(Español) Honda lanza evento Summer #Cheerance difundiendo alegría a tres millones de personas durante el evento de liquidación de verano de cinco días de Honda
California School Districts Vie for $40,000 in Prizes in got milk? Breakfast Challenge
California School Districts Vie for $40,000 in Prizes in got milk? Breakfast Challenge
Individual students can win up to $1000 via social media
SAN CLEMENTE, Calif., Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — The California Milk Processor Board (CMPB), the creator of got milk?, has partnered with 15 school districts across the Golden State to present its seventh annual Breakfast Challenge to launch the new school year and remind students to fuel up with the most important meal of the day. Studies have shown that eating breakfast helps students do better in mathematics and school overall. Breakfast also boosts vitamin intake, helping increase energy and focus.1 The Breakfast Challenge, which runs from August to October, encourages daily breakfast consumption with milk at school through a friendly competition between school districts. The school in each district (or group of districts) with the greatest increase in breakfast participation will win $3,000 towards student activities.
Photo – http://photos.prnewswire.com/prnh/20140804/133065
“Research shows that students who eat a healthy breakfast are more attentive in the classroom and do better in school,” says registered dietitian, Dr. Wendy Bazilian. “And feeding our students breakfast with milk is key to supporting their success.”
The 15 participating high school districts in the 2014 got milk? Breakfast Challenge are:
- Northern California: Oakland Unified, Sacramento City Unified, Stockton Unified and Modesto City Schools
- Central California: Fresno Unified, Central Unified and Clovis Unified
- Southern California: Huntington Beach Union, Santa Ana Unified, Fontana Unified, Palm Springs Unified, Coachella Valley Unified, Desert Sands Unified, Sweetwater Union and Vista Unified
During the three-week challenge period, each participating campus aims to encourage its students to eat breakfast with milk at school and track the participation results. At the end of the three weeks, the campus with the greatest increase in breakfast participation in its district will win $3,000.
“We want to make eating breakfast fun while inspiring young people to form healthy habits,” says Steve James, executive director of the CMPB. “This challenge allows rival schools to compete against each other, while instilling the messages of proper nutrition with milk.”
This year got milk? has included another opportunity for California teens ages 13 to 18 to participate in the Breakfast Challenge via social media. Got milk? wants students to post pictures of their breakfast with milk either on Facebook, Twitter or Instagram and tag the image using the hashtag #gotmilkinmybreakfast. At the end of contest, three winners will be selected from the photos with the most likes on the Facebook contest page. The Grand Prize winner will receive $1,000 and two runners-up will each receive a $200 store gift card.
For more information on the got milk? Breakfast Challenge, social media contest and easy breakfast recipes visit: www.gotmilk.com. Follow got milk? on social media: www.facebook.com/gotmilk, Twitter @gotmilk and Instagram @officialgotmilk using hashtag #gotmilkbkfast to keep up with this year’s challenges and results.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. Got milk? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
1 http://journal.frontiersin.org/Journal/10.3389/fnhum.2013.00425/full
NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/
Crime-Fighting Canine, ‘Comisario Rex’ Returns to Vme TV With a New Season
Crime-Fighting Canine, ‘Comisario Rex’ Returns to Vme TV With a New Season
MIAMI, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Vme TV, the first and only Spanish-language public television network in the United States, will broadcast a brand new season of ‘Comisario Rex,‘ the popular action-filled drama about a case-cracking police dog, Rex, who is known for solving criminal cases with his incredible sense of smell and great skills. Back by popular demand, ‘Comisario Rex’ returns to Vme TV on Wednesday, August 6, 2014 at 8 p.m. E/P.
Logo – http://photos.prnewswire.com/prnh/20131031/FL07950LOGO
Originally an Austrian series, ‘Comisario Rex’ has gained popularity worldwide for its German Shepherd star and entertaining storylines. Rex forms part of a team of policemen, slickly following suspects, resolving difficult situations and saving lives. Considered a superhero to many, Rex uses his senses and dog smarts to defend the innocent and cuff criminals in this detective drama program.
“Comisario Rex” forms part of Vme TV’s entertainment programming line-up, which prides itself in delivering top-quality content that is appropriate for its audiences. Moreover, the network focuses on programs that are consistent with its core values of educating, inspiring, and enriching the lives of the Hispanic American community, while ensuring that its content is diverse and wholesome.
Available in 43 markets and reaching more than 70 million households in the United States, Vme TV is available through Comcast, DIRECTV, DISH Network and AT&T U-verse among other local cable companies. To find your local channel or to learn more about Vme TV, visit www.vmetv.com or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.
ABOUT VME TELEVISION
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.
Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event
Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event
– Multifaceted, large-scale effort across Twitter, Facebook and YouTube includes real-world stunts, comedy and concerts August 4–8
– Honda will donate $100,000 to the Pediatric Brain Tumor Foundation
– ‘Summer Cheerance’ to feature videos from YouTube superstar, Andrew Hales
– Campaign to include TV spots, print, digital, and radio placements
TORRANCE, California, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Honda is launching five days of continuous “Summer Cheerance” by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand’s annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.
Photo – http://photos.prnewswire.com/prnh/20140804/133011
Logo – http://photos.prnewswire.com/prnh/20140415/73520
On Aug. 4, “Summer Cheerance” will launch with an introduction video revealing the mission to spread Summer Cheer. Lots of funny, crazy or just plain weird cheer videos, memes and GIFs will respond to people on Twitter throughout the five-day effort. Facebook and YouTube will also be leveraged. Content will conclude with a Honda Summer Clearance Event call to action.
To magnify reach, the brand is teaming with YouTube superstar Andrew Hales to promote his take on “Summer Cheerance” via two videos on his popular LAHWF YouTube channel during the five-day effort.
Real-world events will bring surprise moments of cheer in select cities across the country. Video will capture unsuspecting participants experiencing acts of cheer and will then be shared on Honda’s social channels during the “Summer Cheerance” effort. Live cheer events include randomly placed piñatas filled with goodies at various locations, and “Stand Here for Cheer” will encourage people to stand in a painted box on the ground in a busy area to receive a surprise act of cheer, such as being serenaded by a saxophonist. “Cheer Detector” at a beach finds buried treasured chests that will be shared with onlookers.
A Pandora® Summer Cheerance station featuring a variety of happy tunes will spread cheer and be promoted across Pandora. And rush-hour commuters will get their own dose of cheer from up-and-coming comedian Steve Simeone who will deliver two 60-second, custom-made “Summer Cheerance” comedy bits during a commercial break.
“We are committed to spreading unprecedented cheer starting today and connecting with as many people as we possibly can in five days,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This collection of silly and wonderful morsels of cheer across social media, and in real life, are designed to make an impact, create smile-filled buzz and remind people that summer is the best time to get a great deal on a Honda.”
Progress videos will be posted throughout the campaign to keep people updated and give a sense of the breadth of “Summer Cheerance” activities.
Customized digital units include a ticker tracking the goal to three million on http://www.shophonda.com/ and banner ads featuring cheery memes, and “Summer Cheerance” pre-roll will appear before humorous videos across video sites.
On TV, the Summer Clearance Sales Event campaign features six TV spots, including “Fan,” “Golf Cart,” and “Rain” that build off of last year’s successful summer event. The campaign features dramatizations of actual social media posts from people who are unhappy with their current cars, positioning the Honda Summer Clearance Event as the solution to their problems.
Network TV placements are scheduled on “The Bachelorette,” “New Girl,” “24” and “MasterChef” and on national cable networks such as Bravo, Discovery, TBS and HGTV.
A strong online presence will also support this event, including banner ads on high-traffic auto sites such as Cars.com, KBB.com and Edmunds.com as well as units on Facebook, Twitter and YouTube. Print ads will run in “People,” “Sports Illustrated” and top-market local newspapers. Network radio spots will also air during the event.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.
1 Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: “Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013.”
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.
MADD Urges Texas Parents to Send a Clear “No Alcohol” Message to Underage Children Before They Head Back to School
MADD Urges Texas Parents to Send a Clear “No Alcohol” Message to Underage Children Before They Head Back to School
Texas data shows teens are getting mixed messages about alcohol, but parental guidance makes a difference
AUSTIN, Texas, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Before teens head back to school, MADD is calling on Texas parents to talk with their kids about the dangers of drinking underage – before another adult does. MADD encourages families to use resources from MADD’s Power of Parents program to learn ways to empower their children to say no to alcohol.
It is particularly important for parents to engage their teens in these conversations for two reasons. First, a MADD Texas survey of Texas parents and teens found that 71 percent of teens reported that they were aware of parties where a parent or adult provided teens with alcohol, which could give teens the impression that underage drinking is okay.
Second, parents are the single biggest influence on their teen’s decision not to drink. In fact, 62 percent of Texas teens say their parents are the motivating factor for them not to drink, according to a MADD survey conducted in the state. Furthermore, a national survey conducted by MADD with Nationwide Insurance (released April 2014), showed that the clearer the message from parents is, the less likely a teen will drink.
“The reality is that some adults are providing teens with alcohol. That’s why it’s so important for parents to be vigilant and to talk with their children about how they can say no to drinking alcohol before another adult gives them the impression that it’s okay,” said Jaime Gutierrez, MADD Texas Executive Director. “Nothing beats the positive influence of a parent, and it’s critical that they make it clear that drinking alcohol before you’re 21 is unacceptable.”
Parents could help save lives by talking with their teens about the dangers of drinking and driving before their kids begin celebrating the end of summer and go back to school.
Last year in Texas, from August 15, 2013, to September 16, 2013, there were 196 alcohol-related motor vehicle traffic crashes involving underage drivers between the ages of 16 years old and 20 years old under the influence of alcohol, resulting in 103 injuries and 9 deaths (TxDOT, June 2014). Furthermore, from August 15, 2013, to September 16, 2013, 10 people between the ages of 12 years old and 20 years old were killed in alcohol-related motor vehicle traffic crashes in Texas (TxDOT, June 2014).
Additionally, over the 2013 Labor Day holiday reporting period alone, there were 392 alcohol-related motor vehicle traffic crashes in Texas involving drivers under the influence of alcohol (TxDOT, June 2014). Of those, 33 involved underage drivers between the ages of 16-20 under the influence of alcohol (TxDOT, June 2014).
“Parents can make a huge difference just by talking to their kids,” Gutierrez added. “By engaging in conversations with their teens, parents can prevent the consequences of underage drinking that can lead to arrest, injury and death.”
MADD encourages parents to use the Power of Parents handbook to help have these conversations with their kids. MADD’s community-based parent program, Power of Parents, was developed and launched with the national sponsorship of Nationwide Insurance. MADD has partnered with Dr. Robert Turrisi from Pennsylvania State University and adapted his handbook model to reach parents of high school students. The parent handbook is the cornerstone of this community-based program and is available free to communities through the website and through 30-minute parent workshops facilitated by trained MADD staff and volunteers.
In Texas, MADD is helping parents engage in a conversation with their kids about the dangers of underage drinking by hosting workshops in local areas across the state. Contact your local MADD office to learn more about workshops. For more information about Power of Parents or to download materials, parents can visit www.madd.org/powerofparents.
Nationwide Insurance is the national presenting sponsor for the Power of Parents program. MADD also receives funding from and works closely with the Texas Department of Transportation as part of the state’s Take the Wheel program to reduce drunk driving in Texas.
About Mothers Against Drunk Driving
Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. With the help of those who want a safer future, MADD’s Campaign to Eliminate Drunk Driving® will end this danger on America’s roads. PowerTalk 21® is the national day for parents to talk with their kids about alcohol, using the proven strategies of Power of Parents® to reduce the risk of underage drinking. And as one of the largest victim services organizations in the U.S., MADD also supports drunk and drugged driving victims and survivors at no charge, serving one person every 8.6 minutes through local MADD victim advocates and at 1-877-MADD-HELP. Learn more at www.madd.org or by calling 1-877-ASK-MADD.
MundoFox Premieres New Original Series ‘Familia en Venta’ On Sunday, August 10th At 9PM/8C
MundoFox Premieres New Original Series ‘Familia en Venta’ On Sunday, August 10th At 9PM/8C
Roselyn Sanchez and Carlos Espejel Lead New Comedy Series Alongside a Stellar International Cast
LOS ANGELES, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — MundoFox announced today the premiere of ‘Familia en Venta,’ an original television comedy series starring Roselyn Sanchez and Carlos Espejel. ‘Familia en Venta,’ marks the first Spanish-language television show for actress, Roselyn Sanchez. The series premieres on August 10th and will air exclusively on MundoFox Sunday nights at 9PM/8c.
‘Familia en Venta’ follows Lili (Sanchez) and Pipo (Espejel) who after fifteen years of marriage call it quits; but due to the housing market crash can’t sell the family home and are forced to continue living under the same roof. Lili and Pipo must deal with the comedic high jinx that occur while living separate lives in the same house and raising an eccentric family including a quirky son, a free spirited daughter, and a grandfather who only acts senile when it’s convenient for him.
In addition to Puerto Rican actress Roselyn Sanchez and Mexican actor/comedian Carlos Espejel, the new weekend primetime series features an all-star cast that includes Colombian actress Angie Cepeda, Peruvian actor Cristian Meier and the beautiful up-and-coming Mexican actress Carmen Aub.
To learn more about ‘Familia en Venta,’ visit: http://www.mundofox.com/familiaenventa
About MundoFox
MundoFox is a joint venture between Fox International Channels (FIC), 21st Century Fox’s international multimedia business, and RCN, the leading Latin American television network and production company belonging to Organización Ardila Lulle (OAL). Together FIC and RCN currently reach over 1.6 billion subscribers worldwide with original series, novelas, dramas, game shows, reality, news and lifestyle programming. MundoFox is broadcast over-the-air on the network’s affiliate stations as well as through cable, satellite and telco providers in markets representing nearly 80% of U.S. Hispanic households. MundoFox, headquartered in Los Angeles, CA, launched in fall 2012.
Discovery Familia Fulfills Every Woman’s Dream: To Have The Perfect Wardrobe!
MIAMI, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Having an over-flowing closet is a dream-come-true for many women, and Discovery Familia makes this dream a reality in its new original production DESAFIO FASHIONISTA, a series designed as a fashion competition during which four women take on challenges to reveal who is the ultimate fashionista. The series will air Fridays at 9PM ET/ PT starting August 15th.
Logo – http://photos.prnewswire.com/prnh/20130222/MM64872LOGO
In each episode of DESAFIO FASHIONISTA, four contestants will take part and will need to win different tests. During each one of the challenges they will have to put together the perfect look to wear on three distinct, special occasions: a beach wedding, a blind date and a job interview, among others. The judges' panel — made up of Mexican model, actress and blogger Adriana Abascal, who is also the series' host; Mexican presenter Olivia Peralta; Colombian fashion editor Juan Carlos Giraldo; and a special guest panelist on each new episode — will evaluate the personal taste, elegance, creativity and, above all else, the keen sense of style of each of the contestants.
"The Latina woman, by nature, likes to take care of herself, and is interested in looking good and in knowing the
latest fashion trends. DESAFIO FASHIONISTA is a series with a fun and innovative format that was developed based on her likes and needs," commented Bilai Joa Silar, VP of Content, Discovery Familia.
At the end of each episode, the two final participants go up against one another and the lucky winner will take home a complete wardrobe of clothes, shoes and accessories.
To learn more about Discovery Familia programming and news, please follow us on facebook.com/discoveryfamilia.
About Discovery Familia
Part of Discovery Communications, Discovery Familia is the only Spanish-language channel dedicated entirely to Hispanic mothers and the things that matter in their lives: their children, their homes and their time. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming to prepare them for the world around them. In the evening, the channel offers programming for moms, focusing on such topics as childcare, the home, food, health and beauty. With trustworthy content and top-quality entertainment, Discovery Familia is a place for Hispanic moms and their children to call "home." For more information, please follow us on Facebook at facebook.com/discoveryfamilia.