Four-Time WWE Champion Alberto Del Rio To Serve As Color Commentator For Combate Americas Live MMA Event Series On NBC UNIVERSO This Week

September 15, 2015

Four-Time WWE Champion Alberto Del Rio To Serve As Color Commentator For Combate Americas Live MMA Event Series On NBC UNIVERSO This Week

MIAMI, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — NBC UNIVERSO, the modern sports and entertainment cable channel for Latinos, today announced that Combate Americas, the first U.S. Hispanic Mixed Martial Arts (MMA) sports franchise in history, is bringing former, four-time WWE champion and MMA star Alberto El Patron a.k.a. Alberto Del Rio on board to serve as a color commentator for its highly-anticipated “Road To The Championship” live MMA event series. The first event kicks-off on NBC UNIVERSO this Thur., Sept. 17 at 11 p.m. ET/8 p.m. PT from the Downtown Las Vegas Events Center in Las Vegas, Nev.

El Patron, whose real name is Jose Alberto Rodriguez, will call the action inside the Combate Americas cage, or “La Jaula,” this Thursday night’s, two-hour, live NBC UNIVERSO telecast. “I am thrilled to be a part of Combate Americas and to bring MMA to a new group of fans – Hispanics,” said El Patron, who remains the only wrestler to win the WWE’s coveted Royal Rumble and Money in the Bank contests in the same year (2011).

“We are excited to have Alberto El Patron, one of the premier athletes and most charismatic personalities in the sport of professional wrestling, as well as a proven MMA competitor, with us on NBC UNIVERSO for this historic live fight series,” said Combate Americas CEO and UFC co-founder Campbell McLaren.

“As a premier Mexican figure in the world of sports entertainment,” continued McLaren, “Alberto is the consummate voice for Combate Americas, which was created to serve fans with an authentic Hispanic MMA product, on television and other media platforms around the world.”

The son of famed Luchador “Dos Caras,” El Patron, a native of San Luis Potosi, Mexico, who now resides in San Antonio, TX, is a former member of the Mexican national Greco-Roman wrestling team and a medalist at the Pan American Games.

During his four-year tenure with the WWE, El Patron tussled with a host of rival name competitors and champions include CM Punk, Rey Mysterio, Big Show, The Miz, Sheamus, Dolph Ziggler, Jack Swagger and Matt Hardy.

As an MMA fighter, El Patron holds a career record of 9-5, with all of his victories having come by way of (T)KO or submission.
In the main event for this Thursday’s fight on NBC UNIVERSO, the welterweight (170 pounds) showdown will feature fast-rising star Ozzie Alvarez (6-2) of Huntington Beach, Calif. who will square-off with undefeated, finisher Justin “The Tactician” Patterson (5-0) of Dallas, Texas.

In a 140 pound catchweight co-main event featuring two ferocious talents, John “Sexy Mexy” Castaneda (7-2) of Mankato, Minn. will battle former U.S. Marine Justin “The Therapist” Governale (5-2) of Rancho Santa Margarita, Calif.

Also on the fight card that night will be Combate Americas reality series star and unbeaten professional boxer Ricky “El Gallero” Palacios (3-1) of Mission, Texas, who will face Benji “The Brawler” Gomez (4-4) of Ventura, Calif. in a bantamweight (135 pounds) matchup.

Urijah Faber-protege Erick Sanchez (4-2) of Sacramento, Calif. will collide with Guatemala native “Ruthless” Rudy Morales (3-2) of Las Vegas at featherweight.

In a featured women’s strawweight (115 pounds) bout, Invicta FC veteran Nicdali “The Night Queen” Rivera-Calanoc (8-8) of Tulsa, Okla. will collide with power puncher Kyra Batara (2-3) of Las Vegas.

Unbeaten prospect Irvin Veloz (3-0) of Boca Raton, Fla. will meet fellow rising star Jay Pressley (4-1) of Milwaukee, Wis. in a 128 pound catchweight contest.

To download interviews and b-roll of Rudy “Ruthless” Morales, Erick Sanchez and John “Sexy Mexy” Castaneda click here: http://qlnk.io/ql/55f85fe6e4b0935b352f4179.

A three-bout preliminary card featuring several Las Vegas and Southern Calif. prospects will precede the live, five-bout on the NBC UNIVERSO telecast.

Doors at the Downtown Las Vegas Events Center will open at 6 p.m. PT, and the first preliminary bout will begin at 7 p.m.

Priced from just $14.99, tickets for the Combate Americas “Road To The Championship” kick-off event, which will take place during Mexican Independence Day celebration week, are available for purchase by phone: 800-745-3000, and online at Ticketmaster.com.

About NBC UNIVERSO:
NBC UNIVERSO (www.nbcuniverso.com) is a modern sports and entertainment cable channel for Latinos, bringing the world’s top sports franchises and edgy programming to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including FIFA World Cup™, Liga MX, Premier League, NASCAR Mexico Series, NFL and The 2016 Rio Olympics – along with signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of the NBCUniversal Hispanic Group, a division of NBCUniversal (www.nbcuniversal.com), one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com). To find the NBC UNIVERSO channel number in your area, please visit www.nbcuniverso.com/encuentralo.

About COMBATE AMERICAS:
Combate Americas, LLC. is the first U.S. Hispanic Mixed Martial Arts (MMA) sports franchise in history, designed to build Latino fighting champions and serve Hispanic fans, one of the world’s most avid groups of prize fighting enthusiasts. The Combate Americas franchise includes reality TV programming, live events and mobile programming. The company’s CEO, Campbell McLaren, is universally recognized as the co-founder/co-creator of the Ultimate Fighting Championship (UFC). New York Magazine described McLaren as “the marketing genius behind the UFC” and Yahoo! Sports proclaimed that he “knows more about the sport than just about anyone in it today.” With an unprecedented product and a blue-chip ownership and management team, Combate Americas is poised to break new ground and bring about a new era in world championship level MMA competition.

Follow us on Twitter at:
@NBCUNIVERSO @NBCUNIVERSOPR

Celebrity Chef, Giorgio Rapicavoli, And Milk Life Lo Que Nos Hace Fuertes Kick Off Hispanic Heritage Month, Encouraging Everyone To Celebrate With Milk

September 15, 2015

Chef Giorgio Rapicavoli at Eating House Miami

Celebrity Chef, Giorgio Rapicavoli, And Milk Life Lo Que Nos Hace Fuertes Kick Off Hispanic Heritage Month, Encouraging Everyone To Celebrate With Milk

milk life shares “Cocinando con Leche” recipe series by its latest Strength Ambassador as part of the Somos Fuertes program to help power Latino plates with high quality protein

MIAMI, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, the Milk Life Somos Fuertes campaign and Strength Ambassador, Chopped winner and Celebrity Chef/Owner, Giorgio Rapicavoli have come together to encourage families everywhere to add milk to those favorite Latin recipes. The Somos Fuertes program is designed to rally Hispanics across the country to start and finish their day with milk, and its 8 grams of high quality protein.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/Spanish/7520653-somos-fuertes-milk-giorgio-rapicavoli/

Photo : http://photos.prnewswire.com/prnh/20150915/266827

In honor of the occasion, Giorgio has prepared a series of videos with some of his favorite recipes with milk which can be found on www.FuertesconLeche.com. The recipes include some traditional Latin favorites like Arroz con Leche and Natilla, while also incorporating Pasta Bolognese and Fish Soup, all with a touch of Giorgio’s culinary creativity that his restaurant-goers enjoy so much. Rapicavoli shares his personal story of strength and describes some of his favorite childhood memories in the kitchen including his inspiration, his mom.

“I am so honored to be celebrating Hispanic Heritage Month as an Ambassador of Strength. I am proud of my Latin roots which are key to a lot of my success in the kitchen. Being a part of the milk life Somos Fuertes campaign brings back beautiful childhood memories in the kitchen. Not only drinking milk to help strengthen my body, but also cooking with it as a base for my delicious dishes. I enjoy mixing exotic flavors with traditional ones, like milk,” says Giorgio Rapicavoli. “I encourage all Latinos to celebrate their heritage this month by trying one of my recipes from the Cocinando con Leche series! It’ll help keep the Latino energy going with high quality protein- and high quality deliciousness!”

Milk Life has partnered with YMCAs across the country and donated in support of helping families lead strong and healthy lives. This program, with the help of all of our Ambassadors of Strength, hopes to illustrate to Hispanic families the importance of starting everyday with milk, as well as provide real personal stories of strength from successful Latinos about the importance of leading strong lives.

Stay tuned for our deliciously strong Twitter party where Latinos across the country will gather and share their favorite Latin recipes. For more information, please visit www.FuertesconLeche.com. There, you’ll also find Somos Fuertes videos from our other strength ambassadors, recipes, tips, and much more on the importance of starting each and every day with a nutritious breakfast that includes milk for a good source of high quality protein.

Giorgio’s love for cooking earned him a spot on the highly competitive show, Chopped, where he gained the financial support he needed to open his first restaurant. His pop-up restaurant instantly became a Miami favorite making it a permanent fixture in Miami’s culinary scene. He continued to achieve his dreams by expanding his culinary empire. His talent, creativeness and can-do attitude has led him to succeed at such a young age.

About the Milk Life campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the milk life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com. Lowe Campbell Ewald is creative agency for the milk life campaign – from America’s milk companies. Commonground/MGS is the agency for the milk life Lo Que Nos Hace Fuertes campaign.

CONTACT:
Dionne de Vallois
305.444.4865
[email protected]

Milk life Somos Fuertes Strength Ambassador, Chef Giorgio Rapicavoli

Milk Braised Pork Loin plantain puree, sour orange, garlic

Key Lime Cuatro Leches vanilla milk, crunchy and soft meringue

McDonald’s New York Metro celebrates Hispanic Heritage Month by honoring international superstar Gloria Estefan as part of McDonald’s “Celebrando Nuestras Leyendas”

September 15, 2015

McDonald’s New York Metro celebrates Hispanic Heritage Month by honoring international superstar Gloria Estefan as part of McDonald’s “Celebrando Nuestras Leyendas”

Franchisee-created program recognizes contributions made by Hispanics to the
cultural fabric of American society

ISELIN, N.J., Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Starting today, New York tri-state McDonald’s independent owners will pay tribute to Gloria Estefan, the most successful Latin crossover artist of all time, as part of McDonald’s “Celebrando Nuestras Leyendas” (Celebrating Our Legends) in honor of Hispanic Heritage Month. In-store materials that will be found in McDonald’s restaurants throughout the New York/New Jersey/Connecticut Tri-State area as of September 18 will highlight Gloria Estefan’s legendary achievements. Additionally, a QR code will lead guests to an exclusive video-tribute honoring Gloria. Customers can also visit https://www.mcdonaldsnytristate.com/gloria_estefan/ to take part in the various activities this program has to offer, including voting for their favorite of two original illustrations created exclusively for McDonald’s: one of Gloria at the beginning of her career and the other featuring the legendary Gloria of today.

“As a Hispanic of Cuban origin and a McDonald’s owner/operator, I’m proud to pay tribute to Gloria Estefan, one of the greatest icons in Latin music. Gloria is a clear example of the influence that Latinos have had on the culture of this country,” said Ana Madan, local McDonald’s restaurant owner and President of the National Association of Hispanic Owner/Operators.

“McDonald’s ‘Celebrando Nuestras Leyendas’ has been hugely rewarding. Through the program, local McDonald’s restaurant owners have recognized Hispanic consumers and employees and paid tribute to the careers of great iconic figures within our culture, all while supporting various charitable causes,” said Madan.

This is the fourth year of the McDonald’s “Celebrando Nuestras Leyendas” program, which pays tribute to Latin legends in the world of entertainment and sports that have made great contributions to American culture. McDonald’s “Celebrando Nuestras Leyendas” also furthers its commitment to community by donating to charities that the honoree supports. This year, McDonald’s New York tri-state area owner/operators will donate to the Gloria Estefan Foundation, which is dedicated to promoting health, education and cultural development.

“I am very grateful to the McDonald’s NY Metro owner/operators for this recognition and support of my foundation,” said Gloria Estefan, adding “it is my honor to be a part of a program that recognizes the cultural contributions Hispanics have made in this country and I love that I can share this honor with those legends who have received it before me.”

With a successful 32-year career, 100 million records sold worldwide, and countless hits such as “Conga”, “Rhythm is Gonna Get You” and “Mi Terra”, Gloria Estefan embodies the great accomplishments that McDonald’s “Celebrando Nuestras Leyendas” celebrates. Her most recent project is another source of pride for the Hispanic community; the musical “On Your Feet!” has its Broadway premiere on October 5 and will showcase her vibrant career and music.

To learn more about the program and the Gloria Estefan Broadway biomusical, “On Your Feet!” visit https://www.mcdonaldsnytristate.com/gloria_estefan/.

McDonald’s New York Tri-State Area
McDonald’s is one of the world’s best-known brands and is a global leader in food service. There are more than 600 McDonald’s restaurants, owned by over 100 franchisees, located throughout the New York Tri-State Area, New Jersey, and Fairfield County in Connecticut. Visit www.mcdonaldsnytristate.com or follow us on Twitter @McDNYTriState for information about other McDonald’s area program. For additional information visit www.sabiasquemcdny.com a program focused on sharing facts about McDonald’s good food.

About McDonald’s “Celebrando Nuestras Leyendas”
In September 2012, McDonald’s New York Tri-State Area launched the McDonald’s “Celebrando Nuestras Leyendas” program to commemorate Hispanic Heritage Month through tributes to Hispanic cultural icons. During its inaugural year, the program honored no less than “The Queen of Salsa”, Celia Cruz, one of the most influential figures in Spanish language music. The following editions celebrated the legacy of “El Maestro” Juan Luis Guerra and of Mariano Rivera, one of the best athletes and closers of all time. The program centers around original in-store and digital elements as well as a donation made by McDonald’s restaurant owner/operators to a charitable organization chosen by the honored celebrity.

This Is a Test From PR Newswire – 789

September 15, 2015

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Source: PR Newswire: Test

Hispanic Scholarship Fund Launches Hispanic Heritage Month Social Media Challenge

September 15, 2015

Hispanic Scholarship Fund Launches Hispanic Heritage Month Social Media Challenge

With #LatinosInspire Challenge Campaign

LOS ANGELES, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — With Hispanic Heritage Month kicking off today, The Hispanic Scholarship Fund (HSF), the nation’s largest not-for-profit organization supporting Hispanic American higher education, has launched its #LatinosInspire Challenge social media campaign.

Logo – http://photos.prnewswire.com/prnh/20140430/82709

The campaign’s goal is to galvanize the Latino community across the country, through the sharing of inspiring personal stories – via social media – that highlight Latino success and accomplishment. Organizers expect these stories to inspire Latino youth to pursue higher education, create pride – “Orgullo Latino” – and educate both Latinos and the general population about the countless contributions that Latinos make to the U.S. every day.

3 Easy Steps to Participate and Inspire!

Share your personal story to inspire Latino youth to pursue higher education via a written or video post, on your preferred social media platforms using #LatinosInspire and #HSFInspires (e.g., Facebook, Instagram, etc.)
Challenge at least 3 friends to participate
Tell your friends they have 72 hours to post their story and/or make a donation to the Hispanic Scholarship Fund at http://bit.ly/hsfinspires

“HSF is proud to launch the #LatinosInspire Challenge,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund. “We know that there are tens of thousands of unsung stories of Latino triumph and success that need to be shared. Our hope is that these stories will inspire Latino youth to pursue higher education and inform all Americans about the amazing contributions that Latinos make to our country, on a daily basis.”

The Hispanic Scholarship Fund’s daily work is to empower Latino families to pursue higher education, and all that goes with it. With the help of Robledia Inc., a digital media strategy company, HSF created the #LatinosInspire Challenge social media campaign to enhance those efforts.

“We are excited to collaborate with HSF on a digital campaign to engage our Latino community. U.S. Hispanic Internet users are the largest adopters of social media, with over 76% adoption. Taking a moment to share our stories online can reach and inspire millions of Latino youth,” said Leslie Heredia, President, Robledia.

About the Hispanic Scholarship Fund
Founded in 1975, the Hispanic Scholarship Fund empowers Latino families with the knowledge and resources to successfully complete a higher education, while providing scholarships and support services to as many exceptional Hispanic American students as possible. HSF strives to make college education a top priority for every Latino family across the nation, mobilizing our community to proactively advance that goal – each individual, over a lifetime, in every way he/she can. HSF seeks to give its Scholars all the tools they need to do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come. As the nation’s largest not-for-profit organization supporting Hispanic American higher education, the Fund has awarded over $470 million in scholarships and provides a range of ancillary programs for students, HSF Scholars, Alumni, and parents. For more information about the Hispanic Scholarship Fund, please visit: HSF.net.

About Robledia Inc
Based out of New York City. Robledia focuses on digital business development and media strategy. For more information please visit: robledia.com

Hispanic Heritage Month: A healthy celebration!

September 15, 2015

Hispanic Heritage Month: A healthy celebration!

The American Diabetes Association launches a new Create Your Plate interactive tool to help Latinos/Hispanics balance the meals they love to better manage their diabetes.

ALEXANDRIA, Va., Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, the American Diabetes Association (Association) introduces its new interactive nutrition tool in English and Spanish. The Create Your Plate tool allows users to create a balanced meal by prompting them to choose popular ingredients common in the Latino community. The tool also provides preparation tips and portion sizes, utilizing the Association recommended Create Your Plate method.

Photo – http://photos.prnewswire.com/prnh/20150915/266614
Logo – http://photos.prnewswire.com/prnh/20141105/156803LOGO

The Association considers nutritious choices an important health topic for the Hispanic community as Latinos are hit especially hard by diabetes. The overall rate of diabetes in Hispanic adults is nearly twice as high as the rate in non-Hispanic whites. The method empowers individuals to choose the right amount of non-starchy vegetables, starchy foods and protein to build a meal they want to eat that will allow them to better manage their blood glucose levels and lose weight. Making healthy choices and eating nutritious, well-portioned meals is a key part of diabetes prevention and management.

“We encourage Hispanics and everyone trying to lead a healthier lifestyle, lose weight or manage their diabetes to try the new tool. You will learn about the importance of a balanced meal and the role it plays in managing blood glucose levels,” says Margaret (Maggie) Powers, PhD, Rd, CDE, president-elect, health care and education for the American Diabetes Association. “We believe the plate method can help you quickly plan meals that are tasty, healthy and ones you will enjoy. Share your meals with others through social media by using #CreateYourPlate.”

The Association is collaborating with celebrity chef and author Ingrid Hoffmann to promote healthy eating and the new interactive Create Your Plate tool in the Hispanic community. Through modifications to her favorite recipes, Ingrid incorporates taste and nutrition into healthy meal options. “Change starts with small steps. Those small steps add up and can lead to big results,” Ingrid says. “Nutritious changes are not about dieting; they are about changing your lifestyle to make better choices.”

To learn more about the Create Your Plate tool, activities and free resources available during Hispanic Heritage Month visit diabetes.org/hhm for English and diabetes.org/mh for Spanish.

The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information and gives voice to those denied their rights because of diabetes. For the past 75 years, our mission has been to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (800-342-2383) or visit diabetes.org. Information from both these sources is available in English and Spanish.

General Mills Re-launches QueRicaVida.com to Meet the Demands of the New Latina

September 15, 2015

General Mills Re-launches QueRicaVida.com to Meet the Demands of the New Latina

Catering to the “New” Latin family’s passion for cooking and innovation while preserving culture for generations to come

MINNEAPOLIS, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today General Mills announced the re-launch of its new and improved digital platform, QueRicaVida.com. Harnessing the power of innovation and mobile technology, General Mills is creating a brand new site and mobile experience to meet the needs of the new Latina and her mobile lifestyle.

Logo – http://photos.prnewswire.com/prnh/20150914/266243LOGO

“Relaunching our QueRicaVida site is a perfect opportunity to continue to grow with and equip our progressive and culturally diverse consumers with the best resources needed to assist them in today’s mobile world,” said Monica Granados, assistant interactive marketing manager who oversees all Que Rica Vida digital content.

According to a recent study by IAB, Latina moms are leading mobile first lives with nearly 40 percent of Latina moms relying on mobile devices as their primary internet source. With social, digital and mobile playing an important role in their everyday lives, General Mills redesigned their new site to be socially intuitive and mobile friendly.

“As with most communities, our Latina mom plays a pivotal role, guiding all decisions and meal creations. The emerging new Latina is highly focused on preserving heritage as well as blending her cultural realities and influences. We wanted to honor her with quality-focused content highlighting new products and experiences and empowering her with more innovative shopping tools,” explains Granados.

The improved website has more rich, diverse and relevant content and offers valuable recipes, savings and nutritional information in a way that is more convenient for consumers.

Contemporary Design
The site was created with mobile efficiency in mind. The clean, clear, fluid design makes cooking from any smartphone easier and more enjoyable allowing the user to quickly note ingredients and instruction as well as share, pin and favorite preferred recipes.

Rich Content and Intuitive Navigation
Authentic recipes and relevant articles are now just a couple of simple clicks away. In catering to the consumer and their values of family, diversity and health, QueRicaVida.com now hosts richer and more diverse dishes that celebrate heritage, culture and wellness while also offering fluid and intuitive navigation making exploring and discovering recipes a pleasant experience.

Giving Value
QueRicaVida.com is committed to offering the best quality products, experiences and deals by offering print-at-home coupons and grocery card-linked offers saving the consumer both time and money. In the future, In-store deal offers will also be incorporated and made available on the site as well.

General Mills is constantly innovating and investing in ways to meet their consumers’ and communities’ evolving needs. In celebration of the new site launching, General Mills is partnering with community influencers to host, Setting the Table for the New Latin Family, an event dedicated to engaging and sharing new resources, techniques, and recipes to fit the new Latina’s lifestyle.

“With the start of the new school year this is the perfect time to provide our Latina moms with a dependable source that allows easy access to delicious recipes, convenient cooking tips, and nutritional advice so that they can then in turn provide the best for their families,” said Granados.

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.

IJ.com and Google Let America Lead the Debate

September 15, 2015

ALEXANDRIA, Va., Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Independent Journal (IJ.com) is collaborating with Google Consumer Surveys to gather in-depth and instant public feedback surrounding the 2016 presidential debates and election. Google Consumer Surveys is a highly-regarded online tool used in market and consumer research — and now politics. IJ.com will utilize its social-first, mobile-first approach to news to reach and engage millions of Americans, boosting the distribution and impact of the data. The initiative seeks to involve and engage more Americans in the political process and current events in a country that is increasingly going online for news.

“Technology has finally caught up with the post-game,” stated Alex Skatell, Founder of IJ.com. “We’re excited by this collaboration with Google, and how it will give us an instant and accurate portrayal of how the public feels around the presidential debates. And it goes to the core of IJ as it will allow the American people to program the post-debate dialog rather than TV pundits.”

“Google Consumer Surveys can be used before, during, and after a political debate to get an accurate pulse of viewer sentiment, and we’re excited to work with IJ.com as they test out what our product can do,” said Justin Cohen, Google Consumer Surveys Product Marketing Manager.

Google Consumer Surveys has been widely regarded as a top online market and consumer research tool available to determine voter demographic information, opinion, and behavior. IJ.com is a social first news company that serves millions of Americans daily with shareable, informative and mobile friendly content. Founded in 2012 by a twenty-five year-old who saw a future in social publishing, the Independent Journal is now one of the most trafficked websites in the U.S., with more than 35 million monthly unique users.

Contact: Matt Manda
Phone: (785) 766-7662

WOW! New Family-Owned Grocery Stores Will Save L.A. Area Families Big Bucks

September 15, 2015

WOW! New Family-Owned Grocery Stores Will Save L.A. Area Families Big Bucks

LOS ANGELES, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Grocery Outlet Bargain Market, the nation’s fastest-growing, extreme-value grocery retailer, will open 14 stores throughout the Los Angeles area beginning this December, and continuing at a rapid pace throughout 2016. Unlike other discount grocers, Grocery Outlet offers name-brands such as Kraft, Kellogg’s, Tide, Tyson, Amy’s Kitchen, Naked Juice and many more with prices up to 60 percent off traditional supermarkets. This year alone, shoppers have saved more than $1 billion on products purchased at Grocery Outlet as compared to traditional grocery stores.

Photo – http://photos.prnewswire.com/prnh/20150911/265887-INFO
Photo – http://photos.prnewswire.com/prnh/20150911/265888
Logo – http://photos.prnewswire.com/prnh/20150702/227920

“It’s fun to watch eyes pop and jaws drop when people come to our stores the first time and see such extreme bargains on the brands they love,” said Eric Lindberg, Co-CEO of Grocery Outlet. “There is a reason we label products with discounts over 50 percent as ‘WOW’ deals. It’s often the first thing shoppers say when they realize how much money they’ll save.”

Grocery Outlet Bargain Market offers the same trusted brands as traditional grocery stores at a fraction of the cost thanks to its opportunistic buying model. Buyers negotiate directly with manufacturers to buy overstock and surplus products at deep discounts and pass those savings directly on to customers. All products are 100 percent satisfaction guaranteed.

In addition to bringing affordable, healthy options to the Los Angeles area, Grocery Outlet will be making an impact in the local communities as well. All stores are independently owned and operated by residents in or near the communities they serve. With the opening of the first 14 stores alone, the independent Grocery Outlet operators will create jobs for approximately 500 people.

“Giving back to the Los Angeles community is a big priority,” said MacGregor Read, Co-CEO of Grocery Outlet. “My grandfather started this business nearly 70 years ago. As a family-run business, we’re proud to say our values are reflected in each of our stores. From supporting little league teams to donating food to those in need, our local owners share our commitment to making a lasting impact.”

To find store locations and learn more about Grocery Outlet, visit the Los Angeles store page at www.groceryoutlet.com/LA.

About Grocery Outlet
Based in Emeryville, California, Grocery Outlet offers extreme bargains on brand name merchandise, with prices often up to 60% less than traditional supermarkets. The fastest-growing “extreme-value” grocer in the U.S., Grocery Outlet has more than 227 locations in California, Idaho, Nevada, Oregon, Pennsylvania and Washington. Grocery Outlet carries refrigerated and frozen foods, fresh produce, fresh meat, organics, dry groceries, beer and wine, health and beauty care, over-the-counter drugs, household products, toys and gifts. A third-generation family-led company founded in 1946, Grocery Outlet’s mission has always been to provide customers a fun place to find extreme values on name brands they trust. Most stores are independently owned and operated by locally based families. For more information on Grocery Outlet, please visit www.GroceryOutlet.com.

U.S. Department of Transportation and the Ad Council Kick Off Child Passenger Safety Week With Launch of New PSA Campaign

September 15, 2015

U.S. Department of Transportation and the Ad Council Kick Off Child Passenger Safety Week With Launch of New PSA Campaign

New PSAs Urge Parents to Protect Their Child’s Future at Every Stage of Life

WASHINGTON, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury to children involved in car crashes. Therefore, even if you think you have your child in the right car seat, you should check again to be sure, as the latest data from the U.S. Department of Transportation’s National Highway Transportation Safety Administration (NHTSA) shows that approximately 59 percent of car seats are misused. Furthermore, in 2013 more than one-third of children killed in car crashes were completely unrestrained – meaning that they were not in car seats, booster seats or wearing seat belts.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7618951-ad-council-child-passenger-safety/

Photo – http://photos.prnewswire.com/prnh/20150915/266626

As part of Child Passenger Safety Week from September 13 to September 19, 2015, NHTSA has teamed up with the Ad Council to launch a new series of public service ads (PSAs) that urge parents to protect their child’s future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight. The new campaign materials were created pro bono by Casanova and Misterface and include English and Spanish radio, print, outdoor and web banner ads. The English PSAs direct to SaferCar.gov/TheRightSeat and the Spanish ads direct to www.SaferCar.gov/protegidos where parents can find more information on how to determine if their child is in the right seat for his or her age and size.

“Protecting our children – the most vulnerable passengers – should be everyone’s safety priority,” said NHTSA Administrator, Mark Rosekind. “Parents and caregivers are the first line of protection by ensuring that car seats are installed properly, that children are in the right seat and buckled in correctly. Car seats provide life-saving and injury-reducing benefits for child passengers.”

“We all want to do everything we can to make sure our children are safe, but every day in America too many children are riding in the wrong car seats or without any kind of restraint at all,” added Lisa Sherman, President and CEO of the Ad Council. “By making sure you know the right size seat for your child, how to install it properly, and when it’s time to change to a bigger seat, you can make sure your child is as safe as possible.”

Child Passenger Safety Week is a nationwide community effort sponsored by NHTSA to provide education on how to use car seats, booster seats and seat belts for children. The week concludes with National Seat Check Saturday on September 19, when certified Child Passenger Safety Technicians across the country will be available at local car seat inspection stations to offer advice and instruction to parents and caregivers about choosing the right car seat for their child, the importance of registering car seats with the manufacturer, and what to expect if the seat is subject to a safety recall. To coincide with Child Passenger Safety Week, NHTSA will also be hosting a Twitter chat on Wednesday, September 16, from 2-3 p.m. ET via @NHTSAgov using the hashtag #therightseat. For more information on Child Passenger Safety Week events, and to find your nearest car seat inspection station, visit http://www.safercar.gov/cpsApp/cps/index.htm

“This campaign is not about death; it is about life, about dreams. It is a plea to parents in the present in order to ensure our kid’s future. Although the statistics about the deaths and injuries caused by crashes are scary, we don’t want to scare parents, we want to inspire them,” said Elias Weinstock, Chief Creative Officer.

The new PSAs are an extension of the Ad Council’s Child Passenger Safety campaign which launched in 2012. The Ad Council will be distributing the new PSAs to media outlets nationwide this week, and they will also be made available through PSACentral.org. The ads will air and run in time and space entirely donated by the media. To date, the Child Passenger Safety campaign has received more than $175 million in donated media.

NHTSA
For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; educating road users about the risks associated with distracted driving; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information, visit www.nhtsa.gov.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Casanova Pendrill
Casanova Pendrill is one of the leading Hispanic integrated communications agencies in the U.S. Founded in 1984, the company is headquartered in Costa Mesa, CA with full-service offices in New York and Detroit, and handles Hispanic advertising and integrated communications services for Fortune 500 clients like General Mills, Nestle, Chevrolet, U.S. Army, and the California Lottery, among others. Casanova has been affiliated with McCann Worldgroup since 1999.

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