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Grammy Award-Winning Singer Patti LaBelle Teams Up With American Lung Association’s LUNG FORCE To Educate The Public About Lung Cancer

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CHICAGO, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — To kick off Lung Cancer Awareness Month this November, the American Lung Association’s LUNG FORCE initiative, nationally presented by CVS Health, today announced its partnership with Grammy Award-winning singer Patti LaBelle to further educate the public about lung cancer, the leading cancer killer of women in the United States.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7664651-lung-force-patti-labelle-educate-public/

Personally affected by lung cancer, LaBelle hopes that lending her powerful voice to the cause will encourage all women to learn how they can make a difference in the fight to defeat lung cancer, which claims the life of one woman every eight minutes in the United States. Raising awareness is critical as only 1 percent of American women even have lung cancer on their health radar.

“It’s very important to me to share my voice in memory of my sisters, who lost their lives to lung cancer in their early 40s,” said LaBelle. “It’s because of them that I want all women to make their lung health a priority. Unfortunately, this story is all too common – most lung cancer cases are still diagnosed late, when treatment options are limited. More funding for lung cancer research is needed to make a difference. Now is the time to donate to give those we love a fighting chance.”

Over the next several months, LaBelle will be working closely with LUNG FORCE to create a short film unveiling how lung cancer has affected not only her life, but the lives of many other people. The short film will be officially debuted during National Women’s Lung Health Week, beginning May 8, 2016.

Support LUNG FORCE on November 17
“We’re so honored that Patti LaBelle is lending her incredible voice to help raise awareness about lung cancer,” said Harold P. Wimmer, National President and Chief Executive Officer of the American Lung Association. “Lung cancer rates have almost doubled among women since 1974 – affecting our mothers, daughters, sisters and loved ones at all ages, across all races and ethnicities. People need to know about the disease, as greater awareness can save lives.”

Unfortunately, most lung cancer cases are not diagnosed until later stages when treatment options are limited. More early detection methods are needed. For the more than 100,000 women who will be diagnosed with lung cancer in 2015 alone, more personalized treatment options are needed to save lives.

That’s why from now through November 17, LUNG FORCE is encouraging Americans to support critical lung cancer research with online donations. Supporters can donate and share their voice at LUNGFORCEday.org. On November 17, the designated LUNG FORCE Giving Day, Cancer Treatment Centers of America®, a national network of five hospitals that serves adult patients who are fighting cancer, will match every gift to Giving Day, dollar for dollar, up to $100,000.

A donation supports the American Lung Association’s investment in lung cancer research and public health promotion, including early detection, clinical trials, biomarker testing, advocating for more federal research funding and the overall mission of the American Lung Association.

New Research Shows More Education Is Necessary
According to the American Lung Association’s newly released 2015 Women’s Lung Health Barometer, only a quarter of women at high risk have spoken to their doctor about their lung cancer risks. Greater awareness about screening options and early detection can save lives. That’s why LUNG FORCE is raising awareness among women and men everywhere to learn their risks and share their voice to defeat lung cancer.

In partnership with CVS Health – a pharmacy innovation company helping people on their path to better health – and signature education sponsor Medtronic – one of the world’s largest medical technology, services and solutions companies – the 2015 Women’s Lung Health Barometer surveyed more than 1,000 women to better understand what women know about lung cancer and identify ways that LUNG FORCE can empower women to stand together against lung cancer. The survey uncovered startling realities about how little women know about the disease:

  • Even though lung cancer is the #1 cancer killer of women, killing almost twice as many women as any other cancer, only 1 percent of women have it on their health radar.
  • Lung cancer diagnoses have more than doubled among all women in the past 35 years, but only a third of women are aware of this fact.
  • While fewer than one in five women have spoken to a doctor about their risk for lung cancer, 77 percent say they are likely to talk to their doctor after they learned more about the disease, underscoring the need for more education.
  • Almost all women (83 percent) believe it is important for policymakers to increase funding for lung cancer research.

Awareness and education about the disease are also critical, especially in diverse populations, as only one in four African-American and Hispanic women know that lung cancer kills more people than breast cancer, colon cancer and pancreatic cancer combined.

“The good news is that LUNG FORCE has made tremendous strides in educating women about lung cancer,” Wimmer said. “In the past year, more women have become aware that diagnoses are increasing, and, while most already know that smoking can be a cause, more women now know that lung cancer can also be caused by other risk factors such as radon gas and air pollution.”

Learn your risk and #ShareYourVoice to defeat lung cancer
Visit LUNGFORCE.org to learn what you can do to get involved and reduce your risk. Knowing that more education is necessary to defeat the disease, LUNG FORCE encourages everyone to share their voice in the fight against lung cancer in one of the following ways:

You can also commit to fundraise and rally friends, neighbors and colleagues to stand together and fight lung cancer at a LUNG FORCE Walk. Find out more at LUNGFORCE.org/walk.

About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit the newly redesigned website: Lung.org.

About LUNG FORCE
LUNG FORCE is a new national movement led by the American Lung Association to unite women against lung cancer, the #1 cancer killer of women. LUNG FORCE has three priorities: 1) Make lung cancer a cause that people care about – and act on; 2) Educate and empower patients and healthcare providers and 3) Raise critical funds for lung cancer research. The American Lung Association’s LUNG FORCE is nationally presented by CVS Health. Find out more at LUNGFORCE.org.

About The 2015 Women’s Lung Health Barometer
The 2015 Women’s Lung Health Barometer was fielded online by Edelman Berland in May 15 – 27, 2015 and included 1,338 women in the U.S., ages 18+. The data was weighted to be nationally representative on age, region and race/ethnicity. The margin of error is ±2.7%. Edelman Berland is a global, full-service market research firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in qualitative and quantitative research, measurement, tracking and analysis in reputation, branding and communications. Edelman Berland is part of Edelman, the world’s largest public relations company. For more information, please visit www.edelmanberland.com. Edelman Berland: Intelligent Engagement.

Media Contacts:
Allison MacMunn
American Lung Association
312-801-7628
[email protected]

Catherine McCormack
Edelman
212-819-4816
[email protected]

Artistry Hydra-V: A Breakthrough In Balanced Hydration

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ADA, Michigan, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Leveraging advanced skincare science inspired by the Nobel Prize-winning discovery of Aquaporins, the Artistry Hydra-V™ collection presents a new level of skincare targeting deep hydration. This comprehensive line provides up to 24-hour hydration for skin that feels soft, smooth and supple.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7488157-amway-artistry-hydra-v/

Whatever level of hydration skin needs, the Artistry Hydra-V™ line answers with a range of formulas that can be customized to skin type, season and climate. “Artistry Hydra-V™ products are for the younger consumer who is not yet concerned with the signs of aging but instead want skincare products to give her a beautiful, healthy complexion. This advancement in skincare technology epitomizes the Artistry® Forward Beauty platform and meets the balanced hydration needs of women younger than 35,” says Jackie Nickel, Chief Marketing Officer for the Americas Region.  “It’s our first collection to focus on deep hydration for all skin types.”  

Infused with Water, Inspired by Discovery

The Artistry Hydra-V™ collection manages the skin barrier to help seal in water and create the strongest wall through a proprietary Hydra Complex, which includes rare and precious ingredients known to:

Refresh: Pure Norwegian fjord water infuses hydration deep into skin cells. Encapsulated in our exclusive liposome.

Replenish: Nutrient-rich Himalayan pink rock minerals help deliver and retain water.

Revitalize: Nourishing Hawaiian Acai berries, combined with our Moisturizing Liposome, deliver lasting hydration for up to 24 hours.

“The Artistry Hydra-V™ regimen delivers our most compelling hydration results – an immediate 270 percent increase in skin’s water content and lasting hydration for up to 24 hours*,” says Sumita Butani, Amway Lead for Global Beauty Product Innovation.

Amway scientists discovered that deep, lasting hydration requires a thorough approach – drenching skin in water isn’t enough. Their findings focus on supporting and improving skin’s natural hydration process by managing skin cells. While topical skincare allows beneficial effects, they may be temporary unless ingredients are locked into the skin.

The celebrated Nobel-prize winning discovery of Aquaporins compelled Amway scientists to develop Hydra Complex technology – the secret to unlocking balanced hydration found exclusively within the Artistry Hydra-V™ Vital Skin Serum Concentrate. Like an irrigation system, Aquaporins are channels within skin cells that transport water across cell membranes. In doing so, they control water content, regulation and storage and help deliver nutrients.

Innovative Regimen, Incredible Results

The Artistry Hydra-V™ collection spans seven products, which can be customized into a regimen to refresh, replenish and revitalize skin. Skin looks and feels smoother, softer and suppler in four steps.

Step One: Cleanse

  • Fresh Foaming Cleanser: $24

Step two: Tone

  • Fresh Toner: $24

Step Three: Treat

  • Vital Skin Serum Concentrate: $67

Step Four: Moisturize

  • Eye
    – Refreshing Eye Gel Cream: $45
  • Face (choose one, tailored to skin type)
    – Refreshing Gel (combination-to-oily skin): $43
    – Nourishing Gel Cream (combination skin): $43
    – Replenishing Moisture Cream (normal-to-dry skin): $43

The Artistry Hydra-V™ collection launches in the United States in November 2015. Artistry® products are sold exclusively through a network of more than three million Amway Independent Business Owners worldwide. Please visit Amway.com for more information or to locate a distributor.

About Artistry®
Artistry® is ranked among the top-five, largest-selling premium skincare brands** in the world. Founded in 1958 by an entrepreneurial husband and wife team, the Artistry® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips.  Superior formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors – working together to push the boundaries of beauty forward. Artistry® products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. Go to Amway.com/Artistry. 

About Amway

Amway is a $10.8 billion direct-selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite® vitamin, mineral and dietary supplements, Artistry® skincare and color cosmetics, and eSpring® water treatment systems – all sold exclusively by Amway Independent Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. For company news, visit globalnews.amway.com.

*When using the Vital Serum Concentrate and Nourishing Gel Cream.

**Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

The Wait for Curly Hair Emojis is Over Thanks to Dove Hair

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ENGLEWOOD CLIFFS, New Jersey, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — In today’s increasingly digital and social world, 74% of people report using Emojis daily[2], and 67% of all women and girls agree they can better express what they want to say with Emojis than with words[3]. Yet despite the popularity, expansion and diversification of Emoji graphics within the official Unicode keyboard following recent updates, there still remains a “one size fits all” hair type for female emojis – straight and sleek, the traditional beauty ideal.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7676351-dove-curly-hair-emojis/

To offer a solution for the one in three women in the US with curly hair[4] and the 82% of curly women and girls who say they’d like to see more female emoji options depicting what their hair looks like[5], Dove Hair is proudly introducing the Dove Love Your Curls Emojis – the first emoji keyboard designed to represent curly girls everywhere. Now when curly women and girls send messages to friends, they can finally express their beautiful, curly self!

The Dove Love Your Curls Emoji Keyboard, developed in partnership with Snaps — the first end-to-end platform for brand marketing across messaging applications and devices, are now available for free download in the App Store and Google Play, and can be used in text and messenger systems, including iMessage, SMS/text, Facebook messenger and WhatsApp (standard data rates apply). The keyboard contains 27 unique curly hair designs, with selectable skin tone and hair color – resulting in a total of 131 curly emoji variations, including seven animated GIFs to bring curl expression and love to life!

Dove’s Love Your Curls Emojis are part of the brand’s ongoing Love Your Curls campaign, which encourages women to celebrate, love and take pride in their curly hair.

“Dove Hair is committed to redefining traditional standards of beauty and ensuring women and girls see accurate reflections of themselves in the world around them, including, and especially, in digital and social media – which is why we’re so excited to introduce the Dove Love Your Curls Emojis,” shared Rob Candelino, VP of Haircare at Unilever. “1 in 3 women in the United States have curly or wavy hair, yet there are zero images of these women today in the increasingly common language of emojis. That felt wrong to us, so we are fixing it and hope by doing so, we will continue inspiring all women to love their curls.”

To understand the emotional impact of inclusionary emojis on women and girls, the brand commissioned a survey of 1500 women and girls in the US on their emoji usage. Sali A. Tagliamonte, Professor of Linguistics at the University of Toronto, has partnered with Dove Hair on the launch of the Love Your Curls Emojis to help shed light on this research and how self-expression via emojis has become an important aspect of the evolving language landscape. “When you have a symbol that embodies someone’s identity, it’s powerful,” says Tagliamonte. “The new Dove Love Your Curls Emojis have the ability to empower curly women to be more themselves.”

Additionally, to celebrate the launch of the Dove Love Your Curls Emojis, Dove Hair will also be partnering with Twitter so that each time women and girls share a #LoveYourCurls moment, a custom Dove Curly Emoji will auto-generate within the tweet.

Start showing the world how much you #LoveYourCurls by tweeting the hashtag on Twitter, and be sure to download the Dove Love Your Curls Emoji keyboard in the App Store or Google Play to start using the Love Your Curls Emojis in all text and messenger apps.

About Dove® Hair
Dove Hair offers a wide range of solutions that provide deep nourishment and repair to meet women’s specific hair needs, whether it is curly, dry, frizzy, in need of volume or damaged. The range includes shampoo, conditioners, treatments and styling products.

About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.

[1] Dove Hair Study Conducted by Edelman Berland, October 2015 
[2] Swift Media, August 2015
[3] Dove Hair Study Conducted by Edelman Berland, October 2015
[4] H&E Study, 2014
[5] Dove Hair Study Conducted by Edelman Berland, October 2015

Contacts: 
Samantha Wannemacher/Edelman
212-729-2478
[email protected]

Kathryn Fernandez/Unilever
[email protected] 

Apprenticeship Events Celebrate New Opportunities for California Workers to “Earn While You Learn”

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DIR, DAS Introduce Two New Programs during National Apprenticeship Week

SACRAMENTO, California, Nov. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Department of Industrial Relations (DIR) and its Division of Apprenticeship Standards (DAS) are celebrating the creation of two new state-approved apprenticeship programs on November 6.

“Apprenticeship programs provide workers with on-the-job training and help meet employers’ demand for a skilled workforce.  By expanding hands-on training programs, we are increasing career opportunities for workers and helping businesses grow,” said Christine Baker, Director of the Department of Industrial Relations (DIR). DAS is a division of DIR.  

On Friday morning, DIR Director Christine Baker and DAS Chief Diane Ravnik will officially recognize the first of the new apprenticeship programs between the Sacramento Municipal Utility District (SMUD) and the International Brotherhood of Electrical Workers Local 1245 in Sacramento. SMUD offers seven new training programs in the occupations of line worker, cable splicer, telecom technician, substation electrician, electrical technician, meter technician and engineer designer to approximately 60 apprentices. The engineer designer occupation training is the first of its kind in California for apprenticeship.

The second new program will be recognized Friday afternoon with program sponsors Sacramento Employment Training Agency (SETA), the California Workforce Association, and AFSCME Local 146. SETA’s two-year “Earn While You Learn” apprenticeship program for new and incumbent employees will allow approximately 25 apprentices to advance through its employment system.

“We are delighted to welcome these two new program sponsors and their apprentices to the benefits of registered apprenticeship,” said DAS Chief Diane Ravnik. “These opportunities provide the employers a way to meet their skilled training needs, and their apprentices entry to an established career.”

The official certification events are part of what President Barack Obama has proclaimed the first annual National Apprenticeship Week, promoting efforts to expand the talent available to U.S. industries and offer workers a chance to earn while learning new skills.

A schedule is posted online with details on the certification signing events in Sacramento, as well as other National Apprenticeship Week events across the state. All events are free and open to the public.

Governor Jerry Brown issued a letter to highlight National Apprenticeship Week and urge all California employers and workers to explore apprenticeship as a way to achieve greater levels of professional success.

The California Apprenticeship Council also issued a resolution urging all California apprenticeship sponsors to participate in this week’s events.

The Division of Apprenticeship Standards (DAS) creates opportunities for Californians to gain employable lifetime skills and provides employers with a highly skilled and experienced workforce while strengthening California’s economy.

Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 also offers recorded information in English and Spanish on a variety of work-related topics.

Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.       

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
https://www.youtube.com/CaliforniaDIR 
http://www.dir.ca.gov/email/listsub.asp?choice=1 

National Adoption Campaign Launches PSAs to Raise Awareness of the 108,000 Children Awaiting Adoption and the Need to Adopt Older Youth from Foster Care

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WASHINGTON, Nov. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, the award-winning Adoption from Foster Care campaign from the U.S. Department of Health and Human Services, AdoptUSKids and the Ad Council unveiled a new series of public service advertisements (PSAs) that aim to encourage the adoption of older youth from foster care.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7673451-ad-council-national-adoption-campaign/

Of the 415,000 children in the U.S. foster care system, 108,000 children under the age of 18 are currently waiting for adoptive families, according to the Adoption and Foster Care Analysis and Reporting System (AFCARS). Since the AdoptUSKids project began in 2002, 25,000 children who were once photo listed on adoptuskids.org are now with their adoptive families and nearly 38,000 families have registered to adopt through AdoptUSKids. 41 percent of the approximately 5,360 youth listed on the website are aged between 15 and 18 years old.

“Every child deserves a family that will cherish them. Yet older youth and teens often wait longer for an adoptive home. No matter what their age, youth need the love and stability that a family can offer,” noted Rafael Lopez, Commissioner of the Administration on Children, Youth and Families. “Families who adopt older youth provide teens with support during a critical period of life and throughout many important milestones. In recognition of National Adoption Month this November, we thank and celebrate all adoptive families throughout the country. We are also proud to sponsor the Adoption and Foster Care campaign to encourage additional adoptions of older youth nationwide.”

The new creative extends the use of the campaign’s award-winning tagline “You don’t have to be perfect to be a perfect parent.” Created pro bono by advertising agency KBS, the new TV, radio, print, outdoor and digital PSAs showcase the creative strategy of “multiple choice parenting.” The TV PSAs portray a dad trying to give advice to his teenage daughter after her first breakup, and a mom giving her son a haircut at home. The humorous, lighthearted scenarios aim to reassure prospective parents that even if they are not “perfect,” they have the ability to provide the stability and security that older youth in foster care need and deserve. The PSAs direct audiences to visit adoptuskids.org or to call 1-888-200-4005 (English) or 1-877-236-7831 (Spanish) to receive the latest information about the foster care system and the adoption process.

“Welcoming a child into your home and your heart is one if the greatest gifts a person can give,” said Lisa Sherman, president and CEO of the Ad Council. “We couldn’t be prouder of the work we’ve done and the results we’ve achieved with AdoptUSKids, and I hope this new creative will continue to remind potential parents that they don’t have to be perfect to make a lifelong difference in somebody’s life.”

Jonathan Mackler, Co-Chief Creative Officer of KBS New York said, “One of the highlights of being at KBS is having the opportunity to work with Ad Council and AdoptUSKids. When you hear about how many children are waiting for adoptive families, particularly teens, you want to do everything possible to make the creative as inspiring and effective as it can be.”

In addition to the PSAs, a Facebook Q&A will take place today from 12 to 1 pm ET on AdoptUSKids’ Facebook page to connect prospective parents with campaign representatives, parents and their adopted older youth. The online chat will also be an opportunity to debunk many of the top myths about foster care adoption, including the cost to adopt, marriage status, educational achievement, and home ownership, among others.

The Ad Council will distribute the new PSAs to media outlets nationwide this week. Per the Ad Council’s model, the PSAs will run in time and space donated by the media. Since its initial launch in 2004, the campaign has received more than $502 million in donated media support across television, radio, print, outdoor and digital media.

For more information about adoption, or about becoming an adoptive parent to a child from foster care, please visit adoptuskids.org or visit the AdoptUSKids’ communities on Facebook and Twitter.

U.S. Department of Health and Human Services’ Administration for Children and Families
Within the Department of Health and Human Services (HHS), the Administration for Children and Families (ACF) is the agency that is responsible for federal programs that promote the economic and social well-being of families, children, individuals, and communities. The Administration on Children, Youth and Families (ACYF) administers national programs for children and youth; works with states, Tribes, and local communities to develop services that support and strengthen family life; seeks joint ventures with the private sector to enhance the lives of children and their families; and provides information and other assistance to parents. Many of the programs administered by ACYF focus on children from low-income families; abused and neglected children; children and youth in need of foster care, independent living, adoption or other child welfare services; preschool children; children with disabilities; runaway and homeless youth; and children from Native American and migrant families. For more information on ACF’s adoption programs, please visit http://www.acf.hhs.gov/programs/cb/focus-areas/adoption.

AdoptUSKids
AdoptUSKids is a multi-faceted, federally funded project whose mission is to raise public awareness about the need for families for children in foster care, and assist States, Territories and Tribes to recruit and retain foster and adoptive families and connect them with children. The project is managed through a cooperative agreement with the Children’s Bureau at ACF.

The Ad Council
The Ad Council is a private, non-profit organization with a 70-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

KBS
KBS is a global creative business partner committed to doing things that matter. Our specialisms include: advertising, social, content, CRM, creative technology, public relations, media planning and buying. We have offices in New York, Los Angeles, Toronto, Montreal, London and Shanghai. We help a diverse roster of clients around the world including BMO, Church and Dwight, Unilever, American Express, BMW, Harman, King (maker of Candy Crush), Mondelez, TE Connectivity and Vanguard. www.kbsp.com

Hispanic Public Relations Association, Los Angeles Awards Scholarships To Latino PR Students

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Annual PRemio Scholarship Dinner includes Awards for Excellence in Journalism, PR Achievement, Social Media Influence & Corporation of the Year

LOS ANGELES, Nov. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association, Los Angeles Chapter (HPRA-LA) held its Annual PRemio Awards & Scholarship Gala in Downtown L.A. on Oct. 29 and awarded five deserving California college students in the fields of PR/Journalism with scholarships as well as recognized individuals and corporations for their excellence and commitment to the Latino community.  

This year’s scholarship winners included: 

  • Dru Anthony Chavez, junior at USC pursuing a degree in Public Relations;
  • Beatriz Martinez, senior at Cal State University, Fullerton pursuing a degree in Communications with an emphasis on Public Relations;
  • Naomi Ogaldez, recent graduate of Cal State University, Northridge with a degree in Journalism and a minor in Spanish-language Journalism;
  • Marissa Plascencia, a senior at Cal State University, Fullerton pursuing a degree in Public Relations;
  • Yareiry Giselle Pineda, a senior at the University of La Verne pursuing a degree in Public Relations with a minor in Marketing.

Also, Naomi Ogaldez received the 2015 Esther Renteria Community Service Award and Scholarship that honor Esther Renteria’s advocacy work and contributions to the field of communications.

Co-hosted by Sid Garcia, from ABC7 Eyewitness News and Claudia Botero, reporter for Univision KMEX 34, more than 150 top executives from the communications and marketing industry attended the Masquerade Soiree.

HPRA-LA recognized outstanding Latino communicators in journalism, public relations, social media, and corporate leadership contribute to the betterment of the Latino community and its positive portrayal in the media.

This year’s PRemio Award winners included:

Dennis Romero, LA Weekly, Journalism Award
Inez Gonzalez, Latino Communications Initiative at Cal State University, Fullerton, PR Achievement Award
Ana Flores, Latina Bloggers Connect, Social Media Influence Award
Toyota, Corporation of the Year

“First, congratulations to all the students and PRemio awardees for their continued dedication to the field of Hispanic public relations and to the community,” said Mashi Nyssen, President of HPRA-LA. “At a time when the national debate has put into question the value of the U.S. Latino community, we are celebrating tonight the tremendous contributions from individuals who are telling our stories and corporations who are opening doors for the next generation of story tellers.” 

The PRemio Awards were made possible thanks to Silver Sponsors: AARP Los Angeles, Goya, RL Public Relations, Sportivo, Sports Public Relations and Marketing, Southern California Edison, and Univision Los Angeles; and Bronze Sponsors: Anthem Blue Cross, First 5 LA, Grupo Gallegos, Lopez Negrete, SoCal Gas, and California State University, Fullerton. 

For additional information regarding the Hispanic Public Relations Association, Los Angeles chapter, please visit http://www.la.hpra-usa.org.

(Español) NCLR enfatiza la inscripción para planes de seguro médico disponibles por el ACA

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Sorry, this entry is only available in Español.

The American Diabetes Association® Launches Eat Well, America!(SM) Campaign during American Diabetes Month®

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American Diabetes Month November 2015

ALEXANDRIA, Virginia, Nov. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Every 19 seconds, someone in the United States is diagnosed with diabetes, and it is estimated that by 2050, as many as 1 in 3 American adults will develop type 2 diabetes if current trends continue. To promote healthy habits and wellness that will last throughout the year the American Diabetes Association® (Association) launches the theme of this year’s American Diabetes Month®, Eat Well, America! sm. Throughout the month, the Association will empower Americans to make healthy eating a fun and simple part of daily life by equipping them with tips from cookbook authors and chefs for planning and preparing delicious and nutritious meals, whether at home or on the go.  

American Diabetes Month November 2015

A healthy lunch is a great way to bring wellness into the center of your day, especially for Americans looking to manage weight, combat low energy and better prevent, delay or manage diabetes. The Association will celebrate the inaugural National Healthy Lunch Day, Nov. 17, by providing tips geared toward helping Americans prepare or buy healthier lunch options. Eating well is an important step toward committing to healthy habits, and lunch is an enjoyable way to involve friends, family and coworkers in the journey.

“Our goal is for every American to learn how to prepare and choose healthy foods and never feel like they are sacrificing flavor or the enjoyment they get out of a good meal,” said Kevin L. Hagan, CEO, American Diabetes Association. “As the Association marks its 75th anniversary, we are even more committed to empowering Americans to achieve health and wellness every single day. So let’s start making lasting healthy habits with a healthy lunch or a revamped holiday meal.”

Join the Eat Well, America! campaign throughout November to learn how you can put delicious and nutritious food on the table by following #EatWellAmerica and on social media. Be sure to inspire friends and family to participate in National Healthy Lunch Day by sharing photos of your healthy plates on social media using the hashtag #MyHealthyLunch.

For more information visit diabetesforecast.org/adm or call 1-800-DIABETES.

Eat Well, America! Calendar #EatWellAmerica

Week One: Breakfast
The Association will share delicious breakfast recipes that motivate you to get your busy day off to the right start.

Week Two: Snacks
Easy and satisfying snack recipes that make the walk past the vending machine a breeze.

Week Three: Lunch  and #HealthyLunchDay
Lunch recipes that get you that keep your health on track through the day.

Week Four: Dinner
Seasonal dinner recipes that ensure you don’t miss out on the autumn and holiday flavors you love.

Week Five:  Celebrations
Healthy special occasion options, including sweets, so you never feel deprived of your favorite treats and stay on track with good nutrition.

Visit the Association at diabetesforecast.org/adm or call 1-800-DIABETES for meal planning, shopping tips, grocery lists, chef’s preparation secrets and delicious recipes.

About American Diabetes Month
November is American Diabetes Month, a time to communicate the seriousness of diabetes and the importance of diabetes prevention and control. For years, the American Diabetes Association has used this month as an opportunity to raise awareness of the disease and its serious complications.

About the American Diabetes Association
The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. For the past 75 years, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (800-342-2383) or visit diabetes.org. Information from both these sources is available in English and Spanish.

American Diabetes Month November 2015

 

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2016 RAV4, Tacoma Lead Toyota’s Charge At Miami International Auto Show

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MIAMI, Nov. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — New style, new safety features and new tech – and even a new hybrid. New is the name of the game for Toyota at the Miami International Auto Show, held Nov. 6-15 at the Miami Beach Convention Center.

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The newly redesigned Toyota RAV4 gets an extra boost with a hybrid model. The RAV4 Hybrid will deliver more horsepower and better acceleration, with fewer fill-ups. Higher MPG and extra power comes without sacrifice on the RAV4 Hybrid – equipped with an Electronic On-Demand All-Wheel-Drive System with Intelligence. 

But the hybrid model isn’t the only addition to the RAV4 lineup. The new SE grade features a sport-tuned suspension, providing a more dynamic and responsive driving experience. The SE also adds premium convenience features and performance styling cues inside and out. 

Together with the new Hybrid XLE and Limited, all 2016 RAV4 models will feature refreshed exterior styling, providing a sleeker, more dynamic appearance. Toyota listened to customer feedback and added more refinement and technology to the interior as well, including an available 7-inch touch-sensitive audio screen, 4.2-inch multi-information display in a revised gauge cluster, additional USB and power outlets and more soft-touch materials. 

Additionally, the 2016 RAV4 offers Toyota Safety Sense, a new multi-feature advanced safety package anchored by automated pre-collision braking. The package bundles cutting edge safety technologies including a pre-collision system for vehicles and pedestrians, dynamic radar cruise control, automatic high beams, lane departure alert and forward collision warning.

The RAV4 also offers Toyota’s new Bird’s Eye View Camera. This Toyota-first technology utilizes four cameras to give the driver a panoramic view of their surroundings, offering assistance when parallel parking and when pulling in and out of parking spaces.

“RAV4 owners love it for its comfortable size and massive utility – a perfect combination for their active lifestyles,” said Craig Pollock, Group Vice President for Southeast Toyota Distributors. “By making our best RAV4 yet, we expect it to continue to win the hearts of our customers and set the tone for the hottest segment in the auto industry.”

Show attendees can also check out the all-new 2016 Toyota Tacoma. Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for 10 years running retains its throne on the mountaintop for dirt stomping adventurers.

For more information on the Tacoma, RAV4 and the rest of Toyota’s 2016 lineup, visit www.toyota.com.

Spanish language version available.

About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

Kia Motors America Announces Best-Ever October Sales

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IRVINE, California, Nov. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Kia Motors America (KMA) today announced best-ever October sales of 50,044 vehicles, a 12-percent increase over the same period last year. Led by the Optima and Soul with 14,381 and 12,246 units sold, respectively, October marked Kia’s sixth straight monthly sales record.

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“Kia is a challenger brand, and our ability to outpace the industry without the benefit of a truck in our lineup speaks volumes about consumers discovering the new Kia,” said Michael Sprague, chief operating officer and EVP, KMA. “With the all-new 2016 Optima arriving in showrooms and the completely redesigned 2017 Sportage making its North American debut at the LA Auto Show this month, this is an exciting time for Kia as we push toward a strong finish to the year.”

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K9001 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle2, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

MONTH OF OCTOBER

YEAR-TO-DATE

Model

2015

2014

2015

2014

Rio

1,571

2,534

21,847

31,921

Forte

5,198

5,190

68,498

58,983

Optima

14,381

11,840

132,684

134,486

Cadenza

1,018

608

5,898

8,237

K900

229

62

2,134

1,168

Sportage

4,476

3,743

43,484

36,386

Sorento

8,593

7,656

94,354

84,234

Sedona

2,332

2,376

32,196

8,032

Soul

12,246

10,685

124,929

126,264

Total

50,044

44,694

526,024

489,711

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1 2015 K900 V8 available in select trims and in select markets with limited availability.

2 Soul EV in select markets with limited availability.

 

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