Smithsonian Collects Hispanic Advertising History

April 19, 2016

WASHINGTON, April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Smithsonian’s National Museum of American History will add materials and advertising artifacts from AHAA: The Voice of Hispanic Marketing’s 2000 VOTO Campaign. The donation—made during the annual conference in Miami April 19—continues a collecting initiative established in 2015 to assist the museum in telling the story of Hispanic advertising history.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7433931-national-museum-of-american-history/

VOTO was a pro bono, non-partisan campaign designed to increase Latino voter registration and participation during the 2000 presidential election and to demonstrate the growing importance of the Hispanic market. It began with an invitation from then AHAA president, Al Aguilar, to all member agencies to submit concepts, storyboards and rough ideas to share at the annual conference. The firm Casanova Pendrill developed a print campaign and the broadcast spots. A second print campaign was developed by the firm Sanchez & Levitan. The VOTO campaign uses humor to make the point that only by voting can individuals make important decisions about government that otherwise would be made by others.

“In this presidential election year, the VOTO campaign reminds us that diversity and participation are key to understanding the American experience, and the tagline ‘If you don’t choose, someone else will do it for you’ is as fresh today as it was in 2000,” said Kathleen Franz, the museum’s business history curator.

The bilingual campaign ran in several local and national publications, including TV Guide en Español, the New York Daily News, the Miami Herald and People en Español. Several other companies and broadcasting corporations committed to backing the campaign with millions of dollars of pro bono airtime and production support. The campaign was broadcast through MTV, Telemundo, Univision and on radio and phone services were provided by AT&T. The campaign is credited with registering more than 1 million Hispanics to vote in 2000.

“The visionary goal and results of the VOTO campaign is an important historical milestone of AHAA,” said Aguilar. “The VOTO Hispanic voter registration and participation campaign is a landmark initiative that helped set the path of today’s growing political power and influence of Hispanics in America.”

In October 2015, AHAA helped facilitate the donation of objects and archives from six Hispanic owned and operated advertising agencies from across the United States to the museum.

Body Wash Brand Caress® & Ambassador Kat Graham Bring Touch-Activated Fine Fragrance to Life in New Campaign That’s Fit for a Queen

April 19, 2016

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Body Wash Brand Caress(R) & Ambassador Kat Graham Bring Touch-Activated Fine Fragrance to Life in New Campaign That's Fit for a Queen

ENGLEWOOD CLIFFS, N.J., April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Caress® – the brand that brought the world’s first body wash with Fragrance Touch Technology to the masses with its Forever Collection – is teaming up with actress and musician Kat Graham to show how a simple touch can release long-lasting fine fragrance and, ultimately, a queen-like confidence that every woman deserves.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Caress-kat-graham.mp4
Photo – http://photos.prnewswire.com/prnh/20160418/356745
Photo – http://photos.prnewswire.com/prnh/20160418/357090

In celebration of Caress’® recently expanded Forever Collection, Graham is proudly partnering with the brand on a current campaign – including original video content inspired by the dual personalities of its new Mystique Forever and Enchant Forever body washes – that invites women everywhere to join her in activating one’s fragrance and inner queen.

“For me, there is no one way to feel like royalty,” says Graham. She continues, “Playing with beauty helps me express myself and channel that fearlessness.”

Kat’s not alone, as a recent Caress® survey uncovered that nearly 70 percent of women have a beauty essential that brings out their confidence, and fine fragrance is that go-to for nearly one-third of women.

Passing on perfume, Graham gets her scent from the shower since the formula in the Forever Collection can be re-activated for up to 12 hours by simply touching skin. Graham explains, “Mystique Forever is my must-wear scent for spring. It has notes of imperial iris and amber and gives me that boost of confidence as I go about my day.”

“Kat, similar to our Caress® shoppers, has an always-on schedule that’s jam-packed with professional and personal appointments,” says Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever. Bremner continues, “She is the ideal ambassador to illustrate how just a touch of skin can ignite both a beautiful fragrance and feelings of fabulousness from morning to evening thanks to Caress’® Forever Collection.”

Scent aficionados can view Graham’s video and check out her fragrance-activating #ForeverQueen moves at CaressForever.com before sharing their own on Instagram and Twitter. The social-savvy can tag @Caress and use the campaign hashtag (#ForeverQueen) in their posts to possibly be featured on the Caress® website alongside Graham.*

About the Caress® Forever Collection:
Working with experts at top fragrance houses, Caress® now offers even more options with four artfully composed scents:

Caress® Mystique Forever (new for 2016): Ideal for the woman that exudes a regal aura, Mystique Forever is a sensual bouquet that blends the captivating, rare and exquisite Imperial Iris with addictive amber to create a bold and alluring scent.
Caress® Enchant Forever (new for 2016): Those looking to effortlessly enchant will love the seductive blend of sheer honeysuckle and sophisticated satinwood that’s found in the chic floral gourmand of Caress Enchant Forever.
Caress® Love Forever: Perfect for the hopeless romantic, Love Forever exudes femininity with its complex yet delicate bouquet of rich floriental sweetness blended with lush dark berries and freshly picked roses.
Caress® Adore Forever: With touches of melting honey, vanilla and amber, infusions of elegant rose petals and haloed musks, Adore Forever is the perfect accompaniment to a playful personality.

About Caress^®Caress®, a global Unilever beauty brand and trusted name for more than 30 years, is known for products that give women gorgeous skin they will want to flaunt. Offering an exceptional variety, Caress® beauty bars and body washes deliver both supreme moisturization and exquisite fragrances so women can have it all. Combining sensual floral notes, the Caress® Forever Collection is the world’s first body wash with Fragrance Touch Technology. The breakthrough formula of Caress® Fragrance Release Pearls™ delivers bursts of perfume with every touch of skin for up to 12 hours. The Forever Collection includes four fragrances — Mystique Forever, Enchant Forever, Love Forever™ and Adore Forever – and is available for $3.99 (13.5 oz.) at food, drug and mass retailers nationwide. Visit www.houseofcaress.com for more information and engage with the brand on Instagram and Twitter (@Caress) and www.facebook.com/caress.

About the Caress® Survey
The Caress® ‘Queen’ Survey was conducted between February 1st and February 8th, 2016 by Kelton Global among 532 nationally representative American women 18+, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of U.S. women 18 and over. The margin of error is +/- 4.3 percentage points at the 95 percent confidence level.

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.

Unilever’s Sustainable Living Plan (USLP) commits to:

Decoupling growth from environmental impact.
Helping more than a billion people take action to improve their health and well-being.
Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.

The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa

*Final consumer social media selections will be made at the discretion of Caress®

Contact:
Melissa Smith
Weber Shandwick
212-445-8126 I [email protected]

Award-Winning Actress Gina Rodriguez Brings Her Star Power To The Fight Against Frizz

April 19, 2016

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Just in time for summer, Rodriguez and the experts at John Frieda® talk #FrizzFreeHairGoals and the tricks to achieve them – with plenty of shortcuts along the way.

NEW YORK, April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/

To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.

“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”

Featuring exclusive behind-the-scenes hairstyling tutorials with Rodriguez and John Frieda® International Creative Consultant Harry Josh, the new videos will show viewers how to tame their waves and ringlets, add polish to fuzzy textures and nail the latest, coolest hair looks. Bonus: In a revealing Q&A, Rodriguez will divulge how she’s upped her own frizz-fighting game (thanks to John Frieda® Frizz Ease®) and how her naturally wavy hair, which she views as part of her Puerto Rican-American identity, can be a beautiful thing.

Look for the content on John Frieda® Hair Care’s social channels and join the conversation with the hashtag #FrizzFreeHairGoals
Facebook – https://www.facebook.com/johnfriedaus
Instagram – @JohnFriedaUs
Twitter – @JohnFriedaUs

ABOUT GINA RODRIGUEZ: Gina Rodriguez is a Golden Globe award-winning actress and television star best known for her leading role in hit show “Jane the Virgin.” Rodriguez got her start in the world of theatre, and portrayed Frida Kahlo on stage in the United Kingdom. In 2011, she landed the role of Beverly in the classic soap opera “The Bold and the Beautiful,” and gave Imagen Award-winning performances in film “Filly Brown.” In 2014, Rodriguez was announced as the lead for CW comedy-drama “Jane the Virgin,” and went on to earn scores of awards for the role. In addition to her acting career, Rodriguez is known for her philanthropic efforts, and has worked with the Hispanic Scholarship Fund supporting Hispanic American higher education and the National Bullying Prevention Center.

ABOUT KAO USA: Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban^® antiperspirant-deodorants and Total Refresh® Cooling Body Cloths; Jergens^® and Curel^® hand and body lotions; Biore® facial care; John Frieda^® Frizz-Ease^®, Luxurious Volume, Sheer Blonde^®, Beach Blonde®, Brilliant Brunette^®, Radiant Red^® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation

OneSimCard Focuses on Latin America; Launches new Spanish Language Website

April 19, 2016

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BOSTON, April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — OneSimCard, a leading global provider of low cost international mobile roaming services for businesses and leisure travelers, announced the launching of its new Spanish language website version at: www.es.onesimcard.com

The new Spanish website is orientated towards both the 41 million native Spanish speakers within the United States and Spanish speakers throughout Latin America & worldwide.

OneSimCard offers outstanding roaming rates for international voice, data and texting, with especially attractive pricing in Latin America. When using the OneSimCard Plus SIM, incoming calls are FREE in many Latin American countries including Argentina, Colombia, Dominican Republic, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. OneSimCard Plus outgoing call rates in Latin America also offer excellent value with voice calls from many countries costing only US $0.49 per minute. OneSimCard also has great internet data packages as low as US $0.05 per MB in many Latin American countries. These OneSimCard rates represent huge savings on the cost of roaming in Latin America.

In addition, OneSimCard offers roaming service in Cuba featuring FREE incoming text messaging, incoming mobile calls for $0.75 per minute and outgoing mobile calls for $1.50 per minute.

In Venezuela, OneSimCard is very actively seeking distributors as the major domestic mobile networks recently stopped offering international roaming in many major countries.

OneSimCard works worldwide in unlocked GSM devices and phones. The user simply replaces their domestic carriers’ SIM card with OneSimCard when traveling internationally. All users can replace their own SIM cards in just a few seconds. OneSimCard provides international roaming services in over 200 countries and offers free incoming calls in more than 160 countries. OneSimCard is a pre-paid service which does not require any contract and has no connection fees, subscription fees or monthly maintenance fees. OneSimCard is truly the best roaming choice for Latin America and worldwide.

About OneSimCard
OneSimCard (www.onesimcard.com www.es.onesimcard.com ), a division of Belmont Telecom, Inc., is a leading provider of mobile service for international travelers offering low-cost voice, text and data service worldwide. OneSimCard saves travelers 85% on international roaming charges compared to their regular domestic mobile carrier and has been widely acclaimed by mobile industry and travel experts, including those from The New York Times, Washington Post, Boston Globe and PC Magazine.

Singer Ally Brooke of Fifth Harmony Helps Lead Nationwide March for Babies

April 18, 2016

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Fifth Harmony singer and March of Dimes Celebrity Ambassador, Ally Brooke (left), born prematurely, celebrates winning an award at Nickelodeon Kids Choice Awards with her new friend and fellow preemie, 14-year-old Ismael Torres-Castrodad, the March of Dimes 2016 National Ambassador. Both Ally and Ismael will participate in March for Babies that takes place in nearly 500 communities nationwide this spring. Get involved at www.marchforbabies.org or make a donation a Kmart.

WHITE PLAINS, New York, April 18, 2016 /PRNewswire-HISPANIC PR WIRE/– Fifth Harmony singer and March of Dimes Celebrity Ambassador Ally Brooke, born prematurely, is participating in March for Babies, the March of Dimes signature fundraiser that helps fight premature birth, birth defects and infant mortality.

Photo – http://photos.prnewswire.com/prnh/20160418/356686
Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO

“I was born a preemie, so I take great pride in working with an organization that helped save my life and the lives of other tiny babies,” says Ms. Brooke. “It’s my hope that I can help raise awareness for March for Babies so others will join to fight for preemies and improve the health of all babies. Let’s rock this year’s March for Babies!”

Ally will be conducting television, radio, print and internet interviews this month to help support March for Babies. She will also be participating at an upcoming March for Babies walking event later in April. Anyone can join a March for Babies by visiting marchforbabies.org

March for Babies will take place in nearly 500 communities nationwide this spring. Funds raised by this event support community services, research, education and advocacy for pregnant women and babies. The March of Dimes is raising $75 million to support a nationwide network of five cutting-edge, team-based research centers seeking to find the unknown causes of preterm birth and new ways to prevent it.

“Premature birth is the #1 killer of babies in the United States,” says Dr. Jennifer L. Howse, president of the March of Dimes. “We’re lucky to have Ally as our celebrity ambassador, because her personal connection to our mission to fight premature birth resonates with millions. She knows how lucky she is to be healthy, but many other babies who survive a premature birth may face lifelong health and learning problems. Together with our other volunteers and our corporate partners, the March of Dimes is committed to funding the answers to the unknown causes of preterm birth and other problems that affect the health of babies.”

Kmart is the number one corporate sponsor for March for Babies, having raised over $130+ million over the past 30-plus years.

Kmart and top sponsors Famous Footwear, Macy’s, Cigna, United Airlines and Mission Pharmacal are helping the March of Dimes raise more than $95 million in this year’s event to support lifesaving research and programs. In addition to these national sponsors, thousands of corporations across the country will participate in March for Babies this spring.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.

For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

(Español) Conferencia de Prensa sobre la muerte de Abelino Córdova Cuevas por la Policía de Stockton y Acciones Legales en marcha

April 18, 2016

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Sorry, this entry is only available in Español.

(Español) Una dieta saludable puede reducir el riesgo de presión arterial alta después de la diabetes gestacional, según estudio de los NIH

April 18, 2016

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Sorry, this entry is only available in Español.

An exciting cast of Urban and Latin music superstars are set to hit the stage on April 22nd for the Alex Sensation Mega Mezcla in the Prudential Center, Newark, New Jersey

April 18, 2016

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Una impresionante constelacion de estrellas de la musica Urbana y Latina se reune en el Alex Sensation Mega Mezcla este 22 de abril en el Prudential Center de Newark, Nueva Jersey

NEW YORK, April 18, 2016 /PRNewswire-HISPANIC PR WIRE/ — The LaMusica app from Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA) along with the number one radio station in general market in all of New York City #MegaYork: Mega 97.9FM together with Felix Cabrera Presenta and LaMusica; are all set to present the Mega Mezcla Alex Sensation 2016, the most important musical performance of 2016 in New Jersey on Friday, April 22^nd, 2016 at the Prudential Center in Newark. Tickets for this coveted event are on sale now on www.ticketmaster.com.

An exciting cast of Urban and Latin music superstars are set to hit the stage on April 22nd for the Alex Sensation Mega Mezcla in the Prudential Center, Newark, New Jersey

Among the cast of stars who will be taking the stage for this event, are a who’s who of the hottest acts such as Nicky Jam, Yandel, J Balvin, Farruko, Maluma, Gente de Zona, Cosculluela, Zion y Lennox, Ken-Y, among other important artists.

Plus the show will feature a special participation of one of the most coveted DJs in the planet: Alex Sensation and his legendary Mega Mezclas. Tickets for this Urban and Latin music celebration are available now on Ticketmaster online www.ticketmaster.com or via phone 1-800-745-3000. Join in on the conversation on social media with #MegaMezcla2016 de @AlexSensation. Follow us on Twitter: @mega979nyc, Instagram: @mega979nyc, Facebook.com/Mega979FM and online: http://lamega.lamusica.com

LaMusica, Mega 97.9FM and Felix Cabrera Presenta announce that the Mega Mezcla Alex Sensation 2016 stage will feature a high-quality production that includes a rotating 360-degree stage; the latest technology in lighting, dazzling pyrotechnics, 3-D animations, a laser light show, massive big screens and a sound system that will pulsate concert-goers at the Prudential Center in Newark, New Jersey.

“We are pleased to bring the Mega Mezcla Alex Sensation 2016 production to New Jersey, now celebrating its anniversary with the best in music and concert technology; so that our faithful listeners of Mega 97.9FM can enjoy a concert of the best possible quality,” said Eric Garcia, CRO of SBS Radio and General Manager of SBS Nueva York.

The Mega Mezcla Alex Sensation 2016 is brought to you by Majorworldespanol.com, AT&T and Western Beef. The mega concert will take place on Friday, April 22, 2016 at the Prudential Center in Newark, New Jersey.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Network, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 88% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

Twitter & Instagram: @mega979nyc #MEGAMEZCLA2016
http://app.lamusica.com
LaMusica app available on iTunes & Android

Media contact for SBS:
Vladimir Gómez
Spanish Broadcasting System, Inc. (SBS)
[email protected]
(786) 510-8841

Media contact for PRUDENTIAL CENTER:
Kerry Graue
[email protected]
(973) 757-6246

Photo – http://photos.prnewswire.com/prnh/20160415/356125

Logo – http://photos.prnewswire.com/prnh/20160415/356680LOGO

Logo – http://photos.prnewswire.com/prnh/20160415/356681LOGO

Alex Sensation MiamiBash 2016-the most important showcase of world-renowned Urban and Latin music artists to take place on Saturday, April 23 in AmericanAirlines Arena in Miami

April 18, 2016

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Alex Sensation MiamiBash 2016- el concierto mas importante de la musica Urbana y Latina reune a los principales artistas de renombre mundial se llevara a cabo el sabado 23 de abril en el AmericanAirlines Arena en Miami

MIAMI, April 18, 2016 /PRNewswire-HISPANIC PR WIRE/ — The LaMusica app from Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA) along with the leading radio station in South Florida, EL ZOL 106.7FM 9FM together with Felix Cabrera Presenta; are all set to present the Alex Sensation MIAMIBASH 2016, the most important musical performance of 2016 on Saturday, April 23rd in the AmericanAirlines Arena in Miami, Florida.

Alex Sensation MiamiBash 2016-the most important showcase of world-renowned Urban and Latin music artists to take place on Saturday, April 23 in AmericanAirlines Arena in Miami

Among the cast of stars who will hit the stage for the Alex Sensation MIAMIBASH 2016 are artists of international fame such as Nicky Jam, J Balvin, Maluma, Farruko, Jacob Forever, Cosculluela, Ken-Y, Chacal y Yakarta, De La Ghetto, Zion y Lennox, Reykon among other top acts; the show will also feature a special participation from two of the most popular DJs: Alex Sensation and “Jammin” Johnny Caride who will both spin their legendary mixes.

Tickets for this urban and Latin music celebration are available now on Ticketmaster online www.ticketmaster.com or via phone 1-800-745-3000. Join in on the conversation on social media with #MiamiBash2016 de @elzol1067fm. Follow us on Twitter: @elzol106fm, Instagram: @elzol1067fm, Facebook: Facebook.com/ElZOL106.7FM and online: www.elzol.lamusica.com

LaMusica, El Zol 106.7FM and Félix Cabrera Presenta announce that the Alex Sensation MiamiBash 2016 stage will feature a multimillion dollar production that includes a rotating 360-degree stage; the latest technology in lighting, dazzling pyrotechnics, 3-D animations, a laser light show, massive big screens and a sound system that will pulsate concert-goers at theAmericanAirlines Arena.

“We are pleased to bring this production for the third straight year to South Florida. The Alex Sensation MiamiBash 2016 with the best music and the most state-of-the-art concert technology; so that our faithful listeners of El ZOL 106.7FM can enjoy a concert of the best possible quality,” said Carolina Santamarina, VP of Sales and General Manager of SBS Miami. “The Alex Sensation MIAMIBASH 2016, will raise the bar once again in terms of production, artists, surprises and unique consumer experiences with our brands and that of our sponsors.”

Alex Sensation MiamiBash 2016 is brought to you by Heineken, South Florida Honda Dealers and LaMusica among other brands. This mega concert will take place on Saturday April 23, 2016 at the AmericanAirlines Arena in Miami, Florida.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Network, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 88% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

Twitter & Instagram: @elzol1067fm #MIAMIBASH2016

http://app.lamusica.com

LaMusica app available on iTunes & Android

Media contact for SBS:

Vladimir Gómez

Spanish Broadcasting System, Inc. (SBS)

[email protected]

(786) 510-8841

Media contact for AMERICANAIRLINES ARENA:

Elizabeth Roca

[email protected]

T: (786) 777-1123

Photo – http://photos.prnewswire.com/prnh/20160415/356106

Logo – http://photos.prnewswire.com/prnh/20160415/356107LOGO

Logo – http://photos.prnewswire.com/prnh/20160415/356108LOGO

California Ag Labor Board Grants UFW’s Request to Void Decertification Election and Destroy Employee Ballots

April 18, 2016

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FRESNO, California, April 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Gerawan family today released the following statement in response to the April 15, 2016 decision by the California Agricultural Labor Relations Board to set aside a November 5, 2013 decertification election at Gerawan Farming:

The Board is spending over $10 million taxpayer dollars to reach this decision to disenfranchise farmworkers from their legal right to vote on whether or not to decertify a union that failed to represent them. That amounts to spending more than $4,000 to destroy each ballot. This unjust and undemocratic decision disrespects the wishes of thousands of employees who asked for a basic right – the right to vote.

The Board did not find that Gerawan instigated this employee-led campaign to oust the UFW. It did not hold that the election the Board ordered and supervised was flawed. Yet the Board concludes that “it is impossible to know whether the signatures gathered in support of the decertification petition represented the workers’ true sentiments.” On that basis – and two and a half years after ordering that election – the Board decided to set aside the results, and to destroy the ballots. Gerawan believes that these ballots reflect the “true sentiments” of the employees, the majority of whom petitioned for this election.

Thousands of workers expressed their “true sentiments” when they protested, picketed, and walked off the job the first time the Board refused to hold an election. Hundreds of workers went to Sacramento to plead their desire for a vote to the Board and to the Governor.

The Board is required to presume that secret ballots are the true measure of employee sentiments. That is the essence of labor democracy. The California Constitution guarantees the right to vote and the right to have that vote counted “in an election in accordance with the laws of this State.” The Board’s decision violates that constitutional right.

The Board’s Chairman, William Gould, says that this case does not present “new issues that are different from…thousands of [other] cases.” We disagree. This case is profoundly different for reasons that the Board ignored. Except for the 2013 election whose ballots the Board has decided should be destroyed, there has not been an election at Gerawan for over a quarter-century. Ninety-eight percent of our current employees were not around at that time; some had not even been born yet. During the union’s inexplicable absence, there was no reason for the employees to exercise their right to oust the UFW, because the employees did not even know the union held dominion over them. The Board states that it does not “ignore the fact” that the employees began this decertification campaign. The Board then disregards how its own decisions to impose a forced union contract on the employees started this campaign.

Chairman Gould states that Gerawan’s “rejection of its obligation to bargain…explains all too well what [this case] is about.” Gerawan did not refuse to bargain with the UFW. It has never refused to bargain, and the Board did not hold that Gerawan refused to bargain. The chairman’s misstatement of the facts “explains all too well” the extent to which the Board lost sight of the law and even the basic facts of this case.

The Board accuses Gerawan of becoming a “benevolent champion of its employee’s [sic] rights.” This, says Chairman Gould, is something the Board “cannot permit.” Gerawan believes that a different kind of paternalism is at work here.

Despite Gerawan’s long history of paying the industry’s highest wages and a close relationship with the family company’s employees, the Board claims that it is entitled to “suspicion” as to the motives of Gerawan. But the workers have expressed their suspicion of the motives of this Board, its staff, and the UFW. The agency and union fought this election, and opposed every effort to question the UFW’s legitimacy as the workers’ representative.

In a speech in January, Chairman Gould recognized that union organizing in the fields is “moribund” and “has completely disappeared” and “diminished to the point of non-existence!” He said that since he “been Chairman there has not been one single representation petition filed under a statute which requires certification through a petition in order for a union to be recognized!” Despite that obvious lack of worker interest to join the union, in his decision to destroy the Gerawan employees’ ballots, Chairman Gould claims to be unsure of worker sentiments.

In its decision to destroy the ballots, the Board ignores the desires of workers to determine their own economic future. Chairman Gould justifies the Board’s power to trump worker rights. He insinuates that Gerawan’s employees have become “servile pawns” of “masters,” subjugated to a “tyranny” of their employer. He frames the issue as a parable to the “storm clouds” that “gathered so ominously” in Nazi Germany. He cloaks his decision in the language of democracy, in order to destroy a democratic right.

Gerawan shall appeal this ruling in a court of law. We look forward to our day in court.

Gerawan is confident that this undemocratic decision will not stand. We welcome a new election supervised by Chairman Gould himself. We truly want the workers to have a say since the last time they were asked their opinion was in 1990.

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Background

ALRB Election Decision

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