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Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board

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Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board


NEW YORK, July 9, 2014 /PRNewswire-HISPANIC PR WIRE/ — Portada, the leading Source on Hispanic Marketing and Media (www.portada-online.com) is celebrating its Annual Conference on September 17 and 18 in New York City’s Scholastic Auditorium & Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 (www.portada-online.com/events/hispanic-conference ) and the Hispanic Music and Entertainment Marketing Forum (www.portada-online.com/events/hispanic-forum) on September 17. Both events can be attended independently or through a combo ticket.

A great selection of client side marketers, agency, media and entertainment leaders have already been confirmed to, once again, make #Portada14 the best conference in the Multicultural Marketing, Advertising and Entertainment space. They include:

  • Keisha Andrews-Rangel, Managing Director, nTrigue media
  • Manny Gonzalez, Director Multicultural, Moet Hennessy
  • Lyris Leos, Brand Marketing Strategy Director, JC Penney
  • Oscar Madrid, Director Multicultural Marketing, Verizon
  • Ana Lucia Soto, Media Manager, JC Penney
  • Isabella Sanchez,‎ VP, Media Integration, Zubi Advertising Services
  • Cesar Sroka, Group Account Director, Omnicom Media Group
  • Daniel Villarroel, Director Multiethnic Marketing, Maybelline New York and Garnier
  • Javier Garcia, U.S. Hispanic GM & LatAm Market Development Lead at Yahoo!

More path breaking speakers to be revealed soon!

#Portada14 will provide must-have actionable insights and a myriad of networking opportunities designed  for marketers and media to be successful in today’s multicultural America. Some themes that will be explored include:  

  • Social Media: Best Practices from a major player: Use of language, social habits vs. general market.
  • The unending quest: New approaches on how national brands reach out to local audiences
  • The Hispanic Digital Video Explosion
  • English dominant and Spanish dominant: Language preference in advertising/ media by age/ region
  • Programmatic Buying and Hispanic media: Much more than a buzzword
  • Latin Music Genres, what works where and why
  • Celebrity endorsement models
  • The crucial role of mobile media in Hispanic Music consumption
  • Viva la Musica: How Social Media amplifies and shapes music and entertainment messages
  • Portada’s popular Speed Networking Function

REGISTER  today and profit from the early bird rate
https://www.portada-online.com/events/hispanic-conference/register/

Already Confirmed #Portada14 Sponsors are:

8th Annual Hispanic Music and Entertainment Marketing Conference:

Gold Sponsors:
YuMe (www.yume.com)
GFK (www.gfk.com)

Bronze Sponsor
Mocospace (www.mocospace.com)

Hispanic Music and Entertainment Marketing Forum:
Spotlight Sponsor

Batanga Media (www.batangamedia.com)

For sponsorship opportunities, please reach out to Kelley Eberhardt at [email protected] or call 1212 685 44 41

SOURCE Portada

 


Monica Gadsby, Leading Hispanic Media Specialist, Is Opening Keynote At Hispanic TV Summit Thursday, October 2, In New York City

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Monica Gadsby, Leading Hispanic Media Specialist, Is Opening Keynote At Hispanic TV Summit Thursday, October 2, In New York City

ANNUAL SUMMIT IS SIGNATURE CONFERENCE FOR
BUSINESS OF TV AND VIDEO FOR HISPANIC VIEWERS


NEW YORK, July 9, 2014 /PRNewswire-HISPANIC PR WIRE/ — Monica Gadsby, CEO of leading media company Starcom MediaVest Group’s US Multicultural & Latin America divisions, will be the opening keynote interview guest at the 12th Annual Hispanic Television Summit to be presented at the New York Marriott Marquis on Thursday, October 2, 2014 by leading television business publications Broadcasting & Cable and Multichannel News.  

Photo – http://photos.prnewswire.com/prnh/20140627/122745

“As a leading media specialist, Ms. Gadsby is known as one of the most influential executives in the Hispanic television business,” said Louis Hillelson, Vice President/Group Publisher of Broadcasting & Cable and Multichannel News. “She was presented with the Achievement in Hispanic Television Award at the 2011 Hispanic Television Summit, so it’s an extra honor to have her return this year.”

Over the past 11 years, the Hispanic Television Summit has developed an outstanding reputation as the signature annual conference for those in the business of TV and video intended for Hispanic viewers. This year, it is anticipated that nearly 600 executives will attend from the U.S., Latin America and Spain. They represent broadcasters, pay TV providers, over-the-top digital providers, programming networks, production companies, advertisers, ad agencies, technology suppliers, research firms and more.

The Summit includes several other keynote presentations as well as a series of five roundtable discussions focused on topics like advertising, marketing & promotion, distribution, programming and a genre-specific discussion on sports telecasts. There is also an Awards Presentation Luncheon at which the annual Award for Achievement in Hispanic Television is presented. In addition to Monica Gadsby, other previous recipients of this award include on-air personalities Don Francisco, Andres Cantor, and Cristina Saralegui; network news anchors Jorge Ramos, Maria Celeste Arraras, Maria Elena Salinas and Jose Diaz Balart; and sports celebrity Oscar De La Hoya and advertising executive Edgar Sandoval of P&G.

The Summit is produced for the presenting publications by The Schramm Marketing Group, based in New York City.

To inquire about speaking opportunities, contact Joseph Schramm at 212-983-0219 or [email protected]

To register, contact Jennifer Ware at 917-281-4718 or [email protected]

To sponsor, contact Jason Greenblatt at 917-281-4726 or [email protected]

About Broadcasting & Cable and Multichannel News

Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.

Contact: Joe Schramm, 212-983-0219, [email protected]

SOURCE Broadcasting & Cable and Multichannel News


3rd Annual Festival PEOPLE en Espanol Returns to San Antonio Labor Day Weekend

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NEW YORK, July 9, 2014 /PRNewswire-HISPANIC PR WIRE/ — Argentine actor, model and entertainer Julian Gil, professional boxer Saul “Canelo” Alvarez, television legend Don Francisco and Dra. Ana Maria Polo of the popular TV show “Caso Cerrado” are among the international influencers and celebrities who will participate in the highly-anticipated 3rd annual Festival PEOPLE en Espanol. On Saturday, Aug. 30 and Sunday, Aug. 31, Inspiring the Next Generation takes center stage with a family-fun weekend experience at San Antonio’s Henry B. Gonzalez Convention Center. 

Organizers this year are presenting the Chicas Poderosas Concert powered by Disney featuring one of today’s hottest young performers, Zendaya (with additional talent to be announced),  from 7 p.m. to 9 p.m. on Saturday, Aug. 30 at the Lila Cockrell Theater.  Other celebrities scheduled to appear throughout the weekend are actress-singer Maite Perroni, novela star Sara Maldonado, singers Priscila Angel and Jaci Velasquez, TV personalities Myrka Dellanos, Poncho de Anda and Alejandra Oraa, actor Eduardo Verastegui, singer-actors Mane de la Parra, Carlos Ponce and Gabriel Coronel, actress Genesis Rodriguez and comedienne Cristela Alonzo.

“Latino Millennials, who comprise more than a third of PEOPLE en Espanol‘s audience, are leading the country’s positive trends in educational attainment and making tremendous strides,” said Monique Manso, publisher, PEOPLE en Espanol. “PEOPLE en Espanol is dedicated to Inspiring the Next Generation –from San Antonio and around the country– by celebrating our youth and presenting empowering content and interactive experiences for the entire family this Labor Day weekend.”  

In response to the audience’s demand and enthusiasm for the last year’s robust line-up of fan meet-and-greets and main stage presentations on topics ranging from Hollywood fashion to education and wellness, Festival PEOPLE en Espanol is expanding its daytime offerings—with a substantial increase in celebrity talent and twice as many performers.   Each day from 9:30 a.m. to 5 p.m. Festival’s free daytime experience will feature engaging on-site activities for attendees, free give-aways, movie screenings, authentic San Antonio cuisine and more from the community’s favorite brands. 

The Chicas Poderosas Concert tickets start at $25, and are available now through Ticketmaster. For tickets and more information, visit peopleenespanol.com/festival

Sponsors of Festival PEOPLE en Espanol 2014 include Disney, ABC, Jeep, Strayer University, Center for Disease Control, AARP, HBO Latino, HEB, Azteca, the City of San Antonio and the San Antonio Convention and Visitors Bureau.

For the latest updates about Festival PEOPLE en Espanol, join the conversation:

http://www.peopleenespanol.com/ 
https://twitter.com/peopleenespanol
www.facebook.com/peopleenespanol
#festivalpeople

About Festival PEOPLE en Espanol:
PEOPLE en Espanol‘s annual Festival aims to entertain, inspire and unite Hispanic families around an unparalleled celebration of culture.   Festival PEOPLE en Espanol has become one of the year’s most-anticipated celebrations of Hispanic culture featuring today’s hottest celebrities, expert panels and family-fun activities over Labor Day weekend.

About PEOPLE en Espanol:
PEOPLE en Espanol was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Espanol reaches an audience of 6.9 million every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Espanol delivers original editorial content that captures the values, contributions and impact of today’s Hispanics in the U.S.   The brand’s social media footprint includes over a 1,000,000 followers on Twitter and over 2.6 million fans on Facebook.  For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PEOPLEEnEspanol.com.

About Time Inc.:
Time Inc. is one of the largest branded media companies in the world reaching more than 130 million Americans each month across multiple platforms. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, REAL SIMPLE, Wallpaper, Travel + Leisure and Food & Wine, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’S Sportsman of the Year, the Food & Wine Classic in Aspen and the ESSENCE Festival.

Contacts:
Festival PEOPLE en Espanol:  Dana Baxter
+1-212-522-1634, [email protected]

inHOUSE Public Relations: Lisa Andrade
+1-210-389-9765, [email protected]

SOURCE PEOPLE en Espanol

(Español) Romeo Santos presenta dos históricos conciertos en el Yankee Stadium de Nueva York

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ROMEO SANTOS

Sorry, this entry is only available in Español.

Honda Stage Launches at REVOLT Studios Delivering Performances and Artists Interviews Across Television, Web and Mobile Platforms for Music Fans

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TORRANCE, California, July 9, 2014 /PRNewswire-HISPANIC PR WIRE/ — American Honda and REVOLT have launched the Honda Stage at REVOLT Studios, which will deliver in-studio performances and live artist interviews for broadcast on REVOLT TV. Debuting as part of the groundbreaking new Honda Stage music platform, the content will also be available via the iOS and Android REVOLT apps, and on the all-new Honda Stage YouTube Channel at www.youtube.com/HondaStage. The Honda Stage at REVOLT Studios is located at Hollywood and Highland in Los Angeles.

To view multimedia assets associated with this release, please click here: http://www.multivu.com/players/English/7231531-honda-stage-music-news

“Our collaboration with REVOLT will develop cutting-edge content for Honda Stage and provide a vast digital network where that content can be viewed anywhere and everywhere, at home or on the go,” said Nick Lee, Honda National Advertising Manager, American Honda Motor Co., Inc. “REVOLT’s state-of-the-art studios will enable us to deliver Honda Stage performances, interviews and interesting content to their rapidly growing fan base.”

The Honda Stage at REVOLT Studios hosted its first two performances in mid-June featuring Jungle and American Authors, which were broadcast on REVOLT TV. Honda Stage’s first live performance hosted the world television debut of Jungle, a UK modern, soul group, performing their track, “Busy Earnin’.” Additional June highlights from the Honda Stage at REVOLT Studios include performances and interviews from Metronomy, The Game, DJ Quik and DJ Khaled.

On June 11 Honda announced its lineup for the forthcoming 2014 Honda Civic Tour, comprised of three successive tours featuring different headliners for each leg. One of the Honda Civic Tours will feature American Authors, who helped launch the Honda Stage during the network’s flagship show, “REVOLT Live,” by performing, “Believer”: http://honda.us/AAuthorsREVOLT

REVOLT will host over 30 live performances on the Honda Stage, as well as conduct artist interviews, over the next 12 months. REVOLT will also cover major Honda Stage events including the 2014 Honda Civic Tour, Governors Ball, Music Midtown Festival, and Austin City Limits Music Festival. Further support for Honda will include REVOLT custom Honda Stage marketing and media to feature model launches including the all-new 2015 Honda Fit, the upcoming Honda HR-V subcompact SUV, and the Honda Civic, which will live across all screens.

“REVOLT is beyond excited to join Honda’s ground-breaking music initiative, building on their concert roots,” said Bob Gruters, EVP, Ad Sales and Integrated Marketing, REVOLT. “We are live every day hand-making our content and super-serving music fans through curation, introducing new artists and breaking music news with Honda.”

Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans where they are already searching for and consuming music. This new music platform brings together an unprecedented group of entertainment and technology leaders, including REVOLT, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.

Honda and Music

Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation’s most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour’s headlining artist customizes a Civic vehicle for one lucky tour fan to win.

In 2009, Honda began partnering with the biggest and brightest music festivals across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker’s festival activations have included a Honda-sponsored stage with performances by some of the festivals’ best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more. This summer Honda’s music festival partnerships continue and will become part of the Honda Stage music program which began with with The Governors Ball in New York June 6-8, and will debut at Music Midtown in Atlanta September 19-20 and return to Austin City Limits Music Festival the first two weekends in October.

For more information on the Honda Stage music program, including announcements of the latest Honda Stage videos, exclusive concert information, show schedules, news, sweepstakes and more, visit www.HondaStage.Honda.com.

Check back for more Honda Stage Press announcements throughout 2014 at http://honda.us/1kYuYVN

SOURCE American Honda Motor Co.


TD Charitable Foundation “Housing for Everyone” Competition to Award $2.5 million in grants

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TD Charitable Foundation “Housing for Everyone” Competition to Award $2.5 million in grants


Annual affordable housing grant competition now accepting applications for projects aimed at the creation or preservation of rental multifamily


housing units for families with children


CHERRY HILL, N.J., July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — The TD Charitable Foundation, the charitable giving arm of TD Bank, America’s Most Convenient Bank®, announced it will award $2.5 million in grants in 2014 to support the creation or preservation of rental multifamily housing units for families with children through its ninth annual “Housing for Everyone” grant competition.

Logo – http://photos.prnewswire.com/prnh/20131120/MM21057LOGO

The “Housing for Everyone” grant competition is the TD Charitable Foundation’s signature program to bolster affordable housing efforts from Maine to Florida. The competition invites local non-profit organizations from Maine to Florida to submit proposals that address the most acute affordable housing needs in their communities.

The theme of this year’s competition is Housing for the Future, focusing on initiatives that will create new or rehabilitate existing energy efficient rental units that provide safe, affordable, accessible housing for today and tomorrow’s families.

Twenty-five organizations throughout TD Bank’s footprint from Maine to Florida will each be awarded a $100,000 grant for a total grant donation of $2.5 million. Each organization is required to submit a proposal for consideration.

Proposals will only be accepted online at www.TDBank.com (click on Our Community) and must be submitted by 4 p.m. on Friday, August 29, 2014. Winners will be notified in mid- November 2014.

Applications for funding must focus on:

Preservation/Rehabilitation/Expansion of viable existing affordable housing properties:  This may include the redesign, reconfiguration and or re-use of existing space in affordable housing properties to create increased quality and quantity of affordable housing units.  Upgrades to systems, structure and efficiency of properties to preserve and prolong their use will be considered.

Focus on Families: Housing units, programs and services that address the unique needs of families in urban, suburban and rural communities will be viewed favorably. This may include but is not limited to access to parks, transportation, shopping, schools as well as on site services (day care, community rooms, etc.) that would be attractive and supportive to families.

Utilization of abandoned properties to create new units of affordable housing:  In urban, suburban and rural areas, the utilization of underused or abandoned properties to provide permanent or interim housing for low- and moderate- income individuals provides a tremendous opportunity to reverse neighborhood and community decline. 

For the past eight years, the TD Charitable Foundation has invested nearly $12.2 million in the “Housing for Everyone” competition to help create or maintain nearly 10,000 affordable housing units.

About the TD Charitable Foundation
The TD Charitable Foundation is the charitable giving arm of TD Bank N.A., which operates as TD Bank, America’s Most Convenient Bank®, and is one of the 10 largest commercial banking organizations in the United States. The Foundation’s mission is to serve the individuals, families and businesses in all the communities where TD Bank operates, having made $121.8 million in charitable donations since its inception in 2002. The Foundation’s areas of focus are affordable housing, financial literacy and education, and the environment. More information on the TD Charitable Foundation, including an online grant application, is available at www.TDBank.com.

About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com.

SOURCE TD Bank


Acura Celebrates Coming Launch of 2015 TLX Performance Luxury Sedan with Special TLX Acura Advantage Program

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Acura Celebrates Coming Launch of 2015 TLX Performance Luxury Sedan with Special TLX Acura Advantage Program





Acura Celebrates Coming Launch of 2015 TLX Performance Luxury Sedan with Special TLX Acura Advantage Program 

All-new 2015 TLX available at Acura dealerships this August

TLX introductory pricing starts at $30,995

Special $500 allowance for Acura Genuine Accessories


TORRANCE, Calif., July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — The 2015 Acura TLX performance luxury sedan will arrive at Acura dealers nationwide beginning this August with a manufacturer’s suggested retail price (MSRP) starting at $30,995* for the 2.4-liter TLX. To celebrate the upcoming arrival of the all-new model, Acura will launch the TLX Acura Advantage1 program starting July 7, which offers prospective TLX customers the opportunity to reserve an all-new TLX at special introductory prices, along with special lease and APR financing rates and a $500 allowance toward the purchase of Acura Genuine Accessories.

Photo – http://photos.prnewswire.com/prnh/20140707/124778
Logo – http://photos.prnewswire.com/prnh/20100923/ACURALOGO

The TLX Acura Advantage program, running throughout July and August, applies to sales of all 2015 TLX models: the 2.4-liter and 3.5-liter TLX models equipped with the luxury midsize segment’s only standard four-wheel steering system, Acura’s Precision All-Wheel SteerTM (P-AWSTM), and the top-of-the-line 3.5-liter TLX equipped with an upgraded version of Acura’s highly-regarded Super Handling All-Wheel Drive (SH-AWDTM) system. The 2015 Acura TLX goes on sale beginning in August, starting with the launch of 2.4-liter and 3.5-liter models, followed by the all-wheel-drive 3.5-liter TLX SH-AWD.

“We appreciate the patience of our customers who have waited for the incredible all-new TLX to come to market and to reward them for their patience we’re offering the TLX Acura Advantage program, but of course the customers’ primary reward is the incredible 2015 Acura TLX,” said Mike Accavitti, senior vice president and general manager for the Acura division. “The TLX heralds a new era for the Acura brand and we are excited to begin the process of getting it in the hands of our current and new customers.”

The terms of the pre-sale program require that customers order a 2015 TLX by September 2, 2014 and take delivery by October 31, 2014 in order to qualify for the following TLX Acura Advantage benefits:

  • TLX customers have the opportunity to take advantage of introductory lease and finance offers from Acura Financial Services, including a monthly lease payment of $299 for the 2.4-liter model and $349 for the 3.5-liter model for 36 months with a $2,499 down payment – or APR financing of 1.9% for 24-36 months or 2.9% for 37-60 months.
  • New clients and existing owners of a 2004 or newer Acura vehicle who commit with a Buyer’s Order2 from July 7, 2014 to September 2, 2014 and take delivery by October 31, 2014 are eligible for a $500 Personalization Allowance for Acura Genuine Accessories (at MSRP), with which they are able to choose from a list of 2015 TLX Accessories or a special Acura Accessory Value Package associated with the program.
  • Current Acura lessees may be eligible for a lease extension from Acura Financial Services of up to three months to allow for the arrival of an advance purchased TLX.

Interested customers can learn more about the introductory offers available at participating Acura dealers, including details about the program’s terms and conditions, at acura.com starting July 7.

2015 Acura TLX

The all-new 2015 TLX was designed to deliver a unique and compelling blend of sports-sedan athleticism and premium luxury refinement, appealing to a broad cross-section of luxury sports-sedan customers with a wide range of powertrain and drivetrain options. The TLX lineup features three distinct model offerings that carry a long list of standard luxury comfort, convenience and safety features. All TLX models can be upgraded to the Technology Package and the V-6 models are available with the line-topping Advance Package.

The three model variations feature two Acura exclusive, high-output direct-injected i-VTEC® engines, two advanced transmissions and two unique dynamic handling systems.

  • The Acura TLX with a 2.4-liter 16-valve, 4-cylinder engine producing 206 horsepower3 is mated to an all-new 8-speed dual-clutch transmission (8DCT) with torque converter. The 2.4-liter TLX has an MSRP of $30,995* and $35,025* with the Technology Package. For handling prowess, it features the latest iteration of Acura’s Precision All-Wheel Steer (P-AWS).
  • The Acura TLX with a 3.5-liter 24-valve V-6 delivering 290-horsepower4 is mated to a new 9-speed automatic transmission (9AT) and will be available with both P-AWS and Super-Handling All-Wheel Drive™ (SH-AWD®). The two-wheel-drive model with P-AWS has a MSRP of $35,220* and $39,250* for the Technology Package. The 3.5-liter TLX with Advance Package has a MSRP of $42,500*.
  • Sharing the same 3.5-liter dynamic powertrain as the two-wheel-drive model, the all-wheel drive TLX SH-AWD features a new hydraulically controlled version of Acura’s acclaimed torque vectoring SH-AWD and will be available with the Technology Package for an MSRP of $41,450* and $44,700* for the Advance Package.

Super Handling Technology

The latest iterations of Acura super-handling technologies, P-AWS and SH-AWD, along with Agile Handling Assist (AHA), help make the TLX the most dynamically advanced Acura ever produced; quick and responsive in sporty driving, stable and sure-footed in emergency maneuvers, and calm and quiet during long-distance cruising. 

  • The new P-AWS system was integrated into the fundamental chassis design from the earliest stages of development, allowing engineers to take full advantage of its independent left and right rear-wheel toe angle control to enhance handling precision, maneuverability and stability.
  • The next-generation SH-AWD system is 25 percent lighter and friction is substantially reduced. The new rear-drive unit is constantly overdriven by 2.7-percent (compared to 1.7 percent on the previous system), with a greater torque-vectoring effect across a broader spectrum of driving situations, further enhancing cornering capability at lower speeds and in tighter-radius corners.

All TLX models also feature the latest development of Acura’s Integrated Dynamics System (IDS), which allows drivers to customize their driving experience through four selectable modes; ECON, Normal, Sport and Sport+. Depending on the setting, IDS will adjust power-steering effort, throttle response, transmission shift logic, HVAC system operation, active sound control and the control logic for either the P-AWS or SH-AWD systems. The new Sport+ mode, a first for Acura, unlocks the full performance potential of the TLX with the most aggressive settings in all areas.

Fuel Economy

The TLX equipped with the 2.4-liter engine has an EPA fuel-economy rating of 24/35/285 mpg city/highway/combined. The TLX two-wheel-drive with the 3.5-liter V-6 has an EPA fuel-economy rating of 21/34/2551 mpg (+1 city/+5 highway versus the outgoing two-wheel-drive 2014 TL). The TLX SH-AWD has an EPA fuel-economy rating of 21/31/255 (+3 city/+5 highway versus the outgoing 2014 TL SH-AWD).

Standard Features

Unlike other luxury vehicles in its class, the TLX offers a number of compelling features as standard equipment across the TLX lineup, including Jewel Eye™ LED headlights, Smart Entry and pushbutton ignition, rearview camera, Hill Start Assist and more.

Further, the TLX Tech and Advance trim levels add a host of available features, including a suite of safety and driver-assistive technologies, including the Collision Mitigation Braking System™ (CMBS™), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow and Blind Spot Indicator (BSI).

Design and Packaging

The TLX’s lithe new exterior design features taut body surfaces, dynamically sculpted fender arches, and purposeful character lines. Its sporting appeal is further highlighted by its more compact sports-sedan proportions (3.8-inches shorter in overall length than the 2014 TL) and Acura’s signature Jewel Eye™ LED headlights that are standard on all models. The spacious five-passenger interior of the TLX provides a high degree of refinement, luxury and technological sophistication while supporting an exhilarating driving experience. 

Interior Features

An abundance of luxury features and technologies are available on the TLX, including heated and ventilated front seats, HomeLink®, Bluetooth® HandsFreeLink®, smart entry and pushbutton ignition keyless access system, Acura Navigation System with 3D view, and AcuraLink® Real-Time Traffic™ with Traffic Rerouting. A 7-inch On Demand Multi-Use Display™ (ODMD) touch screen, located in the center console, controls these and other features, and, with its contextual menus, displays relevant items while minimizing instrument panel clutter. 

Also available on the TLX is the next-generation AcuraLink®, Acura’s cloud-based connected car system, offering Acura owners a broad range of cloud-based and embedded convenience, connectivity and available security features. All TLX models also come equipped with Siri Eyes Free technology that, when paired with a compatible iPhone®, allows the driver to control functions using familiar voice commands. Additional standard and available luxury features include one-touch turn signals and power windows, power driver and front passenger seats, GPS-linked automatic climate control, Color Multi-Information Display (MID) with turn-by-turn guidance, LED accent lighting, HD Radio®, Pandora® and Aha™ integration and USB connectivity.

In keeping with Acura’s commitment to delivering a world-class audio experience, the TLX can be equipped with a 455-watt, 10-speaker Acura/ELS Studio® Premium Audio System, engineered specifically for the TLX by legendary recording engineer Elliot Scheiner.

Development and Manufacturing

The 2015 TLX was designed, developed and engineered in the U.S. Production of the new TLX and its powertrain will take place at the company’s state-of-the-art manufacturing facility in Marysville, Ohio.6

About Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 273 dealers within the United States. The Acura lineup features five distinctive models including the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX compact luxury sedan, the MDX luxury sport utility vehicle and the RDX luxury crossover SUV.

1 The TLX Acura Advantage program is only applicable to the order of an unavailable 2015 TLX. An unavailable 2015 TLX is a vehicle that is not currently in the dealership’s current on-hand inventory at the time of the client’s visit to the dealership.
2 Must obtain certificate from authorized Acura dealer and certificate must be presented at time of delivery. Certificate only valid at issuing dealer and for client named on certificate.
3 206 @ 6800 rpm (SAE net).
4 290 @ 6200 rpm (SAE net).
5 2015 EPA mileage ratings (city/highway/combined). Use for comparison purposes only. Your actual mileage will vary depending driving conditions, how the vehicle is driven and maintained, and other factors.
6 The TLX is built using domestic and globally sourced parts.
* MSRP excludes tax, license, registration, vehicle options and destination charge of $895.00. Dealer prices may vary.

SOURCE Acura


ETS Launches New Website to Help Educators Strengthen Reading Comprehension Skills of Middle School English Learners

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ETS logo.






ETS Launches New Website to Help Educators Strengthen Reading Comprehension Skills of Middle School English Learners


PRINCETON, New Jersey, July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — A team of researchers and assessment specialists at Educational Testing Service (ETS), has launched a website to provide resources for teachers and practitioners to use for formative assessment purposes in their classrooms. These resources are designed to target and lead to improved academic reading skills for English learners (EL) at the middle school level.

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Over the last four years, the ETS team, led by research scientists Mikyung Kim Wolf and Jane Shore, has collaborated with Margaret Heritage and a team at the National Center for Research on Evaluation, Standards, & Student Testing (CRESST) at UCLA to advance the English Learner Formative Assessment (ELFA) project. The goal of the ELFA research project, funded by the Institute of Education Sciences at the U.S. Department of Education, is to support teaching and learning for ELs in the area of reading skills.

“With the new college and career readiness standards, there is an increased expectation for all students, including EL students, to comprehend and engage in complex texts across content areas,” explains Wolf. “The team’s work has culminated in the development of the ELFA system, a classroom-based, academic reading comprehension assessment tool that teachers can use to collect learning evidence on students’ academic reading comprehension skills on an on-going basis.”

“Putting into practice the principles of formative assessment, this system encompasses a clear learning goal, a skill progression model for reading comprehension skills of persuasive genre texts, teacher resource materials to understand formative assessment, a coherent set of classroom-based assessments, and teachers’ versions of the assessments including probing questions,” Wolf adds.

The ELFA tool is designed for teachers to use with their EL students flexibly as part of their daily instruction. The website offers materials from the ELFA system for teachers to download and use in their classrooms.

“Appropriate reading assessment materials targeted for ELs for formative purposes are scant,” says Wolf, who along with team members drew upon previous research and literature on effective strategies to support teaching and learning for EL students. “The goal of the site is to make the research-based ELFA materials available to teachers so that they can be more easily accessed for wider use. We also hope that teachers will discuss the ELFA materials and formative assessment within their professional learning communities to share their ideas on improving EL students’ academic reading skills using a formative assessment approach.”

“Often, formative assessment is misunderstood. Even the research community has various definitions of formative assessment,” adds Shore. “We have provided a teacher’s guide on effective formative assessment particularly for teachers of EL students. We think it’s important for teachers to understand the process of formative assessment. If it is effectively implemented, formative assessment is a promising strategy to address the diverse needs of EL students, whose cultural, linguistic, and educational backgrounds vary widely.”

Other ETS team members who worked on the ELFA project included research assistants Ian Blood, Jennifer Wain and Kristin Williamson-Worden; and assessment specialist Terry Cryan.

For more information about the project, visit the website, or contact Mikyung Kim Wolf, [email protected].

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series ® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

SOURCE Educational Testing Service