March of Dimes-Funded Scientists Create New Genetic Tool for Prematurity Research

November 11, 2015

Database To Help Identify Unknown Causes of Preterm Birth

WHITE PLAINS, New York, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — A new, integrated online database of genes and other information related to pregnancy has been developed by March of Dimes Prematurity Research Center investigators to help fine-tune questions, theories, and experiments to uncover the unknown causes of preterm birth.

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The new database, called GEneSTATION, combining the words “gene” and “gestation” — is a resource designed to help researchers leverage the growing knowledge of the human genome and its function to advance their understanding of the triggers for full-term, as well as preterm labor. The goal is to develop new ways to prevent and treat preterm birth (before 37 weeks of gestation).

Preterm birth is the leading killer of babies in the United States, and babies who survive an early birth often face serious and sometimes lifelong health challenges, such as breathing problems, jaundice, developmental delays, vision loss, and cerebral palsy. Even babies born just a few weeks too soon have higher rates of death and disability than full-term babies.

“GEneSTATION is a new way to organize the information and to look at the problem of preterm birth,” said Patrick Abbot, Ph.D., associate professor of biological sciences at Vanderbilt University and co-author of the study, who is affiliated with the March of Dimes Prematurity Research Center — Ohio Collaborative.

The lack of complete scientific understanding of human pregnancy and the triggers for healthy, full-term labor are an obstacle to finding effective treatments for the complications of pregnancy, including early labor, researchers say.

“Given the importance of the subject, it’s shocking that we know so little,” said Antonis Rokas, PhD, professor of biological sciences at Vanderbilt University, who also is a project leader in the March of Dimes Prematurity Research Center — Ohio Collaborative.

The GEneSTATION database brings together various types of information, such as genomics, proteomics, and transcriptomics, among others, for 23 mammalian species. That data also is linked to other specialized clinical databases with information about human pregnancy-specific disorders.

In addition to the Ohio Collaborative, the March of Dimes has established four other Prematurity Research Centers nationwide: at Stanford University School of Medicine in California; University of Pennsylvania; Washington University in St. Louis; and University of Chicago–Northwestern University–Duke University.

The new online database is described in an article titled “GEneSTATION 1.0: a synthetic resource of diverse evolutionary and functional genomic data for studying the evolution of pregnancy-associated tissues and phenotypes,” published today in Nucleic Acids Research.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For the latest resources and information, visit marchofdimes.org or nacersano.org. Additional information is also available at prematurityresearch.org. Find us on Facebook and Twitter.

CONTACT: Todd P. Dezen, (914) 997-4608, [email protected]; Elizabeth Lynch, (914) 997-4286, [email protected]

Gabriel Iglesias Hosts New Weekly Show Exclusively on SiriusXM

November 11, 2015

NEW YORK, Nov. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — SiriusXM announced today that Gabriel “Fluffy” Iglesias will host Gabriel Iglesias’ Stand-Up Revolution Radio, an exclusive weekly comedy series on SiriusXM’s Raw Dog Comedy channel.

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Gabriel Iglesias’ Stand-Up Revolution Radio features Iglesias as he introduces his favorite comedians featured in the popular Comedy Central television series, Stand-Up Revolution. Comedians will include Nick Guerra, Carlos Oscar, Ian Bagg and more, as they perform comedy sketches. With weekly themed shows, listeners can expect to hear a solid hour of laughs from some of today’s newest, as well as established voices in comedy.

“This is an exciting day where we can now bring the Revolution to life every week on air with SiriusXM,” said Gabriel Iglesias. “It’s a wonderful opportunity to introduce audiences to new, hilarious comedians as well as featuring some of my favorite comics.”

“Gabriel is bringing some of the freshest comics working today to our Raw Dog Comedy channel, and we are happy to be the radio home of his stand-up revolution,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.

Iglesias is one of America’s most successful stand-up comedians who performs to sold-out audiences around the world, and has had several popular one-hour specials including Hot & Fluffy and I’m Not Fat…I’m Fluffy. He recently signed a pilot deal with ABC Television to write and star in a multi-camera series. The working title, “The Fluffy Shop,” is inspired by the comedian’s life experiences including the challenges of managing a home life during the few days he spends off the road each week.

Gabriel Iglesias’ Stand-Up Revolution Radio will air on Wednesdays at 7:00 pm ET exclusively on SiriusXM’s Raw Dog Comedy, channel 99, and through the SiriusXM App on smartphones and other connected devices, and online at siriusxm.com.

Raw Dog Comedy is part of a robust comedy lineup on SiriusXM including Jamie Foxx’s The Foxxhole, Jeff & Larry’s Comedy Roundup, Comedy Central Radio, Carlin’s Corner, Laugh USA, SiriusXM Comedy Greats and more.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio broadcaster measured by revenue and has 29 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and at shop.siriusxm.com. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, and RVs through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers critical weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2.6 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

On social media, join the SiriusXM community on Facebook, Twitter, Instagram, and YouTube. To view and download SiriusXM logos and artwork, please visit SiriusXM.com/LogosAndPhotos.

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “believe,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: our competitive position versus other radio and audio service providers; our ability to attract and retain subscribers, which is uncertain; our dependence upon the auto industry; general economic conditions; changes in consumer protection laws and their enforcement; the security of the personal information about our customers; other existing or future government laws and regulations could harm our business; failure of our satellites would significantly damage our business; the interruption or failure of our information technology and communications systems; royalties we pay for music rights, which increase over time; the unfavorable outcome of pending or future litigation; our failure to realize benefits of acquisitions or other strategic initiatives; rapid technological and industry changes; failure of third parties to perform; failure to comply with FCC requirements; modifications to our business plans; our indebtedness; and our principal stockholder has significant influence over our management and over actions requiring stockholder approval and its interests may differ from interests of other holders of our common stock. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2014, which is filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Source: SiriusXM

Contact for SiriusXM:

Amy Galleazzi
212.901.6552
[email protected]

New Online Resource from the American Academy of Ophthalmology Launched to Improve Pediatric Eye Care

November 11, 2015

SAN FRANCISCO, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — The American Academy of Ophthalmology today announced the launch of a new online resource for eye physicians and surgeons dedicated solely to children’s ocular diseases and disorders. The Knights Templar Eye Foundation Pediatric Ophthalmology Education Center is an important tool that enables ophthalmologists to better serve the 19 million children worldwide who suffer visual impairment. The new resource will be unveiled this week at AAO 2015, the 119^th annual meeting of the American Academy of Ophthalmology.

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The Pediatric Ophthalmology Learning Center was funded by a Knights Templar Eye Foundation grant. It is the Academy’s latest offering focused on advancing knowledge in major ophthalmology subspecialties. The virtual education center provides ophthalmologists with the most current clinical guidance specific to children’s eye care. It is expected to be especially useful for ophthalmologists training in low-resource areas. The online center includes:

Reference guides on diagnostic and treatment criteria in critical and emergency situations
More than 80 video demonstrations on surgical techniques, symptomology and diagnostic approaches
The latest information on evolving standards in diagnosis and treatment
Interactive simulators and virtual patient cases

These new pediatric resources are part of the Academy’s Ophthalmic News & Education Network®. The ONE Network is the largest online source of peer-reviewed and high-quality clinical information for ophthalmologists. It serves eye physicians and surgeons in more than 140 countries with content that is translated in eight languages.

“The Academy is committed to continually augmenting the online educational content available to ophthalmologists,” said Dale Fajardo, Ed.D., M.B.A., vice president for education for the American Academy of Ophthalmology. “The new Pediatric Ophthalmology Education Center within the ONE Network bolsters this innovative offering by equipping eye physicians and surgeons with the specialized tools and information they need to fight the growing threat of visual impairment in children.”

Other new clinical resources on the ONE Network include:

Oculofacial Plastic Surgery Center
This resource establishes the most comprehensive collection of oculofacial plastic surgery reference materials online. Video and images on more than 50 clinical topics are available. It was developed in partnership with the American Society of Ophthalmic Plastic and Reconstructive Surgery.
Eye Care for Older Adults
Caring for geriatric eye patients presents a particular set of challenges. Ophthalmologists can use this resource for guidance on treating seniors. A new podcast series features advice from leading experts in senior care. The section also includes the American Geriatrics Society’s clinician toolkits. The kits include pre- and post-operative assessment and decision-making tools. The resource was made possible through a grant from the John A. Hartford Foundation and the American Geriatrics Society.

Visit the Academy website for more information on the Academy’s ONE Network.

The new ONE Network resources will be presented on 10:45 a.m. on Nov. 14 in the Tech Pavilion during AAO 2015 (TECH02). Known as the place “Where all of Ophthalmology Meets,”™ the Academy’s annual meeting takes place from Nov. 13-17 at the Sands Expo/Venetian in Las Vegas. It is the biggest ophthalmology conference in the world. For more information, see the AAO 2015 highlights press release.

About the American Academy of Ophthalmology
The American Academy of Ophthalmology, headquartered in San Francisco, is the world’s largest association of eye physicians and surgeons, serving more than 32,000 members worldwide. The Academy’s mission is to advance the lifelong learning and professional interests of ophthalmologists to ensure that the public can obtain the best possible eye care. For more information, visit www.aao.org.

The Academy is also a leading provider of eye care information to the public. The Academy’s EyeSmart® program educates the public about the importance of eye health and empowers them to preserve healthy vision. EyeSmart provides the most trusted and medically accurate information about eye diseases, conditions and injuries. OjosSanos™ is the Spanish-language version of the program. Visit www.geteyesmart.org or www.ojossanos.org to learn more.

AHAA Study: Financial Services and Insurance Companies Boost Overall Revenue Growth with Increased Hispanic Ad Spend

November 11, 2015

FAIRFAX, Virginia, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

“This new information is compelling because the data indicates that the Hispanic market can be a big determinant in corporate success,” said Carlos Santiago, chair of AHAA Research Committee and CEO of Santiago Solutions Group. “Financial Services and Insurance companies not only want to gain market share among their competitors but they also want to provide growth and stability for their investors – investing in Hispanic marketing is a clear strategy in achieving both these objectives.”

Financial/Insurance companies shifted almost $100 million in four years to Hispanic Media, at twice the rate of English media increases. Shifts in Hispanic Dedicated Allocation alone explain about 22 percent of the category’s change in topline revenue growth. The Financial/Insurance category spends a total of $352 million against Hispanic media. On average, it allocates 5.5 percent, or $10.1 million, of its advertising budget to Hispanic – this is a 35 percent increase since 2010. State Farm leads the charge in both investment percentage against Hispanic dedicated efforts at 22 percent and total Hispanic ad spending at $109 million. Wells Fargo, Nationwide, Allstate, JPMorgan Chase, American Family, AFLAC and MasterCard are close behind, setting the pace of the sector.

“AHAA’s research proves that companies applying a Total Market approach with well-funded in-culture Hispanic efforts are more likely to achieve greater overall growth than those marketers integrating Hispanics into their current English efforts,” said AHAA Chair Linda Lane Gonzalez, president of viva partnership. “The most successful campaigns lead with consumer insights that are then integrated, segmented and aligned – that is the winning combination driving superior growth performance.”

Methodology
Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish. This data was analyzed by Santiago Solutions Group for AHAA. SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media: Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), and On the Sidelines (Less than 1%). SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Display, Outdoor and Cinema.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Rachel Zoe Styles UGG Classic Slim Collection

November 11, 2015

NEW YORK, Nov. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — The UGG^® brand (a division of Deckers Brands NYSE:DECK), partners with fashion icon and stylist Rachel Zoe to style its newest collection, Classic Slim™. Featuring a slimmer, sleeker silhouette thanks to a 10mm Twinface sheepskin shaft, the Classic Slim™ is available for women in two heel heights, a flat and a wedge, offering her more opportunities to wear with her own unique everyday style – from the busy weekday to casual weekend getaway.

“It is such an honor to work with an iconic brand like UGG,” says Rachel Zoe. “I so enjoyed styling their lookbook for the launch of the Classic Slim Collection. My intention was to achieve that effortless cool girl style, something that just feels so inherent to the brand.”

With the help of fashion photographer Justin Coit, Zoe created a one-of-a-kind lookbook featuring five styles from the Classic Slim™ Collection. Guaranteed to inspire new street worthy styling of the UGG® boot, the lookbook was shot on location throughout Los Angeles. Zoe’s lookbook, including a behind-the-scene video series, will be on display at UGG^® brand stores and available online at http://www.uggaustralia.com giving consumers access to her how-to style guide worldwide.

On set, Zoe coined the term “back-tie” as an alternative way to style the Bethany saying, “I mixed it up a little bit. I messed up the laces and pulled the tongue out so you see the pop of shearling. Then I tied it behind the heel so it’s more like a back-tie for a super edgy look.”

Following the launch of the brand’s Classic Luxe™ Collection this August, the Classic Slim™ is the next iteration of the brand’s iconic UGG^® Classic boot. The Classic Slim™ Collection is available in two heel heights and four shaft heights including: the 12.5-inch tall Kara, the 9-inch short Amie, the 9-inch short Michelle, the 5.5-inch mini Kristin, the 5.5-inch mini Cory and the 3.75-inch lace-up Bethany. Each new style builds on the trusted warmth and comfort of the original with its luxurious suede and Twinface sheepskin construction that is pre-treated to provide protection and water repellency.

“Being comfortable doesn’t have to be casual. No one knows that better than Rachel Zoe, the world’s leading authority in fashion. We are thrilled to have this chance to work with her to celebrate this point,” says UGG® Vice President Creative Director Leah Larson. “With our new Classic Slim and help from Rachel, our UGG customers have a little reminder that feeling good and feeling good about yourself will never go out of fashion.”

The Classic Slim™ Collection from UGG® is currently available at www.uggaustralia.com, all UGG^® brand storesand select retail partners worldwide.

About The UGG^®Brand
Founded in 1978 in California, the UGG^® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG^® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com. @UGGAUSTRALIA #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG^®, Teva^®, Sanuk^®, Ahnu^®, and HOKA ONE ONE^®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com

Media Contacts:
Lindsey Dicola / 212-247-8552 / [email protected]
Matthew Magnin / 212-247-8552 / [email protected]

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Seaborne Airlines and Erie Aviation Reach Agreement for Aircraft Upgrades

November 11, 2015

SAN JUAN, Puerto Rico, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Seaborne Airlines has reached agreement with Erie Aviation Incorporated for Aircraft Upgrades to its SAAB 340B cabins. The new cabin will feature Erie Aviations Textile Group / Green Sky Textiles customized new bulkhead covering, new sidewall and new carpeting for the fleet as well as LED cabin lighting with Mood light option. It introduces some of the latest technology and innovations available in cabin interiors. “Seaborne, as the fastest growing airlines in the Caribbean, has based our business model on exemplary customer service,” said JJ Cruz, Vice President of Maintenance & Engineering for Seaborne. “This fleet upgrade is just the latest example of how Seaborne continues to invest in our customers.”

Seaborne Airlines has been operating in the Caribbean for over 23 years, carrying approximately 2.5 million customers safely. With over 1,500 monthly departures to 17 airports, Seaborne serves San Juan’s Luis Munoz Marin International Airport, St. Thomas airport and Seaplane base, St. Croix airport and Seaplane Base, Anguilla, Antigua, Tortola, Dominica, Martinique, Guadeloupe, Saint Martin, St. Kitts, Nevis, La Romana, Punta Cana and Santo Domingo. All Flights operate with two pilots and two engines under Federal Air Regulations Part 121, the strictest code of the US Federal Air Regulation governing air travel.

For additional information about the Company please visit seaborneairlines.com

Erie Aviation, including its affiliate Green Sky Textiles, is a Part 21 manufacturer, distributor, and FAR 145 repair station for commercial airline cabin equipment, including but not limited to aircraft lighting and textiles.

For additional information about the Company please visit www.erieaviation.com and www.greenskytextiles.com.

Austin Quinceanera Wins Sweet Grand Prize to Celebrate Her Coming-of-Age Event!

November 11, 2015

Austin quinceanera Twila R. with her stunning honey-based cake "Quince Honey Cake", presented by The National Honey Board. Photo courtesy: The National Honey Board

AUSTIN, Texas, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — This past summer, the National Honey Board (NHB) presented the Quince Honey Cake contest, in partnership with Quinceañera.com, where one lucky U.S. Latina teenager celebrating her quinceañera, a Latin tradition for a young lady’s 15^th birthday, had a chance to win a quince cake made with nature’s sweetener: honey! The long awaited big event of the grand prize culminated in Austin, Texas with teenager Twila R. celebrating her quinceañera in decadent style with an exquisite four-layer coral and silver accented Quince Honey Cake.

Designed by award-winning Austin Pastry Chef Michelle Doyon, owner and Executive Pastry Chef of Michelle’s Patisserie, the Quince Honey Cake is a unique recipe – Honey-Vanilla Cake with Honey-Lavender Soak and Honey-Vanilla Buttercream – a special version of Doyon’s best-selling Honey Lavender Cake sold at her shop, recreated here into the teen’s dream cake for her party and her 175 guests.

Inspired by the unique and distinctive taste of golden honey in cakes and pastries, Doyon’s exclusive recipe for the NHB and Twila is one-of-a-kind because of the unparalleled natural flavor of the honey in the cake, the filling and the icing, in combination with the subtle floral notes of the lavender. It’s baked into the cake, used in the recipe’s delicate honey lavender soak and in the honey buttercream icing.

“The National Honey Board is thrilled to have been a part of Twila’s quinceañera in such a special way,” said Jessica Schindler, Marketing Specialist for the NHB. “We hope she and her guests enjoyed her special day and that her party and her Quince Honey Cake remain golden memories for many years to come.”

Following is Doyon’s decadent Honey-Vanilla Cake with Honey-Lavender Soak and Honey-Vanilla Buttercream recipe, which can also be found on www.mielpura.org.

Honey-Vanilla Cake with Honey-Lavender Soak and Honey-Vanilla Buttercream

Makes 10 – 12 servings

Honey-Vanilla Cake

Ingredients:
½ cup honey
1½ cup cake flour
1½ teaspoon baking powder
¼ teaspoon salt
½ cup unsalted butter (room temperature)
½ cup sugar
2 large eggs
½ teaspoon vanilla extract
½ cup whole milk

Honey-Lavender Soak

Ingredients:
½ cup lavender honey
½ cup water
2-3 drops lavender extract

Honey-Vanilla Buttercream

Ingredients:
½ cup honey
12 – 4 oz. sticks unsalted butter (room temperature)
½ cup vegetable shortening
4 cups powdered sugar (sifted)
1 tablespoon vanilla extract

Preparation:

Honey-Vanilla Cake

Preheat oven to 350°F. Lightly coat two 8-inch cake pans with butter and dust with all-purpose flour. In a large mixing bowl, sift the cake flour, baking powder and salt.

In the bowl of an electric mixer fitted with a paddle attachment, beat in the butter on low speed. Sprinkle in sugar slowly and continue to beat until light and fluffy, about two minutes. Add honey and eggs, one at a time. Add the vanilla and milk, and beat on medium-high, just until blended. Scrape bottom of bowl to fully incorporate. Add flour mixture and beat until just combined.

Divide batter evenly between pans and smooth tops. Bake for 30-35 minutes or until a wooden skewer inserted in the center comes out clean. Cool cake in the pan on a wire rack for 5 minutes. Unmold and cool completely.

Honey-Lavender Soak

In a small sauce pan, combine water and honey. Bring to a boil, cook over medium heat for 2-3 minutes until honey mixture thickens. Remove from heat and allow to cool. Add 2-3 drops of lavender extract to taste.

Honey-Vanilla Buttercream and Frosting

In the bowl of an electric mixer fitted with a paddle attachment, beat the honey, butter, shortening and vanilla until smooth. Add the sifted powdered sugar gradually until fully incorporated. Then beat on high for about 2-3 minutes till light and fluffy.

Assembly:

Cut the tops off the two cakes to level your cake layers. Use a pastry brush to lightly apply Honey-Lavender soak to the tops of the cakes.

Sit your first layer of cake. Apply a layer of Honey-Vanilla buttercream to the layer as a filling. Repeat this process for the second cake layer.

Ice outside of cake with remaining Honey-Vanilla buttercream. Chill in the refrigerator for an hour.

About the National Honey Board

The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs. For more information, visit www.mielpura.org.

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SHPE to Host Pre-College Symposium at University of Maryland Drawing Hundreds of High School Students

November 10, 2015

INDUSTRY, California, Nov. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — Society of Hispanic Professional Engineers (SHPE), in partnership with the University of Maryland’s A. James Clark School of Engineering will bring nearly 400 high school students to SHPE’s Pre-College Symposium on Friday, November 13, 2015. The event is designed to inspire high schools students to pursue careers in Science, Technology, Engineering and Mathematics (STEM) fields.Students will have the opportunity to hear opening remarks from Bruk Berhane, Assistant Director Office of Undergraduate Recruitment and Scholarships of the A. James Clark School of Engineering and closing remarks from Dr. Darryll Pines, Dean of the Clark School.

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The symposium will feature several hands-on activities as well as workshops. Topics below- STEM, College Life, STEM Careers:

NAVSEA: Let’s Catapult!
This workshop is designed to strengthen the students’ understanding of STEM principles through conducting a Navy-focused interactive activity.
Exelon’s Tower Challenge!
See how you stack up! Join Exelon for our Tower Challenge. Teams will be tasked with building a tower that will support the weight of bricks using only index cards, tape, and glue sticks – all while managing a budget for your supplies. The team to successfully build a tower for the lowest total cost wins!
Round Table: College Life Sponsored by the Clark School of Engineering
This highly interactive session is designed to connect undergraduate student volunteers and high school students, enabling open conversations about college life and environment.
Round Table: STEM Careers Sponsored by Facebook
This panel discussion will be held between STEM professionals about opportunities in STEM fields, the importance of a college education, and lessons learned.
Identifying Your Leadership Style: It’s About the Personality, Not the Work
Leaders aren’t born, they are engineered. Through a series of exercises, you will identify your unique leadership style and explore key concepts in leadership development. You will also learn how to leverage different leadership styles to build and empower your teams to success.

The event will also include a college and career fair, and campus tour.

“We are pleased to collaborate with the University of Maryland, College Park,” said Richard Morley, SHPE CEO. “This is one of many programs aimed to inspire young Hispanic students to discover how fun math and science can be, learn about career opportunities in STEM and about resources to pay for and apply to college.”

The event is part of SHPE’s annual conference, which is in Baltimore, Maryland from November 11-15. The Clark School of Engineering is a sponsor.

“We’re proud to be a sponsor of SHPE’s pre-college symposium,” said Dr. Darryll Pines. “We are always excited to bring diverse students to campus to experience the opportunities and community that an engineering degree has to offer. When everyone has access to information and a seat at the table, it makes our profession stronger.”

SHPE Conference 2015
The SHPE Conference is the largest annual Hispanic STEM conference in the nation bringing nearly 6,000 professionals, educators, students and corporations from throughout the U.S. for technical and professional development workshops, design contests, technical competitions, engineering challenges, network opportunities and a Career Fair Expo. More information can be found by visiting the SHPE Conference website.

About SHPE
The Society of Hispanic Professional Engineers offers a network of more than 400 chapters nationally. SHPE’s mission is to change lives by empowering the Hispanic community to realize its fullest potential and to impact the world through STEM awareness, access, support and development. SHPE provides a variety of programming and resources including hosting the largest annual Hispanic STEM conference in the nation. For more information, visit www.shpe.org.

10th Latin American Cultural Week Opens November 10 and Runs Through November 23, with Theater, Music, Dance, Film, Auctions and Visual Arts Events in New York City

November 10, 2015

NEW YORK, Nov. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — Pan American Musical Art Research (PAMAR), founded and directed by Polly Ferman, presents the 10th Latin American Cultural Week, November 10 through 23. This includes the fourth year of Celebracion de la Cultura Hispana in Manhattan’s Washington Heights and Inwood, and the second year of Shall we Tango NYC, a citywide international tango festival. LACW 2015 will feature more than 60 theater, music, dance, film, auctions and visual arts presentations. For a calendar of activities, please visit http://www.lacw.net/.

The November 12 Opening Event for LACW, Celebracion de la Cultura Hispana and Shall We Tango NYC at Merkin Concert Hall, 129 West 67th Street in Manhattan will feature Eddy Marcano and His Acoustic Quartet, Washington Heights’ WHIN young artists Music Project, bandoneonist Daniel Binelli, pianists Polly Ferman and Allison Brewster, singer Marcelo Balsells and tango dancers Mariana Parma and Hernan Brizuela.

PAMAR is producing over 15 events, including six performances between November 16 and 22 at Clemente Soto Velez Cultural Center’s Flamboyan Theatre, 107 Suffolk Street in Manhattan, two to three concerts each at Washington Heights, Inwood and Fort Washington branches of New York Public Library, two events, a November 14 Binelli – Ferman Duo and LatinChangos concert and a November 17 Misa Tango with NYTango6 and Vaisman Chorale concert at Saint Peter’s Church, 619 Lexington Avenue in Manhattan, a November 23 Tango Fado Closing Event featuring Manhattan Camerata at (Le) Poisson Rouge, 158 Bleecker St. in Manhattan and two Milongas with live tango orchestras – November 15 in Queens and November 21 in Manhattan.

Supporting institutions include NYC & Company Foundation, New York Public Library, Clemente Soto Velez Cultural Center, New York City Department of Cultural Affairs, Rennert International, City Council Member Ydanis Rodriguez, Lower Manhattan Cultural Council, Manhattan Borough President Gale A. Brewer, El Diario La Prensa, Impacto News and De Norte a Sur.

PAMAR, producer of LACW 2015, is a non-profit organization seeking to promote better knowledge, understanding and coexistence between the various cultures and countries of the Americas. Visit them at http://www.pamar.org.

ATRES SERIES Launches on DIRECTV Mas Platform

November 10, 2015

MADRID, Nov. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — ATRES SERIES, owned by ATRESMEDIA the leading Spanish media group, is now available on DIRECTV, now part of the AT&T family, on channel 420, significantly increasing its presence in the U.S. Hispanic market.

Logo – http://photos.prnewswire.com/prnh/20151110/285679LOGO

ATRES SERIES is a full HD channel entirely dedicated to the most acclaimed Spanish series, featuring exclusive premieres of the series produced by ATRESMEDIA, as well as a huge selection of high quality titles covering all genres and targets. The channel also provides a complete VOD offer to suit the current trends in TV series consumption. ATRES SERIES will be available in the DIRECTV Optimo Mas package and above.

“The agreement with DIRECTV constitutes a milestone in Atresmedia’s international expansion and the confirmation of ATRES SERIES potential,” said Mar Martinez Raposo, International Director for ATRESMEDIA.

“We are excited to be the first satellite provider in the U.S. to offer ATRES SERIES and will continue to look for even more way to give our customers quality programming,” said Emma Brackett, vice president, Content and Programming, DIRECTV.

ATRES SERIES is present in key markets and only one year after its launch has become one of the fastest growing channels in the U.S. Hispanic market, due to its unique content offering. In the last seven months, the channel premiered top rating titles such as “Algo que Celebrar“; “Bajo Sospecha“; “Vis a Vis” and “Alli Abajo“, that became the best debut in the last 10 years in Spain.

Media Contacts:
Atresmedia
Blanca Aguirre
[email protected]
Office in Spain: +34 619 860 074

DIRECTV
Robert Mercer	Jade Ekstedt
[email protected]	[email protected]
310.964.4683	310.964.3429

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