LATAM Airlines Group premieres the global LATAM brand with new aircraft, uniform and airport designs
MIAMI, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — In one of the most important steps in the consolidation of LAN Airlines, TAM Airlines and their affiliates under the new global LATAM brand, LATAM Airlines Group today revealed its new aircraft design at simultaneous launch events in countries where the group operates.
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In addition to the new image of LATAM aircraft, the company presented a number of other changes that will be visible from May onwards, including new uniforms, airport signage and counter design as well as a consolidated website (www.latam.com).
“In the coming days, aircraft with the new LATAM image will take to the skies, representing a historic milestone for the leading airline group in Latin America,” said Enrique Cueto, CEO of LATAM Airlines Group. “It will be a gradual change with the principal objective of simplifying and improving the travel experience of our passengers.
“In the coming weeks, our passengers will start to experience LATAM with the ability to book tickets via the LATAM website, accumulate kilometers using LATAM’s frequent flyer program, check-in at LATAM counters, relax in LATAM VIP lounges and most significantly, fly on LATAM-branded aircraft. We will continue to optimize the most extensive route network in Latin America, the most modern fleet in the region and invest in digital solutions to offer our passengers a more personalized travel experience.”
The first flight of a LATAM-branded aircraft, a Boeing 767, will depart from Rio de Janeiro on 1 May on a one-off journey to Geneva to collect the Olympic torch. The specially prepared aircraft will then return on 3 May to Brasilia, the starting place of the Rio 2016 Olympic Torch Relay between more than 300 Brazilian cities.
On 5 May, the first three commercial flights of aircraft with the new LATAM image will operate the following routes: São Paulo-Santiago (a Boeing 767 service departing São Paulo at 09:05 local time); Santiago–Lima (an Airbus A319 service departing Santiago at 09:10 local time); and São Paulo-Brasilia (an Airbus A319 service departing São Paulo at 14:20 local time).
More than 50 aircraft are anticipated to be rebranded before the end of 2016 and the fleet-wide process is expected to be finalized in 2018. Repainting takes on average six to 12 days per plane and will be scheduled in accordance with routine maintenance to maximize efficiency.
From 5 May, LATAM’s evolution will also become visible in 13 airports where the group’s airlines operate including their hubs in Santiago, São Paulo (Guarulhos), Lima and Brasilia as well as Río de Janeiro (Galeão), São Paulo (Congonhas), Buenos Aires (Ezeiza), Bogotá, Quito, Miami, Madrid, Guiyaquil and New York (JFK). Changes will range from new-look check-in counters and VIP lounges to rebranded boarding passes and screen displays.
In early May, the group will launch its new integrated website www.latam.com – available in six languages – where passengers will be able to seamlessly purchase tickets, check-in, review real-time flight statuses, set-up alerts and access other useful travel information.
Today also saw the unveiling of the new uniforms to be worn by over 23,000 cabin crew, sales office and airport staff throughout LATAM Airline Group’s network, with the global roll-out to begin before the end of 2016. The LATAM uniforms – which showcase the signature indigo and coral of the LATAM logo – were created by the celebrated Brazilian fashion designer Pedro Lourenço with collaboration from a focus group of over 80 employees from different areas of the company.
LATAM Airlines Group signaled further developments to its in-flight experience including a new onboard magazine and media platform Vamos/ LATAM, which will offer content across a range of channels in Spanish, Portuguese and English. In addition, an exclusive South American wine list will be introduced to all international flights of LATAM Airlines Group during 2016. The improvements follow last year’s introduction of LATAM Entertainment – which offers wireless content streaming direct to passengers’ mobile devices – to 200 short-haul aircraft (Airbus A319, A320 and A321).
To support the launch of the new LATAM products and services, the group will launch integrated marketing campaigns in each of the countries where it operates.
For more information about the implementation of the new LATAM brand visit: www.latam.com
New aircraft painting technology
LATAM Airlines Group is using new technology to paint LATAM aircraft that is 25% lighter than conventional methods, which the group expects will result in an average weight reduction of 20kg per aircraft.
The painting process for each aircraft requires multiple applications of paint and Clearcoat, a new technologically-advanced gloss coating which protects against extreme temperatures and aerodynamic wear. In total, repainting takes six days – the first two days to remove the original paintwork, followed by the application of multiple coats over four days. In terms of quantity, a Boeing 787 for example, requires 300 liters of paint and 150 liters of Clearcoat.
The new Clearcoat technology, used by LATAM, will also reduce each aircraft’s impact on the environment through the weight savings. It is estimated that the new technology will achieve a reduction in the group’s CO2 emissions of 3,900 tons per year.
About LATAM Airlines Group S.A.
LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a result of its association with TAM S.A. LATAM Airlines Group S.A. now includes LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and LAN Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM Linhas Aereas S.A., including its business units TAM Transportes Aereos del Mercosur S.A., TAM Airlines (Paraguay) and Multiplus S.A. This association creates one of the largest airline groups in the world in terms of network connections, providing passenger transport services to about 137 destinations in 25 countries and cargo services to about 144 destinations in 26 countries, with a fleet of 321 aircraft. In total, LATAM Airlines Group S.A. has approximately 50,000 employees and its shares are traded in Santiago, as well as on the New York Stock Exchange, in the form of ADRs, and Sao Paulo Stock Exchange, in the form of BDRs.
LATAM Airlines Group announced that LATAM is the new brand for LAN Airlines, TAM Airlines and Affiliates. LATAM Airlines Group is currently working on the gradual roll-out of the new corporate brand image. The first changes will be visible starting in the first half of 2016.
Each airline will continue to operate under their current brands and identities. For any inquiry of LAN or TAM, please visit www.lan.com or www.tam.com.br, respectively. Further information at www.latamairlinesgroup.net
Contact:
Megan Kat Williams, LATAM Airlines Group, [email protected], 786-265-6333
Caitlin Galeotti, Edelman, [email protected], 212-729-2494
Maine Designer’s Dresses to be featured on One of Univision’s Highest Rated Shows Nuestra Belleza Latina
SCARBOROUGH, Maine, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Maine designer, Ashley Lauren Kerr, continues to make a name for herself in the Latin American fashion industry with dresses from her form-fitting line, ASHLEYlauren, featured on Nuestra Belleza Latina, one of Univision’s highest rated shows and the first-ever show to top Facebook’s Weekly Buzz rankings.
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The May 1 episode of the show’s first-ever “All-Star” season, in which 12 former finalists returned to the show, will feature seven long and short formal dresses from the ASHLEYlauren collection. Select contestants of the beauty pageant and reality show previously wore ASHLEYlauren styles on the March 20 show, including Nathalia Casco, of Honduras; Setareh Khatibi, of Mexico; and Zoila Ceballos, of the Dominican Republic. Altogether the show’s contests represent nine Latin American countries.
“I feel honored to be chosen to showcase my collection on such a large international TV network such as Univision,” said Kerr. “I am excited to travel from Maine to Miami to do the filming and work with the contestants.”
As the youngest of the designers chosen and one of only two women, Kerr was selected because of her past experience as a judge for many pageants, including the Miss Venezuela 2010 Pageant, as well as a coach to numerous women and girls for pageants globally, from Miss Maine 2009 to Miss Bahamas 2015. In addition, she has dressed some of Latin America’s most stylish women, such as Shaila Durcal, television host Chiquinquira Delgado and former Miss Universe, Lupita Jones. Lucero also wore ASHLEYlauren in her recent music video, “No Entinendo.” Kerr’s pieces have even been recognized in ¡Hola!, TV y Novelas and People Español.
ASHLEYlauren’s corporate headquarters are located in Scarborough, Maine. The company also maintains showrooms in Atlanta and New York, but dresses can be found in ten countries and online at http://www.ashleylauren.com/.
Episodes of Nuestra Belleza Latina air on Sundays at 8:00pm ET on Univision and can be found online at www.Hulu.com or http://www.univision.com/shows/nuestra-belleza-latina.
ABOUT ASHLEYlauren
The ASHLEYlauren collection is a beautiful and red-carpet ready fashion line consisting of evening, cocktail, mother of the bride, bridal, prom, and pageant dresses. Her designs have been worn by Eva Longoria, Lucero, Sheila Durcal, Azucena Cierco, Chiquinquira Delgado, Lupita Jones and contestants in Nuestra Belleza Latina, Miss Universe and Miss World. ASHLEYlauren dresses are sold in specialty boutiques across the United States, Central and South America, Europe, the Middle East, Asia and Australia.
Contact: Linda Varrell
Broadreach Public Relations
207-619-7350
[email protected]
Supermajority of States Bans Powdered Alcohol
SAN FRANCISCO, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Alcohol Justice reports that 31 states have now legislated or regulated complete bans on powdered alcohol, and California is well on the way to do the same. Today, the California Assembly unanimously passed AB 1554 (Irwin, D–Thousand Oaks). A companion bill (SB 819, Huff, R– San Dimas) unanimously passed the Senate last month. To date, 113 out of 120 California legislators have voted for a powdered alcohol ban.
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“We hope California will be state number 32 to ‘just say no’ to another stupid alcohol product that will appeal to kids,” said Bruce Lee Livingston, Executive Director / CEO of Alcohol Justice. “Now that both California bills banning powdered alcohol have passed their house of origin, we expect them to sail forward, combine, and get to Governor Brown for a quick signature.”
Last March, Alcohol Justice requested emergency legislative action nationwide in response to news that the U.S. Alcohol & Tobacco Tax & Trade Bureau (TTB) had approved labels for the powdered alcohol product, Palcohol. The TTB approval gave a green light for the tax rates and labels, allowing states to allow the product, regulate or ban.
Since then, new laws have been passed in 31 states to prohibit the possession, purchase, sale, offer for sale, distribution, manufacture, or use of powdered alcohol. Most states make the violation of these provisions punishable with fines. There are ten states that have legislation in the pipeline to ban the products. There are only three states that allow sales.
In California, Alcohol Justice-cosponsored Assembly Bill 1554 which along with an SB 819 will create a comprehensive pre-emptive stop to a chilling litany of health and safety concerns associated with powdered or crystalline alcohol.
“Powdered alcohol is a dangerous product that has been designed and marketed as a way to make super-charged cocktails on the go. Binge drinking and alcohol related deaths are already a huge problem in California and adding powdered alcohol to the mix is a recipe for disaster,” said Assemblymember Jacqui Irwin (D-Thousand Oaks), author of AB 1554. “Today’s vote reflects the overwhelming, bi-partisan support behind the powdered alcohol ban and I applaud my colleagues for taking decisive action to protect public health.”
“Powdered Alcohol has a high potential to attract youth with its convenience, fruity flavors and portability,” stated Dr. Jim Kooler, spokesperson for California Alcohol Policy Alliance (CAPA), and Administrator of the California Friday Night Live Partnership and the California Center for Youth Development and Health Promotion. “Young people who begin drinking before age 15 are four times more likely to develop alcohol dependence and are two and half times more likely to become abusers of alcohol than those who being drinking at age 21.”
“We continue to agree with New York Senator Chuck Schumer who said Palcohol will become the ‘Kool-Aid’ of teenage binge drinking and will lead to acute alcohol poisoning and death,” stated Livingston. “We are grateful to the states that have placed public health and safety above commerce. We will continue to encourage elected leaders in states that have yet to take action to do so to keep the powdered alcohol threat out of their states as well,” added Livingston.
For more information: http://bit.ly/1qVbyGh
To TAKE ACTION: http://bit.ly/2443gOl
Contact: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336
DIR Honors Workers’ Memorial Day and Cal/OSHA’s Commitment to Workplace Safety
OAKLAND, California, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today on Workers’ Memorial Day 2016, the Department of Industrial Relations (DIR) remembers the men and women who have lost their lives and renews its 43 year commitment to safe and healthful workplaces. This international day of remembrance is held annually on April 28, the date Congress passed the Occupational Safety and Health Act of 1970 which promises every worker the right to a safe job.
“Worker deaths and injuries serve as poignant reminders about the critical importance of workplace safety measures,” said DIR Director Christine Baker. “We are dedicated to working with workers and employers to prevent on-the-job injuries and deaths.”
Cal/OSHA, a division of DIR, was established in 1973 as a state-run program to enforce effective standards, help employers provide safe working conditions, and conduct research, education and training in occupational safety and health. It was the first in the nation to adopt an Injury and Illness Prevention Program (IIPP) standard in 1991 and the first to adopt a heat illness prevention regulation in 2005, followed by high-heat regulations in 2010 for industries that include agriculture, construction, landscaping, and oil and gas extraction.
“Cal/OSHA gives workers and employers the knowledge and training to identify workplace hazards before they result in trauma and loss,” said Cal/OSHA chief Juliann Sum. “Our education and outreach are vital components for ensuring that workers and employers understand the right to a safe job.”
Cal/OSHA’s safety programs include its illness prevention campaign “Water. Rest. Shade. – The work can’t get done without them,” which has increased employer awareness and compliance and reduced outdoor-related illnesses and deaths since its introduction in 2010. Cal/OSHA’s Heat Illness Prevention web pages include resources and updates on state-wide training sessions, as well as a guide to new requirements with additional safeguards starting May 1.
In 2012, Cal/OSHA launched a state-wide Confined Space Initiative following the deaths of seven workers due to confined space hazards in various industries. The website has resources on confined space hazard prevention.
Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Cal/OSHA’s Consultation Service provides free and voluntary assistance to employers to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from the Cal/OSHA Consultation Program.
Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 provides recorded information in English and Spanish on a variety of work-related topics. Complaints can also be filed confidentially with Cal/OSHA district offices.
For media inquiries contact Erika Monterroza or Peter Melton at (510) 286-1161.
https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1
The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. Non-media inquiries can contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.
The Nation’s Largest Cinco de Mayo Party Has Landed in South Dakota!
SIOUX FALLS, South Dakota, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sioux Falls has always been an off-the-beaten-path destination for musical acts for decades. In a rare moment for the community, Sioux Falls will host an internationally acclaimed act to make this year’s Cinco de Mayo celebration one of the biggest in the country!
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Badlands Entertainment Group and Badlands Pawn is bringing the six-time Grammy award-winning Latin super group Los Tigres del Norte to Sioux Falls for a truly once in a lifetime Cinco de Mayo celebration.
“I’ve had this band on my radar for years and can’t believe we’re finally getting them to come play at the Badlands,” said Badlands CEO Chuck Brennan. “This is really going to be the biggest Cinco de Mayo party the region has ever seen.”
Los Tigres del Norte has been active since 1968 when the members were all in their teens. 32 million records later, the band and its public have turned its norteño style of music into an international genre. Their popularity comes as no surprise given their talent for portraying real life in a manner that strikes a chord with people across the Americas. Many of their most popular songs are tales about life, love, and the struggle to survive in an imperfect world. If you’re one of the lucky ones to have tickets to this event you’ll hear songs about love and betrayal, narcos, immigration, and life in rural Mexico.
The band is one of those rare groups that are wholly dedicated to their fan base, and it’s not uncommon for them to play for hours on end. In fact, in October 2009 Los Tigres del Norte held a concert in Guadalupe that lasted 12 hours, breaking their record of 9 hours from the previous year!
Sioux Falls’ Hispanic population is a cherished and vital part of the community, and an event of this magnitude will no doubt bring everyone closer together for one night of spicy Mexican reverie. So get your boots polished, your dresses and guayaberas ironed, and your sombreros ready – it’s going to be a Cinco de Mayo at Badlands Pawn that Sioux Falls will be talking about for months to come!
“The city of Sioux Falls is so proud to host this level of diverse entertainment, especially on this historic Mexican Holiday. Cities the size of Los Angeles would love to have Los Tigres del Norte on Cinco de Mayo and leave it to Chuck to steal their thunder!” expressed long time city commissioner Kenny Anderson.
Cinco de Mayo at Badlands Pawn will kick off at 5:30pm with an outdoor pre-party open to the public with tacos, margaritas, mariachi music, and half-priced cervezas. The venue will open at 7:30pm to keep the celebration going. Tickets start at $50 for general admission with VIP, meet and greets, and suites also available. Head to BadlandsBoxOffice.com to reserve your tickets.
Contact: Shon McKee, 702-496-5740, [email protected]
First Ever Civil Rights, Environmental Justice, Conservation Coalition Announces Recommended Policies To Foster Inclusive Approach To Public Lands
WASHINGTON, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — On the eve of the Centennial of the National Park Service, an unprecedented effort to increase inclusion and representation of America’s communities of color in our national parks and other public lands was announced today by a first-of-its-kind coalition of civil rights, environmental justice, conservation groups and community leaders and activists from across the country. The group has posted on change.org their specific policy recommendations, which they are urging this president and the next to use as a blueprint for the nation’s second century of conservation.
Specifically, the group is asking President Obama to issue a Presidential Memorandum on the Centennial of the National Park Service on August 25, 2016, to encourage federal land management agencies to reflect the demographic and ethnic diversity of our nation’s citizens; respect the historical, cultural and spiritual stories and unique contributions of all Americans; and actively engage all people.
“The face of America is rapidly changing; yet our public lands do not reflect this demographic and ethnic diversity. We have a moral responsibility to fix this disconnect now, for our children, for our grandchildren and for all those that came before us. We must head into the next 100 years with a strong commitment to a more inclusive approach to public lands that puts a priority on engaging all Americans and protecting cultural and natural landscapes that tell our country’s complex history,” said Dr. Carolyn Finney, author, Black Faces White Spaces, and coalition participant.
By 2020, half of all youth in America will be of color. The Census Bureau predicts that by 2043, a majority of our country’s residents will be people of color. Yet an Outdoor Foundation study found that 73 percent of Americans who participated in outdoor activities in 2014 were white. The nation’s changing demographics, coupled with the threats of climate change, increased energy development and partisan attacks on clean air, water and public lands, requires the urgent engagement of all Americans in the use and protection of the nation’s national parks and other public lands.
The coalition’s policy recommendations for a more inclusive system of public lands come on the heels of President Obama’s 23rd national monument designation and a National Park Week Proclamation committing to helping all Americans discover the outdoors and enjoy America’s public lands. Building on the President’s leadership thus far, the coalition’s policy recommendations identify five areas of focus, with immediate and long-term actions identified in each category. These include: 1) Access to public lands, 2) Historical, spiritual, sacred and cultural preservation, 3) Landscape-scale conservation, 4) Stakeholder engagement and, 5) Workforce diversity.
According to a 2014 report by the Center for American Progress, of the 460 national parks and monuments, only 112—24 percent—recognize or are dedicated to diverse peoples and cultures.
“President Obama has shown great leadership on parks and public lands, but there is always more progress to be made. We challenge this President and the next one to embrace a vision for the next century of conservation that focuses on the importance of national parks and public lands for all Americans,” said Maite Arce, President/CEO of the Hispanic Access Foundation.
The group has posted its policy document online as part of the official Centennial Initiative change.org petition to President Obama. The group’s vision statement and a full list of coalition members is also listed there.
“The President should use the Centennial to call for a more inclusive approach to conservation of our public lands that reflects the faces of our country; respects different cultures and takes responsibility for actively engaging all people,” said Mark Masaoka, Policy Director of the Asian Pacific Policy & Planning Council.
(Español) Diario BAE Negocios Internacional estará cubriendo la Entrega de la llave de la Ciudad de Miami que el Alcalde Tomás Regalado le hará, en la Sede de la Embajada de Estados Unidos en Buenos Aires, al Jefe de Gobierno Horacio Rodriguez Larreta
(Español) Diario BAE Negocios Internacional acompaña a la Misión Comercial Multisectorial organizado por la Cámara Argentina de la Florida, que tendrá lugar del 4 al 6 de mayo en la ciudad de Buenos Aires
