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ABC Financial Unveils New Software Enhancements

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LITTLE ROCK, Arkansas, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — ABC Financial Services (ABC), the leading provider of software and payment processing in the Health and Fitness Industry, today announced enhancements to their DataTrak software.  The latest upgrade includes full translation into Spanish and MICROS integration. These features will be demonstrated for the first time through interactive displays at the International Health, Racquet & Sportsclub Association (IHRSA) tradeshow in Los Angeles March 8-11.

Spanish DataTrak will have a unique URL providing a complete Spanish language experience for the user.  It will encompass the same functionality as the English version and will not require additional hardware or software instillation.  Both DataTrak Spanish and English versions are the same system and can be run side by side, providing the same data and reporting.

MICROS specializes in point-of-sale transactions for food and beverage sales.  With the addition of MICROS, point-of-sale transactions for food and beverage can be processed through DataTrak.  Members will have the ability to use their DataTrak Club Account to pay for MICROS point-of-sale transactions.

“ABC is proud to announce our most recent software enhancements.  We understand our customers require these upgrades and we are pleased we can provide,” said Steve Ayers, Chief Revenue Officer.  “ABC is continually releasing software enhancements allowing us to enhance the ways in which we connect with our current and potential clients,” said Ayers.

About ABC Financial
Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry.   Headquartered in the Little Rock, AR. area, ABC Financial serves approximately 8,000 clubs throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

Visit ABC Financial at booth #1545 at IHRSA.
www.abcfinancial.com.

CONTACT INFORMATION:
Steve Ayers
Chief Revenue Officer
ABC Financial
501-515-5066
[email protected]

Portada Announces Sports Marketing Board with 12 Brand Marketing Luminaries

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Launch of Portada's Sports Marketing site: https://www.portada-online.com/sports-marketing/

NEW YORK, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Portada (www.portada-online.com), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. The announcement underscores Portada’s new commitment to serving the vibrant sports and soccer marketing sectors.

Portada Sports Marketing Board Members

  • John Alvarado, VP Brand Marketing, Crown Imports
  • Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
  • Ed Carias, Sr. Brand Manager el Jimador Tequila – North American Region, Brown-Forman
  • Ramiro Crespo, Multicultural Channel Strategy, Sprint
  • Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
  • Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
  • Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
  • Ivonne Kinser, AFM ‎Director Digital Strategy & Innovation, Avocados From Mexico
  • Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
  • Felix Palau, VP Tecate, Heineken
  • Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
  • Kymber Umana, ‎Hispanic Marketing Manager, Sprint

As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.

“I am very excited to join the Portada’s Sports Marketing Board and contribute career insights to increase the amount of sports marketing content that they publish.  They have assembled a very impressive group of industry leaders on their board and I am thrilled to collaborate with all of them,” says Michael Neuman, the EVP and managing partner at Scout Sports and Entertainment. 

Daniel Keats, the Director of Sports and Sponsorships for consumer marketing at Allstate Insurance notes that “sports are a major passion point impacting consumers across all segments, and that is important to have a specific focus on unique content, programming, and market intelligence when engaging consumers through this powerful medium.”

“It is a real privilege to have the backing of this outstanding group of brand marketing and agency executives. This sports marketing board will be essential to our efforts to produce high-quality events and provide value for our partners and sponsors,” says Marcos Baer, the publisher of Portada.  “Due to their rapidly growing popularity among overall U.S. and multicultural audiences, we are substantially increasing our coverage of soccer and sports marketing,” Baer adds.

 COMPONENTS OF PORTADA’S SPORTS MARKETING PROGRAMMING

SUBSCRIBE to Portada’s free DAILY SPORTS MARKETING E-LETTER in the link below!
https://www.portada-online.com/2017/03/07/sports-marketing-e-letter/

For information on sponsorship opportunities and other creative ways to align your brand with Portada’s Sports Marketing Platform, please reach out to Sales/Marketing Director Kelley Eberhardt at [email protected].

Portada (www.portada-online) offers world-class marketing news and insights for highly targeted audiences through its online, print and conference properties. Portada’s mission is to help professionals in business and marketing understand and reach consumers in the U.S as well as Latin America. Our teams is based in New York City, Los Angeles, Miami, Mexico City and Buenos Aires, Argentina.  Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that drives Business and Marketing throughout the Americas.

Twitter: @portada_online 
Facebook: @portada  (https://www.facebook.com/portada/)
Join on LinkedIn: Portada’s Cross-Cultural Marketing Discussion Group  (https://www.linkedin.com/groups/2026937)

Contact Information:

Kelley Eberhardt
Director of Sales and Marketing, Portada
Email: [email protected]

Photo – http://mma.prnewswire.com/media/476946/Sports_Portada_2017_1__En_Hisp.jpg 

 

Spanish Broadcasting System Presents A New Radio Show “El Terrible” In Los Angeles, San Francisco And Chicago Starting March 9th

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LOS ANGELES, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc. (OTCQX: SBSAA) (SBS), today announced that “El Terrible” (“The Terrible,”) the most recognizable personality of Latin radio, Terry Cortez “El Terrible”, premiered on Thursday, March 9 from 6 am-10am (PST) on 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago, simultaneously. The cast of the show consists of “El Terrible”, Kristel Yañez ‘La Kristy’ and Johnny Orta ‘El Perro’. Listeners can listen online for free through the LaMusica App available on smartphones and mobile devices.

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The four hour live show will air Monday through Friday from 6:00 a.m. to 10:00 a.m. Pacific time simultaneously at our stations 97.9 FM La Raza in Los Angeles, 93.3 FM La Raza in San Francisco / San Jose and In Chicago through La Ley 107.9FM. Broadcasting live every morning from the 97.9 FM La Raza studios in Los Angeles, “El Terrible” will reach listeners from coast to coast.

“El Terrible” will present the news of the day with its peculiar and unique style, surprise interviews with stars and celebrities, engagement from listeners, jokes, music, and the beloved radio characters “El Pesado de Sinaloa / Capo del Tunel“, “Mini Terry”, “Citripio Perez”, “The Detective”, “The Notiloco”, “Dr. J” and “Dr. Z”.

The one-of-a-kind humor, vibrant and inspiring energy and entertaining public image of “El Terrible” are featured in the new 4-hour Spanish program Monday through Friday. El Terrible is a fun family program that incorporates the best regional Mexican music, the latest news and information of interest to Latinos and a wide range of guests who share their views and opinions on topical issues and relevant trends spanning different Hispanic markets in the US. Guests include immigration lawyers, doctors and health specialists, entertainment personalities, athletes and politicians, among others. 

Juan Carlos Hidalgo, Vice President of Programming for SBS Radio on the West Coast, said: “Not very often do you have the opportunity to have one of the most talented personalities in Spanish media on your team and that’s what happened with El Terrible. Since I met El Terrible in 2013, I have had the privilege and pleasure to work with him for many years. His  relationship with his fans is undeniably intimate and he possesses a proven  ability to attract the biggest stars in the entertainment world.”

“El Terrible” show will be available on LaMusica App for smartphones and other mobile devices, as well as on the Internet at http://979laraza.lamusica.com, http://yosoyraza.lamusica.com, http://laley1079.lamusica.com.

“We are very excited to premiere El Terrible to listeners nationally with its official launch Thursday on three of the most listened to radio stations in the US,” said Jesus Salas, Executive Vice President of Programming and Multiplatform Coordinator for SBS. “We do not want anyone to miss a single moment of their new show. We are going to provide a morning program to listeners that’s spontaneous, passionate and unpredictable.”

“I’m happy to announce that starting March 9, I’ll be able to reach millions of listeners in Los Angeles, San Francisco / San Jose and Chicago,” said Alberto Cortez, “El Terrible.” “I am honored that SBS has given me this incredible opportunity to have my own syndicated program. I’m excited to hear that my listeners can tune in from their homes, in their car or through their smartphones. We’re going to have a good time! “

Details from the cast of “El Terrible”:

  • Terry Cortez “El Terrible” is a clear example that dreams do come true and that based on perseverance and effort you reach your goal. For more than two decades, he has developed an extensive professional career in the media with a natural ability of entertaining his audience.
  • Kimberly Kristel Yáñez has been involved in radio for years. She’s played an essential part in the “El Terrible” show with her voice, charisma and enthusiasm. “Radio has taught me many things mainly responsibility, appreciating my culture and mastering my Spanish.”
  • Do not miss the national premiere of “El Terrible (“The Terrible”) this Thursday, March 9th from 6AM-10AM PST exclusively at 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago simultaneously. For more information, please visit http://979laraza.lamusica.com, http://yosoyraza.lamusica.com, http://laley1079.lamusica.com

About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

Media & Press Contact for SBS:
Vladimir Gomez
Director of Communications & National Promotions
[email protected]  
(786) 470-1644

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Photo – http://mma.prnewswire.com/media/477108/el_terrible_artwork.jpg

Logo – http://photos.prnewswire.com/prnh/20110316/CL65860LOGO

ScamAwareness.Org Spring Break Alert: As Students Hit the Beach, Scammers Hit the Phones

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ScamAwareness.org

DALLAS, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — As millions of students get ready to leave town for spring break, ScamAwareness.Org has launched a public service campaign to warn consumers about the “person in need” imposter scam.

Video – http://mma.prnewswire.com/media/476944/ScamAwarenessOrg_Person_in_Need.mp4

In this scam, a potential victim receives a phone call or message from someone claiming to be a relative or a friend in trouble who needs money to help out with an emergency such as getting out of jail, paying a hospital bill or finding a way home from their trip. The scammers emphasize a sense of urgency and the victim’s fear for their friend or loved one motivates them to send money which cannot be recovered.

“At ScamAwareness.Org, we believe that knowledge is power. That is why we dedicate ourselves to educating consumers about common money transfer scams,” said Juan Agualimpia, executive director, ScamAwareness.Org.  “The organization’s new series of public service announcements airs on television stations across the United States. We hope consumers will watch and share the information with others.”

Tips for Handling a “Person in Need” Call or Message   

  • Remain calm. 
  • Don’t volunteer information.
  • Ask to speak to the loved one directly or call them yourself.
  • Verify the person’s identity by asking questions that a stranger couldn’t possibly answer.

Also, avoid posting information about an upcoming trip for yourself or a loved one on social media, as scammers will use this information to their advantage.

According to the FTC,  imposter scams, like the “person in need” scam, topped the list of consumer fraud complaints in 2016 for the first time since reporting began. Consumers can learn more about common scams and how to protect themselves at scamawareness.org.

About ScamAwareness.Org

ScamAwareness.Org was founded by MoneyGram (NASDAQ:MGI) to raise awareness of common scams that target consumers. It provides tips and information that teach people to recognize the “red flags” that may indicate potential scams, and arm them with information that they can use to protect themselves and their loved ones.

Media Contact:
Michelle Buckalew
[email protected]
214-979-1418

ScamAwareness.org

Logo – http://mma.prnewswire.com/media/442432/Scam_Awareness_org_Logo.jpg

 

Havas Edge Names Nicole Cordero to the Role of VP, US Hispanic Media

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CARLSBAD, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Havas Edge, a leading international performance marketing agency, is pleased to announce the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.

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Abed Abusaleh, Executive Vice President of Long Form Media, said, “I’m extremely excited to have Nicole join the team. She brings with her a level of experience and knowledge that will be crucial in enabling Edge to greatly enhance our Hispanic offering.”

Prior to Edge, Cordero was the Director of Hispanic Strategy and Planning at Mercury Media. During her time there, she successfully transitioned major performance marketers into Hispanic media and partnered with networks to create longer length commercial breaks to accommodate four and five-minute commercials. Her thought leadership and strategic approach has helped expand media opportunities for several US Hispanic clients including Beachbody, Guthy-Renker, Murad, Londen Insurance, Telebrands and Nutribullet. Prior to her time at Mercury, she held roles at agencies in Southern Ontario, Canada and Mexico City.

“I am thrilled to join the Havas Edge team. I look forward to collaborating across the agency and helping to solidify and grow a more robust multichannel Spanish performance advertising and marketing capability, developing integrated strategies for our clients’ growth and success,” said Cordero.

Havas Edge has always been committed to providing a strong multicultural offering. In this new position, Cordero will be instrumental in expanding existing relationships and bringing on new clients with a Hispanic media focus.

About Havas Edge

Build the business, build the brand. In that order. Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across all digital, broadcast and media domains, we succeed by helping our clients grow their businesses quickly and efficiently. Our experienced creative and production team, media strategists and data analysts work together to develop and execute highly profitable performance marketing campaigns using the most advanced attribution model in the industry. Recent clients include Beachbody, Cancer Treatment Centers of America, LifeLock, The Hartford, Viking River Cruises and VistaPrint. For more information visit havasedge.com.

Logo – http://mma.prnewswire.com/media/476561/Havas_Edge_Logo.jpg

HITN Named Social Good Leader Of The Year

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HITN Inks a Deal for Lifestyle Content

BROOKLYN, N.Y., March 9, 2017 /PRNewswire-HISPANIC PR WIRE/– HITN, a non-profit organization with a Spanish-language media network that provides educational and entertainment programming to more than 44 million households around the United States, was awarded Cynopsis Media’s Social Good Leader award for its innovative Tu Momento 2016 campaign.

HITN Inks a Deal for Lifestyle Content

Tu Momento 2016 (Your Moment 2016) was an educational and informational campaign designed and produced by HITN to help Hispanics across the country better understand the U.S. presidential election process.  The campaign, launched in April 2016, featured several educational videos released at pivotal moments and events over the course of the 2016 U.S. presidential election cycle. Veteran journalist and political commentator Gerson Borrero served as host and the voice of Tu Momento. 

“What an honor to win this award and to be named the Social Good Leader of the year,” said Mike Nieves, President and CEO of HITN. “Everyday, we continue to strive to do good work at HITN and it is our responsibility to deliver content to its audience so more Hispanics and Latinos understand that, as Americans, we too should have a voice.”

By using a combination of short vignettes designed with info-graphics, along with carefully crafted explanations by Borrero, HITN thoughtfully and successfully explained the complex and misunderstood process of picking a president to its viewers – from who can be a candidate, to the Electoral College significance to the selection of superdelegates to the Democratic and Republican conventions. 

The Tu Momento 2016 campaign included interactive components for its viewers, including through the popular Vive Tu Momento (Live Your Moment) contest. Participants were challenged to utilize their grasp of the presidential election and their understanding of the Electoral College to present predictions for state-by-state electoral outcomes. The prize – a historic three-day, all-inclusive trip to Washington, DC for the Presidential Inauguration in January 2017 – would go to the participant with the highest number of accurate predictions.

HITN’s winner, a first-time voter, proved to be more politically astute than the most experienced political consultants nationwide. She correctly predicted how 46 states would vote; and attributed her success to the Tu Momento campaign. It was her commitment to a thorough search and a sound analysis that earned this intelligent and diligent Latina a trip to Washington, D.C. for the 2017 Presidential Inauguration. 

“HITN is honored to be recognized for our groundbreaking series on educating Hispanics about the election process,” said Gerson Borrero, host of HITN’s Tu Momento 2016. “Tu Momento 2016 was our first production toward offering this kind of programming, and HITN will continue to create content that serves the interest of our growing audience.”

HITN is the leading Spanish-language network focused on educational and cultural programing for the whole family. It reaches over 44 million homes across the United States and Puerto Rico through DIRECTV, DISH Network, AT&T U-verse TV, Verizon Fios TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, log in to www.hitn.org.

Logo – http://mma.prnewswire.com/media/344200/hitn_logolarge_for_tv_logo_Logo.jpg

Got Milk? Invites You To Enjoy A Taste Of Havana At Home

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Euro Cuban Coffee created by Eddie Zamora A.K.A. The Yum Yum Foodie

SAN CLEMENTE, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — In Cuba, coffee is a daily part of the relaxed island culture, where a hot cup is celebrated as a way to bring friends together, whether it is catching up on the day’s news over a “cafecito” at a street café or exchanging gossip over a pot of strong brew at home. And in Miami, where the largest numbers of Cuban expats now live, 3:05 pm has become the city’s official “cafecito” time, recognizing the power of Cuban coffee culture in bringing together the city’s diverse community.

Euro Cuban Coffee created by Eddie Zamora A.K.A. The Yum Yum Foodie

In appreciation of this opportunity to slow down and reconnect in today’s fast-paced lifestyle, The California Milk Processor Board, creators of the iconic got milk? campaign, is introducing three Cuban-coffee inspired recipes to make at home and enjoy with a friend or two.

“Here in California, we’ve become accustomed to a grab and go lifestyle,” said social media influencer Eddie Zamora, creator of the Yum Yum Foodie brand and developer of the recipes.  “Growing up in a Cuban household a large pot of coffee kept warm on the stove was the centerpiece of many social gatherings and long conversations. Coffee has the power to connect people from all over, from Miami to California, because it sparks conversation, friendship, and with these recipes, even excitement.” 

Eddie’s recipes include the “Euro-Cuban,” a delicious blend featuring Nutella and whole milk with a touch of salt; the “Neighborhood Gossip” blending rich espresso and whole milk with dark rum for an adult offering served in a martini glass; and a Cuban Hot Chocolate, a treat perfect for kids with dark chocolate, wholesome milk, ground cinnamon and a pinch of cayenne pepper. Adding milk to coffee enhances the “mouth feel” as the fats in milk change the texture, making it thicker and adding smoothness.  To view the recipes created exclusively for got milk?/ Toma Leche and a fun instructional video featuring Eddie Zamora, visit: www.gotmilk.com, www.tomaleche.com and follow got milk? via social media on Facebook/ Twitter @gotmilk and Instagram @officialgotmilk.

About Cuban Coffee Culture
Cuban coffee, from the way it’s prepared to how it’s enjoyed, has a long rich history.  Coffee first came to Cuba in the 1700s, and the Caribbean island was once a major producer of coffee – in fact, its first plantations now have a place on the UNESCO World Heritage list(1).  Coffee production began to decline largely due to the production and export of rum and cane sugar; yet coffee consumption continued to rise.  In 1962, the Cuban government began to ration coffee.  As a result, many Cubans drink café con chícharo, a mix of coffee beans and toasted chickpeas, adding sugar to curb the bitterness. Because of the limited quantity, coffee is always consumed in small amounts from small cups known as tacitas.  As exports from Cuba are being lifted beginning with Cuban-grown coffee, a cultural coffee exchange between the Caribbean island and the U.S. is due. Here are a few helpful terms to understanding Cuban coffee:

  • Café cubano or cafecito – espresso mixed with sugar
  • Cortadito – espresso topped with steamed milk
  • Café con leche –coffee and hot milk

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of “got milk?” is over 90% nationally and it is considered one of the most important and successful campaigns in history. The “got milk?” trademark is a federally registered trademark and service mark that was licensed by the National Dairy Board in 1995 for use in its advertising, including their long-running “Milk Mustache” campaign. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The “toma leche” (Drink Milk) campaign replaced it in 2006 in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and is an instrumentality of the California Department of Food and Agriculture.

Source:
(1)  http://whc.unesco.org/en/list/1008

Photo – http://mma.prnewswire.com/media/476723/Euro_Cuban.jpg

 

100,000+ Acura Vehicles on the Road Now Feature AcuraWatch™ Advanced Safety and Driver-Assistive Technologies

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AcuraWatch Road Departure Mitigation Alert in the 2017 MDX

TORRANCE, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Acura has surpassed the 100,000-unit mark in U.S. sales of vehicles equipped with the AcuraWatch suite of advanced safety and driver-assistive technologies. After the first two months of 2017, nearly half of all Acura vehicles sold in the U.S. this year have been equipped with AcuraWatch. Furthermore, Acura will advance the AcuraWatch suite of technologies with the introduction of Traffic Jam Assist technology on certain models later this year.

“We are working toward a zero-collision society, and this approach is resonating strongly with younger luxury customers who show increasing interest in safety technologies,” said Jon Ikeda, vice president & general manager of Acura. “Deploying active safety and driver-assistive technology broadly is one way we are taking care of our customers and differentiating Acura.”

AcuraWatch employs advanced “sensor fusion” technology, using the combined sensing capabilities of millimeter-wave radar and a monocular camera to help maintain the vehicle’s position in traffic and to prevent or mitigate the severity of a collision, representing a technological bridge to the automated driving technology of the future.

Recent research indicates that younger, Millennial buyers of Acura’s two top-selling models, RDX and MDX, put a greater emphasis on safety features, ranking it as their third most important purchase reason compared to older buyers that rank safety as less important. Supporting this finding, the RDX and MDX luxury sport-utility vehicles, both with AcuraWatch technology, are two of the top three luxury SUVs in the industry with under-35 buyers.1

AcuraWatch was introduced to the Acura lineup in 2014 on the 2015 Acura TLX, and has steadily expanded to all core Acura models, helping Acura drivers more safely and conveniently negotiate traffic with advanced sensing and semi-automated braking, and steering assist capabilities. AcuraWatch is offered as standard equipment on all 2017 MDX and 2017 RLX models, and available on all 2017 Acura sedans and SUVs.

The AcuraWatch suite of technologies includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), commonly known in the industry as Automatic Emergency Braking; Road Departure Mitigation (RDM) with Lane Departure Warning (LDW); Lane Keeping Assist System (LKAS); and Adaptive Cruise Control (ACC) with Low-Speed Follow (LSF).

At the 2016 Los Angeles Auto Show, Acura signaled its intent to apply AcuraWatch as standard equipment on all core models, and announced it will add Traffic Jam Assist as an available technology on certain models starting in 2017, providing increased driver assistance and convenience in stop-and-go highway driving. With Traffic Jam Assist, vehicles will be able to come to a complete stop and accelerate again with traffic without any driver input, as well as steer the vehicle within certain constraints. Traffic Jam Assist has sensors and the functionality of adaptive cruise control with low speed follow, and lane keeping assist, extended by adding electromechanical steering. The components of Traffic Jam Assist include a mid-range radar sensor, long-range radar sensor, multi-purpose camera and stereo video camera. Current AcuraWatch ACC technology provides for semi-automated braking to a stop, but requires driver input to resume speed.

Additional standard safety equipment on all models include Advanced Compatibility Engineering™ (ACE™) body structure; Vehicle Stability Assist™ (VSA®) with traction control; Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); advanced front airbags; and front side airbags. All new Acura models also are equipped with a multi-angle rearview camera as standard equipment. 

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. Last year, Acura launched the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

For More Information
Consumer information is available at www.acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.

1 Based on IHS Markit, U.S. Retail new vehicle registrations by volume for all models in Luxury SUV and CUV segments 2012CY – 2016CYTD through December.

AcuraWatch Road Departure Mitigation Alert in the 2017 MDX
Acura Logo.

 

 

 

Video – http://www.youtube.com/watch?v=LzdK5rE0U-U

Photo – http://mma.prnewswire.com/media/476526/AcuraWatch_Road_Departure_Mitigation_Alert_in_the_2017_MDX.jpg

Logo – http://mma.prnewswire.com/media/461452/acura_logo_logo.jpg

“Wake up with Cala”, the new book by Ismael Cala, explores the quest for balance in life

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MIAMI, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Life strategist, bestselling author and international lecturer, Ismael Cala has announced the publication of his new book “Despierta con Cala” (‘Wake up with Cala’), containing some of his reflections on the program Despierta América (‘Wake up, America’), on the U.S. network, Univision.

“I am deeply moved to announce the publication of ‘Wake up with Cala,’ a book that explores fundamental aspects of our lives in our quest for balance. This book is addressed to those who believe they have a path to follow, to people who came into this world with the responsibility of taking control of their decisions, events and attitudes,” Cala explains from Miami.

Each week on his popular Univision show, Ismael invites TV viewers to wake up to life and find happiness. And now, from the pages of “Wake up with Cala,” his readers will find the motivation to balance seven key aspects of life:

  • Mind and spirit
  • Health and body
  • Love and relationships for couples
  • Family and home
  • Friends and social life
  • Finances
  • Time for yourself

“Wake up with Cala” is published under the Aguilar label of Penguin Random House USA, in a joint effort with the Univision network, and is already available for presale at www.Amazon.com and www.BarnesandNoble.com. As of March 21st, it will also be on sale at Target, Walmart and in bookstores in the U.S. Puerto Rico. In the coming weeks will be for sale in other countries in Latin America.

The author is available for interviews.

Nowadays, Cala is also preparing to launch his first big event for 2017 at La Montaña Azul in Costa Rica, with the participation of some 50 people. At the end of April he will return to India with another group, on an inspirational tourism trip that will include cities such as Delhi, Mumbai and Varanasi, and spectacular sites such as the Taj Mahal and the sacred Ganges river. For more information, please go to: http://india.ismaelcala.com/

ABOUT ISMAEL CALA

Life strategist, bestselling author and international speaker specializing in issues of personal development and leadership, for more than five years Ismael Cala was the host of CALA on CNN en Español, and is currently presenting the segment Despierta con Cala (‘Wake up with Cala’) on the show Despierta América (‘Wake up, America’), on Univision. He is considered one of the most important communicators in the Americas, and his message of social entrepreneurship, mindfulness and well-being is a touchstone for millions of followers attuned to his books, seminars, workshops and lectures. He is the author of the bestseller El poder de escuchar (‘The power of listening’), El analfabeto emocional (‘The emotional illiterate’) and La vida es una piñata (‘Life is a piñata‘), among others. Come and visit: http://www.ismaelcala.com/

Outdoor Adventure Awaits in San Antonio this Spring Break

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SAN ANTONIO, March 8, 2017 /PRNewswire-HISPANIC/ — Outdoor fun, theme park thrills and adrenaline-pumping excursions await in San Antonio this Spring Break. It’s not your average town and not your average adventure. Around every street corner and bend of the river there’s history to be made.

Photo – http://mma.prnewswire.com/media/475905/Visit_San_Antonio_Mission_Reach_Kayaking.jpg

Here are just a few ways to live up the great outdoors in and around San Antonio:

  1. Kayak the San Antonio River Walk’s Mission Reach
    Explore one of the most notable sites in the world by kayak. San Antonio’s Mission Reach is the southern stretch of the famous River Walk. This wildflower-lined section connects four of the city’s five Spanish colonial missions which have recently been designated a World Heritage Site.
  2. Spelunk at Natural Bridge Caverns
    Explore natural beauty in the recesses of the earth at Natural Bridge Caverns. For first-timers and avid cavers alike, this is a once-in-a-lifetime experience hard to forget. Choose from a cave walking tour or opt for the ultimate underground adventure tour where guests climb, hike, rappel and explore caverns that are thousands of years in the making. Towering stone monuments, glistening soda straws and waves of colorful cave ribbons await.
  3. Combine views and an adrenaline rush at Skydive San Marcos
    The best Texas Hill Country views just might be 12,000 feet in the air. Take in the scenery aboard a turbine-powered aircraft before diving in with experts from Skydive San Marcos, just north of San Antonio.
  4. San Antonio by Trail
    Explore San Antonio’s more than 50 miles of hiking and bike trails that run through neighborhoods and downtown – connecting parks, hotels and noteworthy spots including Pearl and the San Antonio museum district. Trail stewards are on site to help with questions and directions.
  5. Theme Park Thrills
    Playtime in San Antonio means one thing: Texas-sized adventure. Whether young or young at heart, big thrills are plentiful at the Alamo City’s world-class theme parks.

Wild Days at SeaWorld San Antonio (March 4 – 26)
SeaWorld San Antonio’s Spring Break features 250-acres of family fun. For four  weekends in  March and the entire week of March 11-19, SeaWorld San Antonio hosts celebrity wildlife experts – including TV favorite Jack Hanna – as they explore the wonders of the animal kingdom. Additional special shows include SeaWorld Live, Flying High and all new this year, Texas Untamed, an up-close look at the native wildlife of the Lone Star State. SeaWorld’s water park, Aquatica, will be open and travelers can add in a trip to Discovery Point to swim with the dolphins.

Mardi Gras Festival at Six Flags Fiesta Texas (March 24 – April 30)
It’s a Fiesta Texas-style Mardi Gras Festival, featuring Mardi Gras-themed food, merchandise, park décor and a parade with floats that have been artfully created by world-renowned New Orleans float designers, KernStudios. Six Flags Fiesta Texas is stocked full of rides, shows and attractions all themed around the cultures of Texas, from pulse-pounding roller coasters to gentler options for tots and the White Water Bay water park.

Spring Break at Morgan’s Wonderland (March 13-18)
This 25-acre, ultra-accessible park, designed with special-needs individuals in mind and built to be enjoyed by everyone, will offer special entertainment in addition to its rides and attractions. Included will be “The Magic of Friendship,” a 20-minute interactive variety show in which guests will learn about inclusion and the art of making friends through the power of magic; musical performances; exhibitions by acrobatic dogs; feats of magic; appearances by the theme park’s butterfly mascot Joy; and members of The Wonder Squad, Morgan’s Wonderland super heroes.

While in town, stop by the Visitor Information Center across from the Alamo to grab a map, get more ideas on what to explore and have your San Antonio questions answered. Getaway packages, discounts and more information can be found at visitsanantonio.com.

Media information, photos and video: media.visitsanantonio.com

Media Contacts:
Leslie Komet
[email protected]

David Gonzalez
[email protected]
1-800-447-3372

About Visit San Antonio:

Visit San Antonio is a 501(c)6, and serves as the sales and marketing arm of San Antonio as a leading leisure and meetings destination. San Antonio welcomes 20.9 million overnight leisure visitors annually. Hospitality is one of the top five industries in the city, contributing $13.6 billion into the local economy and employing more than 130,000. More information about Visit San Antonio can be found at VisitSanAntonio.com.

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