Celebrating the Heritage of Tomorrow with Verizon

September 24, 2014

Celebrating the Heritage of Tomorrow with Verizon

Verizon Communications Celebrates Hispanic Heritage Month

HOUSTON, Sept. 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, Verizon Communications recently debuted its “Heritage of Tomorrow” campaign. This initiative aims to spotlight Hispanic individuals, groups and ideas making a positive impact in their communities by building a better future through the use of technology.

Six real stories told through a series of videos and images introduce Verizon consumers to six distinctive ideas that have improved the lives of others. Creative visuals and real-life conversations blend with fun and engaging dialogue to bring these individuals to life, in their own words. The end result is a thought-provoking representation of going beyond the norm to create lasting legacies.

“We’re extremely proud of the energy and passion in these stories,” said Kim Collins, Director of Multicultural Marketing at Verizon Wireless. “As a company passionate about advances in technology and communications to enrich and empower people to move ahead in all aspects of life, Verizon is committed to empowering and recognizing Hispanic achievement.”

“It’s a simple idea: human ingenuity paired with Verizon’s technology can create positive change,” said Vicent Llopis, Executive Creative Director at Lopez Negrete Communications. “It’s also a campaign about celebrating untold stories, which meant the videos had to be compelling and shareable, while also conveying clearly and directly the relationship between Verizon and the Latinos sharing their stories.”

Lopez Negrete Communications will create more than 30 videos, using a blend of styles from documentary narratives to intimate one-on-one interviews, and will push the digital aspect of the campaign through the creation of a unique English- and Spanish-language landing page. Campaign messaging is published on the Spanish-language Verizon Wireless Twitter account and the Somos Verizon FiOS Facebook and Twitter accounts. The landing page offers one convenient place to experience all the videos, sharing how technology can positively affect the future.

“Latino achievement and traditions continue to play a major role in shaping U.S. culture. For months, and in some cases years, Verizon has provided the technology, resources and support to make possible Hispanic contributions in the U.S. This campaign does an excellent job of telling some of those human stories,” said Oscar Madrid, Director of Multicultural Marketing at Verizon.

To view these stories on the dedicated Heritage of Tomorrow website, visit http://www.verizon.com/creafuturo/.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in the Hispanic marketplace and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy Lopez Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand leadership, digital, social media, public relations, and promotions. Award winning throughout a rich, 29-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, including Verizon Communications Inc. (Wireless and Telecom), Bank of America, Wal-Mart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, NBCU Entertainment, Kraft Foods (Singles and Natural Cheeses), and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 250 employees who keep clients at the forefront of a burgeoning Hispanic market.

Alcohol Justice Researchers Publish New Articles on State Alcohol Excise Taxes and Alcohol Ads on Public Transit in Journal of World Medical and Health Policy

September 24, 2014

SAN RAFAEL, California, Sept. 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — Researchers at Alcohol Justice have received news that accounts of two long-term projects have been published in a special alcohol policy issue of World Medical and Health Policy. “Optimal U.S. State Alcohol Excise Taxes to Recover Government Cost of Excessive Consumption” by Holley Shafer, and “Alcohol Ads on Public Transit: Policies From Major Metropolitan Areas in the United States” by Sarah Mart and Jessica Blakemore, are now available.

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Shafer’s study measures the abysmal failure of state governments to raise additional taxes to compensate for direct government and societal costs of alcohol-related health care, crime prevention, productivity loss, criminal justice, and property damage. Excessive alcohol consumption causes an estimated $223 billion in economic harm annually in the United States with $94 billion in direct cost to federal, state, and local governments.

“This study illuminates the tremendous shortfall of alcohol excise taxes to recover the significant economic cost of excessive consumption borne by states,” stated Shafer, Senior Research and Policy Analyst at Alcohol Justice. “Raising alcohol excise taxes is the single most effective public health intervention to reduce excessive consumption and alcohol-related harm, and states can use these optimal figures as a starting point to examine their alcohol tax policies.”

Mart & Blakemore studied the presence and types of alcohol advertising policies for public transit in major metropolitan areas in the United States. They analyzed these policies to find whether they ban or allow alcohol ads on public transit. Then they looked at actual ad ban language to categorize its location in agency policy, contract requirements, or government policy.

“Cities and counties do not have to accept alcohol ads, on transit vehicles or other public property,” said Sarah Mart, Director of Research at Alcohol Justice. “Instead, municipalities should demand that sign brokers such as Clear Channel bring in advertising that does not pose documented threats to the safety of children who live there. Municipalities should protect youth by refusing to advertise harmful products such as alcohol.”

To request an electronic copy of either article, please email the authors.

Click the following links to read Alcohol Justice fact sheets about increasing alcohol taxes and out-of-home alcohol advertising.

Contact: Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336

U.S. Department of the Treasury, U.S. Department of Housing & Urban Development, and the Ad Council Launch New Public Service Ads to Reach Struggling Homeowners

September 24, 2014

U.S. Department of the Treasury, U.S. Department of Housing & Urban Development, and the Ad Council Launch New Public Service Ads to Reach Struggling Homeowners

Ongoing effort urges homeowners with mortgage trouble to learn about free foreclosure prevention assistance through the Making Home Affordable Program

WASHINGTON, Sept. 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — In an effort to increase awareness of the Making Home Affordable® (MHA) Program’s free resources and assistance for struggling homeowners, the U.S. Department of the Treasury (Treasury), the U.S. Department of Housing and Urban Development (HUD), and the Ad Council today launched a new series of public service advertisements (PSAs) as a part of their Foreclosure Prevention Assistance campaign.

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7324252-ad-council-treasury-hud-nuevos-anuncios-servicio-publico-hacen-hogares-asequibles/

MHA launched in 2009 and is a critical part of the Administration’s strategy to help homeowners avoid foreclosure, stabilize the country’s housing market, and improve the nation’s economy. The program offers a range of solutions, including lower monthly mortgage payments for struggling homeowners, as well as options for unemployed or underemployed homeowners and those who owe more than their homes are worth. To date, MHA has helped more than 1.5 million families nationwide.

This latest phase of the campaign aims to reach struggling homeowners who may be current on payments, but are, as a result of some hardship, juggling expenses to make ends meet. Many of these homeowners may be unaware that MHA has expanded its options, and may have a solution available to address their particular financial situation.

Nearly 1 in 17 homeowners has fallen behind on his or her mortgage, underscoring the continued need for MHA, which was recently extended through at least December 31, 2016.

“As the economy continues to heal from the Great Recession, many homeowners still struggle to make their mortgage payments,” said Deputy Treasury Secretary Sarah Bloom Raskin. “The good news is that help is still available. This new PSA campaign is our latest effort to raise awareness of the free government resources available through Making Home Affordable to assist struggling homeowners in avoiding foreclosure.”

“Although the housing market and economy are making a steady recovery, many struggling homeowners would still benefit from the one-on-one counseling services a HUD-approved housing agency can provide them,” said Federal Housing Administration Commissioner Carol Galante. “More than 1.5 million families have already benefitted from the Making Home Affordable Program, and we hope this effort to educate homeowners will lead to many more families using these free services and getting the help they need to stay in their homes.”

“While MHA has already helped so many across the country, our research shows that many families continue to rebalance their finances to meet their mortgage payments. They know they need help but don’t know where to find it,” said Peggy Conlon, president and CEO of the Ad Council. “We hope the advertising will reach those in need, letting them know they don’t have to face this problem alone and inspiring them to reach out for help.”

Ad Council research shows that many homeowners are juggling their finances each month in order to pay their mortgage. They may fall behind on other bills, work two jobs, and find ways to fix things around the house themselves in order to make ends meet. Even if these struggling American homeowners are not behind on their mortgage payments, they could still reach out for help from Making Home Affordable. With that in mind, Chicago-based advertising agency Schafer Condon Carter (SCC) created pro bono the new TV, print, radio, outdoor and digital PSAs to strongly encourage homeowners not to give up hope and remind them that there are free resources available to help.

“This new campaign will broaden the reach of MHA and extend the message of its benefits to more Americans who are struggling every day to meet the financial demands of their mortgages,” said David Selby, President and Managing Partner of SCC. “The advertising seeks to resonate with these homeowners by acknowledging the commitment they make to keep their homes while letting them know that there is additional help available.”

The PSAs, which are available in English and Spanish, direct homeowners to call 888-995-HOPE (4673) to speak one-on-one with experts at HUD-approved housing counseling agencies about solutions based on each family’s individual circumstances. The Hotline is available 24 hours a day, 7 days a week. Additionally, the campaign drives homeowners to MakingHomeAffordable.gov for program eligibility and information.

Per the Ad Council model, all PSAs will be aired and run in time and space donated by media organizations. Since the campaign was launched in 2010, media outlets have donated over $135 million in airtime and space.

President Obama to Speak at CHCI’s 37th Annual Awards Gala

September 23, 2014

President Obama to Speak at CHCI’s 37th Annual Awards Gala

WASHINGTON, Sept. 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — CHCI Chair Rep. Rubén Hinojosa announced today that President Barack Obama will address the largest Latino gala in the country at CHCI’s 37th Annual Awards Gala on Thursday, October 2, 2014 at the Walter E. Washington Convention Center. This marks five of the past seven years President Obama has addressed the CHCI Gala, going back to when he was a presidential candidate in 2008.

Photo – http://photos.prnewswire.com/prnh/20140923/147986

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“CHCI is proud to once again welcome President Obama to our 37th Annual Awards Gala on October 2nd,” said Rep. Rubén Hinojosa, CHCI Chair. “His attendance reflects his ongoing commitment to the Latino community and to the future Latino and Latina leaders that CHCI works so hard to develop each year.”

CHCI’s 37th Annual Awards Gala, themed “Building Our Future, Together” will convene the nation’s largest and most prestigious gathering of Hispanic nonpartisan, public, and private sector leaders. The evening’s festivities will include the presentation of the CHCI Medallion of Excellence awards to journalist José Díaz-Balart and labor activist Eliseo Medina. The CHCI Chair’s Medallion Award will be presented to Juliet V. Garcia, Ph.D., President of the University of Texas at Brownsville.

Chicago NBC 5 News Today anchor Zoraida Sambolin will serve as celebrity host for the gala ceremony and legendary East Los Angeles Chicano rock band Los Lobos will perform at the gala entertainment finale. The multiple Grammy Award-winning band celebrates its 40th anniversary in 2014.

Each year, the CHCI Annual Awards Gala is the hallmark event during Hispanic Heritage Month in Washington, D.C., and serves as the unifying event for the Hispanic-American community. Proceeds from the Gala benefit CHCI’s award-winning leadership development programs which include: Ready to Lead (R2L^®), R2L^®NextGen, the Congressional Internship Program (CIP), the Public Policy Fellowship Program (PPF), and the Graduate Fellowship Program (GFP).

About CHCI
CHCI is the premier Hispanic nonprofit and nonpartisan 501(c)(3) leadership development organization in the country that educates, empowers, and connects Latino youth by providing leadership development programs and educational services. CHCI directly impacts the lives of more than 1,600 students and young professionals each year through its fellowships, congressional internships, scholarships, Ready to Lead (R2L^®) college readiness program, and R2L NextGen program. The CHCI Board of Directors is comprised of Hispanic members of Congress, nonprofit, union and corporate leaders. Visit www.chci.org, or join us on Facebook (@CHCIDC), Twitter (@chci) #CHCIHHM, LinkedIn, and YouTube. CHCI’s Hispanic Heritage Month events are available via live stream at hhm.chci.org.

Aeromexico Announces Its New Direct And Nonstop Service From Monterrey To New York City

September 23, 2014

Aeromexico Announces Its New Direct And Nonstop Service From Monterrey To New York City

MEXICO CITY, Sept. 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline continues to strengthen one of its main hubs at Terminal B Monterrey International Airport and announces its new direct flight to New York City, from where it provides its services at Terminal 1 at John F. Kennedy International Airport.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

As of December 8th this year, New York Aeromexico passengers will be able to enjoy daily service directly to this northern capital city on Embraer 190 jet airliners with 99 passenger seats, 11 of which are in Clase Premier, the Aeromexico business class cabin.

The new route will have the following flight schedules:

New York – Monterrey*				Monterrey – New York*
AM415	3 p.m.	7:17 p.m.	Daily	AM414	8:50 a.m.	1:51 p.m.	Daily

*The schedules are provided in local time and are subject to changes without notice.

Anko van der Werff, Aeromexico EVP of Revenue Management said: “We are very proud to announce this new flight between New York City and Monterrey. This new service extends our network connectivity to cities in Mexico like Guadalajara, Puerto Vallarta, Bajio-Leon, Queretaro, and Aguascalientes, among others. At the same time, U.S. passengers can connect from more destinations like Boston, Buffalo, Cleveland and Cincinnati, thanks to the Delta Air Lines codeshare flights, and to Rome and Barcelona in Europe, among others.”

Meanwhile, Porfirio Gonzalez, CEO of Grupo OMA, said: “Aeromexico is one of our main partners, which today has a significant presence in Monterrey. Without a doubt, its domestic and international routes, including its flight to Asia from Terminal B, will bring benefits to the different industries that currently position Monterrey as the largest business center in Mexico.”

Aeromexico continues to work to position Monterrey as one of its main hubs, providing more options and better connectivity to 23 destinations including Chihuahua, Hermosillo, San Luis Potosi, Tampico and Torreon in Mexico; Tokyo, Japan and six destinations in the United States including San Antonio, Las Vegas, Atlanta and Detroit, the last two operated by SkyTeam airline alliance partner Delta Air Lines.

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About Grupo Aeromexico
Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in providing commercial aviation services in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans 78 cities on three continents, including 44 destinations in Mexico, 15 in the United States, 13 in Latin America, three in Europe, two in Asia and one in Canada.

The Group’s fleet of more than 115 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX 737 jet airliners and ten 787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 564 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com, www.skyteam.com and http://disfrutaam.tumblr.com.

(Español) Programa nacional que busca entregar galones de leche, tan rica in nutrientes a las familias necesitadas

September 23, 2014

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Secretary Berry Marks National Voter Registration Day

September 23, 2014

Secretary Berry Marks National Voter Registration Day

Deadline to register to vote in the General Election is Oct. 6, 2014

AUSTIN, Texas, Sept. 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Today, people all across the country will celebrate the third annual National Voter Registration Day. Texas Secretary of State Nandita Berry is reminding Texans to register by October 6 for the November 4 Election.

“I am committed to making sure every eligible Texan has the information they need to register for this fall’s election, including the fact that you can download and print a voter registration form right from VoteTexas.gov,” said Secretary Berry.

To register, Texans can fill out an online form available through VoteTexas.gov, print it, sign it, and mail it in. Texans also have the option to request a postage paid voter registration card be mailed directly to them at a specific address.

For the 13.6 million Texans already registered to vote, Secretary Berry had an additional message.

“Now is also a good time to check your registration to make sure you are prepared for Election Day on November 4,” said Secretary Berry.

Texans already registered can review their information through VoteTexas.gov using links under the register to vote section. If voters need to update their registrations, they can do so online as long as they still reside in their county of registration. If a voter wishes to change their county of registration, they will need to fill out and send in a new application.

Secretary Berry is traveling the state to make sure all eligible voters have information on how, when and where to vote. Early voting begins on Oct. 20 and ends on Oct. 31. Election Day is Nov. 4, 2014.

Visit VoteTexas.gov, your official voting resource, for more information about voting in Texas.

Additionally, Texans can stay up to date online by following VoteTexas on Twitter and Instagram and by liking VoteTexas on Facebook. Follow social media conversations about voting in Texas using #VoteTexas.

American Honda Distinguishes 15 Suppliers with Premier Partner Award

September 23, 2014

American Honda Distinguishes 15 Suppliers with Premier Partner Award

Award recognizes partners who embrace Honda’s philosophy of exceeding customer expectations with exceptional quality and service

TORRANCE, California, Sept. 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Fifteen distinguished suppliers to American Honda Motor Co., Inc. have received the 2014 Premier Partner Award from American Honda President & CEO Takuji Yamada today in a special ceremony and reception at the Torrance Marriott South Bay Hotel in Torrance, CA. This year’s recipients were selected from a pool of more than 1,000 eligible companies based on excellence in quality, value and customer service that defines Honda’s philosophy and reputation.

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Premier Partner Award winners play a unique role in supporting Honda businesses and operations, including Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, general purpose engines, and the HondaJet advanced light jet. Nine of the 15 recipients are repeat winners. This year’s class of suppliers includes a number of small businesses and minority-owned businesses.

“Amid record sales and continued strength across Honda companies, we are asking our suppliers to renew their commitment to exceptional quality and service,” said Charles Harmon, American Honda’s senior manager of procurement and corporate services. “We thank the outstanding organizations recognized today for answering that call and helping Honda to deliver on our own promise to our customers.”

2014 American Honda Premier Partner Award recipients include:

Accenture, LLP, for providing sales incentive management and reporting solutions.
ADP Lightspeed, for providing business management solutions.
Atlantic Container Line, for providing international transporting services.
BI Worldwide, for the development and execution of customer engagement programs.
CH2M Hill, for providing facility management and administrative services.
Delta Air Lines, Inc., for creating specific travel lanes and lowering prices on our most trafficked destinations.
flexis North America, Inc., for designing systems that balance dealer requests against production volumes.
Maritz Inc., for creating in-dealership launch training programs.
OC Tanner Recognition Company, for developing the Associate Service Award Recognition Program, integrating elements of the Honda brand, mission and values.
Pacific Technology Solutions, for E-learning and enterprise level software development solutions.
Resource One, for serving as our recycling management resource and embracing Honda’s zero landfill initiative.
RMI International Inc., a provider of physical security services at facilities nationally.
Sinclair Printing Company, for printing and delivery of informational materials in our vehicles.
Targetbase, for marketing strategy and consultation, and the development and management of customer databases.
Urban Science, for developing online systems that support customer retention.

Supporting Small Businesses and Supplier Diversity
Honda desires to establish long-term relationships with suppliers based on trust and mutual benefit, and with a commitment to diversity. Working alongside minority supplier development councils and the Small Business Administration, diversity workshops educate potential ethnic minority and women-owned suppliers on Honda business operations. The workshops facilitate strategic alliances and joint ventures, and assist with loan and venture capitalization, empowerment programs and other available resources. In June, 2014 Honda joined 25 corporations for a discussion with President Obama about strengthening small business suppliers by supporting initiatives like increasing working capital, so they can grow their businesses and hire more workers.

About Honda
Honda established operations in America in 1959 and now employs nearly 40,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion.

Based on its longstanding commitment to “build products close to the customer,” Honda operates 16 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet advanced light jet.

Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2013, more than 94 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 11 different models, including four passenger cars and seven light trucks using domestic and globally sourced parts. A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production location for the next generation Acura NSX supercar.

Honda also operates 16 major research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in North America.

(Español) El instituto médico EstetiK se estrena en Estados Unidos con su revolucionario Reto de las 6 semanas: Simple: Pierde 6 kilos en solo 6 semanas

September 23, 2014

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New Western Dental Opens in Panorama City

September 23, 2014

New Western Dental Opens in Panorama City

Office Offers Full-Range of Dental and Orthodontic Services

LOS ANGELES, Sept. 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Western Dental, one of the nation’s leaders in accessible, affordable oral healthcare, opened a new office located in Panorama City, California at 8600 Van Nuys Boulevard.

Logo – http://photos.prnewswire.com/prnh/20140818/137082

“Whether patients require emergency treatment, specialized pediatric services or routine preventive care, residents can visit our office and be assured that quality, affordability and convenience will be our top priorities,” said Dr. Elizabeth Estrada, Managing Dentist for the new office.

Western Dental is offering a New Patient Special of $29 for Exam and X-rays. In addition to a comprehensive oral exam and full mouth x-rays, the $29 New Patient Special includes enrollment in Western Dental’s annual plan, which provides a full schedule of dental services at reduced fees.

All of Western Dental’s services are backed by a unique quality assurance system, which electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality care.

Western Dental accepts DentiCal and private insurance, as well as uninsured patients. In addition, same day and next day appointments, no interest payment plans and a bilingual staff help make oral health care more accessible for residents.

The Panorama City location is open to provide general dentistry services Monday through Saturday from 9:00 a.m. to 7:00 p.m. and orthodontic services Monday through Saturday from 9:00 a.m. to 6:00 p.m. To learn more or to schedule an appointment, visit www.westerndental.com or call 1.888.844.4478.

ABOUT WESTERN DENTAL:
One of the nation’s largest dental providers, Western Dental (with its affiliate, Brident Dental & Orthodontics) is the leader in accessible, affordable oral health care, serving more than 800,000 patients annually in over 190 affiliated clinics throughout California, Arizona, Nevada, and Texas. Informed by the latest research, Western Dental is committed to delivering high-quality general, orthodontic and specialty dental services in state-of-the art facilities. For more information please visit WesternDental.com and Brident.com.

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