Tecate Declares Itself The Winner Of Mexican Mega-Fight Canelo Vs. Chavez Jr

May 1, 2017

Get closer to the Canelo vs. Chavez Jr fight through the Tecate Bold Punch app.

NEW YORK, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Tomorrow, Tecate, the official beer of boxing and the presenting and exclusive beer sponsor for the mega-fight between Canelo Alvarez vs. Julio Cesar Chavez, Jr., will welcome the fighters and thousands of their fans to Las Vegas in true Mexican fashion including an impressive mariachi orchestrated ‘Grand Arrival’ at the MGM Grand – all livestreamed on Tecate’s Facebook page to start the Cinco de Mayo celebration early.

Fans 21+ not able to make it to Las Vegas can still feel every Canelo power punch through their iOS or Android phone with the latest Tecate Bold Punch app. In addition to the fan-favorite vibrating punch feature, the app adds new scoring functionality where fans can score the match round-by-round with the pros; provides new, exclusive Canelo training camp content from the Eagle Cam, a unique aerial point-of-view of Canelo’s training; and allows consumers to enter-to-win an incredibly unique Canelo branded hat only available through Tecate’s text-to-win competition and social channels. The free app, demonstrated here by the Tecate Chicas, is available today with fight specific content being refreshed up to the final moments before Canelo jumps in the ring.

“Becoming the official beer of boxing didn’t happen overnight. It took Tecate years of dedication, commitment to bring the fans closer to the sport and incredibly forward thinking partners like Golden Boy Promotions and Canelo Alvarez,” said Gustavo Guerra, Tecate Brand Director. “This fight between the two best Mexican fighters in the world will certainly go down as one of the classic battles between countrymen and no matter who wins, Tecate is in their corner.”

Tecate is also offering its famous, national mail-in-rebate program where if consumers 21+ buy two 12-packs of Tecate or Tecate Light from their local grocery and/or liquor store and send in the HBO Pay-Per-View® proof-of-purchase, they’ll receive $20 back, or buy one 12-pack from their local convenience store and send in the HBO Pay-Per-View® proof-of-purchase to receive $15 back. Full details are available at retail locations across the country.

The Mexican beer will also welcome back the popular Tecate Bold Champions Chat on Thursday, May 4^th to be moderated by ESPN Deportes’ Bernardo Osuna and feature Golden Boy Promotions Chairman and CEO, Oscar de la Hoya, former world title holder across four different weight classes, Eric Morales, and the greatest Mexican fighter of all-time, Julio Caesar Chavez, Sr. The Tecate Bold Champions Chat will be broadcast live on the Bold Punch App, RingTv.com and Golden Boy Promotion’s Facebook Page.

Tecate started thematic national fight promotions across more than 7,000 off-premise locations in early April including more than 200 on-premise accounts in Las Vegas driving beer trials. Starting on Tuesday, April 18, national general market and Hispanic broadcasters including NBC Sports, Comedy Central, Spike TV, ESPN, FX, Univision, Telemundo, Fox Deportes, NBC Universo, ESPN Deportes and many others will air or will have aired the recently announced Tecate “Born Bold” branded commercial “Beehive BBQ” featuring Canelo and Sylvester Stallone.

Additional fight week promotions include Friday’s tripleheader card for the Golden Boy Boxing on ESPN Presented by Tecate along with the brand being featured prominently on Canelo’s trunks, at the center ring, around the mat and throughout the fight.

For additional details on Tecate’s “Born Bold” campaign, the sponsorship of Golden Boy Promotions’ fights, or to speak with a Tecate representative about the brand, please contact BRAYA at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world’s most international brewer. Core brands imported into the U.S. are Heineken^®, the world’s most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Feel your phone vibrate every time Canelo lands a power punch!

Photo – http://mma.prnewswire.com/media/495894/HEINEKEN_USA_Inc_Tecate_Bold_Punch_App.jpg

Photo – http://mma.prnewswire.com/media/495895/HEINEKEN_USA_Inc_Tecate_Bold_Punch_App_Feel.jpg

Logo – http://mma.prnewswire.com/media/335003/Tecate_Logo.jpg

Lieff Cabraser Heimann & Bernstein, LLP and Burke Law Offices, LLC Announce Proposed Settlement of Wells Fargo Student Loan TCPA Litigation

May 1, 2017

ATLANTA, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — A proposed settlement has been reached in a class action lawsuit against Wells Fargo Bank, N.A. (“Wells Fargo”). The lawsuit alleges Wells Fargo violated the Telephone Consumer Protection Act (“TCPA”) by using an automatic telephone dialing system and/or an artificial or prerecorded voice to initiate calls to cell phones (“Automatic Calls”) in connection with student loans, without prior express consent. Wells Fargo denies the allegations, and the Court has not decided who is right. Instead, both sides agreed to a settlement.

You are included in the Settlement as a Settlement Class Member if you received an Automatic Call regarding a Wells Fargo student loan account from April 21, 2011 to December 19, 2015.

Wells Fargo has agreed to create a $2,075,071.80 Settlement Fund. The Fund will be used to make cash payments to Settlement Class Members who submit valid claims and to pay Class Counsel’s attorneys’ fees and costs (up to $622,522), a $15,000 service award to each of the two Class Representatives, and settlement administration costs. Settlement Class Member’s payments are estimated to be between $20 and $50, but they will depend on the total number of approved claims that are filed.

To receive payment, you must complete and submit a valid Claim Form by July 31, 2017. If you received a Postcard Notice in the mail you may file a claim using the detachable Claim Form, or online or by phone using the Claim ID provided on the front of the card. If you did not receive a Postcard Notice in the mail, you may print a Claim Form from www.PratherWellsFargoTCPA.com and mail it to the address on the form. Claim Forms are also available by calling 844-363-2463.

If you don’t want a payment from this Settlement, and you want to keep the right to sue or continue to sue Wells Fargo on your own about the legal issues in this case, then you must request exclusion from the Settlement by sending a letter to the Claims Administrator by June 30, 2017. The letter requesting exclusion must contain the information set forth in the full Notice and in the Settlement Agreement, both are available at www.PratherWellsFargoTCPA.com. Unless you exclude yourself, you are choosing to stay in the Settlement and you are releasing Wells Fargo from the legal claims resolved by this Settlement. The Released Claims are described in full in the Settlement Agreement.

If you don’t exclude yourself, you can object to any part of the Settlement. You must file your objection with the Court and mail it to Class Counsel and Counsel for Wells Fargo by June 30, 2017.

If you are a Settlement Class Member and you choose to do nothing, you will not receive a payment, you will be bound by the Settlement, and you will release Wells Fargo from the legal claims in this case.

The Court will hold a hearing on August 30, 2017 to decide whether to approve the Settlement, Class Counsel’s request for attorneys’ fees and expenses, and Class Representative service awards. You may attend, but it is not required. If you wish to hire your own attorney, you may do so at your own expense.

For more information, including the full Notice and Settlement Agreement, visit www.PratherWellsFargoTCPA.com.

Lo + Celebrates One Year Showcasing the Latest Trends in Luxury

May 1, 2017

WEST PALM BEACH, Fla., May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Lo +, Olympusat Entertainment’s inspirational and informative TV news segment, celebrates its first year on the air covering, in a fresh and cutting-edge format, the latest trends and news in the luxury industry.

Sponsored by VEMOX™, Olympusat’s OTT TV Everywhere solution, Lo + synthesizes and provides an entertaining summary of the latest and most relevant topics in the fashion, architecture, art, travel, luxury and automotive industries. This informative TV segment focuses on motivational journalism offering the viewer the opportunity to appreciate the work of the international creators. Produced under a 2 to 4 minute format, Lo + airs exclusively within the commercial breaks of some of Olympusat’s most popular Spanish-language TV channels.

For those interested in staying up-to-date with Lo +’s coverage of luxury related news, Olympusat has also created Lo + Blog, a fun and easy-to-read online magazine designed to provide readers an insider’s view to each topic, featuring in-depth articles and videos presented in a unique and encouraging tone. The blog gives access to all written and audiovisual material created by the Lo + team through the domain: olympusat.com/lo-mas-blog/

“Lo + has enjoyed great success showcasing, in an elegant and distinctive way, the latest and most important trends in the world,” stated Jesus Piñango, Director of TV Content Strategy at Olympusat. “The TV segments and the blog offer our audience a better look into the luxury industry, as well as an opportunity to connect with us and express their opinions,” added Piñango.

The creative team for Lo + works tirelessly to bring its viewers the latest topics available through high-quality edited segments created to captivate and inspire the viewer – information that is also available through the Lo + Blog and YouTube.

Lo + is an Olympusat Entertainment production, an award-winning team equipped with the technology to provide their clients with a full-service production from the project’s conception to its completion. Lo +’s modern and informative segments are currently available on VEMOX™ and on a variety of Olympusat’s networks, including Ultra Luna, Ultra Macho, Ultra Docu and Ultra Familia.

To learn more about Lo +, please visit olympusat.com/lo-mas-blog/

Olympusat – Editorial Contact:
Jesus Piñango
561-249-5228
[email protected]

PINALEN® Multipurpose Cleaners Deliver Cleaning Power With Fresh Fragrant Aromas, Making Spring And Summer Cleanups A Breeze

April 29, 2017

HOUSTON, April 25, 2017 /PRNewswire-HISPANIC PR WIRE/ — PINALEN®, maker of multipurpose cleaning products, is offering seasonal cleaning tips for consumers. Spring cleaning is often followed by early summertime cleanups of outdoor furniture, patios, grills, boats and anything else that collects dirt and grime. For consumers, seasonal chores are made easy with PINALEN®. One bottle covers a multitude of uses, including household surfaces, laundry, pool floats, sports gear, bikes and vehicles.

Consumers can choose from PINALEN® Original, a pine oil-based cleaner offering 3x more pine oil power than its competition* and PINALEN Max Aromas® with long lasting fragrance in a variety of scents. Both formulas are made to leave a clean, fresh fragrance. PINALEN® Original and PINALEN Max Aromas® are safe for cleaning most surfaces, fabrics and stains. The products are also biodegradable.

“Cleaning professionals and value seekers appreciate that they can economize with PINALEN® products. PINALEN® Original with 3x more pine power* continues to offer families the pine clean they love. Online reviews show many consumers have been extremely disappointed to find other brands have stopped using real pine oil in their products,” says Gustavo González, Sr. Brand Manager for PINALEN®.

“PINALEN® is known as PINALEN The Whatever, Wherever Cleaner® that makes cleaning fast and easy. Cleaning enthusiasts can find dozens of tips in The All Purpose Cleaning User Guide, printed in both English and Spanish. PINALEN® is sold at select Walmart stores. See Store Locator for retailers.

The PINALEN® family of products helps consumers to economically and efficiently clean household surfaces. Brand extensions include: PINALEN® Original and PINALEN Max Aromas® in Lavender, Floral, Ocean Breeze and Fruit Blossom. These scents refresh and aromatize. Diluting with water multiplies the solution giving users exponentially more cleanings and fewer trips to the store. Pinalen.com

About AlEn USA
AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. Its portfolio of brands include CLORALEN^®, ENSUEÑO^®, PINALEN^®, PINOL^®, FLASH^®, Xtra-Pine^®, Pine-o-Pine^®. AlEn’s strong manufacturing base comprises multiple products: bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations. AlEnusa.com

*Based on pine oil content vs leading pine cleaner

YouTube, Facebook, Instagram

[email protected]
832 484-1508 x5020

Video – http://www.youtube.com/watch?v=oVOg1d4heho

Fuel Relief Fund Partners with the United Nations on Addressing Fuel Delivery Needs After Natural Disasters

April 28, 2017

Fuel Relief Fund Traveled to Ghana to Provide Expertise at One of the World’s Six Humanitarian Response Depots.

RIVERSIDE, Calif., April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — When a major disaster strikes, one of the most critical resources to rescue and recovery is fuel. But fuel supply and access are often cut off during such life-threatening emergencies. Fuel Relief Fund (FRF) fills the crucial gap in the first phase of a disaster – fueling first responders and providing power to hospitals and emergency services to save lives and alleviate human suffering.

Photo – https://mma.prnewswire.com/media/495742/Fuel_Relief_Fund_Logo.jpg

Fuel Relief Fund (FRF) is the only Non-Governmental Organization (NGO) that exists for the purposes of procuring and delivering fuel to vulnerable communities throughout the world.

Earlier this month, at the request of the United Nations’ World Food Programme (WFP), the Founder and CEO of FRF, Ted Honcharik, traveled to Ghana. The African country is home to one of the United Nations’ six strategically placed Humanitarian Response Depots designed to procure, store, and transport emergency supplies.

It’s the second time Honcharik and FRF have been asked by the WFP to provide expertise on what it takes to transport, store, and secure fuel around the globe – having done similar work on a “lessons learned” mission on the Yemen civil war.

Ted Honcharik explained, “We gave technical assistance on fuel inventory control, security, management and fuel automation. They saw that our team and board have the experience and skills, so they reached out to FRF. In Ghana, we hope to make their jobs a bit easier by improving internal fuel supply and control.”

A stable and safe fuel supply is life-critical after a disaster, because it’s needed to power search and rescue to locate victims and transport them to life-saving care; transport food, medicine, and pump and deliver clean water; provide light wherever and whenever it is needed; and provide emergency power supply to relief camps and hospitals where critical operations can be performed.

Through coordination between the FRF and the United Nations, improved fuel arrangements during times of disaster around the world can result in a more efficient and effective humanitarian response that will save lives in communities hurt by a natural disaster.

Partial Settlement of a Class Action Lawsuit for Purchasers of Solodyn and/or Its Generic Equivalent is Announced

April 28, 2017

NEW YORK, April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ —

If You Purchased Solodyn and/or Its Generic Equivalent Partial Settlements of a Class Action Lawsuit May Affect Your Rights

Partial settlements have been reached in a class action lawsuit involving the antibiotic drug Solodyn. The lawsuit claims that Medicis Pharmaceutical Corp., Valeant Pharmaceuticals International, Inc., Impax Laboratories, Inc., Lupin Limited, Lupin Pharmaceuticals Inc., and Sandoz Inc. (the “Defendants”) violated state competition (i.e. antitrust and consumer protection) and unjust enrichment laws by agreeing not to compete with each other and keeping lower-cost generic versions of Solodyn off the market. The Defendants deny this. No one is claiming that Solodyn is unsafe or ineffective.

WHAT DO THE SETTLEMENTS PROVIDE?

To settle the lawsuit, Lupin Pharmaceuticals Inc. and Lupin Limited (“Lupin Defendants”) and Sandoz Inc. (“Sandoz”) have each agreed: (a) that they would be willing to provide certain witnesses that Plaintiffs could call and a declaration that the Plaintiffs could use during the Solodyn case involving the overall End-Payor Class, other Plaintiffs, and the Non-Settling Defendants; and (b) to deposit $625,000 and $1.75 million, respectively, into Settlement Funds. If the Settlements are approved by the Court and become final, the Settlement Funds, inclusive of interest, will be used to: (1) pay for costs and expenses incurred or to be incurred by Counsel in continuing the lawsuit against Medicis Pharmaceutical Corp., Valeant Pharmaceuticals International, Inc., and Impax Laboratories, Inc. (the “Non-Settling Defendants”); (2) cover taxable costs and taxes payable on the Settlement Funds; (3) pay for notice and other expenses; and (4) pay for service awards not to exceed $10,000 to the class representatives in recognition of their efforts to date on behalf of the Classes. Any remainder in the Settlement Funds, after the payment of the above expenses, shall be distributed to the End-Payor Class for the Lupin Settlement and the End-Payor Class for the Sandoz Settlement in a manner approved by the Court at the conclusion of the litigation. The Settlement Agreements, available at the website www.SolodynCase.com contain more details. These Settlements involve only the Lupin Defendants and Sandoz. The case will continue against the Non-Settling Defendants.

WHO IS INCLUDED IN THE CLASSES?

Generally, you are included in the Classes if you purchased, paid and/or provided reimbursement for some or all of a Solodyn and/or its generic equivalent prescription in the United States and its territories, including Puerto Rico, in tablet form, from July 23, 2009, onward. Certain third-party payors are also members of the Classes.

You are NOT a member of the Classes if: you paid a “flat co-payment” for all of your prescription drug purchases regardless of whether they are brand or generic; you are one of the Defendants or an officer, director, manager, employee, subsidiary, or affiliate of any Defendant(s); you purchased only directly from Defendants or for resale purposes; you purchased or received Solodyn or its generic equivalent only through a Medicaid program; you are the judge in this lawsuit or a member of the judge’s immediate family; and/or you previously excluded yourself from the overall End-Payor Class.

YOUR RIGHTS AND OPTIONS

If you are a Class Member, you have the right to exclude yourself (to opt-out) from one or both of the Settlements no later than June 12, 2017. You may also comment on or object to one or both of the proposed Settlements. To do so, you must act by June 12, 2017. Details on how to request exclusion, comment, or object are at www.SolodynCase.com.

The Court will hold a hearing tentatively set for 3:00 p.m. on November 27, 2017, to consider whether the Settlements and all of their terms are fair, reasonable, and adequate. Please check the website for updates.

FOR MORE INFORMATION
Visit www.SolodynCase.com
Call 1-800-332-7414

HITN Makes History by Bringing “Top Gear” to US Hispanic Television

April 28, 2017

HITN TV Presents “Top Gear” to US Hispanic Television

BROOKLYN, N.Y., April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — HITN, the Spanish-language network that provides educational and entertainment programming to more than 44 million households across the United States, will make history in May as the first Spanish-language network in the United States to air Top Gear, the world’s most popular and acclaimed automotive series. Across the country, fans of all things motorized will be able to enjoy Seasons 14 through 16 of Top Gear in English with Spanish subtitles on HITN starting May 2.

Hosted by the famously irreverent Jeremy Clarkson, Richard Hammond and James May, Top Gear showcases super vehicles, extreme stunts and challenges on wheels along with exclusive celebrity interviews and critiques of the latest car models. Despite being a classic in its genre for more than two decades, with fans around the world, the show has never aired on a Spanish-language network in the US. All that is about to change with HITN’s inclusion of Top Gear as part of a new block designed to spark viewers’ interest in science and technology programming.

“HITN is proving once again that it fills a gap in US Hispanic television by becoming the first Spanish-language network in the country to offer Top Gear, one of the world’s best-known and established automotive series,” commented Erika Vogt Lowell, Programming and Acquisitions Director at HITN. “We are confident that the series will captivate Hispanic viewers, allowing us to continue our rapid audience growth in response to the quality and variety of our programming.”

“HITN will launch a major campaign to promote the series,” added Angel Audiffred, HITN’s Marketing Director. “We are organizing events in different cities to give Hispanic audiences a unique experience of the show.”

‘Top Gear’ season 14 is comprised of seven action-packed episodes full of challenges and car races, ranging from a tarmac in Romania to a special filmed in Bolivia. The six episodes in Season 15 include tribute to the withdrawal from the market of the Chevrolet Lacetti, a rare visit to the Top Gear track to test the Porsche 911, and a road trip across the south of England. Lastly, series 16 has of a total of seven episodes, including a special traversing the Middle East on a journey to Bethlehem, this season is packed with serious cars and power, culminating in a race against time to beat the sun to land’s end in a Jaguar XJ.

‘Top Gear‘ will make its debut on HITN starting May 2 and will air Tuesdays at 7:00 p.m. EDT/PDT, with a retransmission at 10:00 p.m. EDT/PDT, Thursdays at 9:00 p.m. EDT/PDT and a retransmission at 12:00 p.m. EDT/PDT, and Saturdays at 8:00 p.m. and 9:00 p.m. EDT/PDT.

For more information about HITN, please visit: www.hitn.tv.

About HITN
HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism and Cablevision. For more information, please visit www.hitn.org.

Photo – http://mma.prnewswire.com/media/495709/HITN_Top_Gear.jpg

Logo – http://mma.prnewswire.com/media/469478/HITN_Logo_Logo.jpg

Toyota, Clorox and Wells Fargo dissect Total Market Approach in ANA-Portada Multicultural Thought Leadership Supplement

April 28, 2017

NEW YORK, April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Multicultural is the new mainstream. This is why Portada, the leading source on cross-cultural marketing and the Association of National Advertisers (ANA) have partnered to publish 2017 Multicultural Thought Leadership Supplement. The supplement, which is available for free download, provides actionable insights and advice from leading multicultural marketing practitioners.

Photo: http://mma.prnewswire.com/media/495390/Portada_2017_Multicultural_Supplement.jpg

Download the supplement for free now: https://www.portada-online.com/2017/04/06/2017-ana-multicultural-thought-leadership-supplement/

“We are in a time when America is more diverse than ever and smart marketers are adjusting their communication plans as a result,” says Bill Duggan, group executive vice president at the ANA. “The ANA Multicultural Thought Leadership Supplement allowed us to inform marketers by sharing insights on total market, best practices from winners of the ANA Multicultural Excellence Awards, and an introduction to the Alliance for Inclusive & Multicultural Marketing (AIMM).”

“We are very happy to partner with the Association of National Advertisers (ANA) for the publication of the 2017 Multicultural Thought Leadership Issue,” says Marcos Baer, publisher at Portada. “The partnership reflects Portada’s standing as the leading property in multicultural marketing, media and technology reaching more than 130,000 marketing and technology executives in the Americas through leading events, digital and print properties.”

Highlights of 2017 Association of National Advertisers (ANA) Multicultural Thought Leadership Supplement in partnership with Portada:

TOTALLY SOLD ON TOTAL MARKET? THREE BIG BRANDS WEIGH IN ON A PROMISING APPROACH TO MARKETING COMMUNICATIONS.
To get the most out of their multicultural efforts, leading brands are increasingly adopting and executing a total market approach to marketing communications

SIX HABITS OF HIGHLY EFFECTIVE MULTICULTURAL MARKETERS

XAVIER TURPIN ON DRIVING CHANGE AT DUNKIN’ BRANDS
Tasked with improving multicultural marketing across the organization, Dunkin’ Brands’ Xavier Turpin has developed a structure to drive its integration

TAKING AIMM AT THE MULTICULTURAL MARKETPLACE – BLUEPRINT FOR CREATING A UNIFIED VOICE
A new coalition is creating a unified voice to advance multicultural and diverse-segment marketing

TRUTHS ABOUT MULTICULTURAL MILLENNIALS

IN THE KNOW
A compilation of news, stats, and insights from the world of multicultural marketing

Download the complete supplement for free now: https://www.portada-online.com/2017/04/06/2017-ana-multicultural-thought-leadership-supplement/

Join the Discussion on Multicultural Marketing at Portada’s Upcoming 2017 Events

With focus on multicultural as the new mainstream, the Portada team is excited to announce the upcoming 11^th Annual Multicultural Marketing and Media Conference on September 14 (https://www.portada-online.com/events/hispanic-conference/), the pre-eminent event for Hispanic and Multicultural marketers. The event is preceded by the 2017 Sports Marketing Forum (www.portada-online.com/events/hispanic-forum) on September 13. Portada is renowned for connecting the best minds in multicultural marketing, media and tech to discuss the latest trends and changes in the marketplace. More than ever, these marquee multicultural marketing conferences will be can’t-miss events of 2017.

As the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003, join the Portada team at the 9^th Annual PortadaLat Conference on June 7-8, in Miami (https://www.portada-online.com/events/portadalat/). The event will connect a unique set of key decision makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more.

About Portada

Portada (www.portada-online) offers world-class marketing news and insights for highly targeted audiences through its online, print and conference properties. Portada’s mission is to help professionals in business and marketing understand and reach consumers in the U.S as well as Latin America. Our teams is based in New York City, Los Angeles, Miami, Mexico City and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that drives Business and Marketing throughout the Americas.

Twitter: @portada_online, Facebook: @portada (https://www.facebook.com/portada/), Join on LinkedIn: Portada’s Cross-Cultural Marketing Discussion Group (https://www.linkedin.com/groups/2026937)

Contact Information:
Kelley Eberhardt
Director of Sales and Marketing, Portada
[email protected]

Ensueño® Introduces Hypoallergenic, Plant-based Fabric Softeners In Seven Heavenly Scents

April 28, 2017

HOUSTON, April 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — Ensueño® Fabric Softeners introduce a new and improved formula made from naturally derived ingredients that makes clothes, sheets and towels luxuriously softer. Ensueño fabric softeners are an ideal choice for anyone with concerns about health or the environment because the products are also hypoallergenic and biodegradable.

More than just naturally pleasing, Ensueño® fabric softeners save time and money. Adding Ensueño® to the rinse cycle before drying clothes decreases wrinkles, reducing the need to iron, making laundry chores faster. Ensueño® fabric softeners also reduce static cling.

“Fabric softener users prefer hypoallergenic products that are biodegradable, fabric softening and color-safe for the clothes, bath towels and bedding they love,” says Ensueño® Brand Manager, Mariana Hofer. “Ensueño® Max, Natureza® and Baby® brand fabric softeners are made from naturally derived ingredients. Our softeners help to maintain fabrics and prevent stretching and fading. They also enhance fabric softness and sustain fragrance.”

Market research has shown consumers want a fragrance that is long lasting and keeps clothes smelling fresh. Ensueño® Max line of Fabric Softeners are created to last over 35 days delivering a “just-washed” fresh clean scent.

Ensueño® is offering 55¢ OFF Coupon. It’s good for any one (1) bottle of Ensueño® Max or Ensueño Baby®, any size or fragrance. Just one, 125 fluid ounce bottle of Ensueño® Max equals 94 loads of laundry. Ensueño® is sold at select Walmart Stores. See Store Locator for retailers.

About Ensueño®
Ensueño® Fabric Softeners have been softening fabrics and freshening millions of laundry loads in homes around the country. The fabric softeners also help reduce static cling and are color-safe. Seven scents are available: Spring Fresh, Baby, Violet Bouquet, Floral, Summer Fresh, Oatmeal & Almond and Chamomile & Aloe. Ensueno.us

About AlEn USA
AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. The company offers a broad portfolio of brands including CLORALEN^®, ENSUEÑO^®, PINALEN^®, PINOL^®, FLASH^®, Xtra-Pine^® and Pine-o-Pine^®. AlEn USA has a strong manufacturing base and multiple products including bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations. AlEnusa.com

YouTube, Facebook, Instagram

[email protected]
832.484.1508 x5020

www.Ensueno.us

Video – https://www.youtube.com/watch?v=-qo1CHOyroQ

Ismael Cala Creates Cala Speakers, a Platform with the Best Leaders, Coaches and Experts in the Americas

April 28, 2017

MIAMI, April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Cala Speakers, the representation and promotion agency founded by Ismael Cala, is now up and running. Its aim is to create a community of leaders made up of the best influencers, experts and coaches in order to offer training solutions and events to public and private organizations.

Among the first members are four-time Grammy winner, Colombian producer and composer Kike Santander; and award-winning Venezuelan writer and host, Boris Izaguirre.

Others include Ingrid Macher, the most influential Hispanic in health and wellbeing in the United States and Latin America; Luz María Doria, writer and producer; Cecilia Ramírez Harris, journalist and writer; Samar Yorde, physician and nutritionist; and Tuti Furlán, psychologist and host. The list also includes motivators Laura Posada (USA), Maickel Melamed (Venezuela), Adriana Macías (Mexico), Juanpi Dolante (Panama) and Marcos Delgadillo (Bolivia).

The catalogue of Cala Speakers offers an exclusive selection of speakers with a wide range of expertise. Additional influencers are in the process of being incorporated.

“I would like to welcome everyone who has decided to work with us in Cala Speakers, a platform created with the purpose of expanding our message of growth, wellbeing and leadership. We already have on board a team of leaders of the first order, and we will continue to add the best in each area for our workshops and conferences scheduled throughout the Americas,” said Ismael Cala from India, where he is currently holding the second edition of Cala Mundos with a group of 50 people.

Associates of Cala Speakers – and anyone interested in the art of public speaking – can be part of Cala Speaking Academy, the Ismael Cala oratory school, which is offering a three-day session in Miami in November. For more information: [email protected]

ABOUT ISMAEL CALA

Life and human development strategist, best-selling author and international speaker, for more than five years, Cala was the host of CALA on CNN en Español.

He is currently considered one the most important communicators in the Americas, and his message of social entrepreneurship, mindfulness and wellbeing is a touchstone for millions of followers of his books, seminars, workshops and lectures throughout Latin America. Cala has visited more than 25 countries and impacted hundreds of thousands of people through his message.

He currently is the official contributor to the program “Despierta América” (Wake up, America) on Univision, and writes a weekly column for more than 50 Latin American and U.S. publications. “The New York Times” has named him the “Latin Larry King.”

Author of the best sellers “Despierta con Cala” (Wake up with Cala), “La vida es una piñata” (Life Is a Pinata), “El analfabeto emocional” (The Emotional Illiterate), “El poder de escuchar” (The Power of Listening), “Un buen hijo de p…” (A Real Son of a B…) and “El secreto del bambú” (The Secret of Bambu), Cala was born in Santiago, Cuba (1969), and holds a bachelor’s degree in Art History from Oriente University. He coauthored “Beat the Curve” with Brian Tracy. He is a graduate of the York University School of Communications in Toronto and has a diploma from Seneca in Television Production.

He has partnered with great mentors such as Deepak Chopra and John C. Maxwell and received training from coaches like Tony Robbins and Miguel Ruiz. Cala is part of the contributing faculty group at Atlantis University and Next University. He is the President of Cala Enterprises Corporation. Visit: www.IsmaelCala.com

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