Discovery Familia Presents A New Series With Fun And Easy Home Decorating Tips
Discovery Familia Presents A New Series With Fun And Easy Home Decorating Tips
Hosted by interior designer Linda Ruiz, CASA LINDA premieres November 20
MIAMI, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Discovery Familia is adding a new series to its Thursday lineup: On CASA LINDA, Mexican interior decorator Linda Ruiz comes to the rescue of design-challenged individuals with quick and affordable suggestions for adding style and beauty to their homes. CASA LINDA will air Thursdays at 10PM E/P starting November 20.
Logo – http://photos.prnewswire.com/prnh/20130222/MM64872LOGO
With her direct approach, quirky sense of humor and philosophy that a well-designed living space makes anyone’s life better, Linda – a sought-after interior designer and popular figure on the Internet and social media – visits homes that need a quick makeover, offering her experience and tips for DIY and craft projects. Whether choosing what color to paint the walls, turning vases into candlesticks or creating an elegant centerpiece, Linda shows viewers that even the most ordinary objects can be special and unique, adding a personal touch to every corner of their home.
CASA LINDA is making its debut on Discovery Familia thanks to a network partnership with MiTu (www.MiTuinc.com), a media company dedicated exclusively to digital content that caters to Latinos.
CASA LINDA got its start, and also can be seen, on the YouTube channel “MiTu Life” (www.youtube.com/mitu). Discovery Familia will air episodes in an extended, multiplatform format for social media and Internet as well.
For more about Discovery Familia news and programming, follow us on facebook.com/discoveryfamilia and visit our webpage, www.discoveryfamilia.com.
ABOUT DISCOVERY FAMILIA
Part of Discovery Communications, Discovery Familia is the Spanish-language network dedicated to Hispanic women and the things that matter in their lives. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming to prepare them for the world around them. In the evening, the channel offers programming for women, focusing on such topics such as, home decor, food, health, beauty and parenting. For more information, please follow us on Facebook at facebook.com/discoveryfamilia or visit www.discoveryfamilia.com.
ABOUT MITU
MiTu is a next-generation Hispanic media company. Its digital network of Latino content creators is dedicated to presenting high-quality programming for today’s connected global Latino audiences in English, Spanish and Portuguese. The network features everyday people and experts in their fields producing content around their particular passion points distributed worldwide through a variety of social and digital distribution platforms enabling an ultra-targeted environment for advertisers and brand integrations. MiTu is headquartered in Culver City, CA, and has operations in Miami, Mexico & Bogota. For more information, please visit www.MiTuinc.com.
Second Affordable Care Act Open Enrollment Period Begins November 15th
Second Affordable Care Act Open Enrollment Period Begins November 15th
Ad Council and Enroll America Relaunch National “Take Care, People” Campaign Targeting Uninsured Women; Have Already Received $20 Million in Donated Advertising
WASHINGTON, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Non-profit Enroll America, the nation’s largest health care enrollment coalition, is working with the Ad Council to encourage women to sign up for health insurance under the Affordable Care Act during the next open enrollment period, which runs from November 15, 2014 through February 15, 2015.
To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7368551-enroll-america-ad-council-second-affordable-care-act-open-enrollment-period-begins/
Photo – http://photos.prnewswire.com/prnh/20141113/158469
While more than 15 million Americans got health insurance during the first enrollment period that ended this past March, tens of millions of Americans still remain uninsured, according to research commissioned by Enroll America. However, less than a third of all uninsured say that they have heard about the new health insurance plans available to them (29%) or about the financial help available under the law (26%).
“Last year, we made incredible progress in enrolling Americans in health insurance through the Affordable Care Act. But, tens of millions of Americans still stand to benefit from these new options,” said Anne Filipic, President of Enroll America. “Whether on the airwaves or at the grassroots level, our goal is to reach as many consumers as possible with the information they need to get covered before the enrollment window closes on February 15.”
To raise awareness, Enroll America is working with the Ad Council to continue its successful “Take Care, People” integrated public service advertising (PSA) campaign encouraging the uninsured, particularly women, to enroll. According to the U.S. Department of Labor, women make 80% of the health care decisions for their families. Women are also 47% more likely than their male counterparts to share information about health care with their friends, family and community. Lack of awareness is a critical issue among women, however, with 79% of those in the Enroll America study saying they do not know enough about the new law.
“We know that women in the U.S. are very involved and concerned about their family’s health, but misinformation or a lack of information is standing in the way of their health insurance coverage,” said Lisa Sherman, President and CEO of the Ad Council. “With only a three month enrollment window this year, it’s never been more critical that we reach these women and provide them with the resources and support they need to get covered.”
Research from Enroll America shows that most Americans are uninsured because their employer does not offer insurance or they believe they can’t afford coverage. However, during the first open enrollment period, 85% of people who signed up for health coverage through the Marketplace qualified for financial assistance that reduced the cost of their premium. On average, consumers who received financial help paid just $82 per month.
A recent survey by PerryUndem found that more than eight in ten of the remaining uninsured (84%) were open to enrolling in this or future open enrollment periods. The survey also found:
- Perceptions of unaffordability kept many from even checking to see what they might qualify for; only one in five of the currently uninsured knew about the availability of financial help.
- Latinos were much less likely to know about the availability of financial help/tax subsidies or that health plans could not deny them because of pre-existing conditions.
- Young adults (ages 18-29) were less aware about the specifics of the law and insurance terminology.
Enroll America is conducting thousands of “Get Covered America” events across the country, where people can enroll in person at local churches, schools and libraries, as well as large-scale enrollment events. To find a local event where you can get in-person application help, visit GetCoveredAmerica.org/events.
The “Take Care, People” PSAs will continue to run in print, broadcast, outdoor, radio and web outlets in space and time entirely donated by the media. The English and Spanish PSAs drive to GetCoveredAmerica.org and communicate the benefits of enrolling in health coverage made available under the ACA, including that: health insurance is affordable, preventive care is free, and financial help is available to help the uninsured pay for their health insurance plan.
Since the “Take Care, People” campaign first launched in February of 2013, media outlets around the country have donated more than $20 million in advertising time and space to help educate consumers about their options for quality, affordable coverage. The public service ads have received support from traditional, digital and alternative outlets including Facebook, Lifetime and UpStares, among others.
About Get Covered America and Enroll America
Get Covered America is a national campaign of Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance available under the Affordable Care Act. With operations in eleven states (AZ, FL,GA, IL, MI, NC, NJ, OH, PA,TN and TX), our grassroots team is powered by passionate staff and volunteers with one motivating goal: to give Americans the information they need to choose an affordable health insurance plan that’s right for them and their families. Enroll America is the nation’s leading health care enrollment coalition, bringing together community and health organizations, businesses and others to inform consumers about the new health coverage options and how to enroll in them. It is an independent, nonpartisan, nonprofit 501c(3) organization.
About Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
NeverWet releases NeverWet Fabric
LANCASTER, Pennsylvania, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — NeverWet is proud to release a consumer fabric spray with unparalleled, superhydrophobic water repellency. NeverWet fabric coatings are transparent and do not change the feel of the fabric, while offering superhydrophobic fabric performance. These formulations are especially effective for outdoor furniture, boots and shoes, uniforms, outdoor and hunting gear, and automobile interiors. They are easy to apply in a single step, using pump spray technology. For the best results, allow treated items to dry for 24 hours before exposing the surface to water. If clothing is going to be submerged, both sides must be coated.
Photo – http://photos.prnewswire.com/prnh/20141112/158249
Check out our latest videos that showcase these NeverWet Fabric coatings:
FlowRider — http://youtu.be/cSVujYkyoXo
Water Fight — http://youtu.be/xKzsZ9YOayE
Dirty Girl — http://youtu.be/sF5cGGa2HaU
Drill Instructor — http://youtu.be/XEO9kmyVe-A
NeverWet Outdoor Fabric is the perfect solution to protect and preserve outdoor clothing, shoes and furniture against moisture. In one simple step, do-it-yourselfers can keep outdoor items dry, clean and protected. NeverWet Outdoor Fabric will repel water from a variety of textiles including polyester, poly/cotton blends, canvas, leather and suede. This solvent-based technology is completely breathable and provides a crystal clear finish that will not change the feel or appearance of treated items. It is the ideal solution for protecting jackets, gloves, shoes, boots, patio furniture cushions, camping gear, backpacks, umbrellas and more against water-damage.
NeverWet Boot and Shoe water repelling fabric treatment is applied in one simple step and dries to a crystal clear finish that will not change the look or feel of the item. The treatment forms a protective barrier around the individual fibers on the surface and will protect fabrics such as suede, polyester, polyester/cotton blends, canvas and leather from water damage. It is the ideal application for tennis shoes, athletic shoes, winter boots and more.
NeverWet Hunting and Outdoor Fabric dries odorless and is designed to keep items dry longer. This crystal clear formula allows fabrics to breathe, while dramatically repelling water from the surface. NeverWet Hunting & Outdoor Fabric preserves outdoor gear against damaging moisture without changing the look or feel of the fabric, and it dries odorless. It is ideal for use on polyester, canvas, nylon, suede and more. It is suitable for use on tents, camping gear, hats, hunting boots and apparel.
NeverWet Auto Interior liquid repelling treatment is designed to keep automobile fabrics dry longer. This crystal clear formula allows fabrics to breathe, while dramatically repelling liquids from the surface. NeverWet Auto Interior protects fabrics against damaging liquids and stains without changing the look or feel. It is ideal for use on leather, cloth, and synthetic & natural fibers. It is suitable for use on automotive upholstery, floor mats, carpets and car seats.
INDUSTRIAL — NeverWet DWR (Durable Water Repellant) is also available for industrial applications. Click this link for more details (http://www.rustoleum.com/en/product-catalog/industrial-brands/neverwet/industrial-gallons/neverwet-dwr-fabric).
NeverWet, LLC (www.neverwet.com) is the world leader in developing superhydrophobic and superoleophobic coatings for practical uses. The technology has won multiple awards including Top New Technology from Popular Science and others listed here (www.neverwet.com/news/ ). Stay tuned, as NeverWet is planning additional amazing new products over the next few months.
Rust-Oleum is the exclusive manufacturer and distributor of these products. For more details, please visit http://www.rustoleum.com/neverwet