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Hispanic Heroes Honored in Fight Against “Flesh-Eating” Disease

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RANCHO MIRAGE, California, Sept. 16, 2014 /PRNewswire-HISPANIC PR WIRE/ — During National Hispanic Heritage Month, the National Necrotizing Fasciitis Foundation (NNFF) is honoring the courage of two Hispanic patients in fighting life-threatening “flesh-eating” disease—and the contributions of the Hispanic doctor who has worked all his life to improving medical care for the disease, and who is now saving lives and limbs with a pioneering new approach.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Fernando_Davila_Necrotizing_Fasciitis.mp4

“These heroes deserve our thanks for their courage and for their efforts to reduce the suffering from this terrible disease,” says Jacqueline Roemmele, executive director of the NNFF and author of Surviving the Flesh-Eating Bacteria (and herself a survivor of the disease).

One of those being honored is Dr. Anibal Gauto, Medical Director of the Wound Care Center at Eisenhower Medical Center in Rancho Mirage, Calif. Dr. Gauto saw his first case of necrotizing fasciitis (or flesh-eating disease) back in the 1970s, soon after getting his medical degree from Universidad Nacional de Rosario Faculty of Medicine in Argentina and immigrating to the U.S. Since then, he’s treated more than 160 victims. It’s been terribly frustrating, he says. “When doctors don’t quickly recognize the disease, the consequences are devastating and terrible—multiple amputations or dying. The suffering is absolutely atrocious.”

Too often, experts like Dr. Gauto are called in only after the disease has spread from a seemingly innocuous cut or scrape, threatening limbs and lives. Even with aggressive treatment with antibiotics and surgery to cut away dead tissue, about 20 percent of patients die, and many more lose arms, legs or other body parts. What makes the disease especially deadly is that toxins in the wound continue to kill tissue long after the bacteria that caused the initial infection have been eradicated. That’s why so many patients lose limbs.

So when Dr. Gauto heard about a new treatment approach developed by Dr. John Crew, a colleague who directs the San Francisco Center for Advanced Wound Care at Seton Medical Center in Daly City, California, he was eager to try it. The idea: irrigate the wound with a cleanser named NeutroPhase, made by Emeryville, California biopharmaceutical company, NovaBay® Pharmaceuticals, Inc. (NYSE MKT: NBY). Laboratory studies have shown that in addition to killing bacteria, NeutroPhase neutralizes the toxins known to be present in tissue and appears to stop the spread of the dying tissue. When Dr. Gauto learned of the new method, “I said if this works, it is extraordinary and I would love to be a part of it,” he recalled.

Earlier this year, Dr. Gauto had a chance to try the new approach, because of the ordeal suffered by the second of NNFF’s Hispanic heroes, Fernando Davila. A casino security dispatcher in Coachella, Calif., Davila first noticed some small scabs on his leg and foot, but figured they were caused by the kidney dialysis treatment he’d been having for several years.

But the small wounds got infected with bacteria, and the infection spread. Davila got sicker and sicker, until one day he fell twice on the way to the bathroom. Rushed to the hospital, Davila was pumped full of antibiotics. Doctors cut away big hunks of tissue from both legs and the top of his left foot. After ten days, the flesh-eating infection seemed under control, so doctors sent him home.

But Davila got worse. The disease continued to eat away tissue. He went back to the hospital. “I was afraid,” he recalls.

That’s when Dr. Anibal Gauto got involved. Was Davila willing to try the new treatment, Dr. Gauto asked?

Davida had the courage to say yes. By then, most of the back of his right leg already was dead, creating a giant gaping wound. Two-thirds of the front surface of his left leg was dead. A giant hole was spreading in the top of Davila’s left foot. The situation was grim, but thanks to Dr. Gauto’s expertise, “I knew there was hope,” Davila recalled.

His hope was justified. The foot was already too far gone to be saved, but over the course of six days of treatment, NeutroPhase stopped the spread of dead tissue in Davila’s legs, allowing those wounds to heal and the legs to be saved. “Within a week or two I was discharged from the hospital,” said Davila. “I’m now able to stand up—and I’ve very excited to get back into life and do the things I was not able to do.”

“Without the treatment, Mr. Davila would have had his leg, or maybe both legs amputated, or even lost his life,” said Dr. Gauto. “This is a significant advance in treatment.”

After seeing the results from the use of NeutroPhase, Dr. Gauto is now eager to work with the National Necrotizing Fasciitis Foundation and other doctors and hospitals on a national awareness campaign to spread the word about the dangers of the disease and the benefits of the new NeutroPhase-based treatment. “I think this has the potential to be really, really big,” said Dr. Gauto.

But there’s much more work to be done to publicize the efforts and successful results of doctors like Dr. Gauto, who are finally bringing new hope to patients like Fernando Davila. And the meantime, sadly, scores of other patients continue to get the disease and suffer from its consequences, such as the loss of limbs.

The NNFF tells the stories of many of these courageous patients on its website. But the Foundation would like to single out one especially inspiring recent patient, NNFF’s third Hispanic hero, Eddie Garcia.

Garcia had already overcome many obstacles in his life to become a successful teacher and coach in the Las Vegas area when he started to feel ill in January of 2013. As described in a story in the Las Vegas Sun, Garcia thought he had strep throat. He didn’t. Within a day he was unconscious in the hospital with the flesh-eating disease. His doctors thought his chances of survival were only 20 percent.

The physicians eventually fought off the infection, but at a huge cost. Garcia lost both of his legs, and both of his hands. But within months, he was back coaching his son’s and daughter’s sports teams. And late last year, he received the Youth Coach of the Year Award from the National Alliance of Youth Sports.

“Garcia’s story is a profile in courage,” said Jacqueline Roemmele. “He is rebuilding his life after a terrible ordeal. But as NNFF’s two other Hispanic heroes have demonstrated, it may be possible in the future to improve the outcomes from this terrible disease, making the consequences less devastating.”

ABOUT THE NATIONAL NECROTIZING FASCIITIS FOUNDATION
The National Necrotizing Fasciitis Foundation (NNFF) is a 501(c)(3) non-profit organization established in 1997 by two survivors of the disease. Since that time, NNFF has evolved to become the world’s leading resource for information regarding necrotizing fasciitis, as well as repository of cases reported worldwide.  Its mission is to educate for public awareness regarding recognition of symptoms and preventative measures; to advocate research; to offer resources; and to offer support for those affected by necrotizing fasciitis, so that it may help save lives.  The two founders of the organization, Jacqueline A. Roemmele and Donna Batdorff, have a second edition of their top-selling non-fiction book “Surviving the Flesh-eating Bacteria” being released this summer.  

CONTACT:
Jacqueline Roemmele
Executive Director
National Necrotizing Fasciitis Foundation
[email protected]
908-422-7744


SBA Administrator Kicks-Off Hispanic Heritage Month

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SBA Administrator Kicks-Off Hispanic Heritage Month

Advocates for Hispanic Entrepreneurs in NYC


NEW YORK, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — U.S. Small Business Administration (SBA) Administrator Maria Contreras-Sweet today hosted a Hispanic Heritage Month Small Business Roundtable discussion at New York’s City Hall. She was joined by City Council Speaker Melissa Mark-Viverito, Robert Cornegy, City Council Chair of the Small Business Committee and local New York City Chambers.

Logo – http://photos.prnewswire.com/prnh/20110909/DC65875LOGO

This was the Administrator’s first Hispanic Heritage Month as a member of President Obama’s Cabinet, having taken her oath in April. As an immigrant and an entrepreneur, Contreras-Sweet expressed the importance of providing opportunities to Hispanic entrepreneurs to grow our economy.

“There are more than 3 million Latino-owned businesses in America today and they are starting businesses at three times the national average. To further that growth, SBA micro-lending under President Obama has increased dramatically for Latinos, growing to 43 percent the number of SBA-backed microloans last year, up from 14 percent in 2009. Latino purchasing power is expected to top $1.5 trillion by next year, which means, if the American Latino market were its own country, we’d be the 11th largest economy in the world. As Hispanic Heritage Month kicks off, I want Americans to know that one of my priorities is to increase access to capital to our underserved communities,” said Contreras-Sweet.

The Administrator also spoke on the importance of the Affordable Care Act and its open enrollment for small business owners, beginning November 15th. “Thanks to the ACA, small employers now have a level playing field when it comes to health care. For the first time, small business owners have the opportunity to leverage their buying power with other small businesses in the Small Business Health Options Program (SHOP) Marketplace.”

Overall, the roundtable highlighted how the SBA unlocks the potential of small businesses and emphasized how the agency is retooling itself as a smart, bold, and accessible resource for small business owners around the country.

Contact: Miguel Ayala (202) 205-6420
Release Number: 14-51| Internet Address: http://www.sba.gov/news 
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Latino Groups Launch Robust National Campaign to Deliver Record Latino Turnout for 2014 Midterm Elections

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Latino Groups Launch Robust National Campaign to Deliver Record Latino Turnout for 2014 Midterm Elections

Voto Latino, Mi Familia Vota, U.S. Hispanic Chamber of Commerce, Latino Victory Project, Cosmo Latina, and 45 national partners kick off #PowerOfOurVote campaign to launch Hispanic Heritage Month of Action


WASHINGTON, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — With the Latino electorate expected to keep growing in the 2014 election and beyond, 50 national Latino groups are launching today an online voter registration campaign to prove the power of the Latino vote.

The campaign kick-off, coinciding with the start of Hispanic Heritage Month, urges Latinos to register to vote and then take their families, neighbors, and friends to the ballot box on Elections Day, November 4. Only by exercising the power of their vote, can the Latino community influence real policy changes.

The campaign will launch a national “Hispanic Heritage Month of Action” and will have three main voter registration pushes: today (September 15), September 23 (National Voter Registration Day), and October 15 (the last day of Hispanic Heritage Month). The initiative is the first of its kind to mobilize Latinos during Hispanic Heritage Month and brings together partners across all industries to put the needs of the Latino community above individual politics.

Hispanic Heritage Month of Action relies heavily on digital and social media assets, along with ground components in key states, including outreach to young Latinos who have reached voting age. The initiative is led online by Voto Latino, on the ground by Mi Familia Vota in key Latino states, and nationally with partners, including the Congressional Hispanic Caucus, U.S. Hispanic Chamber of Commerce, ImpreMedia, Entravision, Liberman Broadcasting, Cosmo Latina, Being Latino, Alliance for Citizenship, Latino Victory Project and others.* Voto Latino Chairwoman Rosario Dawson, Voto Latino Artist Coalition co-Chairs America Ferrera and Wilmer Valderrama, and Latino Victory Project co-founder Eva Longoria are also lending their voices to the campaign, which runs through October 15, the last day of Hispanic Heritage Month.

“We are calling American Latinos to rise above our political differences and to unite as a community this November,” said Maria Teresa Kumar, President and CEO, Voto Latino. “Today and for the next month, we will show that Latinos stand tall because we have pride in our culture, and we recognize the power of our vote.”

Ben Monterroso, Executive Director, Mi Familia Vota, said the Latino community will not remain silent after the political stalemate in Washington over immigration reform, because, “Latinos understand that the only real way to impact our future is with a strong showing of our voting power. We began the immigration debate with our record turnout in the 2012 election, and we will continue fighting for our community and for immigration reform by voting.”

“Pride in our Latino culture includes pride in our Nation. As Americans, we are proud to exercise our right to vote and elect officials who reflect the values of our communities. We stand with our partners to mobilize our communities, register our family and friends, and ensure a path to reach the polls on Election Day,” said Cristobal Alex, President of the Latino Victory Project. “Exercising our right to vote builds power in the Latino community so that the faces and voices of Latinos are reflected at every level of government and in the policies that drive our country forward.”

More than 7.8 million Latinos are expected to vote this November, up from 6.6 million Latinos who voted in the last midterm election in 2010, according to projections by National Association of Latino Elected and Appointed Officials (NALEO). The record Latino voter turnout in 2012 propelled immigration to the top of the policy agenda. Latino voters must be heard again to create the political climate to find solutions for immigration, the economy, and other issues important to the Latino community.

For more information about Hispanic Heritage Month of Action, visit www.latinos2014.com or find the voter registration toolkit HERE.

* List of Partner Organizations:

Voto Latino, Mi Familia Vota, U.S. Hispanic Chamber of Commerce, Alliance for Citizenship, America’s Voice, Being Latino, Brown Beauty Productions, Casa de Esperanza, Center for Community Change, Colorado Immigration Voter Accountability Project, Congressional Hispanic Caucus, Cosmo Latina, D&P Creative Strategies, Entravision, Familia Es Familia, Fox News Latino, Friends of the American Latino Museum, Hispanic Association on Corporate Responsibility, Hispanic Federation, Hispanic Heritage Foundation, Hispanic National Bar Association, Hispanic Technology and Communications Partnership, Houston Hispanic Chamber of Commerce, ImpreMedia, Labor Council for Latin American Advancement, Latino List, Latino Victory Project, League of United Latin American Citizens, Liberman Broadcasting, Media Matters, Nacional Records, National Association of Latino Elected and Appointed Officials, National Council of La Raza, National Hispana Leadership Institute, National Hispanic Caucus of State Legislators, National Hispanic Foundation for the Arts, National Hispanic Leadership Agenda, New America Alliance, Poder PAC, SEIU, SER-Jobs for Progress National, Inc., The Adelante Movement, The Latino Coalition, U.S.-Mexico Foundation, Diego Bernal, Rosario Dawson, Fernando Espuelas, America Ferrera, Eva Longoria, Wilmer Valderrama.


HBO Latino® Presents All-New Line Up Of High-Quality Original Programming For Fall 2014

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¿Alguna vez te has preguntado qué es lo que le molesta a Carlos Ponce?





HBO Latino® Presents All-New Line Up Of High-Quality Original Programming For Fall 2014

Features include the exclusive broadcast premiere of the newest installment of the HBO Latino series Habla, Habla Men; two dramas from HBO Latin America, Profugos Season 2 and new series El Negocio; along with HBO® original programs and the best Hollywood movies


NEW YORK, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — HBO Latino, Home Box Office’s dedicated Spanish-language premium channel, announces a collection of high-quality original programming coming this fall 2014. The new season brings the arrival of fan favorites plus an exciting new show. 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/Spanish/7307451-hbo-latino-programacion-original-de-alta-calidad-totalmente-nueva-otono-2014/

Photo – http://photos.prnewswire.com/prnh/20140915/MM10802

With the much anticipated return of Profugos, the all-new and seductive series and Latin American favorite El Negocio, and  11th installment of the award-winning Habla series titled Habla Men, these programs showcase the unique offerings of HBO Latino that are sure to catch the attention of the nation’s Hispanic households. In addition, Hollywood’s biggest blockbusters and HBO’s award-winning and critically acclaimed originals will continue to be offered in Spanish.

Programming exclusive to HBO Latino

El Negocio – This fresh series, already a hit in Latin America, tells the story of three women who utilize their business skills to take advantage of the world’s oldest profession.  Faced with limited prospects and challenges for professional growth, Karin, Luna, and Magali realize that behind every product is a marketing strategy – even sex.  El Negocio tells the story of these women and how their resilience and perseverance help their climb into the business world.  The series will premiere Monday, September 15 at 10:00 p.m.

Profugos, Season 2 – The second season continues to follow the story of a failed drug trafficking operation that started on the border between Bolivia and Chile, the four men who met to carry it out, and the tough characters behind the business. A complex web of ambitions, interests and corruption move the threads of this story, where no one is who they appear to be, everyone hides a past and  circumstances unites them in an attempt to flee without knowing who and what they are fleeing from. The second season of Profugos is scheduled to premiere Friday, September 19th at 10:00 p.m.

Habla Men – The 11th installment of the critically acclaimed HBO Latino series Habla, Habla Men tells the candid story of Latino Americans and their every-day lives.  In the tradition of the ten previous editions of the Habla franchise, Habla Men will enlighten audiences on what it means to be Latino in the United States through the perspective of a diverse group of Hispanic role models whose personal stories are told straight into the camera.  Raw, humorous yet sincere, this series will feature the likes of a handsome sensitive man, a “tough guy” actor, a gay championship boxer, a legendary wrestler, a Pulitzer Prize-winning author, and a 6’2 transgendered blond bombshell among others.  The personal experiences each of the participants openly disclose will keep viewers not only entertained, but challenge preconceived notions. 

Winner of the Imagen Award for Best Documentary, the Habla series will divulge the true inner workings of Latino American men in a never before seen narrative featuring Carlos Ponce, Danny Trejo, Rosie Castro, and Rick Najera among others.  The special premieres Friday, October 10 at 9:00 p.m.

HBO Original Programming

Along with these exciting premieres, the best of HBO’s award-winning original programs will continue to be offered on HBO Latino in Spanish, including new seasons of the HBO series Boardwalk Empire, The Newsroom, The Comeback and Getting On, the miniseries Oliver Kitteridge, as well as films, documentaries, music, family shows, sports specials and more.  Check local listings for time and dates.

HBO Latino is a dedicated Spanish-language premium channel that delivers compelling and relevant programming to the U.S. Latino marketExclusive to the channel are the regular U.S. premieres of Spanish-language series, films, and documentaries acquired from North America, Latin America, Spain and Caribbean, as well as original short-form programming.  Additionally, HBO Latino offers the best Hollywood movies and HBO original programming from the network’s main channel in Spanish. HBO Latino is included with an HBO subscription.

Stay in tune with HBO Latino’s latest news and updates, view compelling video content and get sneak peeks with behind-the-scenes footage from HBO Latino on Facebook (www.facebook.com/hbolatino), YouTube (www.youtube.com/hbolatino), Twitter (www.twitter.com/hbolatino) and Instagram (http://instagram.com/hbolatino).

Contact:
Mellony Torres, HBO, 212-512-7552, [email protected]
Ariel Garcia-Linares, MGS, 305-989-2780, [email protected]

 


Gerawan Farming Refutes Biased Charges Filed By Agriculture Labor Relations Board To Block Workers from Learning Election Results

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Gerawan Farming





Gerawan Farming Refutes Biased Charges Filed By Agriculture Labor Relations Board To Block Workers from Learning Election Results


FRESNO, California, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — Gerawan Farming issued the following statement to refute and correct the record on an unfair labor practice complaint filed by the Agricultural Labor Relations Board’s General Counsel.

Logo – http://photos.prnewswire.com/prnh/20140910/144801

“The General Counsel’s last-minute filing makes clear her intention, which is to block the counting of ballots and to delegitimize the November 5, 2013 election ordered by the ALRB. The General Counsel waited until the eve of a hearing to file this eleventh hour complaint. Ms. Torres-Guillen and her staff decided nearly one year ago that the workers would not get a chance to vote. That is why her staff repeatedly dismissed the workers’ efforts to have their voice heard through a secret ballot election. This is the latest gambit to deprive the workers of their right. It is part of an unfortunate pattern of delay to avoid the sensible and democratic solution: to count the ballots.

Not once in her complaint does the General Counsel mention that her staff asked for, and was given, unlimited access to speak to every Gerawan worker, so that the ALRB could explain to our workers their right to choose, without any influence from our company, the UFW, or the Board. The ALRB got what it asked for. It spoke directly to over 2,000 workers. It then told the Fresno Superior Court that it was satisfied with this process, which was intended for one reason only — to assure that a free and fair election would go forward.

The General Counsel pretends that this never happened. The Board was not misled by this omission, which is why it reversed the repeated efforts of her staff to summarily dismiss the election. And neither was the Fresno Superior Court, who had ample reason to comment that it appeared to him that the General Counsel and the UFW were — in his words – ‘in cahoots.’

We are confident that the judge who will hear the UFW’s and the General Counsel’s coordinated efforts to block this election will also not be misled.

The General Counsel ignores the fact that twice thousands of our workers — a majority of our employees– filed petitions asking the Board for the right to an election. She ignores the fact that 800 workers delivered sworn statements testifying to one simple fact — they exercised their own judgment and free choice. She avoids the inconvenient fact that the UFW abandoned the workers over two decades ago.

We support their right to choose, but the ALRB staff and the UFW do not. Our sole message to our employees has never wavered: ‘We want what you want.’ There is now only one correct and just solution to ensure employees’ rights are protected. Count the ballots.”

ADDITIONAL BACKGROUND INFORMATION IS BELOW TO FACT CHECK THE ALRB AND THE UFW’S FALSE CLAIMS:

FACT: After the UFW resurfaced after a nearly 20-year absence and despite 98% of current Gerawan employees having never voted for the UFW, Gerawan Farming agreed in good faith to bargaining sessions that began in early 2013.

  • The UFW and Gerawan engaged in several bargaining sessions, but the UFW never produced a complete proposal. In fact, the UFW never even made an economic proposal for wage rates and other economic terms while it “negotiated” with Gerawan. Instead, the UFW waited until the compelled mandatory arbitration was almost over and only after the state mediator ordered the UFW to make its economic proposal.
  • Our employees did not bring in a state arbitrator, the UFW did. In fact, the UFW and ALRB banned the employees from attending the arbitration sessions when the employees asked to attend.
  • The mediator did not “hammer out” an agreement between the two sides, but dictated a set of terms and conditions the ALRB has attempted to impose upon Gerawan employees against their will. That so-called contract strips employees of important rights, but the ALRB will not allow the employees to vote on it. (But, the employees did know the contents of the so-called contract when they voted in their decertification election, so the only real way to know if the employees want that contract is to count their votes.)

FACT: When the ALRB Regional Director dismissed the first decertification petition – where more than 2,000 signatures were collected – 1,500 workers walked out of the fields in protest.

  • Gerawan Farming did not instigate the decertification drive or the protests that occurred thereafter – the largest ever seen in California’s agricultural industry.

FACT: 98% of current Gerawan Employees never voted for the UFW, and none of the employees were allowed to vote for or participate in bargaining the contract terms before a state-appointed mediator.

  • Gerawan employees have publicly gone on strike and protested – sometimes thousands strong – against the ALRB and the UFW, and against the contract drafted by a state mediator at the request of the UFW that states 3% of their wages must go to union dues or face unemployment. The contract the UFW and ALRB are trying to impose on the employees will strip them of the right to strike, which is a clause we opposed, but the UFW and ALRB wanted to finally silence the employees from protesting against ALRB and UFW.
  • So frustrated by the state’s staunch refusal to hear their voices, Gerawan employees have now sued the state for violation of their civil rights due to their continued refusal to count the decertification ballots from an election held 10 months ago.
Gerawan Farming Logo

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/multimedia/


New Statement from Matthew D. McGill, Doral Legal Counsel Ahead of This Week’s Doral v. Hacienda Trial

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New Statement from Matthew D. McGill, Doral Legal Counsel Ahead of This Week’s Doral v. Hacienda Trial


WASHINGTON, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — Ahead of this week’s trial in Doral Financial Corporation v. Hacienda court case, Doral Legal Counsel Matthew D. McGill issued the following statement:

“These illegal government-orchestrated attacks on Doral are a desperate and shameful effort to distract people from the real issue:  The government owes Doral money and won’t pay.  The government’s refusal to live up to its agreement with Doral has damaged its credibility in the markets and, more importantly, has jeopardized the livelihoods of more than 1,000 Doral employees in Puerto Rico.  We will prove our case in court this week with evidence—not a smear campaign,” said Matthew D. McGill, Chief Legal Counsel and Gibson, Dunn and Crutcher Partner.

Doral Financial Corporation is a bank holding company engaged in banking, mortgage banking and insurance agency activities through its wholly-owned subsidiaries Doral Bank, with operations on the mainland U.S. (New York metropolitan area and northwest region of Florida) and Puerto Rico. Doral Financial Corporation’s common shares trade on the New York Stock Exchange under the symbol DRL. This briefing is supported by Doral Financial Corporation Additional information about the case of Doral Financial Corporation against the Government of Puerto Rico can be found at www.DoralPuertoRicoFacts.com.

CONTACT: Miriam Warren 202-722-2186


Brident Dental & Orthodontics Opens New Office in McAllen

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Brident Dental & Orthodontics Opens New Office in McAllen

Office is Second Location in the Rio Grande Valley


MCALLEN, Texas, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — Brident Dental & Orthodontics opened its new McAllen office today at 1001 S. 10th Street, Suite S., offering a full-range of dental and orthodontic services to patients in the Rio Grande Valley.

Logo – http://photos.prnewswire.com/prnh/20140818/137079

“Brident Dental’s new office in McAllen makes oral health care more accessible and convenient by removing traditional obstacles to care,” said Dr. Soumava Sen, D.D.S., P.C. “Flexible payment options, same-day scheduling and our bilingual staff make oral health care a reality for patients in the community.”

Brident is offering a New Patient Special for $39 for patients without dental insurance, which includes a dental exam, x-rays and enrollment in a discounted cost plan for complete dental services. In addition, Brident Dental accepts most private insurance plans and Medicaid, and offers no-interest payment plans.

All of Brident Dental’s services are backed by a unique quality assurance system, which electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality care.

The Tiffany Plaza location is open Monday through Friday from 9:00 a.m. to 6:00 p.m. and Saturday from 8:00 a.m. to 4:30 p.m. To learn more or to schedule an appointment, visit www.brident.com or call 1.888.871.8476.

About Brident Dental
Brident Dental & Orthodontics is an experienced dental service organization, which provides comprehensive business support services to affiliated dental offices owned by licensed dentists, with convenient locations throughout Texas. In addition, we are affiliated with a dental and oral health maintenance organization that provides dental services in over 180 office locations with over 4,000 team members. Being affiliated with this network of dental offices allows us to benefit from such affiliate’s long standing emphasis on high standards of quality of care, first class training, and professional development. The Brident Dental offices are led by Dr. Soumava Sen, who brings over 20 years of experience in practicing dentistry, managing dental offices, and leading dental professionals in delivering great quality dental care. For more information, visit www.brident.com.


Nielsen Celebrates the Conscious Consumer during Hispanic Heritage Month

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Nielsen Celebrates the Conscious Consumer during Hispanic Heritage Month


NEW YORK, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, Nielsen, a leading global provider of consumer information and insights, today announced its series of video vignettes celebrating the Hispanic consumer. The Conscious Consumer vignettes feature Hispanics from diverse backgrounds speaking about how they combine their power as consumers with their heritage to create a meaningful impact in their respective communities. Nielsen defines a conscious consumer as a responsible shopper, one who researches companies prior to making a purchase; and a person who is a social change agent for their communities. The videos also highlight key insights from Nielsen’s Latina Power Shift, Upscale Latinos 2.0, Listen Up: Hispanic and Music and The Cross-Platform Report, September 2014.

“These video vignettes feature real consumers who share personal stories about how their consumer behaviors are deeply influenced by their rich Hispanic culture,” said Stacie de Armas, Vice President, Community Alliances, Events and Engagement, Nielsen. “These stories help illustrate the power of the conscious consumer through their vantage point,” she said.

At 54 million, Hispanics are the largest self-identifying and fastest growing ethnic group in the United States, representing 17 percent of the total population. This group has become more affluent, well educated, geographically concentrated and technologically savvy, according to Nielsen’s insights.

The Conscious Consumer vignettes will be released every Monday during Hispanic Heritage Month from Sept. 15 – Oct. 15, on Nielsen’s Multicultural YouTube channel and social media outlets. Join the conversation on Facebook, Nielsen Community and Twitter, @NielsenKnows using #ConsciousConsumer. To learn more about Nielsen’s insights on Hispanic consumers, please visit www.nielsen.com/latinos.

Conscious Consumers featured in the Hispanic Heritage Month Series:

Nythia Martinez and family (Nythia, 34; David, 34; and Mateo, 2 1⁄2): Nythia Martinez has Puerto Rican roots and graduated from Indiana University where she received her master’s in music education in 2004. She is a high school choral director. Martinez’s passion for music is infused in her daily life, because it is part of her heritage. Thirty-seven percent of Latinas find their music online, according to Nielsen.

Erica Maya, 32, is a banker and an avid salsa dancer of Mexican descent. In her story, she recalled her grandparents’ lessons about the importance of family contributions to the household. Twenty-four percent of Latinas have increased their personal contributions to their households over the past year, according to Nielsen. Maya clings to the cultural lifestyles and lessons passed down to her, with hope her story inspires other young women to follow their passions as well.

Mateo Ramos, 41, is Puerto Rican and European. Ramos is an entrepreneur and is married with two children. Ramos juggles these multiple roles, all while making sure to remain aware of his consumer behaviors and how they affect the marketplace. Ramos enjoys watching novellas with his mother-in-law and often finds it helps strengthen his Spanish language. Hispanic adults ages 35-49 watch four hours and 15 minutes of television daily, according to Nielsen.

Maria Garcia, 67, is viewed as the matriarch in her family who made multiple sacrifices as a young Latina for her daughters as she decided to move from Columbia to the United States. Eighty-six percent of Latinas say a woman is the primary shopper in their households, according to Nielsen. Maria’s story shares a glimpse into the journey of so many Hispanic immigrants to this country.

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.


Now Showing in Brownsville: the Texas Film Round-Up with the Texas Archive of the Moving Image

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Now Showing in Brownsville: the Texas Film Round-Up with the Texas Archive of the Moving Image


AUSTIN, Texas, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — Texas Archive of the Moving Image — Have you heard of the Snake King of Brownsville from the 1910s? What about his nine year-old, lion tamer son, Manuel, who was touted as the World’s Youngest Animal Trainer in the 1930s? The Texas Archive of the Moving Image (TAMI) is providing a glimpse into Brownsville’s past at the Brownsville History Harvest! We are excited to bring the award-winning Texas Film Round-Up back to Brownsville. Beginning Saturday, September 27 at 10 am, we are partnering with Humanities Texas to provide FREE digitization of Texas-related films and videos at the Brownsville History Harvest at the Brownsville Public Library Main Branch at 2600 Central Boulevard.  After that date, you can drop off your films and videos until Saturday, October  4 at the Brownsville Public Library Main Branch. We urge potential donors to dig their family films and videos out of their attics, sheds, or garages and bring them to the Texas Film Round-Up. To qualify for free digitization, participants must be willing to donate a digital copy of their materials to TAMI’s archive, a digital collection at texasarchive.org. We also collect copies of Texas-related films that have already been digitized.

Along with films and videos, families may bring historic photos, letters, diaries, and other documents to the Brownsville History Harvest on Saturday, September 27. Staff and volunteers will scan paper items onsite and immediately return the owner’s original materials, along with a free digital copy. Attendees will also have the opportunity to view archival film footage from the region, including the 1914 film of the Snake King of Brownsville and 1940s Charro Days Fiesta. The History Harvest creates a community collection from the area’s families to document your heritage and memories. Start gathering your items now!

The Texas Archive of the Moving Image, a non-profit organization, discovers, preserves, makes accessible, and serves community interest in Texas film heritage. By partnering with institutions and individuals across the state, TAMI digitizes and provides web access to thousands of moving images that offer insight to Texas history and culture.  Over two thousand of these films are available to view on the TAMI website, www.texasarchive.org.  Find out more about the Texas Film Round-Up at texasfilmroundup.org.

Contact: Sarah Marshall
Texas Archive of the Moving Image
[email protected]
512.485.3073