Unprecedented Alliance Of Professional Sports Leagues And Associations, Media Networks, Educators And Athletes Asks America To “RISE Together” To End Racism

October 16, 2015

RISE Aims to Achieve Lasting Impact on Race Relations Through Sports

NEW YORK, Oct. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, the nonprofit organization Ross Initiative in Sports for Equality (RISE), launched a nationwide campaign to harness the unifying power of sport to advance race relations. Founded by Stephen M. Ross, majority owner of the Miami Dolphins and chairman and founder of Related Companies, RISE is supported by an unprecedented alliance across the sports community, including: Major League Baseball (MLB), the National Basketball Association (NBA), the National Football League (NFL), the National Hockey League (NHL), the National Collegiate Athletic Association (NCAA), Major League Soccer (MLS), the Association of Volleyball Professionals (AVP), the Professional Golfers’ Association (PGA) of America, USA Track and Field (USATF) and the United States Tennis Association (USTA) as well as media networks, experts, educators and partner organizations. RISE will use sports as a vehicle to promote understanding, respect and equality.

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Major professional athletes have pledged their support to RISE including professional basketball players Stephen Curry, Draymond Green and LeBron James as well as professional football players Antonio Brown, Larry Fitzgerald, Greg Jennings, Ryan Tannehill, Justin Tuck and DeMarcus Ware. Many of these athletes are also featured in a series of RISE public service announcements (PSAs) launching today.

At RISEtoWIN.org, everyone can pledge to stand up against racism, treat others with respect and dignity and speak out against discrimination. The “It Takes All Colors” photo app allows visitors to upload a picture, apply their team colors and share it across social channels.

In addition to the RISE website and PSAs, RISE and its partners will also engage individuals through onsite game activation, RISE to Win Curriculum, town halls and social media.

“Sport brings together athletes, coaches and fans of all races, uniting us with shared experiences and common goals that transcend our differences. If there is any place where real equality can be found, it’s in sports. The sports community is uniquely positioned and empowered to help drive national discussion and action to unite our country, promote understanding, respect and equality and advance race relations now and for the next generation. While it would be unrealistic to say that RISE alone will end racism, we have the opportunity to harness the unifying power of sport and create a new paradigm,” said Mr. Ross.

Led by executive director Ndidi Massay, RISE aims to generate awareness, inspire dialogue and spur action towards racial equality through a three-pronged approach:

Drive participation and accountability: RISE has launched a nationwide public awareness campaign, including PSAs, the RISE pledge and game day activation to encourage communities to advance race relations in sports and beyond.
Leverage voices that break through: To reach a wide range of athletes throughout the sports community, RISE has developed strategic partnerships with sports leagues and associations, organizations, media networks, sports professionals and educational institutions.
Develop meaningful curricula and resources: RISE will provide resources and develop and deploy curricula aimed to help athletes, coaches, parents and professionals identify, resolve and prevent racially-insensitive behaviors and situations.

RISE will increase racial and cultural competency through a comprehensive and practical training program, the RISE to Win Curriculum, which promotes understanding, respect and equality amongst student-athletes and coaches. The curriculum equips student-athletes and coaches with the tools to proactively identify, resolve and prevent racially-insensitive behaviors and situations. Facilitators will be taught how to instruct and build awareness about cultural sensitivity and inclusion issues in society, especially issues related to race, racism and race relations. The organization will also measure impact by conducting benchmark studies and research on perception, attitudes and public discourse on race relations through sports.

“As the sport of Jackie Robinson and other pioneers who followed in his footsteps, we must continue to build upon our progress with mutual respect and understanding through initiatives like RISE,” commissioner of baseball Rob Manfred said. “It is incumbent upon all of us – owners, players, managers, executives and the game’s loyal fans – to work together to promote justice, equality and a positive example. We strongly believe that the power of sports can help advance this vital goal.”

Adam Silver, NBA commissioner, said, “The NBA is proud to work with RISE and the entire sports community on this critically important issue.”

NFL commissioner Roger Goodell said, “We want to use our shared passion for sport to champion equality and respect for all.”

NHL commissioner Gary Bettman said, “Sports is for everyone – there is no room for bias or hatred. We are proud to stand with RISE in its efforts to support inclusiveness and diversity.”

“We are proud to support RISE in its efforts to tackle racism,” said MLS commissioner Don Garber. “Our support of RISE will be an extension of the League’s Don’t Cross the Line initiative, which aims to eliminate bias, prejudice and harassment in all aspects of sport. This collective and collaborative approach is paramount in making a lasting impact.”

RISE has garnered unprecedented support across the sports community – including major sports leagues and associations, teams, individual athletes, educators and media networks such as CBS Sports, NBC Sports Group and Turner Sports. Participating members have committed to combining their collective resources, reach and influence to promote understanding, respect and equality in sports and beyond.

“RISE represents an extraordinary union across the sports world,” said Donald Sun, AVP managing partner. “No matter what sport you represent, we all believe in standing up for equality, respect and understanding.”

“The world of sports has made tremendous strides in the areas of diversity and inclusion, but we all understand that a lot more needs to be done,” said PGA of America CEO Pete Bevacqua. “Through RISE, we stand together as drivers for change, not just in sports, but society as well.”

“Athletes, coaches and sports professionals are in a unique position to make an impact on the next generation,” said Max Siegel, CEO of USATF. “We are thrilled to join RISE on this journey to create social change by advancing race relations.”

“Changing the dialogue and behaviors around race and equality in sports starts with removing barriers and creating opportunities,” said Katrina Adams, USTA chairman of the board, president and CEO. “We celebrate the notion that anyone from any background should be able to play and compete, and we commend RISE for driving awareness to this important factor.”

RISE is also working with educators and experts on race relations to help guide the discussion and ensure the campaign’s efforts adequately address racial concerns through the lens of sport.

“There is still a huge need for a push towards inclusion, respect and equality in sports,” said Kenneth L. Shropshire, the David W. Hauck Professor at the Wharton School of the University of Pennsylvania and the faculty director of its Wharton Sports Business Initiative. “We need leaders within the sports industry and beyond to embrace and deliver RISE principles in a real and tangible way.”

Antonio Tijerino, president and CEO of the Hispanic Heritage Foundation said, “Eradicating racial discrimination is like getting rid of air pollution – it’s an overwhelming undertaking but we need to start somewhere and sports is the best platform in terms of finding common ground between ethnic groups and races. RISE aims to confront the problem head-on by providing the necessary tools to engage in honest conversations and foster a culture of dialogue in society.”

Additional Statements of Support:

Sean McManus, chairman, CBS Sports: “We are proud to join forces with RISE for such a worthy cause; we view this partnership as an important step to driving progress on and off the field.”

John Skipper, president, ESPN: “We too believe that the power of sports can affect positive change so are proud to support RISE.”

Larry Jones, executive vice president, FOX Sports: “It’s an honor to be personally involved with a stellar group of committed athletes, coaches, leagues and fans across the sports community to rise up against racial discrimination.”

Mark Lazarus, chairman, NBC Sports Group: “We are proud to support RISE in its mission to build solidarity; sports have always been a reason to come together for a common goal.”

David Levy, president, Turner Broadcasting: “Media has long been an engine of positive change, inspiring us to embrace our differences through sports, news, comedy, drama and music. This partnership with RISE gives us an opportunity to use the reach and power of our television, digital and mobile platforms to continue that legacy on a greater scale than ever before.”

Antonio Brown, Pittsburg Steelers: “RISE invites everyone to help end racial discrimination – we can all be agents of change.”

Stephen Curry, Golden State Warriors: “Anyone who loves sports knows that victory is unachievable without collaboration.”

Larry Fitzgerald, Arizona Cardinals: “We want the sports community to take an active role in advancing race relations; active engagement results in a stronger commitment to our shared goal.”

Draymond Green, Golden State Warriors: “We are stronger when we stand together. RISE will help us to create a better future for the next generation.”

Greg Jennings, Miami Dolphins: “Our differences can bring us together if we can bond through a shared interest like sports.”

Ryan Tannehill, Miami Dolphins: “From fans to athletes, and everybody in-between, we must help people identify and alter their behaviors to make real change.”

About RISE

Founded in 2015 by Stephen M. Ross, the Ross Initiative in Sports for Equality (RISE) is a nonprofit organization dedicated to harnessing the unifying power of sport to advance race relations and drive social progress. Supported by an unprecedented alliance of sports leagues and associations, organizations, educators, media networks, sports professionals, athletes and coaches, RISE will use sports as the vehicle to promote understanding, respect and equality. Through national public awareness campaigns and educational programming, RISE aims to spark enduring action. For more information, please visit RISEtoWIN.org and @RISE_to_WIN.

Contact:
Lauren O’Leary
[email protected]

Deepak Chopra and Ismael Cala launch a new Meditation Challenge: “Extraordinary Relationships”

October 16, 2015

MEXICO CITY, Oct. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The new 21-Day Chopra Center Meditation Challenge with Deepak Chopra and Ismael Cala in Spanish begins on November 16 and allows meditation to flow more easily, to be more enjoyable and inspirational for people who have tight schedules and busy minds.

“Extraordinary Relationships” was presented to the media by Cala in Mexico City, it is a totally free online interactive experience and offers participants:

Daily audio mediations guided by Deepak Chopra and Ismael Cala
Practical advice and wisdom to create loving relationships through meditation
A worldwide community of like-minded individuals to explore the benefits of meditation.

After the great success of “Creating Abundance” and “Perfect Health”, the new challenge of “Extraordinary Relationships” is expected to draw the participation of half a million people.

Free registration is open at http://www.ismaelcala.com/meditacion

“I am delighted about this association with Cala. The topic is ‘Extraordinary Relationships’ and we will accompany participants every day with practices to create harmonious and lasting relationships so they can accept loving themselves, cultivate emotional wellbeing and experience peace and inner joy,” Deepak said.

“I am grateful to Deepak for this continued work with our Hispanic public. I am excited to see how we can increase love in all areas of our life and reach a state of true connection between the mind, body and spirit,” Cala said.

About Deepak Chopra, M.D.

Deepak Chopra, M.D. is founder of the Chopra Center for Wellbeing and Chopra Foundation. He is a pioneer in integrative medicine and global and personal transformation. He is certified in Internal and Metabolic Medicine and Endocrinology. He is a member of the American College of Physicians and the American Association of Clinical Endocrinology. Chopra is the author of more than 80 books and essays published in more than 43 languages.

About Ismael Cala

Ismael Cala is a communicator, author and international conference presenter. He hosts the CNN en Espanol program “Cala” with interviews of the most powerful and important world personalities. He appears regularly on programs including Univision’s “Despierta America”; writes a regular column which appears in over 40 Latin American and U.S. publications, and heads up the digital magazine ‘”Cala 3.0″.

Luz Mundial Acquires New Spanish Bible Study iPhone App

October 16, 2015

luzmundial.com

CAMARILLO, California, Oct. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Luz Mundial, a division of Salem Media Group (NASDAQ: SALM) providing Spanish language Christian content, recently acquired a Spanish-only Bible study iPhone app. To get the new app, visit LuzMundial.com.

More than one million people in 6 continents have used the app – La Biblia Reina Valera (de estudio en Español) – and the number continues to grow. Users are able to study the bible while taking advantage of built-in features such as:

Notetaking
Bookmarking,
Verse Highlighting
Social Sharing

“We have experienced substantial growth at our Spanish content websites and decided we wanted to expand into the world of mobile apps,” commented Lindsay de la Rosa, Brand Manager of Luz Mundial. “With this new app, we hope to start reaching a new group of people and introduce them to our Spanish brands.”

Within the app there are also dozens of Christian books and Bibles available for purchase, all in Spanish, in the Christian Book Library. Users may also purchase an audio book of the Bible to listen to as they study.

For more information on the app please visit www.luzmundial.com.

Contacto
Ernesto Santiago Elizondo
[email protected]
(805) 233-3176

About LuzMundial

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2015 Latin GRAMMY® Street Parties Announce Artist Lineup

October 16, 2015

EL DASA, JESUS MENDOZA, LA ORIGINAL BANDA EL LIMON, KEVIN ORTIZ AND REY RUIZ WILL HEADLINE THE YEAR’S HOTTEST LATIN MUSIC SERIES

The Latin Recording Academy®, Eventus and Univision Kick Off National Music Festival Series Presented by Walmart ®

MIAMI, Oct. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Latin Recording Academy^®, Eventus and Univision today announced the 2015 Latin GRAMMY^® Street Parties headliners, El Dasa, Jesus Mendoza, La Original Banda El Limon, Kevin Ortiz and Rey Ruiz. The 2015 Latin GRAMMY^® Street Parties is presented by Walmart and in its 13th consecutive year of success. The three-stop cross-country series will precede the live broadcast of the most anticipated Latin awards show, the 16th Annual Latin GRAMMY Awards^® and will kick off in Los Angeles on Sunday, Oct. 18 and will continue throughout select Sundays in October and November with stops in Dallas on Oct. 25, and in Hialeah, Fla. on Nov. 8.

“We are excited to give music fans and families the opportunity to experience part of the Latin GRAMMYs through our Street Parties,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “Music is an emotional touchpoint for our community and unites us on this important component of the The Road To The Latin GRAMMYs^™,” said Abaroa.

The Latin GRAMMY Street Parties offer an interactive traveling musical festival, which includes live entertainment, sponsor display areas and product sampling. The series features performances by some of Latin music’s top artists, while serving as a launching pad for emerging talent representing various genres in Latin music. This year’s Latin GRAMMY Street Parties bring together the brightest talent in Latin music with fans for the largest free festival music series in the country.

“Once again, we feel special pride in partnering with The Latin Recording Academy and Univision in bringing Latin music close to the fans who after all are the ones that are at the heart of it all. Without them we have nothing,” said Nelson Albareda, President of Eventus.

“The Latin GRAMMY Street Parties is a great way for fans to get even more excited about one of the biggest nights in Latin music and we’re pleased to be working with this amazing talent line-up and partners,” said Alberto Ciurana, president of Programming and Content for Univision Communications Inc.

The free community music festival is part of The Road to the Latin GRAMMYs which culminates with The Biggest Night in Latin Music^®, the 16th Annual Latin GRAMMY Awards. The show will be broadcast live from MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 19, from 8 – 11 p.m. ET/PT (7 p.m. Central) on Univision. In addition to its U.S. broadcast, the Latin GRAMMY Awards will broadcast in more than 100 countries worldwide.

The schedule is as follows:

Sunday, October 18^th – Los Angeles, CA
Plaza Olvera – N Main Street
El Dasa, Jesus Mendoza, Kevin Ortiz, Villa 5, Gabriel Ramirez, SuenaTron, Peter “El Matador,” and Victoria “La Mala”, Poncho y su Pueblo Nuevo, among others

Sunday, October 25^th – Dallas, TX
Streets of Oak Cliff – West Jefferson Blvd. & N Tyler Street
La Original Banda El Limon, Cristal Marie, Dimaiores, Villa 5, and Joss Favela, among others

Sunday, November 8^th – Miami, FL
Streets of Hialeah – West 16^th Avenue between 37^th & 42^nd St.
Rey Ruiz, Mariana Vega, Lucy Grau, Angeles, Jay Mally and Darian Alvarez, Danay Suarez, Tomas Diaz, El B, Antonio Barullo, Beangel, among others

About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers, and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation^®. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow us at: Twitter, Facebook, Instagram, Vine, Periscope, YouTube, Pinterest, Google+ and Tumblr.

About Eventus
Eventus is an experiential, sports and entertainment marketing company focused on connecting brands with consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets. The company is headquartered in Miami with offices in major cities across the United States. For more information on Eventus, please visit www.eventuslive.com.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMas, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavision, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

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October 16, 2015

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Live Nation Entertainment Schedules Third Quarter 2015 Earnings Release And Teleconference

October 15, 2015

LOS ANGELES, Oct. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment, Inc. (NYSE: LYV), the world’s leading live entertainment and ecommerce company, announced today that it will release its third quarter 2015 financial results after market hours on Thursday, October 29, 2015. Michael Rapino, Live Nation Entertainment’s President and Chief Executive Officer, will host a teleconference that day to discuss the company’s financial performance at 5:00 p.m. ET.

The teleconference will be available via live webcast. All interested parties should visit the “Events & Webcasts” section of the company’s website at www.investors.livenationentertainment.com to register for the webcast. Supplemental statistical and financial information to be provided on the call, if any, will be available under the same link.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign

October 15, 2015

TORRANCE, California, Oct. 15, 2015 /PRNewswire/ — Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line¹. Based on the brand’s commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign (https://www.youtube.com/watch?v=2zzqtX514-Y&feature=youtu.be) highlighting the brand’s dedication to safety performance.

“At Acura, safety has been a part of our engineering culture and DNA since the inception of the brand nearly 30 years ago, something affirmed by these industry-leading safety ratings,” said Jon Ikeda, vice president and general manager, Acura division. “The national advertising campaign illustrates the passion we have for not only achieving safety leadership but also the motivation behind our safety efforts.”

This is the second time in Acura history that the brand has achieved industry-leading safety status by earning the highest available ratings from both NHTSA and IIHS at the same time across in its lineup. In 2009, Acura was the first brand ever to simultaneously earn top safety ratings from NHTSA and IIHS across the model lineup. Additionally, Acura was the first automotive brand to introduce advanced driver-assistive technology to the luxury market by offering autonomous emergency braking (AEB) with the introduction of its Collision Mitigation Braking System (CMBS) on the 2006 Acura RL.

“Building upon the robust ACE^™ body structure, we have achieved a new level of occupant protection and with AcuraWatch^™ we help the driver mitigate, and at times avoid, collisions,” said Chuck Thomas, chief engineer automotive safety, Honda R&D Americas, Inc. “Looking ahead, our research in advanced automated driving technology has the potential to help realize our dream of a collision-free mobile society, perhaps within the next few decades.”

Acura safety leadership is further highlighted by the fact that the brand is the only automaker to offer all three advanced technology features (Front Collision Warning, Lane Departure Warning, and Rearview Camera) recommended by the NHTSA on all of its models, delivered in the AcuraWatch^™ suite of safety and driver-assistive technologies². Additionally, Acura is the only brand in the industry to receive the top rating of “Superior” across its model line¹ for its front crash prevention technology.

Acura’s Safety Advertising Campaign

While other luxury automotive brands use close call scenarios and crash demonstrations to depict safety messages, Acura is taking a more emotional approach with its safety campaign by focusing on the brand’s philosophy of putting people first. The initiative is the first emotionally-driven safety campaign for the brand.

In an integrated campaign, including :15, :30 and :60 spots; digital advertising and a dedicated landing page, the viewer sees an Acura engineer prepare for a controlled laboratory safety test and load human-like figures into an Acura MDX. The figures, a man; woman and two young children, are the engineer and his family. As the car accelerates, the camera cuts back inside the car to reveal the passengers have been traditional crash test dummies all along; the engineer envisioned the figures as his own family.

The spot cuts away from the safety test and displays the message: “When you don’t think of them as dummies, something amazing happens.” The spot ends by promoting the brand’s achievement in earning top overall safety ratings across its entire model line.

“We wanted to capture how our Acura engineers believe safety transcends technology; it’s really about putting people first,” said Leila Cesario, national advertising manager, Acura division. “As safety is the third top purchase consideration for luxury buyers, an emotional campaign like this illustrates how important safety performance is for Acura and luxury buyers alike.”

The campaign includes placement on national network and cable television, major web portals, video streaming and digital lifestyle verticals.

For More Information

Consumer information is available at www.acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.

About Acura

Acura offers a full line of precision crafted performance-luxury vehicles through a network of approximately 270 U.S. dealers. The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. The next-generation Acura NSX mid-engine supercar will join the Acura lineup in the spring. Acura was recently recognized by Edmunds.com for the fourth consecutive year as leading all luxury brands in retained value after five years of ownership.

¹ IIHS Top Safety Pick+ claim applies to 2016 model year vehicles except TLX, where only the 2015 TLX has been tested. Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.SaferCar.gov).

² Information about crash avoidance technologies as part of the Government 5-Star Safety Ratings program can be found at www.SaferCar.gov.

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Who Saves Lassie? It’s Time for National First-Responder Training for Animal Rescue

October 15, 2015

LEICESTER, Mass., Oct. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — October marks two important national monthly observances: Fire Safety, and Animal Safety & Protection. It’s time to check the operation of your home’s fire alarms—and to ask if your local fire department has been trained in rescue and first aid for your pets.

In 2004, Bart, a 13-year-old German Shorthaired Pointer, was lost in a Minnesota house fire. By the time Bart was located, he was unresponsive. Unfortunately, the firefighters who responded to the fire were not equipped with the knowledge or resources needed to save Bart’s life.

The ASPCA estimates 70 to 80 million dogs and 74 to 96 million cats are owned in the U.S., with more than 60 percent of households including a dog or cat. In addition, in 2014 the National Service Animal Registry reported about 7,000 emotional support animals—four times the number four years ago. While exact statistics are hard to ascertain, unofficial reports of the U.S. Fire Administration estimate 40,000 to 150,000 pets die in household fires each year. Pets that are home alone have no way to escape a fire. Smoke alarms help humans, but the loud noise often sends pets into hiding. And firefighters who rescue pets are often ill-equipped to provide lifesaving services and oxygen to the animals efficiently.

To avoid tragic losses like Bart’s, Becker College provided a day of free first-responder training on the care and handling of animals during emergencies. Basic Animal Rescue Training (BART)—a Minnesota-based professional organization founded in 2004 by veterinarian Dr. Janet Olsen in response to Bart’s death (Olsen and her husband, a firefighter, were Bart’s owners)—has, to date, trained more than 5,000 first responders in Minnesota, Iowa, Oklahoma—and now, in Massachusetts.

The sad reality is most firefighters are not trained in animal rescue and first aid. A colleague who recently passed the fire captain’s exam had to read dozens of textbooks. When asked what he had learned about animal rescue in house fires, he said there are no books: “If we feel there is a chance to make a rescue, we always try to help. We are given no training on animal rescue, but we would love to have the training available.”

Emergency personnel—police, firefighters, paramedics, and other first responders—are responsible for the protection and preservation of life and property. By law, pets are both living and our property. It is time we gave all first responders the authority, liability protections, and—most important—the training to save the lives of our pets. The creation of national first-responder training for animal rescue is not complicated—or costly. BART already has Department of Homeland Security-approved curriculum in place; the Emergency Medical Kits, which contain everything used in the training, cost less than $1,000 per firehouse or emergency center.

Hurricane Katrina demonstrated the systemic failure of emergency services and emergency management to plan and care for animals in disasters. This led to passage of the Pet Evacuation and Transportation Standards (PETS) Act, which requires that pets be included in emergency evacuation plans. To meet this requirement, first responders should be trained to deal with domestic animals in the initial phase of an emergency or disaster. What remains is for municipalities to establish laws and/or policies that provide for liability, training and training resources, and continuing education for emergency personnel.

With the skills learned through BART, first responders provide safe and effective care of animals in disasters. When animal lives are saved, human lives are also saved. Let us all urge our municipalities to follow the lead of Colorado, which approved the first laws in the nation to allow first responders to attend to pets during emergency calls. This is not merely a service to the animals that provide us with unconditional love and support, but also to their humans, who love them and derive great social, emotional, and psychological benefit from them.

This editorial was written by Julie Bailey, DVM, medical director of the Becker College animal health center and interim dean of the School of Animal Studies.

Contact:
Sandy Lashin-Curewitz
508-373-9529
[email protected]

The FIFA U-17 World Cup 2015 Chile To Air Live On NBC UNIVERSO, Telemundo And NBCDeportes.com

October 15, 2015

MIAMI, Oct. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — The FIFA U-17 World Cup Chile kicks off this weekend and all the fast-paced, heart pounding action of group stage competition will be available live and in Spanish on the networks of NBC UNIVERSO and Telemundo, as well as at NBCDeportes.com. The FIFA U-17 World Cup Chile will take place from Sat., Oct. 17 through Sun., Nov. 8. The telecast schedule of matches on NBC UNIVERSO, Telemundo and NBCDeportes.com is listed below:

Oct 17	Sat	NIGERIA VS. USA	3:30pm	TELEMUNDO
Oct 17	Sat	ENGLAND VS. GUINEA	2:30pm	NBCD.COM
Oct 17	Sat	CHILE VS. CROATIA	6:30pm	NBCU
Oct 17	Sat	BRAZIL VS. SOUTH KOREA	5:30pm	NBCD.COM
Oct 18	Sun	AUSTRALIA VS. GERMANY	2:30pm	TELEMUNDO
Oct 18	Sun	BELGIUM VS. MALI	2:30pm	NBCD.COM
Oct 18	Sun	MEXICO VS. ARGENTINA	5:30pm	NBCU
Oct 18	Sun	HONDURAS VS. ECUADOR	5:30pm	NBCD.COM
Oct 19	Mon	SOUTH AFRICA VS. COSTA RICA	3:30pm	NBCU
Oct 19	Mon	NEW ZEALAND VS. FRANCE	3:30pm	NBCD.COM
Oct 19	Mon	NORTH KOREA VS. RUSSIA	6:30pm	NBCD.COM
Oct 19	Mon	SYRIA VS. PARAGUAY	6:30pm	NBCU
Oct 20	Tue	USA VS. CROATIA	3:30pm	NBCU
Oct 20	Tue	ENGLAND VS. BRAZIL	3:30pm	NBCD.COM
Oct 20	Tue	CHILE VS. NIGERIA	6:30pm	NBCU
Oct 20	Tue	SOUTH KOREA VS. GUINEA	6:30pm	NBCD.COM
Oct 21	Wed	AUSTRALIA VS. MEXICO	3:30pm	TELEMUNDO
Oct 21	Wed	BELGIUM VS. HONDURAS	3:30pm	NBCD.COM
Oct 21	Wed	ARGENTINA VS. GERMANY	6:30pm	NBCU
Oct 21	Wed	ECUADOR VS. MALI	6:30pm	NBCD.COM
Oct 22	Thu	SOUTH AFRICA VS. NORTH KOREA	3:30pm	NBCD.COM
Oct 22	Thu	NEW ZEALAND VS. SYRIA	3:30pm	NBCD.COM
Oct 22	Thu	RUSSIA VS. COSTA RICA	6:30pm	NBCD.COM
Oct 22	Thu	PARAGUAY VS. FRANCE	6:30pm	NBCU
Oct 23	Fri	GUINEA VS. BRAZIL	3:30pm	NBCD.COM
Oct 23	Fri	SOUTH KOREA VS. ENGLAND	3:30pm	NBCD.COM
Oct 23	Fri	USA VS. CHILE	6:30pm	NBCU
Oct 23	Fri	CROATIA VS. NIGERIA	6:30pm	NBCD.COM
Oct 24	Sat	MALI VS. HONDURAS	2:30pm	TELEMUNDO
Oct 24	Sat	ECUADOR VS. BELGIUM	2:30pm	NBCD.COM
Oct 24	Sat	ARGENTINA VS. AUSTRALIA	5:30pm	NBCU
Oct 24	Sat	GERMANY VS. MEXICO	5:30pm	TELEMUNDO
Oct 25	Sun	FRANCE VS. SYRIA	2:30pm	NBCD.COM
Oct 25	Sun	PARAGUAY VS. NEW ZEALAND	2:30pm	TELEMUNDO
Oct 25	Sun	RUSSIA VS. SOUTH AFRICA	5:30pm	NBCD.COM
Oct 25	Sun	COSTA RICA VS. NORTH KOREA	5:30pm	NBCU
Oct 28	Wed	ROUND OF 16	3:30pm	NBCD.COM
Oct 28	Wed	ROUND OF 16	3:30pm	NBCD.COM
Oct 28	Wed	ROUND OF 16	6:30pm	NBCU
Oct 28	Wed	ROUND OF 16	6:30pm	NBCD.COM
Oct 29	Thu	ROUND OF 16	3:30pm	NBCD.COM
Oct 29	Thu	ROUND OF 16	3:30pm	NBCD.COM
Oct 29	Thu	ROUND OF 16	6:30pm	NBCU
Oct 29	Thu	ROUND OF 16	6:30pm	NBCD.COM
Nov 1	Sun	QUARTERFINAL 1	2:30pm	TELEMUNDO
Nov 1	Sun	QUARTERFINAL 2	5:30pm	TELEMUNDO
Nov 2	Mon	QUARTERFINAL 3	3:30pm	NBCU
Nov 2	Mon	QUARTERFINAL 4	6:30pm	NBCU
Nov 5	Thu	SEMIFINAL 1	3:30pm	TELEMUNDO
Nov 5	Thu	SEMIFINAL 3	6:30pm	TELEMUNDO
Nov 8	Sun	3RD PLACE	2:30pm	NBCU
Nov 8	Sun	FINAL	5:30pm	TELEMUNDO

The full schedule of all 52 matches is also available at NBCUNIVERSO.com and NBCDeportes.com

Calling the action for each match will be Award-winning announcer Andres Cantor along with Sammy Sadovnik, Carlos Hermosillo, Manuel Sol, Copan Alvarez, Ana Jurka and Karim Mendiburu.

Viewers can check their local TV listings, or visit www.nbcuniverso.com/encuentra, to find channel information for NBC UNIVERSO on their cable, satellite and telco systems. Subscribers can also live stream the match on the NBC UNIVERSO NOW app.

The national pride of soccer fans throughout the Americas will be on full display as they prepare to cheer for their favorite teams. CONCACAF will be represented by Costa Rica, Honduras, Mexico and The United States. Argentina, Brazil, Ecuador, Paraguay and host country Chile will represent CONMEBOL.

The FIFA U-17 World Cup has helped launch the careers of several notable soccer players including Landon Donovan, DaMarcus Beasley (USA); Javier Mascherano and Carlos Tevez (Argentina); and U-17 World Cup Champions from Mexico Carlos Vela (’05), Giovani Dos Santos (’05) and Julio Gomez (’11).

Argentina has competed in the U-17 World Cup tournament 12 times (only Brazil and the U.S. have more appearances). This team has multiple scoring threats that are able to strike at almost any time, which makes La Albiceleste well-armed as it makes its bid to be crowned U-17 World Cup Champion.

Brazil has one of the strongest U-17 World Cup records of any nation that has competed in this tournament (14 Finals, three titles). The Brazilians have also finished runners-up twice, in 1995 and 2005, and took third place in 1985. Leading up to this year’s tournament in Chile, the offense for this squad has proven to be a scoring juggernaut. The defense for A Canarinha has raised questions at times. Coach Caio Zanardi has stated that his team will be prepared on both sides of the ball.

Host country Chile is making its third appearance in this tournament. The team’s best performance was in in 1993, when it finished third. This year’s group of young players is looking to “shock the world” with a performance that will be worthy of a champion.

Soccer in Costa Rica has continued to get stronger and now its U-17 team has a chance to make history on one of the biggest stages in sports. This will be the team’s eighth trip to the U-17 tournament and it is hopeful for a better outcome than in past years. According to head coach Marcelo Herrera, the team’s confidence is growing and his squad is making progress.

This is the fourth year that the team from Ecuador will play in the U-17 World Cup. Heading into this tournament, the Ecuadorians conceded fewer goals (8) that any other side in U-17 World Cup qualifying competition. The experience of coach Jose Javier Rodriguez will be critical for his team to be ready to take on the many of the world’s best squads.

This year marks Honduras’s fourth time participating in the U-17 World Cup. During its first two tournaments, Los Catrachos did not advance past group stage competition. Its third year in the tournament resulted in playing in a quarter-final game in which the team suffered a close loss. Having now qualified for back-to-back World Cup, the Honduras coach believes his guys can go all the way.

For Mexico, the expectations of its nation are high. El Tri has made 11 appearances in this U-17 tournament and has won it twice (2005, 2011). The two-time champion is ready to go, according to the team’s head coach Mario Arteaga. He has stated that Mexico’s past success in this tournament should not provide added pressure for this group of young men to take home the trophy, as they are already committed to succeed and achieving something big. During the most recent U-17 World Cup, Mexico made it all the way to the finals before losing to Nigeria 3-0.

The Paraguay team has plenty of optimism and talent, as it prepares for its third U-17 World Cup. However, La Albirroja has not been as consistent on both defense and offense this year as coach Carlos Jara Saguier would like. His team went undefeated in its group stage competition (scoring more than any other team), but faltered during subsequent match play during the South American U-17 Championship.

The United States has competed in 14 of the 15 U-17 World Cups. But, it has never won. For the Stars and Stripes, success is not automatic. This squad made getting to this tournament more difficult than what was expected of it – securing one of the last two spots with a win over Jamaica in the CONCACAF U-17 World Cup Qualifying Tournament. But, for head coach Richie Williams the focus has long shifted from qualifying for this World Cup to now winning it.

About NBC UNIVERSO:
NBC UNIVERSO (www.nbcuniverso.com) is a modern sports and entertainment cable channel for Latinos, bringing the world’s top sports franchises and edgy programming to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including FIFA World Cup™, Liga MX, Premier League, NASCAR Mexico Series, NFL and The 2016 Rio Olympics – along with signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal (www.nbcuniversal.com), one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com). To find the NBC UNIVERSO channel number in your area, please visit www.nbcuniverso.com/encuentralo.

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Hand in Hand Parenting Announces Campaign to Translate New Book into Spanish

October 15, 2015

PALO ALTO, California, Oct. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hand in Hand Parenting launched a stretch goal on its successful Indiegogo campaign, which will allow Patty Wipfler’s upcoming book to be translated into Spanish, starting on Thursday, October 15, 2015. http://igg.me/at/ParentingbyConnectionBook

Over 2 million parents per year access the tools of Hand in Hand Parenting, through booklets, website materials, online courses and in-person meetings. The founder of Hand in Hand Parenting is writing a book, financed though a successful $50,000 Indiegogo campaign. With the next $15,000, Hand in Hand will translate the upcoming book into Spanish, providing Spanish-speaking parents and caregivers, for the first time, a one-stop resource for deepening the connection with their children.

A close parent-child connection throughout childhood is the strongest factor in preventing social and health problems—involvement in drugs, violence, and unintended pregnancies among them. Hand in Hand furnishes powerful tools for building and repairing the parent-child connection. Giving parents the tools to lift difficulties out of their children’s lives will foster generations of emotionally and socially intelligent leaders. Skills to build human connection will make all the difference in this challenging century.

As one parent recently said, “When I discovered Hand in Hand, I had three children. Now, I have a family.” This book project will ensure English and Spanish speaking parents have easy access to the transformational tools of Hand in Hand Parenting.

Hand in Hand is a registered
501(c)(3) nonprofit organization
EIN #77-0234719.

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