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Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

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Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event






Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

– Multifaceted, large-scale effort across Twitter, Facebook and YouTube includes real-world stunts, comedy and concerts August 4–8

– Honda will donate $100,000 to the Pediatric Brain Tumor Foundation

– ‘Summer Cheerance’ to feature videos from YouTube superstar, Andrew Hales

– Campaign to include TV spots, print, digital, and radio placements


TORRANCE, California, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Honda is launching five days of continuous “Summer Cheerance” by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand’s annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.

Photo – http://photos.prnewswire.com/prnh/20140804/133011
Logo – http://photos.prnewswire.com/prnh/20140415/73520

On Aug. 4, “Summer Cheerance” will launch with an introduction video revealing the mission to spread Summer Cheer. Lots of funny, crazy or just plain weird cheer videos, memes and GIFs will respond to people on Twitter throughout the five-day effort. Facebook and YouTube will also be leveraged. Content will conclude with a Honda Summer Clearance Event call to action.

To magnify reach, the brand is teaming with YouTube superstar Andrew Hales to promote his take on “Summer Cheerance” via two videos on his popular LAHWF YouTube channel during the five-day effort.

Real-world events will bring surprise moments of cheer in select cities across the country. Video will capture unsuspecting participants experiencing acts of cheer and will then be shared on Honda’s social channels during the “Summer Cheerance” effort. Live cheer events include randomly placed piñatas filled with goodies at various locations, and “Stand Here for Cheer” will encourage people to stand in a painted box on the ground in a busy area to receive a surprise act of cheer, such as being serenaded by a saxophonist. “Cheer Detector” at a beach finds buried treasured chests that will be shared with onlookers.

A Pandora® Summer Cheerance station featuring a variety of happy tunes will spread cheer and be promoted across Pandora. And rush-hour commuters will get their own dose of cheer from up-and-coming comedian Steve Simeone who will deliver two 60-second, custom-made “Summer Cheerance” comedy bits during a commercial break.

“We are committed to spreading unprecedented cheer starting today and connecting with as many people as we possibly can in five days,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This collection of silly and wonderful morsels of cheer across social media, and in real life, are designed to make an impact, create smile-filled buzz and remind people that summer is the best time to get a great deal on a Honda.”

Progress videos will be posted throughout the campaign to keep people updated and give a sense of the breadth of “Summer Cheerance” activities.

Customized digital units include a ticker tracking the goal to three million on http://www.shophonda.com/ and banner ads featuring cheery memes, and “Summer Cheerance” pre-roll will appear before humorous videos across video sites.

On TV, the Summer Clearance Sales Event campaign features six TV spots, including “Fan,” “Golf Cart,” and “Rain” that build off of last year’s successful summer event. The campaign features dramatizations of actual social media posts from people who are unhappy with their current cars, positioning the Honda Summer Clearance Event as the solution to their problems.

Network TV placements are scheduled on “The Bachelorette,” “New Girl,” “24” and “MasterChef” and on national cable networks such as Bravo, Discovery, TBS and HGTV.

A strong online presence will also support this event, including banner ads on high-traffic auto sites such as Cars.com, KBB.com and Edmunds.com as well as units on Facebook, Twitter and YouTube. Print ads will run in “People,” “Sports Illustrated” and top-market local newspapers. Network radio spots will also air during the event.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.

Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

1 Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: “Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013.”
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.


MADD Urges Texas Parents to Send a Clear “No Alcohol” Message to Underage Children Before They Head Back to School

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MADD Urges Texas Parents to Send a Clear “No Alcohol” Message to Underage Children Before They Head Back to School

Texas data shows teens are getting mixed messages about alcohol, but parental guidance makes a difference


AUSTIN, Texas, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Before teens head back to school, MADD is calling on Texas parents to talk with their kids about the dangers of drinking underage – before another adult does. MADD encourages families to use resources from MADD’s Power of Parents program to learn ways to empower their children to say no to alcohol.

It is particularly important for parents to engage their teens in these conversations for two reasons. First, a MADD Texas survey of Texas parents and teens found that 71 percent of teens reported that they were aware of parties where a parent or adult provided teens with alcohol, which could give teens the impression that underage drinking is okay.

Second, parents are the single biggest influence on their teen’s decision not to drink. In fact, 62 percent of Texas teens say their parents are the motivating factor for them not to drink, according to a MADD survey conducted in the state. Furthermore, a national survey conducted by MADD with Nationwide Insurance (released April 2014), showed that the clearer the message from parents is, the less likely a teen will drink.

“The reality is that some adults are providing teens with alcohol. That’s why it’s so important for parents to be vigilant and to talk with their children about how they can say no to drinking alcohol before another adult gives them the impression that it’s okay,” said Jaime Gutierrez, MADD Texas Executive Director. “Nothing beats the positive influence of a parent, and it’s critical that they make it clear that drinking alcohol before you’re 21 is unacceptable.”

Parents could help save lives by talking with their teens about the dangers of drinking and driving before their kids begin celebrating the end of summer and go back to school.

Last year in Texas, from August 15, 2013, to September 16, 2013, there were 196 alcohol-related motor vehicle traffic crashes involving underage drivers between the ages of 16 years old and 20 years old under the influence of alcohol, resulting in 103 injuries and 9 deaths (TxDOT, June 2014). Furthermore, from August 15, 2013, to September 16, 2013, 10 people between the ages of 12 years old and 20 years old were killed in alcohol-related motor vehicle traffic crashes in Texas (TxDOT, June 2014).

Additionally, over the 2013 Labor Day holiday reporting period alone, there were 392 alcohol-related motor vehicle traffic crashes in Texas involving drivers under the influence of alcohol (TxDOT, June 2014). Of those, 33 involved underage drivers between the ages of 16-20 under the influence of alcohol (TxDOT, June 2014).

“Parents can make a huge difference just by talking to their kids,” Gutierrez added. “By engaging in conversations with their teens, parents can prevent the consequences of underage drinking that can lead to arrest, injury and death.”

MADD encourages parents to use the Power of Parents handbook to help have these conversations with their kids. MADD’s community-based parent program, Power of Parents, was developed and launched with the national sponsorship of Nationwide Insurance. MADD has partnered with Dr. Robert Turrisi from Pennsylvania State University and adapted his handbook model to reach parents of high school students. The parent handbook is the cornerstone of this community-based program and is available free to communities through the website and through 30-minute parent workshops facilitated by trained MADD staff and volunteers.

In Texas, MADD is helping parents engage in a conversation with their kids about the dangers of underage drinking by hosting workshops in local areas across the state. Contact your local MADD office to learn more about workshops. For more information about Power of Parents or to download materials, parents can visit www.madd.org/powerofparents.

Nationwide Insurance is the national presenting sponsor for the Power of Parents program. MADD also receives funding from and works closely with the Texas Department of Transportation as part of the state’s Take the Wheel program to reduce drunk driving in Texas.

About Mothers Against Drunk Driving
Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. With the help of those who want a safer future, MADD’s Campaign to Eliminate Drunk Driving® will end this danger on America’s roads. PowerTalk 21® is the national day for parents to talk with their kids about alcohol, using the proven strategies of Power of Parents® to reduce the risk of underage drinking. And as one of the largest victim services organizations in the U.S., MADD also supports drunk and drugged driving victims and survivors at no charge, serving one person every 8.6 minutes through local MADD victim advocates and at 1-877-MADD-HELP. Learn more at www.madd.org or by calling 1-877-ASK-MADD.


MundoFox Premieres New Original Series ‘Familia en Venta’ On Sunday, August 10th At 9PM/8C

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MundoFox Premieres New Original Series ‘Familia en Venta’ On Sunday, August 10th At 9PM/8C


Roselyn Sanchez and Carlos Espejel Lead New Comedy Series Alongside a Stellar International Cast


LOS ANGELES, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — MundoFox announced today the premiere of ‘Familia en Venta,’ an original television comedy series starring Roselyn Sanchez and Carlos Espejel. ‘Familia en Venta,’ marks the first Spanish-language television show for actress, Roselyn Sanchez. The series premieres on August 10th and will air exclusively on MundoFox Sunday nights at 9PM/8c. 

‘Familia en Venta’ follows Lili (Sanchez) and Pipo (Espejel) who after fifteen years of marriage call it quits; but due to the housing market crash can’t sell the family home and are forced to continue living under the same roof. Lili and Pipo must deal with the comedic high jinx that occur while living separate lives in the same house and raising an eccentric family including a quirky son, a free spirited daughter, and a grandfather who only acts senile when it’s convenient for him. 

In addition to Puerto Rican actress Roselyn Sanchez and Mexican actor/comedian Carlos Espejel, the new weekend primetime series features an all-star cast that includes Colombian actress Angie Cepeda, Peruvian actor Cristian Meier and the beautiful up-and-coming Mexican actress Carmen Aub.

To learn more about ‘Familia en Venta,’ visit: http://www.mundofox.com/familiaenventa

About MundoFox

MundoFox is a joint venture between Fox International Channels (FIC), 21st Century Fox’s international multimedia business, and RCN, the leading Latin American television network and production company belonging to Organización Ardila Lulle (OAL). Together FIC and RCN currently reach over 1.6 billion subscribers worldwide with original series, novelas, dramas, game shows, reality, news and lifestyle programming.  MundoFox is broadcast over-the-air on the network’s affiliate stations as well as through cable, satellite and telco providers in markets representing nearly 80% of U.S. Hispanic households.  MundoFox, headquartered in Los Angeles, CA, launched in fall 2012.


Discovery Familia Fulfills Every Woman’s Dream: To Have The Perfect Wardrobe!

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MIAMI, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Having an over-flowing closet is a dream-come-true for many women, and Discovery Familia makes this dream a reality in its new original production DESAFIO FASHIONISTA, a series designed as a fashion competition during which four women take on challenges to reveal who is the ultimate fashionista. The series will air Fridays at 9PM ET/ PT starting August 15th.

Logo – http://photos.prnewswire.com/prnh/20130222/MM64872LOGO

In each episode of DESAFIO FASHIONISTA, four contestants will take part and will need to win different tests. During each one of the challenges they will have to put together the perfect look to wear on three distinct, special occasions: a beach wedding, a blind date and a job interview, among others. The judges' panel — made up of Mexican model, actress and blogger Adriana Abascal, who is also the series' host; Mexican presenter Olivia Peralta; Colombian fashion editor Juan Carlos Giraldo; and a special guest panelist on each new episode — will evaluate the personal taste, elegance, creativity and, above all else, the keen sense of style of each of the contestants.

"The Latina woman, by nature, likes to take care of herself, and is interested in looking good and in knowing the
latest fashion trends. DESAFIO FASHIONISTA is a series with a fun and innovative format that was developed based on her likes and needs," commented Bilai Joa Silar, VP of Content, Discovery Familia.

At the end of each episode, the two final participants go up against one another and the lucky winner will take home a complete wardrobe of clothes, shoes and accessories.

To learn more about Discovery Familia programming and news, please follow us on facebook.com/discoveryfamilia.

About Discovery Familia

Part of Discovery Communications, Discovery Familia is the only Spanish-language channel dedicated entirely to Hispanic mothers and the things that matter in their lives: their children, their homes and their time. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming to prepare them for the world around them. In the evening, the channel offers programming for moms, focusing on such topics as childcare, the home, food, health and beauty. With trustworthy content and top-quality entertainment, Discovery Familia is a place for Hispanic moms and their children to call "home." For more information, please follow us on Facebook at facebook.com/discoveryfamilia.

FPL helps customers save on their energy bills with seven summer tips

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FPL helps customers save on their energy bills with seven summer tips

Easy savings are just a click away with Florida Power & Light’s free Online Home Energy Survey


JUNO BEACH, Fla., Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Summer is synonymous with higher temperatures, and that may also mean higher than normal energy bills. As the days get longer and hotter, your air conditioner needs to run longer to keep you cool and can account for half or more of your bill.

www.FPL.com

Logo – http://photos.prnewswire.com/prnh/20120301/FL62738LOGO

“In hotter months, your A/C can run up to twice as long as it does in cooler months to keep your home at the same temperature. So when it’s running longer, your bill will be higher,” said FPL Energy Expert, Tiffany Spence.

To help customers make summer savings a breeze, FPL offers “Seven Summer Saving Tips”:

  1. Set your thermostat at 78 degrees when you’re home, and 82 while you’re away. Make sure the fan switch is on “auto”
  2. Use fans to keep cool but remember to turn them off when leaving the room
  3. Close blinds and shades to keep heat out
  4. Seal windows and doors with weather stripping to avoid air escapes and save even more
  5. Grill outside instead of using the oven or stove to help keep your kitchen cool
  6. Clean or replace your air filter regularly so your air conditioner runs efficiently
  7. Just click to take FPL’s free Online Home Energy Survey at FPL.com/easytosave

The Online Home Energy Survey makes it easier than ever to fast-forward to savings. It provides customers with a personalized energy-savings plan, tips and recommendations to save up to $250 a year in energy costs. In addition, the survey is integrated with each home’s Energy Dashboard so customers can see just how much they are spending on cooling, heating and appliances. The survey’s report is updated automatically every month with customers’ hourly, daily and monthly energy usage, monthly bill amount and temperature fluctuations, so tracking where their energy dollars are being spent is a breeze. 

“FPL customers have the lowest bill in the state and we’re always looking for ways to help them make it even lower,” added Spence. “Whether it’s adjusting our thermostats, remembering to turn off a fan when leaving the room or enjoying a nice evening grilling with family and friends, we’re all just a click away from changing the current way we use energy to make our bills even lower.”

Visit FPL.com/easytosave to take FPL’s Online Home Energy Survey today.

Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving approximately 4.7 million customer accounts across nearly half of the state of Florida. As of year-end 2013, FPL’s typical 1,000-kWh residential customer bill is approximately 25 percent lower than the national average and the lowest in Florida among reporting utilities. FPL’s service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among utilities nationwide. The company was recognized in 2014 as the most trusted U.S. electric utility by Cogent Reports, and has earned the national ServiceOne Award for outstanding customer service for an unprecedented 10 consecutive years. A leading Florida employer with approximately 8,900 employees, FPL is a subsidiary of Juno Beach, Fla.-based NextEra Energy, Inc. (NYSE: NEE). For more information, visit www.FPL.com.


Toyota Welcomes National Association of Hispanic Journalists Convention to San Antonio, Home of Toyota Tacoma and Tundra Vehicles

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Toyota Welcomes National Association of Hispanic Journalists Convention to San Antonio, Home of Toyota Tacoma and Tundra Vehicles

As title sponsor, Toyota will help celebrate NAHJ’s 30th year of advocacy for greater inclusion of Latinos in the media.


SAN ANTONIO, Texas, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Toyota is pleased to welcome the National Association of Hispanic Journalists (NAHJ) to San Antonio, where the Toyota Tacoma and Tundra vehicles are manufactured. Toyota is the title sponsor of the NAHJ 2014 Convention, which runs August 7 through August 9, at the Henry B. Gonzalez Convention Center. This year marks the 30th anniversary of NAHJ, an organization dedicated to increasing the visibility of Latinos in the news industry.

Patricia Salas Pineda, Group Vice President, Hispanic Business Strategy Group, Toyota Motor North America, Inc.

Photo – http://photos.prnewswire.com/prnh/20140731/132390

“At Toyota, we support NAHJ’s efforts to create a national voice for Hispanic journalists,” said Patricia Salas Pineda, group vice president of Hispanic Business Strategy Group at Toyota.  “Toyota is honored to be the number one auto company among Latinos, and we can’t think of a better way to celebrate our connection with the Hispanic community than to support NAHJ, the country’s largest and most influential group of Latino journalists. We are especially happy that we can join NAHJ in San Antonio where Toyota manufactures two of its popular vehicles.”

“Toyota has supported NAHJ for years, so we’re particularly happy to have them be the NAHJ 2014 Convention’s title sponsor,” said Hugo Balta, NAHJ president. “We are proud to celebrate our 30th anniversary of being the leading Hispanic journalism association in the country. Our members are not only top journalists, but they are also the storytellers of our community.”

NAHJ has approximately 1,500 members, including working journalists, journalism students, other media-related professionals and journalism educators. More than 1,000 journalists, public officials and other Hispanic members of the news community are expected to attend the NAHJ convention this year.

In addition to being the NAHJ 2014 Convention’s host city, San Antonio is home to the Toyota plant that produces the Toyota Tacoma and Tundra vehicles.  Toyota Motor Manufacturing Texas represents a $2.2 billion investment and assembles Tundra and Tacoma pickup trucks.  The plant has an annual capacity to produce 200,000 trucks and directly employs 2,900 workers.  Seven of its 21 on-site suppliers are minority joint ventures – six of which are locally owned – and combined with the plant, total employment is nearly 6,000.

“Toyota Motor Manufacturing Texas welcomes NAHJ and applauds its selection of San Antonio as its host city to celebrate 30 years of breaking barriers in the newsroom,” said Joe Da Rosa, Toyota Motor Manufacturing Texas president.

About Toyota

Toyota (NYSE: TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com. 


A helpful guide to moving

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A helpful guide to moving

Planning and organization are essential for a smooth transition


WASHINGTON, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — If you plan to move, planning ahead can save you time and money. Things like packing and finding a reliable moving company are just some of the ways you can avoid problems. And, depending on your situation, you may be able to deduct moving expenses from your federal tax return.

When you’re ready to move, make sure to keep these tips in mind:

Packing

  • Instead of packing what you don’t use anymore, sell anything you don’t need. You can also donate clothes or household items that are in good condition to charity.
  • Use recycled packing boxes. Look for unused boxes at local stores or supermarkets. Save the boxes if you have a moving date ahead.
  • Write on the box what it contains, for example: kitchen utensils, bathroom towels, tools, cosmetics, etc. This will make it easier to unpack in your new home.
  • Use newspaper to wrap any fragile or delicate items.

Choosing a moving company

  • Request written quotes from various moving companies so that you can compare rates and services.
  • Make sure to pick a moving company that has a number with the U.S. Department of Transportation, known as U.S. DOT #, and check if the mover is properly registered.
  • Make sure the company offers damage insurance.
  • Check to see if the moving company has a history of complaints by calling your state or city’s consumer protection office.
  • Thoroughly read over all the terms in your contract, as well as any other documents related to your move, before signing.

Note: If you would like to register a complaint against a moving company, get in touch with the Department of Transportation at 1-888-368-7238, or file it online.

When filing your taxes

If your move this summer is work-related, you may be able to deduct moving expenses on your next federal income tax return if you meet certain requirements:

  • You move close to the date you begin your new job.
  • Your new workplace is at least 50 miles farther away from your previous home than your old job location was from that home.
  • You work full-time for a specified amount of time after moving.

To learn more about housing issues, see USA.gov and  GobiernoUSA.gov, the U.S. Government’s official web portals in English and Spanish, and part of the U.S. General Services Administration (GSA).


American Honda Reports July 2014 Sales

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TORRANCE, Calif., Aug. 3, 2014 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported July 2014 Honda and Acura vehicle sales of 135,908 units. The Honda division posted sales of 123,428 units in July while Acura sold 12,480 units in the same period. Year-to-date American Honda sales reached 875,344 units.

Photo – http://photos.prnewswire.com/prnh/20140801/132650

Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda

In a month of bests, Accord, the brand's top-selling model, finished its best July in five years, CR-V posted its best July sales ever and the all-new Fit had its best month of the year so far.

  • Accord had its seventh straight month above 30,000 sales with 35,073 July sales, up 11.3 percent.
  • CR-V, the nation's best-selling utility vehicle through June, broke a July record for the second consecutive year, bringing its year-to-date sales to 183,214, up 5.9 percent.
  • With dealer supplies continuing to build, the all-new 2015 Fit posted its strongest monthly sales so far this year with 5,115 units, up 1.3 percent vs. July 2013 and up 38.3 percent over June 2014 sales.

"The CR-V continues to cement its place as America's favorite and best-selling SUV with yet another record month of sales," said Jeff Conrad, Honda division senior vice president and general manager. "Combined with Accord, which is on its way to become the most popular car in the U.S. for a second straight year, Honda once again has the vehicles of choice in two of the biggest market classes."

Acura

Overall Acura sales reflect a virtual sell out of prior TL and TSX models as the company prepared for launch of the 2015 TLX line of luxury performance sedans, which is now underway nationwide. MDX, America's all-time best-selling
3-row luxury SUV, was the brand's best-selling model, besting a year-old July record.

  • All-new 2015 TLX is arriving at dealers now.
  • MDX July sales rose 13.2 percent on sales of 6,283 units, setting a new July record and combined with RDX, set a new July record for light trucks.

"Our July sales were definitely impacted by a lack of sedan availability as we sold out of TSX and TL," said Mike Accavitti, Acura division senior vice president and general manager. "We're confident that the all-new TLX luxury performance sedan, arriving at dealers now, will quickly remedy the situation and drive Acura sales growth through the second half of the year."

American Honda Vehicle Sales for July 2014

Month-to-Date

Year-to-Date

July 2014

July 2013

DSR** % Change

MoM % Change

July 2014

July 2013

DSR** % Change

YoY % Change

American Honda Total

135,908

141,439

-7.6%

-3.9%

875,344

887,017

-1.3%

-1.3%

Total Car Sales

73,531

75,396

-6.2%

-2.5%

476,945

487,613

-2.2%

-2.2%

Total Truck Sales

62,377

66,043

-9.2%

-5.6%

398,399

399,404

-0.3%

-0.3%

   Honda Total Car Sales

70,873

69,774

-2.3%

1.6%

449,405

445,660

0.8%

0.8%

   Honda Total Truck Sales

52,555

56,515

-10.6%

-7.0%

335,508

349,226

-3.9%

-3.9%

    Acura Total Car Sales

2,658

5,622

-54.5%

-52.7%

27,540

41,953

-34.4%

-34.4%

    Acura Total Truck Sales

9,822

9,528

-0.9%

3.1%

62,891

50,178

25.3%

25.3%

Total Domestic Car Sales

71,747

67,129

2.8%

6.9%

443,897

436,506

1.7%

1.7%

Honda Division

69,776

63,804

5.2%

9.4%

424,553

407,867

4.1%

4.1%

 Acura Division

1,971

3,325

-43.0%

-40.7%

19,344

28,639

-32.5%

-32.5%

Total Domestic Truck Sales

62,377

66,041

-9.2%

-5.5%

398,399

399,330

-0.2%

-0.2%

Honda Division

52,555

56,513

-10.6%

-7.0%

335,508

349,152

-3.9%

-3.9%

 Acura Division

9,822

9,528

-0.9%

3.1%

62,891

50,178

25.3%

25.3%

Total Import Car Sales

1,784

8,267

-79.3%

-78.4%

33,048

51,107

-35.3%

-35.3%

Honda Division

1,097

5,970

-82.3%

-81.6%

24,852

37,793

-34.2%

-34.2%

 Acura Division

687

2,297

-71.2%

-70.1%

8,196

13,314

-38.4%

-38.4%

Total Import Truck Sales

0

2

-100.0%

-100.0%

0

74

-100.0%

-100.0%

Honda Division

0

2

-100.0%

-100.0%

0

74

-100.0%

-100.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

123,428

126,289

-6.0%

-2.3%

784,913

794,886

-1.3%

-1.3%

* ACCORD

35,073

31,507

7.0%

11.3%

220,351

218,367

0.9%

0.9%

* CIVIC

30,038

32,416

-10.9%

-7.3%

197,135

191,120

3.1%

3.1%

  CR-Z

356

384

-10.9%

-7.3%

2,355

2,799

-15.9%

-15.9%

  FCX CLARITY

0

0

0.0%

0.0%

1

2

-50.0%

-50.0%

* FIT

5,115

5,047

-2.6%

1.3%

26,939

30,588

-11.9%

-11.9%

  INSIGHT

291

420

-33.4%

-30.7%

2,624

2,782

-5.7%

-5.7%

  S2000

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

  CROSSTOUR

854

1,450

-43.4%

-41.1%

7,232

10,018

-27.8%

-27.8%

* CR-V

28,522

27,226

0.7%

4.8%

183,214

172,989

5.9%

5.9%

  ELEMENT

0

1

-100.0%

-100.0%

0

2

-100.0%

-100.0%

  ODYSSEY

10,906

13,261

-20.9%

-17.8%

74,203

79,733

-6.9%

-6.9%

  PILOT

10,933

12,932

-18.7%

-15.5%

61,613

75,819

-18.7%

-18.7%

  RIDGELINE

1,340

1,645

-21.7%

-18.5%

9,246

10,665

-13.3%

-13.3%

*** Memo: Accord FHEV

1,362

0

0.0%

0.0%

8,250

0

0.0%

0.0%

     Memo: Accord PHEV

41

54

-27.0%

-24.1%

221

254

-13.0%

-13.0%

     Memo: Civic Hybrid

409

578

-32.0%

-29.2%

2,904

3,719

-21.9%

-21.9%

     Memo: Fit EV

42

63

-35.9%

-33.3%

263

354

-25.7%

-25.7%

Acura Division Total

12,480

15,150

-20.8%

-17.6%

90,431

92,131

-1.8%

-1.8%

  ILX

1,235

1,482

-19.9%

-16.7%

9,592

12,206

-21.4%

-21.4%

  RLX / RL

208

617

-67.6%

-66.3%

2,292

2,180

5.1%

5.1%

  TL

736

1,843

-61.6%

-60.1%

9,752

16,433

-40.7%

-40.7%

  TSX

479

1,680

-72.6%

-71.5%

5,904

11,134

-47.0%

-47.0%

  MDX

6,283

5,551

8.8%

13.2%

36,947

23,765

55.5%

55.5%

  RDX

3,532

3,936

-13.7%

-10.3%

25,881

26,136

-1.0%

-1.0%

  ZDX

7

41

-83.6%

-82.9%

63

277

-77.3%

-77.3%

*** Memo: ILX Hybrid

35

110

-69.4%

-68.2%

306

1,003

-69.5%

-69.5%

     Memo: RLX Hybrid

0

0

0.0%

0.0%

0

0

0.0%

0.0%

     Memo: TSX Wagon

57

158

-65.3%

-63.9%

599

1,322

-54.7%

-54.7%

Selling Days

26

25

178

178

  **** Hybrid

2,494

1,546

55.1%

61.3%

16,660

10,557

57.8%

57.8%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid and RLX Hybrid

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Toyota and Ximena Sarinana Take Fans on an Exclusive Music Festival Journey

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Toyota and Ximena Sarinana Take Fans on an Exclusive Music Festival Journey

Singer-songwriter documents her experience on social platforms via #VayamosJuntos


TORRANCE, Calif., Aug. 1, 2014 /PRNewswire-HISPANIC PR WIRE/ — Grammy-nominated Mexican singer-songwriter Ximena Sarinana is pairing up with Toyota once again to bring music fans a real-time social media experience from two of the summer’s biggest music festivals, Lollapalooza and the Outside Lands Music and Arts Festival.

The “Musica y Destinos con Toyota” social media series launches today with Sarinana live-reporting from Lollapalooza, the three-day music festival held in Chicago through Sunday, August 3. The festival attracts 100,000 people per day, but the much-anticipated 2014 artist lineup, including OutKast, Skrillex, Eminem, Arctic Monkeys, and Lorde, could draw even larger crowds.

“Music moves us together to new and inspiring destinations,” said Sarinana. “I am excited to share my love of music, admiration for the incredible artists and my personal road trip and festival experience with fans!”

After Lollapalooza, Sarinana’s journey will continue as she shares highlights of her road trip from Los Angeles to San Francisco in a Toyota Prius, before making her final stop at the renowned Outside Lands Festival. Top artists across a range of genres, like Kanye West, Macklemore & Ryan Lewis, Tiësto, and Spoon, are among the confirmed performers. This three-day festival also offers an array of attractions and vendors showcasing food, wine, and art. It will be held in San Francisco’s Golden Gate Park from August 8-10.

“Ximena will give Toyota fans a personal and first-hand look at these two incredible festivals,” said Steve Appelbaum, national manager, engagement marketing, Toyota. “Through her series of photos and posts, we hope Ximena’s storytelling will inspire festival guests and those following along at home to discover new places and experiences together.”

#VayamosJuntos
This year, Toyota is offering exclusive fan content and special on-site surprises to its social followers. Fans are invited to directly engage with Sarinana and Toyota by following and sending a message to @XimenaMusic and @ToyotaLatino. They can also connect with Sarinana on Instagram (ximenamusic), Vine (ToyotaLatino) and YouTube (ToyotaUSA) to take part in her festival experience as she meets with musicians and festival attendees. Fans are encouraged to share their own festival highlights and participate in a one-on-one Twitter Chat with Sarinana using the #VayamosJuntos hashtag.

In addition to connecting online, Toyota fans can visit the Space Disco Launched by Toyota, an interactive area featuring the Prius liftback, Prius c and other Toyota vehicles. At both Lollapalooza and Outside Lands, festival goers can enjoy a variety of activities, including:

  • Prius c Space Station 53 MPG: A carnival-style racing game where two players use a gaming controller to be the first to launch their rocket ship into outer space while sitting in the front seats of a Prius c. Each winner receives a Toyota prize.
  • Galactic Glam: Festivalgoers can have artists apply faux crystal designs to their face, neck or shoulders.
  • Corolla Space Boogie: A music game where visitors can sit in a Corolla and choose to “guess that song” or “finish the lyric” of popular artists for a special Toyota-branded glow prize.
  • Rapid Phone Charging Stations: Available in the Corolla’s trunk at the Corolla Space Boogie.

Toyota is also partnering with SpinMedia to host the Soundwave stage for the second year in a row. Festival attendees in Chicago and San Francisco will have access to exclusive on-site programming in collaboration with Toyota and SPIN Media, including artist interviews and Q&As, behind the scenes photography, guest DJs and bands, and vehicle interactions.

NOTE TO MEDIA: Exclusive media content will be available by request daily between August 1-3 and August 8-10.

ABOUT TOYOTA
Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.23 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE: TM) For more information about Toyota, visit www.toyotanewsroom.com.

CONTACT: Kimberley McArthur, Conill for Toyota, 312-823-4653, [email protected]; or Chris Traina, Conill for Toyota, 201-282-5717, [email protected]




Republica Climbs Five Spots to No. 15 on Advertising Age’s Annual National Ranking of the Top 50 Hispanic Agencies

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Republica Climbs Five Spots to No. 15 on Advertising Age’s Annual National Ranking of the Top 50 Hispanic Agencies

An independent cross-cultural agency, Republica moves up
34 spots since its first ranking in 2009.


MIAMI, July 31, 2014 /PRNewswire/ — Republica, a leading independent cross-cultural advertising, digital and communications agency, has moved up to No. 15 on Advertising Age’s ranking of the top 50 Hispanic agencies in the United States. Founded in 2006, Republica has climbed 34 spots since it first appeared in Ad Age’s Hispanic Fact Pack ranking in 2009.

Photo – http://photos.prnewswire.com/prnh/20140731/132382

“We could not have made it this far in less than eight years and in the recent economy without the dedication of our team members and partnership of our clients,” stated Jorge A. Plasencia, Republica co-founder, chairman and chief executive officer. “As an agency that has been recognized for raising the bar, we thank our team and our clients for believing in the Republica dream, and playing a key role in our success.”

Republica has created award-winning campaigns for clients in the mainstream and multicultural markets, as well as in Latin America. The agency’s client roster includes consumer and business-to-business Fortune 500 companies, and notable regional players in technology, healthcare, financial services, pharmaceutical, grocery, spirits, non-profits, energy, retail and other categories.

“Since day one, creating great work and delivering at the highest level for our clients has been paramount to our agency’s culture,” stated Luis Casamayor, Republica co-founder, president and chief creative officer. “Launching in the social and mobile age has helped catapult our success given that digital has been fundamental to our agency since the beginning.”

Republica, which has been featured by Fortune, Adweek and PRWeek, has received numerous accolades including Inc.’s 5000 Fastest-Growing Businesses in America, The Agency Post’s 100 Fastest-Growing Agencies, South Florida Business Journal‘s 50 Fastest-Growing Businesses and 100 Largest Private Companies, and UWire’s Top 25 Public Relations Firms on Social Media. 

About Republica

Founded in 2006, Republica (@RepublicaWorld) is one of America’s fastest-growing advertising, digital and communications companies. Based in Miami, with satellite offices in New York and Los Angeles, Republica’s accolades include multiple ADDY, Telly, Davey, Appy, MarCom and PRSA Silver Anvil awards. Republica is part of MAGNET, the world’s leading network of independent agencies. For more information, visit www.republica.net or www.facebook.com/RepublicaWorld.


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