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Gravity4 to Reinforce its Digital Advertising to Target to the U.S. Hispanic Market

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MIAMI, March 10, 2016 /PRNewswire-HISPANIC PR WIRE/ — Gravity4, the world’s first high-frequency marketing cloud, announced the start of its operations in the US Hispanic market. This global software-advertising company, headquartered in Silicon Valley, is making its innovative, full suite of enterprise applications available to US Hispanic market. These applications will function in integrating Search, Native Advertisement, DSP, DMP, DCO, CRM, email marketing and real-time analysis.

“Gravity4’s offer to brands that want to interact with the US Hispanic market is immense. For members that have many factors in common but at the same time are divided into small groups with their own characteristics, programmatic buying advertising will be key to entering into this market”, said Hernan Rodriguez, VP LATM & US Hispanics.

Among having a diverse group of clients such as Spotify, Levis and Trip Advisor; Google and Facebook are some of Gravity4’s major business partners. “One of the most valuable offers of programmatic media buying is that these companies will receive free access to several of our marketing apps in the cloud”, explained Rodriguez.

The U.S. Hispanic population is the fastest growing demographic in the digital market. Aside from this growth, the sector has also shown an above average rise in mobile and internet use as well. With an 80% stake in social media and holding 66% of digital advertising interaction, 20% more than any other group, there is evidence that investing in US Hispanic digital advertising will prove a lucrative opportunity”. The regional office of Gravity4 for US Hispanics is based in Miami, Fl.

About Gravity4

Gravity4 delivers the world’s first high frequency marketing cloud that dramatically boosts digital marketing ROI across web, mobile, video, and social channels. Automation, simplicity, and design are the fundamental ingredients behind all the applications and solutions in the Gravity4 Marketing Cloud.

From day one, the Company’s goal has been to simplify marketing by humanizing the essential components behind it. Gravity4 offers a full suite of enterprise applications to aggregate social, web, email, mobile, CRM, search, and location data in real time for free.

Gravity4 is a global software-advertising company headquartered in San Francisco, CA with offices in the US, Bermuda, Ireland, Brazil, Denmark, Turkey, Canada, Australia, New Zealand, Hong Kong, Singapore, Malaysia, China, Columbia, Sweden, Norway, Spain, and Finland.

Media contact:

Maria Alejandra Ghersi [email protected]

YipTV Features Programming from El Salvador and Dominican Republic Aimed at Multi-Linguals in U.S.

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YipTV Enhances 'Free TV' Offer to Include 17 International Channels for Unlimited Time with No Credit Card or Monthly Contract Required

WEST PALM BEACH, Florida, March 10, 2016 /PRNewswire-HISPANIC PR WIRE/ — YipTV is expanding its Spanish language line up to include premier channels from the Dominican Republic and El Salvador targeting Hispanics with roots in the Caribbean and Latin America.

Photo – http://photos.prnewswire.com/prnh/20150728/247462

Super Canal, Dominican View and Tele Salvador offer a variety of sports, news, comedy, music and religious programming. All content originates from the Dominican Republic and El Salvador so YipTV customers in the U.S. can share and watch programming with their loved ones, as if they were watching in the same room at home together.

With more than 100 channels, YipTV is the rapidly expanding broadband OTT television service that brings live-channel broadcasts from around the world to tens of millions of foreign-born consumers living in the United States.

“Since launching last May, YipTV is gaining traction among the Hispanic community by making quality programming available free or at a low price,” said YipTV CEO Michael Tribolet.  “The addition of these new channels expands our offering and provides our customers with a wider range of content to watch and share.”

The YipTV app allows customers in the U.S. to watch their favorite shows and share on two devices through the free subscription and up to five devices through the paid subscription. With availability over any type of wired or wireless broadband connection, YipTV uses Internet-based delivery technology to provide affordable access to 18 free international channels with no credit card required at sign up as well as premium international programming at only $14.99 a month, with no long-term service commitments or contracts.

Subscribers sign up for YipTV via the website (www.yiptv.com), then download apps for iOS or Android devices from the Apple AppStore or GooglePlay. In addition to Android- or iOS-enabled smart devices, YipTV lets subscribers explore a whole world of live telecasts using a Smart TV, laptop or desktop computer. YipTV also can be viewed on a traditional TV screen using an Apple TV™ or a Google Chromecast™ device.

About YipTV:

YipTV, Inc., is a privately held company with offices in West Palm Beach, Fla., and New Brunswick, N.J., that provides low-cost, television channels, including domestic and international network content. Founded in 2012, YipTV is an Over the Top (OTT) television content provider that distributes more than 100 channels and programs in multiple languages, letting subscribers watch YipTV on televisions, tablets, computers, smartphones and other Internet-enabled devices. YipTV sends video content via the public internet to broadband users, bypassing legacy cable systems and head end technology, and then passes that savings directly to the consumer.  For more information, please visit https://www.yiptv.com/

World’s Largest News Provider Apps Its Game: News Republic Brings More Global And Social To New V6

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News Republic, the world's largest news provider with 1,650 publishing partners globally, today launches more global and social features to its award winning mobile app. It will combine editorial, algorithmic and community intelligence to offer unmatched relevance and discoverability within its custom news flows for each reader. Expert super users can now recommend and comment on articles. Readers can connect with each other to spark conversations about issues that interest. News Republic publishes in 37 languages and offers 40 distinct country editions. Readers can access articles and video from any edition for the widest possible perspective on the world.

SAN FRANCISCO, March 10, 2016 /PRNewswire-HISPANIC PR WIRE/ — News Republic, the world’s largest news provider with 1,650 licensed publishing partners globally, today launched version 6 (V6), bringing greater global and social features to its millions of users. With more than one million topics that can be uniquely customized to a user’s preference, the new innovations bring together the widest news perspective with unmatched discoverability and an even more personally relevant experience.

News Republic, the world's largest news provider with 1,650 publishing partners globally, today launches more global and social features to its award winning mobile app. It will combine editorial, algorithmic and community intelligence to offer unmatched relevance and discoverability within its custom news flows for each reader. Expert super users can now recommend and comment on articles. Readers can connect with each other to spark conversations about issues that interest. News Republic publishes in 37 languages and offers 40 distinct country editions. Readers can access articles and video from any edition for the widest possible perspective on the world.

Standout features that users can now enjoy include:

Truly Global News Access
News Republic is now the only news provider that gives its readers access to news sources from around the globe in one place. Users can now access publications from 53 countries and in 37 languages. Readers in the U.S. can expand their lens to read gun control stories from Australia, cricket news from India, or China news from the Asia Pacific region. Fifty thousand full news stories, 40,000 photographs and 1,500 videos are curated from licensed partners every day. All of this is uniquely personalized to each reader through choices in topics, key words, and even sources: News Republic’s algorithmic intelligence learns what readers care about and delivers their most relevant news.

Socially Savvy
News Republic socializes the news like no other. It harnesses community intelligence to ensure readers discover, engage with and learn more about the topics that matter to them. Its fast and fluid interface makes sharing and interacting easy. Not only can readers see what those around them are recommending, commenting on and reacting to, but News Republic now also connects its readers with Expert super-users on the topics they care about. Rather than just have the media dictate the topics of the day, the community of readers decides what’s important to them, amplifying both the relevance and discoverability of news content.

Pulse Polls
News Republic is keeping its fingers on the pulse of what readers care about through polls published within its app as well as global reader surveys. With the ability to poll a global audience instantly, it is uncovering what people care about by country, region and worldwide. In the past month, thousands of global users weighed in on the best movie of 2016 (The Revenant), and nearly 25,000 voted on the top tech to watch in 2016 (virtual reality). U.S. users weighed in on whether they were worried about a U.S. bomb attack from Korea (no), whether El Chapo will escape from prison for a third time (yes), and which Republican presidential candidate they would be most proud of to represent our country (none). Results are available to the voting audience immediately.

“We believe that news is global in nature, and that people should look beyond their backyard to discover what is universally relevant, and personally important,” said Gilles Raymond, News Republic CEO. “We continue to innovate our offering to ensure we are providing the content and experience that readers are looking for – and V6 maps to everything our users have been telling us is important to them.”

News Republic is focused on bringing value to the entire news ecosystem. For consumers, it delivers unprecedented news access with a very personalized and community-driven lens. For publishers, it does not scrape RSS feeds, but instead drives global readership, exposure and revenue, for their powerful content. For device manufacturers, it delivers unparalleled content and UI. The award-winning app can be downloaded today for iOS and Android on smartphones, tablets and wearables.

About News Republic
News Republic is the world’s largest news provider with 1,650 licensed publishing partners globally, including AFP, Al Jazeera, Associated Press, BBC, Bloomberg, CNN, The Guardian, The Huffington Post, India Today, The Jerusalem Post, Reuters and Russia Times. Through its award-winning News Republic and Appy Geek apps, its millions of readers all over the world have access to more than 50,000 stories, 40,000 photographs and 1,500 videos a day – from 53 countries and in 37 languages – in a highly discoverable and customized news flow for a wide perspective on the world. News Republic was awarded Best Mobile Media Publishing App at Mobile World Congress 2015 and is available on iOS and Android wearables, smartphones and tablets. For more information, please visit http://www.news-republic.com/ and connect with us on Facebook, Twitter, YouTube, and LinkedIn.

Photo – http://photos.prnewswire.com/prnh/20160309/342673  

(Español) “La magia de Chloe” todas las mañanas en Semillitas

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Sorry, this entry is only available in Español.

High Flying Females

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MEXICO CITY, March 9, 2016 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, a strong believer in Corporate Social Responsibility, celebrates International Women’s Day by confirming its commitment to gender equality in its operations.

Photo – http://photos.prnewswire.com/prnh/20160309/342530
Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

In 2015, Aeromexico flew the first transcontinental flight in the history of aviation with only female pilots and flight attendants, from Mexico City to Shanghai. Consequently, and as part of its celebration of International Women’s Day this year, the carrier confirmed its commitment for the second year in a row by operating flights with only female crews to the four cardinal points including domestic and international destinations, such as Guatemala, Houston, Lima, Madrid, Monterrey, Montreal, New York, Puerto Vallarta, and Tokyo. The airplanes used to operate these flights include Embraer 190, B737, B777 models, and the B787 Dreamliner.

The carrier thus contributes to global efforts to break down myths and prejudices about women in aviation, as the female role continues to become increasingly relevant on an international level.

Aeromexico’s Executive Director of Talent and Institutional Relations Sergio Allard said, “The role women play in our company, definitely contributes to the carrier positioning itself as Mexico’s global airline as it continues to put Mexico’s name on high across the globe.”

The carrier is using the #MujeresVuelanAlto hashtag in honor of the power, influence and relevance women play in each of the airline’s actions, achievements, and plans, and as an expression of its appreciation for the support and commitment of its female employees.

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in commercial aviation in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights and its main hub is in Terminal 2 at the Mexico City International Airport. Its destinations network features more than 80 cities on three continents, including 46 destinations in Mexico, 16 in the United States, 16 in Latin America, four in Europe, three in Canada and two in Asia.

The Group’s fleet of about 130 aircraft is comprised of Boeing 787, 777 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX B737 jet airliners and 10 B787-9 Dreamliners.

As a founding member of SkyTeam, Aeromexico offers customers more than 1,000 destinations in 179 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel on its codeshare partner flights with Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines and Westjet with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com www.skyteam.com

2017 Acura RDX Speeds to Market as the Benchmark Compact Luxury Performance SUV

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2017 Acura RDX Speeds to Market as the Benchmark Compact Luxury Performance SUV

TORRANCE, California, March 9, 2016 /PRNewswire-HISPANIC PR WIRE/ — Coming off an all-time annual sales record last year, the 2017 Acura RDX goes on sale tomorrow with incredible momentum and a manufacturer’s suggested retail price (MSRP)1 starting at $35,370 – unchanged from the current model. The 2017 RDX is offered by the luxury marque that KBB.com named as the luxury brand with the lowest projected 5-year cost of ownership and that Edmunds.com voted as the 2015 Best Retained Value® Luxury Brand. The upgraded 2016 Acura RDX earned a 2016 Consumer Guide® Automotive Best Buy Award in the Premium Compact Crossover/SUV segment and Edmunds.com 2015 Best Retained Value® model-level award.

2017 Acura RDX Speeds to Market as the Benchmark Compact Luxury Performance SUV

Significantly refreshed for the 2016 model year, the 2017 RDX retains the upgrades made last year, including a more powerful and fuel-efficient 3.5-liter i-VTEC® V-6 engine, ride and handling refinements, an expanded list of available AcuraWatch™ safety and driver-assistive technologies, restyled exterior and interior elements, and an increased compliment of luxury features and technologies, including Acura’s signature Jewel Eye™ LED projector headlamps and LED taillights. New for 2017 are two exterior colors, Lunar Silver Metallic (replacing Slate Silver Metallic) and Modern Steel Metallic (replacing Graphite Luster Metallic), and for the first time, the Ebony interior is available with the popular White Diamond Pearl exterior.

The 2017 RDX interior has a premium black trim plus standard luxury features including heated front seats, second-row air conditioning vents, a power tailgate and Multi-View Rearview Camera. The 2017 RDX with Technology Package has numerous upgrades including a high-contrast silver and black trim, an 8-way power-operated front passenger seat, Acura’s dual-screen On-Demand Multi-Information Display (ODMD), HD Radio®, blind spot information (BSI), Rear Cross Traffic Monitor and Multi-View rearview camera with dynamic guidelines.

The range-topping RDX with Advance Package features a grade-exclusive machined alloy wheel with grey painted surfaces along with a host of added luxury features including rain-sensing wipers, front fog lights, remote engine start, front and rear parking sensors, ventilated front seats, and an auto-dimming driver’s side mirror, along with standard AcuraWatch™ safety and driver-assistive technologies.

While offered as standard equipment on the new Advance Package, all 2017 RDX models can be equipped with the AcuraWatch™ suite of technologies that includes Adaptive Cruise Control, Collision Mitigation Braking System™ with Forward Collision Warning, Lane Keeping Assist and Lane Departure Warning. In addition to available AcuraWatch™, the RDX includes the Advanced Compatibility Engineering™ (ACE™) body structure that enhances frontal collision performance. The 2016 RDX received top-in-class safety ratings – a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA), and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS), when equipped with the Collision Mitigation Braking System™ – ratings that are expected to carry over to the 2017 model.

All 2017 RDX models with AcuraWatch™, which includes all Advance Package models, also get a 4.2-inch, full-color TFT Multi-Information Display with customizable information readouts such as average vehicle speed, fuel economy, fuel range, tire pressure monitoring system (TMPS) and turn-by-turn navigation prompts (when equipped with navigation).

View, build and price a 2017 Acura MDX at acura.com/RDXLanding.aspx.

2017 Acura RDX Pricing and EPA Fuel Economy Ratings

TRIM

MSRP1

EPA MPG Rating2

(city/highway/combined)

RDX (FWD)

$35,370

20/28/23

RDW (FWD) with AcuraWatch™ Plus Package

$36,670

20/28/23

RDX (FWD) with Technology Package

$39,070

20/28/23

RDX (FWD) with Technology Package and AcuraWatch™ Plus Package

$40,370

20/28/23

RDX (FWD) with Advance Package

$42,020

20/28/23

RDX (AWD)

$36,870

19/27/22

RDX (AWD) with AcuraWatch™ Plus Package

$38,170

19/27/22

RDX (AWD) with Technology Package

$40,570

19/27/22

RDX (AWD) with Technology Package and AcuraWatch™ Plus Package

$41,870

19/27/22

RDX (AWD) with Advance Package

$43,520

19/27/22

Engine & Powertrain
Providing exceptional power and fuel efficiency performance, the 2017 RDX’s 3.5-liter SOHC i-VTEC V-6 engine with Variable Cylinder Management (VCM) has a peak output of 279 horsepower at 6,200 and 252lb.-ft. of torque at 4,900 rpm. The powerplant’s broad torque curve delivers immediate and powerful acceleration response across the engine’s full operating range.

The engine’s Variable Cylinder Management™ cylinder deactivation system allows for deactivation of three of the engine’s six cylinders under light engine loads, helping the RDX earn EPA fuel-economy ratings of 19/27/22 mpg (city/highway/combined) for AWD models and 20/28/23 mpg for FWD models. The 2017 RDX complies with EPA TIER 2 – BIN 5 and CARB LEV II ULEV emissions standards.

Body & Chassis
The RDX utilizes high-strength steel for 56 percent of the body construction, which not only provides increased strength at a lower weight but also results in a stiffer body for improved dynamic performance and reduced NVH.

The RDX rides on 4-wheel independent suspension with a MacPherson strut design in front and a multi-link design in back. Amplitude Reactive Dampers at all four corners and motion adaptive electronic power steering system further aid sporty handling and refined driving performance.

All RDX models except the Advance Package feature split 5-spoke 18-inch alloy wheels. The RDX with Advance Package gets a machined 18-inch aluminum alloy wheel with painted grey surfaces. All RDX models have 4-wheel disc brakes that include an Anti-lock Braking System (ABS) with Electronic Brake Distribution (EBD) and Brake Assist.

Interior
The 2017 RDX comfortably accommodates five passengers. In front, its “dual personal” cockpit design caters to the driver and front passenger, creating a personal and accommodating space for each. Its available leather seating surfaces (leatherette in base models) and ergonomically designed seat contours provide ample support during spirited drives or long road trips. The power actuated driver seat is 10-way adjustable for a custom fit. For the driver, there is a leather-wrapped steering wheel, LED backlit gauges with progressive illumination and a Multi-Information Display (MID) that allows access to multiple electronic functions. The Advance package as well as all base and Technology Package models equipped with AcuraWatch™ feature a 4.2-inch, full-color TFT Multi-Information Display with customizable information readouts such as average vehicle speed, fuel economy, fuel range, tire pressure monitoring system (TMPS) and turn-by-turn navigation prompts (when equipped with navigation, standard on Technology and Advance packages).

Among the advanced electronic technologies in the 2017 RDX is a 360-watt audio system with seven speakers, a CD player, AM/FM radio, XM® Radio with Note function, Bluetooth® Audio, USB port and AUX jack connectivity, and Speed Volume Control.

The transformability of the RDX for passenger and cargo hauling is accomplished with the aid of “one touch” activation of the 60/40 split-folding rear seatbacks offering easy configuration of the 76.9 cubic feet of storage rear cargo area (with rear seatbacks folded down)3. Interior storage compartments include a large center console between the front seats and there are numerous other storage pockets and cubby spaces throughout the RDX. The RDX has a total EPA passenger volume of 103.5 cubic feet.

With the Technology Package, the interior includes a high-contrast silver and black design plus a host of driver relevant features, including AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, and AcuraLink Real-Time Traffic with Traffic Rerouting™.  Additional standard features include an 8-way adjustable power passenger’s front seat, Acura’s intuitive dual-screen On-Demand Multi-Information Display (ODMD), HD Radio®, blind spot information (BSI), Rear Cross Traffic Monitor, and Multi-view Rear Camera with dynamic guidelines. The navigation system also makes use of an 8-inch W-VGA color screen that is also used for a new rear view camera system.

The RDX with Technology Package also includes the Acura/ELS Surround® 10-speaker, 410-watt premium audio system with CD, DTS™, AM/FM radio, XM® Radio, and Bluetooth® Audio. Also part of the Technology Package is a GPS-linked, solar-sensing, dual-zone automatic climate control system.

The line-topping Advance Package delivers even higher levels of luxury comfort, convenience and technology, adding rain-sensing wipers, front fog lights, remote engine start, front and rear parking sensors, ventilated front seats, an auto-dimming driver’s side mirror, and AcuraWatch™ as standard equipment.

Safety
The RDX offers the AcuraWatch™ suite of advanced safety and driver-assistive technologies as a standalone option on the base RDX and RDX with Technology Package and as standard equipment on the new RDX with Advance Package. AcuraWatch™ technologies are as follows:

  • Adaptive Cruise Control (ACC)
  • Collision Mitigation Braking System™ (CMBS)
  • Forward Collision Warning (FCW)
  • Lane Departure Warning (LDW)
  • Lane Keeping Assist System (LKAS)

The 2017 RDX with Technology or Advance packages adds blind spot information and Rear Cross Traffic Monitor, further enhancing the driver’s situational awareness.

In the event of a collision, the RDX’s advanced, energy-absorbing body structure, supplemental restraint systems (seatbelts and airbags) and strategically designed interior components are all designed to mitigate the potential for injury.

The RDX utilizes Acura’s acclaimed Advanced Compatibility Engineering™ (ACE™) body structure – a network of connected structural elements to help distribute and direct crash energy in a range of frontal collision scenarios, including offset and oblique impacts. This enhanced frontal crash energy management helps to reduce the forces transferred to the passenger compartment and can help to more evenly disperse the forces transferred to other vehicles in a crash. The RDX features additional engineering elements in the front body, roof and side pillar areas that further improve frontal collision and roof crush resistance performance.

The passive safety technologies of the RDX includes six airbags including dual-stage, multiple-threshold front airbags (SRS), dual-chamber front seat side airbags, and side curtain airbags for the front and outboard rear seating positions. Safety features continue with 3-point seatbelts for all seating positions, while the driver and front passenger have front seatbelts with an automatic tensioning system with load limiters. The RDX offers head restraints for all seating positions. The rear seat features Lower Anchors and Tethers for Children (LATCH), which permits easy attachment of up to two child seats in the outboard seating positions.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance through advanced product design and innovative technologies like Acura Super Handling All-Wheel Drive (SH-AWD) and Precision All-Wheel Steer (P-AWS). On March 27, 2016, Acura will celebrate the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. This spring, Acura will launch its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

For More Information
Additional media information including detailed features, pricing and high-resolution photography of the Acura model line is available at acuranews.com. Consumer information about Acura is available at acura.com. To join the Acura community on Facebook, visit facebook.com/Acura.

1 MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $880 destination charge and options. Dealer prices may vary.

2 Based on 2017 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

3 Based on Acura testing using the SAE J100 cargo volume measurements standard plus floor space between the first- and second-row seats with front seats moved forward.  This figure compares more accurately with most published measurements of competing vehicles.

 

Acura Logo.

Photo – http://photos.prnewswire.com/prnh/20160308/342064 
Logo – http://photos.prnewswire.com/prnh/20100923/ACURALOGO

 

Michael P. Rafferty Elected to MoneyGram Board of Directors

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MoneyGram Logo

DALLAS, March 9, 2016 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram International (NASDAQ: MGI), today announced Michael P. Rafferty, 61, has been elected to the MoneyGram Board of Directors, effective March 7, 2016. Mr. Rafferty has been appointed to serve on the board’s audit committee. This brings the total number of MoneyGram directors to 10, six of whom are independent.

Photo – http://photos.prnewswire.com/prnh/20160308/342115
Logo – http://photos.prnewswire.com/prnh/20150730/251082LOGO

“We believe Mike Rafferty is an excellent addition to our Board,” said Pam Patsley, MoneyGram’s executive chairman. “His accounting expertise, global perspective and extensive experience in the financial services industry make him an asset for MoneyGram. We know his contributions as a director will be invaluable.”

Rafferty is a 38-year veteran of Ernst & Young LLP, a multinational public accounting firm, where he primarily served as an audit partner assisting clients in the financial services and healthcare industries. He was admitted as a partner of the firm in 1988, and served as the audit practice leader for the Southwest Region from 2004 until his retirement from the company in 2013.

Rafferty currently serves as a director and chairman of the audit committee of Triumph Bancorp, Inc., a financial holding company with a diversified line of community banking, commercial finance and asset management activities.

Mr. Rafferty graduated with a Bachelor of Science degree in accounting from the University of New Orleans. He is a certified public accountant and is licensed in Texas.

#moneygramnews

About MoneyGram International, Inc.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.

Media Contact:
Michelle Buckalew
[email protected]
214-979-1418

 

59 Percent of Car Seats Are Misused and One-Third of Children Killed in Car Crashes Were Completely Unrestrained at the Time of the Crash

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WASHINGTON, March 9, 2016 /PRNewswire-HISPANIC PR WIRE/ — Every 33 seconds a child under 13 is involved in a car crash in the United States, according to 2014 data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury. But 59 percent of car seats are misused in a way that could reduce their effectiveness, and over one-third of children killed in car crashes were completely unrestrained at the time of the crash. Today, NHTSA and the Ad Council unveiled a new series of public service advertisements (PSAs) to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7774451-ad-council-find-the-right-seat/

“Life can change in an instant. We want parents and caregivers to prepare for the unexpected, rather than face their worst nightmare,” said Dr. Mark Rosekind, NHTSA administrator.  “Buckling up a child correctly and in the right seat is the best protection any parent can do to see their child walk away unharmed from a car crash.”

The English language PSAs, which were created pro bono by the advertising agency, Campbell Ewald, encourage parents to know for sure that their child is in the right car seat before they get in the driver’s seat. By using the tagline, “Don’t Think You Know. Know You Know,” the PSAs focuses on parents’ overconfidence, reminding them that it might be too late to check their child’s seat when they’re on the road. A separate series of Hispanic-targeted PSAs, developed pro bono by the advertising agency, Casanova Pendrill, urge parents to protect their child’s future at every stage of life, by making sure they secure them in the right car seat for their age, height and weight.  The English language PSAs direct to SaferCar.gov/TheRightSeat and the Spanish ads direct to SaferCar.gov/protegidos where parents and caregivers can find more information on how to determine if their child is in the right safety seat.

The new PSAs are an extension of the Ad Council’s Child Passenger Safety campaign, which launched in 2012. The Ad Council will be distributing the TV, radio, outdoor, print and web banner ads to media outlets nationwide this week, and will also make them available through PSACentral.org. The ads will air and run in time and space entirely donated by the media. To date, the Child Passenger Safety campaign has received more than $180 million in donated media.

“This campaign is about life, about dreams. It is a plea to parents and caregivers in the present in order to ensure our children’s future. Although the statistics about the deaths and injuries caused by crashes are scary, we don’t want to scare parents, we want to inspire them,” said Elias Weinstock, chief creative officer at Casanova Pendrill USA.

“We know that many parents aren’t sure if their kids are in the right car seat. We also know that car crashes are a leading cause of death for young children. That’s a very dangerous combination. So we created a powerful way to warn parents to do something about it…while there’s still time.” Ron Wachino – senior vice president, group creative director.

“The right car seat can keep kids safe, and that’s what we all want for our children,” said Ad Council President and CEO, Lisa Sherman. “It’s not enough for parents to think they know which car seat is right for their child; they need to know for sure.”

For more information visit SaferCar.gov/TheRightSeat or SaferCar.gov/protegidos or join NHTSA’s online communities on Facebook and Twitter.

NHTSA
For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; educating road users about the risks associated with distracted driving; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information, visit www.nhtsa.gov.

The Ad Council 
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Campbell Ewald
Campbell Ewald is a full service, fully integrated marketing communications agency providing both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. With offices in Detroit, New York, Los Angeles and San Antonio, Campbell Ewald is part of the Interpublic Group (NYSE: IPG) and is known for creating powerful ideas for clients including Atkins Nutritionals, Country Inns & Suites By Carlson, Covered California, De’Longhi, Detroit Lions, Edward Jones, Empire State Development, Energy Upgrade California, Henry Ford Health System, Kaiser Permanente, MilkPEP, OnStar, Snuggle, Travelocity, the United States Navy and Valero Energy Corporation.

Casanova Pendrill
Casanova Pendrill is one of the leading Hispanic integrated communications agencies in the U.S. Founded in 1984, the company is headquartered in Costa Mesa, CA with full-service offices in New York and Detroit, and handles Hispanic advertising and integrated communications services for Fortune 500 clients like General Mills, Nestlé, Chevrolet, U.S. Army, and the California Lottery, among others. Casanova has been affiliated with McCann Worldgroup since 1999.