each state.

The CDC lists vaccine recommendations for the prevention of 17 diseases across the lifespan, protecting the health of Americans from birth through old age. Data from the CDC show that vaccines are effective not only in preventing disease, but in lowering the cost of health care spending:

  • A 2009 analysis of 13 vaccines given as part of the childhood immunization schedule found that for each birth group vaccinated, the United States saved 42,000 lives, $13.5 billion in direct medical costs, and prevented 20 million cases of disease.
  • An estimated $10.20 is saved in societal costs (direct and indirect) for every $1 invested in vaccines for vaccine-preventable diseases.
  • Without improvements to the human papillomavirus (HPV) vaccination rate, 50,000 girls will develop cervical cancer that would be prevented if immunization rates reached 80 percent.
  • Seasonal influenza causes more than 200,000 hospitalizations and costs more than $10 billion in direct medical costs in the United States each year.

“Vaccines are proven to be safe and effective, and they save lives,” notes Meigs. “To protect public health, the AAFP strongly recommends that patients receive all necessary vaccinations in their primary care physician’s office. Forgoing immunization is reckless and endangers not only the health of children but the health of the entire public.”

Visit familydoctor.org for patient education resources on specific immunizations.

About the American Academy of Family Physicians
Founded in 1947, the AAFP represents 129,000 physicians and medical students nationwide. It is the only medical society devoted solely to primary care.

Family physicians conduct approximately one in five office visits — that’s 192 million visits annually or 48 percent more than the next most visited medical specialty. Today, family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on integrated care.

To learn more about the specialty of family medicine, the AAFP’s positions on issues and clinical care, and for downloadable multi-media highlighting family medicine, visit www.aafp.org/media. For information about health care, health conditions and wellness, please visit the AAFP’s award-winning consumer website, www.familydoctor.org.

 

SOURCE American Academy of Family Physicians

Curso de Inglés AMERICA has launched a joint partnership between Smithsonian Institution, American Book Group and Penguin Random House Grupo Editorial

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MIAMI, Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/– American Book Group, Penguin Random House Grupo Editorial and the Smithsonian Institution have jointly launched the first in a series of English as a Second Language (ESL) courses for Spanish-speakers. 

Photo – https://mma.prnewswire.com/media/540824/Curso_de_ingles_America_Smithsonian_Institution.jpg

The Curso de Inglés AMERICA course is designed to teach English in an integral, modern and accelerated manner with print and online materials that include a free App to practice pronunciation on the go.  The print materials are well-structured and easy to follow, and are accompanied by a dedicated website featuring interactive exercises and entertaining instructional and cultural content. 

Throughout the course the student learns not only English but is given a factual and informative tour of the history and culture of America with enriching content, via the Smithsonian Institution, in its role as educator of the heritage of the United States of America.

Also included is access to the Smithsonian Institution American Citizenship Course via the course’s website, as well as Inglés en tu Teléfono, which features English classes via your smartphone and make learning English easier and faster.  The Curso de Inglés America series includes print, video, audio and online materials.

About Smithsonian Institution:

Founded in 1846, the Smithsonian is the world’s largest museum, education and research complex, consisting of 19 museums and galleries, the National Zoological Park, and nine research facilities.  Its mission is “the increase and diffusion of knowledge” and “shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world.”

About Penguin Random House Grupo Editorial:

Penguin Random House Grupo Editorial publishes books for readers of every age group and in every format- be it print, digital or audio- in Spain, Portugal, Latin America and the United States. 

About American Book Group:

American Book Group (ABG) is a print & digital publisher and distributor that specializes in instructional content, with a focus on language courses.  Launched in 2004, the Inglés en 100 Días ESL for Spanish-speakers series has been a category leader (Nielsen) with 2,000,000+ units sold. Over 30 ESL for Spanish-speakers products have been created and distributed in partnership with Santillana USA Publishing and Penguin Random House.  ABG also partners with companies to create educational products that drive traffic, generate new revenue streams, and create loyalty. 

SOURCE Penguin Random House Grupo Editorial

The Home Depot to Host Second Quarter 2017 Earnings Conference Call on August 15

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The Home Depot logo

ATLANTA, Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot®, the world’s largest home improvement retailer, announced today that it will hold its Second Quarter 2017 Earnings Conference Call on Tuesday, August 15, at 9 a.m. ET.

The Home Depot logo

A webcast will be available by logging onto http://ir.homedepot.com/events-and-presentations and selecting the Second Quarter Earnings Conference Call icon. The webcast will be archived and available beginning at approximately noon on August 15.

The Home Depot is the world’s largest home improvement specialty retailer, with 2,282 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2016, The Home Depot had sales of $94.6 billion and earnings of $8.0 billion. The Company employs more than 400,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

Logo – https://mma.prnewswire.com/media/118058/the_home_depot_logo.jpg  

 

                    

SOURCE The Home Depot

Ahoy Matey! Pirates and Sand Dunes Abound as “Pastor Fish” Launch Party Delights Kids and their Grown-Ups

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NHM Ministrants Celebrates New Pastor Fish App in English and Spanish with the Interfaith Community

SAN MATEO, California, Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Last week the team of NHM Ministrants (a division of Elfenworks Productions, LLC) celebrated the launch of The Pastor Fish App. This free bi-lingual whimsical “Sunday School under the sea” is full of gospel songs and stories for children and the young at heart.

NHM Ministrants Celebrates New Pastor Fish App in English and Spanish with the Interfaith Community

In addition to having a tablet station set up for guests to test the app, the celebration included an impressive five ton sand sculpture by Sand Guys from the Travel Channel’s television series Sand Masters, two puppet show performances by Magic Circus, and a raffle with prizes including an iPad Air, former US President Jimmy Carter’s recorded sermons from Maranatha Baptist Church, and Air Swimmers flying fish.

Present at the event were the development team from Tip-Tok, singer Carmen Milagro, and many of the voices kids are already beginning to know and love. The app features an ocean full of fun characters Pastor Fish, Barni Barnacle, Wigbert the Whale and the minnows of the Sunday school of fish. Following along with the songs and stories, kids and the young at heart internalize positive messages, feeling a greater sense of God’s love and care for them.

NHM Ministrants Director, Rev. Dr. Lauren Speeth said, “I love thinking about an app inspired by the radio shows of yesteryear. It’s looking backwards to look forward. That’s what we’re all about at NHM Ministrants: creating digital resources inspired by the loving, open-armed presence of Jesus, who came to show us the Way and the Truth and the Life over 2,000 years ago.”

The whole event space became an underwater world. One guest remarked that they felt like they got to really live and experience the app through the fun décor, ocean inspired food, and music. Even if you were unable to attend the event, you still can experience Pastor Fish. The app is available for download, with direct links available at www.ministrants.com/pastorfish.

Members of the press, please contact us for high-res event photos or other assistance. Educators and clergy – we’d love to hear from you. Thank you, everyone, for helping us spread the word about this free resource for kids!

NHM Ministrants
www.ministrants.com 

Photo – http://mma.prnewswire.com/media/540920/NHM_Ministrants_Pastor_Fish_App.jpg

SOURCE NHM Ministrants

Launching New Celia Cruz Brand

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Celia_Cruz_merchandise

MIAMI, Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Omer Pardillo-Cid, executor of the The Celia Cruz Estate and director of The Celia Cruz Legacy Project, announced today the launch of the new Celia Cruz Brand which will include a new online store for the first time ever which will offer exciting merchandising that will feature the iconic entertainer, and the redesign of the Celia Cruz website. Celia Cruz, recognized worldwide as The Queen of Salsa, was one the 20th century’s most successful Latin entertainers, and since her passing in 2003, her popularity only seems to have grown.

Celia_Cruz_merchandise

“Since Celia’s death fourteen years ago, my sole purpose has been to keep her legacy alive for future generations through a myriad of projects. For some time I have collaborated with different designers to bring to life a merchandising line that would capture the joy and vibrancy that Celia embodied,” says Pardillo-Cid who was her friend and manager for the last years of her career. “It is not until now that I have been completely satisfied by the product we are launching and I hope it meets with the approval of her fans.”

Marietta González and Abel Ferro, founders of Versal Studio, began working with Cruz’s image about three years ago, but it is now that they are ready to bring their designs to life through an interactive online store that will feature the beloved singer’s likeness on dozens of merchandising items and deliver what Cruz’s fans have been long asking for: a dignified, artistic, fun and colorful way of keeping their icon’s legend alive.

“The admiration we feel for undoubtedly the most important musical figure to come out of our country is only surpassed by the passion we feel for this project,” says Ferro, designer for the project. “Bringing to life Omer’s love for this woman and understanding what she meant to so many is at the core of each design.”

GlowShineWow, a boutique digital marketing agency, led by Jackie Small, a long-time US resident that moved to Miami in 2004 from Argentina, and also a devoted Celia Cruz fan, will lead the marketing efforts for the project.

The new Celia Cruz’s website (www.celiacruz.com) will feature a stylish and attractive design, new and exclusive content, news updates, and an incredible interactive store for the fan, the collector and the memorabilia aficionado. The site will also be supported by extended online marketing and social media presence serving over 1 million fans on Facebook, Instagram and Twitter, with updates, news and promotions throughout the year.

Photo – https://mma.prnewswire.com/media/540973/Celia_Cruz_merchandise.jpg

SOURCE Celia Cruz Estate