The Best Gets Better: More Powerful, Fuel Efficient and Technologically Advanced 2017 Accord Hybrid Launching this Spring
TORRANCE, California, April 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Honda will bolster its Accord lineup with the launch of the 2017 Accord Hybrid this spring, featuring a more powerful and efficient second-generation two-motor hybrid powertrain that has the highest EPA fuel economy ratings of any midsize hybrid sedan and delivers the most power. With improved production methods and supplies of hybrid components, Honda is anticipating significant growth in sales of Accord Hybrid and is targeting annual sales to be more than double its previous best of just under 14,000 vehicles in 2014.
“The new Honda Accord Hybrid is the ultimate Accord – the most refined, technologically sophisticated and, of course, most fuel efficient in the lineup,” said John Mendel, Executive Vice President of the American Honda Motor Co., Inc. “With Accord already America’s most popular car three years running and the best-selling midsize car to younger buyers, we think this new hybrid model will add considerable momentum for the Honda brand.”
In addition to its more powerful and fuel efficient hybrid powertrain, the 2017 Accord Hybrid carries the substantial upgrades made to the entire Accord lineup for model year 2016. This includes the latest technology Honda has to offer, including the available Display Audio with Apple CarPlay® and Android Auto™, and the Honda Sensing™ suite of advanced safety and driver-assistive technologies, to be offered as standard equipment on all new 2017 Accord Hybrids. Hybrid-exclusive design features include a special aluminum hood and wheels, blue highlighted LED headlights and taillights and “Hybrid” exterior badging. A more compact hybrid battery pack increases trunk capacity to a midsize hybrid class-leading 13.5 cu.-ft.
Combining the next generation of Honda’s two-motor hybrid system with an ultra-efficient 2.0-liter i-VTEC Atkinson Cycle engine, the 2017 Accord Hybrid powertrain will achieve peak combined output of 212 horsepower, the highest of any midsize hybrid sedan and up 16 horsepower over the 2015 Accord Hybrid. EPA fuel economy ratings of 49/47/48 (city/highway/combined)1 put the Accord Hybrid at the top of the class for ratings, making it the most powerful and fuel efficient midsize hybrid sedan in America. These EPA fuel economy ratings are based on new, more stringent ratings requirements enacted by the U.S. EPA for the 2017 model year. Based on the new requirements, Honda estimates the 2015 Accord Hybrid ratings would be 48/45/47 (actually rated at 50/45/47 under the previous method), indicating a +1/+2/+1 increase for the 2017 model over the previous version.
The Accord Hybrid’s two-motor hybrid powertrain takes an elegant and innovative approach to hybrid power, eliminating the need for a conventional mechanical transmission. The Accord Hybrid’s powertrain seamlessly transitions between three operations:
- EV Drive – using its electric propulsion motor and lithium ion battery pack drives the front wheels for short distances under light loads (with the engine turned off)
- Hybrid Drive – the electric propulsion motor drives the front wheels while the gasoline engine powers a second motor/generator to supplement electrical current drawn from the battery pack
- Engine Drive – using a lock-up clutch mechanism to connect the engine and propulsion motor, the front wheels are driven by both the motor and gasoline engine.
With its next-generation Advanced Compatibility Engineering™ (ACE™) body structure and Honda Sensing™ technology, the 2017 Accord is anticipated to receive the highest available crash safety rating from the U.S. government – a 5-Star Overall Vehicle Score from the NHTSA – and a similar top rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS).
The 2017 Accord Hybrid will be available in three trims – Hybrid, Hybrid EX-L and Hybrid Touring – and all grades will feature increased levels of standard and available equipment. New standard features include a wide angle rearview camera, remote engine start and Honda Sensing™, which includes Collision Mitigation Braking System™ (CMBS™), Lane Keeping Assist (LKAS), Adaptive Cruise Control (ACC), Road Departure Mitigation (RDM), Lane Departure Warning (LDW) and Forward Collision Warning (FCW). Available new features on upper trims include a 7-inch Display Audio touchscreen with Android Auto™ and Apple CarPlay® compatibility, heated rear seats, and front and rear parking sensors.
The Accord has been named a Car and Driver magazine “10Best” an unprecedented 30 times and has been the most popular car in America with retail car buyers for three consecutive years.2 The Accord is on track to earn a fourth straight year as America’s most popular car with sales up 12.3 percent through the first three months of 2016. Accord also is the most popular midsize car with Millennials and has been #1 with under-35-year-olds for four consecutive years and leads all other cars in America, except Honda’s own Civic, in sales to under under-35 car buyers since 2010.3
The 2017 Honda Accord Hybrid will make its first public appearance at the Aquarium of the Pacific in Long Beach, Calif., as part of the aquarium’s Earth Day weekend celebrations on April 23-24.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the soon-to-be-launched Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for 33 years and currently operates 18 major manufacturing facilities in North America. In 2015, more than 99 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
Honda Commitment to the Environment
Based on its vision of “Blue Skies for our Children,” Honda is working to advance technologies that address society’s environmental and energy concerns. Honda is targeting a 50 percent reduction in its total company CO2 emissions on a global basis by 2050, compared to 2000 levels.
Honda will introduce a new 2017 Accord Hybrid and the Clarity Series of advanced alternative-fuel vehicles, beginning with the new, hydrogen-powered Clarity Fuel Cell later in 2016, followed by new Clarity Battery Electric and Clarity Plug-In in 2017, as the company strives to realize significant growth in sales of electrified vehicles.
The company is also demonstrating its vision for zero-carbon mobility and living though initiatives like its Honda Smart Home US, in Davis, California, which is designed to operate with half the energy use and CO2 emissions of a typical home in that region.
Honda and the Aquarium of the Pacific
The Aquarium of the Pacific is a non-profit organization committed to “instilling a sense of wonder, respect, and stewardship for the Pacific Ocean, its inhabitants and ecosystems” by providing engaging, entertaining, educational and empowering exhibits and programs on the Pacific Ocean and the lives of its inhabitants.
As a founding sponsor of the Aquarium of the Pacific, Honda supports this world-class venue for education and environmentalism that is visited by over 200,000 school children and nearly 1.5 million visitors each year. Honda’s financial donations to the Aquarium assist in its efforts for marine conservation, education and community-outreach programs. Honda’s initial sponsorship consisted of the 150-seat Honda Theater. In 2012 Honda became sponsor of the “Blue Cavern presented by Honda” where on-site daily dive educational lectures are held and explain how some of the animals in the exhibit are collected using aquarium collection boats powered by Honda marine engines.
In 2016 Honda is entering into an agreement to become the title sponsor for Pacific Visions Theater, a 14,000 square foot 300-seat in the round theatrical 4D experience, due to open in 2018.
1 Based on 2017 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition and other factors.
2 Based on IHS Automotive, Polk new retail vehicle registration data for 2013-2015CY
3 Based on IHS Automotive, U.S. new retail vehicle registrations by volume for all models in industry and the non-luxury traditional midsize car segment and the age of head of household data for 18-34 year olds for CY2010-2015.
Photo: http://photos.prnewswire.com/prnh/20160420/357992
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(Español) Diario BAE Negocios Internacional anuncia el acuerdo con Cala Enterprise para publicar en forma semanal la columna inspiracional del prestigioso presentador y motivador Ismael Cala.
Dove Hair Calls for an Expanded View of ‘Beautiful Hair’
ENGLEWOOD CLIFFS, New Jersey, April 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — There are traditional standards of what “beautiful hair” looks like and they tend to be narrow and homogenous. According to a new study commissioned by Dove Hair, these standards and ideals put pressure on women to have hair that looks a certain way, and often leaves them feeling as though their own hair is not beautiful. In fact, Dove Hair found that only 11% of women love everything about their hair and wouldn’t change anything about it.1
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7816151-dove-beautiful-hair-loveyourhair/
The Dove Hair study also uncovered that 86% of US women believe media and society put a lot of pressure on women to have hair that looks a certain way1, adding that most women (81%) feel the hair we see in advertisements and in the media makes women in general feel bad about the hair they have.1
To alleviate women from these pressures, Dove Hair is announcing the launch of its #LoveYourHair campaign and film – a challenge to conventional beauty norms and a reminder that beautiful hair is not singularly defined, instead it is an expression of self that should make women feel beautiful and confident. As part of #LoveYourHair, the brand will showcase and celebrate all hair types, textures, styles, and colors. In doing so, Dove Hair aims to broaden the definition of beautiful hair to ensure hair is a source of confidence that pushes women forward and never holds them back.
The film, which showcases the stories of real women who wear their hair how they choose, regardless of external pressures that may have told them otherwise, aims to inspire more women to do the same. Dove Hair believes nothing should dictate the way a woman expresses herself and knows women are craving relief from external pressures. In fact, 90% of women agree that it would be great if all women decided to love their hair and celebrate it.1 Throughout the campaign, Dove Hair is inviting women to show the world how their own, unique hair makes them feel beautiful using the hashtag #LoveYourHair.
“Our research indicated that the vast majority of women don’t actually love their hair, and most feel tremendous pressure to conform to societal beauty norms. This was heartbreaking to us,” said Rob Candelino, Unilever VP of Marketing and General Manager of Hair Care. “Dove believes that all women are beautiful. We work to help women see their hair as a source of confidence that never holds them back. The Dove #LoveYourHair initiative is designed to celebrate all the wonderful, real life stories of women who choose to quiet these outside pressures and wear their hair the way they themselves feel most beautiful and confident.”
Dove Hair is also working with Elizabeth Benedict, editor of “Me, My Hair, and I: Twenty-seven Women Untangle an Obsession,” to decode the relationship women have with their hair, and to further understand the impact it has on women’s’ lives and self-esteem. “I’m thrilled to be part of the Love Your Hair campaign because it fits perfectly with what I’ve learned talking to women across the country about hair. We need to love our hair and ourselves more and those two things are intrinsically connected,” said Benedict.
Show us how your hair makes you feel beautiful via the hashtag #LoveYourHair, and view the film here.
Stay tuned for more news on how Dove is inspiring women to change the definition of beautiful hair later this spring by following us @Dove on Twitter, Facebook and Instagram.
About Dove® Hair
Dove Hair offers a wide range of solutions that provide deep nourishment and repair to meet women’s specific hair needs. The range includes shampoo, conditioners, treatments and styling products.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
The Unilever Sustainable Living Plan (USLP) aims to double the size of Unilever’s business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is a strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
1 Dove Hair Study conducted by Edelman Intelligence, December 2015
Contact:
Samantha Wannemacher / Edelman
212-279-2478
[email protected]
Wells Fargo Strengthens Partnership With $2.75M Gift To Hispanic Scholarship Fund
LOS ANGELES, April 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today Wells Fargo announced a gift of $2.75 million to the Hispanic Scholarship Fund (HSF), the nation’s largest not-for-profit organization supporting Hispanic American higher education. With this new donation, the long-time HSF supporter and Groundbreaking Partner will provide outstanding Hispanic students across the country with funds and other vital resources needed to earn bachelor’s degrees at accredited 4-year colleges and universities, as well as graduate and professional degrees, at distinguished institutions.
Logo – http://photos.prnewswire.com/prnh/20140430/82709
“This donation reaffirms our unwavering commitment to the important work HSF does to help Hispanic students graduate from a four-year University and finish their graduate studies,” said Georgette “GiGi” Dixon, Wells Fargo’s Director of Strategic Partnerships. “Our partnership with HSF has shown that together, we can continue to help families and students prepare, plan, and pay for higher education.”
This new contribution will be used to provide financial and other relevant assistance to Hispanic students enrolled in accredited, 4-year colleges and universities, and graduate schools, during the 2016-2017 academic year. The scholarships will help students cover the cost of tuition, books, supplies, and other essentials. The gift will also enhance the college experience by further developing students’ leadership and networking abilities through the support of programs and services, such as mentoring, leadership training, networking, career development, and more.
“We are honored to receive this new and generous donation from our Groundbreaking Partner, Wells Fargo,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund. “For many years, Wells Fargo has been steadfast in supporting our efforts to help more students than ever, by helping us build a new technology platform, and by underwriting scholarships and additional support services to prepare students for college. We are delighted that this newest gift is designed to directly support Latino students eager to attend a four-year institution, excel in their studies, earn a degree and advance to graduate and professional degrees!”
About the Hispanic Scholarship Fund
Founded in 1975, the Hispanic Scholarship Fund empowers Latino families with the knowledge and resources to successfully complete a higher education, while providing scholarships and support services to as many exceptional Hispanic American students as possible. HSF strives to make college education a top priority for every Latino family across the nation, mobilizing our community to proactively advance that goal – each individual, over a lifetime, in every way he/she can. HSF also seeks to give its Scholars all the tools they need to do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come. As the nation’s largest not-for-profit organization supporting Hispanic American higher education, HSF has awarded over $500 million in scholarships and provides a range of impactful programs for students, HSF Scholars, Alumni, and parents. For more information about the Hispanic Scholarship Fund, please visit HSF.net.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.8 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through 8,700 locations, 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 30 on Fortune’s 2015 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.
Honda Takes Bold Step with Honda Clarity Series; Fuel Cell, Battery Electric and Plug-In Hybrid Variants to Leverage Common Platform
DETROIT, April 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Honda today announced that the upcoming Clarity Fuel Cell will be joined by two additional variants, the Clarity Electric and Clarity Plug-in Hybrid, launching in the U.S. in 2017. The addition of two new Clarity vehicles, based on the same platform underpinning the new Clarity Fuel Cell, makes Clarity the first vehicle in the industry to offer fuel cell, electric and plug-in hybrid technology on one model platform, offering Honda customers an expanded array of electrified vehicle choices to suit their individual tastes and driving needs.
Following the U.S. launch of the Clarity Fuel Cell in late 2016, the Clarity Electric will go on-sale in 2017. The Clarity Electric will be the first affordable, midsize, five-passenger battery electric vehicle (BEV) to offer premium content and features. The third vehicle in the Clarity series, the Clarity Plug-In Hybrid, will launch in all 50 states later in 2017 and will be the volume leader in the series, seamlessly combining an all-electric driving range in excess of 40 miles with a hyper-efficient gasoline-hybrid extended range mode.
With elegant exterior styling, the Clarity series of vehicles will also offer spacious interiors outfitted with premium, environmentally-responsible materials and thoughtful, stylish design cues. The Clarity series will also feature advanced technologies, including Display Audio with Android Auto™ and Apple CarPlay™ as well as standard Honda Sensing™ safety and driver-assistive technology.
“The Honda Clarity Series will provide customers with a well-equipped, premium, midsize vehicle with range of ultra low-carbon powertrain options to suit their lifestyle needs,” said John Mendel, executive vice president, Automobile Division, American Honda Motor Co., Inc. “This Honda trio of dedicated, advanced technology vehicles, along with the expanded application of two- and three-motor hybrid systems to our core models, represents a strong commitment to Honda’s future and will help create a new volume pillar for electrified vehicle sales.”
All of the Clarity models will leverage the platform that has enabled the Clarity Fuel Cell’s low, wide and aerodynamic proportions and spacious five-passenger cabin. This shared platform strategy also enables flexibility in responding to infrastructure and market developments, and the ability to provide customers nationwide with an ultra-low carbon vehicle that meets their lifestyle needs while expanding the market for Honda advanced technology products. The first of the Clarity Series to launch will be the Clarity Fuel Cell, Honda’s most technologically advanced vehicle ever, slated to begin deliveries to customers in select California markets in late 2016. The Clarity Fuel Cell will have a targeted monthly lease price of under $500.
Technological innovations to the Clarity Fuel Cell include a fuel cell stack that is 33 percent more compact than its predecessor with a 60 percent increase in power density compared to the outgoing Honda FCX Clarity. The more compact fuel cell and integrated powertrain, comparable in size to a V-6 engine, now fit entirely under the hood of the car, allowing for a more spacious cabin with seating for five adult passengers. The new Clarity Fuel Cell will feature an anticipated U.S. EPA driving range in excess of 300 miles, with a refueling time of approximately three to five minutes, roughly equivalent to customers’ experience with gasoline refueling.
In addition to the Clarity series, a reengineered 2017 Accord Hybrid will go on-sale this spring, delivering both top-of-class power and fuel efficiency in a midsize hybrid sedan, as Honda seeks to grow sales of electrified vehicles – hybrids, plug-in hybrids, battery electric vehicles and fuel cell vehicles. On a global basis, Honda is aiming to have electrified vehicles account for two-thirds of its vehicles sales around 2030.
Customers interested in the Clarity vehicles are encouraged to visit http://www.automobiles.honda.com/Clarity where they can receive more information and sign up for the opportunity to become a Clarity Fuel Cell customer.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the soon-to-be-launched Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for 33 years and currently operates 18 major manufacturing facilities in North America. In 2015, more than 99 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
Honda Commitment to the Environment
Based on its vision of “Blue Skies for our Children,” Honda is working to advance technologies that address society’s environmental and energy concerns. Honda is targeting a 50 percent reduction in its total company CO2 emissions on a global basis by 2050, compared to 2000 levels.
Honda will introduce a new 2017 Accord Hybrid and the launch of the Honda Clarity starting in 2016, which offers a hydrogen-powered Clarity Fuel Cell vehicle, followed by a new Clarity Electric and Clarity Plug-In Hybrid in 2017, as the company strives to realize significant growth in sales of electrified vehicles.
Sharemoney Offers Free Money Transfers to Ecuador in the Wake of Devastating Earthquake
ENGLEWOOD CLIFFS, New Jersey, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sharemoney is the online money transfer platform of Omnex Group, a licensed remitter with over 25 years of experience transferring money from the United States to countries around the world, including Mexico, Brazil, Guatemala, El Salvador, Colombia and Ecuador. Sharemoney’s mission is to help immigrants who live and work in the US transfer money to loved ones back home quickly and securely.
The 7.8 magnitude earthquake that took place on Saturday, April 16, 2016 devastated Ecuador’s coastal Manabi Provence and nearby areas. In the wake of this tragedy, Sharemoney is waiving all fees for any money transfers going to Ecuador, to help those who are sending relief money to their loved ones.
There are over 600,000 Ecuadorians living in the United States, many of whom have friends and family in Ecuador who may have been affected by the earthquake. Waiving the remittance fee allows senders to remit more money and provide more relief to those who need it most.
Sharemoney is committed to helping the affected community in Ecuador recover as quickly as possible. “Our thoughts and prayers are with everyone affected by this tragedy. Many lost their homes and life savings, and we want to do everything we can to make sure that victims get the most out of every donation. By waiving the transfer fees to Ecuador we make sure that every dollar sent goes to the people who need it most,” said Anastasia Rzhevskaya, Marketing Manager at Sharemoney.
Sharemoney will be waiving fees for the next 2 weeks, until May 2, 2016. Senders can simply enter their money transfer and recipient information on http://www.sharemoney.com/ecuador and the fees will be automatically waived.
Sharemoney® is the online money transfer platform provided of Omnex Group, Inc., a licensed remitter. With over 20 years in the money transfer industry, Omnex and its Sharemoney platform offer flexible money transfer options to over 41,000 payout locations around the world. Servicing major countries including Brazil, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Peru, the Philippines and Vietnam, Sharemoney allows for families and loved ones to send money in as little as two minutes with the best exchange rates and lowest fees. To learn more about online money transfers through Sharemoney visit http://www.sharemoney.com.
AHAA Honors Two Industry Visionaries with Prestigious Awards
MIAMI, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — While AHAA Annual Conferences are known for powerful insights and best-in-class content, they also are celebrations of the enormous impact industry trailblazers have had on the Hispanic marketing landscape. During an award luncheon on Wednesday, April 20, AHAA: The Voice of Hispanic Marketing will honor agency pioneer Ernest Bromley with the Caballero Award and Ceril Shagrin, executive vice president of Audience Measurement Innovation and Analytics for Univision Communications Inc. (UCI), with the Lifetime Achievement Award.
Named after industry legend Eduardo Caballero, the Caballero Award goes to individuals with vision, dedication and entrepreneurial spirit that have helped advance the Hispanic marketing industry. The Lifetime Achievement Award goes to individuals who have dedicated their careers to serving as agents and innovators of change for the Hispanic marketing landscape.
“There is no doubt that the Hispanic marketing industry would not be where it is today, if not for the trailblazing work of Ernest Bromley and Ceril Shagrin,” said AHAA Chair Linda Lane Gonzalez, president of viva partnership, inc. “We are honored to have them stand with us during our 20th anniversary, which they helped shape.”
Former chairman and CEO of Bromley Communications, Ernest Bromley is considered one of the founding fathers of the Hispanic advertising industry. In 1981, he started one of the early U.S. Hispanic shops, Sosa & Associates, with Lionel Sosa. By 1994, the agency was Sosa, Bromley, Aguilar, Noble & Associates, and after several more partners and mergers, it morphed into Bromley Communications in 2000. He recently retired from agency business after 34 years in the business, closing Bromley, and is pursuing a Ph.D. in consumer behavior. His work is currently featured as part of the permanent exhibition American Enterprise at the Smithsonian’s National Museum of American History.
Shagrin is considered a pioneer in the field of Spanish-language television research and has consistently distinguished herself by providing the industry with quality research. She was instrumental in demonstrating Univision’s ratings parity with English-language broadcast networks when she engineered the networks migration to the Nielsen Television index (from the service’s Hispanic monitor) and has been an industry leader in developing measurement tools that provide accurate, actionable data. Prior to joining Univision in 1999, Shagrin was senior vice president for Market Development at Nielsen. During her 27-year career at Nielsen, she was instrumental in the development of new systems and data collection techniques and was the principal developer of the Nielsen Hispanic Service, which she managed for 10 years. Shagrin was instrumental in the implementation of the National People Meter Service. In addition, she pioneered the development of Nielsen’s measurement of non-traditional media such as place-based media, out-of-home viewing, and video news releases. Her application of state-of-the-art measurement technologies to Spanish-language television has helped to accelerate the growth of this industry.
For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #ahaafuture.
About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.
Sue Davies Joins United Way of New York City as SVP & Chief Development Officer
NEW YORK, April 20, 2016 /PRNewswire/ — United Way of New York City (UWNYC)—the nonprofit organization that, for nearly 80 years, has been a trusted partner to government, corporations, foundations and community-based organizations serving low-income New Yorkers—today announces the appointment of Sue Davies as SVP & Chief Development Officer. Reporting to Sheena Wright, President & Chief Executive Officer, and as a member of the Executive Leadership Team, Davies will serve a key role in UWNYC’s goal of increasing individual and major gifts as well as corporate, foundation and government engagement.
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An accomplished leader with decades of experience leading fundraising efforts for nonprofit organizations in the education, healthcare, scientific, youth and social service sectors, Davies will oversee UWNYC’s resource development team and provide overall leadership for development activities to support the goals and objectives of UWNYC’s strategic plan. Among other things, she will contribute to the implementation of strategies that will realize the giving potential of workplace campaigns, corporations, foundations, government and individual donors.
The executive appointment comes as UWNYC accelerates the expansion of its bold goal that defines its work for the next decade: by 2025, 50,000 New Yorkers in neighborhoods of concentrated poverty that are the focus of UWNYC programs will make meaningful and measurable progress toward the pivotal milestone of self-sufficiency on the path to financial security. UWNYC will leverage the successes of its programs to ultimately achieve citywide policy and system changes to reach all low-income New Yorkers.
“Sue will be superb in this vital role, helping UWNYC achieve our goals,” said Sheena Wright. “Sue brings a vision and experience to understanding the intricacies of our complex funding model, and will expertly present our compelling case for support in order to increase and diversify philanthropic giving, which is a key priority for us.”
Prior to joining United Way of New York City, Sue served as the Associate Vice President for Development at Montclair State University—where she closed the largest gift in the University’s history—as well as other notable organizations like the American Cancer Society, All Stars Project and Barnard College of Columbia University. An accomplished speaker, Sue has been featured on programs sponsored by Women in Development, the Association of Fundraising Professionals and the Foundation Center.
“This is a good mission match for me—I am thrilled to join an organization where I can marry my commitment to ending poverty with my expertise in managing fundraising operations,” said Davies. “United Way of New York City is in a unique position to truly impact the lives of thousands of New Yorkers, and I’m excited to be a member of this great team and help realize that vision.”
For inquiries, contact Lesleigh Irish-Underwood at 212-251-2461; [email protected]
About United Way of New York City
United Way of New York City (UWNYC) has been a trusted partner to government, corporations, and community-based organizations for nearly 80 years. Serving low-income New Yorkers, UWNYC’s collective impact approach enables the diagnosis of neighborhood challenges and the design of solutions to expand education, financial stability, and health opportunities. UWNYC then deploys resources and volunteers while also driving policy change that is guided by measured results. UWNYC envisions caring communities where all individuals and families have access to quality education and the opportunity to lead healthy and financially secure lives. Learn more at www.unitedwaynyc.org.