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Toma Leche Announces El Chavo del Ocho Day at Los Angeles City Hall

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El Chavo y Leche, by Man One

SAN CLEMENTE, California, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — For decades, “El Chavo” has been a beloved figure in the Hispanic community. As the star of the most famous sitcom in the history of Mexican television1, his impact and influence are still felt across Latin America and in the U.S., especially in the Latino-majority state of California2. To commemorate his legacy, the California Milk Processor Board (CMPB), creator of the renowned got milk? and Toma Leche campaigns, has teamed up with Televisa and Grupo Chespirito to proclaim the first El Chavo del Ocho Day at Los Angeles City Hall on September 6th. City officials and representatives from all parties will be in attendance to help receive the proclamation on behalf of El Chavo and all the characters of the beloved sitcom. The proclamation will state that this upcoming September 8th will officially be El Chavo del Ocho Day.

El Chavo y Leche, by Man One

As part of the celebration, renowned LA artist, Man One, is creating a large-scale art piece that will bring El Chavo to life. The one-of-a-kind painting will be unveiled at City Hall during the El Chavo del Ocho Day proclamation. In addition, and with the goal of further contributing to the growth of organizations that service the City’s Latino communities, the CMPB will be presenting a $4,000 donation each to two non-profit organizations to help with their programs during this back-to-school season – the Central City Neighborhood Partners (CCNP) in Pico-Union, and the Variety Boys and Girls Club in Boyle Heights. The El Chavo artwork will be displayed at both community organizations partnering with the CMPB for this initiative. “I hope that when people see this artwork, it takes them back to happy moments they had while watching the show as a kid, or even now as an adult,” said Man One. This special work of art will ultimately be gifted to the Variety Boys and Girls Club. The Variety Boys and Girls Club is a nonprofit organization with a 67-year mission of providing innovative and stimulating academic, leadership and recreational programs to underserved youth in the Boyle Heights community. CCNP brings together over 20 partners committed to strengthening children, families and communities by providing a variety of resources and learning tools, such as computer classes, financial education and health services.   

“We’re excited about the donations being made to these two special organizations that strive to enrich and strengthen our communities so they can continue to advance and prosper,” said Councilmember Gilbert Cedillo.

For those not very familiar with El Chavo, this charismatic and witty character (created by Roberto Gómez Bolaños, better known as Chespirito) is not only remembered for being a lovable prankster, but also for his favorite meal: the torta de jamón (ham sandwich). As part of the commemorative activities, Toma Leche is creating El Chavo’s signature torta de jamón and pairing it with milk for a series of tasting events across California. “We’re excited to offer consumers and fans of El Chavo the authentic torta de jamón for the first time. The events we’re hosting for this special milk pairing include a set reminiscent of la vecindad, so a holistic experience awaits all who attend,” said Steve James, executive director of the CMPB.

For more information about the #ElChavoyLeche program as well as the tasting dates across California, visit: www.tomaleche.com and follow Toma Leche via social media on Facebook, Twitter and Instagram @tomaleche.

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

About Grupo Chespirito
Grupo Chespirito (GCH) is the team responsible for preserving and leading Roberto Gómez Bolaños’ -aka Chespirito- legacy to the new generations, including his most famous characters: ‘El Chavo del Ocho’ and ‘El Chapulín Colorado‘. GCH is also responsible for developing new projects and initiatives to generate new contents to all-ages Chespirito fans worldwide such as: a social media strategy for a 13.5 million fan-community and the launch of the first El Chavo Store in LA.

1 http://www.huffingtonpost.com/2014/05/28/el-chavo-del-ocho-facts_n_5367671.html
2 http://www.latimes.com/local/california/la-me-census-latinos-20150708-story.html

Photo – http://photos.prnewswire.com/prnh/20160901/404000  

ValoraLife Makes Life Insurance Simple and Accessible to Spanish-speaking Families

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HOUSTON, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — ValoraLife.com, an innovative and simple way to buy life insurance online, is now available to Spanish-speaking families.

ValoraLife, which recently launched in Texas to meet the need for an affordable financial safety net for families, offers two easy-to-understand term life insurance options issued by Massachusetts Mutual Life Insurance Company (MassMutual).

“Our goal is to help people protect what matters most to them – their families.  Because those families are becoming more diverse every day, we wanted to make sure our easy-to-understand information about life insurance was accessible to English and Spanish speaking families,” said Eduardo Casas, Vice President, MassMutual and General Manager, ValoraLife.  “A unique offering is that at any point in the process of researching and applying for life insurance coverage, visitors can easily switch to-and-from English and Spanish based on their preference.”

ValoraLife can be accessed in English and in Spanish or by going to ValoraLife.com and selecting the Spanish button located on the top right side of the page. Visitors simply need to answer eight questions to get a quote without having to give their contact information. The online application takes less than 30 minutes.

“People told us that protecting your family should be simple, so we built ValoraLife around them,” Casas explained. “We made it simple to learn about life insurance online through short engaging videos in Spanish and English, offering one product with two options, and we made our customer experience bilingual.” (Policies are available in English only.)

Bilingual ValoraLife customer service representatives are available to help, either online through live chats or by calling 1-855-220-2333 and asking to speak to a customer service representative in Spanish.

This summer and fall, ValoraLife representatives will be present at a number of Houston-area Latino festivals and events to offer online demonstrations of ValoraLife.com. In addition, they will be hosting financial education workshops that bring to life the importance of financial well-being.

ValoraLife.com is currently available to Texas residents, with additional states to be added through the fall and in 2017. U.S. citizens or Permanent Residents between 18 and 44 years of age who reside in the U.S., have a U.S. bank account and a valid driver’s license are eligible to apply.

About ValoraLife
ValoraLife offers a simple, affordable way to buy life insurance online that helps people fulfill the promise to protect what they value most – their family’s future. ValoraLife offers two options: ValoraLife Term and ValoraLife Term Plus. With ValoraLife Term, the insured’s family is protected financially if he/she passes away as long as the policy is in force. Terms of 20 and 30 years are available. ValoraLife Term Plus provides a return-of-premium feature that returns 100 percent of the premiums paid if the insured outlives the term of the policy (less fees and policy debt) – the first of its kind available online. ValoraLife, a division of Haven Life Insurance Agency, LLC, is backed by MassMutual’s 165-year legacy of financial strength. For more information, visit www.valoralife.com or find ValoraLife on Facebook, Twitter, and Instagram.

About MassMutual
MassMutual is a leading mutual life insurance company that offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, and retirement plans. For more information, visit www.massmutual.com.

CRN201808-204167

Contact: Maria Fernanda
[email protected]
310-696-9585 (cell)

New survey finds gaps in Americans’ knowledge about the Zika virus, but significant support for federal funding to prevent the spread of the virus

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March of Dimes Foundation Logo

WHITE PLAINS, New York, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Fewer than 1 in 4 Americans are very confident in the federal government being able to respond to a Zika virus outbreak in the United States or abroad, according to a new study from the March of Dimes and NORC at the University of Chicago. Following the failure of an emergency funding bill to pass in Congress, the survey finds growing concern among Americans about the Zika virus and strong support for federal funding into Zika research.

March of Dimes Foundation Logo

“This new survey shows clearly that Americans believe that Congress needs to step up and do more to combat Zika,” said Dr. Jennifer L. Howse, president of the March of Dimes. “At the same time, many Americans, particularly those in their childbearing years, still lack basic information about how Zika can be spread and how to protect themselves. A coordinated, national effort is necessary to educate individuals and families about their risk, and to fund aggressive efforts to prevent, diagnose and treat Zika as quickly as possible.”

Public knowledge of Zika has changed little since NORC last measured awareness in March, and Americans continue to have a mixed understanding of the virus. More than 9 in 10 Americans correctly state that a person can be infected if bitten by a mosquito carrying the virus and 8 in 10 are aware that Zika is linked to birth defects in babies born to infected mothers. Fewer know Zika can be spread through sex (58 percent) and younger Americans ages 18 – 40 still have key gaps in awareness, including a lack of knowledge around recommendations to delay pregnancy if potentially exposed to the virus.

“While most Americans have a general understanding of the Zika virus, too many people are not yet knowledgeable about the nuanced issues with the virus,” said Caitlin Oppenheimer, senior vice president for public health research at NORC at the University of Chicago. “Our survey shows that people are getting Zika information from a variety of sources, but only some of which they trust. This information gap reinforces the need for a strong public health infrastructure with the ability to disseminate critical information to the public in a timely way.”

The full report is available at: http://www.norc.org/PDFs/MarchOfDimes/Report_March_of_Dimes_NORC_Zika_Poll_090616.pdf

The topline with complete question wordings is available at: http://www.norc.org/PDFs/MarchOfDimes/Topline_March_of_Dimes_NORC_Zika_Poll_090616.pdf

Key findings from the poll include:

  • Sixty-one percent of Americans are moderately worried that the country will see a large number of Zika infections in the next year, up from 52 percent in March.
  • Three-quarters of Americans support increased federal funding into research to prevent the spread of Zika, and majorities support mosquito control policies.
  • Seventy-seven percent of adults recognize the need to delay pregnancy when a woman lives in a Zika-affected area, but awareness is lower for the age group most at risk, 18-40 year olds (68 percent).
  • Most Americans (85 percent) have received information about Zika from television or radio news, but few (39 percent) trust that source.
  • Americans are most trusting of Zika information from the Centers for Disease Control and Prevention, their personal doctor, and their state or local public health departments, but few have received information from these sources.
  • Thirteen percent of adults age 18-40 say they have abstained from sex to prevent pregnancy in light of Zika, while 24 percent report they have used condoms or other forms of birth control to prevent sexual transmission.

Survey Methodology
The nationally representative survey was funded by the March of Dimes and conducted by NORC at the University of Chicago, using the AmeriSpeak Panel®, which is NORC’s probability-based panel and is designed to be representative of the U.S. household population. Panel members were randomly drawn from the AmeriSpeak Panel, and 2,379 completed the survey. The survey included oversamples of men and women age 18-40 for a total of 646 interviews with men age 18-40 and 1,108 interviews with women age 18-40. Respondents without internet access and those who prefer to complete surveys by phone were interviewed by trained NORC interviewers. The overall margin of sampling error is +/ 3.2 percentage points at the 95 percent confidence level, including the design effect. The margin of sampling error is higher for subgroups.

About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

About NORC at the University of Chicago
NORC at the University of Chicago is an independent research institution that delivers reliable data and rigorous analysis to guide critical programmatic, business, and policy decisions. Since 1941, NORC has conducted groundbreaking studies, created and applied innovative methods and tools, and advanced principles of scientific integrity and collaboration. Today, government, corporate, and nonprofit clients around the world partner with NORC to transform increasingly complex information into useful knowledge. www.norc.org

NORC at the University of Chicago logo

Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO
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22nd Annual Search Under Way For Nation’s Top Youth Volunteers

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The Prudential Spirit of Community Awards logo

WASHINGTON, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Over the past 21 years, Prudential Spirit of Community Awards have been given to more than 115,000 middle and high school students across the country for helping the less fortunate, promoting health and safety, protecting the environment, and serving their communities through many other volunteer activities. Today the search begins to identify thousands more who have made meaningful contributions to their communities over the past 12 months, as the awards program kicks off its 22nd year.

The Prudential Spirit of Community Awards logo

These awards, sponsored by Prudential Financial, Inc. in partnership with the National Association of Secondary School Principals (NASSP), honor outstanding community service by students in grades 5 through 12 at the local, state and national level.

“After 21 years of conducting The Prudential Spirit of Community Awards, it’s clear that young volunteers across the United States are making meaningful contributions to their communities,” said Prudential Chairman and CEO John Strangfeld. “By shining a spotlight on their service, we hope that more young people will be inspired to serve their communities and make a difference to the people around them.”

Young volunteers can apply online at http://spirit.prudential.com or at www.nassp.org/spirit. Applications must be completed by November 8, 2016, and then submitted to a middle or high school principal, Girl Scout council, county 4-H agent, American Red Cross chapter, YMCA or HandsOn Network affiliate.  Paper versions of the application form are available by calling (877) 525-8491 toll-free.

Participating schools and local organizations will select Local Honorees in early November and present them with Certificates of Achievement.  These Local Honorees also will receive the President’s Volunteer Service Award if they have contributed the minimum number of volunteer hours to qualify (26 hours for age 10 and younger, 50 hours for ages 11-15 and 100 hours for older students).  All Local Honorees are then reviewed by a state-level judging committee, which will name the top two candidates from each state and the District of Columbia – one high school student and one middle level student – as State Honorees on February 7, 2017.

These State Honorees will receive $1,000 awards, engraved silver medallions, and an all-expense-paid trip to Washington, D.C., with a parent or guardian for four days of recognition events May 6-9, 2017.  Runners-up at the state level will receive bronze medallions or Certificates of Excellence.

In Washington, a distinguished national selection committee will name 10 of the 102 State Honorees as America’s top youth volunteers of 2017.  These National Honorees will receive $5,000, gold medallions, crystal trophies for their nominating schools or organizations, and $5,000 grants from The Prudential Foundation for nonprofit charitable organizations of their choice.      

“When students serve others through volunteer service, they set a compelling example for their peers in the process,” said JoAnn Bartoletti, executive director of NASSP. “We look forward to celebrating the initiative and compassion of middle level and high school volunteers.”

The Prudential Spirit of Community Awards represent the United States’ largest youth recognition program based solely on volunteer service.  The awards program also is conducted in Japan, South Korea, Taiwan, Ireland, India, China and Brazil, where Prudential has significant business operations.

The National Association of Secondary School Principals (NASSP) is the leading organization of and voice for middle level and high school principals, assistant principals, and school leaders from across the United States. The association connects and engages school leaders through advocacy, research, education, and student programs. NASSP advocates on behalf of all school leaders to ensure the success of each student and strengthens school leadership practices through the design and delivery of high quality professional learning experiences. Reflecting its long-standing commitment to student leadership development, NASSP administers the National Honor Society, National Junior Honor Society, National Elementary Honor Society, and National Association of Student Councils. For more information about NASSP, located in Reston, VA, visit www.nassp.org  

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.

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OneSimCard M2M Launches the Chosen Alternative M2M Service At CTIA

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BOSTON, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — OneSimCard M2M, a worldwide provider of M2M / IoT services featuring low-cost data connectivity in over 160 countries, announces the launch of its “Chosen Alternative M2M Services.”

At CTIA 2016 (Booth #5336) in Las Vegas, OneSimCard is unveiling its chosen alternative M2M services. Small and Mid-Sized companies seeking M2M services from the major telecoms typically face both high minimum usage rates per SIM and high minimum amount of implemented SIM requirements. For many M2M applications these major telecom requirements significantly harm profitability and often make the service commercially nonviable. OneSimCard M2M offers IoT companies a premier alternative to the M2M services offered by the major telecoms companies in over 160 countries.

The OneSimCard M2M platform features:

  • Secure Global Enterprise Portal
  • Professional SIM Card Management System
  • API for Customized Solutions
  • Multiple Networks Per Country for Better Coverage and Redundancy

Key OneSimCard M2M Advantages Include:

  • Focus on Small and Mid-Sized Companies
    OneSimCard M2M understands the challenges faced by small and mid-sized companies when they search for a quality M2M service provider at a reasonable price for their application. The mission of OneSimCard M2M is to be the premier M2M provider for this segment.
  • True Interest in Partnership Building
    OneSimCard M2M evaluates each opportunity on its own merits without any high minimum SIM card requirements or activation fees. Our focus is on building is a long term partnership with all our customers.
  • Intelligent Pricing by Application
    OneSimCard M2M understands that many M2M applications require only small amounts of data usage each month. We are determined to work with all customers to create pricing which considers application data usage.
  • Outstanding Customer Support
    All OneSimCard M2M customers are assigned a dedicated Account Executive who will be responsible for managing  the partnership. OneSimCard M2M also features highly qualified technical support 24/7.
  • Solutions for the 2017 2G Network Shutdown
    OneSimCard M2M will continue to offer 2G network support in 2017 and beyond. In addition, OneSimCard M2M offers cost effective migration options and outstanding migration bonuses.

About OneSimCard M2M

OneSimCard M2M is a division of OneSimCard, www.onesimcard.com which is owned by Belmont Telecom, Inc., a profitable, privately-owned and licensed U.S. interexchange carrier (IXC) founded in 1994 and headquartered near Boston, MA, USA. OneSimCard M2M offers IoT companies a premier alternative to the M2M services offered by the major telecoms companies. With a focus on outstanding customer service, network redundancy in most countries, secure GSM technology and intelligent pricing by application, OneSimCard M2M provides an outstanding value proposition and truly is the chosen alternative M2M Service Provider.

www.onesimcard.com
www.onesimcard.com/machine-to-machine-communications-sim/
http://ctia.vporoom.com/OneSimCard CTIA Press Kit – Booth #5336

(Español) La FDA emite la regla definitiva sobre la seguridad y la eficacia de los jabones antibacterianos

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U.S. Food and Drug Administration

Sorry, this entry is only available in Español.

ViendoMovies: A Decade Programming The Best Cinema In Spanish

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MIAMI, Sept. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — ViendoMovies (www.viendomovies.com), the iconic pay TV channel owned and distributed by SomosTV LLC, celebrates this month its 10th anniversary. ViendoMovies shares with its audience in the United States and Puerto Rico films produced in Spanish, 24hrs a day, with no commercial breaks. Its catalogue features movies from all genres and all Spanish speaking countries including Mexico, Puerto Rico, Peru, Colombia, Chile, Argentina, and Spain among others. As of today, substantially all major cable, satellite and telecommunications companies deliver ViendoMovies to its growing Latino subscribers.

Photo – http://photos.prnewswire.com/prnh/20160902/403905

ViendoMovies aired for the first time on September 5, 2006, immediately becoming an attractive option for the Spanish Speaking public and for the Spanish language packages offered on pay television. With a premium on-air look, the channel gave at the time a presence to a significant number of high budget, theatrical contemporary films not available at any entertainment option. ViendoMovies brings to its audience around 200 films per month and no less than 120 new releases per year, all exclusive, offering a continuously fresh look, with fewer repetitions. Moreover, the signal includes a robust on-demand package, to satisfy different viewing habits.

Luis Villanueva, SomosTV’s President and CEO, stated: “[w]e are elated as we celebrate the first decade of our flagship product — ViendoMovies.  We compete and regularly surpass the quality offered by the best-known Spanish movie products in the most sophisticated market in the world. The channel’s is produced entirely in high definition, with two satellite “feeds” that cover both coasts. We bring coverage to our audience of substantially all the major film festivals and markets featuring Spanish cinema and we take joy in providing our audience with the best movie channel in Spanish. We help as well in promoting Latino’s artistic and technical talent, supporting this way the country’s cultural diversity.

ViendoMovies programs, in a continuously updated graphic package, films that narrate urban stories, starred by some of the best and well-known talent that has impacted the movie industry recently. The channel includes “close caption” services in English and Spanish, to serve the bilingual audience and independent film lovers. ViendoMovies is marketed by a dedicated team in the most prominent social networks such as Facebook, Twitter, Instagram, YouTube and others, keeping the audience aware of the latest channel’s news. Recently ViendoMovies changed its on air presence and relaunched its website.

(Español) CPSC exhorta mantener todos los vehículos todo terreno o cuatrimotos fuera de la carretera

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http//:www.cpsc.gov/talk.html. Further recall information is available at http://www.cpsc.gov.

Sorry, this entry is only available in Español.

The Vice President of the Dominican Republic and Carlos Slim Domit will participate in the UN debate about the future of Latin America

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MIAMI, Sept. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Vice President of the Dominican Republic, Margarita Cedeño de Fernández, confirmed her participation in Latino Impact Summit 2016, which will take place at the United Nations on September 8.

Cedeño de Fernández will have a discussion with Ismael Cala about the role of women in regional politics. The Dominican Vice President, who has a Doctorate in Law Cum Laude from Universidad Autónoma de Santo Domingo, was appointed Special Ambassador of the Food and Agriculture Organization (FAO), among other responsibilities.

Latino Impact Summit 2016 also confirmed the presence of Mexican businessman Carlos Slim Domit, who will receive the award “The New Generation of Social Entrepreneurship.”

Slim Domit is Chairman of the Board of Telmex, América Móvil, Grupo Carso and Grupo Sanborns. He is the son of businessman Carlos Slim, and has a degree in Business Administration from Universidad Anáhuac.

During the event Angelica Fuentes and Dr. Luis Ubiñas will be recognized with special awards. Henry A. Fernández, one of the most important executives in the finance world, will have a dialogue with Ismael Cala.

Latino Impact Summit 2016 is one of the first events completely in Spanish at the United Nations. The objective is to create an opportunity to discuss real issues affecting the region, as well as the challenges and opportunities related to Sustainable Development Objectives.

Among those confirmed to be present are Juan José Gómez Camacho, Mexico’s Ambassador to the UN, Hilda Ochoa-Brillembourg, founder and President of Strategic Investment Group and YOA Orchestra of the Americas, Yoani Sánchez, Cuban blogger and journalist, Gaby Pacheco, Program Director at The Dream US, Freddy J. Balsera, founder and managing partner of Balsera Communications, Héctor Sánchez, President of National Hispanic Leadership Agenda, Enrique Acevedo, a host for Univision’s Television News, Mariana Atencio, journalist and host on Fusion, María Elena Salinas, co-host on Univision’s Television News, Bettina Bulgheroni, President of Fundación Puentes de Esperanza, and Arturo Condo, former dean of INCAE Business School.

The summit is being led by social entrepreneurs and businessmen Ismael Cala and Sergio Fernández de Córdova, who head the entities the Ismael Cala Foundation and PVBLIC Foundation, respectively. Univisión is the Hispanic partner for the event.

Find more information at LatinoImpactSummit.org

ABOUT ISMAEL CALA

Communicator, author and international conference speaker on personal development and leadership. For more than five years, he presented the show CALA at prime time on CNN en Español. His message of social entrepreneurship, mindfulness and well-being is a reference for millions of people who follow his work in books, seminars, workshops and conferences throughout Spanish-speaking Latin America.

Author of the bestsellers, “La vida es una piñata” [Life is a piñata], “El analfabeto emocional” [The Emotional Illiterate], “Cala y Cruz:  Las dos caras de la comunicación” [The two faces of communication], “El secreto del bambú” [The secret of bamboo], “Un buen hijo de P” [A real son of a B] and “El poder de escuchar” [The power of listening].

ABOUT SERGIO FERNÁNDEZ DE CÓRDOVA

Sergio Fernández de Córdova is an internationally recognized businessman, and an investor and philanthropist in Spanish-speaking Latin America. He works at the center of communication media, and in the sector of public-private alliances for social impact. In 2012 he co-founded—and is the current president—of the PVBLIC Foundation (pvblic.org) and PVBLIC LaTam.

September is Childhood Cancer Awareness Month

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MEMPHIS, Tennessee, Sept. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — This year, parents of nearly 16,000 children in the U.S. will hear the words: “Your child has cancer.” One in five of those children won’t survive. September is Childhood Cancer Awareness Month, and as a leader in the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, St. Jude Children’s Research Hospital® is rallying communities to join its lifesaving mission: Finding cures. Saving children.®

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7912051-september-childhood-cancer-awareness-month

Despite significant progress made by St. Jude Children’s Research Hospital, which has helped push the overall childhood cancer survival rate from 20 to more than 80 percent since the hospital opened in 1962, cancer remains the leading cause of death by disease for children under the age of 14. Each year about 175,000 children are diagnosed with cancer worldwide, and 60 percent of these kids don’t have access to modern treatment. For those who win their battles against childhood cancer, victory often comes at a cost as survivors face a much higher risk of experiencing unique long-term health effects later in life.

Childhood Cancer Awareness Month provides St. Jude an opportunity to educate communities and supporters about what they can do to help these kids fighting for their lives. Throughout the month of September supporters are encouraged to help St. Jude in its efforts to end childhood cancer through a number of ways, including:

  • Rally friends, family and community members to register for the St. Jude Walk/Run to End Childhood Cancer on Sept. 17, 24 and 25. Registration is $10 for adults and children ages 6 and older. Visit stjude.org/walkrun to find an event near you;
  • Donate or learn more about how you can help at stjude.org/together; and
  • Join @StJude on social media and use the Hashtag #StJude to show your support.

“Childhood Cancer Awareness Month urgently reminds us of the work we must do together to realize our founder, Danny Thomas’ dream that no child die in the dawn of life. This September, we are inviting people in communities across the country to join St. Jude in raising funds and critical awareness for the ongoing need to save the lives of children with cancer everywhere,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “The collective efforts of our supporters and the St. Jude Walk/Run to End Childhood Cancer events in communities across the U.S. are vital to helping St. Jude find cures and save some of the sickest children in the world.”

This year, more than 50 national partners are supporting St. Jude through various Childhood Cancer Awareness Month campaigns throughout the month of September. Partners include Chili’s Grill & Bar’s Create-A-Pepper campaign; CBS Sports’ PSA and awareness initiative; Domino’s Smart Slice program; and The Limited’s in-store and online customer donation opportunities. National series sponsors of the St. Jude Walk/Run to End Childhood Cancer events are Target, Thrivent Mutual Funds and American Airlines. Gold level partners are Brooks Brothers, Chili’s Grill and Bar, Cox Automotive, Delta Sigma Theta Sorority, Inc., Destination XL Group, Domino’s Pizza, The Limited, Tau Kappa Epsilon Fraternity, Tri Delta Sorority, Westfield, and New York & Company.

The generosity of our partners and individual contributors allow St. Jude doctors and scientists to embark upon ambitious, industry-leading efforts like the Pediatric Cancer Genome Project, the St. Jude Red Frog Events Proton Therapy Center, which is the first proton therapy center in the world dedicated solely to children, and the St. Jude LIFE & After Completion of Therapy Clinic Presented by Kmart, whose mission is to help patients stay healthy as they continue their journeys as survivors after active treatment ends.

Contributions help St. Jude patients like Jordyn.

In late 2014, Jordyn started to complain about aches and pains. Since she was a competitive gymnast, her doctor thought it was related to a sports injury. But then Jordyn developed a persistent fever and was often in tears because she felt so bad. When tests revealed she suffered from acute lymphoblastic leukemia, her family turned to St. Jude Children’s Research Hospital, where her treatment will include two-and-a-half years of chemotherapy. Jordyn is in fifth grade and is an A student who loves to read. She also loves to tell jokes and riddles.

Visit Stjude.org/together for more information on how to help St. Jude end childhood cancer.

About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world’s best survival rates for some of the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.