Colgate Total® Teams Up with the American Diabetes Association® and Funnyman Joey Fatone to Bring “30 Days of Laughter” to the Diabetes Community

November 12, 2015

NEW YORK, Nov. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Teaming up with the American Diabetes Association® and the multi-talented performer and caretaker Joey Fatone, Colgate Total® is using the power of laughter to help raise awareness of the potential link between oral health and diabetes with the new “30 Days of Laughter” campaign (#30DaysofLOL), beginning today. The 30 days from November 12 to December 11, 2015 will be filled with laugh-out-loud videos, funny social media posts, engaging apps and more to make the diabetes community laugh, all while building awareness of the importance of maintaining the health of the teeth and gums behinds those smiles.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7654951-colgate-30-days-of-laughter/

According to the Centers for Disease Control and Prevention, people with diabetes are two times more likely to develop gum disease¹. Colgate Total® toothpaste can help prevent and even reverse gingivitis, the most common form of gum disease. It is the only FDA-approved and American Dental Association-accepted² toothpaste to help prevent gingivitis. With regular twice daily brushing, you can help improve your gum health in as little as four weeks³ with Colgate Total®.

Understanding how challenging managing diabetes can sometimes be, the funny and talented performer Joey Fatone is leading the “30 Days of Laughter” campaign to remind people that sometimes laughter can feel like the best medicine. “When my father was diagnosed with Type 2 diabetes, our family was shocked. But we’re a big, loving group and we all help him together every day. I know that humor in the face of challenges is vital and I’m excited to share that with other families touched by diabetes.”

Colgate Total has also teamed up with mySugr, the leading digital diabetes company that aims to “make diabetes suck less.” Together, they will launch the Monster Selfie app to help create moments of laughter that are captured on camera and can be instantly shared with friends. The Monster Selfie app will be available for download for iOS and Android starting November 9.

“Not many people with diabetes know about the increased risks of developing gum disease or how oral health may can affect overall health,” says said Dr. Foti Panagakos, global director of scientific affairs and research at Colgate-Palmolive. “’30 Days of Laughter’ will help bring awareness and prevention to this community with a bit of healthy laughter along the way.”

Additionally, three health advocates have joined the “30 Days of Laughter” campaign to spread laughter and awareness of the potential link between diabetes and oral health:

Divabetic @mrdivabetic – Max “Mr. Divabetic” Szadek promotes prevention, early action and education with a “glam more, fear less” philosophy. “Be bold and sassy about your diabetes. Don’t get down, get DIVA!”
Diabetesaliciousness @diabetesalish – Kelly Kunik’s mission is to spread diabetes validation through humor, ownership & advocacy. “I am more than the sum of my parts — including my beautiful, busted pancreas.”
Sofrito for Your Soul @urbanjibaro – George “Urban Jibaro” Torres blogs about his experiences on what it means to be Latino in the U.S., including how he manages his own Type 2 diabetes.

Online and across social media channels, the diabetes community can find and share funny tips, stories and images and more by searching with and using #30DaysofLOL across Facebook, Twitter and Instagram. More information is available at OralHealthandDiabetes.com.

About Colgate Total^® Toothpaste
Colgate Total^® toothpaste has a formula clinically proven to actively fight germs for 12 hours. It is the only FDA-approved and American Dental Association-accepted toothpaste² to help prevent gingivitis. Colgate Total^® toothpaste is also the number one toothpaste recommended most by dentists and hygienists. For more information about Colgate Total^® toothpaste, visit www.ColgateTotal.com.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s web site at www.Colgate.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures^TM, please visit http://www.colgatebsbf.com.

About mySugr
Founded in 2012 by people with diabetes, mySugr creates digital health solutions for people with diabetes. Their products are characterized by the intelligent combination of design, technology, and medical expertise focused on diabetes. Particularly well known is the mySugr Logbook app with more than 400,000 registered users worldwide. To learn more about mySugr, please visit http://mySugr.com.

¹ Centers for Disease Control: http://www.cdc.gov/diabetes/pubs/pdf/ndfs_2011.pdf

² Colgate Total® toothpaste is approved through the New Drug Application process to help prevent gingivitis. Not approved for the prevention or treatment of serious gum disease or other diseases.

³ Results improve with continued twice daily use, as shown in 6 month clinical studies of the general population.

Turkeys and Dipping Mercury Mean Time for a Trunk Transformation!

November 12, 2015

BLOOMINGTON, Illinois, Nov. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Thanksgiving is just two weeks away, and along with the increased holiday travel, turkey and all the trimmings, comes the potential for colder temperatures and the need for a “trunk transformation.” Take some time to rid your trunk of “junk” and load the items you’ll need in the event of a roadside emergency.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7493131-state-farm-safe-driving/

Over 70 percent of U.S. roads are located in regions that receive more than five inches average snowfall annually, according to the U.S. Department of Transportation/Federal Highway Administration. But don’t forget warmer climates can experience unexpected winter weather, too. In January 2014 snow and ice crippled the city of Atlanta and trapped thousands of motorists overnight on roads and highways.

No matter where you live, it’s always a good idea to be prepared for the unexpected. Unusually low temperatures can occur in any part of the country, which may result in black ice or slick roadways.

Transform your trunk by getting rid of the junk and then gathering these recommended items. Store them in a bag, box or tub with a lid to prevent them from becoming projectiles in the event of a sudden stop, especially in vehicles with an open cargo area, like SUVs or pick-up trucks. This will also keep everything together, making your emergency supplies easy to find when you need them.

Suggested trunk transformation items:

Hazard triangle (with reflectors) or road flares
First aid kit
Jumper cables or small battery charger
Windshield scraper and brush
Spare tire (make sure jack and lug wrench are in vehicle)
Tow strap
Blankets and extra warm clothing
Cell phone and charger
Road salt or cat litter to help with tire traction
Brightly colored flag or “Help” sign
Flashlight (with working batteries), matches or lighter
Tarp for sitting or kneeling in the snow for exterior work like a tire change
Small tool kit or multi-tool
Duct tape – for temporary fixes
High-calorie, non-perishable food
Water
Crucial medication

If you’re ahead of the game and already travel with an emergency kit, take inventory of your items to be sure everything is still working well, such as flashlight batteries. Check whether any food or medications may have expired.

This is great information to share with new teen drivers. In a recent State Farm survey*, less than 40 percent of teen drivers reported having many of the necessary items for safe winter driving in their vehicle’s trunk or cargo area. It is important to let them help you assemble your roadside emergency kit, discussing how items might be used, and make one for each family vehicle. Don’t forget to practice driving in winter weather with teens, helping them to gain experience and confidence.

*Contact us for more information about the full survey.

The information in this article was obtained from various sources. While we believe it to be reliable and accurate, we do not warrant the accuracy or reliability of the information. These suggestions are not a complete list of every loss control measure. The information is not intended to replace manuals or instructions provided by the manufacturer or the advice of a qualified professional. Nor is it intended to effect coverage under any policy. State Farm makes no guarantees of results from use of this information. We assume no liability in connection with the information nor the suggestions made.

About State Farm^®:
The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto, home and individual life insurance in the United States. Its 18,000 agents and more than 65,000 employees serve more than 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2015 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

BBC Worldwide and HITN Join Forces to Benefit Preschool-aged Hispanic Children in the United States

November 12, 2015

MIAMI, Nov. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — BBC Worldwide Latin America/US Hispanic and the Hispanic Information and Telecommunications Network (HITN) announced a content agreement today that will unite some of the BBC’s most acclaimed children’s content with the reach and mission of HITN, a widely distributed network that broadcasts educational content for US Hispanic audiences. The goal of the partnership is to help Hispanic preschoolers, one of the most vulnerable segments of the US population, practice Spanish and give them access to basic math and science concepts that will prepare them for starting school.

The agreement will create the first CBeebies programming block on a US television platform on HITN, featuring programming designed to stimulate learning among young children. The new block will include such popular CBeebies titles as Dinopaws, Mi Mascota y Yo, Dime Dime, Nina y las Neuronas, Katie Morag, Sarah y Pato – the winner of the 2014 BAFTA award for best preschool animation – and Los Numtums, a program that helps young viewers learn their numbers. The new CBeebies programming block will air Monday through Friday on HITN beginning in late 2015.

“This new agreement allows us to expand the presence of the CBeebies brand beyond our own screens and continue offering U.S. Hispanic audiences preschool content that encourages early learning and development in fun and innovative ways,” said Anna Gordon, Executive VP and Managing Director of BBC Worldwide for Latin America and the US Hispanic market.

“We are proud to partner with BBC Worldwide to bring our youngest viewers some of the best preschool content on the market, helping new generations of Hispanic children develop basic skills that stimulate their potential and contribute to improving their future quality of life in the United States,” added Eric Turpin, HITN’s General Manager.

Available on Pay TV platforms in the US and internationally, CBeebies offers preschool programming designed to stimulate learning through play in a secure and safe environment. Trusted by parents and teachers alike, it is the only Pay TV network whose educational capacity, programming and high-quality content are recommended and endorsed by the Mexican Pediatric Association.

Images: https://app.box.com/s/33jfn3fft1l0svcnrl37bapdx335ralt

Kendall And Kylie Jenner Shop The UGG Classic Collection In NYC

November 11, 2015

NEW YORK, November 11, 2015 /PRNewswire-HISPANIC PR WIRE/ —

WHO:

Kendall and Kylie Jenner

WHAT:

The day after her debut at the world-renowned Victoria’s Secret Fashion Show, Kendall Jenner was spotted shopping with sister Kylie at the UGG® flagship location at 600 Madison Avenue, New York.

Photo – http://photos.prnewswire.com/prnh/20151111/286463
Photo – http://photos.prnewswire.com/prnh/20151111/286464
Photo – http://photos.prnewswire.com/prnh/20151111/286465

The sisters, who are longtime UGG® fans, were both wearing styles from the NEW Classic Slim™ Collection – Kylie in the black “Bethany” chukka and Kendall in the chestnut colored “Amie” – which launched for the first time today. The new line is the next iteration of the UGG® Classic boot with a slimmer, sleeker, more fashion-forward silhouette that includes added arch support for ultimate comfort and traction for non-slip wear outside. The sisters, with coffees in hand, browsed the brand’s offerings for women, men and kids, while playfully trying on cozy hats.

Just ahead of the holiday season, the two left with plenty of bags in tow. Kendall swapped out the black beanie she arrived in for the UGG® Shearling Trapper hat. She also purchased the Alena slippers and iconic UGG® Classic boots, and younger sister Kylie purchased the festive Scuff slipper in buffalo plaid and a pair of Classic boots.

WHEN:

Wednesday, November 11^th 2015

WHERE:

UGG^® Australia Flagship Store
600 Madison Avenue
New York, NY 10022

UGG® CONTACT:

Matthew Magnin
UGG^®Australia
[email protected]
M: 917-842-2391

Lindsey DiCola
UGG^®Australia
[email protected]
M: 516-317-3645

SOCIAL MEDIA:

@UGGAUSTRALIA | #CLASSICSLIM

About the UGG^®Classic Slim™
Unveiling just in time for the holiday season, the UGG^® brand launches the next generation of the UGG® Classic boot – the Classic Slim™. With a slimmer, sleeker silhouette thanks to a 10mm twinface shaft that still delivers the same legendary warmth and comfort consumers know and love, The Classic Slim™ comes in two heel height choices – a flat and a wedge – giving customers endless styling options and more occasions to wear with her everyday fashion.

The Classic Slim™ Collection is available in two heel heights and four shaft heights, including the 12.5-inch tall Kara, the 9-inch short Amie, the 9-inch short Michelle, the 5.5-inch mini Kristin, the 5.5-inch mini Cory and the 3.75-inch lace-up Bethany. Each new style builds on the trusted warmth and comfort of the original with its luxurious suede and Twinface sheepskin construction that is pre-treated to provide protection and water repellency.

The Classic Slim™ is available on www.uggaustralia.com and all UGG® stores nationwide.

About The UGG^®Brand
Founded in 1978 in California, the UGG^® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG^® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com. @UGGaustralia #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG^®, Teva^®, Sanuk^®, Ahnu^®, and HOKA ONE ONE^®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Link to download additional images: https://hlgroup.sharefile.com/share#/view/sbfa4e98c6bf49ba8

Link to view UGG ® Classic Styles:
http://www.uggaustralia.com/women-boots-classic/

March of Dimes-Funded Scientists Create New Genetic Tool for Prematurity Research

November 11, 2015

Database To Help Identify Unknown Causes of Preterm Birth

WHITE PLAINS, New York, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — A new, integrated online database of genes and other information related to pregnancy has been developed by March of Dimes Prematurity Research Center investigators to help fine-tune questions, theories, and experiments to uncover the unknown causes of preterm birth.

Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO

The new database, called GEneSTATION, combining the words “gene” and “gestation” — is a resource designed to help researchers leverage the growing knowledge of the human genome and its function to advance their understanding of the triggers for full-term, as well as preterm labor. The goal is to develop new ways to prevent and treat preterm birth (before 37 weeks of gestation).

Preterm birth is the leading killer of babies in the United States, and babies who survive an early birth often face serious and sometimes lifelong health challenges, such as breathing problems, jaundice, developmental delays, vision loss, and cerebral palsy. Even babies born just a few weeks too soon have higher rates of death and disability than full-term babies.

“GEneSTATION is a new way to organize the information and to look at the problem of preterm birth,” said Patrick Abbot, Ph.D., associate professor of biological sciences at Vanderbilt University and co-author of the study, who is affiliated with the March of Dimes Prematurity Research Center — Ohio Collaborative.

The lack of complete scientific understanding of human pregnancy and the triggers for healthy, full-term labor are an obstacle to finding effective treatments for the complications of pregnancy, including early labor, researchers say.

“Given the importance of the subject, it’s shocking that we know so little,” said Antonis Rokas, PhD, professor of biological sciences at Vanderbilt University, who also is a project leader in the March of Dimes Prematurity Research Center — Ohio Collaborative.

The GEneSTATION database brings together various types of information, such as genomics, proteomics, and transcriptomics, among others, for 23 mammalian species. That data also is linked to other specialized clinical databases with information about human pregnancy-specific disorders.

In addition to the Ohio Collaborative, the March of Dimes has established four other Prematurity Research Centers nationwide: at Stanford University School of Medicine in California; University of Pennsylvania; Washington University in St. Louis; and University of Chicago–Northwestern University–Duke University.

The new online database is described in an article titled “GEneSTATION 1.0: a synthetic resource of diverse evolutionary and functional genomic data for studying the evolution of pregnancy-associated tissues and phenotypes,” published today in Nucleic Acids Research.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For the latest resources and information, visit marchofdimes.org or nacersano.org. Additional information is also available at prematurityresearch.org. Find us on Facebook and Twitter.

CONTACT: Todd P. Dezen, (914) 997-4608, [email protected]; Elizabeth Lynch, (914) 997-4286, [email protected]

Gabriel Iglesias Hosts New Weekly Show Exclusively on SiriusXM

November 11, 2015

NEW YORK, Nov. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — SiriusXM announced today that Gabriel “Fluffy” Iglesias will host Gabriel Iglesias’ Stand-Up Revolution Radio, an exclusive weekly comedy series on SiriusXM’s Raw Dog Comedy channel.

Photo – http://photos.prnewswire.com/prnh/20151110/285841
Logo – http://photos.prnewswire.com/prnh/20101014/NY82093LOGO

Gabriel Iglesias’ Stand-Up Revolution Radio features Iglesias as he introduces his favorite comedians featured in the popular Comedy Central television series, Stand-Up Revolution. Comedians will include Nick Guerra, Carlos Oscar, Ian Bagg and more, as they perform comedy sketches. With weekly themed shows, listeners can expect to hear a solid hour of laughs from some of today’s newest, as well as established voices in comedy.

“This is an exciting day where we can now bring the Revolution to life every week on air with SiriusXM,” said Gabriel Iglesias. “It’s a wonderful opportunity to introduce audiences to new, hilarious comedians as well as featuring some of my favorite comics.”

“Gabriel is bringing some of the freshest comics working today to our Raw Dog Comedy channel, and we are happy to be the radio home of his stand-up revolution,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.

Iglesias is one of America’s most successful stand-up comedians who performs to sold-out audiences around the world, and has had several popular one-hour specials including Hot & Fluffy and I’m Not Fat…I’m Fluffy. He recently signed a pilot deal with ABC Television to write and star in a multi-camera series. The working title, “The Fluffy Shop,” is inspired by the comedian’s life experiences including the challenges of managing a home life during the few days he spends off the road each week.

Gabriel Iglesias’ Stand-Up Revolution Radio will air on Wednesdays at 7:00 pm ET exclusively on SiriusXM’s Raw Dog Comedy, channel 99, and through the SiriusXM App on smartphones and other connected devices, and online at siriusxm.com.

Raw Dog Comedy is part of a robust comedy lineup on SiriusXM including Jamie Foxx’s The Foxxhole, Jeff & Larry’s Comedy Roundup, Comedy Central Radio, Carlin’s Corner, Laugh USA, SiriusXM Comedy Greats and more.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio broadcaster measured by revenue and has 29 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and at shop.siriusxm.com. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, and RVs through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers critical weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2.6 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

On social media, join the SiriusXM community on Facebook, Twitter, Instagram, and YouTube. To view and download SiriusXM logos and artwork, please visit SiriusXM.com/LogosAndPhotos.

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “believe,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: our competitive position versus other radio and audio service providers; our ability to attract and retain subscribers, which is uncertain; our dependence upon the auto industry; general economic conditions; changes in consumer protection laws and their enforcement; the security of the personal information about our customers; other existing or future government laws and regulations could harm our business; failure of our satellites would significantly damage our business; the interruption or failure of our information technology and communications systems; royalties we pay for music rights, which increase over time; the unfavorable outcome of pending or future litigation; our failure to realize benefits of acquisitions or other strategic initiatives; rapid technological and industry changes; failure of third parties to perform; failure to comply with FCC requirements; modifications to our business plans; our indebtedness; and our principal stockholder has significant influence over our management and over actions requiring stockholder approval and its interests may differ from interests of other holders of our common stock. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2014, which is filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Source: SiriusXM

Contact for SiriusXM:

Amy Galleazzi
212.901.6552
[email protected]

New Online Resource from the American Academy of Ophthalmology Launched to Improve Pediatric Eye Care

November 11, 2015

SAN FRANCISCO, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — The American Academy of Ophthalmology today announced the launch of a new online resource for eye physicians and surgeons dedicated solely to children’s ocular diseases and disorders. The Knights Templar Eye Foundation Pediatric Ophthalmology Education Center is an important tool that enables ophthalmologists to better serve the 19 million children worldwide who suffer visual impairment. The new resource will be unveiled this week at AAO 2015, the 119^th annual meeting of the American Academy of Ophthalmology.

Photo – http://photos.prnewswire.com/prnh/20151110/286068
Logo – http://photos.prnewswire.com/prnh/20130405/MM89329LOGO

The Pediatric Ophthalmology Learning Center was funded by a Knights Templar Eye Foundation grant. It is the Academy’s latest offering focused on advancing knowledge in major ophthalmology subspecialties. The virtual education center provides ophthalmologists with the most current clinical guidance specific to children’s eye care. It is expected to be especially useful for ophthalmologists training in low-resource areas. The online center includes:

Reference guides on diagnostic and treatment criteria in critical and emergency situations
More than 80 video demonstrations on surgical techniques, symptomology and diagnostic approaches
The latest information on evolving standards in diagnosis and treatment
Interactive simulators and virtual patient cases

These new pediatric resources are part of the Academy’s Ophthalmic News & Education Network®. The ONE Network is the largest online source of peer-reviewed and high-quality clinical information for ophthalmologists. It serves eye physicians and surgeons in more than 140 countries with content that is translated in eight languages.

“The Academy is committed to continually augmenting the online educational content available to ophthalmologists,” said Dale Fajardo, Ed.D., M.B.A., vice president for education for the American Academy of Ophthalmology. “The new Pediatric Ophthalmology Education Center within the ONE Network bolsters this innovative offering by equipping eye physicians and surgeons with the specialized tools and information they need to fight the growing threat of visual impairment in children.”

Other new clinical resources on the ONE Network include:

Oculofacial Plastic Surgery Center
This resource establishes the most comprehensive collection of oculofacial plastic surgery reference materials online. Video and images on more than 50 clinical topics are available. It was developed in partnership with the American Society of Ophthalmic Plastic and Reconstructive Surgery.
Eye Care for Older Adults
Caring for geriatric eye patients presents a particular set of challenges. Ophthalmologists can use this resource for guidance on treating seniors. A new podcast series features advice from leading experts in senior care. The section also includes the American Geriatrics Society’s clinician toolkits. The kits include pre- and post-operative assessment and decision-making tools. The resource was made possible through a grant from the John A. Hartford Foundation and the American Geriatrics Society.

Visit the Academy website for more information on the Academy’s ONE Network.

The new ONE Network resources will be presented on 10:45 a.m. on Nov. 14 in the Tech Pavilion during AAO 2015 (TECH02). Known as the place “Where all of Ophthalmology Meets,”™ the Academy’s annual meeting takes place from Nov. 13-17 at the Sands Expo/Venetian in Las Vegas. It is the biggest ophthalmology conference in the world. For more information, see the AAO 2015 highlights press release.

About the American Academy of Ophthalmology
The American Academy of Ophthalmology, headquartered in San Francisco, is the world’s largest association of eye physicians and surgeons, serving more than 32,000 members worldwide. The Academy’s mission is to advance the lifelong learning and professional interests of ophthalmologists to ensure that the public can obtain the best possible eye care. For more information, visit www.aao.org.

The Academy is also a leading provider of eye care information to the public. The Academy’s EyeSmart® program educates the public about the importance of eye health and empowers them to preserve healthy vision. EyeSmart provides the most trusted and medically accurate information about eye diseases, conditions and injuries. OjosSanos™ is the Spanish-language version of the program. Visit www.geteyesmart.org or www.ojossanos.org to learn more.

AHAA Study: Financial Services and Insurance Companies Boost Overall Revenue Growth with Increased Hispanic Ad Spend

November 11, 2015

FAIRFAX, Virginia, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

“This new information is compelling because the data indicates that the Hispanic market can be a big determinant in corporate success,” said Carlos Santiago, chair of AHAA Research Committee and CEO of Santiago Solutions Group. “Financial Services and Insurance companies not only want to gain market share among their competitors but they also want to provide growth and stability for their investors – investing in Hispanic marketing is a clear strategy in achieving both these objectives.”

Financial/Insurance companies shifted almost $100 million in four years to Hispanic Media, at twice the rate of English media increases. Shifts in Hispanic Dedicated Allocation alone explain about 22 percent of the category’s change in topline revenue growth. The Financial/Insurance category spends a total of $352 million against Hispanic media. On average, it allocates 5.5 percent, or $10.1 million, of its advertising budget to Hispanic – this is a 35 percent increase since 2010. State Farm leads the charge in both investment percentage against Hispanic dedicated efforts at 22 percent and total Hispanic ad spending at $109 million. Wells Fargo, Nationwide, Allstate, JPMorgan Chase, American Family, AFLAC and MasterCard are close behind, setting the pace of the sector.

“AHAA’s research proves that companies applying a Total Market approach with well-funded in-culture Hispanic efforts are more likely to achieve greater overall growth than those marketers integrating Hispanics into their current English efforts,” said AHAA Chair Linda Lane Gonzalez, president of viva partnership. “The most successful campaigns lead with consumer insights that are then integrated, segmented and aligned – that is the winning combination driving superior growth performance.”

Methodology
Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish. This data was analyzed by Santiago Solutions Group for AHAA. SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media: Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), and On the Sidelines (Less than 1%). SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Display, Outdoor and Cinema.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Rachel Zoe Styles UGG Classic Slim Collection

November 11, 2015

NEW YORK, Nov. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — The UGG^® brand (a division of Deckers Brands NYSE:DECK), partners with fashion icon and stylist Rachel Zoe to style its newest collection, Classic Slim™. Featuring a slimmer, sleeker silhouette thanks to a 10mm Twinface sheepskin shaft, the Classic Slim™ is available for women in two heel heights, a flat and a wedge, offering her more opportunities to wear with her own unique everyday style – from the busy weekday to casual weekend getaway.

“It is such an honor to work with an iconic brand like UGG,” says Rachel Zoe. “I so enjoyed styling their lookbook for the launch of the Classic Slim Collection. My intention was to achieve that effortless cool girl style, something that just feels so inherent to the brand.”

With the help of fashion photographer Justin Coit, Zoe created a one-of-a-kind lookbook featuring five styles from the Classic Slim™ Collection. Guaranteed to inspire new street worthy styling of the UGG® boot, the lookbook was shot on location throughout Los Angeles. Zoe’s lookbook, including a behind-the-scene video series, will be on display at UGG^® brand stores and available online at http://www.uggaustralia.com giving consumers access to her how-to style guide worldwide.

On set, Zoe coined the term “back-tie” as an alternative way to style the Bethany saying, “I mixed it up a little bit. I messed up the laces and pulled the tongue out so you see the pop of shearling. Then I tied it behind the heel so it’s more like a back-tie for a super edgy look.”

Following the launch of the brand’s Classic Luxe™ Collection this August, the Classic Slim™ is the next iteration of the brand’s iconic UGG^® Classic boot. The Classic Slim™ Collection is available in two heel heights and four shaft heights including: the 12.5-inch tall Kara, the 9-inch short Amie, the 9-inch short Michelle, the 5.5-inch mini Kristin, the 5.5-inch mini Cory and the 3.75-inch lace-up Bethany. Each new style builds on the trusted warmth and comfort of the original with its luxurious suede and Twinface sheepskin construction that is pre-treated to provide protection and water repellency.

“Being comfortable doesn’t have to be casual. No one knows that better than Rachel Zoe, the world’s leading authority in fashion. We are thrilled to have this chance to work with her to celebrate this point,” says UGG® Vice President Creative Director Leah Larson. “With our new Classic Slim and help from Rachel, our UGG customers have a little reminder that feeling good and feeling good about yourself will never go out of fashion.”

The Classic Slim™ Collection from UGG® is currently available at www.uggaustralia.com, all UGG^® brand storesand select retail partners worldwide.

Media Contacts:
Lindsey Dicola / 212-247-8552 / [email protected]
Matthew Magnin / 212-247-8552 / [email protected]

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Seaborne Airlines and Erie Aviation Reach Agreement for Aircraft Upgrades

November 11, 2015

SAN JUAN, Puerto Rico, Nov. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Seaborne Airlines has reached agreement with Erie Aviation Incorporated for Aircraft Upgrades to its SAAB 340B cabins. The new cabin will feature Erie Aviations Textile Group / Green Sky Textiles customized new bulkhead covering, new sidewall and new carpeting for the fleet as well as LED cabin lighting with Mood light option. It introduces some of the latest technology and innovations available in cabin interiors. “Seaborne, as the fastest growing airlines in the Caribbean, has based our business model on exemplary customer service,” said JJ Cruz, Vice President of Maintenance & Engineering for Seaborne. “This fleet upgrade is just the latest example of how Seaborne continues to invest in our customers.”

Seaborne Airlines has been operating in the Caribbean for over 23 years, carrying approximately 2.5 million customers safely. With over 1,500 monthly departures to 17 airports, Seaborne serves San Juan’s Luis Munoz Marin International Airport, St. Thomas airport and Seaplane base, St. Croix airport and Seaplane Base, Anguilla, Antigua, Tortola, Dominica, Martinique, Guadeloupe, Saint Martin, St. Kitts, Nevis, La Romana, Punta Cana and Santo Domingo. All Flights operate with two pilots and two engines under Federal Air Regulations Part 121, the strictest code of the US Federal Air Regulation governing air travel.

For additional information about the Company please visit seaborneairlines.com

Erie Aviation, including its affiliate Green Sky Textiles, is a Part 21 manufacturer, distributor, and FAR 145 repair station for commercial airline cabin equipment, including but not limited to aircraft lighting and textiles.

For additional information about the Company please visit www.erieaviation.com and www.greenskytextiles.com.

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