2nd Annual Casa Latina Home Expo Comes Back to New York City
NEW YORK, June 25, 2014 /PRNewswire-HISPANIC PR WIRE/ — Casa Latina, the premiere bilingual home-and-lifestyle brand (www.casalatina.com) and Chase bring the second annual Casa Latina Home Expo back to NYC on November 15th for a day of expert advice on home buying, DIY/decor/crafts, bi-cultural parenting, home health and home safety.
The Expo offers live how-to clinics led by top influencers, creative home-based ideas, product giveaways, cooking demonstrations and an entertaining Kid’s Zone. An interactive Blogger Lounge provides an opportunity for bloggers to interact with the event’s talent and brands.
Jaylah Sandoval (@iiamJaylah) Producer, VJ and On-Air Personality for AlexSensation’s show on La Mega 97.9 in NYC and El Zol 106.7 Miami, the #1 radio show on Spanish Broadcasting System, will be the Emcee for the day.
“Being part of the Home Expo is exciting and aligned to my recent personal health story of losing weight and rearranging my lifestyle,” says Jaylah Sandoval. “Events like the Home Expo will continue to revolutionize our Latin culture and break through stigmas, that some of us continue to follow, which are not healthy for ourselves and our families.”
This year, experts/influencers include:
Interior Design/Decorating/DIY and Crafting:
- Marlene Pratt, Casa Latina Co-founder
- Kathy Cano-Murillo, The Crafty Chic
Parenting Clinic:
- Jeannette Kaplun, Founder of Hispana Global
Leading the Casa Latina Healthy Home Initiative:
- Dr. Helen Troncoso, Health Expert and Ms. New York America 2012
Media partners include, Latina Magazine, SBS’s La Mega and Amor 93.1, and Vme-TV.
“With such a great response last year, we are excited to bring back the Casa Latina Home Expo and privileged to have Jaylah as our Emcee,” says co-founder Nora Diaz-Bretherton. “Jaylah is a confident Latina who brings enthusiasm and inspiration to the Expo. This year’s message is based on Casa Latina’s Improve Your Home, Improve Your Life (Mejora Tu Casa, Mejora Tu Vida) mission.”
4,000-5,000 guests are anticipated on Saturday, November 15th between 10AM to 5PM. Admission is free. For additional information, please visit www.casalatina.com or call Nora Diaz-Breterton at 917.518.3950.
Sponsorship Opportunities Are Available
About Casa Latina
Casa Latina’s 360 platform includes a segment series launching on Vme-TV this summer, content distributed on platforms like Fox News Latino, El Diaro La Prensa, Vista Magazine and live events & experiences.
Media Contacts:
Sean Schrecengost
FTPD PR
[email protected]
201.281.7125
Nora Diaz
Casa Latina
[email protected]
917.518.3950
SOURCE Casa Latina
Golden Path to an Active Summer
Golden Path to an Active Summer
Honey Leads the Way to a More Energetic You!
FIRESTONE, Colo., June 25, 2014 /PRNewswire-HISPANIC PR WIRE/ — Summer is finally here again and that means our schedules will soon be full of fun outdoor activities. Whether it’s hiking or heading to the park for a picnic with family and friends, all summer activities have one thing in common: they all require energy! Luckily, there’s a flavorful solution to staying energized all summer long, and it’s one that will even help you stay on track with your “summer bod” goals. The solution? Honey, of course! The National Honey Board (NHB) knows that energy is key to keeping up with both your fitness goals and upcoming outings, which is why they’ve partnered with fitness expert and personal trainer Julia Chaidez to put together a variety of light, no-fuss snacking and dining options with nature’s golden fuel: honey.
These honeyed recipes are perfect for summer palates, as they include fresh options like a Summer Salad with Honey-Lime Dressing and a Light Honey-Ginger Chicken. The golden nutrient works to complement the unique flavors of each dish, adding just enough sweetness to balance out the spice in the habanero used in the Summer Salad, and also pairing harmoniously with the ginger in the chicken recipe. Aside from the delectable options mentioned above, Julia and the NHB also put together easy breakfast options like the Tropical Honey-Coconut Smoothie and the Pink and Powerful Yogurt Parfait so you can start your day off with a cool, satisfying boost.
“It’s amazing how much you can do with honey,” states Julia. “Not only does it play well with a range of ingredients, but the added bonus of using honey is that it’s a natural source of carbohydrates – the primary fuel our body uses for energy.” One tablespoon of honey contains 17 grams of carbohydrates and is ideal for working muscles, so an active day can benefit from this sweet energy booster. Before a workout or just a family outing, consider honey your golden ally for your active summer days.
As a busy working mom, Julia knows all too well the importance of maintaining energy levels, and since her business is in fitness, honey is the go-to source of fuel she recommends to all her boot camp trainees. “Honey’s wholesome quality and delicious flavor have made it a pantry staple for years,” she adds, “but its qualities don’t stop there – try these recipes and feel them for yourself!”
Along with sharing her honey-based recipes, Julia also developed 10 Golden Rules to inspire consumers to start their path to a more active and fulfilling lifestyle. These include powerful motivators such as Strengthen The Mind, Wake up with a Purpose, Choose Natural Foods, Rest, Give to Others and Find Your Passion.
Now, it’s up to you to put these tools to use and start on your own golden path! But don’t fret, honey will sweeten the trip there, one recipe at a time. For more tips, updates and recipe ideas, visit Miel Pura on Facebook and give the page a “Like” https://www.facebook.com/pages/Miel-Pura/235486869824607. Here’s a taste of what we have in store:
Pink and Powerful Yogurt Parfait
Makes 4 servings
Ingredients:
2 tablespoons honey
8 oz plain Greek yogurt
Juice and pulp of 1 grapefruit
1 cup berries
1 cup granola
Preparation:
In a medium-sized bowl, combine honey, Greek yogurt and grapefruit juice and pulp. Divide and serve mixture into 4 cups. Top each off with ¼ cup of berries and ¼ cup of granola before serving. Portions can also be stored in the fridge for a quick go-to snack during the week.
Light Honey-Ginger Chicken
Makes 4 servings
Ingredients:
4 tablespoons honey (divided)
4 inches of fresh ginger, peeled and thinly sliced
1 teaspoon salt
1 teaspoon pepper
4 chicken breasts, sliced fajita style
Juice of 1 lime
2 tablespoons coconut oil
1 head of romaine lettuce, roughly chopped
Preparation:
In a medium-sized bowl, combine two tablespoons of honey (set aside remaining two), ginger, salt and pepper. Place the raw chicken breasts into the mixture and lightly toss, making sure chicken is evenly coated in marinade. Set aside. Place the remaining honey, lime juice and chopped romaine lettuce in a large bowl and toss to combine. In a medium-sized skillet, heat coconut oil over medium-high heat and cook chicken breasts. Once cooked, serve chicken over a bed of dressed romaine lettuce and enjoy.
For all of the recipes, the 10 Golden Rules and more information about honey as a natural source of energy, visit www.mielpura.org today.
About the National Honey Board
The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs.
NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/multimedia/
SOURCE National Honey Board
Vme TV’s “Desafio Vertical” Invites Viewers to Scale Angel Falls
MIAMI, June 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — Vme TV, the first and only Spanish-language public television network in the United States, takes viewers on a mountaineering adventure to Angel Falls in Venezuela with “Desafio Vertical.” The show follows Spanish adventurist, Jesus Calleja, as he challenges six amateurs to scale the world’s highest uninterrupted waterfall. The program will air every Friday at 9 p.m. E/P beginning June 27, 2014.
Photo – http://photos.prnewswire.com/prnh/20131031/FL07950LOGO
During this nature quest, the outdoor enthusiast coaches the contestants, teaching them everything he knows in just a few weeks in order to give them the adrenaline rush of a lifetime. The prizewinner will have the opportunity to travel the world, all expenses paid.
“At Vme TV we loved the concept of ‘Desafio Vertical’ because the essence of the show is to push people to their limits and reach new heights. In this case, literally and figuratively,” said Ralph Parkman, Vme TV’s vice-president of marketing. “We felt it was a different approach to our programming mission, which is to encourage our viewers to explore the world and defy obstacles.”
Considered to be one of the most beautiful and captivating geographical locations in the planet, Angel Falls reaches 980 meters in height, making it the highest waterfall in the world. This feat of nature, located in Canaima National Park in Gran Sabana, Venezuela, is a United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage site, and in 2010 competed to be one of the Seven Wonders of Nature.
Available in 43 markets and reaching more than 70 million households in the United States, Vme TV is available through Comcast, DIRECTV, DISH Network and AT&T U-verse among other local cable companies. To find your local channel or to learn more about Vme TV, visit www.vmetv.com or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.
ABOUT VME TELEVISION
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.
FUENTE Vme TV
Capital Cities, Aloe Blacc Take Over Beck’s Beer Bottles
Capital Cities, Aloe Blacc Take Over Beck’s Beer Bottles
Original Designs from Capital Cities, Aloe Blacc, Luis Fonsi, DJ Irie, TYPOE, Maluca Mala, Ron Finley, Camille Rose Garcia to Adorn Millions of Beck’s Beer Bottles This Summer
ST. LOUIS, June 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — Beck’s Beer today announced that indie pop sensation Capital Cities and singer/songwriter/rapper Aloe Blacc, as well as six additional artists, will collectively take over millions of Beck’s beer bottle labels beginning July 1, 2014.
Photo – http://photos.prnewswire.com/prnh/20140624/120798
In addition to Capital Cities and Aloe Blacc, 2014 participants include:
- Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi;
- Club sensation DJ Irie;
- Miami-based visual artist TYPOE;
- Neo-rave and tribal music artist Maluca Mala;
- LA-based renegade gardener Ron Finley; and
- Surrealist artist Camille Rose Garcia.
“Live Beyond Labels participants tend to be drawn to the idea of reaching millions of people in an entirely new way,” said Ryan Garcia, vice president, regional marketing. “The size of their audience and their creative focus differs from artist to artist. But they all share an independent streak, a fearlessness Beck’s admires.”
Every year for the past 27 years, Beck’s Beer commissions original artwork for the summer-long Live Beyond Labels series. The brand replaces its traditional labels with the original designs from both emerging and established artists.
Throughout the life of the program, Beck’s labels have showcased original designs from a range of creative celebrities, including Andy Warhol, Jeff Koons, Damien Hirst, Yoko Ono, MIA and Kid Cudi. The program began in the UK and moved to the US in 2012.
One reason for the program’s popularity is its disruptiveness. Beer drinkers do not traditionally find original artwork on the side of a bottle of beer, let alone designs created by musicians, DJs and “guerilla gardeners.” In its history, the program has placed original art on more than 500 million bottles of Beck’s beer.
The 2014 roster of participants includes musicians, a DJ, a visual artist, a renegade gardener and a lowbrow artist:
- Capital Cities is an American indie pop band based in Los Angeles. Formed by Ryan Merchant and Sebu Simonian, Capital Cities released their debut EP in 2011. This summer, Capital Cities will tour with Katy Perry.
- Aloe Blacc is an American singer, songwriter, rapper and musician. Blacc co-wrote and performed the smash hit single “Wake Me Up” with Swedish DJ Avicii. His newest album, “Lift Your Spirits,” was created in partnership with producers including Pharrell Williams, DJ Khalil and Rock Mafia. He is now on tour with Bruno Mars.
- Luis Fonsi is a Puerto Rican pop singer and composer. Since debuting in 1998, Fonsi has won a Latin Grammy and been named by Billboard magazine as a “Leader of Latin Music’s New Generation.” His latest album, “8,” was described by Billboard as a “cohesive package of truly great pop songs.”
- DJ Irie is a Miami-based DJ. Dubbed the “King of the South Florida party scene,” Irie is the official DJ of the Miami Heat and an in-demand touring DJ.
- TYPOE is a visual artist and a mainstay in Miami’s thriving art scene. He is represented by Spinello Projects and is co-founder of project space PRIMARY.
- Maluca Mala is a Dominican musician based in New York City. Mala’s music is described as Latin-dance, tropical punk hip-hop and ghetto techno. Raised in Manhattan’s Washington Heights, Mala performs a “decadent mix” of musical styles, according to the New York Times.
- Ron Finley is a creative phenomenon on a quest to conquer the world, one garden at a time. Armed with a shovel, some soil and seeds, Ron Finley has come to be known as the “renegade gardener,” and his unexpected tactics have made him one of L.A.’s most widely known activists.
- Camille Rose Garcia is a Los Angeles based artist who creates colorful surrealist fairy-tale paintings about failed utopias and the relationship to the natural world.
Live Beyond Labels is intended to celebrate the fact that design is everywhere. The program intends to transform the traditional into the exceptional, by giving creative people an opportunity to treat millions of Beck’s beer bottles as a non-traditional artistic canvas.
For more details, please visit Facebook.com/BecksBeer.
About Beck’s Beer
Beck’s is the most popular German beer brand in the world and a champion of independent thinking. All Beck’s beers are brewed according to the German Purity Law of 1516 using only four natural ingredients.
SOURCE Beck’s Beer
NALEO Educational Fund Welcomes Toyota As Presenting Sponsor Of The NALEO 31st Annual Conference In San Diego
NALEO Educational Fund Welcomes Toyota As Presenting Sponsor Of The NALEO 31st Annual Conference In San Diego
The All New Toyota Highlander Hybrid Will Serve as the Conference’s Official Vehicle
LOS ANGELES, June 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund will welcome Toyota as presenting sponsor of the NALEO 31st Annual Conference in San Diego. The nation’s largest gathering of Latino elected officials, the NALEO 31st Annual Conference runs from Thursday, June 26 to Saturday, June 28. The 2014 Toyota Highlander Hybrid will also serve as the conference’s official vehicle.
Photo – http://photos.prnewswire.com/prnh/20140623/120707
“Toyota is a strong partner of NALEO Educational Fund and a great supporter of the Latino community. We are thrilled to have them join us as presenting sponsor of this year’s annual conference,” said Arturo Vargas, executive director of NALEO Educational Fund. “We also appreciate Toyota adding to their support for NALEO Educational Fund by providing us with a new Highlander Hybrid, which will allow us to pursue our work across the region more effectively and with a smaller environmental footprint than ever before. Protecting our natural resources needs to be an even greater priority for all Americans, and we hope our partnership with Toyota will help expand awareness of the important role that hybrids and other green transportation can have for Latinos nationwide.”
“At Toyota, we are great believers in NALEO Educational Fund and in its mission to expand civic engagement across the Latino community,” said Patricia Salas Pineda, group vice president of Hispanic Business Strategy Group at Toyota. “We are pleased to have the opportunity to expand our long-standing support for NALEO Educational Fund this year and to join NALEO’s members in San Diego for this very important conference.”
The NALEO 31st Annual Conference will include more than 1,000 Latino public officials and supporters from communities across the country. 2014 marks Toyota’s seventh year supporting NALEO Educational Fund.
The 2014 Toyota Highlander Hybrid is an all-new vehicle. Since it was first introduced eight years ago, Highlander Hybrid owners have saved an estimated 1,511,075.28 tons of carbon dioxide emissions and approximately enough fuel to drive around the earth 316,622 times.
About NALEO Educational Fund
NALEO Educational Fund is the nation’s leading non-profit organization that facilitates the full participation of Latinos in the American political process, from citizenship to public service.
About NALEO
The National Association of Latino Elected and Appointed Officials is the leadership organization of the nation’s more than 6,000 Latino elected and appointed officials.
About Toyota
Toyota (NYSE: TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com
SOURCE Toyota
March Of Dimes Elects Four New Trustees
March Of Dimes Elects Four New Trustees
Welcomes Former US Surgeon General, National Reporters and Marketing Expert
WHITE PLAINS, N.Y., June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Four leaders in the fields of medicine, media and marketing were elected to the March of Dimes National Board of Trustees, it was announced today. March of Dimes trustees serve as volunteers and play a vital role in the governing of the organization, serving as representatives of the public in advancing the March of Dimes mission for mother and baby health. Trustees serve five-year terms.
The new trustees are:
- Regina Benjamin, MD, MBA, former U. S. Surgeon General, Founder BayouClinic in Alabama, and Endowed Chair of Public Health Sciences Xavier University of Louisiana.
- Gretchen Carlson, host of Fox News Channel’s The Real Story with Gretchen Carlson, and a long-time March of Dimes volunteer, including serving as member of the March of Dimes National Communications Advisory Council.
- Lisa Belkin, author and senior national correspondent for Yahoo News. Previously, Ms. Belkin was a columnist for The New York Times covering Lifestyles and Parenting.
- Alfredo Gangotena, Global Chief Marketing Officer of Sotheby’s. Mr. Gangotena is a Board Member of the SOS-Prema association in France, the nonprofit organization that supports moms and premature babies.
“The diverse backgrounds, experience and expertise, of each of these individuals combined with their shared commitment to improving the health of moms and babies, will enable us to expand the reach of our mission. We’re honored they have joined our Board of Trustees,” says Dr. Jennifer L. Howse, president of the March of Dimes.
From her early days as the family physician founder of a rural health clinic in Alabama to her leadership role in the worldwide advancement of preventive health, Dr. Regina Benjamin has forged a career that has been recognized by a broad spectrum of organizations and publications. Dr. Benjamin specializes in prevention policies and health promotion among individuals as well as large populations, especially concerning obesity, and children’s health. She has special interest in rural health care, health disparities among socio-economic groups, suicide, violence, and mental health. Dr. Benjamin has a bachelor of science degree in chemistry from Xavier University, New Orleans, attended Morehouse School of Medicine, earned her doctorate in medicine from the University of Alabama at Birmingham, and a master of business administration from Tulane University. In May 2013, Reader’s Digest, ranked her #22 of the “100 Most Trusted People in America.
Gretchen Carlson’s involvement with the March of Dimes began with her high school’s Key Club fundraiser and her support of the March of Dimes has never wavered. She was Miss America in 1989 and the first classical violinist to win the talent competition. Ms. Carlson began her career in broadcast journalism as a reporter at a local television station in Richmond, Virginia and worked at stations in Cincinnati, Cleveland and Dallas before becoming a national correspondent and host of The Saturday Early Show for CBS News. For her reporting, she earned two Emmy Awards. Ms. Carlson then moved to Fox News as co-host of Fox and Friends before starting her own show in 2013. Ms. Carlson serves on the Miss America Organization Board and is a Sunday school teacher. She often serves as the host and moderator of March of Dimes meetings and events. Ms. Carlson graduated with honors from Stanford University and studied at Oxford University in England. She resides in Connecticut with her husband and two children.
Lisa Belkin has worked as a journalist for The New York Times (where she created both the Life’s Work column and the Motherlode blog), the Huffington Post, and currently Yahoo News, covering the challenges facing children, parents and families today. A former medical reporter, Ms. Belkin has often written about issues relevant to the work of the March of Dimes, including birth defects and premature birth. Ms. Belkin is also the author of three books – Life’s Work: Confessions of an Unbalanced Mom, Show Me a Hero (slated to become an HBO miniseries) and First, Do No Harm. She has also hosted “Life’s Work with Lisa Belkin” on XM Radio, and has been a regular contributor on Public Radio International’s The Takeaway and NBC-TV’s Today Show. Ms. Belkin is a graduate of Princeton University, where she was a visiting professor in the Humanities Council, teaching narrative non-fiction as an instrument of social change. Ms. Belkin resides in a suburb of New York City with her husband and two sons.
Prior to his current position as Chief Marketing Officer at Sotheby’s, the preeminent international auction house established in 1744, Alfredo Gangotena served as the Global Chief Marketing Officer at MasterCard Worldwide. During his tenure, MasterCard was the top global brand in terms of ranking growth from 2009-2013, according to the BrandZ report. Previously, Mr. Gangotena held senior management positions at Hutchison-Priceline, the Henkel Group in Germany, Procter & Gamble, Universal Music-Polygram in France, and the Disneyland Theme Park in Paris for the Walt Disney Company. Mr. Gangotena holds a Master of Science degree from the University of Wisconsin, Madison, and is a graduate engineer from Ecole Centrale in Paris, France. Mr. Gangotena resides in New York City. He is married and has two daughters.
The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and Twitter.
SOURCE March of Dimes