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Artistry® Introduces Captivating Lipcolor With A Twist: Artistry Signature Color™ Lipstick

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Artistry® Introduces Captivating Lipcolor With A Twist: Artistry Signature Color™ Lipstick


ADA, Mich., Aug. 20, 2014 /PRNewswire-HISPANIC PR WIRE/ — When it comes to personal style through makeup, there’s nothing more defining than lipstick. From color to finish, the infinite options available allow you to create a wardrobe of must-have signature looks.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7239455-artistry-introduces-captivating-signature-color-lipstick

Photo – http://photos.prnewswire.com/prnh/20140819/137609

Now, lip color never seemed so enviable. Four years in the making, 14 classic and six sheer shades deliver color as it was meant to be – luxurious, indulgent, ravishing. The new shade palette for Artistry Signature Color™ Lipstick, exclusively from Amway, was developed with renowned makeup artist Rick DiCecca. The formulas are infused with natural oils and vitamin E to hydrate and help safeguard against environmental stress.

Artistry Signature Color™ Lipstick and Sheer Lipstick are specially formulated with a translucent base that helps the color remain true, so the color you see in the tube is what’s seen on the lips.

“Artistry Signature Color™ Lipstick’s translucent base lets the pure pigments blend beautifully with any skin tone,” explains Rick DiCecca, Artistry Global Makeup Artist. “Pearls in the formula appear soft and alluring and feel even better on the lips. The formula also resists feathering and bleeding.”

Lipstick
Drench your lips in rich, full-color luxury with Artistry Signature Color™ Lipstick. This lipstick softens, moisturizes, and rejuvenates the appearance of lips with a composition of natural oils that helps lock in 36% more moisture. The full-color shades won’t feather or bleed and are packaged in a beautiful gold case that twists and clicks to ensure your lipstick is secure. Shades include: Rich Cocoa, Nutmeg, Bellini, Terra Cotta, Crimson, Daring Red, Silk Lilac, Wild Orchid, Ballet Pink, Taffeta Rose, Havana Rose, Bougainvillea, Primrose and Velvet.

Sheer Lipstick
Pamper your lips in perfectly balanced color and shine with Artistry Signature Color™ Sheer Lipstick. The indulgent, lightweight formula leaves lips softer and more moisturized with conditioning Vitamin E to safeguard against environmental stress and the color will not feather or bleed. Plus, the elegant crescendo design and twist and click packaging, ensures your color is protected in style. Sheer shades include: Clear Balm, Natural Pink, Honey, Red Kiss, Princess and Tulip Pink.

The Artistry Signature Color™ Lipstick collection is available in the U.S. in August, 2014. The line is sold exclusively through a network of 3 million Amway Independent Business Owners (IBO) worldwide. Please visit Amway.com for more information or to locate an IBO.

Artistry
Artistry® is ranked among the top-five, largest-selling premium skincare brands in the world.* Founded in 1958 by an entrepreneurial husband and wife team, the Artistry® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips.  Superb formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors – working together to push the boundaries of beauty forward. Artistry® products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. Go to Amway.com/Artistry. 

Amway
Amway is the world’s number one direct selling business, according to the 2014 Direct Selling News Global 100. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities that are supported by a global agribusiness, manufacturing and logistics supply chain. Top-selling brands for Amway are Nutrilite® vitamin, mineral and dietary supplements; Artistry® skincare and color cosmetics; and eSpring® water treatment systems. For company news, visit globalnews.amway.com.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims


Hilary Duff’s New Song Featured in March of Dimes PSA

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Hilary Duff’s New Song Featured in March of Dimes PSA

Celebrity Mom Lends Her Voice to Help Improve Mom and Baby Health


WHITE PLAINS, New York, Aug. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — A new single by actress, singer and busy mom Hilary Duff will be featured in a March of Dimes public service announcement (PSA).

“As a mom, I know there is nothing more important than the health of our babies,” says Ms. Duff, mother of two-year-old Luca. “That’s why I’m proud to support the March of Dimes in fighting the serious problems of birth defects and premature birth. Sharing my song with the March of Dimes to use will let my fans know how important the March of Dimes mission is to me and I hope they’ll support it, too.”

After her son was born, Ms. Duff attended a March of Dimes celebrity event and learned about the important March of Dimes education, research and community programs that help women have full-term-pregnancies and healthy babies. She serves as a March of Dimes celebrity volunteer for the organization’s largest fundraiser, March for Babies. 

“At the March for Babies walk, I met and volunteered alongside thousands of families whose babies were helped and whose lives were touched by the March of Dimes,” she explains.

Her single “Chasing the Sun” was released by RCA July 29th. Ms. Duff also says she will support the March of Dimes by reaching out to her millions loyal fans and followers on social media and through local events.

Hilary Duff is best known for her role in the Disney Channel series Lizzie McGuire and its motion picture The Lizzie McGuire Movie. She also has appeared in other feature films, including Agent Cody Banks, Cheaper by the Dozen, A Cinderella Story and Cheaper by the Dozen 2.

Ms. Duff is set to grace the silver screen once again in her role as twenty-something Kelsey in TV Land’s newest original series “Younger,” starring alongside Tony Award winner Sutton Foster, Debi Mazar and Miriam Shor. In addition to her acting, Duff also has a global prolific and successful singing career, entering the Top-40 music charts with the singles “So Yesterday” and “Come Clean.” Her first album “Metamorphosis,” reached #1 on the Billboard 200, selling four million copies. Overall, Hilary has sold more than 15 million records worldwide. She has won two platinum awards and her concerts are routinely sold out across the country as she attracts a large and loyal fan base. In 2014, Duff signed with RCA Records and is currently finalizing her fifth studio album, which is slated for a fall release and marks her first original material since 2007.

The new March of Dimes PSA featuring “Chasing the Sun” is being distributed to stations nationwide and through March of Dimes partner outlets and social media.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health.  For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.  For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and Twitter.


(Español) Carl Edwards y Daniel Suárez se unen a Joe Gibbs Racing

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Sorry, this entry is only available in Español.

Brident Dental and Orthodontics Announced New Office in San Antonio

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Brident Dental and Orthodontics Announced New Office in San Antonio

Affordable, Quality Oral Health Care Becomes More Accessible to San Antonio Residents


SAN ANTONIO, Aug. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ – Brident Dental and Orthodontics, a leading dental services organization located throughout Texas, including Dallas, Fort Worth, San Antonio and Austin, announced the opening of a new affiliated office in San Antonio at 6700 S. Flores St., Suite 101. This new San Antonio office offers a full-range of dental and orthodontic services to its patients.

Logo – http://photos.prnewswire.com/prnh/20140818/137079

“We are thrilled to join the San Antonio community as its newest provider in high-quality, affordable health care,” said Dr. Tamara Garcia, Managing Doctor for Brident Dental San Antonio. “Brident Dental has focused on improving the quality and accessibility of oral health care in communities like San Antonio for more than 60 years.”

For patients without dental insurance, Brident is offering a New Patient Special of $39, which includes Exam and X-rays, regularly $180, as well as enrollment in a discount plan for a full range of dental services at discounted rates. Additionally, Brident offers its patients no interest payment plans.

All of Brident Dental’s services are backed by a unique Quality Assurance Management System (QAMS), which electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality dental care at low costs for the entire family.

Brident Dental accepts most private insurance plans and Medicaid. In addition, Brident offices have same day and next day appointments and a bilingual staff to ensure that high-quality oral health care is accessible to everyone in the San Antonio community.

The new office is open Monday through Friday from 9:00 a.m. to 7:00 p.m. and Saturdays from 8:00 a.m. to 4:30 p.m. To learn more or to schedule an appointment, visit www.brident.com or call 1.800.579.3783.

About Brident Dental
Brident Dental & Orthodontics is an experienced dental service organization, which provides comprehensive business support services to affiliated dental offices owned by licensed dentists, with convenient locations throughout Texas. In addition, we are affiliated with a dental and oral health maintenance organization that provides dental services in over 180 office locations with over 4,000 team members. Being affiliated with this network of dental offices allows us to benefit from such affiliate’s long standing emphasis on high standards of quality of care, first class training, and professional development. The Brident Dental offices are led by Dr. Soumava Sen, who brings over 20 years of experience in practicing dentistry, managing dental offices, and leading dental professionals in delivering great quality dental care. For more information, visit www.brident.com.


HERDEZ® Brand Day of the Dead T-Shirt Design Contest To Raise Funds for Art Museum & Support Los Angeles-Based Artist

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HERDEZ® Brand Day of the Dead T-Shirt Design Contest To Raise Funds for Art Museum & Support Los Angeles-Based Artist

One LA artist to win $1K, winning artwork to be displayed at Museum of Latin American Art


LOS ANGELES, Aug. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — The makers of the HERDEZ® brand, Mexico’s No. 1 selling salsa, is launching a T-shirt design contest in spirit of Día de los Muertos, or Day of the Dead. The brand is calling out for artists in the greater Los Angeles area to submit their designs for the chance to be featured on the 2014 HERDEZ® brand Día de los Muertos T-shirts, which will be up for sale and with all proceeds benefiting the Museum of Latin American Art (MOLAA).

Logo – http://photos.prnewswire.com/prnh/20140819/137174

As an authentic Mexican brand that is synonymous with traditional Mexican cooking, HERDEZ® promotes and celebrates the preservation of Mexican heritage, culture and tradition. Día de los Muertos is a customary holiday that parallels the authenticity of the brand.

Día de los Muertos is a two-day commemorative celebration that takes place every Nov. 1 and 2 in Mexico. The holiday honors and celebrates the past and after-life of the deceased. It encompasses the belief that spirits of the deceased are reunited with their families. Families provide offerings so that in turn the spirits provide protection and wisdom. Gestures of honor include praying and sharing stories of their beloved while gathered around altars. The altars are embellished with candles, treats, flowers (marigolds), sugar skulls, photos and personal memorabilia.

This year, the makers of the HERDEZ® brand will celebrate the holiday larger than ever. In support of the holiday and the artwork that is representative of it, the HERDEZ® brand is kicking things off with a T-shirt design contest for all Los Angeles-based artists in August, followed by a face painting contest for the entire HERDEZ® social media community in October. The brand will also be a proud sponsor of the Día de los Muertos gala hosted by MOLAA on October 25, 2014 in Long Beach, CA.

“Art is a timeless, valuable element of Mexican culture, especially during this unique and colorful holiday of Día de los Muertos,” said Gilberto Gutierrez, senior brand manager at MegaMex Foods, LLC. “Through art, death can be depicted as a celebratory process of life, allowing us to perceive death as something sweet and peaceful, not bitter and depressing.”

The T-shirt contest is open to all LA artists, accepting submissions Aug. 19, 2014 through Sept. 14, 2014. The goal of the contest is to find a one-of-a-kind piece of art that is representative of this vibrant holiday. Artwork submitted should capture and convey the essence of the holiday through vitality, mystery and originality. The winning artwork will be featured as the signature 2014 HERDEZ® brand Día de los Muertos t-shirt design. The winner will receive a cash prize of $1,000 and have their artwork displayed at MOLAA. T-shirts will be on sale throughout the month of Oct., with all proceeds benefitting the museum. For details about the contest, visit http://www.herdeztraditions.com/tshirt-design-contest.

About MOLAA

The Museum of Latin American Art (MOLAA) was founded in 1996 in Long Beach, California and serves the greater Los Angeles area. MOLAA is the only museum in the United States dedicated to modern and contemporary Latin American art. Since its inception, MOLAA has doubled in size and continues to expand its permanent collection, ranging from works by Tamayo and Matta to Cruz-Diez, Los Carpinteros and Tunga. With its physical expansion complete, MOLAA’s focus is on strengthening its position as a multidisciplinary institution providing cross-cultural dialogue.

About the HERDEZ® Brand

HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro.  Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States.  With the launch of their new line of authentic Cocina Mexicana Bowls, HERDEZ® brand continues to bring the flavors of Mexico to the homes of millions.  HERDEZ® brand authentic Mexican products are available nationwide at major grocery stores.  Visit www.herdeztraditions.com for more information.


Western Dental Announced Grand Opening in Montebello, California

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Western Dental Announced Grand Opening in Montebello, California

Affordable, Quality Oral Health Care Becomes More Accessible to Montebello Residents


LOS ANGELES, Aug. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — Western Dental, one of the nation’s leaders in accessible, affordable oral healthcare, announced the grand opening of its new office located in Montebello, California at 220 W. Beverly Blvd., Suite 400., offering a full-range of dental and orthodontic services to its patients.

Logo – http://photos.prnewswire.com/prnh/20140818/137082

“Western Dental’s new office in Montebello makes oral health care more accessible and convenient by removing traditional obstacles to care,” said Dr. Abdallah Alaa, Managing Doctor for Western Dental Montebello.  “We look forward to making high-quality, oral health care a new reality for many Montebello residents.”

Western Dental is offering a New Patient Special of $29 for Exam and X-rays.  In addition to a comprehensive oral exam and full mouth x-rays, the $29 New Patient Special includes enrollment in Western Dental’s annual plan, which provides a full schedule of dental services at reduced fees.

All of Western Dental’s services are backed by a unique Quality Assurance Management System (QAMS), which electronically monitors all patient visits, treatments, dental staff and clinical performance — to enable high-quality dental care at low-cost services for the entire family.  Additionally, as a dental health service plan licensed by the State of California, Western Dental provides dental services to its enrollees through both individual and group plans.

Western Dental accepts DentiCal and private insurance, as well as uninsured patients.  In addition, the new Montebello office, as well as all of Western Dental’s offices, have same day and next day appointments, no interest payment plans, and a bilingual staff to ensure that high-quality oral health care will be provided to families located in Montebello community and surrounding areas.        

The new office is open Monday through Friday from 9:00 a.m. to 7:00 p.m. and Saturdays from 8:00 a.m. to 4:30 p.m.  To learn more or to schedule an appointment, visit www.westerndental.com or call 1.888.844.4478.

ABOUT WESTERN DENTAL:
One of the nation’s largest dental providers, Western Dental (with its affiliate, Brident Dental & Orthodontics) is the leader in accessible, affordable oral health care, serving more than 750,000 patients annually in over 180 affiliated clinics throughout California, Arizona, Nevada, and Texas.  Informed by the latest research, Western Dental is committed to delivering high-quality general, orthodontic and specialty dental services in state-of-the art facilities.  For more information please visit WesternDental.com and Brident.com.


It’s a New Day for Data for American Consumers

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Everyday shared data pricing for competitors that have shared data plans





It’s a New Day for Data for American Consumers


Sprint Doubles the Data

Sprint introduces new shared data plans that offer double the high-speed data at the same or lower price as compared to AT&T, T-Mobile and Verizon Wireless


For a Family up to 10 lines, get 20GB of Shared Data and Unlimited Talk & Text  for only $100 a month

It really doesn’t matter if your family is 3, 5, or 10 people, you will get at least 20GB of shared data and your monthly charge will be $100


OVERLAND PARK, Kan., Aug. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — It’s a new day for data in the wireless industry as Sprint (NYSE: S) announces the Sprint Family Share Pack – a new shared-data plan that offers double the high-speed data at a lower price than AT&T and Verizon Wireless.

Consumers today are using wireless data at an exponentially increasing pace and expect data to be a part of their lives – whether they are using Facetime, connecting with friends on Facebook, uploading pictures on Instagram, or sharing them on Snapchat.  Wireless customers, however, are frustrated by low data allowances with immediate data overages and complicated monthly bills. Now after rolling out its network improvements, Sprint can end these frustrations and provide the best value for consumers with the introduction of the Sprint Family Share Pack.

The Sprint Family Share Pack, offering double the high-speed shareable data1 for smartphones, basic phones, tablets and mobile broadband devices, will be available starting Aug. 22. For example you can get four lines and 20GB of data for $160 compared to 10GB of data for the same price from AT&T or Verizon.

But wait, there’s more. To kick off Sprint’s “new day for data” campaign, Sprint is offering a limited-time promotion for the Sprint Family Share Pack: For a family with up to 10 lines, get 20GB of Shared Data and Unlimited Talk & Text for only $100 a month through 20152 – and, as an added bonus, customers will get an additional 2GB per line for up to 10 lines. For a family of four, that’s a savings of $60 per month better than AT&T’s and Verizon’s current pricing through 2015; double the data of Verizon; and more than double the high-speed data of AT&T and T-Mobile. 

For example: 

Sprint Family Share Pack  Limited-Time Promotion

Price

# of lines

Data

Additional 2GB per line

Total Data for # of lines

$100

4

20GB

2GB x 4 lines

28GB

$100

10

20GB

2GB x 10 lines

40GB

“Sprint is offering the best value to data-hungry consumers. Period,” said Marcelo Claure, Sprint CEO. “We are doubling the high-speed wireless data because today’s customers rely so much on their smartphones and tablets. We make it simple and easy for wireless consumers to get the data they need at affordable prices to make their lives easier, more productive and enjoyable. We are so certain that this is the best value on wireless today that for any customer who wants to switch to our new Sprint Family Share Pack, we will reimburse them for the cost to end their contract with another carrier.”  

Sprint Family Share Pack – How it Works
Sprint is changing the wireless industry with this plan that provides consumers value and flexibility, plus unlimited talk and text.

Customers can build their own plan in three easy steps as shown below.  First, choose the data allowance. Second, add up to 10 lines of data access with unlimited talk and text while on the Sprint Network.  Third, include your tablet devices for $10 per month per line and mobile broadband devices for $20 per month per line. There is no early termination fee and no annual service contract with non-discounted phones.

Sprint Family Share Pack (standard pricing)

Step 1:

Pick shared monthly data allowance

Step 2:
Add data access to phones (includes unlimited talk and text)

Step 3:

Add data access to tablets and MBB devices

600MB

2GB

4GB

8GB

12GB

16GB

$20

$25

$40

$70

$80

$90

+ $25 per phone

Non-discounted phone

600MB – 16GB

  + $40 per  

    phone

    Discounted

    phone for all

    data options

Tablets

+ $10 per tablet

Non-discounted

All data options

OR

20GB

32GB

40GB

60GB

$100

$130

$150

$225

+ $15 per phone

Non-discounted phone

20GB – 60GB

Mobile Broadband Devices

+ $20 per device

Non-discounted

All data options

Non-discounted: People who select Sprint Easy Pay

Discounted: People on a 2-year term service agreement for a phone

Adding tablet or Mobile Broadband Device requires one active phone line per account

All pricing excludes taxes and surcharges

Everyday pricing for competitors that have shared data plans

Photo – http://photos.prnewswire.com/prnh/20140819/137219

Limited-time Promotion for Customers Switching to Sprint Family Share Pack 
In addition, for a limited time, for customers who bring their number and activate on the Sprint Family Share Pack, Sprint will buy out their families’ contracts with a Visa Prepaid Card worth up to $350 2.  This switching offer will be available at Sprint stores and Sprint Telesales.

With the limited-time promotion, Sprint is waiving the data access charge for handsets, tablets and mobile broadband devices on 20GB or higher data allowances for up to 10 lines. To qualify for the offer customers must switch their number from another carrier to Sprint.3   All devices must be purchased through Sprint Easy Pay.

Photo – http://photos.prnewswire.com/prnh/20140819/137220

The Sprint Share Pack gives wireless customers a good reason to come to Sprint, but the company is not done making bold moves, Claure said.

“Simply put, we are offering the best deal on shared data,” Claure said. “We have more news coming later this week about plans for individuals. We want customers to think twice before choosing another wireless carrier.”

America’s Newest Network
The Sprint Family Share Pack comes as Sprint already has built its 4G LTE network to serve more than 255 million people, with more on the way.

“Customers are seeking a strong network experience, and at a good value,” said Rich Karpinski, Principal Analyst at 451 Research. “The price and amount of sharable data associated with this new Sprint offering plays to that next wave of mobile demand.”

In addition to Sprint’s all new 3G network and its 4G LTE network, Sprint is deploying Sprint Spark, a technology offering turbo data speeds and designed to support a new generation of online gaming, virtual reality, advanced cloud services and other applications requiring very high bandwidth.

Available today in 27 markets across the country, Sprint Spark is an enhanced LTE service that’s built for data and designed to deliver average wireless speeds of 6-15Mbps and peak wireless speeds of 50-60Mbps today on capable devices, with increasing speed potential over time. Sprint plans to reach 100 million Americans by year-end with the service.

About Sprint
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 54 million customers as of June 30, 2014 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved U.S. company in customer satisfaction, across all 43 industries, over the last six years. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America in 2011, 2012 and 2013. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 To improve the data experience for the majority of users, throughput speeds may be limited, varied or reduced on the network
2The $100 offer is available Aug. 22, 2014 – Sept. 30, 2014 when customers switch to Sprint. It includes $15/mo./line access chargers waived through 2015. Valid only on 20GB or higher data allowance. 


United Soybean Board Builds A Digital Time Capsule Honoring Hispanic Family Traditions

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United Soybean Board Builds A Digital Time Capsule Honoring Hispanic Family Traditions


ST. LOUIS, Aug. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — The United Soybean Board (USB) invites Hispanic families to pick up the camera and record a short video of their family making their favorite traditional recipes. To celebrate keepsake traditions and great tasting recipes, USB launched a virtual library where families share the rich history behind beloved food dishes. Participants will have the opportunity to have their special customs videos honored in the Soy Connection Digital Time Capsule. Entries will be accepted until September 30, 2014 at www.soyconnection.com/hispanictraditions.php.

Nearly two-thirds of Hispanics say they follow Hispanic traditions when preparing food[1]. USB is proud to highlight the role soybean oil plays in heritage recipes. Entrants can share the heritage videos on their Facebook page, and select submissions will earn bragging rights by being featured in the Digital Time Capsule. USB’s Soy Connection Digital Time Capsule offers a unique opportunity to showcase treasured recipes, fun memories and cherished traditions tied to meal preparation in Hispanic homes.

“Though most may not know it, soybean oil has been a long-standing staple of Hispanic menus,” said Lorena Drago, registered dietitian, certified diabetes educator and consultant to USB. “As most vegetable oil is actually 100% soybean oil, it is one of the most versatile ingredients in the kitchen and becomes an essential part of everyday cooking.”

As 86% of Hispanics believe eating together as a family maintains unity, perpetuating cooking traditions has become an act of love[2]. Documenting and saving favorite family recipes in the Soy Connection Digital Capsule promotes the preservation of Hispanic traditions. You may also discover a nutritious truth about a core ingredient in your favorite recipe. Soybean oil has virtually no flavor or aroma which allows for prominent recipe flavors, and is ideal for showcasing the authentic taste of Hispanic cuisine.  

For more information on soybean oil and the Digital Time Capsule contest, visit www.soyconnection.com/hispanictraditions.php.  

About USB

The 70 farmer-directors of USB oversee the investments of the soy checkoff to maximize profit opportunities for all U.S. soybean farmers. These volunteers invest and leverage checkoff funds to increase the value of U.S. soy meal and oil, to ensure U.S. soybean farmers and their customers have the freedom and infrastructure to operate, and to meet the needs of U.S. soy’s customers. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for USB and the soy checkoff.

[1]https://www.npd.com/perspectives/food-for-thought/hispanic-millenials.html
2 Hartman Study: The Multi-Cultural Latino Consumer, 2013

Jennifer Reza
United Soybean Board
c/o MSLGROUP
310.461.0383
[email protected]


A New Survey of In-Home Family Caregivers Reveals Challenges and Rewards of Caregiving

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A New Survey of In-Home Family Caregivers Reveals Challenges and Rewards of Caregiving


Clorox® CareConcepts™ Identifies the Emotional Impact of Caregiving as Part of the When Care Comes Home Initiative and its New Cleaning and Personal Homecare Products


OAKLAND, Calif., Aug. 19, 2014 /PRNewswire – HISPANIC PR WIRE/ — Caregivers often put the needs of their loved ones before themselves, and over time that selflessness has an impact – both inspirational and challenging. Eighty percent of caregivers believe that their role has given them more meaning in their lives, but most of them have also felt exhausted (85 percent), frustrated (82 percent) and overwhelmed (79 percent), according to the “When Care Comes Home” survey[1] conducted by Clorox® CareConcepts™ and the Caregiver Action Network (CAN).

While 66 million Americans face the challenges of the caregiving role, they often feel alone in their struggles. This led to the “When Care Comes Home” survey, which is a new study that explores the emotional effects of caregiving and shows how many families are in it together.

“We’ve participated in numerous studies of caregivers, but we are exceptionally pleased with this report because it re-enforces the hardships we often hear caregivers endure and it helps us to better understand the unique challenges and rewards of being a caregiver,” said John Schall, CEO of CAN.

Taking care of a loved one at home is never easy and can become a full-time job in itself, as one in five caregivers (21 percent) spend more than 40 hours a week caring for their loved one. Caregivers say that their role affects their mental health (38 percent), physical health (37 percent) and finances (41 percent).  More than half of caregivers report feeling helpless (59 percent), isolated (54 percent), confused (54 percent) and alone (53 percent). However, while this can be tough enough to make anyone want to quit, caregivers shine a light on the positive feelings and experiences that surface. Nine out of 10 caregivers have felt needed (95 percent), thankful (93 percent), appreciated (91 percent) and important (88 percent). Two-thirds of caregivers believe that their role is a gift (66 percent).

When Care Comes Home
Nearly half (44 percent) of all caregivers admit it is difficult to find practical information to help guide them in their role, whether it is new to them or has evolved with their loved one’s condition. Clorox CareConcepts is removing that obstacle by launching the website When Care Comes Home, complete with supportive tools and products to help empower those caring for a loved one. Caregivers will find links to well-respected partners, such as Family Caregivers Alliance (FCA) and CAN, as well as educational content. Through the Clorox® Care Council, a panel of caregivers, advocates and experts on WhenCareComesHome.com, caregivers can find a community offering guidance, perspective and encouragement. 

“Understanding the challenges that caregivers endure, we knew it was important and imperative to create this resource featuring helpful information, personal insights and inspiring stories for those who are in this journey together, no matter the illness or disability that binds them,” said Shaunte Mears-Watkins, associate director of marketing for Clorox CareConcepts.

When The Caregiving Community Comes Together
In conjunction with Family Caregivers Alliance (FCA) and CAN, Clorox CareConcepts is bringing the caregiving communities together in Chicago, Los Angeles and Washington, D.C., by hosting special evenings that will celebrate and honor them. While it’s just a short break from their caregiving duties, the night off will include pampering activities, a private screening of “A Sacred Journey,” a documentary by filmmaker Ernesto Quintero that will hit close to home for all who care for a loved one, and a panel discussion among the experts and caregivers on When Care Comes Home, exploring the challenges and inspirational moments it brings.

When Caring Gets Easier
Clorox brings more than 100 years of expertise to Clorox CareConcepts, its new collection of cleaning and personal care products for the at-home caregiver and the only line that offers easy-to-use Caregiving Starter Kits to help provide all the care loved ones deserve and the help caregivers need to return to a new state of normal. The products were developed in collaboration with healthcare professionals to address common home caregiving needs.  They are simple solutions to help caregivers provide quality care with confidence to their loved ones. 

The “When Care Comes Home” survey found that cleanliness is very important to those in the caregiving role (85 percent), but more than one in three caregivers report that it is confusing to select cleaning and personal care products (37 percent) and it is difficult to find them (36 percent). In fact, half (50 percent) of caregivers wish home health care products were easier to find. The new Clorox CareConcepts home health care products are simple to find on Amazon.com, Drugstores.com and near the pharmacy section at select drug stores nationwide.

For more information or findings from the “When Care Comes Home” survey, visit WhenCareComesHome.com.

The Clorox Company
The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,200 employees and fiscal year 2014 revenues of $5.6 billion. Clorox markets some of the most trusted brand names, including its namesake bleach and cleaning products, Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Clorox® CareConcepts™ cleaning and personal care products; Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® infection control products; Green Works® naturally derived cleaners; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® and KC Masterpiece® dressings and sauces; Brita® water-filtration products; and Burt’s Bees® natural personal care products. More than 80 percent of the company’s brands hold the No. 1 or No. 2 market share positions in their categories. Clorox’s commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2014, Clorox and The Clorox Company Foundation contributed more than $16 million in combined cash grants, product donations, cause marketing and employee volunteerism. For more information, visit TheCloroxCompany.com.

[1] This survey was conducted by KJT Group, a global research and consulting firm, among 1,002 U.S. caregivers (18 years or older) between May 22 – 30, 2014. This was a non-probability, stratified sample, collected via web-based interviews. As such, margin of error cannot be accurately estimated.

Media Contacts:

Apryl Ash, PDC PR
614.439.7596
[email protected]

Robin Santos, Clorox
310.339.9981
[email protected]