Pollo Campero Gets You Dancing with New Latin Shakers!

September 8, 2015

Pollo Campero Gets You Dancing with New Latin Shakers!

New Packaging Gives Customers Exciting and Flavorful Way to Experience Campero on the Go

DALLAS, Sept. 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Pollo Campero, home of Authentic Latin Chicken, is shaking things up with the introduction of its new Latin Shakers. For a limited time only, Campero is offering guests an exciting and convenient new way to enjoy Campero’s unique Latin flavors on the go.

Pollo Campero Gets You Dancing with New Latin Shakers!

Photo – http://photos.prnewswire.com/prnh/20150904/263896

“Latin Shakers are the perfect marriage of flavor and convenience,” said Federico Valiente, senior marketing manager for Pollo Campero International. “Customers can now enjoy our boneless chicken bites in a way that is not only convenient, but also enhances our unique Latin flavor.”

Latin Shakers, available at participating restaurants through November 8, 2015, include Pollo Campero’s 100% white meat boneless chicken bites, known as Camperitos, along with any one of Campero’s brand new Latin glazes. Served inside Campero’s new, portable shaker cups, guests are encouraged to do the #Latinshake, by shaking the cup to glaze the chicken with the sauce’s unique Latin flavor. Campero’s new glazes include Guava Barbecue, Latin Buffalo and Sweet Chipotle.

Guests can enjoy a Latin Shaker meal, which includes seven Camperitos with one of the new glazes, a classic individual side, along with a medium soft drink for only $5.99.

“We are always looking for ways to enhance the Campero experience,” said Valiente. “Busy customers don’t have to sacrifice flavor for convenience, and we think our Latin Shakers prove that.”

About Pollo Campero

Pollo Campero started as a tiny restaurant in Guatemala with a prized recipe for chicken passed down from generation to generation. Hundreds of restaurants later, Campero’s passion remains the same: to serve the best meals possible to family and friends. The name “Campero” is rooted in Latin American heritage. Derived from the word “campo” which references vast fields for agriculture and raising free range animals as well as the craftsmanship that goes into it, Campero means “from the campo” or from the earth. Inspired by earth’s natural flavors and its Latin heritage, more than 40 years later, Campero’s Authentic Latin Chicken has stayed true to its roots. From the delicate hand-breading, its unmistakable combination of herbs and spices, to 100% natural Latin drinks as well as earthy Latin sides, the restaurants deliver a true Campero experience: unique, exciting and natural flavors straight from the earth.

Follow the flavor online on Facebook, Twitter and Instagram @CamperoUSA or visit www.campero.com.

Direct Auto & Life Insurance Celebrates Hispanic Heritage Month

September 8, 2015

Direct Auto & Life Insurance Celebrates Hispanic Heritage Month

NASHVILLE, Tenn., Sept. 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Direct Auto & Life Insurance will partner with the Hispanic Heritage Foundation (HHF) for a second consecutive year to join the nation in celebrating Hispanic Heritage Month. In addition to donating $10,000 to the Hispanic Heritage Youth Awards scholarship program presented by HHF, Direct will host a sweepstakes with prizes totaling $2,500.00. Direct will also give away a total of $2,000 to local schools in each of its four regions.

The month-long celebration is an expression of Direct’s ongoing commitment to recognizing and appreciating its diverse consumer base. With more than 250 bilingual agents and employees, the company welcomes Spanish-speaking customers.

“We want each of our customers to feel they’re part of our Direct community, no matter their background,” said Jack Campbell, chief operations officer, Direct Auto & Life Insurance. “We’re pleased to partner with the Hispanic Heritage Foundation for a second year as we strive to recognize and celebrate all of the unique cultures within our community.”

Direct’s $10,000 donation to the Hispanic Heritage Youth Awards presented by HHF will help provide educational grants to Latino high school seniors who have excelled in the classroom, community and “priority fields” of math, science, technology, engineering, business & entrepreneurship, education and community service. To apply for the scholarship, visit www.hispaniceheritage.org. The deadline to apply is Oct. 15, 2015.

In celebration of Hispanic Heritage Month, anyone can enter for a chance to win one of Direct’s Hispanic Heritage Month Sweepstakes and a $500 gift card by visiting a local Direct store or the promotional website at www.directgeneral.com/hispanic-heritage-month between Sept. 14 and Oct. 16.

Touting employees and agents who live and work in the neighborhoods they serve, community engagement is an integral part of the Direct Auto & Life Insurance philosophy. The celebration of Hispanic Heritage Month is one of the company’s many national promotions aimed at cultivating positive relationships within these communities.

For more information about Direct or its Hispanic Heritage Month celebration, visit www.directgeneral.com/hispanic-heritage-month, stop by a local Direct store, or call 1-877-463-4732.

About Direct Auto Insurance

Direct General Corporation is an insurance holding company and through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle, and accident protection plans. Direct is headquartered in Nashville, Tenn., and has more than 400 local offices in 13 states throughout the Southeast with annual revenue of over $450 million. Direct markets and sells its products and services under the Direct Auto Insurance brand through its retail store outlets, by phone through its call center and via the internet.

APR Energy 250MW Extension in Uruguay Gains Final Signature, Approval

September 7, 2015

APR Energy 250MW Extension in Uruguay Gains Final Signature, Approval

JACKSONVILLE, Fla., Sept. 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — APR Energy plc (the “Company”), a global leader in fast-track power solutions, today announces final signature and government approval of the extension of its 250MW power generation project through the end of 2015 with Usinas y Trasmisiones Eléctricas (“UTE”), the Uruguayan state power company. The approved contract terms and conditions are unchanged from the agreement announced on 1 July, including the pending sale of 50MW of gas turbines. In that announcement, the Company reported that it had reached agreement with UTE on the terms of the extension, and was awaiting completion of the standard government review.

Photo – http://photos.prnewswire.com/prnh/20150907/264091

APR Energy has been serving UTE since 2012 through two power plants, located in La Plata and Punta del Tigre. The mobile gas turbine solution provides bridging power while a permanent generating facility is being constructed as well as much-needed reserve capacity as the region deals with diminished hydroelectric power output resulting from a prolonged drought.

“UTE has been an outstanding, long-term customer, and their decision to extend our projects five times is a reflection of the high quality of service we provide and the reliability of our technology,” said Chief Executive Officer Laurence Anderson. “The decision by UTE underscores the fact that our fast-track mobile solutions are an ideal source of interim power during construction of permanent infrastructure.”

About APR Energy
APR Energy is the world’s leading provider of fast-track mobile turbine power. Our fast, flexible and full-service power solutions provide customers with rapid access to reliable electricity when and where they need it, for as long as they need it. Combining state-of-the-art, fuel-efficient technology with industry-leading expertise, our scalable turnkey plants help run cities, countries and industries around the world, in both developed and developing markets. For more information, visit the Company’s website at www.aprenergy.com.

Certain statements included in this announcement constitute, or may constitute, forward-looking statements. Any statement in this announcement that is not a statement of historical fact (including, without limitation, statements regarding the Company’s future expectations, operations, financial performance, financial condition and business) is or may be a forward-looking statement. Such forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those projected or implied in any forward-looking statement. These risks and uncertainties include, among other factors, changing economic, financial, business or other market conditions. Although any such forward-looking statements reflect knowledge and information available at the date of this announcement, reliance should not be placed on them. Without limitation to the foregoing, nothing in this announcement should be construed as a profit forecast.

The National Hispanic Corporate Council and SMU Cox Graduates Largest Cohort of Potential Hispanic Corporate Leaders

September 4, 2015

The National Hispanic Corporate Council and SMU Cox Graduates Largest Cohort of Potential Hispanic Corporate Leaders

DALLAS, Sept. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ –The largest-ever cohort of the Corporate Executive Development Program (CEDP), leadership training that grooms Hispanic managers to ascend into corporate leadership roles, graduated in Dallas Thursday, September 3. Established in 2011 by the National Hispanic Corporate Council (NHCC) and the Cox School of Business at Southern Methodist University (SMU Cox), this is CEDP’s fifth group of graduates. CEDP, the only national program specifically designed to increase the Hispanic executive talent pool for corporate America, is a nationally-recognized, award-winning, corporate leadership program for Fortune 1000 Hispanic managers and executives.

Logo – http://photos.prnewswire.com/prnh/20130912/MM79047LOGO
Logo – http://photos.prnewswire.com/prnh/20150904/263876LOGO

NHCC and SMU Cox Executive Education developed CEDP for Hispanic employees identified by their corporate employers as potential executives for leadership roles. The nine-month program combines business and leadership coursework modules taught by nationally-recognized SMU Cox faculty. Many of the program graduates have already progressed to executive positions with Fortune 1000 companies.

“As the nation’s leading organization founded with the mission of maximizing our corporate members’ Hispanic market opportunity, NHCC is making a tremendous impact in working with Fortune 1000 companies to increase the pool of Hispanic executive leadership. We are delighted to renew our partnership with the SMU Cox School of Business to offer CEDP in both 2016 and 2017,” said Octavio A. Hinojosa-Mier, NHCC Executive Director.

“We are proud to partner with the NHCC in this continued effort to prepare Latino talent for corporate executive responsibilities,” said Frank Lloyd, associate dean of Executive Education at SMU Cox. “CEDP graduates consistently deliver positive business results at high levels.”

“CEDP is a major component of the SMU Cox Latino Leadership Initiative as it leads the business community in driving sustainable competitive advantages in an era of changing demographics,” said Anthony Herrera, executive director of the Latino Leadership Initiative at SMU Cox Executive Education. “Leadership development for high-potential Latino managers is vital to the continued success of corporate America and the country’s overall economic health.”

The fifth CEDP cohort led by Miguel Quiñones, the O. Paul Corley Distinguished Chair in Organizational Behavior at SMU Cox, had 33 participants from a number of NHCC corporate member companies, including: Comcast NBCUniversal, Darden Restaurants, Marriott International, Shell, State Farm Insurance and Walmart.

The CEDP curriculum is divided into three categories: 1) leading with authenticity, 2) leading high performance teams and 3) becoming a corporate leader. An interactive learning environment allows participants the opportunity to, as one CEDP graduate described it, “try different leadership and collaboration techniques . . . through the lens of the Latino culture and the safe space created by project teams.”

The CEDP is achieving the goal of accelerating the progress of Latino high potentials to top corporate executive positions. Of the over 100 CEDP alumni who’ve completed the program since 2011, more than 70 percent have achieved significant new responsibilities, often during the program.

About Corporate Executive Development Program
The CEDP (www.nhcchq.org/cedp/) identifies emerging Hispanic leaders and prepares them to represent the Hispanic community by developing their leadership skills step by step. The pipeline includes support from executive-level advisors who coach participants as they navigate their corporations and interact with others.

About SMU Cox Executive Education
SMU Cox Executive Education (www.smu.edu/Cox/ExecutiveEducation) offers innovative and flexible programs, such as the Latino Leadership Initiative, that provide relevant and dynamic learning experiences for professionals, managers and executives. Programs develop leadership capability, business acumen, strategic thinking and decision-making skills that improve performance. SMU Cox is ranked among the top business schools nationally and internationally.

About NHCC
Founded in 1985 with the vision to be our corporate members leading resource for maximizing the Hispanic market opportunity. Today, NHCC (www.nhcchq.org) provides our corporate members broad access to a collaborative community that shares resources, knowledge, best practices, and innovative solutions to grow talent, customers, and suppliers. NHCC is the premier resource on effectively maximizing the Hispanic market opportunity through marketing, community relations, human resources, and procurement within the foundation of corporate social responsibility. Follow us on Twitter @NHCCorg.

MEDIA CONTACT:

NHCC: Octavio Hinojosa, 202-528-7229, [email protected]

SMU Cox School of Business: Anna Martinez, 214-768-4474, [email protected]

Seaborne continues its efforts in supporting Dominica relief

September 4, 2015

SAN JUAN, Puerto Rico, Sept. 4, 2015 /PRNewswire/ — Seaborne Airlines and its partners are working together to send much needed supplies to the storm stricken island nation of Dominica.

Seaborne Airlines will be accepting items such as over-the-counter medical supplies, non-perishable goods, men’s and/or women’s underwear, bedding supplies, towels, and toiletries. These items can be delivered to Seaborne Airlines San Juan counter at Luis Munoz Marin International Airport between the hours of 1 P.M. and 5 P.M. starting Saturday, September 5, 2015. All donations need to be in a box no larger than 20 pounds, 24″x24″, and open with a list of the contents inside.

Please note that no hazardous material can be accepted (i.e. batteries, aerosol cans, medicines with radioactive ingredients, etc.)

As with any disaster, crisis brings out the true human spirit and kindness of all mankind. This is no different! The Seaborne Airlines family will continue to support our neighbors to the south, and help them through this crisis.

Please visit our website at www.seaborneairlines.com or contact our reservations number 787-946-7800 for any questions.

About Seaborne Airlines

Seaborne Airlines has been operating in the Caribbean for over 23 years, carrying approximately 3 million customers safely. With over 1,500 monthly departures to 17 airports, Seaborne serves San Juan’s Luis Muñoz Marin International Airport, St. Thomas airport and Seaplane base, St. Croix airport and Seaplane Base, Anguilla, Antigua, Tortola, Dominica, Martinique, Guadeloupe, Saint Martin, St. Kitts, Nevis, La Romana, Punta Cana and Santo Domingo. All Flights operate with two pilots and two engines under Federal Air Regulations Part 121, the strictest code of the US Federal Air Regulation governing air travel.

California Dairy Families Challenge Consumers To “Pour It Forward” With $100,000 Milk Donation To Californians Who Might Otherwise Go Without

September 4, 2015

SOUTH SAN FRANCISCO, Calif. and MODESTO, Calif., Sept. 4, 2015 /PRNewswire/ — Milk is one of the most-requested nutrition staples at food banks, but out of the more than 377 million meals served by California food banks each year, the facilities are only able to provide the equivalent of less than one gallon of milk per person. During September Hunger Action Month™, California dairy families are looking to change that statistic by encouraging Californians to donate fresh, nutritious milk to local food banks through the Great American Milk Drive.

Logo – http://photos.prnewswire.com/prnh/20150820/259939LOGO

Community members have two easy ways to donate:

By donating to The Great American Milk Drive online at www.MilkLife.com/Give and entering a zip code, the donation goes to a Feeding America food bank in each donor's local community; or
Throughout the month of September, California Ralphs shoppers can donate $1, $3 or $5 to the "Pour It Forward" program at check-out to help deliver much-needed milk to families served by their local California Feeding America food banks.

California's more than 1,400 dairy farm families are pledging $100,000 in matching funds – equal to 20,000 gallons or 320,000 servings of milk – to get the ball rolling.

"California dairy farmers are dedicated to providing a wholesome, nutritious product for families everywhere and to making this nutritious food available to all families, regardless of circumstances," said John Talbot, CEO of California Milk Advisory Board. "The Great American Milk Drive offers a tremendous opportunity for consumers to join us in supporting people in need and ensuring this support stays in California
communities."

"One cup of whole California Milk contains nine essential nutrients, including eight grams of high-quality protein per serving, which is important to kids, moms and dads,"ⁱ said Barb Dehn, RN, MS, NP Stanford University lecturer and practicing nurse practitioner. "This initiative is an incredible way to ensure each California neighbor has access to the nutrition of milk."

"While people donate canned and dry goods, many don't think to donate milk because it's perishable," said Karen Haren, interim executive director of Feeding America San Diego "This problem is large in scale, but awareness is low. Through The Great American Milk Drive and California dairy farmers' support, we are closer to helping the one-in-four Californian children facing hunger."

Learn more at http://www.realcaliforniamilk.com/our-community/ and take part in the conversation across social media with #MilkDrive.

About the California Milk Advisory Board

The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1,400 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest agricultural marketing boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk.

ⁱ http://www.californiadairypressroom.com/products/milk

The National Society of Hispanic MBAs and PepsiCo Announce the Case Competition Finalists Competing at the 2015 NSHMBA Conference & Career Expo

September 4, 2015

The National Society of Hispanic MBAs and PepsiCo Announce the Case Competition Finalists Competing at the 2015 NSHMBA Conference & Career Expo

IRVING, Texas, Sept. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today the National Society of Hispanic MBAs (NSHMBA) announced the finalists for the Case Competition sponsored by PepsiCo. This program is a unique event designed to give high-powered MBA student teams an opportunity to demonstrate their knowledge, problem-solving skills and teamwork abilities in a formal competition.

As part of the competition, teams are given a hypothetical business case to develop business solutions for a current operational, marketing or financial challenge. Each student team then prepares and presents its case before a panel of experienced business leaders from PepsiCo. Teams are judged on their analysis of the case, the likelihood of their recommendations and the value of their presentations. Though three teams are usually selected, this is the first year four finalist teams were chosen due to the effort and capability of the teams.

“We love to challenge MBA students with real-world scenarios, and NSHMBA’s Case Competition is an excellent opportunity for students to showcase their knowledge and capabilities to PepsiCo,” said Thomas Savino, NSHMBA Interim CEO. “NSHMBA is excited to host this challenging event and proud to have an industry leader like PepsiCo serve as its sponsor for the past 3 years.”

Richard Velazquez of PepsiCo stated, “I’d like to thank all the student teams that entered the PepsiCo NSHMBA Case Competition. The entries were top quality and highly competitive. The results were so close we’ve decided to invite an extra team to present at the National Conference in Chicago. Congratulations to the top four teams!”

Final presentations will take place during the 2015 NSHMBA Conference & Career Expo October 8^th-10^th in Chicago. Watch these future leaders in action on Thursday, October 8^th starting at 7:30 am.

The four finalist teams presenting are:

1. Northwestern University

Business School – Kellogg School of Management
Team Name – #NowStreaming
Team Members – Laura Araujo , Giuseppe (Joe) Verde, Marco De La Torre, Abigail Staples

2. University of South Carolina

Business School – Darla Moore School of Business
Team Name – #Bubbly Solutions
Team Members – Galen Labotka, Kyle Jansen, Taimour Khan

3. Northwestern University

Business School – Kellogg School of Management
Team Name – Inspire
Team Members – Amrit Chavada, Siddharth Deekshit, Khushboo Kumra

4. Northwestern University

Business School – Kellogg School of Management
Team Name – #PepsInvent
Team Members – Ritwik Manan, Annie Doan, Ishvaria Raman, Michelle Udezue

The winning team will be selected at the conference. All participating finalists will be provided travel and accommodations and all will attend a special reception and dinner. To view the Case Competition’s full information, visit: www.nshmbaconference.org/case-competition.html

Connect with NSHMBA National on Twitter, Facebook and LinkedIn.

About the 2015 NSHMBA Conference & Career Expo
The NSHMBA Conference and Career Expo is a 3-day event created to fortify connections within the Hispanic community, through a variety of recruiting opportunities with thousands of recruiters and hiring managers from Fortune 500 companies. This year NSHMBA is excited about being sponsored by Nationwide, the Lincoln Motor Company, Northeastern Illinois University (NEIU) and GMAC. MBA students, graduates and professionals will be able to explore top-choice job opportunities and can even get hired on the spot. Attendees will also be able to benefit from professional development, on-site career management services, and many networking events. For more information on the 2015 NSHMBA Conference & Career Expo, visit www.nshmbaconference.org.

About the National Society of Hispanic MBAs
NSHMBA formed in 1988, as a non-profit organization aiming to empower Hispanics to achieve their fullest educational, social, and earning potential. NSHMBA serves the Hispanic community and its constituents through a national network of 40 chapters and hundreds of community partners across the United States and Puerto Rico covering 100 percent of the Hispanic community. NSHMBA is dedicated to building and advancing Hispanic leadership, advocating the pursuit of higher education and providing its members with world-class professional development and career management programs. For more information on NSHMBA, visit www.nshmba.org.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

Free Online Diabetes Summit Offers New Perspectives On “Reversing Diabetes”

September 3, 2015

Free Online Diabetes Summit Offers New Perspectives On “Reversing Diabetes”

Unique Format Allows On-Your-Schedule Participation

WASHINGTON, Sept. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — A new, free online Diabetes Perspectives Summit is scheduled to begin next (this) Wednesday, September 9^th.

Explaining the summit’s purpose and intention, John Vargas Eddy, the host and moderator, as well as founder of E4 Health & Wellness, the presenting organization, said, “Diabetes is wicked. We want to show people they have more viable options and choices than they may know about in dealing with it, and even reversing it.”

With content spanning five days, from September 9^th through 13^th, the Diabetes Perspectives Summit will be presenting interviews and presentations from ten distinguished panelists, two per day. “Frankly, we are very impressed at the number and quality of the professionals who wanted to be part of the summit,” Eddy said. “They range from distinguished medical doctors to expert researchers and nutritionists with decades of experience.”

The summit’s unique presentation format is also designed to allow registered participants to catch each day’s presentations on their schedule. The first interview/presentation will start at 10 AM each day, and will last about 40 minutes, followed by the second at the same length. But registered participants can log on at any time that day to catch its content.

Details and registration are available at www.diabetesperspectives.org.

My Little Secret: Premium Care Plastic Surgery in Colombia

September 3, 2015

My Little Secret: Premium Care Plastic Surgery in Colombia

MIAMI, Sept. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Known for its beautiful people and for excellence in plastic surgery, Colombia is positioning itself as the regional leader in the medical tourism industry. Plastic surgeons in Colombia are world renowned for their skill and eye for beauty, and have long been serving a population where the commitment to looking great is a national obsession.

Maylei is a 35 year-old mother of four in Miami, and turned to Colombia when she decided to have her complete body makeover. “I have friends who always talk about the quality of the work there, and so did some research online and found my doctor. Right from the beginning they were absolutely awesome with perfect English, organization and service.”

Her plastic surgeon, Dr. Alex Campbell, is double board certified by the American Board of Plastic Surgery and the Colombian Society of Plastic Surgery. He completed world-class training in Los Angeles and Beverly Hills and now practices in Cartagena, Colombia with his wife and fellow plastic surgeon Dr. Carolina Restrepo. “Maylei is an active young mother with a lot of responsibilities and a very busy life. Regaining her figure was very important to her, and she was a great candidate for these procedures,” notes Dr. Campbell.

Maylei underwent a combination procedure known as a Mommy Makeover, which included a breast lift, tummy tuck, Brazilian butt lift, and liposuction to her arms, back, hips, and thighs. Dr. Campbell explains. “It would normally take two separate operations to complete all of these procedures, but we offer the unique advantage of two plastic surgeons operating as a team. This allows us to perform more procedures in a shorter amount of time, giving our patients better results and a quicker recovery.”

Maylei enjoyed a unique recovery experience as well, based at beautiful beachfront recovery suites with daily postoperative treatments by a specialized aesthetician. During the second half of her two-week experience she was touring around Cartagena enjoying the sites of this UNSECO World Heritage City.

Maylei is now back in Miami showing off her new figure and restored confidence. She notes, “The results are fabulous and I finally have my pre-baby body back! My experience was unlike anything I’ve experienced in medicine here, and I saved a lot of money!”

Watch Maylei’s journey: https://www.youtube.com/watch?v=DniWUzLjpaE#t=46

About Premium Care

Premium Care Plastic Surgery is a private medical practice providing a comprehensive line of plastic surgery and recovery services in Cartagena, Colombia.

For more information: http://premiumcareplasticsurgery.com/.

Facebook: https://www.facebook.com/premiumcareps

YouTube: https://www.youtube.com/channel/UCw2S6URN8F1IXJVmd_6dEkA

National Preparedness Month Kicks Off on September 1

September 3, 2015

National Preparedness Month Kicks Off on September 1

FEMA and Ad Council Release New Ready Campaign PSAs Highlighting the Importance of

a Family Emergency Communication Plan

WASHINGTON, Sept. 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — Disasters like floods, hurricanes, wildfires, tornadoes, and earthquakes are a harsh and frequent reality for much of the country. According to a recent survey conducted by the Federal Emergency Management Agency (FEMA), progress has been made; however, fewer than half of Americans have discussed and developed an emergency plan with their household.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7608151-fema-ad-council-emergency-preparedness/

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/MNR/7608151_EmergencyPreparedness_DontWait60_0831.mp4

Photo – http://photos.prnewswire.com/prnh/20150901/262880

Today, FEMA and the Ad Council launched a new series of public service announcements (PSAs) to encourage families to develop an emergency communication plan before a disaster occurs. An extension of the national Ready campaign, the new PSAs launch in conjunction with the 12^th annual National Preparedness Month, serving as a reminder to take action to prepare for the types of hazards that could impact where you live, work, and vacation.

“The last thing you want to be worried about during a disaster is how to communicate with your family members,” said Administrator Craig Fugate. “Have that conversation today. It doesn’t cost a thing.”

The new campaign includes English and Spanish-language TV, radio, outdoor, print and digital PSAs. Created pro bono by Chicago-based advertising agency Schafer Condon Carter, the PSAs illustrate the importance of having a family plan in the event of an emergency by showing real emergency moments and asking the question, “when is the right time to prepare?” The viewer is encouraged to develop a family emergency communication plan through the clear message, “Don’t wait. Communicate.” The PSAs direct audiences to Ready.gov/communicate for tools and resources to help develop and practice a family emergency communication plan.

“Through the Ready campaign, we’ve made a lot of progress educating and empowering Americans to prepare for all types of emergencies but there are still so many families that don’t have a plan,“ said Lisa Sherman, President and CEO of the Ad Council. “Having these conversations is really important and can have a big impact on our families’ safety in the event of a disaster.”

“SCC is honored to work with the Ad Council and FEMA on the Ready campaign,” said David Selby, President and Managing Partner of SCC. “This new campaign provides powerful imagery and a critically important call-to-action that we hope will cause individuals and families to pay attention, lean in and, ultimately, take action.”

Localized television and radio PSAs were created and will be available for 27 states, Guam, the U.S. Virgin Islands, Washington D.C., and New York City as part of an ongoing collaboration with state and local emergency management partners. These PSAs drive audiences to their local organization’s website for resources and information pertinent to their area.

As an extension of the national Ready campaign, versions of the PSAs were created for Ready New York, a local initiative that was launched in partnership with the New York City Office of Emergency Management in 2009. Tailoring the message to the unique challenges faced by people living in New York City, audiences are directed to call 311 or visit NYC.gov/readyny, where they can find preparedness resources, including 11 Ready New York guides in 13 languages and audio format.

Managed and sponsored by the Ready campaign, National Preparedness Month is designed to raise awareness and encourage Americans to take steps to prepare for emergencies in their homes, schools, organizations, businesses, and places of worship. National Preparedness Month is an opportunity to share emergency preparedness information and host activities across the country to help Americans understand what it truly means to be ready.

National Preparedness Month Weekly Themes

Week 1 (September 1–5) Flood
Week 2 (September 6–12) Wildfire
Week 3 (September 13–19) Hurricane
Week 4 (September 20–26) Power Outage
Week 5 (September 27–30) Lead up to National PrepareAthon! Day, September 30

National Preparedness Month culminates with National PrepareAthon! Day on September 30 when cities and counties across the country are planning community-wide events bringing together schools, their business community, government, faith leaders, hospitals, individuals and families, and others to participate in community-wide preparedness drills and activities for hazards that are relevant to their area.

Since the launch in 2003, the Ready Campaign has received nearly $1.2 billion in donated media. The Campaign helps to generate more than 92 million unique visitors to Ready.gov. The Ad Council is distributing the new PSAs to media outlets nationwide this week, and the PSAs will run in donated time and space.

For more information visit Ready.gov/September or follow the campaign on Facebook and Twitter. For more information about National PrepareAthon! Day, visit www.ready.gov/prepare.

Federal Emergency Management Agency
FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Schafer Condon Carter (SCC)
Schafer Condon Carter (SCC) is a fiercely independent creative agency that leverages its proprietary BrandIgnition® process to deliver seamless, integrated brand messaging across an infinite set of consumer touch points to its clients. A simple mission drives the agency’s entrepreneurial spirit and results-driven culture: “Think Again.” The agency, headquartered in Chicago’s historic West Loop neighborhood, currently has a full-time staff of over 100. The agency serves “blue chip” clients in food and packaged goods, financial services, apparel, wellness, professional sports, professional service, construction and manufacturing industries. The agency’s wholly-owned infrastructure of assets include SCC|Digital, SCC|Public Relations, SCC|HD Production, SCC|Studio and SCC|Ventures. To learn more about SCC, visit http://www.schafercondoncarter.com/.

Download Assets:
Don’t Wait. TV PSA :60
Don’t Wait. Print PSA
Don’t Wait. Radio PSA :60

Creative Credits

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