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LALA to Donate Again to TeletonUSA During Live Broadcast

November 18, 2014

LALA to Donate Again to TeletonUSA During Live Broadcast

Disabled Kids to Benefit from LALA Donation

DALLAS, Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — LALA, one of the largest dairy products companies in the US and Latin America, will present a check to TeletonUSA during their live fundraising telecast to air December 12 and 13 on Spanish-language television station Univision. LALA and TeletonUSA invite everyone to donate as well.

TeletonUSA favors a culture of integration of people with disabilities, cancer and autism. The organization raises funds from private parties and companies to build and operate low-cost rehabilitation centers for children who can normally not afford the therapies they need. TeletonUSA also donates a percentage of funds raised to other organizations that are just as dedicated to helping children across the United States.

This is the second consecutive year in which LALA will donate funds to TeletonUSA. “Our social commitment is to look out for the wellbeing of the people in the communities where we have a presence and we are proud to contribute to TeletonUSA,” said Mauricio Galvan, Marketing Director, LALA Branded Products.

LALA’s mission is to “nourish for a lifetime” and goes hand in hand with TeletonUSA’s philosophy “science and heart united to save lives.” LALA invites everyone to send messages of support to the child patients of CRIT USA through #DaMasDeLoBueno. The messages of support will encourage children to continue with their rehabilitation work and will help create a mural that will be presented to CRIT USA in San Antonio later this year.

About LALA

LALA is the premier dairy product company in Latin America with over 60 years in the market and a broad portfolio of milks, dairy and non-dairy foods that nourish consumers throughout all stages of their lives. With a strong manufacturing and distribution presence in the US, Mexico and Central America, LALA provides fresh quality products to millions of consumers every day.

About TeletonUSA

In 2012, Fundacion Mexamerica became an independent organization and thus changed its registration to what is now known as Fundacion TeletonUSA. TeletonUSA has strong roots in the Hispanic community and its traditions. It strives to promote essential values, including family, love, solidarity and trust, and has made it a goal to help children with disabilities, cancer and autism in the United States.
The newest chapter in TeletonUSA’s history is the grand opening of the first CRIT in the United States. The Children’s Rehabilitation Institute of TeletonUSA opened its doors in October 2014 and is emblematic of TeletonUSA’s goal “Hispanic families united to help our children.”

(Español) Mujer Legendaria De Ford 2014

November 18, 2014

Sorry, this entry is only available in Español.

Luis Fonsi, Sofia Vergara, Daisy Fuentes, Jennifer Aniston, Michael Strahan and Jon Hamm Join Marlo Thomas to Star in 11th Annual St. Jude Thanks And Giving® Campaign This Holiday Season

November 18, 2014

Luis Fonsi, Sofia Vergara, Daisy Fuentes, Jennifer Aniston, Michael Strahan and Jon Hamm Join Marlo Thomas to Star in 11th Annual St. Jude Thanks And Giving® Campaign This Holiday Season

Chino y Nacho, Maná, Banda El Recodo, Pamela Silva Conde, Raúl González, Rashel Diaz, Leslie Grace,
and more also lend support to campaign

MEMPHIS, Tenn., Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — Luis Fonsi, Sofia Vergara, Daisy Fuentes, Jennifer Aniston, Michael Strahan and Jon Hamm join Marlo Thomas in leading a star-studded roster of celebrities lending their time and talents in support of the 11th annual St. Jude Thanks and Giving^®campaign. This year, a new slate of exclusive online videos starring Pamela Silva Conde, Raúl González, Rashel Diaz, Jencarlos Canela, Leslie Grace, Roberto Tapia, and Ana Maria Canseco have been created for the campaign. Fans from around the world will be able to view these spots from their tablets and smart phone devices across various social media and popular websites.

Photo – http://photos.prnewswire.com/prnh/20141118/159336

St. Jude Thanks and Giving is an unprecedented union of celebrities, media and 60 of the nation’s leading brands and companies that asks consumers to donate while they shop this holiday season and join St. Jude in finding cures and saving children. National television spots and movie theatre trailers featuring the stars alongside St. Jude patients will debut Thanksgiving week and continue running through the end of the year.

“It’s been nearly 10 years since my first visit to St. Jude,” said Luis Fonsi, Puerto Rican singer and Latin Grammy^® winner. “Since then, every time I meet kids fighting for their lives and their families at St. Jude I’m further inspired to help spread their lifesaving mission to my fans and followers. Because St. Jude freely shares the breakthroughs it makes, every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.”

In addition to the national television and online spots, St. Jude celebrity friends Daisy Fuentes, Keith Urban, Sabrina Soto and Olivia Holt have created and designed special gifts that will be for sale during the holiday season online at the St. Jude Gift Shop with 100 percent of profits, after all related expenses, going back to the hospital.

Daisy Fuentes, entrepreneur, model and fashion designer, designed an exclusive charm necklace, featuring an artistic “LOVE” charm and a St. Jude child logo cutout charm.
World renowned songwriter, vocalist, musician and guitarist Keith Urban designed a holiday ornament featuring one of his guitars, a “St. Jude Rocks” design and his logo on the back.
Design expert Sabrina Soto created a slate cheese board exclusively for St. Jude. The gift set includes an assortment of cheese utensils and two sticks of chalk to help personalize any party spread.
Actress Olivia Holt brought inspiration to an iPhone case with the powerful message, “Keep your head up, keep your heart strong.”

The campaign receives additional support from celebrity friends Maná, Chino y Nacho, Banda El Recodo, Ismael Cala, Ximena Duque, Gabriel Coronel, Gloria Ordaz, Sonja Smith, Alberto Mateo, Roxana Garcia, Karent Sierra, Christian Carabias, Paula Arcila, Anna Sobero, Maria Andrea Fridmann, Guadalupe Venegas, Galo Arellano, Carolina Sandoval, James Tahhan, Juan Manuel Cortes, Carlos Augusto Maldonado, Jose Antonio Alvarez, Fabian Rios, Cynthia Olavarria, Kimberly Dos Ramos, Karolina Con K, Paula Lamas, Lily Aldridge, Marsha Ambrosius, Garcelle Beauvais, Camilla Belle, Max Burkholder, Shirley Caesar, Erica Campbell, Dorinda Clark Cole, Monique Coleman, Rachael Leigh Cook, Judd Daugherty, Ricky Dillard, James Fortune, Brian Geraghty, Hunter Hayes, AJ Johnson, Donnie McClurkin, Jennette McCurdy, Jonathan McReynolds, Smokie Norful, Elisabeth Röhm, Karen Clark Sheard, Marina Squerciati, Mark Steines, Ashley Tisdale, Michelle Williams, Mike Wolfe among others, in the form of social media support, participation in the St. Jude Give thanks. Walk., and more.

“I am always so touched by the love and support our celebrity friends lend to our St. Jude Thanks and Giving program year after year,” said Marlo Thomas. “Beyond their time and talent, they bring their full hearts to this campaign — and you can see that in the genuine warmth they share with the children. The awareness they bring to St. Jude is vital to our mission. Through these beloved stars, we are able to reach millions across the country each year; and in doing so, we continue to receive amazing support, which allows us to keep my father’s founding promise that no family ever pays St. Jude for anything — not for treatment, travel, housing or food. That’s because we believe all a family should worry about is helping their child live.”

The national television spots will air on network and cable television channels, as well as online, in both English and Spanish. In addition, movie trailers starring celebrity friends appear in theatres nationwide – including Regal Entertainment Group, AMC Theatres, Cinemark, Carmike Cinemas and many others – as well as on American Airlines and Delta Air Lines flights. All of the spots, as well as exclusive behind-the-scenes footage, will debut online in late November.

The St. Jude Thanks and Giving campaign began as a holiday-focused fundraising effort and has grown into an annual tradition that has raised more than $487 million thanks to tremendous public support. Throughout the months of November and December, consumers shopping where the St. Jude logo is displayed can make a donation at checkout or purchase specialty items that benefit St. Jude. Those wanting to support the lifesaving mission of St. Jude are also invited to donate online or by phone at 800-4STJUDE. For more information, visit www.stjude.org.

Additional Celebrity Quotes
Sofia Vergara
“This is my 3rd year working with St. Jude and it means so much to be a part of a team that helps save children’s lives,” said Sofia Vergara. “This year I appeared with Sebastian in one of the St. Jude Thanks and Giving television spots. He is such an inspiration to me. Your support will help ensure that Sebastian and so many children like him from across America and around the world continue to benefit from the lifesaving research and treatment being done every day at St. Jude.”

Jennifer Aniston
“I love being a part of the St. Jude Thanks and Giving campaign,” said Jennifer Aniston. “This year I appeared with Sam and Waylon in the TV commercials. They are the true stars and I had so much fun spending time with them. I am so inspired with their amazing courage and perseverance. This holiday season you can join the fight against childhood cancer and help St. Jude continue its research to find cures and save the lives of children across America.”

Michael Strahan
“Over the past several years I’ve met so many of the incredible children receiving treatment at St. Jude Children’s Research Hospital,” said Michael Strahan. “Their stories are inspiring and their positive attitudes are amazing. The research being done at St. Jude is so critically important, it benefits children across the country and families don’t have to pay for anything. I hope everyone will join me and support St. Jude in the fight against childhood cancer.”

Jon Hamm
“I am honored to be a part of the St. Jude Thanks and Giving campaign this year,” said Jon Hamm. “With your help, we can give hope to children across the country battling cancer and other deadly diseases. And no family ever pays St. Jude for anything thanks to people who support programs like the St. Jude Thanks and Giving campaign.”

About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude

Honda Rolls out the Red Carpet for Developers, Launches Honda Developer Studio in Silicon Valley to Grow App Ecosystem

November 18, 2014

Honda Developer Studio Logo (PRNewsFoto/American Honda Motor Co., Inc.)

Honda Rolls out the Red Carpet for Developers, Launches Honda Developer Studio in Silicon Valley to Grow App Ecosystem

MOUNTAIN VIEW, California, Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — As part of its ongoing effort to elevate the connected car experience, Honda has unveiled Honda Developer Studio, an online portal and open innovation workspace in Silicon Valley. The portal and garage will enable developers to work directly with Honda engineers to create apps that are road-ready more quickly. The announcement comes on the heels of Google’s debut release of the Android Auto software developer kit (SDK), which allows Android developers to easily extend their apps to the in-vehicle environment.

Photo – http://photos.prnewswire.com/prnh/20141118/159315
Logo – http://photos.prnewswire.com/prnh/20141118/159314LOGO

Starting in December, Honda Developer Studio will enable app developers to test their Android Auto apps in a prototype vehicle environment and collaborate with Honda R&D teams. The goal is to help developers refine their ideas and accelerate the learning curve for newcomers to the automotive industry by encouraging them to consider “automotive grade” engineering principles, as well as driver safety and privacy – top Honda priorities – from the get go.

“App developer participation in the automotive space has the potential to transform the in-car experience,” said Nick Sugimoto, senior program director for Honda Silicon Valley Lab. “We want to foster app developer participation and enthusiasm, and help them dream-up new experiences that will give drivers access to the latest in digital innovation.”

Honda Developer Studio is the product of Honda Silicon Valley Lab (HSVL), Honda’s open innovation laboratory in the San Francisco Bay Area. HSVL was founded to help accelerate Honda’s global information technology research and development efforts, and forge new strategic partnerships with technology companies.

Developers interested in working with Honda should visit the Honda Developer Studio portal online, where they will be able to begin a dialogue with Honda engineers and schedule time to meet the team at a newly built workspace in Mountain View.

About Honda

Honda established operations in America in 1959 and now employs more than 39,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion.

Honda operates 16 major research and development centers in the U.S., including the Honda Silicon Valley Lab, with the capacity to fully design, develop and engineer many of the products Honda produces in North America.

Based on its longstanding commitment to “build products close to the customer,” Honda operates 17 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions; Honda all-terrain vehicles; power equipment products, such as lawn mowers, mini-tillers and general purpose engines; as well as the HondaJet advanced light jet and GE Honda HF120 jet engines.

Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2013, more than 94 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 11 different models, including four passenger cars and seven light trucks using domestic and globally sourced parts. A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production source for the next generation Acura NSX supercar.

Florida Atlantic University Poll Finds Hispanics More Optimistic about the Future than Current Conditions

November 18, 2014

Florida Atlantic University Poll Finds Hispanics More Optimistic about the Future than Current Conditions

BOCA RATON, Fla., Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — Hispanic consumers tend to feel they are not doing as well as in the past but anticipate that the growing economy will help improve their situation, according to the latest Hispanic consumer confidence index by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).

The index slipped from 76.4 in September to 73.4 in October. However, the drop was concentrated in the Current Conditions Index, which went from 79.3 in September to 74.6 in October.

When Hispanics were asked about their current personal financial conditions, only 46 percent reported they are better off than a year ago, down from 49 percent in September. Additionally, the number of Hispanics who said it is a good time to buy big ticket items such as furniture, a refrigerator, stove or television also decreased from 53 percent in September to 50 percent in October.

This pessimism about their current conditions is in contrast with the Expectations Index. When asked about the economic outlook for 2015, 57 percent of Hispanics surveyed expected a good financial outlook for the country, up from 50 percent in August. Additionally, two out of three are optimistic about their financial situation for 2015. Optimism about the country during the next five years has increased each month since the BEPI began, from 36 percent in August, to 41 percent in September and finishing at 45 percent in October.

Income strata did not seem to affect the feeling of stagnation but hope for the future. For example, only 34 percent of low income Hispanic households indicated they are better off than a year ago, but 51 percent expect an improvement in their personal finances in 2015.

“A possible explanation for the optimistic outlook of the economy could be that Hispanic consumers believe a stronger labor market will improve their situation,” said Monica Escaleras, director of FAU BEPI.

Additional information about this survey and the initiative can be accessed at www.business.fau.edu/bepi or by contacting Monica Escaleras at 561-297-1312 or [email protected].

Infinity Auto Insurance Hosts AB 60 Informational Workshops

November 18, 2014

Infinity Auto Insurance Hosts AB 60 Informational Workshops

Sessions designed to help Spanish-speaking individuals maneuver through the DMV

and familiarize them with State vehicle insurance requirements

LOS ANGELES, Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — With the California Department of Motor Vehicles (DMV) estimating that 1.4 million drivers are unlicensed or insured due to being undocumented, new state law AB 60 will grant undocumented immigrants the opportunity to lawfully obtain a driver’s license starting January 1, 2015.

To help these prospective new drivers get familiar with the proper documentation and procedures needed to obtain their licenses under this new law, including car insurance requirements, Infinity Auto Insurance will continue hosting its series of free AB 60 informational sessions throughout Southern California on Wednesday, November 19, 2014 from 4 p.m. to 6 p.m.

“For more than 60 years, Infinity Auto Insurance has been an industry leader in helping the under served Hispanic community,” said Greg Fasking, Vice President, Consumer Marketing with Infinity Auto Insurance. “These informational workshops are another way insurance shows its commitment to helping Latinos through the important process and privilege of lawfully obtaining a driver’s license.”

Attendees will receive a comprehensive informational package including eligibility requirements, study resources and sample tests to help pass the DMV written test as well as be informed of vehicle insurance requirements needed to take the behind-the-wheel driving exam. Specific questions will also be answered by bilingual Infinity staff at every site regarding the entire process. For more information visit www.infinityauto.com/AB60 or call 1-888-290-AB60.

WHEN:	Wednesday, November 19, 2014
	4 – 6 p.m.

WHERE:	Verdugo Insurance
	8943 Woodman Ave. Pacoima, CA 91331

	Invision Insurance
	6631 Eastern Ave # A Bell Gardens, CA 90201

	UniAmerica Insurance
	935 N. Avalon Blvd. Wilmington, CA 90744

	Gustavo Chavez Vela Auto Insurance
	433 N. State College Blvd. Anaheim, CA 92806

About Infinity Auto Insurance:

Infinity Property and Casualty Corporation (NASDAQ—IPCC) is a national provider of personal automobile insurance. Infinity Insurance is part of the Infinity Property and Casualty group of companies. Infinity received an A “Excellent” Financial Strength Rating from A.M. Best. For more information about Infinity, please visit InfinityAuto.com.

Goya Foods Donates 300,000 Pounds Of Food To Catholic Charities

November 18, 2014

Goya Foods Donates 300,000 Pounds Of Food To Catholic Charities

Donation to Benefit Catholic Charities’
Feeding Our Neighbors Campaign in New York and Address Needs of Unaccompanied Minors from Central America
Throughout the United States

SECAUCUS, N.J., Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic-owned food company in the United States, donates 300,000 pounds of food to Catholic Charities of the Archdiocese of New York’s Feeding Our Neighbors campaign, to support a vast network of food pantries and emergency food programs throughout the archdiocese.

Photo – http://photos.prnewswire.com/prnh/20141118/159269
Logo – http://photos.prnewswire.com/prnh/20140904/143145

This year, with the help of Goya, Feeding Our Neighbors extends its reach beyond the New York area to support other Catholic Charities agencies in communities that are providing services to unaccompanied minors arriving from Central America. In total, 100,000 pounds of the donation will be distributed to agencies of Catholic Charities located throughout New York, Texas, Washington D.C. and Arizona. Food will also be distributed to the regions of Central Florida and Southern California by agencies of the National Latino Evangelical Coalition.

“We have been blessed to be able to help those who need it the most and to support organizations like Catholic Charities that have a tremendous impact on so many lives,” says Bob Unanue, President of Goya Foods. “We thought it was important to not only provide food to help feed thousands of New Yorkers in need during the holiday season, but to also send food to the unaccompanied children throughout the country.”

Since January 2012, 100 percent of contributions to the Feeding Our Neighbors campaign have helped support food pantries in New York that serve non-Catholics and Catholics alike after the holiday season has left them bare. This year, the campaign runs from Sunday, January 25^th to Sunday, February 1^st2015. During this week, donations can be made to local parishes and schools in the Archdiocese of New York. “I am proud of Feeding Our Neighbors as a truly united effort by Catholic Charities to fight hunger in New York and help those in need who are struggling to put food on their tables,” says Cardinal Timothy Dolan, Archbishop of New York. “We are very grateful for the ongoing support from our parishes and schools in addition to the new partnership with Goya this year.”

The goal of the Goya Gives and Feeding Our Neighbors campaign is to inspire New Yorkers to answer the basic call to help feed our hungry neighbors, while also expanding efforts to include the needs of the unaccompanied children throughout the country. “Through the support of Goya and our network of Catholic Charities programs in communities across the nation, we will make a significant impact on children across the United States who are hoping to reunite with their families,” says Monsignor Kevin Sullivan, Executive Director of Catholic Charities of the Archdiocese of New York. “We will also extend our efforts to meet the needs of these children through collaboration with the National Latino Evangelical Coalition in distributing this donation of food.”

For more information about Goya Foods, please visit www.goya.com. For more information about the Feeding Our Neighbors campaign, please visit www.catholiccharitiesny.org/feedingourneighbors.

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

About Catholic Charities of the Archdiocese of New York: Catholic Charities, a federation of approximately 90 agencies and programs located throughout the 10 counties of the Archdiocese of New York, helps solve the problems of New Yorkers in need – non-Catholics and Catholics alike– with services that protect and nurture children, resolve family crises, assist the hungry and homeless, support the physically and emotionally challenged, and integrate immigrants and refugees. Follow us on Twitter and Facebook. For more information on how to donate or volunteer, please visit our website at catholiccharitiesny.org.

Press Contact:
Natalie Maniscalco	Paul Costiglio
[email protected]	[email protected]
845.659.6506	646.823.1175

99 Cents Only Stores® to sell 6-foot pre-lit Christmas trees FOR ONLY 99 CENTS to the first 99 customers in line on Black Friday

November 18, 2014

CITY OF COMMERCE, Calif., Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — 99 Cents Only Stores will sell 6-foot pre-lit artificial Christmas trees FOR ONLY 99 CENTS to the first 99 customers in line on Black Friday! On Friday, November 28^th, the California based retailer will open all its stores located in California, Nevada, Arizona and Texas, at 8:00AM, to offer this one-time exclusive deal.

These trees come in easy-to-carry packaging and contain a user’s manual for easy set-up:

The tree is perfectly sized to fit anywhere
Comes with pre-attached hinged branches
Includes pre-strung mini lights
Tree stand included

Customers will not need to look further to find decorations for their new Christmas tree. 99 Cents Only Stores has a broad selection of ornaments, garlands, and tree skirts, as well as unique decor items, candy and gift wrapping products to help save during this Holiday season!

About 99 Cents Only Stores

With over 30 years of operating experience, 99 Cents Only Stores is the leading operator of extreme retail value stores in California and the southwestern United States. As of November of 2014, the Company operated 363 stores located in the states of California, Texas, Arizona and Nevada. Stores offer everyday consumable products, household and seasonal items that are primarily priced at 99.99¢ or less.

Media Contact: Maider Izeta at 323-595-9849 or [email protected]

*For store locations, visit www.99only.com

Logo – http://photos.prnewswire.com/prnh/20140211/LA62673LOGO

Sherwin-Williams Announces Color Of The Year 2015

November 18, 2014

COTY Dining Room_Coral Reef SW 6606 — Coral Reef (SW 6606), the Sherwin-Williams 2015 Color of the Year, featured in a dining room

CLEVELAND, Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — Perfectly suited to celebrate a mid-decade year that’s poised for revitalization, Coral Reef (SW 6606) is Sherwin-Williams Color of the Year 2015. The uplifting, vivacious hue with floral notes is the perfect mélange of pink, orange and red that can be used to liven up any space.

Pulled from the Sherwin-Williams Buoyant palette, Coral Reef channels floral components, which are prominently featured in current fashion trends. Other palette colors are reminiscent of vintage floral patterns, influenced by natural-healing botanicals and the trend for green urban spaces.

“Coral Reef embodies the cheerful approach to design that we’re seeing for the coming year. Its unexpected versatility brings life to a range of design aesthetics, whether traditional, vintage, cottage or contemporary. Simply add this carefree color to your home’s palette and watch your creativity blossom,” said Jackie Jordan, director of color marketing, Sherwin-Williams.

Although Coral Reef has the chutzpah to stand by itself on a single accent wall or object like a front door or piece of furniture, its outgoing personality begs for company. Colors that make it truly sing include Cotton White (SW 7104) and Black Fox (SW 7020), as well as other floral hues, such as the Baroness (SW 6837) and lush greens, such as Paradise (SW 6720).

To relax it slightly, Coral Reef works with warm neutrals such as Sedate Gray (SW 6169) or buttery yellows like Hubbard Squash (SW 0044). Driftwood, medium wood tones and metal finishes also complement its flower-garden hue. For vintage quality that’s hard to beat, Coral Reef and aged matte brass make a perfect pair.

Standing out in a vibrant color forecast

Each year, Jordan and other Sherwin-Williams color experts research color influences from around the world to determine the annual color forecast and the Color of the Year. Color Forecast 2015 is comprised of 40 colors grouped into four palettes. In addition to the Buoyant palette in which Coral Reef resides, the forecast includes the Chrysalis, Voyage and Unrestrained color palettes.

Buoyant

“After weathering the recession and finally seeing signs of growth, the Buoyant palette reflects our enthusiasm with colors that evoke big, bright florals in fashion and interiors. Our spirits echo the optimism following World War II when GIs returned from exotic locales, bringing tropical prints and tiki-inspired looks,” said Jordan.

Chrysalis

As technology rushes ahead, the colors of Chrysalis offer a calm oasis — a place to pause and find balance. The palette’s colors range from off-black to chalky neutrals and dusty blues, for more comfortable interiors.

“An influence for Chrysalis is the appreciation of earth’s natural striations,” said Jordan. “Patterns created by the land and sky are driving inspiration for colors found in nature, from beach rocks to stormy skies.”

Voyage

From space tourism to undersea resorts, the sci-fi dreams of past decades are more viable than ever. The Voyage palette looks to these outer limits, featuring hues imagined while emerging from the water into the atmosphere — undersea teal, bright green kelp, light watery blue and deep space purple.

“The colors of Voyage are supernatural and magical. The palette is driven by unusual atmospheric events including a decade-best aurora borealis, keeping our eyes focused on the heavens,” said Jordan. “The palette’s lighter colors create an uplifting space, while its deeper tones combine to add drama.”

Unrestrained

From bold, ethnic-inspired colors and designs to the Bohemian lifestyle, the Unrestrained palette celebrates free-spirited wanderlust. Its saturated primary hues include sunny yellow, lively turquoise and bright blue, as well as black and white. Each can be used for a pop of color, or combined to create a vibrant, energetic space.

“South Africa’s colorful art scene and focus on the 2016 Summer Olympics in Rio de Janeiro have influenced a Carnival-like spirit, inspiring design with a zest for life. The vibrant colors of Unrestrained reflect that aesthetic,” said Jordan.

Color Confidence

Using Sherwin-Williams suite of easy-to-use color selection tools, consumers can explore Color Forecast 2015 and more than 1,500 Sherwin-Williams colors. Online tools include Chip It!, which creates a colorful palette from any picture, and Sherwin-Williams Color Visualizer, which enables them to virtually “try on” paint colors.

The ColorSnap^®smartphone app allows consumers to create a palette from a photo or explore colors by family, while the ColorSnap Studio iPad^® app offers color inspiration and the ability to virtually paint a wall with a swipe of a finger.

All Sherwin-Williams color resources can be found at http://www.sherwin-williams.com/color.

Color Forecast 2015 Colors

Chrysalis	Voyage	Buoyant	Unrestrained
Roycroft Mist Gray (SW 2844)	Cyberspace (SW 7076)	Roycroft Bottle Green (SW 2847)	Frank Blue (SW 6967)
Aqua-Sphere (SW 7613)	Cloak Gray (SW 6278)	Cape Verde (SW 6482)	Flyway (SW 6794)
Moody Blue (SW 6221)	Expressive Plum (SW 6271)	Paradise (SW 6720)	Nifty Turquoise (SW 6941)
Willow Tree (SW 7741)	Decorous Amber (SW 0007)	Ryegrass (SW 6423)	Pickle (SW 6725)
Bona Fide Beige (SW 6065)	Antiquity (SW 6402)	Wood Violet (SW 6557)	Black Magic (SW 6991)
Sticks & Stones (SW 7503)	Impetuous (SW 6916)	Baroness (SW 6837)	Marshmallow (SW 7001)
Oyster Bar (SW 7565)	Crystal Clear (SW 6756)	Hubbard Squash (SW 0044)	Humorous Green (SW 6918)
White Hyacinth (SW 0046)	Watery (SW 6478)	Coral Reef (SW 6606)	Decisive Yellow (SW 6902)
Cotton White (SW 7104)	Riverway (SW 6222)	Pier (SW 7545)	Marquis Orange (SW 6650)
Black Fox (SW 7020)	Seaworthy (SW 7620)	Sedate Gray (SW 6169)	Tanager (SW 6601)

Ask Sherwin-Williams™

For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Recently, Sherwin-Williams was ranked “Highest in Customer Satisfaction with Paint Retailers, Two Years in a Row” and “Highest in Customer Satisfaction Among Exterior Paints” by the J.D. Power 2014 Paint Satisfaction Study. Sherwin-Williams products can only be found at its more than 4,000 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest, Instagram and Tumblr.

Contact:
Thalia Rybar
AC&M Group
704-697-4413
[email protected]

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/

Award-Winning National Adoption Campaign Celebrates 10 Years and More than 22,000 Children Adopted from Foster Care

November 18, 2014

WASHINGTON, Nov. 18, 2014 /PRNewswire-HISPANIC PR WIRE/ — As an extension of their award-winning National Adoption campaign, the U.S. Department of Health and Human Services, AdoptUSKids and the Ad Council are unveiling a new series of public service advertisements (PSAs) today designed to continue to encourage the adoption of children from foster care with an emphasis on the importance of keeping siblings together. Since the launch of the campaign in 2004, more than 22,000 children who were once photo-listed on the AdoptUSKids website are now with their adoptive families and over 35,000 families have registered to adopt through AdoptUSKids.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7378851-ad-council-national-adoption-campaign-celebrates-10-years-22000-children-adopted/

The new PSAs will be unveiled today by JooYeun Chang, Associate Commissioner of the Children’s Bureau, at an event to celebrate the 10^th anniversary of the National Adoption Campaign and recognize accomplishments in achieving permanency for children and youth in foster care through the U.S. Department of Health and Human Services’ Adoption Excellence Awards.

“The bond between brothers and sisters is critically important, particularly for children in foster care. Being with their siblings can enhance their sense of safety and well-being and provide natural, mutual support,” said Health and Human Services Secretary Sylvia M. Burwell, “The message of this new round of PSAs is essential and I look forward to seeing the continued success of the campaign.”

There are currently 402,000 children in the foster care system in the United States of America and nearly 102,000 children (under 18 years of age) waiting for adoption. Approximately 23% of children and youth actively photolisted on the AdoptUSKids website and waiting for placement in adoptive homes were registered with one or more siblings. Sibling relationships are often the longest-lasting relationships for children in foster care.

“Adopting Deanta and Ranija is the most important thing that I have done in my life,” said Raenell Crenshaw, an adoptive parent who adopted her two children out of foster care, “I am so glad that my husband and I were able to keep them together. Having a brother or sister is such an influential and life-defining relationship. I want to encourage all prospective parents to think about the importance of keeping siblings together. I am so happy that I welcomed them both into our family.”

Created pro bono by advertising agency Kirshenbaum Bond Senecal + Partners (kbs+), and Hinge Digital, the new English and Spanish television, radio, print, outdoor and digital PSAs conclude with the well-known tagline: “You don’t have to be perfect to be a perfect parent.” The PSAs feature parents participating in activities with their children such as a father trying to build a tree house without carpentry skills, a mom roller blading with her sons even though she is not a skilled skater and a mom and dad accidentally burning their daughter’s favorite breakfast. The objective is to reassure potential parents that all kinds of people have the potential to make a positive impact on a child’s life. All of the PSAs direct audiences to visit AdoptUSKids.org or to call 1-888-200-4005 (English) or 1-877-236-7831 (Spanish) to receive the latest information about the foster care system and the adoption process.

“This campaign has one of the hardest asks in a PSA and the results in the last ten years have been truly extraordinary,” said Lisa Sherman, president and CEO of the Ad Council. “Thousands of parents have welcomed children into their homes, their families and their hearts. By reminding parents that they don’t have to be perfect to make a lifelong difference in somebody’s life, we look forward to continuing to see the transformative impact of this campaign on families throughout the country.”

The Ad Council will distribute the new PSAs to media outlets nationwide this week. Per the Ad Council’s model, the PSAs will run in time and space donated by the media.

Since its initial launch in 2004, the campaign has received more than $430 million in donated media support across television, radio, print, outdoor and digital media.

“Working with the Ad Council and AdoptUSKids over the last several years has truly been a rewarding experience for many at KBS,” said Ed Brojerdi, CEO of KBS NY. “We hope the campaign and this new, comical series of PSAs helps bring greater awareness to issues surrounding adoption and draws attention to the importance of keeping siblings together.”

“It was a pleasure working with the Ad Council and AdoptUsKids to bring this important adoption message to life,” said Roland Gauthier, Executive Producer and Founder of Hinge Digital, “We are seeing clients that want original creative, in part because of the popularity of independent animation on Vimeo, YouTube and other social media platforms. We are very proud to be part of such an important and emotionally touching campaign, and want to help spread the word.”

For more information about adoption, or about becoming an adoptive parent to a child from foster care, please visit www.AdoptUSKids.org or visit the campaign’s communities on Facebook and Twitter.

Campaign Partners

U.S. Department of Health and Human Services’ Administration for Children and Families
Within the Department of Health and Human Services (HHS), the Administration for Children and Families (ACF) is the agency that is responsible for federal programs that promote the economic and social well-being of families, children, individuals, and communities. The Administration on Children, Youth and Families (ACYF) administers national programs for children and youth; works with states, Tribes, and local communities to develop services that support and strengthen family life; seeks joint ventures with the private sector to enhance the lives of children and their families; and provides information and other assistance to parents. Many of the programs administered by ACYF focus on children from low-income families; abused and neglected children; children and youth in need of foster care, independent living, adoption or other child welfare services; preschool children; children with disabilities; runaway and homeless youth; and children from Native American and migrant families. For more information on ACF’s adoption programs, please visit http://www.acf.hhs.gov/programs/cb/focus-areas/adoption.

AdoptUSKids
AdoptUSKids is a multi-faceted, federally funded project whose mission is to raise public awareness about the need for families for children in foster care, and assist States, Territories and Tribes to recruit and retain foster and adoptive families and connect them with children. The project is managed through a cooperative agreement with the Children’s Bureau at ACF.

KBS (kirshenbaum bond senecal + partners)
KBS (kirshenbaum bond senecal + partners) is the brand agency for an inventive world. We are an integrated creative, advertising and marketing agency committed to inventing the highest value ideas for our clients and for ourselves. Our team of passionate inventors and creative entrepreneurs is dedicated to doing things that matter and making things that matter. Today KBS serves a diverse roster of clients that includes American Express, BMW, Harman, HomeGoods, Simmons Bedding Company, William Grant & Sons, Boar’s Head, TE Connectivity and Vanguard. For more information on KBS a member of the MDC Partners Network, please visit www.kbsp.com or follow us @kbsp_agency.

Hinge Digital
Hinge Digital (Hinge) is an integrated creative production studio and digital agency, specializing in dynamic visuals for broadcast, film, out-of-home, digital and print. Our work spans from strategy and concept development through live action production, animation and post-production visual effects. Our team of passionate and experienced storytellers is dedicated to bringing your ideas to life. Hinge serves a diverse roster of clients that includes adidas, Intel, UPS Store, Dunkin’ Donuts, Microsoft, Merck, Nike, UPMC, NVIDIA, and EA. For more information on Hinge, please visit http://www.hingedigital.com or follow us @hingedigital.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org/, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

You don't have to be perfect, to be a perfect parent. Visit AdoptUSKids.org