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Big Lots Introduces New Baby Line, b*loved

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COLUMBUS, Ohio, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Big Lots is giving families a new budget-friendly option when it comes to purchasing baby supplies. Families typically spend upwards of $12,000 on child-related expenses in their baby’s first year of life. Thanks to Big Lots, b*loved gives customers premium brand baby products with everything moms and dads need to keep babies clean, comfortable and dry. Customers looking for a great value on products ranging from diapers and wipes to baby wash and shampoo can shop Big Lots first with b*loved.

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“Big Lots takes pride in providing our customer a great selection of quality baby care products at a price she loves,” said Richard Chene, Executive Vice-President, Chief Merchandising Officer. “At the core of our assortment are b*loved diapers which are made with pride in the USA and have unique characteristics such as accordion-stretch fasteners, contour shaping and a super absorbent core.”

As a brand built on quality, b*loved features products that are comparable to leading national brands. To meet the increasing demand for premium quality products at great prices, the line includes items like shampoo, detangler, baby oil, baby wipes and diapers, starting at $1.50.

Big Lots has always carried a wide array of baby products, but the b*loved line will expand Big Lots’ offerings and provide shoppers with premium quality products and a wide variety of other baby necessities. For additional information or to view the product line, visit www.biglots.com/bloved.

Learn more about Big Lots, speak with a company representative or arrange a store visit, contact the Big Lots Media Hotline at 1-877-614-1274.

About Big Lots, Inc.
Headquartered in Columbus, Ohio, Big Lots, Inc. (NYSE: BIG) is a unique, nontraditional, discount retailer operating 1,461 Big Lots stores in 48 states with product assortments in the merchandise categories of Food, Consumables, Furniture, Seasonal, Soft Home, Hard Home, and Electronics Accessories. Our vision is to be recognized for providing an outstanding shopping experience for our customers, valuing and developing our associates, and creating growth for our shareholders. For more information, visit www.biglotsmedia.com

National Park Service And National Park Foundation Launch Find Your Park Virtual View Tour, Connecting People With Parks Across The Country

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NEW YORK, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — In advance of next year’s National Park Service Centennial, the Park Service and the National Park Foundation today kicked off a nationwide campaign to encourage people to learn about and connect with the 407 national parks by launching a one-of-a-kind interactive installation that invites them to share their stories about their favorite parks and discover new parks and public lands they might want to visit.

National Park Foundation.

Today, Secretary of the Interior Sally Jewell will join National Park Service Director Jonathan B. Jarvis, National Park Foundation Interim President Dan Wenk and Centennial Ambassador Bella Thorne to unveil a musical installation and the Find Your Park Virtual View Kiosks, which will connect people in New York City and several other cities to national parks across the country over the coming weeks. This marks the beginning of the Find Your Park campaign to educate people about and connect them to their national parks in preparation for next year’s National Park Service Centennial celebration.

“When the National Park System was created in 1916, no one would have imagined that technology could someday enable schoolchildren in New York to explore parks thousands of miles away with the touch of a button,” said Secretary of the Interior Sally Jewell. “While we never want a virtual experience to replace a genuine connection, we are hopeful the display will provide a gateway that inspires people to visit their parks and fall in love with the beauty, history and culture that make up our national parks and public lands.”

“National parks offer a variety of experiences for visitors, and the Find Your Park Virtual View Tour invites more Americans to stop and see what new opportunities await when they engage with national parks and the programs offered by the National Park Service,” said Director Jarvis. “There are diverse parks and historic sites across the nation, and with each stop on the Find Your Park Virtual View Tour, we’re connecting them with more Americans than ever before. Tap the screen and within seconds you’ll be speaking with a ranger or park visitor at Grand Teton National Park in Wyoming or at Martin Luther King Jr. National Historic Site in Atlanta, Georgia and exploring what the park has to offer in real-time.”

“Technology is a great way for my generation to connect with national parks,” Bella Thorne said. “I can’t believe that this tour makes it possible for me to stand in the middle of New York City and talk to a park ranger at Golden Gate National Recreation Area! It is a great reminder that national parks, near and far, can touch our lives every day.”

The Find Your Park installation gives visitors the opportunity to experience all 407 national parks in an interactive one-minute musical rotation. It uses audio, visual, and geo-location elements to inspire a new generation to discover the breadth of the national parks and the work of the National Park Service. To complement the installation and further demonstrate that it is easier than ever to Find Your Park, Find Your Park Virtual View Kiosks will be stationed at the launch event to connect visitors directly to National Park Service staff, influencers and park-goers at national parks across the country.

The Find Your Park Virtual View Kiosks will be available to the public at the North Flatiron Plaza in New York City on April 2 and April 3 and then will embark on a nationwide tour, giving others across the U.S. the chance to experience and connect with our national parks in a special way.

Everyone is encouraged to find their parks and share their stories on FindYourPark.com, which will feature an interactive story gallery with inspirational stories from the general public, National Park Service employees, and celebrity Centennial Ambassadors Bill Nye (scientist), Bella Thorne (TV and film actress), Roselyn Sanchez (TV and film actress), Terrence J. (TV personality) and Mary Lambert (singer/songwriter and LGBT advocate). Those who share their stories on FindYourPark.com and opt into The Centennial Project contest will be entered for a chance to have their submission brought to life by one of the celebrity Centennial Ambassadors as part of the centennial celebration in 2016.

Also on FindYourPark.com is a searchable list of ideas for ways to find your park, including in-park and digital activities. Content will be socialized with #FindYourPark, and FindYourPark.com will act as a hub for the public to share their park stories and inspire each other.

Find Your Park Virtual View Tour Schedule

  • April 2-3:
    • North Flatiron Plaza (New York, NY)
  • April 9-10:
    • El Pueblo de Los Angeles Historical Monument (Los Angeles, CA)
  • April 16-17:
    • National Mall and Memorial Parks (Washington, DC)

The Find Your Park Virtual View Tour was produced by GREY NY – the agency that also developed and implemented the integrated Find Your Park campaign. Find Your Park includes a stream of programs, exhibits, events, promotions and public activities throughout 2015 and 2016 that will encourage everyone to find their park. As a holistic marketing campaign, Find Your Park includes broadcast, print, digital, outdoor and radio creative featuring arresting visuals of the national parks, as well as public relations, influencer and social media efforts.

ABOUT THE NATIONAL PARK SERVICE
More than 20,000 National Park Service employees care for America’s 407 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Learn more at: www.nps.gov.

ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org.

CONTACT:

Alanna Sobel

April Slayton

Meg Martin

National Park Foundation

 National Park Service

GREY

(202) 796-2538 office

 (202) 208-6843 office

(212) 546-2451 office

[email protected]

 [email protected]

[email protected]

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Silver Jeans Co.™ and Jose Bautista collaborate on a signature denim collection: The Joey Series for Silver Jeans Co. to hit stores this Fall

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LOS ANGELES, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Canadian-based denim company, Silver Jeans Co., is looking outside the box for its next big denim hit and has tapped brand ambassador and Toronto Blue Jay, Jose Bautista, to deliver it. The brand and the batter have teamed up to design a collection of signature jeans called the Joey Series, a nod to Jose’s nickname “Joey Bats”, which are due out this fall.

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“Jose’s style off the baseball field, along with his exceptional work ethic on the field, made a signature collection a perfect next step in our evolving partnership,” says Michael Silver, CEO for Silver Jeans Co.™.

The result of a close collaboration with Jose Bautista and the Silver Jeans Co. design team, the Joey Series collection will feature a classic straight fit and a loose fit in a variety of washes. Special details include unique stitching on the watch pocket, an embroidered insignia on the inside waistband label and printing on the pocket bag, designed exclusively for Jose Bautista. The initial production will be limited and boasts a collectible, numbered hangtag.

“Developing this line with Silver Jeans Co.™ was a fun and unique experience,” Bautista says. “Stepping outside of my normal routine and getting to see some of my personal creativity come to life like this was fantastic. I’m looking forward to more collaborative projects to come.”

Bautista and his signature jean are key players the ongoing Silver Jeans Co.™ “Work Hard. Be Great.” campaign. Additional marketing support will include in-store displays, fan engagement events, and a forthcoming national media campaign.

The Joey Series will be available at retail locations where Silver Jeans Co. is currently sold in North America as well as its Mall of America retail location and online at www.silverjeans.com.

About Silver Jeans Co.™
Silver Jeans Co.™ is a division of Western Glove Works, a family-owned company producing quality denim products for 90 years. Established in 1991 by Michael Silver, its devotees know Silver Jeans Co.™ as the must-have brand for those who demand a perfect fit from their jeans. The brand gives fashion savvy yet cost-conscious customers the latest styles and best quality at an affordable price. As a company, Silver Jeans Co.™ is always striving to fulfill its mission to weave the passion of its handcrafted jeans into the story of your life. Silver Jeans Co.™ products are sold in the US at its own freestanding retail location in Mall of America, independent retailers such as M. Fredric, specialty chains such as Buckle, and major department stores such as Nordstrom, Macy’s, and Dillard’s. Suggested retail price for Silver Jeans Co.™ jeans range from $80-100, $39-79 for tops, and $89-119 for outerwear. For more information, visit: www.silverjeansco.com.


Post® Pebbles™ Cereal Recruits New Captains to Lead Team Pebbles Campaign

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PARSIPPANY, N.J., April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Post Foods, LLC, announced the addition of two new talents to lead the friendly competition between Fruity Pebbles and Cocoa Pebbles to see which flavor has the most passionate fans. Basketball and celebrity superstar, Shaquille O’Neal, will lead Team Fruity, while American actress, dancer and singer, Bella Thorne, will head Team Cocoa.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7461151-post-pebbles-bella-thorne-shaq/

Photo – http://photos.prnewswire.com/prnh/20150402/196209

“We are excited to expand the Team Fruity and Team Cocoa rosters with amazing talents who exemplify the Pebbles spirit,” said Sue Fruzzetti-Reich, Senior Brand Manager at Post Foods, LLC. “Since the Pebbles flavor showdown kicked off early last year, our Team Captains and teammates have done a great job at rallying support behind Fruity and Cocoa. Both sides have a passionate fan base and it has kept the competition tight. We know both Shaq and Bella will bring a renewed surge of energy to their respective teams and inspire fans to share their love for Pebbles.”

In the Fruity Pebbles vs. Cocoa Pebbles showdown, Pebbles fans of all ages have been asked to choose a side – Team Fruity or Team Cocoa. Fans can support their favorite flavor online by choosing a team at www.TeamPebbles.com, accessible on desktop, mobile and tablet. The microsite will also serve as a sweepstakes hub, allowing fans to enter a unique code found inside new Team Pebbles boxes featuring Shaq and Bella for the chance to win an Orlando VIP family vacation. In addition to the grand prize, fans will be eligible to win prizes such as a Meet and Greet with Shaq or Bella, electric scooters, GoPro cameras and gift cards.

“Fruity Pebbles brings out the big kid in me,” said four-time NBA Champion Shaquille O’Neal. “After a great Pebbles season last year, I’m excited to suit up and go head-to-head against Bella and Team Cocoa. I can’t wait to lead the Team Fruity charge, this is going to be a slam dunk!”

Fans will be able to collect Fruity Pebbles boxes featuring Shaquille O’Neal and Cocoa Pebbles boxes featuring Bella Thorne on store shelves nationwide beginning April 2015. New television spots starring both celebrities battling it out for their favorite flavor will begin airing in mid-May.

“I’m a huge fan of Cocoa Pebbles and am pumped to lead Team Cocoa,” said teen sensation Bella Thorne. “Just because I’m not a professional athlete, doesn’t mean I’m not competitive. I’m ready to show Shaq and his team that while I may be small, Team Cocoa has BIG game and is ready to take Team Fruity down!”

For more information about Post Pebbles, please visit www.TeamPebbles.com or www.PostFoods.com/our-brands/pebbles/. Connect with Pebbles on social media by following @GoTeamFruity and @GoTeamCocoa on Twitter, on Facebook at www.Facebook.com/PebblesCereal, and on Instagram via @TeamPebbles.

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, Honeycomb® and Post Goodness™-To-Go. Post is dedicated to nourishing goodness, providing consumers with a variety of breakfast choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Foods, visit www.PostFoods.com.

 

Post Pebbles Recruits New Captains to Lead Team Pebbles Campaign.

 

Choose your side! Will you join Shaq on Team Fruity or align with Bella to root on Team Cocoa? The choice is yours!

 

Professional basketball legend Shaquille O’Neal gears up to lead Team Fruity to victory!

 

Young Hollywood sensation Bella Thorne takes charge, now leading Team Cocoa!

 


Government Seeks Public Comments to Help Define What Constitutes a Healthy Diet

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Government Seeks Public Comments to Help Define What Constitutes a Healthy Diet

More fruits, vegetables and whole grains. Less saturated fat and added sugars.


WASHINGTON, April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — These are some of the evidence-based recommendations presented by the 2015 Dietary Guidelines Advisory Committee to the Departments of Agriculture, and Health and Human Services as part of the revisions to the Dietary Guidelines for Americans that take place every five years.

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Before the Committee’s recommendations become official, the government wants to hear from you. You can submit comments online by May 8, 2015; the government will post them for viewing by May 22.

Some of the Committee’s recommendations are:

  • More fruits, vegetables and whole grains. Fruits, vegetables and whole grains are essential for good health. However, today’s typical diet does not meet the recommended intake levels of these foods.
  • Less saturated fat and added sugars. While the intake of fruit, vegetables and whole grains is generally low among the population, the consumption of foods high in saturated fat and added sugars, such as sweetened beverages, is excessive, which in turn contributes to obesity and other health problems.
  • Meat in moderation. Generally speaking, eating too much red or processed meat can affect a person’s health. However, a moderate amount of lean red meat can be part of a healthful diet.
  • Limited amounts of alcohol and coffee. According to the evidence reviewed by the Committee, limited consumption of alcohol and coffee does not tend to affect overall health. In the case of alcohol it is important to note that the Committee’s analysis only applies to adults. Alcohol consumption is not recommended for pregnant women or individuals whose health may be adversely affected by alcoholic drinks.
  • Coffee consumption in moderation can be part of a healthy person’s diet, although it is worth taking into account how much sugar and cream are added to each drink.
  • Good health habits. In addition to proper nutrition, it is also important to practice good health habits such as managing one’s weight, exercising, sharing more family and home-cooked meals, as well as general health monitoring with the help of a doctor.

To learn more about health and nutrition, see USA.gov and GobiernoUSA.gov, the U.S. Government’s official web portals in English and Spanish, and part of the U.S. General Services Administration (GSA).


(Español) McDonald’s USA anuncia un nuevo paquete de beneficios para sus empleados incluyendo aumentos de sueldo y tiempo libre remunerado en restaurantes de propiedad de la compañía

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Sorry, this entry is only available in Español.

Cal/OSHA Urges Employers with Outdoor Workers to Prepare for Heat Season Now

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Cal/OSHA Urges Employers with Outdoor Workers to Prepare for Heat Season Now


OAKLAND, Calif., April 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA is urging employers with outdoor workers to prepare for high heat now. According to the National Climatic Data Center, 2014 was the hottest calendar year on record since 1895 in California, and the Center has already recorded similarly record-breaking temperatures over the last two months. Preparation is essential to prevent heat illness which can include headaches, fatigue, excessive sweating and muscle cramps in the early stages, and can rapidly progress to mental confusion, vomiting, fainting, seizures and death.

“Employers must ensure they take the steps necessary to protect outdoor workers, especially during times of high heat,” said Christine Baker, Director of the Department of Industrial Relations. Cal/OSHA is a division within DIR.

Employers are required to take the following minimum, basic steps:

  • Train all employees and supervisors about heat illness prevention.
  • Provide employees with enough cool, fresh water to drink at least 1 quart per hour, and encourage them to do so.
  • Provide access to shaded areas, and encourage employees to take rest breaks of at least 5 minutes – before they feel any sickness.
  • Develop and implement written procedures – in English and other languages as necessary – for complying with Cal/OSHA’s Heat Illness Prevention Standard.

“California has the most extensive heat illness prevention requirements in the country,” said Cal/OSHA Chief Juliann Sum. “The goal is to ensure that outdoor workers are not risking their health.”

Employers must also take special protective measures when temperatures reach 95 degrees or above. Supervisors must:

  • Observe workers for signs of heat illness.
  • Provide close supervision of workers in their first 14 days of employment (to ensure acclimatization).
  • Have effective communication systems in place for calling emergency responders if necessary.

An amended heat regulation has been proposed by the Occupational Safety & Health Standards Board. The board has requested that the amendments be approved by the Office of Administrative Law with an effective date of May 1, 2015 – in time for this year’s growing season. The proposed amended regulation and guidance on the amendments are posted on DIR’s website.

Cal/OSHA offers additional information and resources on heat illness prevention online, with illustrated heat illness fact sheets, videos and training kits available in multiple languages. The online resources include details on free training for all employers with outdoor worksites in both Northern and Southern California.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Kathleen Hennessy at (510) 286-1163.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For non-media inquiries, contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department

 


Millennials Define Future of Media

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Millennials Define Future of Media

15th Annual Horowitz Cultural Insights Forum Highlights Need for Authentic Content


NEW YORK, April 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — Millennials are defining the future of media. With media more fragmented than ever, understanding how to reach this key audience is critical. At last week’s 15th Annual Cultural Insights Forum in New York, over 300 media industry executives gathered to hear speakers from ESPN, ABC Family, Hulu, ARRIS, Cisco, DISH/Sling TV, and more discuss the latest insights, research, and strategies for creating and distributing content to engage Millennials.

Adriana Waterston, Horowitz’s SVP, Insights & Strategy, shared the research firm’s newest data showing that overall pay TV and over-the-top (OTT) services, like Netflix or Hulu Plus, currently co-exist, rather than directly compete. The picture changes dramatically among Millennials. According to Horowitz’s New TV Universe segmentation, traditional viewers, who watch the majority of their content through multichannel (live, DVR, VOD), comprise 66% of the viewing universe. Among Millennials, traditional viewers make up only 35% of the universe; the remaining 65% fall into leading-edge segments that rely heavily on OTT.  View chart

Despite their shift away from traditional TV, Millennials are more into TV content than their 35+ counterparts. New methods of viewing, like bingeing and catch-up viewing, allow Millennials to carefully curate their content—and the content that is proving popular shares a common thread. Pointing to the success of shows like Jane the Virgin, Empire, and Black-ish, Waterston says, “Millennials are most certainly shaping the future in their quest for diversity and authenticity in content.” 28% of Millennials report regularly watching content from premium networks, more than twice the rate of those 35+. Millennials also report watching original series made for the web (like Hulu Originals) at almost three times the rate of viewers 35+ (31% vs. 11%, respectively). Waterston adds, “Both the numbers and the narratives presented at the Forum tell us today’s viewers are looking for authentic content that reflects their realities and their lives.”

The theme of authenticity pervaded the day. During a panel on engaging multicultural, multiplatform Millennials, Hulu’s Rodrigo Mazon said of Hulu Original East Los High, “The beauty is that when you achieve that kind of authenticity, the audience can perceive it […] At that point, it doesn’t matter if it’s a multicultural show, a white show, or an all Latino show, as long as it feels authentic, the audience buys in.”

Beyond content, speakers also stressed the importance of social in driving their brand among Millennials. Bradley Bredeweg, Executive Producer and Co-Creator of ABC Family’s The Fosters, noted that “part of the job has become going online and engaging with your audience […] that’s just what you sign up for now, and if you don’t, you lose your Millennial audience.”

For more, follow #culturalinsights15 on Twitter or visit https://storify.com/LizOD/identity-matters

The presentation, video from the day, and Horowitz’ State of Cable and Digital Media and Viewing the Viewer studies are available for purchase. Contact [email protected] for information.

Press Contact: Liz O’Donnell, [email protected], 617-918-7062

 


FIBRA Prologis Announces New Time for First Quarter 2015 Earnings Conference Call

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FIBRA Prologis Announces New Time for First Quarter 2015 Earnings Conference Call


MEXICO CITY, April 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — FIBRA Prologis (BMV: FIBRAPL 14), the leading owner and operator of Class-A industrial real estate in Mexico, today announced that its first quarter 2015 earnings call and webcast scheduled for Friday, April 24, will take place at 8 a.m. CT/9 a.m. ET.

To access a live broadcast of the call, dial +1 877 256 7020 (toll-free from the United States and Canada) or +1 973 409 9692 from all other countries and enter conference code 7239313. A live webcast can be accessed at www.fibraprologis.com in the Investor Relations section April 24.

A telephonic replay will be available April 24–May 24 at +1 855 859 2056 from the U.S. and Canada or at +1 404 537 3406 from all other countries using conference code 7239313. The replay will be posted in the Investor Relations section of the FIBRA Prologis website.

ABOUT FIBRA PROLOGIS
FIBRA Prologis is the leading owner and operator of Class-A industrial real estate in Mexico. As of December 31, 2014, FIBRA Prologis was comprised of 184 logistics and manufacturing facilities in six industrial markets in Mexico totaling 31.4 million square feet (2.9 million square meters) of gross leasable area.

FORWARD-LOOKING STATEMENTS
The statements in this release that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations, estimates and projections about the industry and markets in which FIBRA Prologis operates, management’s beliefs and assumptions made by management.  Such statements involve uncertainties that could significantly impact FIBRA Prologis financial results. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements, which generally are not historical in nature.  All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to rent and occupancy growth, acquisition activity, development activity, disposition activity, general conditions in the geographic areas where we operate, our debt and financial position, are forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Although we believe the expectations reflected in any forward-looking statements are based on reasonable assumptions, we can give no assurance that our expectations will be attained and therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. Some of the factors that may affect outcomes and results include, but are not limited to: (i) national, international, regional and local economic climates, (ii) changes in financial markets, interest rates and foreign currency exchange rates, (iii) increased or unanticipated competition for our properties, (iv) risks associated with acquisitions, dispositions and development of properties, (v) maintenance of real estate investment trust (“FIBRA”) status and tax structuring, (vi) availability of financing and capital, the levels of debt that we maintain and our credit ratings, (vii) risks related to our investments (viii) environmental uncertainties, including risks of natural disasters, and (ix) those additional factors discussed in reports filed with the “Comisión Nacional Bancaria y de Valores” and  the Mexican Stock Exchange by FIBRA Prologis under the heading “Risk Factors.” FIBRA Prologis undertakes no duty to update any forward-looking statements appearing in this release.

Non-Solicitation – Any securities discussed herein or in the accompanying presentations, if any, have not been registered under the Securities Act of 1933 or the securities laws of any state and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Securities Act and any applicable state securities laws. Any such announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein or in the presentations, if and as applicable.

 

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Texas home remodeling projects continued to be popular, profitable in 2014

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Texas home remodeling projects continued to be popular, profitable in 2014

Texas Association of Realtors releases the 2015 Texas Remodel Valuation Report


AUSTIN, Texas, April 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — Home remodeling projects in Texas’ major cities continued to be popular and profitable in 2014, according to the 2015 Texas Remodel Valuation Report released today by the Texas Association of Realtors. The report analyzes the recoup costs in 2014 for more than 20 different remodeling projects nationwide, in the West South-Central U.S., and in Austin, Dallas, El Paso, Houston, McAllen and San Antonio.

Scott Kesner, chairman of the Texas Association of Realtors, commented, “With housing demand at an all-time high in Texas, even the smallest remodeling projects can contribute to a home’s resale value. Texas homeowners don’t have to make a large investment for their home to sell faster or at a higher price.”

Four of the five Texas markets in the report showed gains in project recoup costs in 2014, excluding Houston, which showed small declines in recoup cost growth. For the second year in a row, functional remodeling projects were significantly more profitable than upscale remodels and additions.

According to the report, the most profitable remodeling projects were dominated by those that boosted a home’s curb appeal. Steel entry door and garage door replacements ranked among the top five projects in most markets, recouping up to 113.2 percent and 107.6 percent of recoup costs, respectively. Siding, roofing and window replacements – and a new project, stone veneer accents – also frequently yielded higher returns than costs.

Projects that maximized a home’s existing square footage and sustainability continued to be popular in 2014, but less so than in 2013. Basement remodels recouped up to 98 percent of project costs, but attic bedroom additions – popular in 2013 – were no longer a top project. Backup power generators, the most profitable project in the 2014 report, remained a top project in only two markets yet still recouped up to 129.2 percent of project costs.

Conversely, big-ticket projects and upscale additions were increasingly less profitable in 2014. The least profitable project in most markets – sunroom additions – recouped only between 29.3 percent and 51.8 percent of the total project cost, 10 percent less on average than in 2013.

Kesner concluded, “The most profitable remodeling projects vary not only from market to market, but on a neighborhood-by-neighborhood basis as well. A Texas Realtor can explain which home improvements are typical for a seller’s neighborhood and are most popular among area homebuyers, as well as provide recommendations for reputable contractors who perform high quality work.”

About the Texas Remodel Valuation Report
The Texas Remodel Valuation Report is based on survey data from the 2015 Cost vs. Value Report by the National Association of Realtors and Remodeling magazine. The Texas Association of Realtors distributes insights about the Texas housing market each month, including quarterly market statistics, trends among homebuyers and sellers, luxury home sales, international trends and more. To view the Texas Remodel Valuation Report in its entirety, visit www.TexasRealEstate.com.

About the Texas Association of REALTORS®
With more than 90,000 members, the Texas Association of REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. We advocate on behalf of Texas REALTORS® and private-property owners to keep homeownership affordable, protect private-property rights, and promote public policies that benefit homeowners. Visit TexasRealEstate.com to learn more.

CONTACT: Stacy Armijo
Pierpont Communications
512-448-4950
[email protected]

 


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