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(Español) GameStop ofrecerá servicios de Cricket Wireless en tiendas de EE.UU.

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Vme TV Takes an In-Depth Look at an International Epidemic: Childhood Obesity

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Vme TV Takes an In-Depth Look at an International Epidemic: Childhood Obesity


“Mas Alla del Sobrepeso,” a sixty-minute documentary, analyzes this prevalent disease that affects more than one-third of children nationwide


MIAMI, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — Vme TV, the only national Spanish-language television network affiliated with public television stations, presents “Mas Alla del Sobrepeso,” a documentary that takes a close look at obesity trends among children and families around the world. The film, directed by Estela Renner and produced by Maria Farinha Filmes, seeks to uncover why childhood obesity rates are so high around the globe and who is to blame for this epidemic. The program will air on Vme TV on Friday, September 12, 2014 at 10 p.m. E/P. 

Vme TV Logo

“Mas Alla del Sobrepeso” travels around the world to different countries and cultures in search of the factors that are making obesity an increasingly common problem among youth. Through interviews with families, children and specialists, viewers can gain a deeper understanding of the health factors associated with obesity and gain perspective of the global effects of the biggest epidemic in modern-day history.

“At Vme TV, we understand that the obesity crisis is one that is affecting the Hispanic community at an alarming rate,” said Doris Vogelmann, Vme TV’s vice-president of programming. “Through ‘Mas Alla del Sobrepeso,’ we hope to shed light on this important health topic and motivate our viewers to make a more conscious effort to live a healthier lifestyle, not only for themselves, but for future generations.”

According to the Center for Disease Control, obesity affects more than one-third of adolescents in the United States. A profile of Latino health published in 2010 by the National Council of La Raza (NCLR) observes that Hispanic boys were nearly twice as likely as non-Hispanic White boys to be obese. This marks a significant dilemma, as children, for the first time, are beginning to display many of the diseases caused by obesity, including difficulties breathing, heart problems, depression, and type-two diabetes.  

Currently, the 2013 America’s Health Rankings reports that obesity rates are more prevalent among Hispanic Americans (42.5%) than their non-Hispanic White counterparts (32.6%). As a result, the Hispanic community is experiencing an increase in chronic illnesses caused by obesity such as heart disease, diabetes, hypertension and high cholesterol, among others.

Available in 43 markets and reaching more than 70 million households in the United States, Vme TV is available through Comcast, DIRECTV, DISH Network and AT&T U-verse among other local cable companies. To find your local channel or to learn more about Vme TV, visit www.vmetv.com or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.

ABOUT VME TELEVISION
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.

Logo – http://photos.prnewswire.com/prnh/20131031/FL07950LOGO


ETS’s Massive Research Report Series Now Available Through Wiley’s Online Library

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ETS’s Massive Research Report Series Now Available Through Wiley’s Online Library


PRINCETON, N.J., Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — More than 2,500 reports from the Educational Testing Service (ETS) Research Report Series, some dating back to the founding of the organization, are now available through the Wiley Online Library, the world’s broadest multidisciplinary collection of online resources, company officials announced today. 

Logo – http://photos.prnewswire.com/prnh/20120110/DC33419LOGO

“This is the first time that the vast majority of reports in the ETS Research Report Series are available online to the public,” says Jim Carlson, the Daniel Eignor Executive Editor of the ETS Research Report Series. “The series documents the research we’ve conducted since the inception of the organization and includes papers by thought leaders in the field of educational measurement such as Frederick Lord, Samuel Messick, William Angoff, Bert Green, Karl Joreskog, Bob Linn, Ledyard Tucker and Paul Holland. Having the archive available online is a great resource.”

The ETS Research Report Series includes work in several areas, including:

  • psychometric and statistical methodology
  • educational evaluation
  • performance assessment and scoring
  • large-scale assessment and evaluation
  • cognitive, developmental, personality and social psychology
  • education policy

“We entered into collaboration with Wiley to increase awareness, visibility and impact of ETS research,” says Senior Vice President of Research and Development Ida Lawrence. “Wiley’s global reach and digital publishing platform will help ensure that ETS research is available to the largest audience possible.”

The collaborative publishing arrangement with Wiley began earlier this year. In addition to hosting the ETS Research Report Series archives, Wiley also is publishing all new reports in the series.

ETS research reports also will continue to be available on www.ets.org, through the ReSEARCHER database, and on the ETS Research Report Series page.

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series ® assessments — in more than 180 countries, at over 9,000 locations worldwide.
www.ets.org


Art OnCuba, a Year Later

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Art OnCuba, a Year Later


MIAMI, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — With the issue you will soon have in your hands, Art OnCuba enters into its second year of life. Five numbers, five ambitious projects have allowed us to grow. Although they are too few to declare our maturity, in each of them we have tried to maintain the focus, vision and enthusiasm marking the birth of the magazine. And with this figure we have been able to challenge the fate that has historically marked Cuban cultural publications which in few occasions have been able to extend in time, even under the influx of the most prestigious intellectuals of all periods.

These are times in which the view of a publication project should not lack an intelligent positioning in the editorial market, which is everything, or almost everything. And the Art OnCuba team has maintained, in this sense, a work that is giving substantial results. Of 22 North American cities in which our presence was verified just six months ago—in Barnes&Noble, Books and Books and Hudson News—today we are in almost a hundred, moving also to independent stores like Newsbreak (MA), ABD (NY) and City News (IL). This fills us with pleasure: working to have people really reading us, flooding the spaces in the North American territory eager of information on what is happening in Cuban visual culture, wherever it may be created. This also resizes our commitment of continuing the path we had devised from the beginning, always surprising.

One of the thematic lines of Art OnCuba 04 is memory. And almost everything has to do with memory, but this time we have gathered a set of articles studying the way in which a group of artists build their work, their discourse, firmly supported in the conscious exercise of memory. In a varied spectrum, they have left a testimony, that will also turn into memory, of their reminiscences and personal experiences, of the memory of the nation, of its history, its position in the scenography of its times, of the graphics, the “manners” in the last fifty years. In this context, drawing as tradition and continuous exercise in Cuban art comes to light: drawing as project, as exercise or as oeuvre in itself. Drawings kept in Jose Lezama Lima’s house, testimonies of coincidences, intellectual connections, affections; drawings by Marcelo Pogolotti showing a diversity of topics, as the worker and the machine; Raul Milian’s extensive oeuvre, recently retaken by the National Fine Arts Museum in an solo exhibition; Carlos Estevez’s technique, combining oils and pencils.

Also, from this and other multiple rough edges, a journey on Esterio Segura’s poetics and some advances on what will be his next solo exhibition, its inauguration programmed on December in Factoria Habana, in Havana.

Some group shows called our attention because of the clarity and soundness of their curatorial offer, because of timely revisiting what is already known from new perspectives, thus granting other readings to the spectators, or because of the capacity to recover landmarks at times forgotten or displaced from the centers of attention. In this sense, the exhibition The Miami Generation: Revisited, a “reissue” of the one held in 1983 in the Cuban Art and Culture Museum, Miami, goes back to the first generation of Cuban-American artists, who migrated when they were still children and contributed a new sensitivity for creation in the south of Florida and for the history of Cuban art.

For the cover, we have the chance to show an oeuvre by Juan Francisco Elso Padilla (Havana, 1956-1988) that, together with others, had for many years remained out of reach for the public. A rediscovery, a minute to shift our eyes from the dynamics of the gallery and the studios to the inner side of an artist’s work, reevaluating and updating the criteria dealt on it.

Art OnCuba is still growing. We will soon be introducing our website too. We still have a very long path travel, not exempt of obstacles of course, but enriching and diverse.

CONTACT: Ariel Machado, 786-546-8304


T-Mobile Guarantees Industry’s Best Trade-In Value on Used Devices

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T-Mobile Guarantees Industry’s Best Trade-In Value on Used Devices

As Americans prepare for a wave of hot new mobile devices this fall,
the Un-carrier promises to beat big carriers’ best trade-in offers


BELLEVUE, Wash., Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — In advance of a huge wave of new superphones and tablets coming to market this fall, T-Mobile (NYSE: TMUS) today vowed to beat the big carriers’ best trade-in values on used devices – to help American wireless consumers get the very best deal on the hottest new devices.

Logo – http://photos.prnewswire.com/prnh/20140908/143942

Consumers can now have peace of mind when they’re ready to upgrade, knowing that their trade-in at T-Mobile is the best deal they’ll find anywhere compared to AT&T, Sprint and Verizon. And, they’ll never have to worry about the fine print and all the details the carriers continue to hide behind.

“We’re going to see some of the most phenomenal devices ever in the coming months, and that means a whole lot of Americans trading-in their devices and upgrading,” said John Legere, president and CEO of T-Mobile. “For years, the big carriers have been ripping off their customers with low-ball trade-in values, so we’re putting an end to that and guaranteeing we’ll give customers what they deserve − the best value in the industry.”

This latest move is just one more example of T-Mobile changing the way consumers buy wireless service and innovating ways to give everyone the best access to the most amazing technologies of our lifetime.

“When that new superphone’s price is the same everywhere you go, the difference in your final cost comes down to the trade-in value of your old phone,” said Mike Sievert, chief marketing officer for T-Mobile. “Now when you’re ready to upgrade – it’s a no brainer where to find the best value– the Un-carrier. Guaranteed.”

To make good on this guarantee, T-Mobile will track the market every day to ensure we keep our promise. If a customer can find a better trade-in offer from a major national carrier, T-Mobile will beat that offer, give them the difference back and because we value this help from our customers we will top it off with another $50!

This offer starts September 17 and is for a limited time. All a customer has to do is call T-Mobile or go online within seven days of completing a trade-in at T-Mobile and tell us where, when and for how much they saw a better deal for their device. It’s that easy.

Eligible device trade-in, qualifying credit, and new device purchase with qualifying service required. Difference in trade-in price and $50 offer applied as a bill credit within 2-3 bill cycles. See T-Mobile.com for details.

About T-Mobile US, Inc.:
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 50.5 million wireless customers and provides products and services through approximately 70,000 total points of distribution. For more information, please visit http://www.t-mobile.com.


PepsiCo Foundation Supports Latino Youth Leadership Development With $2.5 Million Gift To CHCI

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PepsiCo Foundation Supports Latino Youth Leadership Development With $2.5 Million Gift To CHCI

Gift Represents Largest in CHCI’s History 


WASHINGTON, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — The Congressional Hispanic Caucus Institute (CHCI) proudly announced today a $2.5 million grant from the PepsiCo Foundation to further its mission of educating and training the next generation of Latino leaders.  The historical and transformative grant represents the largest in CHCI’s nearly 40-year history and contributes to CHCI’s Comprehensive Campaign to create a 21st Century Leadership Center and program endowment that will also support the largest class of PepsiCo Foundation Fellows in CHCI’s history.

Photo – http://photos.prnewswire.com/prnh/20140906/143669

“I am extraordinarily grateful to the PepsiCo Foundation for their generous grant to the Congressional Hispanic Caucus Institute,” said Rep. Ruben Hinojosa, CHCI Chairman.  “The foundation of every state is the education of its youth. Each generation is measured by how we prepare our youth to lead and how we keep the promise and opportunity of the American dream alive for future generations, and it’s never been more critical that we invest in education and leadership development for young Latinos. The contribution of the PepsiCo Foundation, the largest in CHCI history, will ensure the future success of its mission and change lives.”

CHCI, PepsiCo and the PepsiCo Foundation have partnered since the founding of CHCI in 1978, transforming the lives of more than 500 young Latinos who have gone on to contribute to U.S. society in diverse fields from health and education, to forging public policy on Capitol Hill and serving as elected officials. The new five-year grant from the PepsiCo Foundation extends this long-standing partnership and demonstrates its strong commitment to developing effective and successful leaders who will help shape the future success of America. With this extraordinary grant, PepsiCo and PepsiCo Foundation’s historical investment in CHCI totals more than $4.4 million.   

“We commend CHCI on its tremendous efforts to educate, develop and empower Latino youth and we’re proud to support this important organization,” said Al Carey, CEO of PepsiCo Americas Beverages and executive sponsor of PepsiCo’s Latino and Hispanic employee group, Adelante. “PepsiCo and the PepsiCo Foundation are committed to helping CHCI further its mission and its 21st Century Leadership Center.”

The PepsiCo Foundation’s grant will help fund the 21st Century Leadership Center, the new home for CHCI’s programs and staff.  The Center will be used as a convening, training and gathering place for Latino youth and national leaders to share ideas, experiences, leadership and values.

The grant also supports three graduate fellows and two public policy fellows in CHCI’s 2014-2015 Fellowship Program. This is the largest group of fellows sponsored by a single company in one year, and expands the PepsiCo Foundation’s ongoing commitment to developing Latino leadership. Over the next nine months, CHCI-PepsiCo Foundation Fellows will take part in CHCI’s intensive leadership development sessions, interact with leaders at the heart of today’s public policy challenges, strengthen their professional skills, and gain unsurpassed hands-on experience at the national level.

“For many years, CHCI has been at the vanguard of developing leadership in the Latino community,” said Deborah Rosado Shaw, senior vice president of diversity at PepsiCo.  “With the continued growing diversity of our country, PepsiCo knows that investing in the education and leadership development of our youth from all of the communities we serve is of vital importance.”

“Before the fellowship, I had a passion for public health and policy; after the fellowship, I have the same passion, but I also have the resources and supportive network to be an effective public health policy professional,” said Daphne Delgado, 2013-2014 CHCI PepsiCo Foundation Health Graduate Fellow.  “I could not have accomplished everything I have without the support of CHCI and the PepsiCo Foundation. I look forward to giving back to CHCI and continuing my relationship with the PepsiCo Foundation so that other emerging Latino leaders have the same opportunities as I was fortunate to have.” 

2014-2015 CHCI PepsiCo Foundation Fellows

Grant Barbosa, Health Graduate Fellow

Grant Barbosa is half Puerto Rican, half African-American raised outside of Chicago. He received his B.A. in cultural anthropology and women, gender, and sexuality studies with a minor in psychology from Washington University in St. Louis.  Grant earned his Juris Doctorate from Harvard Law School in 2014. He will be completing his first half placement with the American Public Health Association.

Araceli Gutierrez, Health Graduate Fellow

Araceli Gutierrez is a first-generation college student from Arvin, CA.  Araceli completed her undergraduate studies at San Francisco State University, earning a B.S. in business administration and received her M.S. in society, human development, and health from the Harvard School of Public Health with a concentration in interdisciplinary public health leadership. She will be completing her first-half placement with the office of Representative Lucille Roybal-Allard.

Israel Nery, Law Graduate Fellow

Israel Nery was born in Compton, and raised in Los Angeles, CA. He is Salvadoran/Mexican and completed his B.S. in business administration at the California State University, Monterey Bay; his M.B.A. from Woodbury University; and his Juris Doctorate from the University of Illinois College Of Law. He will be completing his first-half placement with the Mexican American Legal Defense and Education Fund (MALDEF).

Sarah Diaz, Health Public Policy Fellow

Sarah Diaz is a first-generation Colombian-American born in Boston.  Her interest in social justice led her to pursue community health as part of a double major with cognitive brain science at Tufts University. As a CHCI Public Policy Fellow, Sarah hopes to gain a greater understanding of how population health policy is created. 

Rafael Hurtado Jr., Pre-Law Public Policy Fellow

Rafael Hurtado Jr. was born in Chicago and has worked as a community organizer for the Little Village Environmental Justice Organization.  He has a B.A. from the University of Illinois, Chicago with a major in criminology, law, and justice.  As a CHCI Fellow, Rafael hopes to help more individuals involved at the grass-roots level voice their concerns at a federal level. He will be completing his first-half placement with the Labor Council for Latin American Advancement (LCLAA). 

About CHCI

CHCI is the premier Hispanic nonprofit and nonpartisan 501(c)(3) leadership development organization in the country that educates, empowers, and connects Latino youth by providing leadership development programs and educational services. CHCI directly impacts the lives of more than 1,600 students and young professionals each year through its fellowships, congressional internships, scholarships, Ready to Lead (R2L®) college readiness program, and R2L NextGen program.  The CHCI Board of Directors is comprised of Hispanic members of Congress, nonprofit, union and corporate leaders. Visit www.chci.org, or join us on Facebook, Twitter (@chci), LinkedIn, and YouTube.

About PepsiCo Foundation

Established in 1962, the PepsiCo Foundation is the philanthropic anchor of PepsiCo, responsible for providing charitable contributions to eligible non-profit organizations. The Foundation is committed to developing sustainable partnerships and programs in underserved regions that provide opportunities for improved health, environment and education.  For more information, please visit: http://www.pepsico.com/Purpose/Global-Citizenship.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.


Casa Latina Partners With BlogHer To Co-produce The Blogger Business Bootcamp At The Casa Latina Home Expo In NYC November 15th

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NEW YORK, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — Casa Latina, one of the leading bilingual multi-media home-and-lifestyle brands (www.casalatina.com), is partnering with BlogHer, Inc., the premium cross-platform media network and publisher for women, to co-produce The Blogger Business Bootcamp for Latina Lifestyle and Parenting bloggers at the Casa Latina Home Expo on November 15th in NYC.

The Blogger Business Bootcamp is a professional opportunity available to entrepreneurial, professionally-minded Latina bloggers in the NY Tri-State area, and will feature a diverse community of culturally-relevant professionals speaking on the theme “How-To Develop A Blog Into A Brand”.

“We are excited to have BlogHer as a partner leading up to our second annual Casa Latina Home Expo,” said Nora Diaz Bretherton, co-Founder of Casa Latina. “The collaboration with BlogHer will add to the Expo’s consumer offering by creating a dynamic experience for Latina bloggers that integrates a community of multi-media experts, resources and tools in order to help them reach the next level.”

“Casa Latina is delivering a unique experience to Latina bloggers in the Tri-state area, and we’re proud to be a part of intensifying their educational offering,” added Elisa Camahort Page, co-founder and COO of BlogHer.

The Blogger Business Bootcamp will take place in addition to the Expo’s slate of influencer-led how-to clinics, creative home-based ideas, product giveaways, chef led cooking demos and children’s entertainment.

Jaylah Sandoval Producer, VJ and On-Air Personality for Alex Sensation’s show on La Mega 97.9 in NYC and El Zol 106.7 Miami, the #1 radio show on Spanish Broadcasting System, will be the Emcee for the day.

The exciting slate of talent hosting clinics, Q&A’s and Meet & Greets with attendees include:

  • John Colaneri from HGTV’s hit show Cousins Undercover
  • Vanessa Deleon, Interior Designer and on-air talent featured in HGTV Design Star, Food Network Restaurant Impossible and NBC’s American Dream Builders.
  • Marlene Pratt, Casa Latina Cofounder, Interior Designer and Television Talent
  • Dr. Helen Troncoso, Health Expert and Vme-TV talent, is leading the Expo’s Healthy Home/ El bienestar del hogar initiative
  • Kathy Cano Murillo aka The Crafty Chica
  • Jeannette Kaplunfounder of Hispana Global

MEDIA Partners Include:

Vme-TV, SBS, Telemundo’s El Show de Jackie, Las Comadres de las Americas and others.

3,000-4,000 guests are anticipated at the Casa Latina Home EXPO on Saturday, November 15th between 10AM to 5PM. For additional information, please visit www.CasaLatinaHomeExpo.com or call Nora Diaz Bretherton at 917.518.3950.

Sponsorship Opportunities Are Available

About Casa Latina

Co-founders Marlene Pratt and Nora Diaz Bretherton developed Casa Latina as a multi-media bilingual home-and-lifestyle brand that addresses the different, yet intertwined, realities of Latina life in the U.S. Casa Latina’s  content has been featured on Telemundo Ch. 47, Vme TV, NY1 Noticias, Television Dominicana, WNBC Univision Ch. 41,  Fox News Latino, El Diaro La Prensa and Vista Magazine offering a strong value proposition for brand partners and a way for sponsors to connect and communicate with millions of Latinas.

About BlogHer:

BlogHer (www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities led by more than 3,000 quality bloggers and 12,500+ engaging, original voices in social media, reaching an audience of 100 million across premium blogs, Pinterest™, Facebook®, and Twitter™. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins, and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations and research on women in social media across interest areas as well as on BlogHer.com. The company also hosts the world’s largest conferences for women in social media. 

Media Contacts:
Sean Schrecengost
The Schrec Group / FTPD PR
[email protected]
+1.201.281.7125

Nora Diaz
Casa Latina
[email protected]
+1.917.518.3950


The Makers Of CIROC Ultra Premium Vodka And Sean “Diddy” Combs Extend Summer With New CIROC PINEAPPLE Infused Vodka

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The Makers Of CIROC Ultra Premium Vodka And Sean “Diddy” Combs Extend Summer With New CIROC PINEAPPLE Infused Vodka

Ultra Premium Vodka hits the Runways of Mercedes-Benz Fashion Week


NEW YORK, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — Sean “Diddy” Combs and the makers of CIROC® Ultra Premium Vodka today announce the newest addition to its flavor portfolio – CIROC® PINEAPPLE infused vodka. The liquid that boasts a rich pineapple flavor with a touch of vanilla and a tropical finish joins CIROC AMARETTO, CIROC PEACH, CIROC RED BERRY and CIROC COCONUT, expanding the top-selling ultra-premium infused vodka line.

Photo – http://photos.prnewswire.com/prnh/20140908/143712

“We set the standard for Ultra Premium vodka with our previous flavors, consistently taking the #1 spot for vodka innovations. We’ve done it again with CIROC PINEAPPLE,” said Sean “Diddy” Combs. “Our infused vodka flavors are consistently innovative and versatile. They are great for making delicious cocktails and smooth enough to be enjoyed neat or on the rocks.”

To build upon the endless summer positioning, the Ultra Premium spirits brand invites consumers to plunge into the Ultra Premium world of TROPICAL LUXURY™. The integrated marketing campaign, anchored by the CIROC PINEAPPLE “school of mixology” and regional CIROC PINEAPPLE preview dinners, includes national print, digital and other experiential activities. To celebrate the new flavor launch, the brand has also been named the Official Toast of the Mercedes-Benz Fashion Week 2015 Spring/Summer Collections scheduled to take place through September 11, 2014. Beginning this month consumers can enjoy CIROC PINEAPPLE at top restaurants, bars and lounges throughout the U.S.

“CIROC PINEAPPLE encourages fans of the brand to live in a summer state of mind and experience the luxury of the tropics with every sip,” said Combs.

The versatility of the liquid offers consumers an expanded range for cocktail creativity. Recommended simple mixers are tonic, orange juice, and soda. The following are some other CIROC PINEAPPLE cocktail considerations:

CIROC LA PINA

  • 1.5oz CIROC Pineapple
  • 3oz Pineapple Juice

THE CASANDRA

  • 1.5oz CIROC Pineapple
  • 1.5oz Orange Juice
  • 1.5oz Cranberry Juice

CIROC PINEAPPLE MIMOSA

  • 1oz CIROC Pineapple
  • .5oz Lemon Juice
  • .5oz Orange Juice
  • .5oz Pineapple Juice
  • .5oz Honey Syrup
  • Splash of Prosecco

CIROC COLADA LIGHT

  • 1.5oz CIROC Pineapple
  • 1oz Coconut Water
  • .5oz Lime Juice
  • .5oz Simple Syrup
  • Splash of Soda

CIROC PINEAPPLE offers a juicy, perfectly ripened pineapple flavor with a subtle hint of vanilla and silky smooth finish. The versatility of CIROC PINEAPPLE allows for a great range of cocktail creativity. Launching nationally on September 1, 2014, CIROC PINEAPPLE will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $34.99 for a 750mL bottle. The infused vodka is 70 proof and 35% ABV. As we toast to a never ending summer, the makers of CIROC remind everyone to celebrate responsibly.

ABOUT CIROC ULTRA PREMIUM VODKA
CIROC Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC Ultra Premium Vodka launched nationwide in September 2003. In October 2007, DIAGEO- the world’s largest spirits, wine and beer company- made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The infused Vodka flavors in the portfolio to date include CIROC RED BERRY, CIROC COCONUT, CIROC PEACH, CIROC AMARETTO and CIROC PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010. CIROC Pineapple. Made With Vodka Infused With Natural Pineapple And Other Natural Flavors. 35% Alc/Vol. ©2014 Imported from France by CIROC Distilling Company, Norwalk, CT. Celebrate Life Responsibly.

Media Contact:

Ben Russo
EMC|BOWERY
323.857.0007
[email protected]

Tammy Thompson
Diageo
203.229.4876
[email protected]

Ryan Stender
Blue Flame Agency
917.449.2447
[email protected]


September Is Baby Safety Month

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September Is Baby Safety Month

Use These Tips to Keep Your Home Safe


NEW YORK, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — September is Baby Safety Month and is also an especially busy time for parents if toddlers and older children head back to school or daycare. Therefore, now is a good time to do a thorough walk through the home to ensure all rooms are baby-proofed and child-friendly so parents and caregivers can feel more at ease.  

The Window Covering Safety Council (WCSC) is urging parents and caregivers to check all window coverings for exposed or dangling cords that could pose a strangulation hazard to infants and young children. According to the Consumer Product Safety Commission (CPSC), corded window coverings are one of the top five hidden hazards in American homes, with infants and young children dying each year from accidentally strangling in window cords.  Many of these incidents involve older products that are still in use but don’t have the safety devices or designs instituted in the past decade. The WCSC is reminding parents to check their window coverings and install only cordless window products in homes with young children.  

Follow these safety guidelines to maximize child safety and help to keep your kids safe in the home:

  • Install only cordless window coverings in homes with young children. Replace corded blinds, shades and draperies with today’s safer products.
  • If you cannot install newer products, order a free window cord retrofit kit from www.windowcoverings.org. The installation of the retrofit kit is not intended to be a substitute for installing cordless products in homes with young children.
  • Move all cribs, beds, furniture and toys away from windows and window cords, preferably to another wall.
  • Ensure that all window cords are out of sight and reach, and that they are inaccessible to young children.
  • Make sure tasseled pull cords are adjusted to be as short as possible.
  • Continuous-loop pull cords on draperies and vertical blinds should be pulled tight and anchored to the floor or wall with a tension device.
  • Be sure cord stops are properly installed and adjusted to limit movement on inner cords on blinds and shades.

To learn more about window-cord safety, or to order free retrofit kits for older window coverings, visit the Window Covering Safety Council’s website at www.windowcoverings.org or call toll-free at 1-800-506-4636. Parents and caregivers can also learn more about window covering safety by connecting with WCSC on Facebook and Twitter.

Media Contact: Alexandra Carmichael, 212-297-2120, [email protected]


CVS Health Completes Purchase of Navarro Discount Pharmacy

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CVS Health Completes Purchase of Navarro Discount Pharmacy

Largest Hispanic-owned drugstore chain in the U.S. will keep Navarro name

Combination of Navarro and CVS/pharmacy will strengthen service to Hispanic community


WOONSOCKET, R.I., Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — CVS Health (NYSE: CVS) today announced that it has completed the purchase of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S. The acquisition includes Navarro’s 33 retail drugstore locations and Navarro Health Services, a specialty pharmacy serving patients with complex or chronic diseases.

Logo – http://photos.prnewswire.com/prnh/20140905/143585

The retail drugstores will retain the Navarro Discount Pharmacy name, a trusted brand in the Hispanic marketplace for more than 50 years.

“Navarro has a rich history and commitment to Hispanic consumers and we are excited to welcome them into the CVS Health family,” said Helena Foulkes, President of CVS/pharmacy, the retail division of CVS Health. “We value the strength of the Navarro brand and we look forward to combining Navarro’s unique understanding of its customers’ needs with CVS/pharmacy’s best in class pharmacy services and high quality health, beauty and personal care products, a combination that will strengthen our service to the Hispanic community.”

Navarro Discount Pharmacy caters to Hispanic and ethnic marketplaces and further differentiates itself by offering many products and services that are not found in traditional drugstores such as wireless phones, designer fragrances and a large assortment of over-the-counter drugs and vitamins.

CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. It is the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry.

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through our 7,700 retail pharmacies, 900 walk-in medical clinics, a leading pharmacy benefits manager with nearly 65 million plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.

MEDIA CONTACT:

Mike DeAngelis
CVS Health
[email protected]
401-770-2645