Presidente Beer and World-Renowned Urban Duo Gente de Zona Announce Partnership

May 16, 2016

NEW YORK, May 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — Presidente, the no. 1 beer of the Caribbean, today announced an official partnership with Gente de Zona, the most popular Cuban music duo in the world. The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern United States.

Photo – http://photos.prnewswire.com/prnh/20160516/367989
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“We are bringing the fun Caribbean lifestyle experience to consumers and there’s not a better Latino music duo that exemplifies the spirit and attitude of that region than Gente de Zona,” said Mariana Lever, senior brand manager, regional brands for Anheuser-Busch. “Their high-energy and fusion of Caribbean rhythms are the perfect mix that Presidente embodies.”

As part of Presidente’s Caribe Mode On Hispanic summer marketing campaign, Gente de Zona will take part in branded photo shoots, be featured on OOH, radio, POCM, digital and the band will incorporate Presidente throughout its regional music tour in Miami and New York.

With origins in Cuba, Gente de Zona was founded in 2000 by group leader Alexander Delgado – Randy Malcom followed a few years later – making the duo one of the hottest and most sought after music collaborators today. Its recent album release, Visualízate, is one of the most in-demand albums of the year and the new single La Gozadera has garnered over 200 million online views.

“Our association with Presidente feels like we never left the Caribbean, it’s refreshing to bring a taste of home to the U.S.,” said Alexander Delgado, lead group member for Gente de Zona. “We look forward to bringing our music fans and Presidente together – it will be an exciting summer!”

Founded in 1935, Presidente is brewed by Cervecería Nacional Dominicana in the Dominican Republic. Presidente contains 5 percent alcohol by volume (ABV) and is available in 6-packs of 12-ounce bottles, 12-packs of 12-ounce bottles and 24-packs of 12-ounce bottles. Presidente is available in Connecticut, Delaware, Florida, Georgia, Louisiana, Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee and Washington DC.

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

For more information, contact:
David McKenzie, Anheuser-Busch
[email protected]

Michael Delgado, Zeno Group
[email protected]
214-865-7216

Study: To Close the Achievement Gap, Close the Resource Gap.

May 16, 2016

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PRINCETON, N.J., May 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — A key strategy to improving educational outcomes and closing achievement gaps for children from low-income families is improving state finance systems to ensure equitable funding and increased access to resources, according to a new study from Educational Testing Service (ETS).

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The report, “Mind the Gap: 20 Years of Progress and Retrenchment in School Funding, Staffing Resources & Achievement Gaps,” was commissioned by ETS and written by Bruce D. Baker, Rutgers University and Danielle Farrie and David G. Sciarra of the Education Law Center of New Jersey.

Using over twenty years of National Assessment of Educational Progress (NAEP) data on revenue and expenditures for schools, the authors explore the relationship between substantive and sustained school finance reforms and improved student outcomes. They focus on income inequality — specifically child poverty — for evaluating gaps in those educational resources and outcomes.

In the report, the authors study several factors including what they defined as human resources; pupil to teacher ratios, average class sizes and teacher wages as they relate to quality.

“What we are able to show is that across the nation, over the past decade and a half in particular, states with lower pupil to teacher ratios and fairer distribution of staffing tend to have both higher outcomes among low-income children and small achievement gaps between children from low-income and non-low income families,” Baker says. “We also have evidence that states in which teacher wages are more competitive have smaller achievement gaps and higher scores for children from lower income families.”

“Unfortunately, what we have seen over the past five years of available data is that state revenues sharply declined, current spending flattened out or declined, pupil to teacher ratios increased in most states, and current spending fairness worsened in most states,” adds Farrie. “This likely is the result of austerity cuts following the Great Recession and the loss of federal stimulus funds which were used to prop up state education budgets.”

Some of the report’s findings show that:

Nationally, staffing per pupil generally increased since the early 1990s, but has declined in recent years. Over the entire 20-year-period, nearly all states increased the number of staff per 100 pupils, but most of those gains occurred prior to 2002. Changes over the past 10 years have been more modest, and over the past 5 years have been nonexistent.
From 2000 to 2012, teacher wages in every state became less competitive. Over that period the state average reduction in wage competitiveness was 12%.
Increased targeted staffing to higher poverty schools within states is associated both with higher measured outcomes of low-income children and with smaller achievement gaps between children from low-income and non-low income families.

“As a rule of thumb, for a state finance system to provide equal educational opportunity, that system must ensure sufficiently higher resources in higher need settings than in lower need settings,” says Sciarra. “We characterize such a system as progressive. By contrast, many state school finance systems barely achieve `flat’ funding between high and low need settings and still others remain regressive.”

“All students can succeed with the right resources and opportunities in place,” says Michael Nettles, Senior Vice-President and Edmund W. Gordon Chair for Policy Evaluation and Research at ETS. “This report sheds light on how resources are allocated in the United States and identifies that better-resourced areas have better educational outcomes.”

To learn more and or to download the full report, visit:
http://onlinelibrary.wiley.com/doi/10.1002/ets2.12098/full

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 60 million tests annually — including the TOEFL^® and TOEIC ^® tests, the GRE ^® tests and The Praxis Series ^® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

NYC Television & Video Week Returns October 17-20, 2016

May 16, 2016

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NEW YORK, May 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — NYC Television & Video Week will take place at the TimesCenter, Waldorf Astoria and Grand Hyatt on October 17-20, 2016. The fourth annual event adds “Video” to its name to reflect the addition of a television industry-related video component that will include sessions on virtual reality and other of-the-moment topics. Featuring the 26^th annual Broadcasting & Cable Hall of Fame and the new VR 20/20 virtual reality summit, as well as best-of-industry conferences such as Advanced Advertising, Next TV Summit, and the Hispanic Television Summit, NYC Television & Video Week offers education, information, and unparalleled networking for leaders in broadcast, cable, OTT, advertising, and technology companies serving the industry. NYC Television & Video Week is presented by Broadcasting & Cable, Multichannel News, and Next TV.

“This show continues to evolve to become a can’t-miss destination for over 2,400 leaders throughout all facets of the television industry,” states Louis Hillelson, VP/Group Publisher, NewBay Media. “The addition of the Virtual Reality 20/20 conference to our stable of proven solutions-oriented summits will help lead the discussion on ways that this high-profile new technology can have a meaningful impact in the television business.”

Here is the preliminary lineup for the 2016 NYC Television & Video Week:

Virtual Reality 20/20
October 17 • The TimesCenter
Virtual reality is almost ready for primetime with a suite of consumer products ready to hit the shelves. This conference will investigate the meaning of this potential game-changing technology for the television industry and will examine its impact on programming, distribution and marketing.

26^th Annual Broadcasting & Cable Hall of Fame
October 18 • Waldorf Astoria
The Broadcasting & Cable Hall of Fame is the leading industry event honoring the pioneers, innovators and stars of the electronic arts. This black-tie affair brings out the best in the industry for a night of celebration and honoring the new inductees.

Advanced Advertising
October 19 • Grand Hyatt
Advanced Advertising returns to NYC Television & Video Week with an in-depth look at the latest digital advertising technologies and how to use them to succeed. Covered topics include programmatic TV, metrics, and addressability.

Next TV Summit
October 19 • Grand Hyatt
The popular Next TV Summit returns to NYC Television & Video week with a focus on online video, production, content, technology, and OTT. This will be the only East Coast Next TV Summit held this year.

NEW FOR 2016: The Next TV Innovator of the Year Award will be presented at the Next TV Summit. The award will honor one individual for their stand out launch, initiative or innovative new approach to the television and video landscape in the last year. The honoree will be invited to participate in a session at the conference, providing their unique insight.

Hispanic Television Summit
October 20 • Grand Hyatt
The 14^th Annual Hispanic Television Summit is the most successful, annual event of its kind, attracting nearly 500 professional registrants each year from the U.S., Latin America, and Spain. This year’s summit will focus on expanding the business environment of Hispanic TV & Video, which is attracting more viewers, advertisers, programs, channels, and investments than ever before. But, expansion brings new challenges. Learn how the pros are providing better entertainment while meeting new challenges with an eye on future viewers and profits!

Registration for all NYC Television & Video Week events is open with early bird rates and alumni discounts. Visit nyctvweek.com and sign up for email alerts and event updates.

For information on 2016 NYC Television & Video Week partnerships and sponsorship opportunities, contact Charlie Weiss at 212-378-0478 or [email protected].

For more information about 2016 NYC Television & Video Week, visit nyctvweek.com and follow them on Twitter at @NYCTVWK

Broadcasting & Cable, Multichannel News, and Next TV are published by NewBay Media.

About NEWBAY MEDIA
NewBay Media is positioned at the center of the world’s most dynamic industries — Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities and high-profile network-building and informative events. NewBay proudly serves some of the broadest B-to-B professional and music enthusiast communities in the world through over 35 print and digital publications, more than 35 integrated web and mobile applications, more than 60 e-newsletters, over 50 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.newbaymedia.com.

For more information, contact:

Beck Media & Marketing:
Tom McAlister
310.300.4800
[email protected]

Sarah Post
310.300.4800
[email protected]

NewBay Media:
Stacy Horowitz
917-281-4717
[email protected]

(Español) Transitions Optical se une a Irma Martinez para ofrecerles consejitos a los hispanos durante las vacaciones de verano

May 16, 2016

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Atresmedia consolidates its pay TV business under Atresmedia Internacional

May 16, 2016

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MADRID, May 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — The group Atresmedia has created ATRESMEDIA INTERNACIONAL to combine its three international channels – Antena 3, Atreseries and ¡HOLA! – into just one business area. TV: This division will remain under Javier Nuche, Managing Director of Atresmedia Internacional, who is responsible for the three channels at the global level; he chose INTX, in Boston to announce the reorganization.

With this decision, the Group strengthens its position in the industry as the most solid international operator in Spanish-language content. Under Atresmedia Internacional the three channels will have a coordinated strategy in their relationship with affiliates, both at the commercial level as well as the marketing level. This new structure will allow more opportunities for collaboration with affiliates.

After having successfully launched two new channels in the last two years, and tripling the number of subscribers to more than 35 million, “this is the time to consolidate our strategy as a Group, to take better advantage of growth opportunities and to compete in an increasingly complex market,” said Javier Nuche, Managing Director of Atresmedia Internacional, who also said that “this new structure will not affect how the channels are run; they will retain the personality and hallmark traits that have led to their success.”

Own logo and tagline

To transmit to the market this desire to integrate and to work as a Group, Atresmedia Internacional will now have its own logo and the tagline: “Entertainment in the language that unites us,” as well as a corporate website (www.atresmediainternacional.com), where relevant information on each of the Group’s international channels can be accessed.

About Atresmedia Internacional

Atresmedia Internacional is the head of the Atresmedia Group, which includes its three international channels: Antena 3, Atreseries and ¡HOLA! TV. Positioned as one of the global leaders in the production and distribution of content in Spanish, Atresmedia is the private European operator with the most channels and the highest number of subscribers outside of its own borders, with a presence in all Spanish-speaking countries, as well as in the USA, Canada, Europe and Africa, Atresmedia Internacional is committed to quality and variety through a complementary supply of content.

(Español) Univision destaca su mayor alcance e influencia con diversas audiencias como impulsora del crecimiento de anunciantes en su presentación Upfront de 2016

May 14, 2016

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Chevrolet Silverado High Desert Offers Refined Utility

May 13, 2016

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Available on 2017 Silverado LT, LTZ, and High Country trim levels, the High Desert package combines refined exterior styling, an all-new cargo system that is lockable and water resistant and available Magnetic Ride Control suspension on High Country

DETROIT, May 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Chevrolet today revealed the Silverado High Desert package, which will arrive in dealers this fall. Based on the concept vehicle revealed at the 2014 SEMA show, the High Desert package brings unique content and capability to Silverado’s lineup of special editions – which offers more choices for truck buyers than any other brand.

Photo – http://photos.prnewswire.com/prnh/20160513/367433

Available on LT, LTZ, and High Country trim levels, the High Desert package combines refined exterior styling, an all-new cargo system that is lockable and water resistant and available Magnetic Ride Control suspension on High Country.

“The High Desert package blends the capability and utility of Silverado with the refinement and luxury of Suburban,” said Sandor Piszar, director of Chevrolet truck marketing. “It’s ideal for those customers who want both the security of a lockable cargo area, as well as the flexibility of a pickup truck bed.”

An all-new flexible, lockable storage system in the cargo bed locks cargo away safely and protects it from the elements. The system installs over the roll-formed, high-strength steel bed to add dual side storage bins and a three-piece hard tonneau cover. Inside, a cargo divider can be raised to secure smaller items, or lowered to access the full length of the bed floor. As with all Silverado LT, LTZ, and High Country models, the tailgate locks with the keyfob, enabling users to secure their cargo with the push of a button. The High Desert package on the LT trim level features 20-inch wheels with all-season tires, while 22-inch wheels and all-terrain tires are available on LTZ and High Country trim levels.

The High Desert is also the first Silverado offered with Magnetic Ride Control suspension, which delivers more precise body motion control. Its sensors “read” the road every millisecond, triggering damping changes in as little as five milliseconds in electronically controlled shock absorbers that replace conventional mechanical-valve shocks. They’re filled with a magneto-rheological fluid containing minute iron particles and under the presence of a magnetic charge, the iron particles align to provide damping resistance. Changes in the magnetic charge alter the damping rate of the shocks, with changes occurring almost instantly.

Silverado’s EcoTec3 6.2L V-8, is available on LTZ and High Country models and is backed by the new Hydra-Matic 8L90 eight-speed automatic transmission. The engine is SAE-certified at 420 horsepower and 460 lb.-ft. of torque, making it the most powerful engine offered in a light-duty truck.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

Spanish Broadcasting System, Inc. (SBS) radio presents the world premiere of J Balvin’s latest single “Bobo”

May 13, 2016

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"El Vacilon de la Gatita" of EL ZOL 106.7FM presented the exclusive world premiere of J Balvin's new single "Bobo" this Friday

“El Vacilón de la Gatita” of EL ZOL 106.7FM presented the exclusive world premiere of J Balvin’s new single “Bobo” this Friday

MIAMI, Florida, May 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Enjoying his current success after numerous world tours, the artist of the moment J Balvin presented the exclusive world premiere of his new single “BOBO” on Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA) top rated radio stations across the country. SBS Radio supported J Balvin’s previous single “Ginza” as it became the hit of the season, topped the charts and remained a favorite of listeners for several months.

The world premiere of this successful new single was launched on several SBS Radio stations on Friday, May 13, along with an exclusive radio interview on “El Vacilón de la Gatita” with Betzy Vázquez “La Gatita” of El Zol 106.7FM. It was also announced that it will be available for download on iTunes and digital platforms.

“Bobo” follows J Balvin’s worldwide hit “Ginza”, which set the stage for world fame by breaking airplay and streaming records.

The new single was produced by SKY and features Mosty and Bull Nene; a combination that without a doubt will become the next hit of his career.

“BOBO is a song that’s as real as its name!! And with GOD’s favor, once again we dare to break out of our comfort zone without fear and risk a concept that will make history”, affirmed J Balvin.

Listeners are welcomed to join in on social media with the hashtags: #VIVALAMUSICA #ELVACILONDELAGATITA #YOSOYCARLOSDAVID.

“One of the most important artists for the millennial generation, J Balvin preferred our SBS radio stations as we have been an important part of his career since the very beginning. His current connection with Latino youth is so impressive that we are sure his new single will become a super hit, thanks to today’s bicultural millennials,” commented Jesús Salas EVP of Programming and Coordinator of Multi-Platforms at SBS.

The following SBS Radio stations participated in the premiere of “BOBO”:

SBS New York: Mega 97.9FM
SBS Los Angeles: Mega 96.3FM
SBS Miami: El Zol 106.7FM
SBS Puerto Rico: La Mega 106.9FM, La Nueva 94FM

SBS Radio has helped rocket to stardom several singles of well-known artists such as Carlos Vives, Farruko, Maluma, Prince Royce and Alex Sensation, amongst others.

SBS Media Contact:

Vladimir Gomez
Spanish Broadcasting System, Inc. (SBS)
[email protected]
(786) 510-8841

Photo – http://photos.prnewswire.com/prnh/20160513/367405

Photo – http://photos.prnewswire.com/prnh/20160513/367503

Statement Of Dr. Edward R.B. McCabe, Chief Medical Officer, March Of Dimes On First Case Of Zika-Related Microcephaly In Puerto Rico

May 13, 2016

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WASHINGTON, May 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — The March of Dimes released today the following statement from Chief Medical Officer Dr. Edward R.B. McCabe regarding first reported case of microcephaly caused by Zika virus exposure in an infant born in Puerto Rico:

“Our hearts go out to the family whose infant developed severe microcephaly because the mother was infected with Zika virus during pregnancy. To our knowledge this is the first child with microcephaly caused by Zika in Puerto Rico.

Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO

“Sadly, this is not likely to be the last case of Zika-caused microcephaly in the United States. As summer approaches, there is a very real threat that Zika virus could gain a foothold in the United States. If that happens, great numbers of pregnant women and women of childbearing age will be at risk for Zika infection.

“The March of Dimes and a coalition of dozens of prominent health-related organizations have called upon the U.S. Congress to provide emergency funding immediately to combat Zika virus. With every passing week of delay, it becomes less likely that funds – even if passed – can make a meaningful difference this summer. Puerto Rican authorities are doing the best they can with the limited resources available to them, but we are seeing the consequences of political indecision on the public’s health.

“The dreadful consequences of inaction will be borne by the most vulnerable: our nation’s infants and their families. Once again, the March of Dimes urges Congress to act immediately to provide the resources needed to prevent the Zika virus from becoming endemic in the United States.”

About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.

For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

Coachella Valley School District Reinvents Education

May 13, 2016

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THERMAL, California, May 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Students from the Desert Mirage High School Aviation Academy accepted the keys to a donated fully operable Gulfstream GII on behalf of the new Jacqueline Cochran Discovery of Flight and Education Center.

Video – http://youtu.be/OweYEv09vAU

In partnership with the airport, the Coachella Valley Unified School District launched the Aviation Academy in 2015 as part of the school district’s Wall-to-Wall Academies and Full STEAM Ahead initiative: career-based programs around disciplines in Science, Technology, Engineering/Education, Arts/Athletics, and Math.

According to aerospace giant Boeing, the aviation industry is experiencing a shortage of skilled employees. Peni Nelson, Thermal Airport manager for Landmark Aviation, sees collaborating with the Coachella Valley Unified School District as an opportunity to trigger interest in young people.

“The airport is literally in our students’ backyard. The jobs are out there. What an opportunity to introduce them to aviation right here at home through the aviation academy at the school district and now our new Jacqueline Cochran Discovery of Flight and Education Center,” she said.

Two female students from Coachella Valley High School, who aspire to become pilots, also got to take their inaugural flight lessons during the event.

“I’m very grateful that I get this opportunity…there’s [only] a handful of these academies in the United States, I’m grateful to have one in our community; [access to] this airport and new education center is going to open up doors and…motivate other young women and men to pursue their dream and do something in aviation,” said junior Maria Barragan.

Like Coachella Valley Unified, more and more school systems are investing in academy models, as students enrolled in such programs have nearly a 100% graduation rate.

“The board was very adamant about having career academies that students will be able to graduate from with certifications,” said Coachella Valley Unified Superintendent Dr. Darryl Adams. “It helps their education go to another level. So, we’re all very proud to see this come to fruition. If we help students find their passion in life, they never have to work a day in their life.”

CVUSD is one of the poorest districts in California. 100% of its students are on free/reduced lunch. For more information about how CVUSD is reinventing education Click Here.