International Latin Star Yandel Signs Exclusive Touring Deal With Live Nation, Announces 15 City U.S. Dangerous Tour: Fan Pre-Sales With Citi, TIDAL And Live Nation Launch Tuesday, August 30

August 29, 2016

YANDEL ANNOUNCES U.S. DANGEROUS TOUR DATES

NEW YORK, Aug. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, international multi-platinum Latin star, Yandel officially announces the long-awaited U.S. dates for his Dangerous Tour. This is the first tour for Yandel as part of his newly signed exclusive touring deal with the world’s leading live entertainment company, Live Nation. The 15-city tour kicks off on October 9 in Chicago and will take Yandel across the country, hitting cities such as New York, Los Angeles, Houston, Dallas and Boston. The full list of Dangerous Tour dates is listed below.

Photo – http://photos.prnewswire.com/prnh/20160827/401920

TIDAL and Live Nation will launch pre-sales for members and Yandel fans beginning Tuesday, August 30 at 10:00 a.m. local time at www.tidal.com/yandel and www.livenation.com. General on-sale for Yandel’s U.S. Dangerous Tour begins Wednesday, August 31 at 10:00 a.m. local time at www.livenation.com and www.yandel.com/tour.

Citi card members will have access to presale tickets for beginning Tuesday, August 30 at 10:00 a.m. local time through Citi’s Private Pass Program. For complete presale details visit www.citiprivatepass.com.

Grammy® Award-nominated Alexis y Fido, chart-topping duo Plan B and singer songwriter De La Ghetto will join Yandel on select dates. DJ Lobo and Gadiel will rock the house on every tour date.

The Dangerous Tour supports Yandel’s multi-platinum album, Dangerous, the mega-smash, “Encantadora” and the singer/songwriter and producer’s most recent single “Nunca Me Olvides,” that is quickly topping the radio charts in Puerto Rico, United States and Latin America. The video for “Nunca Me Olvides” trended #1 its first day of release on Facebook and has received over 25MM views to date.

The urban music super star recently announced his return to the Puerto Rico stages with his concert at Coliseo José M. Agrelot Friday, October 7. Tickets for that concert can be obtained via www.Ticketpop.com.

On September 24, Yandel is scheduled to perform at the world famous Global Citizen Festival at Central Park in New York. Non-NY based fans will have the opportunity to enjoy Yandel’s Global Citizen’s performance at YouTube.com/GlobalCitizen, and iHeartRadio will digitally stream the audio of the Festival on iHeartRadio.com.

YANDEL – DANGEROUS TOUR DATES

Friday, October 7, 2016	San Juan, PR	Coliseo José M. Agrelot
Sunday, October 9, 2016	Chicago, IL	Aragon Ballroom
Wednesday, October 12, 2016	Los Angeles. CA	Hollywood Palladium
Thursday, October 13, 2016	San Jose, CA	City National Civic
Sunday, October 16, 2016	Las Vegas, NV	The AXIS at Planet Hollywood
Tuesday, October 18, 2016	Phoenix, AZ	Comerica Theatre
Wednesday, October 19, 2016	El Paso, TX	El Paso County Coliseum
Friday, October 21, 2016	Houston, TX	Revention Music Center
Sunday, October 23, 2016	Dallas, TX	South Side Ballroom
Wednesday, October 26, 2016	Indianapolis, IN	Egyptian Room at Old National Centre
Friday, October 28, 2016	Washington, DC	DAR Constitution Hall
Saturday, October 29, 2016	Boston, MA	Orpheum Theatre
Tuesday, November 1, 2016	New York, NY	Hammerstein Ballroom
Friday, November 4, 2016	Allentown, PA	PPL Center
Sunday, November 6, 2016	Orlando, FL	House Of Blues

Itinerary subject to change

To know more about Yandel:
https://www.facebook.com/YandelelOficial
https://twitter.com/yandeloficial
https://www.instagram.com/yandel/
https://www.youtube.com/user/YandelVEVO
https://www.snapchat.com/add/yandeloficial

Fiesta Mart Announces Wayside Store Grand Re-opening August 31

August 29, 2016

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HOUSTON, Aug. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — Houston-based Fiesta Mart, L.L.C., is excited to announce the Grand re-opening of their Wayside store on Wednesday, August 31. The media and public are invited to help celebrate the inaugural Fiesta full store remodel—the first of its kind in Texas. The grand re-opening is part of a long-term reinvigoration of the Fiesta brand and their commitment to provide uncompromised freshness, great value and unsurpassed variety every day. This event will kick off several store redesigns throughout the state for the rapidly expanding international and specialty food brand who acquired 11 Minyard Food Stores this summer.

The day will begin with a blessing of the store and donations by Fiesta to the Ripley House Neighborhood Center and Community Family Centers. Appearances from local leaders will include Interim Chief of Police Martha Montalvo, Mexican Consulate, Oscar Rodriguez Cabrera, District I Councilman Robert Gallegos and community activists Felix and Nelly Fraga. Guests can expect free samples, prizes, demonstrations, face painting, mariachis and more!

Come celebrate:

800 S. Wayside Dr., Houston, TX
Wednesday, August 31
10 a.m. – 11 a.m. Ribbon cutting ceremony

Weekend Celebrations starting September 3^rd:

Bring the whole family to the outdoor party complete with, live music, tents, food trucks and samples featuring Goya Foods, Peñafiel, Dr Pepper, Holmes Sausage and more. Meet lovable mascots including Fiesta’s famous Pepe, and enjoy special grand opening celebration deals throughout the store.

Fiesta will host giveaways for the first three weekends of the new store.

Saturday, September 3 at 12 p.m. – First 500 children will receive a free backpack!
Saturday, September 10 at 12 p.m. – First 500 children will receive a free lunch bag!
Saturday, September 17 at 10 a.m. – First 500 customers will receive a free Fiesta tote bag!

About Fiesta
Fiesta Mart, L.L.C., an international and specialty food retailer based in Texas since 1972, focuses on providing international and specialty foods offerings at value prices serving the communities in which they operate. In 2016, Fiesta embarked on a path of reinvigoration to improve customer experience within their 70 stores in the Houston, Austin and Dallas-Fort Worth markets. Fiesta is known for their emphasis on international and specialty foods, offering products from around the globe and serving customers from over 100 countries of origin. With a vast variety of dry grocery and perishable products, Fiesta provides fresh, quality meat, seafood, and produce plus groceries, dairy products, beer and fine wines. Fiesta proudly supports local charities, educational programs and special events, working with community leaders and citizens on a variety of programs and projects. For more information, visit www.fiestamart.com.

Media Contact: Fiesta Community Relations, [email protected], 972-899-4717

Logo – http://photos.prnewswire.com/prnh/20160707/387172LOGO

Rahal, Honda Stand Tall in Texas

August 29, 2016

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Graham Rahal edged fellow Honda driver James Hinchcliffe in a photo finish to win Saturday night's Firestone 600 at Texas Motor Speedway.

FORT WORTH, Texas, Aug. 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — After a series of late-race cautions bunched the Verizon IndyCar Series field for the closing laps Saturday night at Texas Motor Speedway, Graham Rahal passed fellow Honda driver James Hinchcliffe on the final lap to win the Firestone 600 by just eight-thousandths of a second, the closest finish in the history of the 1.5-mile oval.

Saturday night’s event marked the resumption of the race that started on June 12, but was halted by rain after 71 of the scheduled 248 laps had been completed. At the time of the red flag, Honda drivers ran 1-2-3, with Hinchcliffe leading, followed by Ryan Hunter-Reay in second and Mikhail Aleshin, third.

At the restart, Hinchcliffe dominated, steadily building a advantage of as much as 10 seconds over the field, led a total of 188 laps in the combined event, and additionally was able to extend his tire life to pit as much as 10 laps more between pit stops than his competitors.

A pair of late-race crashes that eliminated several cars, but resulted in no serious injuries, then set up a final, eight-lap dash to the checkers. Hinchcliffe’s Schmidt Peterson Motorsports team elected not to pit and give up the lead, leaving him with the task of holding off a half-dozen other drivers who had all pitted during either the Lap 224-229 or Lap 232-239 cautions.

Still, Hinchcliffe was able to fend off all challengers, until Rahal successfully made a dive to the inside in the final turn, and edged ahead to claim victory in a near photo finish and a 1-2 result for Honda.

Video recaps from this weekend’s Honda racing activities at Texas Motor Speedway are being posted on the “Honda Racing/HPD” YouTube channel. Produced by the Carolinas Production Group, the video packages can be found in the 2015 HPD Trackside Video Playlist at: https://www.youtube.com/HondaRacingHPDTV.

With the completion of tonight’s Firestone 600, the Verizon IndyCar Series returns to natural terrain road courses for the final two races of the season, starting with the IndyCar Grand Prix at the Glen, September 4 at Watkins Glen International Raceway in New York.

Graham Rahal (#28 Andretti Autosport Honda) started 13^th, finished 1^st, 1^st win of 2016, 4^th career Indy car victory: “I had to set that [last lap pass] up. James [Hinchcliffe] did a great job tonight. In all honesty, he deserved to win this thing; he led from start to finish. You’ve just got to lead that last lap. I knew I couldn’t get him on the high side. We had a hole underneath ‘Hinch’ and we had to take it. I had to set him up and get him thinking I was going high and then cut across. I’m so proud of this Penn Grade team and thankful to everybody that supports us like Steak ‘n Shake, United Rentals, Hyatt and more. It means the world to me. In all honesty I was thinking about [Bryan] Clauson, but more importantly I was thinking about Justin [Wison]. He and I had a great battle here a few years ago [in 2014], and he got me at the end. I kept thinking about him the last few laps. I definitely miss that guy. He was a great human being and a hell of a race car driver.”

James Hinchcliffe (#5 Schmidt Peterson Motorsports Honda) started 10^th, finished 2^nd, led 188 laps: “It was a tough finish, for sure. It was a great race. The Arrow Electronics Honda was just a rocket ship. We built the thing to be good over a tire stint, which is always the name of the game here in Texas, [minimizing] tire degradation is key. We haven’t had a late-finish, three-wide battle here in Texas since 2011. It was tough. We kept a lot of guys at bay. Like I said, we really built the car for long runs and on those restarts we kept them at bay a couple times but ultimately, Graham [Rahal] and TK [Tony Kanaan] stopped for tires and I think that was kind of the difference maker. It’s a tough call but huge credit to the Arrow Electronics boys because the car really was a rocket and congrats to Graham. It’s a lot of fun racing up there with those guys and I think we put on a much better show for the fans than we would’ve if we were leading by half a straight. We’d have liked [a big lead] better, but we’re here to put on a good show.”

Art St. Cyr (President, Honda Performance Development) on tonight’s race in Texas: “Tonight’s race had a little bit of everything. A dominating performance from James Hinchcliffe for the majority of the race, followed by a multicar battle over the final 20 laps that had the fans on their feet and all of us in pit lane holding our breath! The skill shown by Graham [Rahal] as he was ‘pin-balling’ between cars at more than 200 mph was equally exciting and terrifying. He drove brilliantly to snatch the win from ‘Hinch’ on the final lap. Either driver would have been a deserving victor, and we congratulate both the Schmidt Peterson and Rahal Letterman Lanigan teams for their efforts tonight to bring Honda a 1-2 finish here in Texas. Races like this help make all the incredibly hard work performed by HPD over the past year worthwhile.”

Photo – http://photos.prnewswire.com/prnh/20160828/401938
Logo – http://photos.prnewswire.com/prnh/20140312/LA82397LOGO-a

New York City’s First Boot Camp for Young Film Critics Makes it to Prime Time

August 29, 2016

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BROOKLYN, New York, Aug. 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — For the second consecutive year, the HITN-TV / KIDS FIRST! Film Critics Boot Camp has graduated another class of future movie critics. And in the coming months, many of these new graduates will start critiquing major motion pictures – but they’ll have to finish their homework first since these up-and-coming film reviewers are all school-aged!

In early August, a group of young participants were invited to the studios of HITN-TV – which are located in the Brooklyn Navy Yard – to develop critical thinking skills, learn the art of writing and videotaping their film reviews and practice on-camera interview skills. Once the young participants complete the weeklong camp, they have the opportunity to join the KIDS FIRST! Film Critics team. This group of national youth reporters attend press screenings, interview talent on the red carpet, and review new film releases rated PG-13 and younger. These young film critics – ages 8 to 18 – and their reviews are seen, read or listened to by more than 7 million people every month.

The weeklong camp is designed and administered by Ranny Levy, founder of KIDS FIRST! and developer of the KIDS FIRST! Film Critics program. Many of this years’ campers were awarded a scholarship by HITN-TV to cover the full cost participating in the camp. At the completion of the Boot Camp, participants have developed their critical writing skills, learned advanced communications skills and explored media as a career option. The Film Critics Boot Camp is a first of its kind in New York City and is the result of partnership between HITN-TV and KIDS FIRST!.

After a successful inaugural year, the HITN-TV / KIDS FIRST! Film Critics Boot Camp added a second weeklong camp designed for youth who have already participated as a KIDS FIRST! Film Critic or have extensive media experience. As part of the camp activities, the students meet with special guests from the entertainment industry including actors, film critics and producers. This year Sandy Kenyon, the venerable Entertainment Reporter and movie critic for ABC Eyewitness News in New York City visited the camp. Mr. Kenyon spoke to the group about entertainment reporting and offered tips such as the importance of not becoming friends with famous celebrities since that makes its harder to later critique their role in a film. Mr. Kenyon also graciously invited the group to tour ABC Studios in Manhattan and appear on-air as guest film critics the same day he reviewed the amazing reboot of Disney’s cherished family film, Pete’s Dragon.

KIDS FIRST! Film Critics Boot Camp is a project of the Coalition for Quality Children’s Media, a national, nonprofit (501-c-3) organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children’s media. For more information, visit www.kidsfirst.org.

HITN-TV provides educational programming in Spanish in the United States, reaching more than 40 million households in key Hispanic markets across the country. HITN-TV is distributed in the US and Puerto Rico on DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter, Cablevision and Mediacom, and in other markets on Time Warner Cable. For more information, visit www.hitn.org.

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DWC Provides Status Report on Drug Formulary, Updates to Medical Treatment Guidelines

August 26, 2016

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OAKLAND, California, Aug. 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Department of Industrial Relations’ Division of Workers’ Compensation (DIR/DWC) is on target to implement a workers’ compensation drug formulary by July of next year as required by Assembly Bill 1124. DWC is also updating its medical guidelines to align with the formulary and provide the best evidence-based care for injured workers while reducing delays in their treatment and administrative burden.

“The drug formulary will help guide medical providers in the best treatment for specific conditions,” said DIR Director Christine Baker. “And using preferred drugs will also help control costs.”

The drug formulary is expected to reduce the need for utilization review (UR) and independent medical review (IMR), processes which consider necessity of proposed treatment. The foundation for the drug formulary is the evidence-based content of Reed Group’s American College of Occupational and Environmental Medicine (ACOEM) formulary. DWC has drafted rules and criteria for the application of the formulary and use of the preferred drug list. DWC has posted draft formulary regulation text on the DWC Forums for public review and will accept comments until 5 p.m. on Friday, September 16.

The Division contracted with RAND to conduct a review and analysis of existing drug formularies, and to make recommendations for California.

The formulary is most effective when used in conjunction with evidence-based treatment recommendations for the patient’s condition and phase of care. As a result, DWC is also updating the guidelines in its medical treatment utilization schedule to integrate the guidelines and drug formulary portions of the MTUS. These updated guidelines on numerous clinical topics, have been posted on the DWC forum for review and comment.

“Many treatment guidelines have been updated and we want to reflect the most recent evidence in the MTUS,” said DWC Executive Medical Director Dr. Raymond Meister. “The updates will facilitate the best evidence-based care, while the formulary will provide a clear list of preferred medications.

The following chapters have been posted on the forum:

Ankle and Foot
Cervical and Thoracic Spine
Elbow Disorders
Eye
Hand, Wrist, and Forearm
Hip and Groin
Knee Disorders
Low Back Disorders
Shoulder Disorders

The ACOEM Guidelines are published by Reed Group and are available electronically through MDGuidelines. Grounded in transparent, evidence-based methodology, the ACOEM chapters provide guidance in effective treatment of occupational injuries and illnesses and are intended to help improve or restore the health of those workers who incur occupationally related illnesses or injuries.

The introduction of a preferred drug formulary using evidence-based medical guidelines is expected to reduce usage of opioids. According to analysis conducted in May by the California Workers’ Compensation Institute, opioid prescriptions accounted for 27.2% of prescriptions and 24.4% of spending in 2014, the latest data available.

Assembly Bill 1124 (Statutes 2015, Chapter 525) requires DWC adopt the formulary in consultation with the Commission on Health and Safety and Workers’ Compensation, and that DWC’s administrative director meet and consult with stakeholders. DWC held a public meeting in Oakland on February 17. The legislation further requires posting of a minimum of two interim reports describing the status of the formulary’s creation. The drug formulary must be adopted by July 1, 2017, and must be consistent with California’s Medical Treatment Utilization Schedule (MTUS), for medications prescribed in the workers’ compensation system.

The Division of Workers’ Compensation (DWC) monitors the administration of workers’ compensation claims, and provides administrative and judicial services to assist in resolving disputes that arise in connection with claims for workers’ compensation benefits.

DWC’s Information and Assistance Unit, often the first DWC contact for injured workers, also provides assistance in English and Spanish to employers, labor unions, insurance carriers, physicians, attorneys and other interested parties regarding rights, benefits and obligations under California’s workers’ compensation laws.

Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases, DWC newsline updates, or other departmental notifications.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

(Español) La FDA recomienda someter a pruebas de detección del virus del Zika a toda la sangre y los componentes sanguíneos donados en los Estados Unidos

August 26, 2016

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U.S. Food and Drug Administration (FDA) logo

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(Español) La grandiosa idea de una madre para terminar con las infestaciones de piojos

August 26, 2016

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#Portada16 Reveals Stellar Agenda with the Theme “Multicultural is the New Mainstream”

August 25, 2016

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NEW YORK, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — A who is who of marketing, media and technology will convene at #Portada16 on Sept. 14-15 in New York City’s Yotel to discuss why and how multicultural audiences are driving the growth of the U.S. economy.

“The engagement of multicultural consumers is crucial for Corporate America’s future. The agenda of #Portada16, which we are co-producing with MediaPost, is designed so that attendees get insights and valuable contacts in multicultural sports marketing, social media, shopper marketing and much more,” says Marcos Baer, publisher of Portada.

Check out the AGENDAS!
Sept. 14: Hispanic Sports Marketing Forum: https://www.portada-online.com/events/hispanic-forum/#Agenda
Sept. 15: 10th Annual Hispanic Advertising and Media Conference: https://www.portada-online.com/events/hispanic-conference/#Agenda

A highlight of #Portada16 will be the session “view from the corner office”, where the below thought leaders will discuss why “Multicultural is the New Mainstream”:

Dabo Che, Executive Creative Director, Spike, DDB
Jose R. Costa, Driven Brands, Group President
Sandra Howard, AVP-Advertising, AT&T
Lisa Torres, President Multicultural, Publicis Media

REGISTER: Get your Ticket at the online Promotion:
https://www.portada-online.com/events/hispanic-conference/#Register

Other Brand and Agency Thought Leaders Participating at #Portada16

Javier Delgado Granados, Group Director Multicultural, Coca Cola
Shimah Akrami, Senior Media Services Manager Multicultural Marketing, Comcast
Mariel Llenza, Director Diversity Advertising, AT&T Entertainment Group
Nelson Peña, Vice President Global Foods, Nestlé
Stephanie Shannon, Culture and Segment Strategist, Verizon
Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin’ Brands
Leyda Reyes-Rodriguez, Partner and Multicultural Director, Maxus
Ed Carias, Senior Brand Manager, El Jimador Tequila
Maria Cristina Rios, Director Multicultural Strategy, Macy’s
Leonor Palao, Brand Marketing & Advertising, Oppenheimer Funds
Maria Teresa Garcia Rosell, Senior Marketing Director, Anheuser-Busch
Stephanie Borges, VP North America Strategic Marketing and Partnerships, Six Flags
Annalia Benedetti, Director Shopper Marketing and Multicultural, Kellogg Companies
Tracy Galindo, Marketing Specialist, Jewel Osco
Gonzalo del Fa, President, GroupM Multicultural
Gloria Constanza, Partner, Chief Contact Strategist, D’Exposito & Partners
Nakesha Holley, VP, Integrated Communication, Uniworld
Ronald Mendez, Managing Partner, Multicultural Lead, Mediacom
Zachary Rosenberg, President, Milner Butcher Media Group
Eduardo Perez, Partner, PM3
Neha Misra, Vice President, Strategy and Analytics, Mbuy
Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
Darren Marshall, Executive VP, Consulting & Research, rEvolution
César Taveras, Online Marketing Manager – U.S. Hispanic Market, Rosetta Stone

TOPICS they will explore

Live – Sports: Where Tech Meets Marketing (Sports Forum, Sept. 14)
Soccer Marketing and Content engaging Multicultural Audiences (Sports Forum, Sept. 14)
E-Sports and Multicultural Audiences (Sports Forum, Sept. 14)
Multicultural Shopper Marketing: The state of the art (10^th Annual Hispanic Advertising and Media Conference, Sept. 15)
Multicultural Lead Generation and Conversion (Sept. 15)
Do Multicultural Media Buying Agencies have a reason to exist? (Sept. 15)
Cross-Device: Using Data Marketing to Close the Gap in the Mobile World (Sept. 15)
Media and Tech Innovators Speak Out (Sept. 15)
Speed networking Function (Sept. 15)

Check out Video Highlights of the 2015 Edition #Portada15
9^th Annual Hispanic Advertising and Media Conference
https://www.youtube.com/watch?v=g8HShTZNWj4

Hispanic Sports Marketing Forum
https://www.youtube.com/watch?v=7gsJhrAKieg

Already Confirmed Sponsors of #Portada16:

Roof-Top Party Sponsor
Batanga Media (www.batangamedia.com)

Platinum Sponsor
MaxPoint (www.maxpoint.com)

Gold Sponsor
Taboola (www.taboola.com)
Hola (http://us.hola.com)

Bronze Sponsor
H Code Media (http://hcodemedia.com)
Hemisphere Media Group, Inc. (http://www.hemispheretv.com)
Audio.ad (www.audio.ad)
Zoomin.TV (www.zoomin.tv)

Attendee Badge Sponsor
Adsmovil (www.adsmovil.com)

Hispanic Sports Marketing Forum
Penalty Sponsor
PM3 (www.pm3.agency)

Official Wire Sponsor
PR Newswire (www.prnewswire.com)

For information about how to align your brand with #Portada16, please contact Kelley Eberhardt, Director of Sales and Marketing at [email protected].

Contact information:
Kelley Eberhardt
Director of Sales and Marketing at Portada
Email: [email protected]

(Español) FPL está siguiendo con cautela a Invest 99L y se está preparando para experimentar condiciones climáticas severas a través de partes de su territorio

August 25, 2016

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Maria Cardona, Principal At Dewey Square Group To Receive Coveted Hispanic Public Relations Association’s Pioneer Of The Year Award

August 25, 2016

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Maria Cardona, Principal At Dewey Square Group To Receive Coveted Hispanic Public Relations Association's Pioneer Of The Year Award

NEW YORK, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to receive the organization’s coveted Pioneer of the Year Award. Cardona will be recognized amongst colleagues during the 2016 HPRA National BRAVO! Awards ceremony on October 12, 2016 at The Lotte New York Palace Hotel.

Photo – http://photos.prnewswire.com/prnh/20160825/401484
Logo – http://photos.prnewswire.com/prnh/20160614/379227LOGO

Cardona has been leading and shaping the opinion of many of our nation’s leaders over the past two decades. Regarded as one of the nation’s most influential Latinos, Cardona’s roles have included serving as press secretary to two Secretaries of Commerce (William Daley and Mickey Kantor), lead communications strategist for NAFTA, senior advisor to the Hillary Clinton for President Campaign, Director of Communications for the United States Department of Justice‘s Immigration and Naturalization Service (INS) and Communications Director of the Democratic National Committee. Additionally, she currently serves as democratic strategist and commentator on American politics on CNN and CNN en Español.

“As a public affairs and communications professional, and as a Latina, Maria has paved the way for many of us to strive and create an impact starting in our Nation’s capital,” said Antonio Hernandez, ServiceMaster (NYSE: SERV) communications director and president of HPRA. “Her trajectory is exemplary of a Latina who positively contributes and defends the values of our community. These are times when our voices must be heard and we are proud to have Maria at the forefront of the Latino voice. We are honored to present this recognition to Ms. Cardona.”

The HPRA National Bravo Awards recognize the communication industry’s finest campaigns across several categories including technology, sports, digital, non-profit and integrated marketing communications among others. The event will be co-hosted by Cristy Marrero, editor at HOLA! USA and Bryan Llenas, national correspondent at Fox News.

The HPRA National Bravo Awards are made possible by the generous contributions of Platinum Patrons: The Coca-Cola Company and Wells Fargo, Gold Patron: Moët Hennessy, Bronze Patrons: Havas FORMULATIN, Ogilvy Public Relations and PR Newswire. The event is co-chaired by Andy Checo, senior director at Havas FORMULATIN and Veronica Potes, marketing manager at E!, Eonline and Esquire Network.

To purchase event tickets for the 2016 HPRA National Bravo Awards, please visit http://www.hpra-usa.org/2016-bravo-awards/ regarding the Hispanic Public Relations association, please visit http://www.hpra-usa.org.