HITN Scores Programming Partnership to Add Weekly Sports to Its Lineup

March 7, 2016

NEW YORK, March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Hispanic Information and Telecommunications Network (HITN), the Pay TV network that offers educational content for U.S. Hispanic audiences, announced today its exclusive sports lineup will include two new shows, Gillette World Sports (GWS), and Football Review. Both shows will feature the latest in sports and world football (soccer) news.

Logo – http://photos.prnewswire.com/prnh/20160307/341071LOGO

Logo – http://photos.prnewswire.com/prnh/20160307/341070LOGO

“With these weekly sports programs, we aim to meet audience demand for sports programming,” said HITN’s General Manager, Eric Turpin.

Gillette World Sports (GWS) is legendary for its coverage. Presented on HITN as Cabalgata Deportiva Gillette, it will cover sports from all over the globe, offering a mosaic of all sporting events to the U.S. Hispanic market.

Football Review is an innovative and provocative program that offers a detailed look at European and international soccer leagues, including top games and exclusive interviews with star athletes.

Both Cabalgata Deportiva Gillette and Football Review are among the world’s most iconic sports programs. They will be presented back-to-back, Tuesdays and Thursdays and during the weekend. The shows will offer analysis, discussion, and highlights of the week’s top developments in sports, and in international soccer.

“Covering all the football action from European leagues, along with its weekly wrap up and analysis of UEFA Champions League and other regional tournaments, we are sure that HITN will engage all sports fans in the U.S. Hispanic Market,” said Humberto Ciffoni, General Manager of Football Review.

With all eyes on the qualifying process for the Rio 2016 Olympics, fans can keep up with the latest developments by turning to HITN for the most up-to-date news in international soccer. “Soccer is a true passion for many in the United States. With Football Review lets us offer fans the perfect way to follow all of the action from the upcoming Olympic games in Brazil and beyond,” said Turpin.

For more information about the Hispanic Information and Telecommunication Network (HITN, Inc.),
please visit http://www.hitn.org/en/about-us.

About Gillette World Sports (GWS): http://www.aztecadeportes.com/tmpindex/

What: HITN Adds Sport and Football Review Programming to Its Lineup
When: March 2016
Where: HITN TV – Brooklyn, NY

City Of Hope Launches Spanish-Language Integrated Communications Campaign To Meet The Needs Of The Hispanic Community

March 7, 2016

DUARTE, California, March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — City of Hope today announced the launch of its first-ever broad, integrated Spanish-language communications campaign to reach the Hispanic community in Southern California. This multichannel campaign features stories from City of Hope cancer survivors, and highlights how doctors partner with researchers to create innovative treatments that help patients beat cancer and live fuller lives.

Photo – http://photos.prnewswire.com/prnh/20160307/340943

“At City of Hope, we strive to provide our patients with comprehensive, individualized care supported by the latest scientific discoveries,” said I. Benjamin Paz, M.D. “Unlike most cancer centers, we treat our patients a few steps away from our medical research facilities, where physicians and scientists work tirelessly to develop medical breakthroughs that will result in lifesaving treatments.”

It is estimated that cancer is the leading cause of death among U.S. Hispanics, with more than 22 percent of total deaths in 2012 being cancer-related. It is critically important to educate U.S. Hispanics on the benefits of early detection and treatment. According to the most recent cancer figures in the U.S., about one in three Hispanics will be diagnosed with cancer in his or her lifetime. The American Cancer Society also estimates that one in five Hispanic men and one in six Hispanic women will die from cancer.

“You have cancer” is the last thing anyone wants to hear. While in her early 40s, Amelia Tena learned that her breast cancer had returned less than two years after the first diagnosis. She decided to search for specialized care at a comprehensive cancer center and found City of Hope. A Hispanic immigrant who came to the U.S. to work hard and achieve her own American dream, Amelia persevered, and eventually she beat cancer.

“Going to City of Hope was the best decision I ever made,” Amelia said. “I felt reassured to find doctors and nurses who spoke Spanish and who helped me with my treatment and surgery options. I had a whole medical team working for me, and together with my determination and my family’s support, they helped me beat cancer.”

With a focus on individual patients as well as their disease, City of Hope’s multidisciplinary care teams collaborate to treat both the physical and emotional needs of their patients. City of Hope offers comprehensive assistance for patients and their families through patient education, support groups, social resources and mind-body therapies to help patients return to a full, vigorous life.

Amelia is a living testament of how City of Hope works with patients, and her remarkable story was the inspiration for City of Hope’s new Hispanic brand campaign. A nine-year cancer survivor, Amelia lives an active lifestyle, practicing tai chi and taking long walks with her husband. She also serves as an ongoing volunteer at City of Hope, counseling Spanish-speaking patients who visit the treatment center.

“I am so grateful for the care I received at City of Hope and for the many resources they offer patients and their families,” said Amelia. “I recommend City of Hope to anyone who wants compassionate care in their language of preference, along with a team of doctors and scientists whose mission is to save lives.”

The campaign was developed based on key insights resulting from qualitative research conducted among Latino cancer patients and their caregivers. It includes Spanish-language TV, radio, print, digital and outdoor advertising, as well as online and social media.

To learn more about City of Hope, please visit www.cityofhope.org/espanol. Follow us on Facebook, Twitter, YouTube or Instagram.

About City of Hope

City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope’s main hospital is located in Duarte, California, just northeast of Los Angeles, with community clinics throughout Southern California. It is ranked as one of “America’s Best Hospitals” in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics.

Contact:	Letisia Marquez
	City of Hope
	(626) 218-3398
	[email protected]

SC Johnson Donates More Than 60,000 Units of OFF!® Mosquito Repellent for U.S. Territories

March 7, 2016

RACINE, Wis., March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, as part of its commitment to provide at least $15 million to help protect families from the Zika virus, SC Johnson announced a donation of more than 60,000 cans and bottles of OFF!^® personal insect repellent to the CDC Foundation, in partnership with the U.S. Centers for Disease Control and Prevention (CDC). The repellent will be part of Zika prevention kits distributed by the CDC and specifically targeted to help pregnant women in Puerto Rico, the U.S. Virgin Islands and American Samoa.

“The Zika virus is devastating and continues to spread. We have a responsibility to help where we can, particularly for those at high risk. The people of SC Johnson are committed to helping these needy families protect themselves from the mosquitoes that may carry Zika,” said Fisk Johnson, SC Johnson Chairman and CEO.

In February, SC Johnson sent an initial donation of OFF!^®to the CDC to meet an immediate need for resources. The products were used in assembling 5,000 kits that have already been distributed. The additional units of OFF!^® personal repellent, which contains DEET, will be included in additional Zika prevention kits distributed by the CDC. The kits include educational materials, products and tools to help prevent the contraction and transmission of Zika.

This specific donation to the CDC is the first effort as part of the family company’s commitment to donate at least $15 million over the next year to provide products to help needy families combat the mosquitoes that may carry the Zika virus. The US CDC has been at the forefront of issuing educational resources about the Zika virus and continues to lead initiatives to address prevention needs throughout the U.S.

SC Johnson is the world’s largest manufacturer of insect repellent and household insecticides, including OFF!^®, Raid^®, Autan^®and Baygon^®. For more than 50 years, SC Johnson entomologists have studied insects at the Entomology Research Center in Racine, Wis., the biggest private, urban entomology research center in the world. In their research, they help SC Johnson create products that consumers can trust and to provide them with the right product for their pest control needs.

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE^®, KIWI^®, OFF!^®, PLEDGE^®, RAID^®, SCRUBBING BUBBLES^®, SHOUT^®, WINDEX^® and ZIPLOC^® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN^®, TANA^®, BAMA^®, BAYGON^®, BRISE^®, KABIKILLER^®, KLEAR^®, MR MUSCLE^® and RIDSECT^®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

Photo – http://photos.prnewswire.com/prnh/20160307/340963

(Español) Declaración de AT&T sobre Univisión

March 6, 2016

Sorry, this entry is only available in Español.

College Athlete Turned Techy Goes Mighty

March 4, 2016

SANTA MONICA, California, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — Between Spotify, Apple Music, and all the other music streaming services out there, listening to music on the go has never been more convenient or versatile — but for Anthony Pu, founder of Mighty Audio, a tenant at Real Office Centers, there is still one frontier that has yet to be reached. Real Office Centers, an executive suite company, provides professional support services, educational events, and a stimulating environment to help your company grow.

Photo – http://photos.prnewswire.com/prnh/20160304/340621

“Mighty was born from a personal need among our team,” says Pu. “We are all ex-athletes and avid exercisers as well as Spotify users. When Spotify first came out and I switched over from iTunes, I personally thought to myself ‘Where’s the iPod shuffle equivalent for this?'”

For Pu, who played Division 1 tennis at UC Berkeley, having to keep his smartphone on him while working out proved bulky and troublesome. A few cracked screens and broken devices later, he and the team at Mighty finally set out to do something about it.

“Since nobody had come out with a product yet,” Pu says, “we decided to try ourselves and solve this pain point.”

Mighty is a small, simple audio player that allows users to stream Spotify playlists while working out without needing to have their smartphones on them. The device connects to a phone’s Spotify app using Bluetooth technology.

As of the time this post was written, Mighty’s Kickstarter page had raised over $180,000, with an ultimate goal of $250,000. The funding deadline is end of day on March 23.

Though the original prototype was designed to accommodate Spotify, Pu sees the device going much further in the future.

“Our goal from a business perspective is to go way beyond just a Spotify player,” he says. “We see opportunities with being an open source device and integrating with other streaming services, other types of audio and fitness content via our mobile app.”

Pu hopes Mighty users will someday use the player to stream podcasts, audio, television and NPR.

Mighty has already received media attention from Time, Hypebeast, and other prominent outlets. After receiving feedback from initial backers on Kickstarter, the team has upped the hard drive storage to 4GB, and has kept the price at an affordable $79.

Pu says that in the future, additional updates to the product might include waterproofing for swimmers, additional memory and battery life for marathoners, and bluetooth headphones. He also sees the company developing beyond its original product, as the way people use their smartphones changes.

“Our thoughts on the future of tech in general is that the smartphone is becoming the laptop for the millennials,” Pu says. “Phones are getting bigger and more expensive and act more like a central hub for people. So we think there will be an ecosystem of devices around the phone that serve focused purposes that don’t require the phone, and Mighty is just the first product we put out there.”

Contact: Anthony Pu, [email protected]
Website: Realofficecenters.com

Dr. Delgado’s Response to AT&T’s Blackout of Univision on U-verse

March 4, 2016

WASHINGTON, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — In a letter to AT&T today, Jane L. Delgado, PhD, MS, President and CEO of the National Alliance for Hispanic Health stated the following —

I am writing to express my grave concern that U-verse subscribers have lost access to Univision, Unimás, Galavision, and other Spanish-language networks owned by Univision Communications Inc. Univison is a critical link to news and information for the Hispanic community and this development does harm to those in the communities served by U-verse.

Only a few weeks ago, AT&T’s Senior VP of Federal Regulatory emphasized the company’s commitment to “growing the base of minority programming.” Given this and other public statements, I find it unacceptable that U-verse subscribers have lost access to Univision programming. Univision’s programming is critical to the Hispanic community. It provides vital, industry-leading news and information to Hispanic families around the nation.

AT&T simply cannot claim to be serious about promoting minority programming without carrying the most-watched Spanish-language network in the United States. I expect AT&T to rectify this situation by demonstrating that it values Spanish-language and minority-serving programming in the same manner as its English-language counterparts.

About the National Alliance for Hispanic Health (The Alliance)
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health outcomes for all. For more information visit us http://www.hispanichealth.org.

This is a Test Release from PR Newswire

March 4, 2016

CLEVELAND, March 4, 2016 /PRNewswire/ — This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire.

Photo – http://mma.prnewswire.com/media/340344/PR-Newswire-Test-Image-1.jpg

Video – http://mma.prnewswire.com/media/340345/pr-newswire-test-video-1.mp4

Audio – http://mma.prnewswire.com/media/340347/pr-newswire-test-audio-1.mp3

PDF – http://mma.prnewswire.com/media/340346/pr-newswire-test-pdf-1.pdf

‘Frozen – Live at the Hyperion,’ a New Stage Musical, Opens May 27, 2016, at Disney California Adventure Park

March 4, 2016

ANAHEIM, California, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — “Frozen – Live at the Hyperion,” a new musical based on Disney’s animated blockbuster film, will open at the Hyperion Theater at Disney California Adventure Park on May 27, 2016. Audiences will be immersed in the emotional journey of Anna and Elsa with all of the excitement of live theater, in an entertaining musical adaptation that includes elaborate costumes and sets, stunning special effects, show-stopping production numbers and unique theatrical surprises.

Photo – http://photos.prnewswire.com/prnh/20160304/340586

Disney Creative Entertainment, the arm of Walt Disney Imagineering responsible for live theatrical entertainment at Disney Parks, is producing “Frozen – Live at the Hyperion” with all of the creativity and resources of its predecessor “Aladdin – A Musical Spectacular” which ran for a remarkable 13 years, with a total of 14,000 performances to 13 million park guests at the Hyperion Theater.

The 1,873-seat Hyperion is equipped with a backstage facility to support a production of the kind that plays in any venue of that size in the world, as well as the full creativity of Walt Disney Imagineering.

“Frozen – Live at the Hyperion” is based on the Walt Disney Animation Studios’ film “Frozen,” which is the No. 1 animated feature of all time and among the most critically acclaimed animated films. It is the winner of two Academy Awards (2014), for Best Animated Feature and Best Original Song.

“While our production of ‘Frozen‘ will stay true to the heart and soul of the film, we have adapted it for the stage so it’s truly a musical theatre production that befits our beautiful Hyperion Theater,” said Dana Harrel, creative entertainment executive with Walt Disney Imagineering. “The goal of this creative team is to take all audiences – including those that know the film, and those new to these characters – on this exciting and touching adventure with Anna and Elsa.

“We know that for many in the audience — adults and children alike – this production will be a first or rare theatergoing experience. We undertake this responsibility with seriousness as we adapt the film to the stage.”

The new musical features music and lyrics by the creators of the film score, Kristen Anderson-Lopez (“In Transit,” “Up Here”) and Robert Lopez (“Avenue Q,” “The Book of Mormon,” “Up Here”), and is adapted from the screenplay by four-time Tony® nominee Chad Beguelin (“Aladdin – A Musical Spectacular” at Hyperion Theater; Broadway: “Gotta Dance,” “Aladdin,” “The Wedding Singer,” “Elf”).

“Frozen – Live at the Hyperion” is directed by Liesl Tommy, who is currently represented on Broadway with “Eclipsed,” starring Academy Award winner Lupita Nyong‘o. The choreographer is Christopher Windom and this is his seventh collaboration with Tommy. The musical supervisor/arranger/adaptor is Jason Michael Webb, whose Broadway credits include “The Color Purple,” “Motown: The Musical,” “Violet,” and “Memphis.”

A great variety of creative energies has been employed to bring “Frozen – Live at the Hyperion” to the stage. Harrel and Tommy have assembled a team of creative talent from both Broadway and Walt Disney Imagineering to create this production. The principal designers are Robert Brill (scenery), Clint Ramos (costumes), Charles Lapointe (wigs) David Weiner (lighting), Aaron Rhyne (projections) and Broken Chord (audio).

As the audience anticipates the rise of the curtain, guests will find that the interior of the Hyperion Theater is entirely wrapped, immediately immersing the audience in the world of “Frozen.” As part of the scenic design, large set elements will move the action in a cinematic way, allowing the production a great forward narrative energy, accompanied by state-of the-art projections that allow the actors to have a greater sense of movement and a sound design that completely envelops the audience in the story.

And of course there will be snow throughout the interior of the theater – on stage and over the audience.

And as would be expected from Walt Disney Imagineering and Disney Parks, new technologies – especially with projections, fabrics and special effects – will delight audiences in new and unique ways.

The challenge of bringing Olaf and the Trolls to the stage has been assigned to master puppet designer Michael Curry, who co-designed with director Julie Taymor the puppets of “The Lion King” on Broadway, the magic mirror in “Snow White” at Fantasyland Theatre, and many other Disney parades, shows and projects, as well as projects for the Olympics, Cirque du Soleil and the Metropolitan Opera.

An entirely separate Broadway production of “Frozen” is currently being prepared by Disney Theatrical Productions and is slated to join Disney Theatrical’s New York productions of “Aladdin” and “The Lion King” for spring 2018 at a theater to be announced. It will have a pre-Broadway engagement starting in summer 2017 in Denver.

About the Disneyland Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprising unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious, 948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent Disney Vacation Club units; the magical, 973-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney’s Paradise Pier Hotel with its “day-at-the-beach” theme. For information on attractions and vacations at the Disneyland Resort, visit Disneyland.com, call (866) 43-DISNEY or contact local travel agents. Located in Anaheim, Calif., the Disneyland Resort opened July 17, 1955. Open daily, year-round.

Equipment Spare Parts of Miami is named Authorized Dealer for the Caribbean by one of the world’s leading suppliers of engine and machinery parts

March 4, 2016

MIAMI, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — KMP Brand® has certified the appointment of Equipment Spare Parts (ESP) of Miami, Florida as an Authorized Dealer, according to Roy Samuel, Vice President of ESP. KMP Brand is a global supplier of high quality, reliable and affordable replacement parts suitable for Caterpillar®, Cummins®, Detroit Diesel® and Komatsu®. ESP will now market KMP Brand products throughout the Caribbean region from their warehouses near Miami International Airport.

Photo – http://photos.prnewswire.com/prnh/20160303/340313

Logo – http://photos.prnewswire.com/prnh/20160303/340311LOGO

PDF – http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/340337-KM-Products-Certificate-Of-Registration.pdf

“We are proud to represent the products offered by the KMP brand, as this aligns with our philosophy of top quality & value,” said Roy Samuel, Vice President of ESP.

Since 1967 Equipment Spare Parts has prided itself on supplying equipment and spare parts for their clients in the speediest and most cost effective manner. This commitment has allowed ESP to work with such high-powered organizations as Coosal’s Group of Companies. In addition, a business strategy of constant improvement has led ESP to adopt leading edge technologies that provide an even better service to their clients. “Our new online platform, ESP Parts Finder, will help construction concerns find the right parts and materials to successfully complete projects on time. Our extensive database (partsfinder.esp-ltd.com) offers crane, compaction and engine parts for most major construction brands,” added Samuel.

Equipment Spare Parts has become renowned as a one-stop shop for construction parts and equipment. ESP specializes in acting as purchasing agents for many prestigious construction companies around the world, such as Seereeram Brothers Ltd. Equipment Spare Parts also represents Palfinger Knuckle Cranes throughout the Caribbean with partner Crane & Equipment based out of Barbados.

A recent graduate of the Goldman Sachs 10,000 Small Business Program, ESP Vice President Roy Samuel was honored with the designation of Lead Ambassador for the Alumni.

Equipment Spare Parts
Your source for construction requirements all over the world


Contact:	Roy Samuel, Vice President
	305-592-7311 Ext. 1109
	[email protected]
	www.esp-ltd.com

Heineken® Proves “Soccer Is Here” With U.S. Campaign Featuring Soccer Stars Landon Donovan, Carli Lloyd & David Villa

March 4, 2016

WHITE PLAINS, New York, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — To showcase once again how Heineken^® is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the U.S., Heineken^® has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, U.S. Women’s National team captain and summer games hero, Carli Lloyd and American soccer legend Landon Donovan. The year-long campaign which champions soccer’s rich history in the U.S., while raising a Heineken^® to its exciting future, features a series of new commercials that highlight the energy and passion surrounding the sport in America, as well as contests and interactive engagements for Heineken^®‘s partnership of the UEFA Champions League (UCL), and Major League Soccer (MLS).

Video – http://www.youtube.com/watch?v=ykssDS-mMyk
Photo – http://photos.prnewswire.com/prnh/20160303/340427
Photo – http://photos.prnewswire.com/prnh/20160303/340428

The campaign, developed by Publicis New York, kick-offs in conjunction with MLS’ opening day on March 6, 2016, with the launch of Villa and Donovan’s 15 second spots, which showcases each journey to prominence in the U.S. The full 30 second campaign commercial, launching in mid-March, will help highlight soccer’s rise and raise a glass to the supporters who helped lift the beautiful game.

Lloyd’s 15 second hero spot will launch in late-April in advance of this summer’s packed schedule of International and club team soccer tournaments. All commercials run through the duration of both the UCL & MLS seasons. More about each:

David Villa’s TV spot shows soccer isn’t just big in Europe. The filled stadiums and crowd involvement is just as big in the U.S., and marks his first time ever speaking on-camera in English (launching 3/6/16).
Landon Donovan’s spot provides his take on the current growth of the game in the U.S. versus what he experienced early on, and how that passion will only grow in years to come (launching 3/6/16).
Carli Lloyd hits the airwaves as the first female athlete to ever be a spokesperson for a beer brand. Lloyd speaks to the support she’s witnessed in just a few years to affirm that “Soccer is Here” (launching April 2016).

“It’s been a long road for fans of soccer in America, and as a supporter of the game for decades abroad, Heineken toasts to fans old and new,” said Ralph Rijks, Senior Vice President of Heineken. “As the world’s most international beer, it’s clear to see soccer’s popularity is brewing in America. We are excited to be part of that momentum and heritage, and we’ll be bringing fans closer to the game all year long.”

Through key sponsorships and activities over the years, Heineken^® has become a worldwide leader in soccer, both globally and in America. With “Soccer is Here,” Heineken^® is tapping into that passion to take the game to new heights.

“The U.S. has taken a liking to soccer. There are more games televised, and more people are watching. Everywhere I have travelled in the U.S., I see fans eager to get to know the game I love,” said former World Cup and UCL champion, and current NYCFC captain, David Villa. “Heineken’s support of soccer is known wherever you go around the world, and with their championing of the game in the U.S., myself and other players are excited to showcase the game we love to fans all across the country.”

“As a recent import to America myself, it’s clear that soccer has taken hold here in a huge way, more than ever before,” said Andy Bird, CCO Publicis Worldwide North America, New York. “The campaign captures the excitement and visceral nature of the match day experience, and aims to harness the swell of pride and emotion that comes with soccer. And as a fan I can’t think of a better suited match with the game in the U.S. than Heineken, as they already have a rich history with soccer around the world, and we’re proud to be part of it.”

Win incredible prizes with Heineken^®‘s “Never Miss A Minute” Contest:
To reward soccer enthusiasts with even more opportunities to get closer to the game, Heineken^® will reward fans with prizes every minute of every MLS & UCL match with the “Never Miss a Minute” contest. To enter, fans 21+ can upload a photo of themselves watching any MLS or UCL match while enjoying a Heineken^® responsibly to Heineken.com/soccer.

Ninety winners per match will win a variety of prizes, including top-quality soccer gear, subscriptions to MLS Live, as well as one of seven grand prize trips for two, to an MLS or UCL group match. For details and contest rules, check out Heineken.com/soccer.

Fans are encouraged to join the action all season long at major bars and restaurants like Buffalo Wild Wings and Hooters, where several Heineken^® & Heineken^® Light promotions will be offered to customers during all MLS and major UCL matches. For the most up to date details on promotions and specials, check with your local restaurant.

For news and updates on all things soccer through the lens of Heineken^®, visit Heineken^®‘s dedicated soccer website, www.Heineken.com/Soccer, follow @HeinekenSoccer, visit https://www.facebook.com/HeinekenUSA ; or visit the Heineken^® YouTube page at https://www.youtube.com/heineken.

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. European brands imported into the U.S. include Heineken^®, the world’s most international beer brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Media Contacts
Dave Brigandi, Edelman PR
Tel: 212-704-8177/ [email protected]

Bjorn Trowery, HEINEKEN USA
Tel: 914-681-4138/ [email protected]

*March/April 2016

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