Genesis Rodriguez joins L’Oreal Paris and Melanoma Research Alliance (MRA) to Help Spread Melanoma Awareness and Sun Protection Education Among the Hispanic Community with the It’s THAT Worth It To Me Campaign
Genesis Rodriguez joins L’Oreal Paris and Melanoma Research Alliance (MRA) to Help Spread Melanoma Awareness and Sun Protection Education Among the Hispanic Community with the It’s THAT Worth It To Me Campaign
Rodriguez Shares How Skin Cancer has Affected her Family through a New Public Service Announcement and Ignites a Movement to Raise Funding for Research by Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It™
to Protect Their Skin, Their Beauty and Their Life
NEW YORK, May 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — Skin cancer rates among Hispanics have skyrocketed in the United States. Research shows that in the past two decades alone, melanoma incidence among Hispanics has risen by almost 20 percent.1 The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oreal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the addition of Actress and L’Oreal Paris spokesperson, Genesis Rodriguez, to the It’s THAT Worth It To Me campaign. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oreal Paris will donate $1 to MRA to fund the L’Oreal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015.
Experience the interactive Multimedia News Release here http://www.multivu.com/players/Spanish/7459052-l-oreal-paris-mra-it-s-that-worth-it
Additionally, $1 from U.S. sales of select L’Oreal Paris products from now through December 31st, 2015 will fund the L’Oreal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015, including: L’Oreal Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF 50, L’Oreal Paris Advanced Suncare Liquid Silky Sheer Face Lotion SPF 50+, L’Oreal Paris Advanced Suncare Alcohol-Free Quick Dry Sheer Finishing Spray SPF 50+, L’Oreal Paris Sublime Bronze Self-Tanning Serum, L’Oreal Paris Sublime Bronze ProPerfect Airbrush Self-Tanning Mist, L’Oreal Paris Age Perfect Cell Renewal Day Cream SPF 15, L’Oreal Paris Youth Code Dark Spot Correcting & Illuminating Day Cream SPF 30 and L’Oreal Paris Revitalift Anti Wrinkle + Firming SPF 30 Day Lotion.
Rodriguez will help spread melanoma awareness and sun protection education among the Hispanic community by sharing her personal story about how skin cancer has affected her family, and motivated her to protect her skin, her beauty and her life by wearing SPF. She will appear in a public service announcement (PSA), a series of press events and participate in the donate 15 social seconds campaign.
“Growing up in Miami, I spent a lot of time outside, but I never really burned. I wore sunscreen from a young age because my mami told me that SPF prevented wrinkles and I wanted to keep my skin healthy-looking and youthful,” said Genesis Rodriguez, Actress and L’Oreal Paris spokesperson. “My life was affected by skin cancer when my abuelitos were diagnosed after years of working outside in Cuba. I was shocked to learn about the risk of the disease because I did not think that Hispanics were at risk because of their skin tone. It’s important for me to share my story and tell other Latinas that they are not invincible to developing melanoma and it’s important to wear SPF every day to protect your skin.”
Genesis’ PSA will join a series of celebrity broadcast, print and digital PSAs that feature Eva Longoria, Aimee Mullins, Diane Keaton and L’Oreal Paris Communications Executive Danielle Macaluso. Each spokesperson featured is committed to spreading awareness around the risk of melanoma and the importance of SPF and sunless tanner through personal storytelling to encourage others to help spread the word.
“We are very proud to have Genesis Rodriguez join us in supporting Melanoma Research Alliance,” says President of L’Oreal Paris, Karen T. Fondu. “Genesis is an exceptional role model for young women. We applaud her commitment to helping better the lives of others by using her celebrity voice to educate Latinas on the risk of melanoma and the importance of SPF. She truly embodies the spirit of L’Oreal Paris’ philosophy, ‘Because You’re Worth It.'”
How To Participate in It’s THAT Worth It to Me by Donating 15 Social Media Seconds
Beginning on May 4th, “Melanoma Monday,” and through Labor Day on September 7th, people can participate in the campaign by following three steps:
- Create a 15 second video or photo sharing with their social community why SPF protection or using sunless tanner is worth it.
- Share the video or photo via Insta-video/Instagram, Facebook and/or Twitter with hashtag #ItsTHATWorthIt
- Get your social media community involved to further spread the word by tagging three friends in your post.
About L’Oreal Paris’ Partnership with Melanoma Research Alliance (MRA)
This campaign is part of a three-year collaboration that began in May 2013 when L’Oreal Paris committed to donate over $750,000 to fund a team research grant with MRA, called the L’Oreal Paris-MRA Team Science Award. The L’Oreal Paris-MRA Team Science Award is led by internationally renowned cancer researcher Dr. Meenhard Herlyn, D.V.M., D.Sc., at The Wistar Institute in Philadelphia. Dr. Herlyn and his team are conducting research to explore the role of 16 variant genes as co-drivers in melanoma susceptibility, development and progression. The goal of the research is to help scientists better understand how to treat melanoma to develop improved treatments and a cure for melanoma.
About L’Oreal Paris
The L’Oreal Paris division of L’Oreal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oreal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oreal’s invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Feria, Excellence Creme, Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, the Ever collection, and OleoTherapy. As the #1 skin aging expert worldwide, L’Oreal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Age Perfect, Sublime Bronze, and Advanced Suncare. In 2014, L’Oreal Paris changed the way women interact with makeup by introducing Makeup Genius, an app that allows users to scan a L’Oreal Paris product or advertisement to virtually try on individual products or curated looks. L’Oreal Paris’ iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L’Oreal Paris and to receive personalized advice, expert tips, and exclusive content , please visit www.lorealparisusa.com or follow on Instagram, Twitter, Facebook and Tumblr @LOrealParisUSA.
About Melanoma Research Alliance (MRA)
MRA is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. Debra Black serves as Chair of MRA and is a melanoma survivor. MRA has dedicated more than $60 million to research seeking to better prevent, diagnose, and treat melanoma, the deadliest type of skin cancer. Due to the ongoing support of its founders, 100% of every dollar MRA raises goes to support its melanoma research program. The organization is poised to build on recent momentum in the field, accelerating the pace of scientific discovery and translation in order to eliminate suffering and death due to melanoma. MRA’s ability to fund wide-ranging research in melanoma is amplified by unique multi-faceted collaborations and partnerships with individuals, private foundations, and corporations. For more information, please visit www.CureMelanoma.org.
For more information on the It’s THAT Worth It To Me social media campaign and how to fight melanoma visit www.itsTHATworthit.org.
1 Skin Cancer Foundation. http://www.skincancer.org/publications/sun-and-skin-news/winter-2013-30-4/soar
Window Covering Industry Launches “Best for Kids” Program; New Safety Program to Help Consumers and Retailers Easily Identify Products for Homes with Young Children
Window Covering Industry Launches “Best for Kids” Program; New Safety Program to Help Consumers and Retailers Easily Identify Products for Homes with Young Children
WASHINGTON, May 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Window Covering Manufacturers Association (WCMA) today announced the industry’s first third-party certification program designed to help consumers and retailers identify window covering products that are certified as best suited for use in homes with young children. The new Best for Kids program will require products that manufacturers want to be part of the program to meet stringent criteria, and to submit those products to a WCMA-recognized third party testing laboratory. Products that meet these criteria will be eligible to be listed and labeled on packaging and materials as “certified,” and companies can use this designation on their marketing materials.
“For years the window covering industry has joined with the U.S. Consumer Product Safety Commission (CPSC) and safety groups to urge parents to use only cordless window coverings or those with inaccessible cords in homes with young children,” said WCMA Executive Director Ralph Vasami. “This new program provides clarity to consumers and retailers who will be able to easily identify those products that have been independently tested specifically to meet these criteria.”
In order to earn the “Certified” designation a window covering product must either have no cords or the inner cords cannot be accessible, as defined by the industry’s safety standard (ANSI/WCMA A 100.1-2012). If accessible inner cords are present in products with no operating cords, the accessible inner cords cannot create a hazardous loop in accordance with the test procedures in Appendix D of the safety standard. The Best for Kids program includes criteria to evaluate window covering products primarily intended for use in homes or buildings in which young children are expected to be present. Based on the evaluation of those criteria, the program allows for a window covering product to be certified and recommended for use in such environments.
“We anticipate the retail community embracing the new Best for Kids program as it will assist them in promoting to their customers those window covering products that are most suitable for homes with young children,” continued Vasami.
In order to participate in the Best for Kids program, manufacturers must have the products they determine meet the program criteria assessed by a WCMA-recognized laboratory. Physical samples of the products must be submitted to the laboratory for review and analysis to determine if they meet the Best for Kids program criteria. For products that pass the test, the laboratory will send a report to the company that the submitted products meet the criteria and may be labeled.
WCMA expects an increase in the number of products certified Best for Kids as companies continue to innovate and more products are promoted in the market.
“Cordless technology continues to evolve and is currently available in many popular styles; however, it is not available affordably in all product styles and sizes. In addition, cordless solutions are often not appropriate for and/or don’t work in certain applications or for certain consumers. Corded products that comply with the current safety standard are essential to meet the needs and desires of disparate consumers, including the elderly and users with disabilities,” said Vasami. “The Best for Kids program in no way diminishes the requirement that all window covering products must be manufactured in accordance with the most current version of the ANSI/WCMA A 100.1-2012 standard. In addition, the launch of this program will not deter the industry’s ongoing efforts to update the voluntary safety standard, work with CPSC and fund and implement a nationwide public education campaign through the Window Covering Safety Council to promote window covering safety.”
For additional information on the Best for Kids Program, contact Tim Bennett at 212-297-2108 or [email protected].
About WCMA
Organized in the 1950s as the Venetian Blind Council, the Window Covering Manufacturers Association (WCMA) represents the interests of the window covering industry manufacturers, fabricators and assemblers. Industry products include blinds, shades, shutters, curtains, curtain rods, drapes, drapery hardware and other window treatments. Visit us on the web at www.wcmanet.org.
Media Contact:
Tim Bennett
212-297-2108
[email protected]
Got Milk? Honoring California’s Better Future Moms
Got Milk? Honoring California’s Better Future Moms
Campaign aims to identify outstanding moms and introduces video series featuring mom influencers
SAN CLEMENTE, Calif., May 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — The California Milk Processor Board (CMPB), the creator of got milk?, announced today the launch of the California’s Better Future Moms campaign to honor mothers making a difference in their community while empowering their children to work towards a better future. Nomination submissions are now open and will continue to be accepted until May 31, 2015. The Better Future Moms campaign also includes a series of videos featuring candid roundtable conversations between online mom influencers. On the videos the moms offer tips and advice through personal experiences.
Logo – http://photos.prnewswire.com/prnh/20150507/214480LOGO
“This statewide search will allow us the opportunity to identify and thank those unsung hero moms who are guiding their children toward a better future while simultaneously being that positive force bettering their children’s schools, neighborhoods or communities,” said Steve James, Executive Director, CMPB. “We are also looking to engage with moms online by providing them with entertaining videos that may either help them overcome a challenge they’re facing with their children or reinforce their decisions.”
Better Future Moms nominations are open to all Californian moms who have at least one child between the ages of 3 to 18 years of age. Got milk? is also actively working with community organizations, PTSAs, sports organizations and after-school programs as part of its quest to identify these outstanding moms. Submissions will also be accepted via email by contacting [email protected] with a brief summary of the nominee. Entries must describe how the nominated mom is actively taking the steps necessary to ensure a better future for their children and their community.
Seven regional winners will be selected and notified in June 2015. The honorees will serve as Better Future Mom ambassadors representing got milk? through media opportunities in their city and will also be invited to attend an exclusive awards ceremony to be held in Los Angeles and hosted by “Jane the Virgin” actress and TV mom Andrea Navedo, also a proud mother of two.
“I am honored to be joining got milk? for this amazing project,” said Navedo. “I believe moms are the backbone to their children’s well-being and, as a mother, I understand the dedication it takes to ensure that our children have a bright future.”
In order to engage digital moms and help kick-off the program, got milk? brought together a diverse group of California-based mom influencers including Daily Baez of Daily Curlz, Keke Dixon of Free and For Me, Ericka Sanchez of Nibbles and Feasts and Melissa Burton, RD/CDE of the Valentine RD, for candid roundtable conversations that were videotaped and will be shared on social media. The panel of social media moms was invited to share their opinions on topics related to guiding their children towards a better future, such as the importance of building a strong foundation, influencing healthier eating habits, encouraging academic challenges and higher education and always finding time to create memorable family moments. The videos will be available online through the got milk? Facebook page starting on Mother’s Day, Sunday, May 10th.
To submit your California’s Better Future Moms nomination, e-mail got milk? at [email protected] and also visit www.gotmilk.com for updates. Remember to follow got milk? via social media on Facebook @gotmilk, Twitter @gotmilk or Instagram @officialgotmilk and join the conversation using #BetterFutureMoms.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
YipTV Offers Live Television Broadcasts from Channels Worldwide with Launch of OTT Service for Multi-Lingual ‘Never Corders’ in U.S.
YipTV Offers Live Television Broadcasts from Channels Worldwide with Launch of OTT Service for Multi-Lingual ‘Never Corders’ in U.S.
Foreign Sports, News, Dramas and More Now Accessible on PCs, Android/iOS Mobile Devices with No Long-Term Service Contract and Subscription for only $14.99 a month
WEST PALM BEACH, Fla., May 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — Recognizing an underserved population in the television marketplace, YipTV today launched a new OTT broadband television service that brings live channel broadcasts from around the globe to millions of multi-lingual consumers in the United States.
Logo – http://photos.prnewswire.com/prnh/20150310/180864LOGO
YipTV — short for Your Individual, Personalized TV — provides affordable access to international programming content at only $14.99 a month, with no long-term service commitments or contracts.
Available over any type of wired or wireless broadband connection, YipTV enables subscribers to explore a whole world of live telecasts using a Smart TV, laptop/desktop computer or mobile Android or iOS smart device. In addition, YipTV can be viewed on a traditional TV screen using an Apple TV™ or a Google Chromecast™ device. With YipTV, viewers gain a personalized entertainment experience wherever, whenever and however they choose.
Launching with 50 channels, YipTV brings intriguing and entertaining viewing options to the United States, including live sports broadcasts from Latin America and Europe. In coming months, YipTV will add a number of Spanish- and Portuguese-language channels, and bolster broadcast offerings from Europe, Asia and India.
At launch, popular channels of note offered by YipTV include:
- beIN Sports (Global)
- Azteca (Mexico, Global)
- Antenna 3 (Spain & Global)
- RT News (Russia, Global)
- Hola TV(Spain, Global)
- TYC Sports (Argentina, Global)
- NTN24 (Colombia, Global)
- Canal Sur (Latin America, Global)
Nearly 40 million U.S. citizens have emigrated from another country. Of that number, more than half are from Latin America and the Caribbean. Another 30 percent are from Asia and 12 percent from European nations.
CEO and Co-founder Michael Tribolet said YipTV will use Internet-based OTT technology to allow for an explosion of channel options catering to that 40 million-strong, underserved portion of the U.S. consumer marketplace that he calls the “Fifth Nation.”
“Advancements in technology have made the world seem smaller and smaller,” Tribolet said. “YipTV is now using the latest technology to expand entertainment options and provide value to the customer.
“We are not just reorganizing the way people access channels that have been available for years,” he added. “With YipTV, people with emotional and family ties overseas can watch programs that they are familiar with at a reasonable price. They can watch live news broadcasts from the city where they grew up, or share an experience with loved ones back home.
“YipTV provides more than just high-quality programming; it is also a way to stay connected with your local community and home town,” Tribolet said.
Tribolet leads the YipTV team consisting of seasoned professionals who have many years of combined experience in offering iconic, web-based consumer services from companies such as Vonage, IDT and Dialpad. Many of the team members also worked together at Vonage where Tribolet served as president.
A free, seven-day introductory trial, allowing access to a limited number of YipTV channels, is available so television watchers can experience the quality before they subscribe to the full channel lineup. The full subscription — for $14.99 a month — is also available from the YIPTV website. Android and iOS mobile apps for YipTV are available for download via iTunes and Google Play.
For more information, please visit https://www.yiptv.com/
About YipTV:
YipTV, Inc., is a privately held company with offices in West Palm Beach, Fla., and New Brunswick, N.J., that provides low-cost, television channels, including domestic and international network content. Founded in 2012, YipTV is an Over the Top (OTT) television content provider that distributes over 50 channels and programs in multiple languages, letting subscribers watch YipTV on televisions, tablets, computers, smartphones and other Internet-enabled devices. YipTV sends video content via the public internet to broadband users, bypassing legacy cable systems and head end technology, and then passes that savings directly to the consumer.
Contact:
Jim Byrnes
Comunicano
+1 610-333-1794 (office)
+1 610-248-5053 (mobile)
[email protected]
Fashion Icon, Chef and Actor Join Together to Share Personal Stories of Managing Life-Threatening Allergies in New Campaign
Fashion Icon, Chef and Actor Join Together to Share Personal Stories of Managing Life-Threatening Allergies in New Campaign
EpiPen® On Location™ Ambassadors Share Videos to Help Raise Awareness of How to Be Prepared if a
Life-Threatening Allergic Reaction Happens
POTTERS BAR, ENGLAND, AND PITTSBURGH, May 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — Mylan N.V. (Nasdaq: MYL), a leading global pharmaceutical company, today announced the launch of EpiPen® On Location™. This campaign is a national call-to-action to help those living with potentially life-threatening (severe) allergies and their caregivers understand the importance of being prepared for a life-threatening allergic reaction (anaphylaxis) by avoiding allergic triggers and having access to two epinephrine auto-injectors, such as EpiPen® (epinephrine injection) Auto-Injectors, at all times — whether at home, school, work or on vacation. Studies reveal that nearly half of all anaphylactic episodes happen outside of the home, increasing the importance of having epinephrine in multiple locations. Epinephrine is the only first-line treatment for anaphylaxis.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7160153-mylan-specialty-epipen-on-location/
To help spread the word, three On Location Ambassadors are sharing their personal stories about managing food allergies for the first time during National Asthma and Allergy Awareness Month. Each of the Ambassadors lives with, or cares for someone with, food allergies. Captured on camera, “Project Runway” judge and Creative Director of Marie Claire Nina Garcia, Chef and cooking competition judge Amanda Freitag and “Girl Meets World” actor Auggie Maturo and his parents, discuss why it is important to be prepared should anaphylaxis occur.
“As a working mom in the high-paced fashion industry, I feel like my daily to-do list is a mile long, but without a doubt, the most important item on that list is ensuring my son avoids his allergic triggers and always has access to two EpiPen Jr® (epinephrine injection) Auto-Injectors in several locations including at home, at school and on vacation,” said Garcia, whose 8-year-old son was diagnosed with food allergies to peanuts and tree nuts as a young child and has experienced anaphylaxis. “Though I do everything I can to help my son, I’ve seen firsthand that life happens, so we’ve got to be prepared.”
Garcia, Freitag and the Maturos are asking people to visit EpiPenOnLocation.com to watch their videos and share them with friends and family using #OnLocationTips and #promo. With different life experiences they each have learned the importance of incorporating their anaphylaxis action plan into their daily lives. Families managing known severe allergies are encouraged to follow their own anaphylaxis action plan, which should include 1) avoiding allergic triggers, 2) recognizing the signs and symptoms of anaphylaxis, 3) having access to two epinephrine auto-injectors, such as EpiPen® Auto-Injectors, at all times and 4) seeking immediate emergency medical care should anaphylaxis occur.
Participants who share the EpiPen® On Location videos from May 7 – July 9, 2015 will be entered into a Mylan-sponsored sweepstakes for a chance to win one of three, three-night/four-day Walt Disney World Resort vacations for four to be taken during the 2015 Epcot International Food & Wine Festival, which runs between Sept. 25 – Nov. 16, 2015. Up to three shares per week will be considered toward a chance to win. The grand prize packages include a resort stay, theme park tickets, a vacation travel kit prepared by Nina Garcia and more. Plus, if winners travel between Oct. 2 and 4, 2015, they will also have an opportunity to attend culinary demonstrations and educational seminars featuring Chef Freitag and Auggie Maturo and his family. The sweepstakes will run through July 9, 2015. For the official sweepstakes rules, visit www.epipen.com/EOLTC.
Mylan and Walt Disney Parks & Resorts are committed to supporting guests with severe allergies. The companies formed an alliance in late 2014 to increase awareness of anaphylaxis and enhance access to epinephrine.
“Anaphylaxis is unpredictable, and one reaction does not predict the next. Those at increased risk should avoid their allergic triggers, have access to two epinephrine auto-injectors everywhere they go and know how to use them immediately, if needed,” said Maeve O’Connor, MD, FACAAI, FAAAAI, FACP, Allergy, Asthma and Immunology Relief of Charlotte, N.C. “When it comes to anaphylaxis, the time to think about being prepared is before it happens so that you are immediately ready to respond; this is what the EpiPen® On Location program is all about.”
Nina Garcia, Amanda Freitag, Auggie Maturo and his parents and Dr. Maeve O’Connor are paid spokespeople of Mylan.
About Anaphylaxis
Anaphylaxis is a life-threatening allergic reaction that has many possible triggers, occurs quickly, without warning, and must be treated immediately with epinephrine. Symptoms may include hives, itching, swelling or redness of the skin, tightness in the throat, nausea, dizziness, breathing problems, a decrease in blood pressure and/or fainting. Anaphylaxis can be caused by triggers, such as food, stinging and biting insects, medicines, latex or even exercise. While symptoms of an allergic reaction vary from person to person, reactions can quickly progress to become life-threatening.
An epinephrine auto-injector, such as EpiPen® (epinephrine injection) Auto-Injector, should be given at the first sign of anaphylaxis, followed by seeking immediate emergency medical care. Delays in epinephrine administration have been associated with negative health consequences, even possibly death.
EpiPen® Auto-Injector is approved for the emergency treatment of life-threatening allergic reactions (anaphylaxis) and for people who are at increased risk for anaphylaxis. Antihistamines, such as Benadryl®, are not approved for these uses and should not be substituted for epinephrine. Despite these facts, the use of antihistamines is the most common reason reported for not using epinephrine and may place a patient at significantly increased risk for progression toward a life-threatening allergic reaction. In addition, the use of certain antihistamines can increase the effects of epinephrine, so talk to your doctor before using antihistamines with EpiPen® Auto-Injector.
Indications
EpiPen® (epinephrine injection) 0.3 mg and EpiPen Jr® (epinephrine injection) 0.15 mg Auto-Injectors are for the emergency treatment of life-threatening allergic reactions (anaphylaxis) caused by allergens, exercise, or unknown triggers; and for people who are at increased risk for these reactions. EpiPen® and EpiPen Jr® are intended for immediate administration as emergency supportive therapy only. Seek immediate emergency medical help right away.
Important Safety Information
EpiPen® and EpiPen Jr® Auto-Injectors contain a single dose of epinephrine, which you (or your caregiver or others who may be in a position to administer EpiPen® or EpiPen Jr®) inject into the middle of your outer thigh (upper leg) (through clothing, if necessary). Get emergency medical help right away. You may need further medical attention. Only a health care professional should give additional doses of epinephrine if you need more than two injections for a single anaphylactic episode. DO NOT INJECT INTO YOUR VEINS, BUTTOCKS, FINGERS, TOES, HANDS OR FEET. In case of accidental injection, please seek immediate medical treatment. Epinephrine should be used with caution if you have heart disease or are taking certain medicines that can cause heart-related (cardiac) symptoms.
Tell your doctor if you have certain medical conditions such as asthma, depression, thyroid disease, Parkinson’s disease, diabetes, high blood pressure or heart disease, have any other medical conditions, are pregnant or plan to become pregnant, or are breastfeeding or plan to breastfeed. Be sure to also tell your doctor all the medicines you take, especially medicines for asthma. If you have certain medical conditions, or take certain medicines, your condition may get worse or you may have longer lasting side effects when you use EpiPen® or EpiPen Jr®.
The most common side effects may include increase in heart rate, stronger or irregular heartbeat, sweating, nausea or vomiting, difficulty breathing, paleness, dizziness, weakness, shakiness, headache, apprehension, nervousness or anxiety. These side effects may go away if you rest. Tell your health care professional if you have any side effect that bothers you or that does not go away.
Please see the full Prescribing Information and Patient Information.
You are encouraged to report negative side effects of prescription drugs to the FDA.
Visit www.fda.gov/medwatch or call 1-800-FDA-1088.
For additional information, please contact us at 800-395-3376.
About EpiPen® (epinephrine injection) Auto-Injector
EpiPen® (epinephrine injection) and EpiPen Jr® (epinephrine injection) Auto-Injectors are used for the emergency treatment of life-threatening allergic reactions. Each EpiPen 2-Pak® and EpiPen Jr 2-Pak® contains two single auto-injectors, instructions for use and an EpiPen® Trainer, with no drug or needle, to help patients become familiar with the administration technique. EpiPen® Auto-Injector should be administered immediately at the first sign of an anaphylactic reaction. EpiPen® Auto-Injector is not a substitute for emergency medical treatment. Patients should seek emergency medical attention immediately following administration. EpiPen® Auto-Injector has been the No. 1 prescribed epinephrine auto-injector in the U.S. for more than 25 years and has a simple, three-step administration process. For more information about EpiPen® Auto-Injector, please visit www.EpiPen.com.
About Mylan
Mylan is a global pharmaceutical company committed to setting new standards in healthcare. Working together around the world to provide 7 billion people access to high quality medicine, we innovate to satisfy unmet needs; make reliability and service excellence a habit; do what’s right, not what’s easy; and impact the future through passionate global leadership. We offer a growing portfolio of around 1,400 generic pharmaceuticals and several brand medications. In addition, we offer a wide range of antiretroviral therapies, upon which approximately 40% of HIV/AIDS patients in developing countries depend. We also operate one of the largest active pharmaceutical ingredient manufacturers and currently market products in about 145 countries and territories. Our workforce of approximately 30,000 people is dedicated to creating better health for a better world, one person at a time. Learn more at mylan.com.
EpiPen®, EpiPen Jr®, EpiPen 2-Pak® and EpiPen Jr 2-Pak® are registered trademarks of Mylan Inc. licensed exclusively to its wholly-owned subsidiary, Mylan Specialty L.P. ON LOCATION™ is a trademark of Mylan Inc. Walt Disney World® Resort and Epcot® International Food & Wine Festival are registered trademarks of Disney. All other trademarks are the property of their respective owners.
© 2015 Mylan Specialty L.P. All rights reserved.
EPI-2015-0343
Logo – http://photos.prnewswire.com/prnh/20140423/77793
Florida Civic Leader And Passionate Education Advocate To Address Students At St. Thomas University Commencement
Florida Civic Leader And Passionate Education Advocate To Address Students At St. Thomas University Commencement
Businessperson Stanley G. Tate also to receive Honorary Degree
MIAMI GARDENS, Fla., May 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — A Miami-Dade County native, business leader and civic figure, Stanley G. Tate, will be the keynote speaker at St. Thomas University’s main university commencement ceremony at 2:00 p.m. on Saturday, May 16, 2015. The Commencement Ceremony will take place at the Fernandez Family Center for Leadership and Wellness, located at the St. Thomas University campus, 16401 N.W. 37th Avenue, Miami Gardens, Florida. Tate, a long-time member of the St. Thomas University Board of Trustees until late last year, will also receive an Honoris Causa doctoral degree.
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A former mayor and member of the Bay Harbor Islands City Council, Tate was chairman of the Metro Dade County Housing Oversight Committee and was chairman of the Regional (25 states) Advisory Board of the Resolution Trust Corporation. He was appointed by President Bush to be the Chairman of the National Advisory Board of the Resolution Trust Corporation, and was subsequently nominated by President Clinton to be the President of the RTC.
Tate’s most lauded civic involvement has been his passionate leadership in developing the Florida Prepaid College Program, the longest running – and considered the most successful – college prepaid program in the country. The program has sold more than 1.6 million plans since Mr. Tate championed its approval by the State Legislature in 1987. Tate subsequently served as Chairman of the Florida Prepaid Postsecondary Education Expense Board for 18 years. On June 2006, the Florida State Legislature unanimously approved a bill changing the name of the college program to the Stanley G. Tate Florida Prepaid College Program. A well-known businessperson, Mr. Tate heads Tate Enterprises, an “umbrella” for various corporations and partnerships with interests in real estate development, construction, investments, condominium development, shopping centers, office buildings and restaurants.
“Stanley is perhaps Florida’s longest and most ardent advocate of quality, affordable education for all neighborhoods,” said Monsignor Franklyn M. Casale, President of St. Thomas University. “When we refer to those who have championed St. Thomas University’s student leadership development, we speak of Stanley Tate. During the thirteen years he served on our Board of Trustees, he supported our University’s growth every step of the way, leaving an impact on academics, service, ecumenism, scholarships and financial aid. We are proud to honor him in our Class of 2015 ceremony.”
St. Thomas University’s School of Law will hold its commencement ceremonies at 9:00 a.m. on Saturday, May 16 at the Fernandez Family Center for Leadership and Wellness. Former Florida Governor Bob Martinez will deliver St. Thomas Law’s Commencement Address.
About St. Thomas University:
The only Catholic Archdiocesan-sponsored University in Florida, St. Thomas University places an institutional emphasis on social justice and ethical behavior. The University offers more than forty-five undergraduate, graduate, and post-graduate degrees at its 144 acre campus in Miami Gardens, Florida, and through distance learning, including one of the oldest (and highly ranked) undergraduate programs in Sports Administration in the Country. Approximately 90% of the faculty holds the highest degree in their fields and the university provides its diverse student body with low student/teacher ratios. The STU School of Law boasts one of the most culturally diverse student bodies in the country, ranking at the top among all ABA-approved law schools in the proportion of Hispanic students, and sixth among African-American students. STU is one of the only law schools in the nation with a Human Rights Institute and offers a joint M.B.A.- J.D. in Accounting, International Business, Marriage and Family Counseling, and Sports Administration.
Rosie Cepero Delivers Messages From The Afterlife In The New Series MEDIUM DE ANGELES
Rosie Cepero Delivers Messages From The Afterlife In The New Series MEDIUM DE ANGELES
Discovery Familia introduces viewers to Rosie Cepero, who can talk to angels and bring their messages to the world
MIAMI, May 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — Rosie Cepero was born with a very special gift: she sees, hears and converses with angels. A wife and mother of three, Rosie communicates with these heavenly hosts and shares their words of hope and protection in the new Discovery Familia series MEDIUM DE ANGELES, premiering May 19 and airing Tuesdays at 9PM E/P.
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MEDIUM DE ANGELES offers a glimpse into the spiritual world through the stories of people from around the country who flock to Rosie’s farm. Some seek confirmation of inexplicable events, while others recount miraculous rescues from certain death. Their experiences are unique, but all are searching for answers from the angels who confide in Rosie. Sometimes their messages are for her, but more often they are the guardians of others seeking a link to their loved ones.
Since age three, Rosie has served as a vessel for celestial communications. She considers her gift a blessing and believes she has a responsibility to share the messages she receives, no matter the circumstances. Outgoing, kind and generous, Rosie lives on a farm in upstate New York with her Cuban husband, George, and their three sons, Frankie, Georgie and Joey.
The stories featured in the first season of MEDIUM DE ANGELES include those of Mary Ellen, who wants to confirm that it was in fact her guardian angel who saved her from a near-death experience; and Tony and Steve, brothers who go into their first meeting with Rosie as skeptics but come out true believers.
For more about this and other Discovery Familia programming, please follow us on facebook.com/discoveryfamilia.
About Discovery Familia
Part of Discovery Communications, Discovery Familia is the Spanish-language network dedicated to Hispanic women and the things that matter in their lives. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming to prepare them for the world around them. In the evening, the channel offers programming for women, focusing on such topics such as home decor, food, health, beauty and parenting. For more information, please follow us on Facebook at facebook.com/discoveryfamilia or visit www.discoveryfamilia.com.
NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia.
Amway Develops Exclusive Skincare Technology for Men
Amway Develops Exclusive Skincare Technology for Men
Artistry® Men skincare collection targets specialized skincare needs for the modern male: oil control and hydration
ADA, Mich., May 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — Men and women are biologically different – and so are their skincare needs. This premise fueled the development of the Artistry® brand’s latest scientifically advanced skincare collection, Artistry® Men.
Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/72394510-amway-artistry-skincare-for-men/
Photo: http://photos.prnewswire.com/prnh/20150505/214138
Artistry® scientists’ findings and expertise led to this customized collection, which targets men’s two primary skincare needs – oil control and hydration – to reveal healthier-, younger-looking skin in men of all ages and ethnicities.
“The Artistry® Men Collection optimizes the modern man’s skincare regimen,” says Vice President of Global Beauty Maud Pansing. “It’s formulated to perform with technology specialized to a man’s skin and a signature packaging aesthetic that speaks to his strength and style.”
The science behind Artistry™ Men
Using global data from the Artistry™ F.A.C.E.S. proprietary diagnostic system, Artistry® scientists identified key differences between men’s and women’s skin. Higher testosterone levels trigger more sebum production, which creates more oil and shine. Yet despite this increase in oil production, men’s skin tends to be drier on the surface due to lower levels of Natural Moisture Factor (NMF). Further, shaving disrupts the skin’s barrier function, promoting dryness through moisture loss.
In response to these findings Artistry® scientists created DermaSync Complex, the technology that powers the Artistry™ Men Collection. DermaSync Complex, a two-phase blend of exclusive ingredients for oil control and moisture management, helps restore skin while infusing moisture for a noticeably youthful look:
- Phase One/Oil Control: Controls excess oil to help prevent shine.
- Phase Two/Moisture Management: Deeply hydrates and helps to improve the skin’s moisture barrier function to keep vital nutrients and hydration in.
Our exclusive Micro X6 Peptide nourishes skin to help diminish the look of fine lines, while patented Oat Extract helps exfoliate to keep skin feeling smooth. Our exclusive NMF Liposome helps deliver essential lipids – Ceramide 3, Lecithin and Beta-Sitosterol – along with natural humectants deep into the skin, directing them to where they’re needed most. Horse Chestnut Complex and an exclusive Shiso and Aloe Complex help reduce shaving irritation and redness.
After using the skincare system for a month, 76% of men noticed an improvement in the appearance of their skin. “This statistic is staggering,” says Michelle D’Allaird, master skin health educator for the Artistry® brand and CIDESCO aesthetician, “it indicates the dramatic performance of Artistry® Men.”
“After four weeks of use, men in clinical studies showed an up to 56.2 percent reduction in facial oil production and an up to 83.4 percent increase in moisturization,”¹ notes Senior Principal Research Scientist Jesse Leverett.
The Artistry® Men Skincare Regimen
The Artistry® Men Collection – available in the United States in May, 2015 – is a five-step skincare regimen:
- Step One – Cleanse: Gentle Face Wash
- Step Two – Shave: Smooth Shave Foam
- Step Three – Tone: Post Shave Toner
- Step Four – Treat: Serum Concentrate
- Step Five – Moisturize: Facial Moisturizer
Artistry® products are sold exclusively through a network of Amway Independent Business Owners millions strong worldwide. Please visit Amway.com for more information or to locate an IBO.
About Artistry®
Artistry® is ranked among the world’s top-five, largest-selling premium skincare brands.² Founded in 1958 by an entrepreneurial husband and wife team, the Artistry® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Exclusive formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific and academic advisors who work together to push the boundaries of beauty forward. Artistry® products are sold through more than three million Amway Independent Business Owners in more than 100 countries and territories worldwide.
About Amway™
Amway and its parent company is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite® vitamin, mineral and dietary supplements, Artistry® skincare and color cosmetics, and eSpring® water treatment systems – all sold exclusively by Amway Independent Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. For company news, visit globalnews.amway.com.
¹After using the Artistry® Men Gentle Face Wash, Smooth Shave Foam, Post Shave Toner, Serum Concentrate and Facial Moisturizer.
²Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.
Dr. Shino Bay Aguilera Launches “Be Youthful,” An Insightful And Current Way To Treat Yourself From The Inside Out
Dr. Shino Bay Aguilera Launches “Be Youthful,” An Insightful And Current Way To Treat Yourself From The Inside Out
Lessons from a Beauty Doctor That Looks Within: His New Book, the Most Advanced Technologies, Internal Beauty, Doing Good, and Techniques to Renew and Restore
NEW YORK, May 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — “Be Youthful: Look Good, Feel Great – and Remain Young at Any Age,” Dr. Shino Bay Aguilera’s most recent publication in English, was just published in Spanish and is available on Amazon.com, through barnesandnoble.com, and electronically for Kindle. In addition, major bookstores in the United States can provide home delivery for individual orders.
Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7513051-dr-shino-bay-aguilera-book-be-youthful
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The book provides insights and tips on the perfect ways to renew and restore your mind, body and, spirit – and describes what it means to actually be “youthful.” Dr. Shino Bay Aguilera is a world-renowned cosmetic and clinical dermatologist and the owner of the Shino Bay Cosmetic Dermatology, Plastic Surgery & Laser Institute. He is known as the #1 injector of Sculptra® in the United States and as the preferred choice of celebrities and public figures. Dr. Aguilera, originally from Panama and a former clothing model, became intrigued by people’s everlasting pursuit of the “fountain of youth” through his consultations. “Be Youthful” explores the many ways to clinically appear youthful, but also details his personal journey about the pursuit of happiness, peace, and self-confidence, which all lead to beauty.
“During my consultations, I tried to determine what was causing my patients to age – a process we try to suppress in the West – rather than enjoy and let be,” explains Dr. Aguilera. “Intrinsic factors such as diet, exercise, sleep, and stress all play a factor. In addition to this, true aging goes beyond skin deep; it has to do with architectural changes of fat and bone, which can cause the face to look tired or elderly,” he added.
“Be Youthful,” details what to do to keep skin healthy and young looking during every decade of life with techniques and select products. It also explores how attitude contributes to vitality and youthfulness. Dr. Aguilera believes it is his karma and God-given talent as a medical doctor to help patients reverse or defy the aging processes and stay young to help them with their fears.
“I understand I am here to give individuals ‘spiritual facelifts,’ and help them awaken the life force within them to help them achieve their goals,” he said. “Beauty is ageless. Youth is a state of mind. Love and kindness are the real elixirs of eternal youth.”
Dr. Aguilera’s book is an account of his remarkable insight into the application of anti-aging, physically and mentally enabling people to appear, feel and project youth and beauty, on the inside as well as the outside. As part of his mission to do well in the world, Dr. Aguilera is donating 20 percent of every purchase of English and Spanish editions to HANDY (Helping Abused Neglected Disadvantaged Youth), a charity with the mission to embrace, educate, and empower vulnerable youth to become engaged, productive adults. Annually, HANDY serves more than 1,300 at-risk children who participate in comprehensive programs that focus on education, youth development, and economic self-sufficiency.
To purchase the book directly from Amazon please visit this link for the book in English and here for the book in Spanish. For more information please visit www.beyouthfulbook.com and follow Dr. Aguilera on Twitter at @BeYouthfulBook and on Facebook at ShinoBayBooks. Please tag your photos with #BeYou #BeYouthful and #SeJoven.
About Be Youthful:
Dr. Shino Bay Aguilera’s book is an account of his remarkable insight into the application of anti-aging, physically and mentally enabling people to appear, feel and project youth and beauty, on the inside as well as the outside. Dr. Shino Bay Aguilera’s book Be Youthful was released in late summer and is available as a paperback on Amazon.com and electronically on the Kindle. The Spanish version of the book is also available on all channels. Storefronts will be announced soon. For more information, visit our website at: www.beyouthfulbook.com. F: ShinoBayBooks T: @BeYouthfulBook
About Shino Bay Aguilera:
Dr. Shino Bay Aguilera (pronounced “Sheen-O”) is a world-renowned cosmetic dermatologist, dermatologic surgeon, cosmetic laser expert and is dual board certified with a fellowship in dermatology from the American College of Osteopathic Dermatology. He has over 17 years of ongoing advanced training in lasers and Aesthetics and is a clinical researcher, publisher, former chief medical director of the dermatology residency program at NOVA University, and assistant professor of dermatology for four other Universities. A top-requested international physician trainer and keynote speaker, Dr. Aguilera travels the world teaching physicians the proper use of the newest laser advances and cosmetic techniques. He participates in FDA clinical trial studies for a leading global laser manufacturer, and is called upon to determine the best treatment protocols to maximize the safety and efficacy of emerging technologies. T: Shino_Bay I: @ShinoBay
About Shino Bay Cosmetic Dermatology, Plastic Surgery & Laser Institute:
SHINO BAY is the destination of choice for clients seeking a practice offering the most advanced technologies available anywhere. Our own proprietary techniques and treatment protocols emphasize your natural looking results. We attract the most discerning clients across the globe, including many celebrities and public figures. SHINO BAY’s mission is to establish a standard of excellence in achieving natural looking results, with particular emphasis on making the best technologies, treatments and procedures available to you, for complete and optimal management of any aesthetic challenges, time or nature deals out. For more information, visit our website at: www.shinobayderm.com. F: ShinoBayDerm