“Bring the Sleigh” Holiday Shoppers – Sears Makes Gift-Giving Easy By Connecting Online, In-Store, Mobile

October 30, 2015

Sears, a leading integrated retailer, is kicking off the holiday season with its "Bring the Sleigh" campaign, featuring online, in-store and mobile shopping conveniences like In-Vehicle Pickup, which lets customers pick up their online purchases at any Sears store in less than five minutes without leaving their vehicle. Sears also announced it will open its doors starting at 6 p.m. on Thanksgiving Day.

HOFFMAN ESTATES, Illinois, Oct. 30, 2015 /PRNewswire/ — Sears kicks off the holiday shopping season with exclusive offers for Shop Your Way members, more shopping conveniences including In-Vehicle Pickup, and a holiday campaign featuring Santa and his iconic sleigh.

“Sears first introduced Buy Online Pickup In-Store 14 years ago and changed the game. We continue to bring new services to our members that let them shop wherever and however they choose,” said Joelle Maher, President and Chief Member Officer for Sears. “With so many great holiday gift ideas from a refrigerator to a sweater to a drill, our members will want to ‘Bring the Sleigh’…and it better be a big one.”

Sears thinks the joy of shopping should equal the joy of the season – and make shopping easier.

More for Members All Season:

More Rewards – Beginning Nov. 1 and running through Jan. 2, Sears credit cardholders receive 10 percent back in points on the first $500 of each qualifying purchase with their Sears card, so filling the sleigh means more rewards for members. The offer is valid through Jan. 2, 2016, and reward points expire Jan. 30, 2016 (valid opt-in email required). Sears will announce more savings events and exclusive shopping opportunities for its Shop Your Way members later in the season.
Updated Sears Mobile App –The Sears app lets shoppers find the right products faster and compare features, prices and user reviews; find deals, get eCoupons, and make the most of Shop Your Way points; make purchases, track orders, manage layaway, and access free shopping conveniences like Free Store Pickup and In-Vehicle Pickup.
In-Vehicle Pickup, Return and Exchange in Five – Using the Sears app members can pick up, return or exchange their purchases for free – guaranteed in five minutes or less – without ever leaving their vehicle.
Free Shipping – Sears offers free shipping and Shop Your Way Max members get two-day free shipping on qualifying online orders. Online shoppers can bypass shipping altogether – simply choose Free Store Pickup then swing by their local Sears where the order is ready in five minutes or less, guaranteed.
Shopping Recaps – In consultative departments like appliances, members can request an email that recaps information they discussed with a Sears associate in-store and includes model numbers and other details. The member can pick up where they left off at their convenience later online.
Anyone, Anywhere Pickup – Purchase gifts online and have friends or family pick them up at a local Sears or Kmart in a different city, for free.
Expanded Free Store Pickup – An online/in-store collaboration that enables members to pick up sears.com or kmart.com orders at any of each other’s stores – more than 1,700 locations nationwide.
Reserve It – A timesaving service that allows members to reserve apparel items online for them to quickly try on in store.
Meet With An Expert – Members shopping for home appliances can seamlessly take their online research into the store to get expertise from a knowledgeable home appliance associate.

Sears Holiday Hours on Thanksgiving and Black Friday:

Open from 6 p.m. on Thurs., Nov. 26 to 2 a.m. Fri., Nov. 27
Re-open from 5 a.m. to 10 p.m. Fri., Nov. 27

Shoppers can download the Sears app at Sears.com/mobile and discover more @Sears.com. Join the conversation on Twitter and Facebook about Sears holiday at #BringTheSleigh.

*Sears stores in Massachusetts, Rhode Island, Maine and Puerto Rico will not be open on Thanksgiving Day, per their respective state laws. Stores in Maine, Rhode Island and Massachusetts will open at 12:30 a.m. on Nov. 27. Puerto Rico stores will open at midnight on Nov. 27. In addition, stores in some jurisdictions may have different hours of operation if required by local law. Check local store hours by visiting sears.com/stores.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

MEDIA CONTACTS:
Brian Hanover	Kamal Bosamia
Sears PR	Zeno Group for Sears
847-286-6080	312-527-2SHC (2742)
[email protected]	[email protected]

Photo – http://photos.prnewswire.com/prnh/20151030/282243

All-New 2016 Camaro Debuts in Dallas on November 7

October 30, 2015

DALLAS, Oct. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ —

WHAT:	Chevrolet’s Find New Roads Trip heads to Texas with the 2016 Camaro making its debut on the streets of Dallas on November 7. Car lovers will be treated to a first look at the sixth generation of the Camaro before it is available anywhere, as the epic road trip makes stops across the country to celebrate Chevrolet’s exceptional year, in which five all-new vehicles were introduced: Camaro, Malibu, Cruz, Volt and Spark.

	Consumers, Camaro fans and car lovers are invited to Texas Motor Speedway from 11:00 a.m. – 4:00 p.m. on November 7 for an up close and personal first-look at the all-new Camaro and featured vehicles from Chevrolet’s line-up. The Designers and Engineers who brought the new Camaro to life will be on-hand to share insights and answer questions. The first 200 attendees will be treated to food and giveaways, and can learn more about Chevrolet’s focus on innovative design, performance and technology. Camaro owners who drive their cars to the event will receive VIP Camaro parking.

	Visit www.findnewroadstrip.com for more information about the Find New Roads Trip and details on each stop.

WHEN:	Saturday, November 7, 2015
	11:00 a.m. – 4:00 p.m.
	Texas Motor Speedway
	3545 Lone Star Circle
	Fort Worth, TX 76177

WHO:	Camaro Designer and Engineers available for interviews upon request

CONTACT:	Laura Markofsky
	For Chevrolet Communications
	248-408-5505 (mobile)
	[email protected]

ADDITIONAL
INFO:	Visit www.findnewroadstrip.com for more information on tour stops, the all-new Camaro, and more

Logo – http://photos.prnewswire.com/prnh/20151029/282168LOGO

Despite Increased Awareness of Domestic Violence, Signs of Abuse Still Go Unrecognized

October 30, 2015

Americans still have more to learn about domestic abuse. Today, Mary Kay released new data from its sixth annual Truth About Abuse survey, which reveals that despite increased awareness of domestic violence, many Americans still do not recognize signs of abuse. The survey also reveals that Americans support increased education and believe that teaching kids about healthy relationships is critical to ending domestic violence and abuse.

DALLAS, Oct. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Americans still have more to learn about domestic abuse. Today, Mary Kay released new data from its sixth annual Truth About Abuse survey, which reveals that despite increased awareness of domestic violence, many Americans still do not recognize signs of abuse. The survey also reveals that Americans support increased education and believe that teaching kids about healthy relationships is critical to ending domestic violence and abuse.

“This year’s Truth About Abuse survey underscores the importance of early education in preventing abuse,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “Today, only 19 states have laws that require school boards to develop curriculum on teen dating violence. If we can teach kids about healthy relationships from an early age, we can prevent and ultimately end abuse within the next generation.”

Highlights from the survey include:

Awareness is on the rise: 53% of those surveyed say that their understanding of domestic violence has improved in the past five years.
An urgent, national issue: 9 in 10 respondents believe that domestic abuse is an important issue in the US today.
Even one is too many: 1 in 10 men surveyed do not agree that non-consensual sex is an example of domestic abuse.
Critical need to recognize all forms of abuse: 25 percent of Americans do not think that invasion of privacy, lying or excessive and aggressive calling and texting are examples of abuse.

The survey also reveals that ending domestic violence is a priority, and that Americans believe increased education may be the solution.

Need to drive national discussion: 51% of Americans want domestic violence to get more attention in the news and media.
Importance of early, informed discussions: The majority of parents surveyed say that children should be taught about healthy relationships before age 13.
Empowering the next generation: 1 in 2 male millennials believe it is possible to end abuse.

“Today’s parents want their kids to learn about healthy relationships and abuse at an earlier age than they did,” remarked Brian Pinero, Chief Programs Officer at The National Domestic Violence Hotline and loveisrespect. “Early education and intervention are critical to ending dating abuse, which is what makes loveisrespect’s text-for-help service is such an important resource.”

In partnership with loveisrespect, a project of the National Domestic Violence Hotline and Break the Cycle, the 2015 Mary Kay Truth About Abuse Survey aims to explore how Americans’ understanding of domestic violence is changing, and gauge attitudes with respect to this evolving issue. 1,000 men and women nationwide participated in the survey, sharing their insights and stories on the issue of domestic violence.

The 2015 survey is part of Mary Kay’s “Don’t Look Away” campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness for support services. To date, Mary Kay Inc. and The Mary Kay Foundation have given $50 million to domestic violence prevention and awareness programs in an effort to end the cycle of abuse. Mary Kay is also the lead sponsor of the nation’s first-ever text-based helpline operated by loveisrespect. By simply texting ‘loveis’ to 22522, teens and young adults are safely and discretely connected to trained peer advocates who provide support, safety tips and referrals for their own relationships or a friend’s.

About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or [email protected]

Photo – http://photos.prnewswire.com/prnh/20151030/282332-INFO

Dynamic operation continuing as scheduled after unfortunate incident

October 30, 2015

GREENSBORO, North Carolina, Oct. 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — “On behalf of Dynamic International Airways, I want to express our sincere apologies to our passengers as well as friends and families of the passengers on board Flight DYA405 which experienced reported incident,” stated Don Dodson Director of Operations at Dynamic International Airways.

“Per our internal investigation, we would like to share following information:

After successfully passing required safety, mechanical and operation pre-flight inspections, Dynamic International Airways flight 2D0405 was taxiing and preparing for on time departure from Fort Lauderdale/Hollywood International Airport to Caracas Simon Bolivar Airport. Flight crew as well as airport personnel noticed engine problem during taxiing and acted according to emergency procedures. Passengers and flight crew were evacuated from the aircraft. Flight DYA405 was carrying 90 passengers as well as crew compliment of 11 people. Minor number of reportedly injured were treated and most of them were released shortly after. We are waiting for more detailed information from relevant parties in order to assure accuracy of the information we are providing. The experience of the Captain and First officer were 15700 and 4140 hours respectively. Per initial information the actions of the cabin crew were exemplary and according to their safety training.”

“Our primary focus is to provide support for the passengers who are at the airport and to any passengers who have been medically treated and/or released. Support received from airport authorities personnel as well as our colleagues from other airlines was tremendous and we would like to use this opportunity to express our gratitude for their help during and after the incident,” he continued.

Airline has provided Subservice for the recovery flights 2D 0405 and return flight 2D 0406 on 29th of October for all passengers impacted with today’s flight disruption. Flight 2D0405 is now departing on October 29th at 20:00 PM EST from Fort Lauderdale to Caracas, while Flight 2D0406 will depart Caracas to Fort Lauderdale at 02:00 AM local time on October 30th. Checks in counters are open for flight 2D 0405 while checks in counters for flight 2D0406 are opening at 21:00. Passengers are also able to receive vouchers, full refunds, and hotel accommodation in case they would like to travel on tomorrow flight as per their preference. Other flights were not impacted by the incident and operation is continuing according to schedule.”

“Dynamic is also in the process of dispatching a team to assist the National Transportation Safety Board in its investigation. We would not like to speculate about the potential causes of the incident during the ongoing investigation and all of us at Dynamic are committed to fully cooperating with the NTSB and other authorities. We have activated our Family Assistance Plan and have established a special toll-free number. Family members of the passengers who may have been on board Flight DYA405 may contact 1 (888) 283-2157 or 262-226-8787 for more information. Dynamic International Airways lead delegate Joseph Schoofs is at the airport in order liaise with passengers, while additional executive management team will be onsite by 2000 this evening,” he finished.

Dynamic International Airways will provide any and all additional updates via our website: www.airdynamic.com or through its official Press Releases and Statements.

About Dynamic Airways

Dynamic Airways is a US Certificated FAR PART 121 AIR CARRIER. The Airline changed ownership and management in 2013 with the goal of providing high quality, affordable, long haul, point-to-point air service. Dynamic Airways, which is headquartered in Greensboro, NC, recently revealed its new branding and website and now offers service between New York and Guyana, Orlando and Brazil, as well as service between Hong Kong and Palau.

For reservations & information, visit www.airdynamic.com, www.facebook.com/airdynamic, www.twitter.com/flyairdynamic, contact your favourite travel agent or call +1(844) 867-1916

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“When You Have Passion You Have Everything”

October 30, 2015

NEW YORK, Oct. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Don Julio Gonzalez began his passionate pursuit to create the world’s original luxury tequila in 1942. Now, three years after his passing, the brand that Gonzalez founded is commemorating his determination and passion by releasing “The Legend of Don Julio Gonzalez Video.” The three-minute video allows a rare first-person glimpse into the story of how Tequila Don Julio was founded, as spoken by the man himself in his last known interview conducted with tequila expert Tomas Estes. Released for Dia de los Muertos, a traditional Mexican day dedicated to honoring the deceased, The Legend of Don Julio Gonzalez Video celebrates the life of the man with vision, passion and integrity and his extraordinary foresight and actions that led to the creation of Tequila Don Julio.

Throughout his life, Don Julio worked tirelessly, neither allowing himself to fail nor succumbing to adversities. This November 1^st, Tequila Don Julio is remembering his unique tequila-making journey with this special video by sharing the original story of the man whose ventures paid off to forever revolutionize the tequila industry. From standing in front of a powerful business man to garner the loan that would kick-start the build of the La Primavera distillery, to planting his agave further apart in order to absorb more nutrients and thus allowing them to reach full maturity, yielding a better crop, Don Julio Gonzalez’s efforts led not only to the creation of Tequila Don Julio, but also to a new era of luxury tequila production. The result today is an esteemed portfolio of six variants, all crafted to be enjoyed responsibly with friends and family. By showcasing his poignant personal journey, The Legend of Don Julio Gonzalez Video showcases that it is possible to overcome obstacles when you have determination and passion.

“The Legend of Don Julio Gonzalez Video honors the legacy of our founder, and we’re proud to honor him on Dia de los Muertos in celebration of his life and passion,” says Tequila Don Julio Director, Jeff Parrott. “As more consumers are appreciating and seeking out the authenticity and craft of luxury tequila, it’s essential that we share the story of the man that started it all for Tequila Don Julio.”

In addition to the decorated altars, food and music, it is traditional to enjoy the worldly items that ancestors once enjoyed, so we raise a glass this Dia de los Muertos to the man himself, a glass of Tequila Don Julio Reposado, which was the first variant he created in the Tequila Don Julio portfolio. The brand has come a long way since then, now offering six exceptional and innovative variants ranging from the un-aged Blanco (SRP $45) through to Tequila Don Julio REAL (SRP $350), a leader in the Extra-Anejo category.

Diageo collaborated with Colangelo Synergy Marketing in partnership with Process Creative, Inc. to create The Legend of Don Julio Gonzalez Video, which can be viewed on the Tequila Don Julio YouTube channel.

For more information on the brand please visit www.donjulio.com. Find us on Facebook and Instagram @donjuliotequila and on Twitter @donjulio.

About Diageo:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere.

Video – http://youtu.be/rpHV7TUVOpU

Logo – http://photos.prnewswire.com/prnh/20151030/282245LOGO

All-New 2016 Camaro Debuts in Orlando on October 31

October 30, 2015

ORLANDO, Florida, Oct. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ —

WHAT:	Chevrolet’s Find New Roads Trip heads to Florida with the 2016 Camaro making its debut on the streets of Orlando on October 31. Car lovers will be treated to a first look at the sixth generation of the Camaro before the vehicle is available anywhere, as the epic road trip makes stops across the country to celebrate Chevrolet’s exceptional year, in which five all-new vehicles were introduced: Camaro, Malibu, Cruz, Volt and Spark.

	Consumers, Camaro fans and car lovers are invited to Osceola Heritage Park from 11:00 a.m. – 4:00 p.m. on October 31 for an up close and personal first-look at the all-new Camaro and featured vehicles from Chevrolet’s line-up. The Designers and Engineers who brought the new Camaro to life will be on-hand to share insights and answer questions. The first 200 attendees will be treated to food and giveaways, and can learn more about Chevrolet’s focus on innovative design, performance and technology. Camaro owners who drive their cars to the event will receive VIP Camaro parking. While on site, consumers are also invited to support the American Cancer Society’s “Making Strides Against Breast Cancer” initiative by taking photos and using #IDriveFor. For each photo uploaded to social media using this hashtag, Chevrolet will provide $5 to the “Making Strides” initiative.

	Visit www.findnewroadstrip.com for more information about the Find New Roads Trip and details on each stop.

WHEN:	Saturday, October 31, 2015
	11:00 a.m. – 4:00 p.m.
	Osceola Heritage Park
	1875 Silver Spur Lane
	Kissimmee, FL 34744

WHO:	Camaro Designer and Engineers available for interviews upon request

CONTACT:	Laura Markofsky
	For Chevrolet Communications
	248-408-5505 (mobile)
	[email protected]


ADDITIONAL INFO:	Visit www.findnewroadstrip.com for more information on tour stops, the all-new Camaro, and more

Logo – http://photos.prnewswire.com/prnh/20151029/282168LOGO

Families learning and serving together focus of National Family Literacy Month

October 30, 2015

Celebrations highlight health literacy, STEM and Family Service Learning

LOUISVILLE, Kentucky, Oct. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — November marks National Family Literacy Month®, a time to focus on the immense influence families have on a child’s education, future success and well-being. To celebrate, the National Center for Families Learning (NCFL) and 10 partner organizations are hosting community events throughout November in cities across the U.S. NCFL is a leader in family learning initiatives and has developed a two-generation solution to educational challenges that is being employed across the United States. Health, financial literacy, reading, STEM, and civic engagement are all a part of NCFL’s groundbreaking family literacy programs.

The research is clear – having a strong support system in place can help children excel in the classroom and beyond. Challenges relating to literacy can be a barrier to creating an environment for children to thrive.

NCFL offers a forward-thinking, four part approach to two-generation learning. First, Parent and Child Together (PACT) Time® focuses on parents and children learning together. Second, parents also spend time learning on their own. This may include language skills or technology, such as becoming confident in using a computer resulting in that parent helping their child with homework. Third, family-to-family social networks are created through informal and formal mentoring opportunities. Parents helping parents navigate situations provides a powerful community building tool. Fourth, Family Service Learning projects help solve community problems and encourage civic engagement.

“When parents and children come together to learn and serve, relationships among family members, neighbors and communities are all strengthened,” said Sharon Darling, president and founder of NCFL. “The time commitment is big, but families see this as a worthwhile investment.”

Empowering families

One NCFL initiative – called Toyota Family Learning – empowers parents and caregivers, as well as their children, to become engaged in their schools and communities. During the 2014-15 program year, parents and children in the 10 partner cities spent nearly 17,500 hours learning together; 1,600 of those hours were spent doing 67 Family Service Learning projects. Nearly 80 percent of the families in the program were English language learners.

NCFL’s independent evaluators at Penn State University found that among families graduating from Toyota Family Learning programs:

90% of parents increased their engagement in their children’s education
96% of parents became better teachers to their children
75% of parents increased their English language skills
34% of parents got a better job

PACT Time events

Organizations with Toyota Family Learning programs in Bronx, New York; Cincinnati, Ohio; Denver, Colorado; Detroit, Michigan; Houston, Texas; Lincoln, Nebraska; Milwaukee, Wisconsin; Providence, Rhode Island; San Mateo, California; and, San Pedro, California will mark National Family Literacy Month with events to promote health literacy, STEM (science, technology, engineering, mathematics)-based education, and Family Service Learning projects throughout the month. To learn more about these organizations and their events, visit ToyotaFamilyLearning.org/grantees and follow @NCFL on Twitter.

Free family learning resources

NCFL offers several free online resources for families to learn together in the areas of health, finance, and general curiosity, regardless of parents’ educational background.

Healthy Family Habits provides real world ways to establish and hone healthy habits. Available in English and Spanish, the program includes interactive features such as activity recommendations and recipes. It is also offers resources for community organizations.
Renegade Buggies, a free app for iOS and Android, helps parents and children gain financial literacy skills together. The app, developed in partnership with the Dollar General Literacy Foundation, was named Instructional Game of the Year (2015) by the Institute for Financial Literacy.
Wonderopolis® is a place where natural curiosity and imagination lead to exploration and discovery in learners of all ages. Wonders of the Day® help find learning moments in everyday life—ones that fit in with dinner preparations, carpool responsibilities, and within school curriculum and education programs.
Toyota Family Trails® inspires parents and kids to let imagination and exploration lead them on a daily adventure through the world around them and the classroom of life. See examples of how families are learning together.

NCFL partners with educators, schools, community-based organizations, and libraries across the U.S. to help empower families to be more engaged in education and community efforts. For more information, visit FamiliesLearning.org.

ABOUT NATIONAL CENTER FOR FAMILIES LEARNING
The National Center for Families Learning (NCFL) is a national nonprofit organization dedicated to helping adults and children learn together. NCFL creates and deploys innovative programs and strategies that support learning, literacy, and family engagement in education. From the classroom to the community to the digital frontier, NCFL collaborates with educators, advocates, and policy-makers to help families construct hotspots for learning wherever they go. For more information on NCFL’s 26-year track record, visit www.familieslearning.org

Photo – http://photos.prnewswire.com/prnh/20151029/281948
Photo – http://photos.prnewswire.com/prnh/20151029/281949-INFO
Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/281951-NCFL-MNR-SOTS.mp4
Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/281950-NCFL-MNR-BROLL.mp4
Logo – http://photos.prnewswire.com/prnh/20151029/281952LOGO

Media Contacts
Lisa Avetisian
National Center for Families Learning
[email protected]
502-718-2725

Ashley Brauer
Guthrie/Mayes Public Relations, for NCFL
[email protected]
502-649-3205

Sean “Diddy” Combs And The Makers Of CIROC™ Ultra Premium Handpick Newest Flavor, CIROC™ Apple Infused Vodka

October 30, 2015

Los creadores de CIROC(TM) Ultra Premium Eligen Un Nuevo Sabor de Vodka, CIROC(TM) APPLE, Infusionado con Manzana

NEW YORK, Oct. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Sean “Diddy” Combs introduces the world to CÎROC™ Apple Infused Vodka during his appearance tonight on “Late Night with Seth Meyers.” CÎROC Apple is the sixth flavor in the line extension from the makers of CÎROC Ultra Premium. The newest variant joins the best-selling lineup, which includes CÎROC Ultra Premium, CÎROC Pineapple, CÎROC Peach, CÎROC Amaretto, CÎROC Red Berry and CÎROC Coconut.

In honor of the launch, CÎROC™ has commissioned American performance painter David Garabaldi to share his creative interpretation of the “forbidden fruit” thematic with audiences in New York and Los Angeles. The artist’s masterpieces will be exposed on larger-than-life wallscapes prominently placed in highly trafficked areas during the month of November. The billboards represent the millions of ambitious dreamers around the country who are passionate and committed to what they are made of. These are the individuals who CÎROC Ultra Premium toasts to every day.

In addition to the bicoastal billboard reveal, Sean “Diddy” Combs will host the Emperor’s Ball in New York City to celebrate the launch of CÎROC Apple on October 31st.

“CÎROC has always focused on innovation and celebration. Our flavors remain at the heart of our unprecedented success. The new CÎROC Apple combines one of my favorite flavors with the greatest ultra premium vodka,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks.”

CÎROC™ Apple boasts a vivid green apple flavor infused with a touch of ripeness and a subtly smooth, crisp finish. The newest variant can be enjoyed shaken and double strained, and also pairs excellently with Ocean Spray® Cranberry Juice Cocktail. The liquid also lends itself well to a variety of twists on more traditional cocktails including the CÎROC Apple Martini, Sangria, Mimosa and Cider. Drawing inspiration from the classic creations, CÎROC Ultra Premium has developed the specialty recipes listed below.

CÎROC Ultra Premium Apple Cocktails

CÎROC APPLE MARTINI
1.5oz. CÎROC™ APPLE
Garnish: Apple Wheel

Shaken with ice and double-strained

THE BIG APPLE
1.5oz. CÎROC™ APPLE
3oz. Ocean Spray® Cranberry Juice Cocktail
Garnish: Apple Slice

CÎROC APPLE & SODA
1.5oz. CÎROC™ APPLE
3oz. Club Soda
Twist of Lime
Garnish: Lime Wedge

CÎROC APPLE & APPLE
1.5oz. CÎROC™ APPLE
3oz. Apple Juice
Garnish: Lime Wedge

CÎROC™ Apple is now available for pre-order at ReserveBar.com/CIROCApple. Beginning next month, consumers can enjoy CÎROC Apple cocktails at top restaurants, bars and lounges across the country with full nationwide distribution expected for January 2016.

CÎROC™ Apple possesses a juicy green apple flavor with hints of vanilla and citrus that provide for a fresh and crisp finish. The product will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $30.99 for a 750mL bottle. The specialty spirit is 70 proof and 35% ABV.

The makers of CÎROC™ Ultra Premium would like to remind consumers to celebrate responsibly.

ABOUT CÎROC™ ULTRA PREMIUM
CÎROC™ Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC™ Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The flavor-infused products in the portfolio to date include CÎROC™ Red Berry, CÎROC™ Coconut, CÎROC™ Peach, CÎROC™ Amaretto and CÎROC™ Pineapple. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

Media Contact:

Miranda Gooding
Ogilvy Public Relations
310-795-3605
[email protected]

Alisa Jacobs
Diageo
646-223-2229
[email protected]

Ryan Stender
Blue Flame Agency
917-449-2447
[email protected]

Celebrate Life Responsibly.

Photo – http://photos.prnewswire.com/prnh/20151029/282137

Photo – http://photos.prnewswire.com/prnh/20151030/282345

Latino Semanal/Digital and Hispanic Media Works Inc. extend their strategic alliance for another 2 years

October 30, 2015

The fusion of digital and print to effectively reach Hispanics.

WEST PALM BEACH, Fla., Oct. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — El Latino Digital www.ellatinodigital.com the news and distribution site for el Latino Semanal surpassed 12 million hits and over 2,000 unique visits daily in the first year of operation. This level of acceptance proves that a large percentage of Hispanics now consume news and information by either computers, tablets or smart phones.

Publisher Miguel Lavin said today, “The fusion of print and digital was excellent for us and 2015 is expected to be the company’s best year to date.” He added, “We doubled our distribution digital and printed. Our customer base increased substantially by initiating a program of native advertising. We also extended our strategic alliance with Hispanic Media Works to develop and maintain our distribution website www.ellatinodigital.com to insure that our present expansion in distribution and readership continues.” Additionally, Lavin commented, “We are now capable to distribute inserts digitally, as well as in the print edition. El Latino Semanal/Digital is now capable to be sent electronically to the over 190,000 Hispanic emails in our market area at very reduced rates.” Publisher Lavin concluded, “We will continue to develop new markets, new distribution modes and generate accurate data that will give our advertisers the best ROI measurement possible.”

El Latino Semanal iconic format reflects the present market realities for print media and strikes a balance between informing the readers, giving our advertisers maximum exposure and controlling operating expenses.

About El Latino Semanal Inc: El Latino Semanal is the largest and oldest Hispanic broadsheet weekly in DMA 38/H28 with measured distribution and readership. It started in 1976 serving 30K Hispanics. Today El Latino Semanal serves a Hispanic population approaching 500,000, as per the last census adjustment. The Latino Semanal markets to the English reluctant, the non Hispanics whites who want to reach the Hispanics and to its core community from Boca Raton to Ft Pierce. El Latino Semanal is the minority newspaper of record. It publishes legal ads for the State, County and Municipalities.

Contact:
Jose R. Uzal, National Sales Manager
561-310-5333
E-mail: [email protected]

Logo – http://photos.prnewswire.com/prnh/20151029/282075LOGO

Nurse To Climb Mount Kilimanjaro On World Prematurity Day

October 30, 2015

Honoring 15 Million Babies Born Preterm Around the World

PROVIDENCE, R.I., Oct. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Brenda Kieran, a neonatal intensive care unit (NICU) nurse from Providence, Rhode Island, plans to climb to the summit of Mt. Kilimanjaro, Tanzania, the tallest mountain in Africa, on Nov. 17, World Prematurity Day, to honor babies born premature and benefit the March of Dimes.

Photo – http://photos.prnewswire.com/prnh/20151029/282081
Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO

“My goddaughter, Elizabeth was born preterm and was my inspiration to become a NICU nurse,” says Brenda. “I knew my life had changed forever once I visited her in the hospital. No one expects to have a premature baby. I’m also inspired by my highly skilled medical colleagues who care for babies in the NICU around the clock and by the efforts of the March of Dimes to find new ways to prevent and treat premature babies. “

The United States preterm birth rate ranks among the worst of high-resource countries, the March of Dimes says. Worldwide, 15 million babies are born preterm, and nearly one million die due to early birth or its complications. Babies who survive an early birth often face serious and lifelong health problems, including breathing problems, jaundice, vision loss, cerebral palsy and intellectual delays.

Brenda has worked at Women & Infants Hospital in Providence for the past ten years. A nurse colleague, Kathy Baker, will join her on the climb. They leave for Africa on November 9 from Boston’s Logan Airport and expect to begin the ascent on November 12. Brenda has raised $5,000 already to support March of Dimes research to prevent premature birth, but hopes to raise more. You can make a donation to her March of Dimes page.

The March of Dimes leads the World Prematurity Network (WPN), a global coalition of consumer and parent groups working together to raise awareness and prevent premature birth in their countries. Through World Prematurity Day and other joint efforts, members call for action to prevent preterm birth and improve care for babies born too soon. Nearly 100 countries participated in World Prematurity Day 2014 with building and landmark lightings, outdoor events, petitions, and other demonstrations of support.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For the latest resources and information, visit marchofdimes.org or nacersano.org. Find us on Facebook and Twitter.

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