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Lopez Negrete’s Juan Alanis Named Top 100 Social Media Power Influencer

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Lopez Negrete’s Juan Alanis Named Top 100 Social Media Power Influencer


HOUSTON, July 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — This month, Houston’s Top 100 Social Media Power Influencers of 2014 were announced, including Lopez Negrete Communications’ own Juan Alanis. A senior account supervisor for Lopez Negrete, Alanis was listed among the city’s top 50 influencers for his role at the premier full-service agency. Lopez Negrete Communications is the nation’s largest independent, Hispanic- owned-and-operated, full-service agency specializing in Hispanic marketing. Prior to joining Lopez Negrete, Alanis founded and developed the award-winning Hispanic lifestyle blog Juan of Words. 

In his current capacity, Alanis provides strategic guidance on engaging the Hispanic consumer via social media and public relations efforts to Lopez Negrete clients, including Verizon Wireless, Samsung, Verizon Telecom, among various others. 

“It’s really quite an honor to be included on such a list. Social media, in so many ways, has revolutionized the way we communicate and interact with one another on a daily basis. Nowhere is that more apparent than in the business sector where one-on-one communication can be key to establishing long-term, long-standing relationships with consumers,” said Alanis.

A former print journalist and spokesperson for Houston’s George Bush Intercontinental, William P. Hobby and Ellington Field airports, Alanis has also served as director of the Houston chapter of Latinos in Social Media (LATISM), the nation’s largest organization of Hispanics engaged in social media. In 2012, he served as conference director for the organization’s national conference held here in Houston. In 2011, Alanis’s Juan of Words was awarded Best Personal Blog by the Houston Press.

“Alanis’s Juan of Words is a perfect distillation of the Houston we all know,” the newspaper published in its Masters of Cyberspace feature. “It’s bilingual, heartfelt, hilarious and nostalgic all at once. Even if you don’t read or speak Spanish, it’s a fascinating read, plus it can be educational.”

This is the second year in a row the Top 100 Social Media Power Influencers list has been published. In order to be considered for the recognition, individuals had to be actively working in social media, living in Houston, and also active on Twitter.

“Being a member of the Lopez Negrete family means being on the cutting edge of this social revolution,” says Leonardo Basterra, executive director of digital strategy for Lopez Negrete. “Cathy and Alex Lopez Negrete understand the importance of having the right talent and tools to maintain our leadership role in the industry.”      

In 2011, Lopez Negrete was recognized as the best Hispanic agency using social media to reach Latinos by LATISM. This year, the full-service agency inaugurated its state of the art Social Media Intelligence Center at its Houston headquarters. This command center is utilized by the agency’s digital and social media teams to monitor, analyze and engage in real-time social conversations for its premier list of clients.

To view the entire Top 100 Social Media Power Influencers Houston 2014 list, visit http://ericttung.com/2014/07/15/top-100-social-media-power-influencers-houston-2014-1-50/.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in the Hispanic marketplace and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy Lopez Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand leadership, digital, social media, public relations, and promotions. Award winning throughout a rich, 29-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, including Verizon Communications Inc. (Wireless and Telecom), Bank of America, Wal-Mart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, NBCU Entertainment, Kraft Foods (Singles and Natural Cheeses), and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 250 employees, who keep clients at the forefront of a burgeoning, Hispanic market. www.lopeznegrete.com


Videos from ETS-CDF Symposium on Advancing Success for Black Men in College Now Available Online

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Videos from ETS-CDF Symposium on Advancing Success for Black Men in College Now Available Online


PRINCETON, New Jersey, July 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — Recently 400 of the of the nation’s preeminent educators, experts, policymakers, and fundraisers working on advancing Black male success in higher education gathered for a day-long symposium co-convened by ETS and the Children’s Defense Fund, to highlight the issues and discuss solutions. Videos of panel discussions and presentations from that event are now available online.

Logo – http://photos.prnewswire.com/prnh/20120110/DC33419LOGO

The symposium, “Advancing Success for Black Men in College,” was the fourth and final in the series, “Promoting Promising Practices for Black Male Success,” which began by looking at the education attainment of Black boys from birth to nine, then middle school, high school and most recently college.

“The leaders from government, academia, civil rights organizations and corporations who gathered for this symposium would not have done so if they didn’t believe it was possible to chart a path forward for Black men in college,” says Walt MacDonald, President and CEO of ETS, who opened the event. “It was an inspiring and informative day filled with shining examples of students who have succeeded in the face of adversity as well as profiles of frontline programs that offer great hope, but also show it can be done. We’re pleased to share the wonderful presentations from the event.”  

“In five years, the majority of our children will be non-White. We need them if we are going to have a strong military, a strong workforce and are going to be able to compete and maintain our role in the world,” said Marian Wright Edelman, President of the Children’s Defense Fund. “Failing to invest in equal success for all children represents America’s greatest economic and military security threat. By talking about an action plan for how we’re going to save our Black boys, we are talking about an action plan for how we are going to save our country.”  

A highlight of the day was a panel presentation called “College Student Stories,” that featured four young men who defied the odds and became college success stories. The four, Sixto Cancel, Shawon Jackson, Javon Mullings and Marvin Perry, talked about finding the inspiration to strive for a college education, people and programs that helped them succeed, the financial challenges of going to college, choosing positive, supportive friends, navigating dating relationships in college and more.

Moderator Jeff Johnson of Illume Communications asked the group how they came to realize the importance of a college education. Cancel, who grew up in the foster care system and is now at Virginia Commonwealth University, said, “I saw the difference between people who made it out of the foster care system and those still in the neighborhood. I saw the difference was education. That access gave them a better quality of life. It enabled them to be self-reliant. Education did that for them. That’s the moment I realized that’s where I needed to be.”

Other panel discussions offered insights about policy changes that can increase access and raise the odds for college success, how to make college more affordable, and strategies to support college students so they make it through to graduation.

“When you look at most indicators of achievement, this is the group that comes in at the bottom most often,” said Michael Nettles, Senior Vice President, ETS Policy Evaluation Research Center. “We need to make progress, and your participation is important to that end,” he said, underscoring the symposium’s purpose of sharing ideas and strategies that work.

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series ® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org


The Lincoln Motor Company Joins the National Society of Hispanic MBAs as 2014 Marketing Partner and Expands Foundation Scholarship Support for MBA Students

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The Lincoln Motor Company Joins the National Society of Hispanic MBAs as 2014 Marketing Partner and Expands Foundation Scholarship Support for MBA Students


IRVING, Texas, July 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Society of Hispanic MBAs (NSHMBA) announced a partnership with The Lincoln Motor Company as NSHMBA’s 2014 national Automotive Partner.

Logo – http://photos.prnewswire.com/prnh/20110831/DC60133LOGO

Lincoln will be conference Co-lead at NSHMBA’s 25th Annual Conference & Career Expo in Philadelphia, PA on September 24 -27, 2014. Lincoln will be offering unique test drive experiences for all conference attendees. Lincoln will also be providing a vehicle lease giveaway to all participants during the conference. Lincoln has also expanded its support to NSHMBA with a pledge towards their MBA scholarship fund.

As part of this partnership, NSHMBA will also execute chapter events throughout Los Angeles and Miami featuring Lincoln vehicles. These events will take place starting August 1st through December 31st, 2014.

“In order for Hispanic business students and professionals to build successful careers in this ever-changing economy, they need professional advice on how to leverage the unique opportunities afforded to them,” said NSHMBA CEO Manny Gonzalez. “NSHMBA, alongside with Lincoln and our other sponsors, is here to provide professional development and as many opportunities as possible to succeed.”

“Our partnership with NSHMBA helps to illustrate our mutual admiration for excellence and achievement,” said David Rodriguez, Multicultural Marketing Manager, Lincoln Motor Company. “NSHMBA presents a powerful platform to demonstrate Lincoln’s commitment to create innovative, modern products for our passionate Hispanic consumers.”

About the National Society of Hispanic MBAs
National Society of Hispanic MBAs (NSHMBA): formed in 1988, as a non-profit organization aiming to empower Hispanics to achieve their fullest educational, social, and earning potential. NSHMBA serves the Hispanic community and its constituents through a national network of 40 chapters and hundreds of community partners across the United States and Puerto Rico covering 100 percent of the Hispanic community. NSHMBA is dedicated to building and advancing Hispanic leadership, advocating the pursuit of higher education and providing its members with world-class professional development and career management programs. Visit www.nshmba.org.

About The Lincoln Motor Company
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/Lincoln.


NutriBullet Releases the UNI Project Trailer in Support of the BeTheNextUNI Project

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NutriBullet Releases the UNI Project Trailer in Support of the BeTheNextUNI Project


Nationwide Campaign to Help Reduce Childhood Obesity and Educate Teens on Healthy Living


LOS ANGELES, July 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — NutriBullet, LLC., a premiere health and wellness brand and creator of high-performance nutritional smoothie makers, has announced the launch of “The UNI Project” trailer, which previews a documentary offering sustainable solutions to the declining health of today’s teens. NutriBullet partnered with University High School (UNI) in Los Angeles, sending in a Registered Dietitian to work with teachers and students and providing them with vegetables, fresh fruit and NutriBullets to create a healthy daily breakfast.

Video – http://www.youtube.com/watch?v=Gy3sFhN64Po

“A staggering 66 percent of students enrolled in the project were overweight, which unfortunately is not far off the national average published by the CDC at 60%,” said NutriBullet’s in-house Registered Dietitian Sarah Lefkowitz. “We need to encourage students to start eating veggies every day to turn their health around in a big way. Making daily green smoothies is an easy and fun way to do that.”

The NutriBullet health team, led by Lefkowitz and Kerri Eich Reiners, the Director of Health and Environmental Sciences at UNI guided students in making their own daily vegetable and fruit-based smoothies over the course of three months. To measure the physical impact of the regimen, participating students had anthropomorphic data collected, including height, weight, BMI, waist circumference, and blood samples to test cholesterol levels at the beginning and end of the program.

The NutriBullet health team documented students’ daily activities, interactions and struggles. The 12-week study ended with astonishing results, including lowered cholesterol, weight loss, decreased waist size, reduced acne and a distinct improvement in overall health and well being among students. Thus, the UNI Project was born.

The success of this program inspired the NutriBullet health team to launch BeTheNextUNI, an opportunity to expand The UNI Project nationwide. This contest offers five schools the chance to receive $10,000 in funding towards their own program. In addition, they will receive NutriBullet units, The UNI Project 12-week Program Guidelines, ongoing guidance by the NutriBullet RDs, as well as possible blood work analysis.

“We live in a fast-paced world where most parents don’t have time to cook, and where adolescents are bombarded with wrong messages about what to eat,” explained David Wolfe, a Nutrition Expert who worked with teachers and students on The UNI Project. “It is no wonder teens are suffering from rapidly declining health and are more confused than ever about what healthy eating even means.”

For more information, submission guidelines and to learn more about the program and documentary, please click here.

About NutriBullet, LLC.:

The NutriBullet launched in March of 2012, providing a simple, quick, and delicious way to maximize fruit and vegetable intake on a daily basis. Sold in more than 70 countries worldwide, the NutriBullet has transformed the notion of eating healthy into a fun and easy task. Become one of the 10 million “NutriBlasters” revolutionizing their health with the NutriBullet to look and feel better than they have in years!


FIBRA Prologis Announces Second Quarter Earnings Results

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FIBRA Prologis Announces Second Quarter Earnings Results

– Occupancy Increased to 94.3 Percent –

– Rents on Rollover Increased 7.2 Percent –

– Leased 2.3 Million Square Feet –


MEXICO CITY, July 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — FIBRA Prologis (BMV: FIBRAPL 14) the leading owner and operator of Class-A industrial real estate in Mexico, today reported results for the second quarter of 2014.

FIBRA Prologis began trading on the Mexican Stock Exchange on June 4, 2014. With the proceeds, FIBRA Prologis acquired the initial portfolio of 29.7 million square feet (2.8 million square meters) of Class-A logistics and manufacturing facilities.  As a result, the financial report for the second quarter includes the results from June 4 through June 30, 2014. We do not have comparable results for any prior periods. However, for the operational metrics included in this announcement, we have used the results of the properties in the portfolio prior to ownership by FIBRA Prologis.

Funds from operations (“FFO”), as defined by FIBRA Prologis, in the second quarter were Ps. 90.2 million (approximately US$6.9 million).  Net earnings per fully diluted certificate were Ps. 55.8 million (approximately US$4.3 million) or Ps. 0.09 per CBFI (approximately US$0.01 per CBFI).   

“We delivered a great inaugural quarter highlighted by significant increases in occupancy and effective rent,” said Luis Gutierrez, CEO, FIBRA Prologis. “Growth in the logistic and manufacturing sector is driving demand for our properties. FIBRA Prologis has the highest-quality logistics facilities located in six key markets and are well positioned to capitalize on these market drivers moving forward.”

STRONG OPERATING RESULTS
FIBRA Prologis leased 2.3 million square feet (approximately 214,000 square meters) in the second quarter.  Occupancy at quarter end was 94.3 percent, an increase of 110 basis points over the prior quarter.  Tenant retention in the second quarter was 82.0 percent.  Net effective rents on leases signed during the quarter increased 7.2 percent from prior in-place rents.

During the second quarter, cash same-store net operating income (“NOI”) increased 4.3 percent. The increase was principally driven by higher occupancy and positive rent change.

PRUDENT CAPITAL STRUCTURE SUPPORTS FUTURE GROWTH
In connection with our initial public offering (“IPO”), FIBRA Prologis secured a Ps. 3.25 billion (US$250.0 million) revolving credit facility.

As of June 30, 2014, FIBRA Prologis’ liquidity was approximately Ps. 5.6 billion (US$425.4 million), which included Ps. 3.1 billion (US$235.0 million) of available capacity on its credit facility, Ps. 496 million (US$38.1 million) of unrestricted cash and a Ps. 2.0 billion (US$152.3 million) value added tax receivable. The credit facility can be increased by an additional Ps 1.3 billion (US$100.0 million) at FIBRA Prologis’ option.

WEBCAST & CONFERENCE CALL INFORMATION
FIBRA Prologis will host a webcast/conference call to discuss quarterly results, current market conditions and future outlook tomorrow, July 29, at 1:00 p.m. CST. Interested parties are encouraged to access the live webcast by clicking the microphone icon located near the top of the opening page of the FIBRA Prologis Investor Relations website (httpp://www.fibraprologis.com). Interested parties also can participate via conference call by dialing +1 (877) 447-8218 (from the United States and Canada toll free) or + (973) 409-9692 (from all other countries) and enter conference code 69787764

A telephonic replay will be available from July 29 through August 29 at +1 (855) 859-2056 (from the U.S. and Canada) or + (404) 537-3406 (from all other countries), with conference code 69787764. The webcast replay will be posted when available in the Investor Relations section on the FIBRA Prologis website.

ABOUT FIBRA PROLOGIS
FIBRA Prologis is the leading owner and operator of Class-A industrial real estate in Mexico. As of June 30, 2014, FIBRA Prologis was comprised of 177 strategically-located logistics and manufacturing facilities in six industrial markets in Mexico totaling 29.7 million square feet (2.8 million square meters) of gross leasable area.

The statements in this report that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations, estimates and projections about the industry and markets in which FIBRA Prologis operates, management’s beliefs and assumptions made by management.  Such statements involve uncertainties that could significantly impact FIBRA Prologis financial results. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements, which generally are not historical in nature.  All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to rent and occupancy growth, acquisition activity, development activity, disposition activity, general conditions in the geographic areas where we operate, our debt and financial position, are forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Although we believe the expectations reflected in any forward-looking statements are based on reasonable assumptions, we can give no assurance that our expectations will be attained and therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. Some of the factors that may affect outcomes and results include, but are not limited to: (i) national, international, regional and local economic climates, (ii) changes in financial markets, interest rates and foreign currency exchange rates, (iii) increased or unanticipated competition for our properties, (iv) risks associated with acquisitions, dispositions and development of properties, (v) maintenance of real estate investment trust (“FIBRA”) status and tax structuring, (vi) availability of financing and capital, the levels of debt that we maintain and our credit ratings, (vii) risks related to our investments (viii) environmental uncertainties, including risks of natural disasters, and (ix) those additional factors discussed in reports filed with the “Comisión Nacional Bancaria y de Valores” and  the Mexican Stock Exchange by FIBRA Prologis under the heading “Risk Factors.” FIBRA Prologis undertakes no duty to update any forward-looking statements appearing in this report

Non-Solicitation – Any securities discussed herein or in the accompanying presentations, if any, have not been registered under the Securities Act of 1933 or the securities laws of any state and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Securities Act and any applicable state securities laws. Any such announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein or in the presentations, if and as applicable.


DollarDays.com reinvents wholesale business with dynamic new website

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DollarDays.com reinvents wholesale business with dynamic new website


SCOTTSDALE, Arizona, July 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — Those familiar with DollarDays.com, the country’s premier online wholesaler, will tell you its recent site redesign was long overdue. DollarDays had simply outgrown its website, limiting its ability to take the customers to the next level.  In December 2013, DollarDays engaged Arizona agency, Resound Creative, to create a redesign strategy focused on user experience and customer satisfaction.

Photo – http://photos.prnewswire.com/prnh/20140728/130577

Six months later, on July 1, 2014, the DollarDays team proudly unveiled a new and improved website. “New and improved” is an understatement, as it has undergone a metamorphosis that not only includes a customer-centric makeover, but upon visual inspection, the wow factor from the site’s graphics stunned regular users, while providing a memorable user experience. With these upgrades, the average time spent on the website has increased and DollarDays has been enjoying what it hoped for: an 81% decrease in bounce rate, 24% more registrations, a load time four times faster than the old site and a 12% increase in average order value.

While rolling out the new website, DollarDays introduces a marketing initiative focusing on driving new traffic to the site. During the site design, the DollarDays’ team thoroughly evaluated each marketing vendor and tool currently being used and added new marketing partners who are invested in DollarDays’ growth due to mutually beneficial performance incentives. A visually stunning site coupled with a new user experience and the flow of new customers from performing marketing initiatives, are the right ingredients for a successful site rollout.  Marc Joseph, DollarDays’ CEO said, “We couldn’t be happier about the new site. The improvements we made were exactly what our customers wanted. The strong feedback we’re getting tells us we’re doing something right!”

“One of our most significant changes was in our mobile presence. Resound Creative designed the site in a manner that allows for responsive viewing, which means our site will resize itself to adapt to any type of device you are using, whether it’s a smart phone or a tablet,” Joseph said.

One thing that will not change at DollarDays is its $5,000 monthly merchandise giveaway on Facebook to causes such as education, homelessness, animal welfare, eldercare, teachers and students. “We have connected with a community of over 210,000 on Facebook that is like minded.  They respond to helping others and nominate teachers, shelters, schools, etc., to win in the monthly giveaways—they wait for the announcement of the winners each month like it was the winner of American Idol! We love being able to give back to the community,” said Mr. Joseph, who also authors a monthly Huffington Post article that offers reflection on a cause that is in alignment with the DollarDays’ ideals. Joseph’s July Huffington Post article is a passionate look at our kids’ education.

In 2001, DollarDays was created to provide quality wholesale products in small case packs at great prices for small retail businesses as a way to compete with the chains in their communities. This vision remains the focus, including a customer base that has evolved to include thousands of non-profit organizatons, as well as consumers, to the list of customers who DollarDays caters to today.  

On a final note, Joseph declared, “We have truly reinvented online wholesaling. What was once a strictly B2B space, is now wide open for not only businesses, but non-profits and consumers. Each of these users is finding DollarDays as their go-to niche for wholesale savings. Our new website is something that any user can use and enjoy with ease.”

DollarDays International is a web-based virtual warehouse since 2001, where small business owners and charities can find great deals on small business-sized orders for more than 300,000 products, from toys and household decor to apparel, electronics and seasonal merchandise. Due to its innovative business model, DollarDays’ prices are not only often far below those which most small business are accustomed to, but the offerings include many name-brand products as well as rock-bottom pricing on overstocked and closeout items. Membership is free and any small business and non-profit organizations are eligible to shop at www.dollardays.com.   

RELATED LINKS
http://www.dollardays.com
http://www.facebook.com/DollarDays
http://www.huffingtonpost.com/marc-joseph/who-pays-for-our-kids-edu_b_5512072.html   


Amscot Financial opens new branch in Ocala

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Amscot Financial opens new branch in Ocala


TAMPA, Florida, July 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — Amscot Financial, a leading provider of convenient, consumer-oriented financial services, is pleased to announce the opening of its newest branch location in Ocala, Florida. This brings the number of Amscot Financial branches to 236.

Logo – http://photos.prnewswire.com/prnh/20060316/FLAMSCOTLOGO

The new branch is located at 7578 S.E. Maricamp Road, south of the intersection at Midway Road. The branch is open from 7 a.m. to 9 p.m. on Mondays through Thursday and on Saturday. On Fridays, the hours are at 7 a.m. to 10 p.m. and on Sunday, the hours are from 10 a.m. to 8 p.m.

All Amscot Financial branches are open 365 days a year, providing convenient access to financial services. Amscot offers check cashing, electronic bill payment, money transfer services, prepaid cards, notary services, cash advances, ATMs, copying and faxing service. Moreover, a consumer can obtain money orders with no purchase fees – no other purchase is necessary for a customer to be able to purchase a money order for free.

Founded in 1989, Amscot Financial employs more than 1,600 associates who work at the company’s retail branches and at the company’s corporate headquarters in Tampa.

Amscot operates branches in 20 Florida counties. The company has retail locations in Hillsborough, Pinellas, Pasco, Hernando, Polk, Hardee, Highlands, Manatee, Sarasota, Orange, Osceola, Seminole, Lake, Volusia, Brevard, Marion, Citrus, Flagler, Broward and Miami-Dade counties. 

About Amscot Financial

Headquartered in Tampa, Fla., Amscot Financial is a leading provider of convenient, consumer-oriented financial services, including check cashing, bill payment, money transfers, cash advances, prepaid cards and money orders through its wholly owned division, Amscot International Money Order Company. Amscot Financial currently operates 235 retail financial service centers throughout Florida and employs more than 1,600 employees. Amscot Financial has been recognized by the Tampa Bay Business Journal as one of Tampa Bay’s Best Places to Work for five years. For additional information, please visit the company’s website at www.amscot.com.


DISH To Be Honored At Hispanic Television Summit For Serving Hispanic Viewers Through Its DishLATINO Brand

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DISH To Be Honored At Hispanic Television Summit For Serving Hispanic Viewers Through Its DishLATINO Brand

LEADERSHIP IN HISPANIC TELEVISION AWARD TO BE PRESENTED BY BROADCASTING & CABLE AND MULTICHANNEL NEWS THURSDAY OCTOBER 2, 2014 IN NEW YORK CITY


NEW YORK, July 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — DISH Network, the satellite service provider, through its DishLATINO brand, will be honored with the Leadership in Hispanic Television Award within the provider/advertiser category during the Awards Luncheon ceremony at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis. This annual award is presented by leading business publications in the television industry, Broadcasting & Cable and Multichannel News.

Photo – http://photos.prnewswire.com/prnh/20140728/130549

The Hispanic Television Summit is the signature annual event for those in the business of video and television intended for Hispanic audiences. It attracts over 500 top executives in television distribution, programming, production, advertising, marketing, research, technology and finance from the U.S., Latin America and Europe.

Louis Hillelson, Vice-president and Group Publisher of the presenting publications said, “DISH has been selected to receive the Leadership in Hispanic Television Award in recognition of the company’s DishLATINO brand which has a history for providing quality programming of interest to Latino viewers, and an impressive financial commitment to advertising and promoting their services to Hispanics consumers.”

Since its earliest days in the late 1990s, DISH has been among the first to offer the latest new channels of interest to Hispanic viewers. Today, DishLATINO provides a broad selection of programming networks in both Spanish and English for Hispanic audiences.   In recent years, DishLATINO has increased its investment in Hispanic advertising to promote its service to Hispanic consumers and is now one of the leading advertisers to U.S. Hispanics.

The Award for Leadership in Hispanic Television will be accepted on behalf of the management and employees of DISH by Alfredo Rodriguez, Vice-president of DishLATINO. Mr. Rodriguez leads DishLATINO’s overall strategy and a team responsible for the acquisition, retention and brand strategies of this leading Hispanic pay-TV provider.

This is the third time that this particular award, previously given to Comcast and Time Warner Cable, will be presented. It is one of three awards to be given out at the 2014 Awards Luncheon. The others are the Leadership Award in the programming category being presented to Major League Soccer and accepted by Don Garber, the league’s commissioner. The other, for which the recipient has not yet been announced, is the Award for Achievement in Hispanic Television, which acknowledges a single individual. Past recipients include on-air personalities Don Francisco and Cristina Saralegui; network news anchors Jorge Ramos, Maria Celeste Arraras, Maria Elena Salinas and Jose Diaz Balart; sports celebrity Oscar De La Hoya; soccer announcer Andres Cantor; and advertising executives Monica Gadsby of SMG and Edgar Sandoval of P&G.

The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City.

To register now and save $50 (offer good through September 12, 2014), please visit: http://hispanictvsummit.com/ or contact Jennifer Ware at 917-281-4718 or [email protected]

To inquire about speaking opportunities, contact Joseph Schramm at 212-983-0219 or [email protected]

To sponsor, contact Louis Hillelson at 917-281-4730 or [email protected]

About Broadcasting & Cable and Multichannel News

Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.

About DishLATINO

DishLATINO is the leading Hispanic pay-TV provider in the United States. DishLATINO offers more than 60 popular ethnic channels, as well as popular Hispanic and Spanish-language programming and sports in high-definition. DishLATINO offers a selection of pay-TV packages including programming in English and Spanish, as well as Flex TV, a no-term contract, prepaid pay-TV product.


World-Renowned Feng Shui Expert Lillian Too To Make First-Ever South Florida Appearance

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World-renowned Feng Shui expert Lillian Too will make her first-ever visit to South Florida for a special two-day event on Dec. 20 & 21, 2014 at The Westin Diplomat Resort in Hollywood, Florida.





World-Renowned Feng Shui Expert Lillian Too To Make First-Ever South Florida Appearance

Rare two-day event December 20th and 21st in Hollywood, Florida presented by tuticket.com


MIAMI, July 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — Lillian Too, the world’s most popular Feng Shui author, will make her first-ever appearance in South Florida on December 20 & 21, 2014.

Photo – http://photos.prnewswire.com/prnh/20140724/130281

The two-day event at The Westin Diplomat Resort & Spa in Hollywood, Florida will feature Ms. Too extolling the virtues of Feng Shui, the ancient Chinese philosophy that promotes harmony between the human spirit and its surroundings to increase health and wealth. Ms. Too will analyze Feng Shui charts for 2015 and share tips on rituals that will bring more prosperity to practitioners.

“I am thrilled to appear in South Florida for the first time. The area’s natural, ocean-front beauty is the perfect backdrop for me to address the time, space, and spiritual dimensions of Feng Shui. I look forward to meeting Feng Shui enthusiasts from across the U.S. and Latin America soon in sunny South Florida,” said Too.

Feng Shui is practiced around the world and is particularly popular with architects, interior decorators, designers and spiritual seekers who recognize the value of positive energy and flow in the home and workplace. Feng Shui was developed over 3,000 years ago in China and has since grown into a worldwide phenomenon that now transcends borders, cultures and languages.

Ms. Too combines her deep spiritual connection to Feng Shui with a brilliant business mind. She holds an MBA from Harvard Business School and enjoyed a successful corporate career — including a groundbreaking role as the first female CEO of an Asian bank — before dedicating her life to Feng Shui.

Ms. Too has written more than 80 books on Feng Shui, translated into 30 languages, with millions of copies sold worldwide. She owns and operates fifty-five “World of Feng Shui” stores in seventeen countries, and manages the publication of the popular Feng Shui World Magazine.

“I conduct Feng Shui seminars globally in places like Singapore, Kuala Lumpur, and New York that attract thousands of people. Many return year after year because they realize that Feng Shui works! When I am in South Florida, I will share special Feng Shui ideas to help make participant’s New Year’s Eve 2014-2015 a memorable and prosperous one!” said Too. 

Simultaneous Spanish translation will be available at event.

Tickets:
www.tuticket.com

Information:
www.lillian-too.com
www.wofs.com

Media Contact:
Brian Byrnes
[email protected]
(305) 433-0190

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia


Ophthalmologists Issue List of ‘Six Smart Things College Students Should Do for Their Eyes’

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Ophthalmologists Issue List of ‘Six Smart Things College Students Should Do for Their Eyes’

American Academy of Ophthalmology offers parents sight-saving advice for teens headed to college


SAN FRANCISCO, July 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — This fall, a record 21.7 million students will attend a college or university in the United States.[1] Many teens will be living away from home for the first time without mom or dad around to reinforce healthy habits, including how to care for their eyes. Before students head for the dorms, ophthalmologists are providing parents with college eye health tips to ensure their freshmen sons and daughters keep seeing 20/20 during school.

Photo – http://photos.prnewswire.com/prnh/20140725/130378
Logo – http://photos.prnewswire.com/prnh/20130405/MM89329LOGO

While accurate vision plays a vital role in learning, college students can be susceptible to a host of vision and eye problems such as injury, infection and increased nearsightedness that can complicate life in and out of class. Crowded classes and dorms can serve as a breeding ground for infectious eye disease, while reading and computer use in school has been linked to poorer eyesight. Fortunately, there are many ways to avoid these and other eye issues on campus. The American Academy of Ophthalmology, the world’s largest association of eye physicians and surgeons, offers the following six tips for protecting eyes during college:

  • Don’t shower or swim in contact lenses. Acanthamoeba is a parasite that lives in water and can cause a rare but serious eye infection called Acanthamoeba keratitis. According to the CDC, 85 percent of Acanthamoeba eye infections occur in contact lens wearers, one of the main risks being exposure of lenses to water. To avoid this dangerous infection, do not wear contact lenses in showers, hot tubs or when swimming in lakes or pools. Also, never use water to clean or store contact lenses; only use sterile contact lens disinfecting solution and a clean contact lens case.
  • Go outside. Scholastically-inclined students spend much of their time studying indoors, which can put them at risk of becoming more nearsighted, or myopic. A 2014 study found that more than 50 percent of college graduates are nearsighted, with eyesight worsening for each year in school.[2] Other research shows that spending more time outdoors can protect vision from getting worse.[3] Head outside when possible.
  • Wash your hands. Conjunctivitis, often called pink eye, spreads fast in schools and dorms. An outbreak struck more than 1,000 Ivy League college students in 2002.[4] Avoid rubbing the eyes and wash hands with soap to avoid catching and spreading pink eye, not to mention other infections.
  • Give your eyes a break. Nearly 80 percent of engineering and medical school students experienced symptoms such as dry eyes and redness, according to a study of students at one Indian university. To help avoid eye strain, follow the 20-20-20 rule: look at something 20 feet away every 20 minutes for 20 seconds. Because dry eye can also cause painful corneal ulcers, which are open sores on the front part of the eye, blink regularly and fully to keep eyes moist.
  • Don’t share makeup. Harmless as it may seem, sharing makeup is a surefire way to spread infection such as herpes keratitis among friends. Infection-causing bacteria grow easily in creamy or liquid eye makeup. Stick to your own makeup and throw it away after three months. If you develop an eye infection, immediately toss all of your eye makeup.
  • Protect your eyes during the game. Nearly 1 in 18 college athletes will get an eye injury playing sports.[5] Common injuries, like scratches on the eye surface and broken bones near the eye socket, happen most often in high-risk sports such as baseball, basketball and lacrosse. Athletes should consider wearing polycarbonate sports glasses to help keep stray balls and elbows from hitting their eyes.

“For many teens just starting college, taking care of their eye health may be the last thing on their minds,” said Rebecca Taylor, M.D., comprehensive ophthalmologist and clinical spokesperson for the American Academy of Ophthalmology. “But the fact is that an eye injury or condition can affect their grades and social life, causing days or even a lifetime of poor vision. We hope that parents will remind their kids of these risks before they fly the coop this fall.”

For more information on back-to-school eye health, visit the American Academy of Ophthalmology’s public education website www.geteyesmart.org.

About the American Academy of Ophthalmology
The American Academy of Ophthalmology, headquartered in San Francisco, is the world’s largest association of eye physicians and surgeons — Eye M.D.s — with more than 32,000 members worldwide. Eye health care is provided by the three “O’s” – ophthalmologists, optometrists, and opticians. It is the ophthalmologist, or Eye M.D., who has the education and training to treat it all: eye diseases, infections and injuries, and perform eye surgery. For more information, visit www.aao.org.

The Academy’s EyeSmart® program educates the public about the importance of eye health and empowers them to preserve healthy vision. EyeSmart provides the most trusted and medically accurate information about eye diseases, conditions and injuries. OjosSanos™ is the Spanish-language version of the program. Visit www.geteyesmart.org or www.ojossanos.org to learn more.

[1] Digest of Education Statistics, National Center for Education Statistics
[2] Education linked to Myopia, American Academy of Ophthalmology
[3] Increased Time Outdoors May Prevent Myopia Progression in Children, Ophthalmology, May 2013
[4] http://articles.latimes.com/2002/mar/15/news/mn-32988
[5] National Eye Institute


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