Donny Hudson named General Manager / VP of Sales of Spanish Broadcasting System Radio, Miami

May 10, 2017

MIAMI, May 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System, Inc. (“SBS”/ (OTCQX: SBSAA) today announced that Donny Hudson has been named General Manager and Vice President of SBS Miami supervising all operations at WXDJ-FM (EL NUEVO ZOL 106.7FM), WRMA-FM (RITMO 95.7FM), WCMQ-FM (ZETA 92.3FM), and the LaMusica app. The appointment is effective immediately.

Mr. Hudson has been with SBS for eighteen years and previously held various managerial positions including SVP of Sales, Local Sales Manager, and Director of Local Sales.

Prior to joining Spanish Broadcasting System (SBS), Hudson served as EVP of Sales for America CV Network/ America TeVe. He also worked in sales at HBC for WRTO-98.3FM, WAMR-107.5FM and WQBA-1140AM, WAQI-710AM and then as General Sales Manager of WRTO-98.3FM. He started his radio career at WSUA-Radio Suave after graduating from the University of Miami in 1989 with a Degree in Broadcasting. He is a proud Miami native.

“Donny’s radio experience and acumen are a matter of indisputable record and we’re confident in his leadership abilities and ability to take our Miami stations to the highest level of operational excellence. He knows radio, he knows the advertisers, he knows the Company and its people and he’s intimately familiar with our Miami stations and audiences. No one is more qualified to take over the reins of SBS Miami,” stated Albert Rodriguez, COO of SBS.

“I am extremely excited for this opportunity and look to continue using my experience and relentless drive to grow SBS Miami shares while working alongside the great team and family that we have at SBS Miami,” stated Donny Hudson.

“Donny’s track record in South Florida media has proven him to be one of the most effective leaders in our business. Donny, throughout the years has left historical revenue marks that have remained untouched through its time. In 2005, Donny and his team led WXDJ to finish number one in revenue, ahead of all Miami radio stations regardless of language. These established benchmarks will remain constant in 2017, as part of his strategic revenue and operational action plan. As we continue to work on strengthening and revolutionize the radio marketplace, we are confident that Donny and the Miami team will solidify its leadership position in our home market for the company,” stated Eric Garcia, CRO of SBS Radio Division & General Manager of SBS New York.

Donny’s vision for the radio industry has been honed and cultivated over decades of hands-on radio broadcasting experience plus a vast knowledge of effective sales and management philosophies across media platforms.

Mr. Hudson will immediately assume his duties and responsibilities. He will be based at the Company’s Miami Broadcast Center headquarters reporting to COO, Albert Rodriguez.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites and LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

MEDIA CONTACT FOR SBS:

Vladimir Gomez
VP Corporate Communications & National Promotions
[email protected]
(786) 470-1644

Brad Edwards
Brainerd Communicators, Inc.
[email protected]
(212) 986-6667

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Volaero UAV & Drones Corp. Joins Miami-Dade Beacon Council’s Drone Initiatives

May 10, 2017

Miami Dade County Mayor Carlos A. Gimenez discussing drone technologies with Jeff Fidelin, Chief Drone Pilot and Charles J. Zwebner, CEO of Volaero Drones Corporation

MIAMI, May 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — Volaero Drones (www.volaerodrones.com) an investor member of the Miami-Dade Beacon Council Aviation Committee, and a sponsor exhibitor of drones at the recent Wings-of-Change Miami event, will be further presenting at the upcoming mini seminar for local business leaders hosted by the Council to be held on June 15th from 10 am to 12 noon at the Council’s offices.

“Miami and Commercial Drones” will feature a current summary of “how unmanned aerial vehicles are reshaping our target industries” such as Agriculture, Real Estate, Construction, and Public Safety.

Volaero Drones is a professional Drone Services company that provides clients with an integrated end-to-end drone technology solution including consulting; engineering; piloting; imaging; data analytics; reporting and support.

Volaero integrates cutting edge drone, imagery, and data processing technologies saving their clients time, money and resource and empowers them to better manage their affairs. The core markets that Volaero serves is:

Real Estate Imagery,
Construction Monitoring,
2D Terrain Surveying and Mapping,
Environmental surveying,
Thermal Imaging,
3D Modeling,
Building Inspections,
Volumetrics, and
Infrastructure Inspections.

“We look forward to the opportunity of working with the Miami Dade Beacon Council, to further promote job creation and economic growth for the Miami Dade County,” said Charles Zwebner, President and CEO of Volaero.

Local businesses and drone operators interested in learning more about the Miami Dade Beacon Council’s new UAS working group are encouraged to contact James Kohnstamm at [email protected]. Registration is free and to register please visit www.beaconcouncil.com/news-events/events

Photo – http://mma.prnewswire.com/media/510396/Volaero_wings_of_change.jpg

International Institute for Peace and Sustainable Development to be Launched in Costa Rica

May 10, 2017

SAN JOSE, Costa Rica and DETROIT, May 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — A Heads of Agreement was signed and initial underwriting has commenced between GPM Global (GPM), University for International Cooperation (UCI), Village Green Global Inc. (VGG) and Rio Gigante Community; to establish the International Institute for Peace and Sustainable Development (IIPSD).

The Institute which will be the first graduate school in the world to focus on regenerative development using project based learning with the UN PRME Principles as its foundation, is being underwritten by Lance Capital (New York) for 96 Million US Dollars, it will be a completely self sustaining campus and serve as a lightning rod for the International Sustainable Development Goals (SDGS).

GPM President Joel Carboni states, “Given the increased challenges being seen throughout the world, it is critical to develop leaders for peace and sustainability with hands on learning approaches. This institute will drive positive change.”

In a meeting with the Costa Rican President Dr. Luis Guillermo Solis Rivera, Minister of Trade and Commerce Mr. Alexander Mora, Vice Minister of Public Education Mrs. Alicia Vargas, Vice Minister of Agriculture Felipe Arguedas, the project was welcomed given the importance of the mission that the Institute has to play nationally, regionally and globally.

Photo – http://mma.prnewswire.com/media/510160/Village_Green_Global_Group_Photo.jpg

President Solis stated, “This project is welcomed by the country and is greeted in the context of our commitment to carbon neutrality and sustainable development.”

VGG President Doug Smith stated, “This project demonstrates all principles of sustainability and from a land use to financial investment perspective and VGG is proud to be a part of it.”

Construction of the campus, the first of several planned around the world, is expected to commence this year.

For academic inquiries contact our media contact at [email protected] and for investor relations contact [email protected]

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Big Data Shines Light on Rare Disease

May 10, 2017

Ophthalmologist examining patient's eyes.

SAN FRANCISCO, May 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — For most people, being nearsighted is a nuisance, easily treated with a prescription for glasses or contact lenses. But some experience a complication that can cause permanent blindness.

It’s called myopic choroidal neovascularization, and it affects about 41,000 people in the United States. It occurs when new, damaging blood vessels grow beneath the retina at the back of the eye. Patients experience a severe loss of vision in the central part of their sight. If not treated early, patients can suffer permanent vision loss.

Because it’s a rare condition, there are few studies offering ophthalmologists guidance on how best to treat it. Which treatments do ophthalmologists offer? When do they treat? How well does treatment work?

To find answers, researchers turned to the American Academy of Ophthalmology’s eye disease clinical registry, the IRIS® Registry (Intelligent Research in Sight). The IRIS Registry is the largest source of real-time data on ophthalmic care nationwide. It currently holds clinical information from 134 million office visits to more than 16,000 ophthalmologists and eye care professionals in the U.S.

“Simply put, data drives good medicine. Physicians need the latest, most accurate information to deliver the best care to our patients,” said David W. Parke II, MD, the executive vice president and CEO of the Academy. “This can be a real challenge when you’re dealing with a rare condition. That’s why the IRIS Registry is becoming a powerful tool to help guide decisions by ophthalmologists and their patients.”

The result is the largest study ever conducted on this devastating condition. Published online in Ophthalmology, the journal of the American Academy of Ophthalmology, the study shows that patients treated early with an anti-VEGF drug experienced significant improvement in their vision. Patients who received no treatment lost vision. Anti-VEGF drugs target a chemical in the body that causes abnormal blood vessels to grow under the retina. Blocking VEGF reduces blood vessel growth and slows their leakage, helps to slow vision loss, and in some cases improves vision.

This study also showed that the patients did not need more than three anti-VEGF injections over the course of a year to achieve significant improvement in their vision.

As important, this study has proven once again that the IRIS Registry is an effective tool to gain insight into real-world diagnostic, preventive, and treatment patterns of ophthalmic conditions in the United States.

About the American Academy of Ophthalmology
The American Academy of Ophthalmology is the world’s largest association of eye physicians and surgeons. A global community of 32,000 medical doctors, we protect sight and empower lives by setting the standards for ophthalmic education and advocating for our patients and the public. We innovate to advance our profession and to ensure the delivery of the highest-quality eye care. Our EyeSmart^® program provides the public with the most trusted information about eye health. For more information, visit aao.org.

About Ophthalmology
Ophthalmology, the official journal of the American Academy of Ophthalmology, publishes original, peer-reviewed, clinically-applicable research. Topics include the results of clinical trials, new diagnostic and surgical techniques, treatment methods, technology assessments, translational science reviews and editorials. For more information, visit www.aaojournal.org.

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HITN TV Receives Its First Ever Emmy® Award Nominations

May 10, 2017

BROOKLYN, N.Y., May 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — For the first time in its history, HITN TV, the leading Spanish-language network that offers educational and entertainment programming to more than 44 million households across the United States, received three Emmy^® Award nominations for its work in the categories of the arts and community/public service.

HITN TV was nominated in the arts category for the production: ‘Arte Desde 3 Perspectivas en un Mismo Idioma.’ In the community/public service category, the network was singled out for the PSAs ‘Lo Que Realmente Importa’ and ‘Nuestro Voto, Nuestra Voz,’ both of which were written, produced and directed by Nydia Marsella.

“We are extremely proud to have been nominated for the television industry’s most prestigious awards for the first time in our network’s history,” said Mike Nieves, President and CEO of HITN. “The nominations are an important acknowledgement of the work our team has been doing over the past two years and validate our mission of offering US Hispanic audiences relevant, varied and high-quality content that both educates and entertains.”

The awards were presented on May 6 in an elegant ceremony at the prestigious Marriott Marquis Hotel in New York City’s Times Square, with more than 1,000 television and media representatives, producers and journalists.

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism and Cablevision. For more information, please visit www.hitn.org.

Chronicled Launches Digital Supply Chain Platform with Secure, Smartphone-Enabled Temperature Loggers

May 10, 2017

SAN FRANCISCO, May 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chronicled, Inc., a San Francisco based technology company, today announced the launch of its secure, smartphone-enabled temperature logging platform. This first of its kind solution keeps a continuous, secure log of temperature data for heat and cold sensitive items including crucial pharmaceutical and biologics products. The platform is integrated with disposable uTrust Sense temperature sensors developed in tandem with Chronicled’s hardware and form factor partners (more information can be found here).

To date, temperature logging products have varied between unreliable, color-changing stickers and large, expensive electronic reading devices. Chronicled’s platform utilizes credit-card sized, disposable temperature loggers that are adhesive and flexible and can be read by a smartphone. The devices are configurable with a calibration accuracy certificate of 0.3*C to 0.5*C and with NIST and CFR21 R11 compliance letters in progress. The compact size and flexibility of the temperature logger allows it to follow an item through multiple stages of a supply chain, and smartphone compatibility eliminates extra costs associated with purpose-built readers and USB plugins required for larger temperature tracking devices. These technical breakthroughs allow the temperature loggers to retail at a lower price than many less versatile, less secure products currently in the market.

The devices are supported by the Chronicled App, which offers a number of unique advantages over existing systems. The data associated with the temperature loggers is password protected, and administrators can grant different levels of permission to read and write data to different users within their organizations. The platform also offers flexible data modeling to create templates for different classes of shipments, and supports text alerts so that managers can receive and respond to temperature fluctuations in real time. Users also have the option of attesting the data associated with the temperature loggers to a blockchain in order to ensure the immutability of their records.

Temperature regulation is an essential requirement in a number of major product segments, including pharmaceuticals, agriculture, and manufacturing. The negative effects of failure to effectively control temperature can range from large economic losses in the case of wine or food suppliers to illness and death when involving pharmaceutical products or vaccines. The temperature loggers developed by Chronicled and its partners help mitigate these problems by tracking an item through all points in the supply chain; by immediately alerting supervisors to any deviation from the required temperature range; and by eliminating any reliance on the trust of an individual or central database through a secure decentralized data record.

“We are very excited to offer the temperature logger at both a higher level of security and lower price point than has been available in the past,” said Chronicled CEO Ryan Orr. “This product should go a long way toward securing our customers’ products, and providing the pharmacist, doctor, and end consumer with peace of mind.”

Chronicled is building an end-to-end secure supply chain platform with the goal of supporting various types of IoT hardware, identities, and data. The Chronicled platform can be integrated with various types of data loggers and has many use cases in cold chain management, including pharmaceuticals, chemicals, biologics, fish, caviar, blood, vaccines and other temperature sensitive products. The temperature logger is part of a growing suite of supply chain solutions supported by this platform. These include secure CryptoSeals for sealing containers or documents, supply chain event logging adapters for regulatory compliance, and other forms of IoT-enabled data loggers on the roadmap.

About Chronicled

Based in San Francisco, Chronicled is a technology company leveraging blockchain and IoT to power smart, secure supply chain solutions. Chronicled secures IoT device identities, data, and event logs and automates IoT-dependent business logic through smart contracts. Chronicled is also a founding member of the Trusted IoT Alliance, with the mission of creating tools and standards to connect IoT and blockchain ecosystems to deliver business value.

Press Contact
[email protected]

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CVS Health Corporate Social Responsibility Activities Address Important National and Local Health Care Issues and Contribute to Economic Growth

May 10, 2017

WOONSOCKET, Rhode Island, May 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — CVS Health (NYSE: CVS) today released its tenth annual Corporate Social Responsibility (CSR) Report, entitled Prescription for a Better World, providing updates on progress against the company’s 2016 CSR goals, and establishing several new performance targets.

Accomplishments in 2016 spanned the company’s strategic CSR pillars of Health in Action, Planet in Balance and Leader in Growth and illustrate its efforts to make health care more affordable, accessible and effective; provide customers with healthier and more sustainable products; and operate its business sustainably and responsibly.

New performance targets introduced in this year’s report include expanding the company’s commitment to preventing and mitigating prescription drug abuse by increasing pharmacist education and outreach to 750,000 children and families by 2020. In addition, to respond to the health care industry’s complex and ever-changing compliance landscape, the company is harnessing new technologies that help colleagues stay informed of and comply with regulations and has committed to providing more than two million hours of annual compliance training to colleagues across the enterprise.

“We’re incredibly proud of everything we accomplished in 2016 and believe that our business contributions have helped to address critical health care issues and deliver more affordable, accessible and effective care,” said Larry Merlo, President and Chief Executive Officer for CVS Health. “Our corporate social responsibility strategy supports our growing business while helping people on their path to better health and making the world a healthier place to live.”

Key highlights from the 2016 Report include:

Health in Action

Delivered a low-cost alternative to auto-injectable epinephrine as one way to increase the affordability of prescription drugs
Broadened MinuteClinic® services and piloted a first-of-its-kind partnership with the U.S. Department of Veterans Affairs to offer clinic services to more than 60,000 veterans served by the Palo Alto VA. The success of the pilot resulted in the recent expansion of the program to provide quality care to veterans served by the Phoenix VA Health Care System.
Expanded healthier food and beverage offerings to more than 2,900 stores nationwide
Reached more than 170,000 students with prescription drug abuse education through the Pharmacists Teach® program
Introduced Be The First, a five-year, $50 million initiative to help deliver the nation’s first tobacco-free generation

Planet in Balance

Advanced efforts to address chemicals of consumer concern by announcing the removal of parabens, phthalates and the most prevalent formaldehyde donors across nearly 600 beauty and personal care products from its store brand CVS Health, Beauty 360, Essence of Beauty, and Blade product lines
Published and implemented a Responsible Palm Oil Sourcing Policy and committed to sourcing 100 percent of palm oil used in CVS Health products from verified, responsible sources by 2020
Committed to developing a science-based emissions reduction target to align greenhouse gas emission reductions with global emissions budgets generated by climate models and joined more than 250 companies setting their emissions reduction targets in line with climate science

Leader in Growth

Published a Human Rights Policy that formalizes practices within our workplace and supply chain and aligns with the United Nations Guiding Principles on Business and Human Rights
Achieved our goal of spending $1 billion annually with diverse suppliers by 2017, one year ahead of schedule, and became one of 26 U.S.-based companies named to the Billion Dollar Roundtable, a top-level corporate advocacy organization that promotes supply-chain diversity excellence
Committed to expanding the company’s Registered Apprenticeships program to 3,000 participants by 2020

“Prescription for a Better World is more than the title of our report – it’s a comprehensive approach to CSR that engages colleagues across our organization to make measurable progress in fulfilling our purpose,” Eileen Howard Boone, SVP of Corporate Social Responsibility and Philanthropy for CVS Health writes in the Report. “As I look ahead to the next ten years, I see so many opportunities for our CSR strategy to play an even bigger role in supporting our business and delivering value to our customers, communities and stakeholders.”

The Report was developed in accordance with the Global Reporting Initiative (GRI) G4 Guidelines, an international framework that is widely used by organizations to report on their CSR and sustainability performance. For more information on GRI, visit http://www.globalreporting.org/.

The Report is available online at http://cvshealth.com/social-responsibility/corporate-social-responsibility.

About CVS Health
CVS Health is a pharmacy innovation company helping people on their path to better health. Through its nearly 9,700 retail locations, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 90 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan, the company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

Media Contact:	Investor Relations:
Joe Goode, (401) 770-9820	Nancy Christal, (401) 770-3614
[email protected]	[email protected]

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Gentle Barn Launches Campaign for The St Louis Six

May 10, 2017

SANTA CLARITA, California, May 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Gentle Barn Foundation, who saved the six cows who had escaped from a slaughterhouse in North St. Louis on March 30^th, are announcing a fundraising campaign #StLouisSix (www.gentlebarn.org) to donate towards the naming of each cow in order to fund a new Gentle Barn location in Missouri, near St. Louis. One of The Gentle Barn’s major donors has added a $100,000 matching contribution to jumpstart the campaign.

Photo: http://mma.prnewswire.com/media/509749/The_Gentle_Barn_St_Louis_Six.jpg

Chico led the amazing escape that took over local news and reached national attention. Since being rescued by The Gentle Barn, Chico and his brothers (pictured) have been given close medical attention and are enjoying their freedom at a foster-property, where they are recovering. But they need a forever home.

“It’s our goal to start a Gentle Barn in every state so that we can give sanctuary to more animals, and hope to more children,” says Ellie Laks, Founder of The Gentle Barn. “Chico and his brothers clearly want to live. Now that they have been saved, they need a home. St Louis is the perfect place for the next Gentle Barn. With the public’s help we can open the third Gentle Barn and give sanctuary to these special cows. Please help us, help them!”

Fans of Chico and his brothers and supporters of The Gentle Barn should visit the website to participate at: www.gentlebarn.org. Please join the online campaign #StLouisSix and share it with your friends.

ABOUT THE GENTLE BARN | www.gentlebarn.org
The Gentle Barn is a national nonprofit organization, founded in 1999 as a safe haven and place of recovery for severely abused animals. The Gentle Barn offers their unique philosophy of rehabilitating animals and connecting their stories of survival and healing to the personal experiences of inner city, at-risk and special needs children who have suffered physical, mental or emotional trauma. By interacting with The Gentle Barn’s approximate one hundred and fifty animals and taking a hands-on role in their welfare, those who participate in the programs at The Gentle Barn learn empathy, trust and forgiveness. The Gentle Barn is supported by Celebrities such as Portia & Ellen Degeneres, Kelly & David Backes, Daisy Fuentes & Richard Marx, Jenna & Channing Tatum, Steve-O, Rikki Rockett of Poison, Pamela Anderson, Alicia Silverstone, and Hilary Swank.

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Marcelo Aller Joins ABC Financial as Regional Sales Manager

May 9, 2017

LITTLE ROCK, Ark., May 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — ABC Financial (ABC) is pleased to announce the addition of Marcelo Aller as Regional Sales Manager. Steve Ayers, ABC Financial Chief Revenue Officer announced the news today.

With more than 15 years of B2B professional sales experience in the fitness industry, Aller brings with him a proven sales record with both inside and outside sales experience. His English/Spanish bilingual ability will contribute to the continued growth and success of ABC as they enter into Mexico’s software and payment processing market this summer.

Previously serving positions at multiple health and fitness technology companies, Aller has helped increase revenue and created countless industry relationships that will carry over to his new position. “We are excited to have Aller join us at ABC Financial,” said Steve Ayers, Chief Revenue Officer of ABC Financial. “His bilingual status as well as interpersonal skills will help ABC as they forge into Mexico and Spanish speaking markets.”

About ABC Financial
Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 8,000 clubs throughout the United States, Mexico, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry. www.abcfinancial.com

CONTACT INFORMATION:
Steve Ayers
Chief Revenue Officer, ABC Financial
ABC Financial
501-515-5066
[email protected]

IBM and Andrés Cepeda introduce First ‘Cognitive Music’ Project in Latin America

May 9, 2017

CARTAGENA, Colombia, May 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — IBM (NYSE: IBM) and Grammy-winning Colombian singer, songwriter and producer Andrés Cepeda will partner to collaboratively compose the artist’s next single, a pioneering initiative in the region, marking the convergence of artistic talent and artificial intelligence technology.

To that end, Andrés Cepeda will make available to IBM part of his music history for IBM Watson –through technologies such as Watson Beat and Watson Tone Analyzer– to indicate the emotional tone, language and music structure that match the sentiment of his fans. The technology will help him compose a full song (music and lyrics) whose final arrangement and performance will be the responsibility of the artist.

IBM’s cognitive computing system, Watson, is a cloud-based platform that learns similarly to humans via senses, learning, and experience. It can analyze large volumes of unstructured and structured data, understand natural language, and glean insights to improve the decision-making of professionals in a wide range of fields. As Watson learns information from additional data, its machine learning capabilities makes it more intelligent over time to solve challenges and expand human expertise.

Through this partnership, IBM Watson Beat will study big volumes of data including the lyrics and melodies of the artist’s full musical pieces, and IBM Watson Tone Analyzer will study conversations on social networks and social trends, among other sources, taking Andres Cepeda’s creativity and potential to a whole new level and integrating the highest human sensitivity with leading-edge technology to create a totally new collaboration in music.

The resulting collaboration with Andrés Cepeda will be released in September, with the introduction of a new single to drop by the end of the year.

“As artists, we want to create deep connections with our audience and find inspiration in places we never imagined. For that reason, IBM Watson is a great assistant to accomplish this goal,” said Andrés Cepeda.

“This partnership with Grammy-winner Andrés Cepeda is a sign of how augmented intelligence can help artists and other professionals spark new innovations and discoveries in music and other industries including healthcare, finance, and architecture,” said Federico Martínez, General Manager IBM Colombia. “Andrés is a forward thinking artist who will revolutionize the Latin America music industry through cognitive computing that understands human emotions, social trends, language styles, and the most successful rhythms or hits, to help musicians continue creating in really innovative ways.”

This project uses Watson Beat, which interprets musical theory, structure and emotional intent from a few notes and can expand upon it to create entire songs; and Watson Tone Analyzer, which detects tone and style in a piece of text in conversation or communications. Tone Analyzer uses linguistic analysis to detect three types of tones in written text: emotions, social tendencies, and writing style.

Follow Andrés Cepeda in Social Media:
Twitter
Facebook
Instagram
YouTube

For More About IBM Colombia, visit:
http://www.ibm.com/co

IBM Colombia Press Relations	IBM Latin America Press Relations
Verónica Rico	Christiana Cardoso Martins
[email protected]	[email protected]
Phone: +57 315 4130289	Phone: +55 21 21325944

Andrés Cepeda Press Relations
Jairo Fernando Martínez D.
[email protected]
Phone: +57 3005686220

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