Forty Percent Of Latina Women Feel They Know More About The Car-Buying Process Than Their Significant Other, According To Kelley Blue Book Survey
IRVINE, California, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — As influential decision makers in household spending, Latinas are rapidly becoming a key driver of the U.S. economy, staking their claim in major family financial decisions like vehicle purchases. With their spending power continuing to grow, Latinas also are catching up with or exceeding Hispanic males and non-Hispanic females in big ticket purchases, including homes and vehicles. In fact, nearly half (40 percent) of Latinas ages 20-39 feel they know more about the car-buying process than their significant other, according to a new survey commissioned by Kelley Blue Book www.kbb.com, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. In addition, when shopping for a vehicle, Latinas prioritize practical features like fuel efficiency and safety, but also don’t want to sacrifice style and comfort.
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“Latinas are an influential segment of the U.S. population and are projected to reach 30 percent of the total female population by 2060,” said Mark Williams, analyst for Kelley Blue Book. “With the Hispanic market’s purchasing power expected to reach $1.7 trillion by 20191, Latinas’ growing importance to the automotive industry can’t be ignored by automakers and dealerships.”
Highlights from the Kelley Blue Book Latinas on Wheels Survey:
- Vans? No, Thank You: Latinas may be looking for a vehicle that can move their family around, but that doesn’t mean they are willing to forego style. Only 6 percent say they want their next vehicle to be a van, while more than a third (34 percent) prefer SUVs, and nearly a third (32 percent) want a sedan. In addition, 14 percent of Latinas ages 20-29 would like their next vehicle purchase to be a luxury car.
- Spanish Language Isn’t a Must: Contrary to popular belief, a majority (63 percent) of Latinas surveyed do not feel it’s important for car salespeople to speak Spanish. Only 17 percent feel a Spanish-speaking dealer is very important.
- Latinas are Savvy Car Buyers: More than half of Latinas (56 percent) say their first step when purchasing a car would be to conduct research online, compared to just 15 percent who would consult friends or family. They also cite vehicle history reports (27 percent), consumer reviews (21 percent) and expert reviews and ratings (21 percent) as the most helpful online tools when researching a car to buy.
- Confidence May Be Lacking When Visiting the Dealership: While 40 percent feel they know more about the car-buying process than their significant other, 95 percent of respondents say they would ask someone to accompany them when visiting a car dealership.
- More Concerned About Budget Than Technology: Unlike many other Millennial consumers, Latinas in their 20s place significantly more importance on fuel efficiency (60 percent) and safety (57 percent) over technology features, suggesting that more practical features are more important to them than the latest tech innovations when buying a car.
- Comfort Matters: Latinas want to be comfortable while driving, and dual air conditioning control is a favorite feature for most respondents (51 percent), followed by heated/cooled seats (37 percent), keyless entry and start (36 percent), and a sunroof (21 percent).
- Car Safety Remains a Priority: Among the safety features Latinas look for, collision prevention and automatic brakes top the list at 44 percent, followed by blind spot monitoring (35 percent).
- Latinas are Ready to Buy: More than half of Latinas in their 20s and 30s (55 percent of Latinas in their 20s and 53 percent of those in their 30s) say they expect to purchase a car within the next year.
“It is important for the automotive industry to keep in mind that today’s Latina car buyer is a practical consumer who knows what she wants and is doing her homework before visiting the dealership,” said Williams. “While Spanish-language salespeople are not a priority for her, survey results suggest she could use more confidence when visiting the sales floor. Highlighting the cost savings of environmentally friendly vehicles, touting safety features in new models, and making the car dealership a place where Latinas feel comfortable, are all good ways to reach her.”
The 2016 Kelley Blue Book Latinas on Wheels Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. Hispanic women ages 20-39 between March 22-30, 2016.
To discuss this topic or any other automotive-related information with a Kelley Blue Book analyst on-camera via the company’s on-site studio, please contact a member of the Public Relations team to book an interview. For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.
1 According to the Selig Center for Economic Growth’s “The Multicultural Economy 2015” report.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive™ company.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
Ancla International, Colombian Craft Beer Pioneer, Files US$500 million Arbitration Claim against Equity Fund following AB InBev Deal.
MIAMI, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Colombian beer maker, Ancla International, S.A. has filed a petition for arbitration against Tribeca Asset Management in Miami-Dade County, Florida arguing that Tribeca’s investment in Bogota Beer Company and subsequent sale to AB InBev last year violates an agreement.
“As set forth in the petition of arbitration, the confidentiality and non-compete agreement, which is governed by Florida law, prohibits Tribeca from disclosing Ancla’s business plan and trade secrets to third parties,” Ancla said in a statement. “In addition, the agreement prohibits Tribeca or any third party from using the information to compete against Ancla in the multi-billion dollar Colombian beer market.”
Ancla is the pioneer of the craft beer business in Colombia’s beer industry. The company was founded several decades ago by Hernando Ramirez.
According to the Petition, Tribeca’s representative, Diego Palacio, Colombia’s former Minister of Social Welfare, approached Ancla about Tribeca investing in Ancla. Mr. Palacio, who is currently imprisoned after being convicted of corruption charges related with the highly controversial reelection of former Colombian president, Alvaro Uribe, pressed Ancla for details about its expansion plans.
Under the protection afforded by the agreement, which was edited by Tribeca’s own chief legal officer, Ancla provided Tribeca with its business plan and trade secrets concerning its expansion plans. In addition, Ancla spoke at length to Tribeca executives concerning its business plan.
Tribeca abruptly discontinued negotiations with Ancla under the ruse that a new Arab associate would not allow Tribeca to invest in the alcoholic beverage industry. Several months later, however, Tribeca acquired a significant stake in Bogota Beer Company–Ancla’s direct competitor. The petition alleges that after Tribeca misappropriated Ancla’s business plan, Tribeca used the plan as the foundation to expand the BBC brand for the purpose of making it an attractive acquisition target. Last year, AB Inbev acquired BBC for an undisclosed sum.
This is a textbook example of stealing the other team’s playbook and using it against them on the playing field; it’s industrial espionage at its worst” said Ancla’s attorney Santiago A. Cueto of the Cueto International Law Group in Miami, Florida ([email protected]). Ancla International S.A., v. Tribeca Asset Management, Case No: 2015-026465-CA-01, Miami-Dade County, FL Circuit Court.
Register Today for First-Ever TOEFL® MOOC, a Free 6-week Prep Course Designed for Test Takers Worldwide by the Developers of the TOEFL iBT® Test
PRINCETON, N.J., April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Starting today, you can register for the brand new TOEFL® Massive Open Online Course (MOOC) through edX, the nonprofit online learning destination founded by Harvard and Massachusetts Institute of Technology. The course is a unique opportunity for you to prepare for the TOEFL® test and develop English-language skills that universities, agencies and institutions look for in applicants.
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TOEFL Test Preparation: The Insider’s Guide, beginning on Monday, June 13, 2016, is a six-week course designed by the experts who created the TOEFL test. Each week will focus on different aspects of the test. There will be a general introduction in week one, followed by a week for each of the four skills tested — Reading, Listening, Speaking and Writing — then concluding in week six with test-day information and other helpful tips.
You can expect a mix of short lectures, including “Inside the TOEFL Test” videos for each question type and sample questions from past tests complete with answer explanations. There will be several opportunities for you to take short quizzes so you will have a good sense of what to expect on test day. During the Speaking and Writing lectures, the team that developed the TOEFL test will review a handful of responses and provide evaluation and feedback. You will also get to meet and share information with students from around the world through discussion boards.
The MOOC is the latest addition to the TOEFL test preparation portfolio and provides greater access to the creators of the TOEFL test than ever before on a familiar platform to students. You can expect offers on additional TOEFL test prep throughout the course for extra preparation ahead of test day.
You will walk away with a broad understanding of the sections of the test as well as helpful tips to prepare for the TOEFL test. You will also find out how to register, how the test is scored and where TOEFL scores are accepted.
Weekly commitment to the MOOC is no more than two hours per week. Although the course is free, you will have the option to sign up for a paid certificate that will highlight the knowledge and skills you gained upon completing the MOOC.
The course is accessible with an Internet connection on most devices. If you are interested in achieving your best TOEFL score, visit https://www.edx.org/course/toeflr-test-preparation-insiders-guide-etsx-toeflx for registration today.
About the TOEFL® Test
The TOEFL® test of academic English is the most widely respected English-language assessment worldwide, recognized by more than 9,000 institutions in more than 130 countries. To date, more than 30 million students have taken the TOEFL test. More information regarding the TOEFL test, including registration, study tips and sample questions, is available on the TOEFL® Go Anywhere website at www.toeflgoanywhere.org.
About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series ®assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org
Siempre Mujer Magazine Sponsors Best Use of Color Award at 2016 Fashion Institute of Technology The Future of Fashion Runway Show
NEW YORK, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer magazine, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today announced that Editor-in-Chief Jessica Torres will join a prestigious panel of judges to select the winner of the fourth-annual Siempre Mujer-sponsored Best Use of Color Award for The Future of Fashion, the Fashion Institute of Technology’s (FIT) annual end-of-year runway show, hosted by Leandra Medine, founder of Man Repeller and author of “Man Repeller: Seeking Love. Finding Overalls.”
The Best Use of Color award is given to the student designer whose use of color most enhances the design of his or her garment. The winning look will be selected during Judging Day on April 20, and presented at The Future of Fashion show on Thursday, May 5, at 7:00 p.m. at FIT’s John E. Reeves Great Hall. The designer will also be featured in an upcoming issue of Siempre Mujer.
“Siempre Mujer is beyond thrilled to contribute and take part in this highly-anticipated annual event,” says Torres. “I’m personally excited to serve as a guest judge for the first time since being named Editor-in-Chief, and can’t wait to see the innovative designs from up-and-coming talent.”
FIT’s The Future of Fashion is the place for established designers, editors, and other VIPs to preview the fashion industry’s most promising young designers. Nearly 80 designers selected from a class of 168 students. The collection of designs displayed on Judging Day included five specializations offered at FIT in women’s knitwear, sportswear, intimate apparel, special occasion and children’s wear. Additionally, the professionally produced show also featured a capsule exhibition by graduating Fashion Design students who spent their final year at the college’s Milan campus at the Politecnico di Milano.
In addition to Torres, the media and fashion industry professionals serving as judges for this year’s runway are Ken Downing, (Neiman Marcus), Nicole Phelps (Vogue Runway), David Thielebeule (WSJ Magazine), Lilliana Vazquez (Today Show) and Annie Georgia Greenberg (Refinery 29).
Each year top industry designers and fashion houses mentor the students as they create their own final collections. This year includes Dennis Basso, Stacey Bendet of Alice + Olivia, and Dushane Noble of Narciso Rodriguez. Plus, Gabriel Asfour of Threeasfour, will serve as mentor in the new wearable technology space. Every participant will also choose one outstanding garment in his or her category to receive a special Critics Award.
The Future of Fashion show is supported by generous donations from the Calvin Klein Foundation, as well as Calvin Klein, Inc., MAC, Chico’s FAS and Siempre Mujer magazine.
MAC and its team of makeup artists will return to offer makeup artistry and creative services for the show. Celebrity hairstylist, John Barrett of John Barrett Salon will also direct a team of hairstylists for the annual event.
While admission is by invitation only, the runway show will be streamed live online at fitnyc.edu/futureoffashion.
ABOUT SIEMPRE MUJER
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published 6 times a year. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.
ABOUT THE FASHION INSTITUTE OF TECHNOLOGY
The Fashion Institute of Technology, a college of the State University of New York, has been a leader in career education in art, design, business, and technology for more than 70 years. With a curriculum that provides a singular blend of hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers a wide range of outstanding programs that are affordable and relevant to today’s rapidly changing industries. The college offers more than 45 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the global marketplace. Visit www.fitnyc.edu.
PINALEN® Multipurpose Cleaning Brands Launch New “PINALEN® The Whatever, Wherever Cleaner” Advertising Campaign
Brand Celebrates the Power of PINALEN® Multipurpose Cleaners with More Than 180 Proven Uses for Cleaning. Inspired by the Challenges That Consumers Face with Busy Lives and the Need for a Versatile Product.
HOUSTON, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — PINALEN® a leading provider of multipurpose cleaning products announced today that it’s launching a new U.S. advertising campaign. Aptly named PINALEN® The Whatever, Wherever Cleaner, the new customer inspired campaign taps into mess making mishaps seen in everyday life.
“In creating the campaign, our goal for PINALEN® was to build an emotional connection with people, both through humor and relatable living scenarios. We are thrilled to see this campaign come to life, highlighting the funny, playful and often irksome mess making incidences that happen in family life,” says Gustavo González, Sr. Brand Manager at AlEn USA.
The digital campaign debuts in April on YouTube, Facebook, Twitter, Pinalen.com and EverydayCleaningTips.com. The campaign features short videos depicting how moms, dads and kids relate to messy mishaps. PINALEN® Moments will include lifestyle topics from baking to biking across social media. In addition, Mess-of-the-Week posts and cleaning Q&A’s invite user participation. Consumers can visit pinalen.com for more information on PINALEN® products and promotions. An introductory 55¢-OFF coupon is currently available at pinalen.com.
PINALEN® Original and PINALEN max aromas® multipurpose cleaners are used for dozens of cleaning applications. There are more than 180 proven cleaning uses from hard surfaces to tough laundry stains featured throughout the PINALEN® The Whatever, Wherever Cleaner campaign.
The PINALEN® family of products have helped consumers to economically and efficiently clean household surfaces for decades. Brand extensions include: PINALEN® Original, and PINALEN® max aromas® in Lavender, Floral, Ocean Breeze and Fruit Blossom. New scents refresh and aromatize. Diluting with water multiplies the solution giving users exponentially more cleanings and fewer trips to the store.
About AlEn USA
AlEn USA is the American subsidiary of Industrias AlEn S.A de C.V, one of the most recognized companies in the Mexican household cleaning products’ industry. Established in 1949 AlEn now employs more than 4,000 people, owns six manufacturing plants, two recycling plants and a state-of-the-art R&D facility. Flagship brands include: CLORALEN®, Ensueño®, PINALEN®, Pinol®, Flash®, Xtra-Pine® and Pine-O-Pine®. AlEn’s U.S. distribution channels are nationwide and include most major grocery chains and big box retailers.
Connect with us on YouTube, Facebook, Twitter, Everyday Cleaning Tips
Gustavo González
832 484-1508
[email protected]
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FEMA, NWS Urge Families and Communities to Take Steps to Prepare for Hazards
WASHINGTON, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, the Federal Emergency Management Agency (FEMA) and National Oceanic and Atmospheric Administration’s (NOAA’s) National Weather Service (NWS) urge Americans to take actions to prepare for a wide array of hazards by developing a family communication plan and downloading alerts and learning about local hazards. FEMA is encouraging people to take these actions in conjunction with America’s PrepareAthon!SM, a grassroots, community-based campaign for action designed to increase preparedness and resilience.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
America’s PrepareAthon! provides an important opportunity for individuals, organizations and communities to take action to prepare for specific hazards through group discussions, drills and exercises. Visit the America’s PrepareAthon! website, ready.gov/prepare, to register your participation, for more information, and to sign up.
“Some disasters come with warning and others with little or no warning,” said FEMA Administrator Craig Fugate. “Families, businesses and organizations need to prepare today – know your hazards, assemble supplies and practice what to do in case a disaster strikes.”
According to NOAA, flooding, which can occur anywhere in America, proved to be the most costly hazard in 2015, putting people at risk and costing more than $2.7 billion in damages. Natural disasters left a destructive mark in 2015, putting people at risk and causing approximately $4.8 billion in damages.
“People can improve America’s resilience to extreme weather by knowing their risk, having quick access to weather forecasts and making a plan to follow when forecasters issue a warning,” said Louis W. Uccellini, Ph.D., director of NOAA’s NWS. “We urge everyone to take a moment this weekend to review weather safety information, develop or update their family communication plan and check to make sure their emergency kit is ready for severe weather season.”
FEMA offers free, easy-to-use guides, checklists and resources to help individuals, organizations and communities practice the simple, specific actions they can take for emergencies relevant to their area. Examples include:
- Create a family emergency communication plan. Visit ready.gov/prepare and download Be Smart. Take Part: Create Your Family Emergency Communication Plan. Collect the information you need, decide on the places you will meet in case of an emergency, share the information with your family and practice your plan.
- Download the FEMA app for disaster resources, weather alerts and safety tips. Earlier this month, FEMA launched a new feature to its free smartphone app that will enable users to receive push notifications to their devices to remind them to take important steps to prepare their homes and families for disasters. The app also provides a customizable checklist of emergency supplies, maps of open shelters and open recovery centers, tips on how to survive natural and manmade disasters, and weather alerts from NWS for up to five locations across the nation.
- Sign up for local text alerts and warnings, get the latest forecast at weather.gov and download weather apps to stay aware of worsening weather conditions. Visit ready.gov/prepare and download Be Smart: Know Your Alerts and Warnings to learn how sign up for local alerts and weather apps that are relevant for hazards that affect your area.
- Gather important documents and keep them in a safe place. Have all of your personal, medical and legal papers in one place, so you can evacuate without worrying about gathering your family’s critical documents at the last minute. Visit ready.gov/prepare and download Be Smart: Protect Your Critical Documents and Valuables for a helpful checklist.
America’s PrepareAthon! was established to provide a comprehensive campaign to build and sustain national preparedness as directed by Presidential Policy Directive-8. The campaign is coordinated by FEMA in collaboration with federal, state, local, tribal, and territorial governments; the private sector; and non-governmental organizations.
Nation’s Ophthalmologists Declare Support for Critical Patient Protections Under Congressional Contact Lens Proposal
WASHINGTON, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — The American Academy of Ophthalmology is supporting a proposal introduced recently in Congress to protect safety for millions of patients who require contact lens prescriptions. The Academy believes that the Contact Lens Consumer Health Act (S. 2777) is a much-needed update to existing prescribing laws that would make significant strides in ensuring patient safety. It would combine strong patient health protections with assurances that consumers continue to receive their contact lenses in a timely manner.
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Introduced by Sen. Bill Cassidy, R-La., this legislative proposal would improve the means for communication between vendors and physician prescribers. It would also open new avenues for a health care professional to respond to verification requests, including email. It would also increase penalties for those who break the law by selling lenses without a prescription, a practice that frequently endangers the vision health of Americans.
The need for stronger regulation of those filling contact lens prescriptions is very real. Nearly 41 million U.S. adults wear contact lenses. This results in nearly one million health care visits annually for cornea inflammation or other lens complications. This costs our nation’s health care system $175 million per year.
The Academy is supporting this legislation because its member physicians and surgeons treat thousands of patients with potentially blinding corneal eye ulcers each year. Many of these cases result from poor-fitting contacts acquired through loopholes in the current law that enable them to be sold without a verified prescription.
“The Academy has long-sought a legislative fix to existing laws that could preserve patient health through stronger contact lens prescription policies,” said Michael X. Repka, M.D., medical director for government affairs for the American Academy of Ophthalmology. “This proposal maintains access to these medical devices, but it also adds protection for patients from serious eye injuries that can occur if a contact lens doesn’t properly fit the eye.”
Providing contact lenses without a prescription can result in a poorly fitted device, which is a serious problem in eye care. All medical devices, which include contact lenses, must be uniquely configured or fitted to each patient to ensure optimal performance and safety.
The Academy recommends obtaining a valid prescription and eye exam from either an ophthalmologist or an optometrist.
“We witness first-hand at my clinic the issues that patients can experience due to the process for obtaining contact lenses not being as stringent as that of other medical devices,” said Thomas L. Steinemann, M.D., the Academy’s representative on a contact lens safety workgroup that includes the Food and Drug Administration, the Centers for Disease Control and Prevention and other stakeholders. “We think it is imperative that people have an accurate, up-to-date contact lens prescription, not only for vision, but also the overall health of your eye.”
The current law only requires a contact lens vendor to seek verification from an eye care professional during an eight-hour window. After the window closes, the vendor can fill the prescription, even if it hasn’t been verified.
A recent analysis conducted by Dr. Steinemann’s practice in Cleveland highlighted the myriad of issues with prescription verification requests from online vendors. The vast majority of these requests had problems. Many prescriptions were either incorrect, expired or for patients who were not fit for lenses at that clinic. Some patients had never completed the fitting process.
The Contact Lens Consumer Health Protection Act would address these issues. It would prevent sellers from filling a prescription if a prescriber raises health and safety concerns within the eight-hour verification window. It would also require sellers to provide eye health professionals with a working toll-free number or email address for more efficient communication during the verification process.
About the American Academy of Ophthalmology
The American Academy of Ophthalmology is the world’s largest association of eye physicians and surgeons. A global community of 32,000 medical doctors, we protect sight and empower lives by setting the standards for ophthalmic education and advocating for our patients and the public. We innovate to advance our profession and to ensure the delivery of the highest-quality eye care. Our EyeSmart® program provides the public with the most trusted information about eye health. For more information, visit www.aao.org.
(Español) Mega 97.9FM, 93.1FM Amor presentan en Nueva York la cinta cinematográfica “Vuelos Prohíbidos”, de Rigoberto López
New campaign seeks to eliminate HIV / AIDS stigma among Latinos
WASHINGTON, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — In an effort to eliminate the stigma around HIV / AIDS in the Latino community, Pinyon Foundation and Hispanic Communications Network-La Red Hispana, in collaboration with the Act Against AIDS initiative, launched today an unprecedented media campaign in Spanish, to raise awareness about a public health problem that is disproportionately impacting Hispanic communities.
This campaign includes radio and social media messages, and editorial vignettes about the importance of getting tested for HIV, and of being informed about HIV. It also brings online tools to the public on treatments and medical advancements.
“Some Hispanics may avoid seeking testing, counseling, or treatment if infected because of immigration status, stigma, or fear of discrimination. Additionally, traditional gender roles, cultural norms, homophobia, transphobia and other stigma related to substance abuse and mental health are challenging,” stated Guillermo Chacon, President of the Latino Commission on AIDS and Founder of the Hispanic Health Network.
Though Hispanics are only 17 percent of the population, they make more than 23 percent of new HIV diagnoses each year. In 2013, Hispanics had the second highest rate of new HIV diagnoses compared to other races/ethnicities.
It’s time for younger generations to get involved to stop HIV/AIDS. La Red Hispana is addressing the issue by working with its media affiliates nationwide — with an audience of 11 million people — to provide accessibility to resources via radio, digital and social media. We can stop HIV, one conversation a time.
“We are convinced that information is a powerful weapon to dispel fears of HIV. As Latinos join the conversation about HIV, it becomes more natural to talk about a topic that was taboo for the community before,” said Alison Rodden, CEO of Hispanic Communications Network- La Red Hispana.
Among the organizations joining HCN’s effort include AIDS Project East Bay, Latino Commission on AIDS, National Alliance of State and Territorial AIDS Directors, National Minorities AIDS Council, AIDS.gov and Health Initiative of the America part of University of California at Berkeley.
Pinyon Foundation and HCN are members of the Partnering and Communicating Together to Act Against AIDS (PACT) initiative- a five-year partnership between CDC and organizations representing those affected by HIV/ AIDS.
For more information about the campaign, visit LaRedHispana.org/detengamosvih
Contact:
Mercy Padilla
(202) 360-4112
[email protected]