Statement by Rev. Samuel Rodriguez, President of National Hispanic Christian Leadership Conference (NHCLC), Regarding President Trump’s Decision to Return Power to States to Withhold Federal Funds from Abortion Providers

April 14, 2017

National Hispanic Christian Leadership Conference logo.

SACRAMENTO, Calif., April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Rev. Dr. Samuel Rodriguez, President of the National Hispanic Christian Leadership Conference (NHCLC), issues the following statement following President Trump’s decision to return power to states to withhold federal funds from abortion providers:

“Today the cause of life took another important step forward and we at the NHCLC are greatly encouraged by this important victory. This bill returns power to the states, where it rightly belongs, by allowing each to choose whether or not to funnel federal money to organizations that provide abortions. We commend President Trump for signing this bill into law and we also applaud Vice President Pence for casting the decisive, tie-breaking vote in the Senate.

“We are now expecting states to act decisively and expeditiously in using the powers provided by this law to defund organizations like Planned Parenthood, the largest abortion provider in the country. We reaffirm our belief that taxpayer dollars must never be used to perform abortions. May we as a nation continue to move toward the defense and protection of the unborn in every law we pass and in every dollar we spend.”

The NHCLC serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and hundreds of thousands of additional congregations spread worldwide throughout the Spanish-speaking diaspora. Seeking to reconcile evangelist Billy Graham’s message of salvation with Dr. Martin Luther King, Jr.’s march of prophetic activism, the NHCLC emphasizes “7 Directives” of Life, Family, Compassionate Evangelism, Stewardship, Justice, Education and Youth. For additional information, visit http://www.nhclc.org.

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Yolo Rum Clear to Debut at WSWA Annual Convention and Exposition

April 14, 2017

Yolo Rum - You Only Live Once... Be extraordinary, drink extraordinary rum!

DENVER and ORLANDO, Florida, April 14, 2017 /PRNewswire-HISPANIC PR WIRE/ — Yolo Rum‘s newest addition to its line of premium spirits, Yolo Rum Clear, is set to debut at the Wine and Spirits Wholesalers of America 74^th Annual Convention and Exposition, held at the Grande Lakes Orlando resort and hotel.

“We can’t wait to unveil this new line,” says Yolo Rum founder Philip Guerin, “WSWA is the perfect place to do it—we’re going to turn some heads.”

WSWA is the trade association that represents wine and spirits wholesalers in the United States. Its mission is to further the interests of its members, which it does by representing them before Congress, courts, regulatory bodies, executive agencies and more. WSWA also provides lobbying at the state and federal level, public affairs initiatives, and networking opportunities for its membership. The WSWA Annual Convention and Exposition is the preeminent event of its kind in North America.

Yolo Rum is no stranger to industry expositions and competitions. It has received multiple Best-of-Class wins from Spirits of the Americas, won multiple gold medals at the Denver International Spirits Competition and taken home multiple gold medals at the Miami Rum Renaissance Festival.

At the heart of the Yolo Rum operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most respected and honored ronero (that’s “rum blender,” for the layman). The recipient of hundreds of awards, Don Pancho starts with rare sugar cane strains found only in Central America and the Caribbean. The resulting specially prepared sugar cane juice is fermented and distilled through a complex, five-stage series, and then Don Pancho goes to work, dictating how and how long the rum is stored before choosing the blends he crafts into dark or light spirits. Aging in charred American white oak barrels does the rest.

Yolo Rums are gluten free, with no added sugar or molasses and no artificial colors, flavors or preservatives, and the company produces its products using revolutionary environmentally sustainable processes.

Offering boutique quality at exceptional value, Yolo Rum is the ideal synthesis of ancient crafts and modern tastes, and Yolo Rum Clear looks to be a worthy addition to the best rum line in the world.

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Bailey Nurseries Expands Their Digital “Help Desk”

April 13, 2017

ST. PAUL, Minn., April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Bailey Nurseries continues to grow their digital “help desk” by expanding their Endless Summer® Hydrangea care text message program to now include a Spanish language version. Separately, the company is also adding a dedicated Easy Elegance® Roses text program this year.

Introduced in 2016, The Endless Summer® Collection text message program provides users with monthly reminders and tips for their reblooming hydrangeas. Reminders are tailored to specific regions and respective weather patterns.

A recent survey conducted by Bailey Nurseries found that more than 70 percent of respondents experience angst toward planting and caring for their plants, making a text program especially necessary to bring accessibility to the home garden.

“Expanding on last year’s successful text program, we continue to put planting tips and best practices directly into the hands of ‘yardeners,’ which is what we consider the modern homeowner who puts most of their emphasis on curb appeal rather than traditional gardening,” said Bailey Nurseries spokesman Ryan McEnaney. “While our plants are easy to care for, the regular text reminders offer timely plant care tips – without any spam or ads – to keep blooms healthy and vibrant.”

To opt into the text program users can text 730-95 with one of the of the following options:

Text ENDLESS SUMMER for Endless Summer English
Text VERANO for Endless Summer Spanish
Text EASY ELEGANCE for Easy Elegance English

Digital reminders will include tips such as:

When and how to prune in the spring
When to fertilize and mulch
How often plants should be watered
When to winterize

Let’s Ask Amy Offers Answers to Tough Questions

In addition, Bailey Nurseries has launched “Let’s Ask Amy” under the First Editions® Collection, which includes more than 125 premium shrubs, trees, roses and more. Amy is a self-taught gardener who takes on her fair share of landscaping projects. From the basics such as “How much sun does my plant need?” to problems yardeners are looking to solve like “What are the best low-maintenance ground cover plants for my zone?”, Amy will offer digital assistance to questions submitted through an online form or on social media with #LetsAskAmy.

“We recently conducted a survey that told us 50 percent of ‘yardeners’ turn to friends, family and neighbors as their main source of advice, while the other half cited home improvement sites, YouTube and blogs as resources,” McEnaney said. “Amy is a combination of both those options and she’s available 24/7 to help out.”

Users are able to submit questions for Amy to answer on Instagram or Facebook with #LetsAskAmy or through an online form at firsteditionsplants.com/letsaskamy. Amy will reply directly to users questions.

ABOUT ENDLESS SUMMER® HYDRANGEAS

The Endless Summer® Collection is the world’s best-selling brand of garden hydrangeas. Introduced by Bailey Nurseries in 2004, Endless Summer energized the demand for blooming shrubs and revolutionized the hydrangea market with the world’s first reblooming variety. All four varieties in the collection bloom on the previous seasons’ growth and the current season’s growth, providing an endless show of big, beautiful blooms from spring through fall. For more information, go to endlesssummerblooms.com.

ABOUT FIRST EDITIONS®

The First Editions® Collection is an assortment of more than 125 premium shrubs, trees, roses and more that have been carefully tested and Selected for Success™. They are developed with first-time gardeners in mind, so they are easy to care for and especially hardy. With a consistent stream of new introductions, First Editions® provides strong regional assortments to fit a variety of landscaping needs for all areas of the U.S. For more information, go to firsteditionsplants.com

ABOUT EASY ELEGANCE® ROSES

Easy Elegance® roses are easy-care, vibrant shrub roses that are bred for disease resistance and non-stop bloom all summer long. Available in 24 varieties with a multitude of colors, these roses are tolerant of extreme hot and cold temperatures and do not require chemical applications, making them an especially “green” option.

Easy Elegance® roses are so simple, anyone can grow them. For more information, go to easyeleganceroses.com

Contact: Mackenzie Lunde
GdB Pitch
[email protected]
612.547.5042

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Bechtel Unveils Welding Technology and Training Hub

April 13, 2017

HOUSTON, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Bechtel, a global leader in engineering, procurement, and construction, announced today the opening of the company’s welding and applied technology center (WATC). The facility, focused on industry welding innovation and training, represents a critical step forward in the company’s ongoing efforts to continuously improve cost and delivery value for customers.

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“Through our efforts to incorporate leading-edge technologies, processes, and workforce development, Bechtel is now even better positioned to lead the industry in overall delivery of quality for our customers, but most importantly – at a better price,” said Doug Omichinski, Bechtel’s manager of construction.

The full-scale testing and construction center houses Bechtel technical and subject matter experts all focused on accelerating technology advances in the construction industry, providing enhanced training for welding and construction colleagues as well as nurturing closer-collaboration between customers and partners. The WATC also offers hands-on virtual training and augmented reality simulations, thus allowing Bechtel colleagues to perform on-the-job training in a safe and controlled environment as opposed to at a project site.

Located in the Houston Energy Corridor, home to many of the largest energy companies in the world, the WATC is in close proximity to several of Bechtel’s energy partners. Omichinski added that Bechtel “looks forward to seeing the talent and ideas developed in the WATC in partnership with our customers. At the end of the day, this center is focused on self-performing at the highest quality level. Given that few EPC leaders self-perform this scope, the WATC gives us the opportunity to save our customers money by accelerating innovation for better solutions. Bechtel maintains a large workforce in Houston, primarily through the presence of its global Oil, Gas & Chemicals business, which is headquartered in the city.

About Bechtel:
Bechtel is among the most respected engineering, project management, and construction companies in the world. We stand apart for our ability to get the job done right—no matter how big, how complex, or how remote. Bechtel operates through four global business units that specialize in infrastructure; mining& metals; nuclear, security & environmental; and oil, gas & chemicals. Since its founding in 1898, Bechtel has worked on more than 25,000 projects in 160 countries on all seven continents. Today, our 55,000 colleagues team with customers, partners, and suppliers on diverse projects in nearly 40 countries. www.bechtel.com

Media contact:
Adi Raval
t. +1 571 392-3861
[email protected]

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Inter-American Foundation Names New President

April 13, 2017

WASHINGTON, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Inter-American Foundation (IAF) is pleased to announce Paloma Adams-Allen as its new president and chief executive officer. She will succeed Robert N. Kaplan, who is stepping down to pursue personal interests outside the organization after a successful six and a half year tenure.

Adams-Allen comes to the IAF from Winrock International in Arlington, Virginia, where she leads public-private partnership initiatives for the global nonprofit. Before that she served as deputy assistant administrator for the United States Agency for International Development’s (USAID) Latin America and Caribbean (LAC) Bureau, where she helped oversee programming and operations in 22 countries.

IAF Board Chairman, Eddy Arriola, said that Adams-Allen brings to the IAF more than 20 years’ experience and dedication to inclusive development in Latin America and the Caribbean. She will lead the foundation’s efforts to develop new strategic partnerships that improve the lives of the hemisphere’s most vulnerable people.

“Paloma is an incredibly engaging and dynamic leader,” Arriola said. “We are thrilled to have her take the helm at the IAF as we enhance our efforts to deepen impact and bring more resources into grassroots development.”

Adams-Allen will be the ninth president and CEO of the IAF and the second woman to lead the foundation. Born and raised in rural Jamaica, Adams-Allen received a bachelor’s degree in development studies from Brown University. She also holds a master’s in international affairs from Johns Hopkins University’s School of Advanced International Studies (SAIS) and a J.D. from Georgetown University Law Center.

Early in her career she worked as a program director at the Caribbean-Central American Action advocacy organization and served in several development policy and programming roles at the Organization of American States (OAS) in Washington, D.C. Later, as Senior Adviser in USAID’s LAC Bureau, she set up and led the Bureau’s public-private partnerships practice to encourage private sector support for high-impact development partnerships.

“I am incredibly humbled and honored to lead the IAF, renowned for its commitment to community-led development,” Adams-Allen said. “As the product of communities like those partnering with the IAF today, I know from personal experience the power of small, targeted investments in homegrown solutions. I look forward to working with the IAF’s dedicated staff, board, and partners in civil society, government, and the private sector to scale up effective models for enhancing good governance, economic prosperity, citizen security, and democracy in the region.”

About the IAF

The IAF, an independent U.S. government agency, was created in 1969 to channel development assistance directly to the organized poor in Latin America and the Caribbean. The IAF encourages partnerships among community organizations, business and local government directed at improving the quality of life for poor people and strengthening democratic practices. The IAF is governed by a board of directors appointed by the President of the United States and confirmed by the U.S. Senate. A president, appointed by the board, serves as the IAF’s chief executive officer, managing a small group of professional staff in Washington, D.C. The IAF is active in 20 countries across Latin America and the Caribbean.

For more information visit www.iaf.gov or contact Manuel A. Nuñez: [email protected]; (202) 683-7185.

Lopez Negrete Communications Wins A Sixth Advertising Research Foundation David Ogilvy Award

April 13, 2017

HOUSTON, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, Inc., the nation’s largest independent Hispanic owned and operated full-service advertising agency, won the Advertising Research Foundation’s (ARF) 2017 Silver David Ogilvy Award in the New Audiences category for its “Hispanic ‘Wonder Every Day'” campaign, created for client Walmart.

The ARF David Ogilvy Award New Audiences category recognizes work that demonstrates how insights that go beyond traditional targeting and demographics impacted a business and/or inspired great creative. In this case the “Hispanic ‘Wonder Every Day'” campaign exceeded in both.

“Success marketing to diverse audiences in today’s environment requires a true and deep grasp of the insights that drive not just opinion, but behavior. While the mainstream has become increasingly diverse, the individual segments, of which Hispanic is the leading one, are seeking those cues and communications elements that make the work resonate above the rest. It is this competency that makes me so proud of this team – going above and beyond time and again to deliver on our clients’ strategic goals by applying consumer insights to creative product that brings measurable results,” said Alex López Negrete, president and CEO of Lopez Negrete Communications.

The winning campaign covered four holiday-season milestones founded upon rich Hispanic insights:

Thanksgiving – “The Origin”

In the TV spot, mom reflects on the Thanksgiving story and sees the connection with Hispanic families who left everything behind in search of progress and a better life. Additionally, online videos gave moms new Thanksgiving recipes that were better suited for Hispanic tastes.

Black Friday – “Tons of Gifts”

Eugenio Derbez, a famous Latino comedian, was used to convey the message of Walmart having crazy good deals in a humorous and unforgettable way.

Holiday Gifting – “Ride in the Moment”

The focus was on what the consumer wants the most – the gift beyond the gift – and creating special moments to spend more quality time together. The viewer was engaged by building intrigue that culminated in a delightful father-and-son connection that tugged at Hispanic heartstrings.

Holiday Meals – “Cooking the Moment”

Replicating the family’s exact traditional Christmas Eve (Nochebuena) meal is how mom keeps reliving her magical childhood Christmas memories.

This is the sixth ARF David Ogilvy Award Lopez Negrete Communications has earned.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in providing marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America, and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States.

John Frieda® Hair Care & iHeartMedia Tap Platinum-selling Country Artist Cam To Be The Newest Statement-making Star To Join The Your Hair Talks, Make A Statement Campaign

April 13, 2017

NEW YORK, April 11, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chart-topping and award-nominated country singer Cam is the latest artist to be tapped by John Frieda® Hair Care to join its “Your Hair Talks, Make A Statement” campaign. Launched in February with platinum-selling singer Tinashe – another notable artist known for her bold, self-expressive style – the Your Hair Talks, Make A Statement campaign encourages women to show off their statement-making looks, and has built a community of empowered and self-assured females who all have something to say – starting with their hair.

“I love being a part of the Your Hair Talks, Make A Statement campaign. There are so many women and girls that will see this and get psyched about their curly hair,” Cam says. “Be yourself, be unapologetic, the world needs you to be you.”

“Cam is perfect for the new campaign and we’re thrilled to have her,” says Heather Warnke, Director of Marketing, Kao USA Inc. “From her striking, blonde curls to her unique and outgoing personality, she’s an amazing addition to our community of women and will inspire them all with her fun and distinctive hair story.”

Born and raised in Lafayette, California, Cam burst onto the country music scene in 2015 with her debut full-length album. It wasn’t long before she started breaking records, becoming the only country female to achieve more than one million single downloads in 2016. Cam’s edgy, chart-topping country style has earned her numerous award nominations, and she shows no signs of slowing down. Clearly, this is one rising star whose talent and individuality shines bright, making her a perfect representative of the Your Hair Talks, Make A Statement campaign.

In collaboration with iHeartMedia, John Frieda® Hair Care will create exclusive content available on iHeartRadio’s social platforms and digitally on its official YouTube page encouraging fans to become a part of the Your Hair Talks, Make A Statement community. Fans can share their own hair story on social media using the hashtag #YourHairTalksmakeastatement, and visit johnfrieda.com to uncover exclusive content from top influencers, iHeartMedia on-air personalities, and other rising superstars like Cam, as well as info about upcoming Your Hair Talks, Make A Statement events across the country.

ABOUT KAO USA INC.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban^® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens^® and Curel^® hand and body lotions; Biore® facial care; John Frieda^® Frizz-Ease^®, Luxurious Volume®, Sheer Blonde^®, Beach Blonde®, Brilliant Brunette^®, Radiant Red^® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

About Cam

California-born singer/songwriter Cam emerged as one of the past year’s true breakthrough artists, achieving her first Platinum record and first #1 country single with “Burning House,” which earned her a GRAMMY® Award nomination for Best Country Solo Performance. In fact, she was the only female country act to release a song in 2015 and amass a million downloads by the end of the year. The success also sparked Cam to six nominations for the 2016 Academy of Country Music Awards (most-nominated female), two nods for the American Country Countdown Awards, three nominations for the CMT Music Awards (tied for most-nominated artist), two nods for the 2016 CMA Awards and one for the Music American Awards. Her Untamed album on Arista Nashville/RCA Records, which released December 11, 2015, debuted at #2 on Billboard’s Top Country Albums chart with the year’s best first-week album sales by a debut country artist. Co-produced by 2016 Grammy Producer of the Year winner Jeff Bhasker and multiple Grammy nominee Tyler Johnson, Untamed released to widespread critical acclaim from The New York Times, Entertainment Weekly, PEOPLE, Associated Press, and many others. Cam, who co-wrote each of her 11 debut album tracks, has appeared on national TV programs including Good Morning America, Today, CBS This Morning, The Tonight Show, Jimmy Kimmel Live!, The Talk, LIVE with Kelly, The Voice, The Ellen DeGeneres Show, The Grammys, ACM Awards, CMT Music Awards and CMA Awards. As the opening talent, this rising country star toured on Brad Paisley’s Crushin’ It Tour and Dierks Bentley’s Somewhere On A Beach Tour. After recently headlining her sold-out headline concert series, The Burning House Tour, Cam is looking forward to 2017 shows on George Strait’s tour, Stagecoach, C2C country festival stops in London, Dublin and Glasgow and a Bush Hall headline show in London, and multiple Grand Ole Opry appearances, among others.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.

iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
LAUREN DONNER/LINDSAY BOOS TRACTENBERG & CO., 212.929.7979

@JohnFriedaUS
#YourHairTalksMakeAStatement

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President Bill Clinton to Keynote Recommit to Kids Summit; Joins Gen. Colin Powell and Alma Powell as America’s Promise Alliance Convenes Education, Business, Non-Profit, Media, Faith and Youth Leaders to Focus the Nation on Children and Youth

April 13, 2017

NEW YORK, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Is the American Dream reachable or at risk for America’s young people? That question will be at the heart of conversations at Recommit to Kids |The Summit for America’s Future, a national gathering by America’s Promise Alliance, the nation’s largest network dedicated to improving the lives of children and youth, on April 18 in NYC. While the nation’s young people fare better today than they did 20 years ago, many of the most vulnerable still face innumerable challenges and multiple adversities that hinder positive developmental outcomes and educational success, impacting their chances at fulfilling their American Dream.

Twenty years after the Presidents’ Summit for America’s Future, which all living US presidents attended, this month’s daylong summit, hosted by America’s Promise Founding Chair Gen. Colin L. Powell, USA (Ret.) and current Chair Alma J. Powell, will convene more than 500 leaders from business, philanthropy, nonprofit sector, government, education and the faith community, along with dozens of young people. The summit seeks to engage participants in serious and necessary conversations around the issues young people face, re-energize people who work with and advocate for kids every day and attract new supporters to commit to the cause.

WHAT: Recommit to Kids | The Summit for America’s Future

WHO: America’s Promise Founding Chair and Chair, Gen. Colin Powell and Alma Powell, and President & CEO, John Gomperts.

President Bill Clinton to provide the keynote address.

Confirmed summit speakers include: Darren Walker, president, Ford Foundation; Arne Duncan, former U.S. Secretary of Education; Dorothy Stoneman, founder of YouthBuild; Anna Deavere Smith, actress, playwright and professor; Jose Antonio Vargas, journalist, filmmaker and immigration rights activist; Melissa Harris-Perry, professor and journalist; Michael Lomax, president & CEO, UNCF; Alicia Menendez, journalist; George Weiss, founder and chairman, Say Yes Foundation; and Nikole Hannah-Jones, racial justice investigative reporter, New York Times magazine; Father Greg Boyle, Homeboy Industries; Soledad O’Brien, founder and CEO, Starfish Media Group; Greg Fischer, Louisville, KY mayor; among others. For a full speaker and honoree list, visit www.Recommit2Kids.org.

WHERE: New York Marriott Marquis Times Square | 1535 Broadway, New York City

WHEN: Tuesday, April 18, 2017 | 8:00 AM – 3:00 PM

MEDIA RSVP: Register in advance here. For questions, contact Rae Robinson Trotman or Dominic Hawkins.

Contact: Tonya Williams, 615-417-8314, [email protected]

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2017 Honda CR-V Takes Home AutoGuide.com Reader’s Choice Utility Vehicle of the Year Award

April 13, 2017

TORRANCE, California, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — The all-new 2017 Honda CR-V was recognized as the Reader’s Choice Utility Vehicle of the Year by AutoGuide.com, adding to an already impressive accolade collection. The 2017 CR-V is the fifth-generation model of the best-selling SUV and this year marks its 20^th anniversary. The winners of AutoGuide.com’s annual Reader’s Choice awards are decided by visitors to the over 600 automotive websites under the AutoGuide.com Group umbrella.

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Spotlight on Sports! Call for Nominations: 2018 Golazo World Cup Campaign Award at #PortadaLat

April 12, 2017

MIAMI, April 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Portada (www.portada-online.com) has been the leading source of expert analysis on the U.S. multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat, the main event for brand marketers, agencies and media throughout the Americas, Portada has announced this year’s 11 different award categories for the prestigious annual peer-to-peer award program.

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Kicking off the 2017 PortadaLat Awards, Portada will recognize the important role of soccer marketing in the U.S. and Latin America by introducing the 2018 Golazo Soccer World Cup Campaign Award. Nominations will be accepted for concepts and ideas for (hypothetical) campaigns before and during the 2018 Soccer World Cup in Russia (full details below). The nine shortlisted nominees for the Golazo 2018 Soccer Marketing pitch will battle it out in front of a jury at PortadaLat on June 7 in Miami.

Nominations are now open. Submissions are free and open to the public; the award nomination deadline is April 21! Nominate your favorite candidates using the online entry form: www.portada-online.com/events/portadalat/#Awards

“Peer to peer recognition is the essence of Portada’s renowned Award program. Portada’s audience of thousands of marketers in U.S. and Latin America will nominate and vote for their favorite candidates. In addition, our Editorial Board of top-notch brand marketers will add their votes to determine the winners!” says Marcos Baer, publisher of Portada.

The 2017 Award Winners will be announced at #PortadaLat in Miami on June 7-8. Take advantage of special early bird pricing when you register by April 14! Register here: https://www.portada-online.com/events/portadalat/.

Golazo 2018 Soccer World Cup Campaign Pitch (Call for Creativity and Innovation!)

Media properties, agencies, including PR agencies, and brand marketers can nominate concepts and ideas for (hypothetical) campaigns before and during the 2018 Soccer World Cup in Russia. The campaign concept should aim to substantially engage consumers in the U.S. or Latin America through soccer content.
NOMINATE here: https://www.portada-online.com/events/portadalat/#Awards

Sports Marketing content will be a main highlight at PortadaLat on June 7-8 in Miami. A preview of PortadaLat 2017 programming will include:

THE GOLAZO 2018 SOCCER WORLD CUP CAMPAIGN PITCH
Nine shortlisted nominees for the Golazo 2018 Soccer Marketing pitch battle it out in front of a jury! Who will come out on top?

JURY:

Mike Tasevsky, SVP of U.S. Sponsorship at MasterCard
Felix Palau, VP at Tecate, Heineken
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown Forman

(Shortlisted candidates will be voted on by Portada’s audience in May.)

HOW BRANDS SHOULD LEVERAGE SPORTS CONTENT
Sports marketing experts discuss opportunities for brands to leverage sports content in order to better connect with the U.S. and Latin American consumer.

Panelists

Mike Tasevsky, SVP of U.S. Sponsorship at MasterCard
Felix Palau, VP of Tecate at Heineken
John Alvarado, VP Brand Marketing at Crown Imports
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman

HAPPY HOUR IN HONOR OF THE LAUNCH OF PORTADA’S SPORTS MARKETING PROGRAM
Enjoy a glass of wine and toast to the launch of Portada’s new sports marketing initiative.
Check out the full 2017 PortadaLat agenda here:
https://www.portada-online.com/events/portadalat/#Agenda.

Act Fast – Early Bird Registration Ends April 14!

Access the special promotion pricing here: www.portada-online.com/events/portadalat/#Register

To align your brand with the ninth annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada’s Sales and Marketing Director, Kelley Eberhardt at [email protected].

Stay tuned for updates and announcements by following @portada_online and #PortadaLat on Twitter.
2017 #PortadaLat Sponsors & Partners:

Special Breakout Session Sponsor:
Trivago (www.trivago.com)

Distinguished Sponsor:
Taboola (www.taboola.com)
Futbol Sites Network (FSN) (www.futbolsites.net)

Attendee Bag Sponsor:
Latcom (www.latcom.com)

Participating Sponsor:
La Vida Baseball (www.lavidabaseball.com)
H Code Media (http://hcodemedia.com/)

Special Media Partner:
Acceso Miami (http://www.elnuevoherald.com/noticias/finanzas/acceso-miami/)

Contact Information:
Kelley Eberhardt
Director of Sales and Marketing, Portada
[email protected]

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