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MADD Launches the Power of Parents Mayors Challenge in Texas with Houston Mayor Annise Parker

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HOUSTON, April 2, 2015 /PRNewswire/ — Mayor Annise Parker of Houston along with Mothers Against Drunk Driving® (MADD) today launched Texas' first-ever Power of Parents® Mayors Challenge aimed at engaging communities in the fight to eliminate underage drinking and its potentially deadly consequences.

"Too many young lives are being lost due to this problem," said Mayor Parker. "We must not stand by and allow this completely preventable situation to continue. I urge my fellow Texas mayors to join me in this challenge and to support parents' efforts to prevent underage drinking."

In a
2013 survey of U.S. high school students, the Centers for Disease Control and Prevention (CDC) found that 34.9 percent of students nationally and 36.1 percent of Texas students had drunk alcohol in the past 30 days. Of serious concern are the rates of drinking and driving, and those who had ridden with someone who had been drinking.

  • Nationally, 10 percent of students have driven when drinking alcohol and 21.9 percent rode with someone who had been drinking. (Source: CDC, 2014.)
  • In Texas, 11.2 percent of students have driven when drinking alcohol and 28.7 percent rode with someone who had been drinking. (Source: CDC, 2014.)
  • In Houston, 10.1 percent of students have driven when drinking and 32.1 percent rode with someone who had been drinking. (Source: CDC, 2014.)

The Power of Parents Mayors Challenge will continue through PowerTalk 21® Day on April 21, 2015. PowerTalk 21 Day is the national day for parents to talk with their children about alcohol. While each city's mayor will decide how they will make the issue of underage drinking a priority in their community, the goal of the challenge and PowerTalk 21 is to urge parents to talk with their teens about the dangers of drinking early and often before they're 21 years old.

The Power of Parents Mayors Challenge is being launched at a crucial time because many teens will be attending celebratory events like spring break, proms and graduation parties where they may encounter more
opportunities or peer pressure to drink. According to the Texas Department of Transportation (TxDOT), 108 people between the ages of 12 years old and 20 years old were killed in DUI – Alcohol motor vehicle traffic crashes last year. Nineteen people between the ages of 12 and 20 were killed in Harris and Montgomery counties alone. (Source: TxDOT, 2015.)

Parents who may think it's too soon to talk to their children about alcohol need to reconsider that position. The fact is that 27 percent of middle school students try alcohol before graduating from 8th grade. (Source: Institute for Social Research, the University of Michigan, 2015.)

"As hard as it is, we know that we have to draw the line with kids and let them know that drinking under the age of 21 is unacceptable. One parent talking to one child could save a life," said MADD Texas Executive Director Jaime Gutierrez.
"But this is not a one-time conversation. Parents need to talk with their children early and often about the dangers of underage drinking to reinforce the message that it is not safe – especially as their children mature and face new pressures to drink."

A national survey conducted by MADD and Nationwide Insurance in 2014 showed that teens who receive the message from their parents that it is completely unacceptable to drink are more than 80 percent less likely to drink than teens who receive other messages. PowerTalk 21 Day and the Power of Parents Mayors Challenge is intended to help parents realize their power to prevent underage drinking. MADD provides to parents two handbooks to help them lead these conversations; one is geared toward parents of high school students and a new handbook released this spring is for parents of middle school-aged
children.

To incentivize more parents to talk with their teens about underage drinking, parents downloading the Power of Parents handbooks from MADD's website will be entered for a chance to win weekly prizes, culminating with an Apple Watch grand prize to be awarded on April 22, 2015. Additionally, the mayor representing the city with the most downloads of MADD's Power of Parents handbooks will be nationally recognized for their support.

About Power of Parents® and PowerTalk 21®

Parents remain the number one influence on their teen's decisions about drinking and the single biggest influence on their teen's decision to not drink. PowerTalk 21 encourages parents to use the MADD's Power of Parents handbook to help initiate these conversations with their children. MADD partnered with Dr. Robert Turrisi from Pennsylvania State University and adapted his handbook model to reach parents of high school students. The Power of Parents handbook is the cornerstone of this community-based program and is available free to communities through the website and through local parent workshops.

Nationwide Insurance is the national presenting sponsor for the Power of Parents program. In Texas, PowerTalk 21 is supported by the Texas Department of Transportation Highway Safety Program through the MADD Take the Wheel
program.

About Mothers Against Drunk Driving®

Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is celebrating its 35th anniversary by creating a future of NO MORE VICTIMS™. MADD is the nation's largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these crimes and prevent underage drinking. MADD supports drunk and drugged driving victims and survivors at no charge, serving one person every ten minutes through local MADD victim advocates and at 1-877-MADD-HELP. MADD's Campaign to Eliminate Drunk Driving® will end drunk driving through increased law enforcement, all offender ignition interlock laws and advanced vehicle technology. PowerTalk 21® is the national day for parents to talk with their teens about alcohol, using Power of Parents®' proven approach to reduce underage
drinking. Learn more by visiting MADD's new website at
madd.org or calling 1-877-ASK-MADD.

About Nationwide

Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor's. The company provides customers a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, pet, life insurance, farm, commercial insurance, annuities, mortgages, mutual funds, pensions, long-term savings plans and specialty health services. For more information, visit www.nationwide.com.

Nationwide, the Nationwide frame mark, and On Your Side are service marks of Nationwide Mutual Insurance Company.

Honda Debuts Sportiest Civic Design in Brand History with 10th-Generation Civic Concept at New York International Auto Show

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Honda Debuts Sportiest Civic Design in Brand History with 10th-Generation Civic Concept at New York International Auto Show






Honda Debuts Sportiest Civic Design in Brand History with 10th-Generation Civic Concept at New York International Auto Show

-10th-generation, 2016 model year Civic focuses on sporty, fun-to-drive dynamics

Civic lineup to include Sedan, Coupe, and 5-door Hatchback body types, as well as Si and Type-R versions

First Honda model to apply new VTEC® Turbo engines in North America

Civic, America’s most popular small car is designed, developed and produced in North America


NEW YORK, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today Honda unveiled its ultra-sporty Civic Concept at the New York International Auto Show as the brand prepares to launch its completely reimagined 10th-Generation Civic models beginning this fall. With a sharper focus on spirited performance and class-leading versatility, the new Civic lineup will include Civic Sedan, Coupe and Si models along with the return of the Civic hatchback, followed by the launch of a new Civic Type-R as the performance flagship of the Civic lineup. The new Civic also will be the first U.S. model to apply new VTEC® Turbo engines from the company’s Earth Dreams Technology™ powertrain series.

Photo – http://photos.prnewswire.com/prnh/20150401/196053

Logo – http://photos.prnewswire.com/prnh/20140415/73520

“The new Civic will be, flat out, the most dynamic, the most technologically advanced and the most refined and stylish Civic we’ve ever made,” said John Mendel, executive vice president, Automobile Division, American Honda Motor Co., Inc. “In every way, this will be an epic Civic.”

The Civic Concept provides a tantalizing glimpse forward to the thrilling design direction for the all-new 10th-generation Civic lineup launching in the U.S. this fall. Featuring a longer wheelbase and lower, wider stance, the new Civic emphasizes its aggressive personality and the engaging experience it will provide behind the wheel. Proportionally it boasts a longer hood, a shorter front overhang, a more set-back greenhouse and a shorter rear deck, lending the Civic a more athletic and “in motion” appearance.

The low and wide proportions are underscored by its more aggressive wheel-to-body relationship and pronounced fender arches. Its sporty and expressive face is highlighted by bright new LED headlights flanking the “Flying H” Honda grille which is supported by deeply sculpted lower air intakes.

“Charismatic, connected and athletic, our goal was to create a design that is emotional and sporty yet with a sense of timelessness and simplicity,” said Guy Melville-Brown, Chief Exterior designer of the Civic concept, Honda R&D Americas, Inc. “In this we set out to create a vehicle that goes beyond the superficial and embraces the very philosophy of what a true Civic should be; it’s a real game changer.”

The 10th-generation Civic is based on a compact platform that targets benchmark levels of efficiency, dynamic performance, safety and manufacturing productivity. Leveraging this new platform in conjunction with new Earth Dreams Technology™ powertrains – including a new 1.5-liter VTEC® Turbo engine with direct injection, a short-shifting 6-speed manual transmission, and a new, more sporty and efficient continuously variable transmission (CVT) – the Civic will target class-leading fuel economy ratings and fun-to-drive performance with near-luxury levels of cabin quietness and ride refinement.

The new Civic will also target class-leading levels of safety performance and will offer the Honda Sensing™ suite of advanced safety and driver-assistive technologies, including Lane Departure Warning, Forward Collision Warning, Multi-Angle Rearview Camera, Adaptive Cruise Control and Honda LaneWatch™, along with Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure.

The new Civic marks the first time that global development of both the sedan and coupe models is being led by a North American R&D team, with design led by a team from Honda’s Los Angeles design studio and development centered in the company’s Raymond, Ohio vehicle development center. The North American version of the Civic Sedan will be produced in Greensburg, Indiana, and in Alliston, Ontario. The Civic Coupe and Si models will also be manufactured in Alliston. The VTEC Turbo engine will be produced in Anna, Ohio with engines also produced in Alliston. The CVT will be produced in Russells Point, Ohio. Together, these four Honda plants have invested in new equipment, processes and training to prepare for new Civic production, which will use domestic and globally sourced parts. Production of the five-door hatchback will take place at the company’s Swindon, UK plant.

Honda is in the midst of a series of major product launches that began with the freshened CR-V – 2015 Motor Trend Sport Utility of the Year – and continues with the spring launch of the all-new 2016 Honda HR-V crossover and the summer launch of the redesigned 2016 Honda Pilot SUV. This will be followed by the new Civic release beginning this fall.

About Civic
The current generation Civic has been the best-selling small car in America with individual retail car buyers every year since its launch as a 2012 model in calendar year 2011, with sales in excess of 300,000 units in each of the past three years. The first-generation Civic debuted in America in 1972, and Civic has played a leading role in advancing fuel efficiency, small-car safety performance, design, technology and fun-to-drive performance over nine generations of development. American car buyers have purchased more than 10 million Civics over the course of 43 years and Civic has been manufactured in North America since 1986, with cumulative production in North America approaching 9 million units.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, and CR-Z along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.


Hospitality, Havana Style: Airbnb Opens Its Doors in Cuba

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Hospitality, Havana Style: Airbnb Opens Its Doors in Cuba

Starting today, licensed U.S. travelers can choose from over 1,000 Airbnb listings throughout Cuba


SAN FRANCISCO, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Airbnb, the world’s leading community-driven hospitality company, today announced that it will become one of the first U.S. companies to offer accommodations for licensed U.S. travelers since President Obama eased travel restrictions to Cuba in January. Starting today, travelers can choose from over 1,000 listings throughout the island.

“When we founded Airbnb in 2008, our dream was to help create a world where you could belong anywhere, and that vision has taken root in almost every country in the world,” said Airbnb co-founder Nathan Blecharczyk. “For over 50 years, Cuba has been out of reach for most Americans. We couldn’t be more excited that, starting today, licensed U.S. travelers will now be able to experience the unique culture and warm hospitality that makes the island so special through our new Cuban community.”

Cuba is renowned for its large network of casas particulares, traditional private home-stays run by local micro-entrepreneurs that have been a popular choice for visitors for many years. Over 1,000 casas particulares owners have added their homes to Airbnb’s global community. While some hosts have limited internet access, others are working with hosting partners to help them manage their online requests and bookings.

Today, around 40 percent of Airbnb’s listings in Cuba are available in Havana with the remaining 60 percent in cities including Matanzas, Cienfuegos, and Santa Clara. Airbnb is eager to expand its presence to other areas of the island in the coming months.

Cuban hosts will receive the protection and benefits that the Airbnb platform offers. They will be eligible for Airbnb’s Host Guarantee program, which reimburses up to $1 million USD for property damage. Airbnb will also expand its photography program to Cuba, currently through a beta program that utilizes the work of local photographers in Cuba’s independent entrepreneur community, to capture images of hosts’ unique spaces.

Airbnb expects significant demand for Cuban accommodations from the U.S. After President Obama’s policy changes were announced in December, Airbnb saw a 70 percent spike in searches from U.S. users for listings in Cuba. In 2015, Cuba has already become one of the company’s most searched for destinations in Latin America, with more Americans searching for it than Rio de Janeiro, Buenos Aires, or Mexico City.

Americans booking travel on Airbnb will be required to attest that they are traveling to Cuba under one of the twelve license categories permitted by the U.S. Treasury’s Office of Foreign Assets Control. To comply with current U.S. regulations, the Airbnb platform in Cuba is currently only open to licensed U.S travelers, but the company plans to seek authorization to support non-U.S. travelers in the future.

About Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and over 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.


Eggs: Handle Them Safely As You Celebrate!

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Eggs: Handle Them Safely As You Celebrate!


SILVER SPRING, Md., April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Since ancient times, the egg has been regarded as a symbol of new life and has been associated with springtime celebrations, such as Easter and Passover. But, even during festive occasions, eggs can cause food poisoning (also called foodborne illness) if they are not handled properly. That’s why the U.S. Food and Drug Administration (FDA) reminds consumers to handle fresh eggs safely during their springtime celebrations and throughout the year.

Experience the interactive Multimedia News Release here:  http://www.multivu.com/players/English/7231951-u-s-fda-egg-safety/

Photo – http://photos.prnewswire.com/prnh/20150401/196158

Learn more at:
http://www.fda.gov/Food/ResourcesForYou/Consumers/ucm077342.htm 
http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm170640.htm

Salmonella can be found on both the outside and inside of eggs that look perfectly normal. These bacteria can cause nausea, vomiting, diarrhea, cramps, and fever. In otherwise healthy people, these symptoms generally last a couple of days and taper off within a week. But certain people, such as pregnant women, young children, older adults, and persons with weakened immune systems, are at greater risk for severe illness from Salmonella. In these individuals, a Salmonella infection may spread from the intestines to the bloodstream, and then to other parts of the body. In some cases, the infection can lead to death unless the person is treated promptly with antibiotics.

Tips for Handling Eggs Safely

Keep Clean

The outside as well as the inside of eggs can be contaminated.

  • Wash hands and all food contact surface areas (e.g., counter tops, utensils, dishes, and cutting boards) with soap and water after contact with raw eggs.
  • Discard cracked or dirty eggs.

Separate

Never let raw eggs come into contact with food that will be eaten raw (or with utensils that could cross-contaminate other foods).

Cook Eggs Thoroughly

Cooking reduces the number of bacteria present in an egg; however, a lightly cooked egg with a runny egg white or yolk still poses a greater risk than a thoroughly cooked egg. Lightly cooked egg whites and yolks have both caused outbreaks of Salmonella infections.

  • Cook eggs thoroughly until both the yolk and white are firm. For recipes containing eggs mixed with other foods, cook eggs to an internal temperature of 160 degrees F (71 degrees C).
  • Eat eggs promptly after cooking. Do not keep eggs warm or at room temperature (between 40 degrees to 140 degrees F) for more than 2 hours.
  • For recipes that call for raw or lightly cooked eggs, consider using pasteurized shell eggs or pasteurized egg products.

Refrigerate Eggs Promptly

Keeping eggs adequately refrigerated prevents any Salmonella bacteria in or on the eggs from growing to higher numbers (which makes them more likely to cause illness).

  • Buy eggs only from stores that keep them refrigerated.
  • At home, keep eggs refrigerated at 40 degrees F (4 degrees C) until they are needed. Use a refrigerator thermometer to be sure.
  • Refrigerate unused eggs or leftovers that contain eggs promptly.

Eating Out

Avoid restaurant dishes made with raw or lightly cooked, unpasteurized eggs. When in a restaurant, ask if they use pasteurized eggs before ordering anything that might result in consumption of raw or lightly cooked eggs, such as Hollandaise sauce or Caesar salad dressing.

Contact:  Media:1-301-796-4540  Consumers:1-888-SAFEFOOD (toll free) 

Prevent food poisoning! Handle eggs safely. www.fda.gov/food

 

Prevent food poisoning! Handle eggs safely.

 


Big Lots Introduces New Baby Line, b*loved

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COLUMBUS, Ohio, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Big Lots is giving families a new budget-friendly option when it comes to purchasing baby supplies. Families typically spend upwards of $12,000 on child-related expenses in their baby’s first year of life. Thanks to Big Lots, b*loved gives customers premium brand baby products with everything moms and dads need to keep babies clean, comfortable and dry. Customers looking for a great value on products ranging from diapers and wipes to baby wash and shampoo can shop Big Lots first with b*loved.

Logo – http://photos.prnewswire.com/prnh/20011026/BIGLOTSLOGO

“Big Lots takes pride in providing our customer a great selection of quality baby care products at a price she loves,” said Richard Chene, Executive Vice-President, Chief Merchandising Officer. “At the core of our assortment are b*loved diapers which are made with pride in the USA and have unique characteristics such as accordion-stretch fasteners, contour shaping and a super absorbent core.”

As a brand built on quality, b*loved features products that are comparable to leading national brands. To meet the increasing demand for premium quality products at great prices, the line includes items like shampoo, detangler, baby oil, baby wipes and diapers, starting at $1.50.

Big Lots has always carried a wide array of baby products, but the b*loved line will expand Big Lots’ offerings and provide shoppers with premium quality products and a wide variety of other baby necessities. For additional information or to view the product line, visit www.biglots.com/bloved.

Learn more about Big Lots, speak with a company representative or arrange a store visit, contact the Big Lots Media Hotline at 1-877-614-1274.

About Big Lots, Inc.
Headquartered in Columbus, Ohio, Big Lots, Inc. (NYSE: BIG) is a unique, nontraditional, discount retailer operating 1,461 Big Lots stores in 48 states with product assortments in the merchandise categories of Food, Consumables, Furniture, Seasonal, Soft Home, Hard Home, and Electronics Accessories. Our vision is to be recognized for providing an outstanding shopping experience for our customers, valuing and developing our associates, and creating growth for our shareholders. For more information, visit www.biglotsmedia.com

National Park Service And National Park Foundation Launch Find Your Park Virtual View Tour, Connecting People With Parks Across The Country

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NEW YORK, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — In advance of next year’s National Park Service Centennial, the Park Service and the National Park Foundation today kicked off a nationwide campaign to encourage people to learn about and connect with the 407 national parks by launching a one-of-a-kind interactive installation that invites them to share their stories about their favorite parks and discover new parks and public lands they might want to visit.

National Park Foundation.

Today, Secretary of the Interior Sally Jewell will join National Park Service Director Jonathan B. Jarvis, National Park Foundation Interim President Dan Wenk and Centennial Ambassador Bella Thorne to unveil a musical installation and the Find Your Park Virtual View Kiosks, which will connect people in New York City and several other cities to national parks across the country over the coming weeks. This marks the beginning of the Find Your Park campaign to educate people about and connect them to their national parks in preparation for next year’s National Park Service Centennial celebration.

“When the National Park System was created in 1916, no one would have imagined that technology could someday enable schoolchildren in New York to explore parks thousands of miles away with the touch of a button,” said Secretary of the Interior Sally Jewell. “While we never want a virtual experience to replace a genuine connection, we are hopeful the display will provide a gateway that inspires people to visit their parks and fall in love with the beauty, history and culture that make up our national parks and public lands.”

“National parks offer a variety of experiences for visitors, and the Find Your Park Virtual View Tour invites more Americans to stop and see what new opportunities await when they engage with national parks and the programs offered by the National Park Service,” said Director Jarvis. “There are diverse parks and historic sites across the nation, and with each stop on the Find Your Park Virtual View Tour, we’re connecting them with more Americans than ever before. Tap the screen and within seconds you’ll be speaking with a ranger or park visitor at Grand Teton National Park in Wyoming or at Martin Luther King Jr. National Historic Site in Atlanta, Georgia and exploring what the park has to offer in real-time.”

“Technology is a great way for my generation to connect with national parks,” Bella Thorne said. “I can’t believe that this tour makes it possible for me to stand in the middle of New York City and talk to a park ranger at Golden Gate National Recreation Area! It is a great reminder that national parks, near and far, can touch our lives every day.”

The Find Your Park installation gives visitors the opportunity to experience all 407 national parks in an interactive one-minute musical rotation. It uses audio, visual, and geo-location elements to inspire a new generation to discover the breadth of the national parks and the work of the National Park Service. To complement the installation and further demonstrate that it is easier than ever to Find Your Park, Find Your Park Virtual View Kiosks will be stationed at the launch event to connect visitors directly to National Park Service staff, influencers and park-goers at national parks across the country.

The Find Your Park Virtual View Kiosks will be available to the public at the North Flatiron Plaza in New York City on April 2 and April 3 and then will embark on a nationwide tour, giving others across the U.S. the chance to experience and connect with our national parks in a special way.

Everyone is encouraged to find their parks and share their stories on FindYourPark.com, which will feature an interactive story gallery with inspirational stories from the general public, National Park Service employees, and celebrity Centennial Ambassadors Bill Nye (scientist), Bella Thorne (TV and film actress), Roselyn Sanchez (TV and film actress), Terrence J. (TV personality) and Mary Lambert (singer/songwriter and LGBT advocate). Those who share their stories on FindYourPark.com and opt into The Centennial Project contest will be entered for a chance to have their submission brought to life by one of the celebrity Centennial Ambassadors as part of the centennial celebration in 2016.

Also on FindYourPark.com is a searchable list of ideas for ways to find your park, including in-park and digital activities. Content will be socialized with #FindYourPark, and FindYourPark.com will act as a hub for the public to share their park stories and inspire each other.

Find Your Park Virtual View Tour Schedule

  • April 2-3:
    • North Flatiron Plaza (New York, NY)
  • April 9-10:
    • El Pueblo de Los Angeles Historical Monument (Los Angeles, CA)
  • April 16-17:
    • National Mall and Memorial Parks (Washington, DC)

The Find Your Park Virtual View Tour was produced by GREY NY – the agency that also developed and implemented the integrated Find Your Park campaign. Find Your Park includes a stream of programs, exhibits, events, promotions and public activities throughout 2015 and 2016 that will encourage everyone to find their park. As a holistic marketing campaign, Find Your Park includes broadcast, print, digital, outdoor and radio creative featuring arresting visuals of the national parks, as well as public relations, influencer and social media efforts.

ABOUT THE NATIONAL PARK SERVICE
More than 20,000 National Park Service employees care for America’s 407 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Learn more at: www.nps.gov.

ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org.

CONTACT:

Alanna Sobel

April Slayton

Meg Martin

National Park Foundation

 National Park Service

GREY

(202) 796-2538 office

 (202) 208-6843 office

(212) 546-2451 office

[email protected]

 [email protected]

[email protected]

Logo – http://photos.prnewswire.com/prnh/20140324/DC89075LOGO


Silver Jeans Co.™ and Jose Bautista collaborate on a signature denim collection: The Joey Series for Silver Jeans Co. to hit stores this Fall

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LOS ANGELES, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Canadian-based denim company, Silver Jeans Co., is looking outside the box for its next big denim hit and has tapped brand ambassador and Toronto Blue Jay, Jose Bautista, to deliver it. The brand and the batter have teamed up to design a collection of signature jeans called the Joey Series, a nod to Jose’s nickname “Joey Bats”, which are due out this fall.

Photo – http://photos.prnewswire.com/prnh/20150401/196065
Logo – http://photos.prnewswire.com/prnh/20120813/NY55526LOGO

“Jose’s style off the baseball field, along with his exceptional work ethic on the field, made a signature collection a perfect next step in our evolving partnership,” says Michael Silver, CEO for Silver Jeans Co.™.

The result of a close collaboration with Jose Bautista and the Silver Jeans Co. design team, the Joey Series collection will feature a classic straight fit and a loose fit in a variety of washes. Special details include unique stitching on the watch pocket, an embroidered insignia on the inside waistband label and printing on the pocket bag, designed exclusively for Jose Bautista. The initial production will be limited and boasts a collectible, numbered hangtag.

“Developing this line with Silver Jeans Co.™ was a fun and unique experience,” Bautista says. “Stepping outside of my normal routine and getting to see some of my personal creativity come to life like this was fantastic. I’m looking forward to more collaborative projects to come.”

Bautista and his signature jean are key players the ongoing Silver Jeans Co.™ “Work Hard. Be Great.” campaign. Additional marketing support will include in-store displays, fan engagement events, and a forthcoming national media campaign.

The Joey Series will be available at retail locations where Silver Jeans Co. is currently sold in North America as well as its Mall of America retail location and online at www.silverjeans.com.

About Silver Jeans Co.™
Silver Jeans Co.™ is a division of Western Glove Works, a family-owned company producing quality denim products for 90 years. Established in 1991 by Michael Silver, its devotees know Silver Jeans Co.™ as the must-have brand for those who demand a perfect fit from their jeans. The brand gives fashion savvy yet cost-conscious customers the latest styles and best quality at an affordable price. As a company, Silver Jeans Co.™ is always striving to fulfill its mission to weave the passion of its handcrafted jeans into the story of your life. Silver Jeans Co.™ products are sold in the US at its own freestanding retail location in Mall of America, independent retailers such as M. Fredric, specialty chains such as Buckle, and major department stores such as Nordstrom, Macy’s, and Dillard’s. Suggested retail price for Silver Jeans Co.™ jeans range from $80-100, $39-79 for tops, and $89-119 for outerwear. For more information, visit: www.silverjeansco.com.


Post® Pebbles™ Cereal Recruits New Captains to Lead Team Pebbles Campaign

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PARSIPPANY, N.J., April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Post Foods, LLC, announced the addition of two new talents to lead the friendly competition between Fruity Pebbles and Cocoa Pebbles to see which flavor has the most passionate fans. Basketball and celebrity superstar, Shaquille O’Neal, will lead Team Fruity, while American actress, dancer and singer, Bella Thorne, will head Team Cocoa.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7461151-post-pebbles-bella-thorne-shaq/

Photo – http://photos.prnewswire.com/prnh/20150402/196209

“We are excited to expand the Team Fruity and Team Cocoa rosters with amazing talents who exemplify the Pebbles spirit,” said Sue Fruzzetti-Reich, Senior Brand Manager at Post Foods, LLC. “Since the Pebbles flavor showdown kicked off early last year, our Team Captains and teammates have done a great job at rallying support behind Fruity and Cocoa. Both sides have a passionate fan base and it has kept the competition tight. We know both Shaq and Bella will bring a renewed surge of energy to their respective teams and inspire fans to share their love for Pebbles.”

In the Fruity Pebbles vs. Cocoa Pebbles showdown, Pebbles fans of all ages have been asked to choose a side – Team Fruity or Team Cocoa. Fans can support their favorite flavor online by choosing a team at www.TeamPebbles.com, accessible on desktop, mobile and tablet. The microsite will also serve as a sweepstakes hub, allowing fans to enter a unique code found inside new Team Pebbles boxes featuring Shaq and Bella for the chance to win an Orlando VIP family vacation. In addition to the grand prize, fans will be eligible to win prizes such as a Meet and Greet with Shaq or Bella, electric scooters, GoPro cameras and gift cards.

“Fruity Pebbles brings out the big kid in me,” said four-time NBA Champion Shaquille O’Neal. “After a great Pebbles season last year, I’m excited to suit up and go head-to-head against Bella and Team Cocoa. I can’t wait to lead the Team Fruity charge, this is going to be a slam dunk!”

Fans will be able to collect Fruity Pebbles boxes featuring Shaquille O’Neal and Cocoa Pebbles boxes featuring Bella Thorne on store shelves nationwide beginning April 2015. New television spots starring both celebrities battling it out for their favorite flavor will begin airing in mid-May.

“I’m a huge fan of Cocoa Pebbles and am pumped to lead Team Cocoa,” said teen sensation Bella Thorne. “Just because I’m not a professional athlete, doesn’t mean I’m not competitive. I’m ready to show Shaq and his team that while I may be small, Team Cocoa has BIG game and is ready to take Team Fruity down!”

For more information about Post Pebbles, please visit www.TeamPebbles.com or www.PostFoods.com/our-brands/pebbles/. Connect with Pebbles on social media by following @GoTeamFruity and @GoTeamCocoa on Twitter, on Facebook at www.Facebook.com/PebblesCereal, and on Instagram via @TeamPebbles.

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, Honeycomb® and Post Goodness™-To-Go. Post is dedicated to nourishing goodness, providing consumers with a variety of breakfast choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Foods, visit www.PostFoods.com.

 

Post Pebbles Recruits New Captains to Lead Team Pebbles Campaign.

 

Choose your side! Will you join Shaq on Team Fruity or align with Bella to root on Team Cocoa? The choice is yours!

 

Professional basketball legend Shaquille O’Neal gears up to lead Team Fruity to victory!

 

Young Hollywood sensation Bella Thorne takes charge, now leading Team Cocoa!

 


Government Seeks Public Comments to Help Define What Constitutes a Healthy Diet

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Government Seeks Public Comments to Help Define What Constitutes a Healthy Diet

More fruits, vegetables and whole grains. Less saturated fat and added sugars.


WASHINGTON, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — These are some of the evidence-based recommendations presented by the 2015 Dietary Guidelines Advisory Committee to the Departments of Agriculture, and Health and Human Services as part of the revisions to the Dietary Guidelines for Americans that take place every five years.

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Before the Committee’s recommendations become official, the government wants to hear from you. You can submit comments online by May 8, 2015; the government will post them for viewing by May 22.

Some of the Committee’s recommendations are:

  • More fruits, vegetables and whole grains. Fruits, vegetables and whole grains are essential for good health. However, today’s typical diet does not meet the recommended intake levels of these foods.
  • Less saturated fat and added sugars. While the intake of fruit, vegetables and whole grains is generally low among the population, the consumption of foods high in saturated fat and added sugars, such as sweetened beverages, is excessive, which in turn contributes to obesity and other health problems.
  • Meat in moderation. Generally speaking, eating too much red or processed meat can affect a person’s health. However, a moderate amount of lean red meat can be part of a healthful diet.
  • Limited amounts of alcohol and coffee. According to the evidence reviewed by the Committee, limited consumption of alcohol and coffee does not tend to affect overall health. In the case of alcohol it is important to note that the Committee’s analysis only applies to adults. Alcohol consumption is not recommended for pregnant women or individuals whose health may be adversely affected by alcoholic drinks.
  • Coffee consumption in moderation can be part of a healthy person’s diet, although it is worth taking into account how much sugar and cream are added to each drink.
  • Good health habits. In addition to proper nutrition, it is also important to practice good health habits such as managing one’s weight, exercising, sharing more family and home-cooked meals, as well as general health monitoring with the help of a doctor.

To learn more about health and nutrition, see USA.gov and GobiernoUSA.gov, the U.S. Government’s official web portals in English and Spanish, and part of the U.S. General Services Administration (GSA).


(Español) McDonald’s USA anuncia un nuevo paquete de beneficios para sus empleados incluyendo aumentos de sueldo y tiempo libre remunerado en restaurantes de propiedad de la compañía

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