StarShop and Tu Visión Canal announce an exclusive joint partnership to market to U.S. Hispanics

April 14, 2016

LOS ANGELES, April 14, 2016 /PRNewswire-HISPANIC PR WIRE/ — StarShop and Tu Visión Canal announce an exclusive joint partnership in developing a Spanish Language Shopping Portal and Mobile App. This initiative joins the ideology of Tu Visión Canal which considers Language and Culture in giving Spanish Speakers the On-Line Video experience they deserve with high fashion, high quality and the affordable products of StarShop. Together they will capture a large percentage of the $1.5 Trillion+ U.S. Hispanic retail purchasing power.

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StarShop represents brands from renowned retail international companies and examples of brands being sold on StarShop include Guess, Ray-Ban, LG, Canon, Dyson, and Clinique. These brands will be married to Tu Visión Canal Content Creators to integrate organically into their weekly videos uploaded onto Tu Visión Canal, to deliver a unique shopping experience.

“StarShop is excited to be changing the face and future of Shopping again. This will have benefits to our current Customers and our new Latino Customers, our Vendors and our Shareholders. I saw the future 30 years ago standing next to my Father, the Founder of QVC, when it went live. I get to experience it again with StarShop and Tu Visión Canal,” says StarShop COO, Marvin Segel.

“This joint venture is a perfect match. StarShop is changing the retail industry and Tu Visión Canal is changing the face of Social Technology. Together we will serve the Latin World community by uplifting the community with empowering family friendly content, technology and now the power of shopping in their language at their fingertips with confidence. The world for ‘Nuestra Comunidad’ is changing,” expressed Founder and CEO Ulysses Alvarado.

StarShop “Compra Como Una Estrella” will be available on TuVisiónCanal.com and integrated into the Tu Visión Canal Mobile App, now available for iOS and Android, during the summer of this year.

About Tu Visión Canal: Tu Visión Canal is a Latino Social Media Technology Company that is focusing to uplift the 528 million + Spanish Speaking World Community by providing a Spanish Language social video tech platform and app where general public & professional content creators can upload and share their empowering and inspiring videos and more worldwide.

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AHAA Pulls Out all the Stops for Its Annual Conference and Focuses on the Future of Marketing

April 13, 2016

MIAMI, April 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — 2016 is a big year for AHAA: The Voice of Hispanic Marketing – not only is the organization celebrating its 20^th anniversary but it is putting on the most anticipated multicultural marketing conference of the year. AHAA 20/20: The Future in Focus, taking place at the Nobu Eden Roc Resort in Miami on April 18-20, acknowledges the tremendous growth of the past two decades but also lasers in on how exponential changes in technology and demographics are shaping the U.S. marketing landscape of today and tomorrow. AHAA has jam-packed the most buzzed about topics, such as demographic disruption, social native content, digital fraud, programmatic and ad blocking, into a powerful, three-day agenda.

“Our market is more relevant than ever – second- and third-generation Hispanics have become the lifeblood of our nation and the strategic linchpin to the most successful marketing campaigns,” said AHAA Chair Linda Lane Gonzalez, president of viva partnership, inc. “Brands, media and agencies that are looking to evolve with this dynamic marketplace will be attending this landmark conference.”

The party starts Monday evening when singer/songwriting duo and sons of legendary singer Ricardo Montaner, Mau y Ricky, will perform live during the welcome reception and cocktail party. Attendees will be the first to hear their new sound, as they will debut songs from their first album title ARTE at AHAA. Kicking off the conference Tuesday morning is opening keynote speaker Wendy Clark, President-CEO of North America DDB.

Other notable speakers include film and television screenwriter and producer Roberto Orci, billion-dollar filmmaker behind some of the decade’s biggest films including Mission: Impossible III, Eagle Eye, Transformers, Transformers: Revenge of the Fallen, Cowboys and Aliens and the Star Trek films; Eric Reynolds, SVP-Chief Marketing Officer, The Clorox Company; Rich Benjamin, Author of Searching for Whitopia: An Improbable Journey to the Heart of White America; Luis Balaguer, founder and CEO of Latin World Entertainment (LatinWE), the premier Hispanic talent management company in the U.S., along with digital superstars Juan Pablo Zurita, the #1 Vine and Snapchat personality in Latin America, and Miss Colombia 2014 Ariadna Gutierrez, who became one of the most recognized beauty queens in the world when host, Steve Harvey, accidentally announced her as the winner of the 2015 Miss Universe Pageant.

This year, State Farm® will be crowned the 2016 AHAA Marketer of the Year, joining a prestigious short list of elite brands that have received the award, including McDonald’s, Toyota, and Walmart. Leif Roll, marketing vice president at State Farm, will accept the award on the company’s behalf and join Luis Miguel Messianu, Chairman and CEO of Alma, for a candid discussion on the State Farm brand’s successful 20-yearlong commitment to Hispanics and what it takes to stay relevant in a changing marketplace.

The accolades don’t stop there – AHAA is honoring agency pioneer Ernest Bromley with the Caballero Award and Ceril Shagrin, executive vice president of Audience Measurement Innovation and Analytics for Univision Communications Inc. (UCI), with the Lifetime Achievement Award during a special luncheon that also will feature a donation ceremony as representatives from the Smithsonian Institute will accept artifacts from AHAA’s YEAR Voto campaign, which will be included in the National Museum of American History. In addition, past presidents will join the honorees and blow out the candles for AHAA’s 20^th birthday.

Finally, AHAA is known for its breakdown sessions that allow attendees a deeper dive into key tracks, including research, digital and public relations:

Known for its breaking research, AHAA is bringing the latest studies from Nielsen, The Futures Company, U.S. Census, YuMe and Culturati. Attendees will be armed with new information on disruptive demographics, consumer purchase behavior, culturally-relevant video content and messaging.
Spearheaded by AHAA’s Hispanic Digital Media Committee (HDMC), the digital track will cover automated advertising, digital product branding, digital audio, social native content, and digital advertising fraud.
In partnership with the Hispanic Public Relations Association (HPRA), the public relations track features leading Latina PR business owners, including Roxana Lissa, founder and CEO, RL Public Relations & Marketing and partner, Sportivo, Yvonne Lorie, founder of Refresh PR, and Audrey Ponzio, founding partner, APC Collective, as they share their experience and insights on and what it means to be a power player in the communications industry. Moderated by Sabrina Macias, head of PR & Communications, DraftKings, this session covers how to drive revenue in an ever-evolving communications industry, attract and retain top talent, and deliver excellent client service. In addition, as the agency leading Hispanic public relations strategy for the launch of the all-new Hyundai Sonata, Lorie and her team will provide a glimpse into how they were able to penetrate the saturated auto market and develop a meaningful and engaging program driving approximately half a million dollars in earned media

AHAA would like to thank its generous sponsors for making this special iteration of the AHAA Annual Conference possible: Audio Ad, Azteca America, BrightBox, Clear Channel Outdoor, CNN En Espanol, Entravision, HispanicAd, Hispanic On Demand, iHeartMedia, IP Advertising, Miami Herald/El Nuevo Herald, Multicultural Marketing, NBCUniversal Hispanic Group, Nielsen, Orci, Portada, PRODU, SBS, Univision, Yahoo, and YuMe.

For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #ahaafuture.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Discovery En Español Premieres The Documentary SHERPA, HÉROES DEL EVEREST, A Story Of Tragedy And Triumph

April 13, 2016

A Sherpa climbing up Mount Everest as seen on the documentary SHERPA, HEROES DEL EVEREST. Premieres April 24 at 9PM on Discovery en Espanol.

MIAMI, April 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Discovery en Español gives viewers an up-close look at the deadliest avalanche ever recorded on the mountain in SHERPA, HÉROES DEL EVEREST. Airing in more than 220 countries and territories, the BAFTA-nominated production chronicles the tragedy itself as well as changes made to the climbing industry in response to the disaster and the struggle for recognition of the Sherpa community. SHERPA, HÉROES DEL EVEREST premieres Sunday, April 24 at 9PM E/P during the Discovery a Fondo (#Afondo) block.

Boiling unrest in the Sherpa community, which culminated at a highly-publicized confrontation between Western climbers and a group of Sherpas, brought Director Jennifer Peedom to the base of Everest. While capturing the shifting dynamics of Everest climbing culture and Sherpa Phurba Tashi’s world record-breaking attempt to summit the mountain, Peedom’s team witnessed the single deadliest day in the mountain’s history.

On April 18, 2014, a massive avalanche tore through the Khumbu Icefall, killing 16 Sherpas. Considered the worst tragedy in the history of Everest, the avalanche sparked a debate about the vital and uncredited role of the Sherpa guides in helping climbers up the mountain. SHERPA, HÉROES DEL EVEREST captures the exact moment the disaster struck and the struggle of a community united in grief and anger, as they reclaim the respected mountain they call Chomolungma.

The documentary also exposes the Sherpas’ precarious working conditions and their demands that the government help improve their dangerous line of employment. Ultimately, they must decide whether to continue their climb to provide for their families, or to cancel the season out of respect for themselves and those who lost their lives in the avalanche.

“Director Jennifer Peedom has skillfully captured an underexposed community in its momentous journey through hardship and obstacles,” said Angela Recio Sondon, Vice President of Content for Discovery en Español. “The documentary SHERPA, HÉROES DEL EVEREST has the ability to inspire positive change for the surrounding Everest communities and will forever alter how audiences see the mountain.”

SHERPA, HÉROES DEL EVEREST was produced by Bridget Ikin, co-founder of Felix Media, a leading independent film and television company in Australia, and John Smithson, Joint Creative Director of Arrow Media in the UK. For Discovery Channel, John Hoffman served as Executive Vice President of Documentaries and Specials with Jon Bardin as Director of Development and Production of Documentaries and Specials.

For more about network programming, please follow us on facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

Photo – http://photos.prnewswire.com/prnh/20160413/354979
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(Español) Informe sobre políticas detalla casos de obra esclava en fincas cafetaleras en Brasil: Innovadora campaña de Brasil crea la posibilidad para un sector del café libre de la esclavitud

April 13, 2016

Sorry, this entry is only available in Español.

(Español) 8 de cada 10 posibles votantes opinan que los candidatos presidenciales deben tener un plan para el Seguro Social como un principio básico para el liderazgo presidencial, según una nueva encuesta de AARP de votantes de 50 años o más

April 13, 2016

Sorry, this entry is only available in Español.

SC Johnson Donates 50,000 Units of OFF!® Mosquito Repellent to AmeriCares to Assist in El Salvador and Florida

April 13, 2016

Photo of the Aedes aegypti mosquito from the SC Johnson Entomology Research Center in Racine, WI.

RACINE, Wisconsin, April 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — SC Johnson today announced a partnership with AmeriCares to donate 50,000 units of OFF!^® personal repellent to be distributed in Florida and El Salvador to help families combat the mosquitoes that may carry disease. This donation is part of SC Johnson’s commitment to provide at least $15 million over the next year to help protect families from the Zika virus.

Photo – http://photos.prnewswire.com/prnh/20160412/354297

“El Salvador, with one of the highest rates of Zika in Central America, has a pressing need for assistance. In the U.S., Florida has the highest number of travel-related cases of Zika and many residents who travel frequently to countries with Zika outbreaks. Personal repellent can help protect needy families against the spread of mosquito-borne disease in this state,” said Fisk Johnson, Chairman and CEO of SC Johnson. “Working with an organization like AmeriCares and its partner network allows us to get people the tools they need to protect themselves.”

Today’s donation to AmeriCares is the latest announcement in SC Johnson’s ongoing effort to provide up to $15 million in resources to help defend against the mosquitoes that may carry the Zika virus. In coordination with the CDC Foundation, SCJ supported the Zika Action Plan Summit held by the White House and the U.S. Centers for Disease Control and Prevention (CDC) on April 1, and also donated to the CDC’s Zika Prevention Kits. Additional donations have been made to the Rio de Janeiro-based Children’s Health Association and the County of Hawaii Civil Defense Agency.

AmeriCares is an emergency response and global health organization that saves lives and builds healthier futures for people in crisis in the U.S. and around the world. Since it was established in more than 30 years ago, AmeriCares has distributed more than $12 billion in humanitarian aid to 164 countries, including the United States.

“Prevention is key to management of the Zika virus,” said AmeriCares Medical Officer Julie Varughese. “We’re excited to be able to offer this repellent as a way for families in high-risk communities to reduce their risk of transmission.”

SC Johnson is the world’s largest manufacturer of insect repellents and household insecticides, including OFF!^®, Autan^®, Raid^® and Baygon^®. Amid growing concern about mosquito-borne diseases, SC Johnson has scaled up its production efforts to meet increased national and global demand for personal repellents and to ensure that families have steady access to these essential products. In addition, for 60 years, SC Johnson entomologists have studied insects at the Entomology Research Center in Racine, Wis., the biggest private, urban entomology research center in the world. For more information, please go to www.scjohnson.com/mosquitoes

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

Puerto Rico Named as Test Site in Preparation for the 2020 Census

April 12, 2016

WASHINGTON, April 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — The U.S. Census Bureau announced today that it plans to conduct a test census in selected areas within Puerto Rico beginning February 2017. The Census Bureau will test new technologies, operations and procedures for the 2020 Census of Puerto Rico.

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The test will take place in three municipios within the San Juan metro area. Approximately 123,000 housing units within Carolina, Loíza and Trujillo Alto will participate in this test.

The Census Bureau selected these municipios because residents who live in these areas are likely to use a variety of response options including the Internet, mobile devices, paper questionnaires and telephone. Additionally, the Census Bureau will further test and refine the address canvass operation.

Conducting this test will require hiring temporary census staff. The Census Bureau will begin recruiting in October 2016. More information will be available then on census.gov.

The Road to the 2020 Census

This test supports the goal of the 2020 Census, which is to count everyone once, only once, and in the right place. As 2020 Census operations move forward, the Census Bureau will continue to improve the use of mobile technology, administrative records, innovations from the geospatial industry and self-response via the internet. This test will provide insights and guide our planning to ensure an accurate census.

For more information, visit census.gov/2017censustests.

2017 Puerto Rico Census Test
Preparing for the 2020 Census

The U.S. Census Bureau is researching modern and cost-efficient methods for the population to exercise its civic obligation to be counted in the 2020 Census of Puerto Rico. Whether through the internet, telephone, traditional paper questionnaires, or in-person visits, the Census Bureau is committed to making the mandatory once-a-decade headcount quick, easy, and safe for all to participate. The 2017 Puerto Rico Census Test is conducted by the Census Bureau in preparation for the 2020 Census of Puerto Rico. The test will allow the Census Bureau to employ new methods and refine processes under consideration for conducting the census in Puerto Rico in 2020.

The Purpose of the 2017 Puerto Rico Census Test
The 2017 Puerto Rico Census Test will provide the Census Bureau an opportunity to test components of new technologies to ensure they work independently and together resulting in a seamless experience for Puerto Rico residents in 2020. The test will evaluate the effectiveness of address canvassing and integration of the data collection methods—primarily, the data collection geared toward self-response and nonresponse follow-up (the operation conducted to personally visit households that to do not respond to the census). The test will take place in three municipios within the San Juan metro area: Carolina, Loíza and Trujillo Alto.

Goals

Test the process of updating and validating Puerto Rico addresses with revised address structures. This process, known as address canvassing, will help the Census Bureau deliver a complete and accurate address list and spatial database for the 2020 Census of Puerto Rico.
Assess how internet self-response integrates with other methods of collecting responses, such as questionnaire mail back and household visit, to provide an accurate count for Puerto Rico.
Test data collection modes (internet self-response, traditional paper questionnaires, and mobile devices used for nonresponse follow-up) in Spanish to ensure efficient and effective non-English, data collection operations.

Hiring Information
Starting in October 2016, the Census Bureau will begin recruiting for temporary full-time and part-time positions in support of the 2017 Puerto Rico Census Test. Positions will be available in Carolina, Loíza and Trujillo Alto from February through July 2017. More information will be available at that time.

For more information, visit census.gov.

PUERTO RICO
The Census Bureau will
conduct the 2017 Puerto Rico
Census Test in the municipios
of Carolina, Loíza and Trujillo
Alto. The test area includes
approximately 123,000
housing units.
Census Day is April 1, 2017.

U.S. Department of Commerce
Economics and Statistics Administration
U.S. Census Bureau

Public Information Office
301-763-3030 / [email protected]
Connect with us on Social media
census.gov

The Mansions at Doral Breaks Record for Most Expensive Pre-construction Home Sold in Doral

April 12, 2016

Rendering of one of the eight model home types offered at The Mansions of Doral. Each home is designed to be customized to its owner's vision and taste.

DORAL, Florida, April 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Mansions of Doral, the luxury single-family home community rising up in Miami’s Doral neighborhood, broke records for selling one of its 66 customizable mansions for $2.55 million, making it the highest sale ever for a single-family, pre-construction home in Doral. The sale comes on the heels of another home recently sold in the community for $2.3 million. ONE Sotheby’s International Realty closed on the home.

Photo – http://photos.prnewswire.com/prnh/20160406/352190

The 5,400-square-foot mansion features six bedrooms, six-and-a-half bathrooms, premium Italian finishes, double-height ceilings, custom-Italian kitchen, Sub Zero and Wolf stainless steel appliances, a sophisticated smart system and a 670-square-foot rooftop terrace.

Devtov and Century Home Builders, development companies with more than 20 years of experience, came together to create the elite gated community, which includes eight model home types, 35 floor plans and over 100 different customizations. Each home is designed to be customized to its owner’s vision and taste.

The homes, located along Northwest 107 Avenue, range from 3,300 square-feet to 6,425 square-feet and from four-to-nine bedrooms. With less than 20 homes left to be sold, prices start at $1,225,000.

Boasting the amenities of a five-star resort, each homeowner will have access to a private clubhouse complete with a state-of-the-art fitness space, wellness center, spa, massage room, sun deck with swimming pool, and event venue.

Doral is gaining global recognition for its revival as a premier destination to work, live and play. Doral is in close proximity to Miami’s major highways, the Miami International Airport, top-performing schools and hospitals, the Trump National Doral Golf Course, Dolphin Mall and International Mall, and is expecting over 200 new shops and restaurants coming to the area. In 2009, Forbes named Doral #2 in “America’s Top 25 Cities to Live Well in”.

The Mansions of Doral is the product of a visionary team, which includes Devtov’s founder JC Tovar, along with his in-house team, and Pascual, Perez, Kiliddjian and Associates (PPK), an architectural firm dedicated to creating efficient and elegant homes for distinguished developers in Florida. The combined forces bring together the graphic beauty of modernism with a rich, classic design that define The Mansions at Doral.

For more information, visit www.TheMansionsatDoral.com.

Cal/OSHA Urges Employers to Protect Outdoor Workers from Record-Breaking Heat Wave

April 11, 2016

FRESNO, California, April 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — California heat of the past several years has shattered temperature records going back more than 100 years. With this year’s heat season approaching, Cal/OSHA hosted a news conference today to remind employers that prevention is the best defense for outdoor workers against heat-related illness and death.

A key component to Cal/OSHA’s prevention model includes annual trainings statewide in both English and Spanish. Two bilingual trainings, co-sponsored by the Nisei Farmers League and 11 other agricultural employers, were held today in Easton. The trainings highlight the need to protect outdoor workers from heat illness and the requirements under California’s heat illness standard.

“Employers at outdoor worksites must know the steps to take to prevent heat illness injuries on the job,” said Cal/OSHA Chief Juliann Sum. “Cal/OSHA continues to focus on training and outreach, combined with enforcement targeting those employers who put their workers’ safety at risk.”

The risk of heat illness is generally highest for people who work outdoors. Therefore, Cal/OSHA’s approach to prevention includes inspections at outdoor worksites in industries such as agriculture, landscaping and construction during heat season. These targeted inspections check for compliance with the heat illness prevention standard and the injury and illness prevention standard, which require employers to take the following basic precautions:

Train all employees and supervisors on heat illness prevention.
Provide enough fresh water so that each employee can drink at least 1 quart per hour, or four 8-ounce glasses of water per hour, and encourage them to do so.
Provide access to shade and encourage employees to take a cool‐down rest in the shade for at least 5 minutes. They should not wait until they feel sick to cool down. Shade structures must be in place when temperatures exceed 80 degrees Fahrenheit, or upon request.
Closely observe all employees during a heat wave and any employee newly assigned to a high heat area. Lighter work, frequent breaks or shorter hours will help employees who have not been working in high temperatures adapt to the new conditions.
Develop and implement written procedures for complying with the Cal/OSHA Heat Illness Prevention Standard, including plans on how to handle medical emergencies and steps to take if someone shows signs or symptoms of heat illness.

The most frequent violation that Cal/OSHA cites during targeted heat inspections is for failure to have a proper written heat illness prevention plan specific to the worksite. Serious violations are often related to inadequate access to water and shade, and to a lack of supervisor and employee training.

To remain in compliance with the standard, Cal/OSHA encourages employers and worker supervisors to learn more about the standard, which was updated in 2015. Please refer to the Cal/OSHA guidance on the new requirements and the Heat Illness Prevention Enforcement Q&A for more information on the updates.

Additional information about heat illness prevention, including details on upcoming training sessions throughout the state can be found on Cal/OSHA’s Heat Illness Prevention page. Cal/OSHA also has extensive multi-lingual materials for employers, workers and trainers on its Water. Rest. Shade. public awareness campaign website.

Questions related to heat illness prevention should be directed to Cal/OSHA’s Consultation Services Branch, which provides free and voluntary assistance to employers and employee organizations to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from Cal/OSHA Consultation Services.

Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 provides recorded information in English and Spanish on a variety of work-related topics. Complaints can also be filed confidentially with Cal/OSHA district offices.

Members of the press may contact Julia Bernstein or Peter Melton at (510) 286-1161 with questions or to arrange interviews. The public is also encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

Letter Carriers’ 24th Annual Food Drive with a Fresh Twist

April 11, 2016

National Association of Letter Carriers. (PRNewsFoto/National Association of Letter Carriers)

WASHINGTON, April 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — The National Association of Letter Carriers will hold its 24^th annual food drive on Saturday, May 14. The Stamp Out Hunger® Food Drive, the country’s largest single-day food drive, provides residents with an easy way to donate food to those in need in the community. Customers simply leave their donation of non-perishable goods next to their mailbox before the delivery of the mail on Saturday May 14, to be collected and distributed to local food agencies by letter carriers. Visit www.nalc.org/food to learn more.

Logo – http://photos.prnewswire.com/prnh/20110406/DC78673LOGO

In a new addition to this year’s food drive, letter carriers are teaming up in a few targeted areas with Amp Your Good, a company that provides an efficient way to get healthy fresh fruits and vegetables to local food banks. Postal patrons living in San Francisco, parts of New York City and Greenwich, CT will receive the usual reminder postcard this year asking that non-perishable food donations be left next to their mailbox on the second Saturday in May, but they’ll also get an additional message about the opportunity – by going to www.StampYourGood.com – to donate fresh produce. That can be done throughout the month of May.

In its 23 years, the Letter Carrier food drive has collected more than 1.4 billion pounds of food, and in each of the last 12 years has collected more than 70 million pounds. Given the continuing problem of hunger in the United States, the hope is that this year’s effort will continue that success.

The 280,000-member National Association of Letter Carriers represents letter carriers across the country employed by the U.S. Postal Service, along with retired letter carriers. Founded by Civil War veterans in 1889, the NALC is among the country’s oldest labor unions.

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