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T-Mobile Guarantees Industry’s Best Trade-In Value on Used Devices

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T-Mobile Guarantees Industry’s Best Trade-In Value on Used Devices

As Americans prepare for a wave of hot new mobile devices this fall,
the Un-carrier promises to beat big carriers’ best trade-in offers


BELLEVUE, Wash., Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — In advance of a huge wave of new superphones and tablets coming to market this fall, T-Mobile (NYSE: TMUS) today vowed to beat the big carriers’ best trade-in values on used devices – to help American wireless consumers get the very best deal on the hottest new devices.

Logo – http://photos.prnewswire.com/prnh/20140908/143942

Consumers can now have peace of mind when they’re ready to upgrade, knowing that their trade-in at T-Mobile is the best deal they’ll find anywhere compared to AT&T, Sprint and Verizon. And, they’ll never have to worry about the fine print and all the details the carriers continue to hide behind.

“We’re going to see some of the most phenomenal devices ever in the coming months, and that means a whole lot of Americans trading-in their devices and upgrading,” said John Legere, president and CEO of T-Mobile. “For years, the big carriers have been ripping off their customers with low-ball trade-in values, so we’re putting an end to that and guaranteeing we’ll give customers what they deserve − the best value in the industry.”

This latest move is just one more example of T-Mobile changing the way consumers buy wireless service and innovating ways to give everyone the best access to the most amazing technologies of our lifetime.

“When that new superphone’s price is the same everywhere you go, the difference in your final cost comes down to the trade-in value of your old phone,” said Mike Sievert, chief marketing officer for T-Mobile. “Now when you’re ready to upgrade – it’s a no brainer where to find the best value– the Un-carrier. Guaranteed.”

To make good on this guarantee, T-Mobile will track the market every day to ensure we keep our promise. If a customer can find a better trade-in offer from a major national carrier, T-Mobile will beat that offer, give them the difference back and because we value this help from our customers we will top it off with another $50!

This offer starts September 17 and is for a limited time. All a customer has to do is call T-Mobile or go online within seven days of completing a trade-in at T-Mobile and tell us where, when and for how much they saw a better deal for their device. It’s that easy.

Eligible device trade-in, qualifying credit, and new device purchase with qualifying service required. Difference in trade-in price and $50 offer applied as a bill credit within 2-3 bill cycles. See T-Mobile.com for details.

About T-Mobile US, Inc.:
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 50.5 million wireless customers and provides products and services through approximately 70,000 total points of distribution. For more information, please visit http://www.t-mobile.com.


PepsiCo Foundation Supports Latino Youth Leadership Development With $2.5 Million Gift To CHCI

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PepsiCo Foundation Supports Latino Youth Leadership Development With $2.5 Million Gift To CHCI

Gift Represents Largest in CHCI’s History 


WASHINGTON, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — The Congressional Hispanic Caucus Institute (CHCI) proudly announced today a $2.5 million grant from the PepsiCo Foundation to further its mission of educating and training the next generation of Latino leaders.  The historical and transformative grant represents the largest in CHCI’s nearly 40-year history and contributes to CHCI’s Comprehensive Campaign to create a 21st Century Leadership Center and program endowment that will also support the largest class of PepsiCo Foundation Fellows in CHCI’s history.

Photo – http://photos.prnewswire.com/prnh/20140906/143669

“I am extraordinarily grateful to the PepsiCo Foundation for their generous grant to the Congressional Hispanic Caucus Institute,” said Rep. Ruben Hinojosa, CHCI Chairman.  “The foundation of every state is the education of its youth. Each generation is measured by how we prepare our youth to lead and how we keep the promise and opportunity of the American dream alive for future generations, and it’s never been more critical that we invest in education and leadership development for young Latinos. The contribution of the PepsiCo Foundation, the largest in CHCI history, will ensure the future success of its mission and change lives.”

CHCI, PepsiCo and the PepsiCo Foundation have partnered since the founding of CHCI in 1978, transforming the lives of more than 500 young Latinos who have gone on to contribute to U.S. society in diverse fields from health and education, to forging public policy on Capitol Hill and serving as elected officials. The new five-year grant from the PepsiCo Foundation extends this long-standing partnership and demonstrates its strong commitment to developing effective and successful leaders who will help shape the future success of America. With this extraordinary grant, PepsiCo and PepsiCo Foundation’s historical investment in CHCI totals more than $4.4 million.   

“We commend CHCI on its tremendous efforts to educate, develop and empower Latino youth and we’re proud to support this important organization,” said Al Carey, CEO of PepsiCo Americas Beverages and executive sponsor of PepsiCo’s Latino and Hispanic employee group, Adelante. “PepsiCo and the PepsiCo Foundation are committed to helping CHCI further its mission and its 21st Century Leadership Center.”

The PepsiCo Foundation’s grant will help fund the 21st Century Leadership Center, the new home for CHCI’s programs and staff.  The Center will be used as a convening, training and gathering place for Latino youth and national leaders to share ideas, experiences, leadership and values.

The grant also supports three graduate fellows and two public policy fellows in CHCI’s 2014-2015 Fellowship Program. This is the largest group of fellows sponsored by a single company in one year, and expands the PepsiCo Foundation’s ongoing commitment to developing Latino leadership. Over the next nine months, CHCI-PepsiCo Foundation Fellows will take part in CHCI’s intensive leadership development sessions, interact with leaders at the heart of today’s public policy challenges, strengthen their professional skills, and gain unsurpassed hands-on experience at the national level.

“For many years, CHCI has been at the vanguard of developing leadership in the Latino community,” said Deborah Rosado Shaw, senior vice president of diversity at PepsiCo.  “With the continued growing diversity of our country, PepsiCo knows that investing in the education and leadership development of our youth from all of the communities we serve is of vital importance.”

“Before the fellowship, I had a passion for public health and policy; after the fellowship, I have the same passion, but I also have the resources and supportive network to be an effective public health policy professional,” said Daphne Delgado, 2013-2014 CHCI PepsiCo Foundation Health Graduate Fellow.  “I could not have accomplished everything I have without the support of CHCI and the PepsiCo Foundation. I look forward to giving back to CHCI and continuing my relationship with the PepsiCo Foundation so that other emerging Latino leaders have the same opportunities as I was fortunate to have.” 

2014-2015 CHCI PepsiCo Foundation Fellows

Grant Barbosa, Health Graduate Fellow

Grant Barbosa is half Puerto Rican, half African-American raised outside of Chicago. He received his B.A. in cultural anthropology and women, gender, and sexuality studies with a minor in psychology from Washington University in St. Louis.  Grant earned his Juris Doctorate from Harvard Law School in 2014. He will be completing his first half placement with the American Public Health Association.

Araceli Gutierrez, Health Graduate Fellow

Araceli Gutierrez is a first-generation college student from Arvin, CA.  Araceli completed her undergraduate studies at San Francisco State University, earning a B.S. in business administration and received her M.S. in society, human development, and health from the Harvard School of Public Health with a concentration in interdisciplinary public health leadership. She will be completing her first-half placement with the office of Representative Lucille Roybal-Allard.

Israel Nery, Law Graduate Fellow

Israel Nery was born in Compton, and raised in Los Angeles, CA. He is Salvadoran/Mexican and completed his B.S. in business administration at the California State University, Monterey Bay; his M.B.A. from Woodbury University; and his Juris Doctorate from the University of Illinois College Of Law. He will be completing his first-half placement with the Mexican American Legal Defense and Education Fund (MALDEF).

Sarah Diaz, Health Public Policy Fellow

Sarah Diaz is a first-generation Colombian-American born in Boston.  Her interest in social justice led her to pursue community health as part of a double major with cognitive brain science at Tufts University. As a CHCI Public Policy Fellow, Sarah hopes to gain a greater understanding of how population health policy is created. 

Rafael Hurtado Jr., Pre-Law Public Policy Fellow

Rafael Hurtado Jr. was born in Chicago and has worked as a community organizer for the Little Village Environmental Justice Organization.  He has a B.A. from the University of Illinois, Chicago with a major in criminology, law, and justice.  As a CHCI Fellow, Rafael hopes to help more individuals involved at the grass-roots level voice their concerns at a federal level. He will be completing his first-half placement with the Labor Council for Latin American Advancement (LCLAA). 

About CHCI

CHCI is the premier Hispanic nonprofit and nonpartisan 501(c)(3) leadership development organization in the country that educates, empowers, and connects Latino youth by providing leadership development programs and educational services. CHCI directly impacts the lives of more than 1,600 students and young professionals each year through its fellowships, congressional internships, scholarships, Ready to Lead (R2L®) college readiness program, and R2L NextGen program.  The CHCI Board of Directors is comprised of Hispanic members of Congress, nonprofit, union and corporate leaders. Visit www.chci.org, or join us on Facebook, Twitter (@chci), LinkedIn, and YouTube.

About PepsiCo Foundation

Established in 1962, the PepsiCo Foundation is the philanthropic anchor of PepsiCo, responsible for providing charitable contributions to eligible non-profit organizations. The Foundation is committed to developing sustainable partnerships and programs in underserved regions that provide opportunities for improved health, environment and education.  For more information, please visit: http://www.pepsico.com/Purpose/Global-Citizenship.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.


Casa Latina Partners With BlogHer To Co-produce The Blogger Business Bootcamp At The Casa Latina Home Expo In NYC November 15th

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NEW YORK, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — Casa Latina, one of the leading bilingual multi-media home-and-lifestyle brands (www.casalatina.com), is partnering with BlogHer, Inc., the premium cross-platform media network and publisher for women, to co-produce The Blogger Business Bootcamp for Latina Lifestyle and Parenting bloggers at the Casa Latina Home Expo on November 15th in NYC.

The Blogger Business Bootcamp is a professional opportunity available to entrepreneurial, professionally-minded Latina bloggers in the NY Tri-State area, and will feature a diverse community of culturally-relevant professionals speaking on the theme “How-To Develop A Blog Into A Brand”.

“We are excited to have BlogHer as a partner leading up to our second annual Casa Latina Home Expo,” said Nora Diaz Bretherton, co-Founder of Casa Latina. “The collaboration with BlogHer will add to the Expo’s consumer offering by creating a dynamic experience for Latina bloggers that integrates a community of multi-media experts, resources and tools in order to help them reach the next level.”

“Casa Latina is delivering a unique experience to Latina bloggers in the Tri-state area, and we’re proud to be a part of intensifying their educational offering,” added Elisa Camahort Page, co-founder and COO of BlogHer.

The Blogger Business Bootcamp will take place in addition to the Expo’s slate of influencer-led how-to clinics, creative home-based ideas, product giveaways, chef led cooking demos and children’s entertainment.

Jaylah Sandoval Producer, VJ and On-Air Personality for Alex Sensation’s show on La Mega 97.9 in NYC and El Zol 106.7 Miami, the #1 radio show on Spanish Broadcasting System, will be the Emcee for the day.

The exciting slate of talent hosting clinics, Q&A’s and Meet & Greets with attendees include:

  • John Colaneri from HGTV’s hit show Cousins Undercover
  • Vanessa Deleon, Interior Designer and on-air talent featured in HGTV Design Star, Food Network Restaurant Impossible and NBC’s American Dream Builders.
  • Marlene Pratt, Casa Latina Cofounder, Interior Designer and Television Talent
  • Dr. Helen Troncoso, Health Expert and Vme-TV talent, is leading the Expo’s Healthy Home/ El bienestar del hogar initiative
  • Kathy Cano Murillo aka The Crafty Chica
  • Jeannette Kaplunfounder of Hispana Global

MEDIA Partners Include:

Vme-TV, SBS, Telemundo’s El Show de Jackie, Las Comadres de las Americas and others.

3,000-4,000 guests are anticipated at the Casa Latina Home EXPO on Saturday, November 15th between 10AM to 5PM. For additional information, please visit www.CasaLatinaHomeExpo.com or call Nora Diaz Bretherton at 917.518.3950.

Sponsorship Opportunities Are Available

About Casa Latina

Co-founders Marlene Pratt and Nora Diaz Bretherton developed Casa Latina as a multi-media bilingual home-and-lifestyle brand that addresses the different, yet intertwined, realities of Latina life in the U.S. Casa Latina’s  content has been featured on Telemundo Ch. 47, Vme TV, NY1 Noticias, Television Dominicana, WNBC Univision Ch. 41,  Fox News Latino, El Diaro La Prensa and Vista Magazine offering a strong value proposition for brand partners and a way for sponsors to connect and communicate with millions of Latinas.

About BlogHer:

BlogHer (www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities led by more than 3,000 quality bloggers and 12,500+ engaging, original voices in social media, reaching an audience of 100 million across premium blogs, Pinterest™, Facebook®, and Twitter™. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins, and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations and research on women in social media across interest areas as well as on BlogHer.com. The company also hosts the world’s largest conferences for women in social media. 

Media Contacts:
Sean Schrecengost
The Schrec Group / FTPD PR
[email protected]
+1.201.281.7125

Nora Diaz
Casa Latina
[email protected]
+1.917.518.3950


The Makers Of CIROC Ultra Premium Vodka And Sean “Diddy” Combs Extend Summer With New CIROC PINEAPPLE Infused Vodka

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The Makers Of CIROC Ultra Premium Vodka And Sean “Diddy” Combs Extend Summer With New CIROC PINEAPPLE Infused Vodka

Ultra Premium Vodka hits the Runways of Mercedes-Benz Fashion Week


NEW YORK, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — Sean “Diddy” Combs and the makers of CIROC® Ultra Premium Vodka today announce the newest addition to its flavor portfolio – CIROC® PINEAPPLE infused vodka. The liquid that boasts a rich pineapple flavor with a touch of vanilla and a tropical finish joins CIROC AMARETTO, CIROC PEACH, CIROC RED BERRY and CIROC COCONUT, expanding the top-selling ultra-premium infused vodka line.

Photo – http://photos.prnewswire.com/prnh/20140908/143712

“We set the standard for Ultra Premium vodka with our previous flavors, consistently taking the #1 spot for vodka innovations. We’ve done it again with CIROC PINEAPPLE,” said Sean “Diddy” Combs. “Our infused vodka flavors are consistently innovative and versatile. They are great for making delicious cocktails and smooth enough to be enjoyed neat or on the rocks.”

To build upon the endless summer positioning, the Ultra Premium spirits brand invites consumers to plunge into the Ultra Premium world of TROPICAL LUXURY™. The integrated marketing campaign, anchored by the CIROC PINEAPPLE “school of mixology” and regional CIROC PINEAPPLE preview dinners, includes national print, digital and other experiential activities. To celebrate the new flavor launch, the brand has also been named the Official Toast of the Mercedes-Benz Fashion Week 2015 Spring/Summer Collections scheduled to take place through September 11, 2014. Beginning this month consumers can enjoy CIROC PINEAPPLE at top restaurants, bars and lounges throughout the U.S.

“CIROC PINEAPPLE encourages fans of the brand to live in a summer state of mind and experience the luxury of the tropics with every sip,” said Combs.

The versatility of the liquid offers consumers an expanded range for cocktail creativity. Recommended simple mixers are tonic, orange juice, and soda. The following are some other CIROC PINEAPPLE cocktail considerations:

CIROC LA PINA

  • 1.5oz CIROC Pineapple
  • 3oz Pineapple Juice

THE CASANDRA

  • 1.5oz CIROC Pineapple
  • 1.5oz Orange Juice
  • 1.5oz Cranberry Juice

CIROC PINEAPPLE MIMOSA

  • 1oz CIROC Pineapple
  • .5oz Lemon Juice
  • .5oz Orange Juice
  • .5oz Pineapple Juice
  • .5oz Honey Syrup
  • Splash of Prosecco

CIROC COLADA LIGHT

  • 1.5oz CIROC Pineapple
  • 1oz Coconut Water
  • .5oz Lime Juice
  • .5oz Simple Syrup
  • Splash of Soda

CIROC PINEAPPLE offers a juicy, perfectly ripened pineapple flavor with a subtle hint of vanilla and silky smooth finish. The versatility of CIROC PINEAPPLE allows for a great range of cocktail creativity. Launching nationally on September 1, 2014, CIROC PINEAPPLE will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $34.99 for a 750mL bottle. The infused vodka is 70 proof and 35% ABV. As we toast to a never ending summer, the makers of CIROC remind everyone to celebrate responsibly.

ABOUT CIROC ULTRA PREMIUM VODKA
CIROC Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC Ultra Premium Vodka launched nationwide in September 2003. In October 2007, DIAGEO- the world’s largest spirits, wine and beer company- made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The infused Vodka flavors in the portfolio to date include CIROC RED BERRY, CIROC COCONUT, CIROC PEACH, CIROC AMARETTO and CIROC PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010. CIROC Pineapple. Made With Vodka Infused With Natural Pineapple And Other Natural Flavors. 35% Alc/Vol. ©2014 Imported from France by CIROC Distilling Company, Norwalk, CT. Celebrate Life Responsibly.

Media Contact:

Ben Russo
EMC|BOWERY
323.857.0007
[email protected]

Tammy Thompson
Diageo
203.229.4876
[email protected]

Ryan Stender
Blue Flame Agency
917.449.2447
[email protected]


September Is Baby Safety Month

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September Is Baby Safety Month

Use These Tips to Keep Your Home Safe


NEW YORK, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — September is Baby Safety Month and is also an especially busy time for parents if toddlers and older children head back to school or daycare. Therefore, now is a good time to do a thorough walk through the home to ensure all rooms are baby-proofed and child-friendly so parents and caregivers can feel more at ease.  

The Window Covering Safety Council (WCSC) is urging parents and caregivers to check all window coverings for exposed or dangling cords that could pose a strangulation hazard to infants and young children. According to the Consumer Product Safety Commission (CPSC), corded window coverings are one of the top five hidden hazards in American homes, with infants and young children dying each year from accidentally strangling in window cords.  Many of these incidents involve older products that are still in use but don’t have the safety devices or designs instituted in the past decade. The WCSC is reminding parents to check their window coverings and install only cordless window products in homes with young children.  

Follow these safety guidelines to maximize child safety and help to keep your kids safe in the home:

  • Install only cordless window coverings in homes with young children. Replace corded blinds, shades and draperies with today’s safer products.
  • If you cannot install newer products, order a free window cord retrofit kit from www.windowcoverings.org. The installation of the retrofit kit is not intended to be a substitute for installing cordless products in homes with young children.
  • Move all cribs, beds, furniture and toys away from windows and window cords, preferably to another wall.
  • Ensure that all window cords are out of sight and reach, and that they are inaccessible to young children.
  • Make sure tasseled pull cords are adjusted to be as short as possible.
  • Continuous-loop pull cords on draperies and vertical blinds should be pulled tight and anchored to the floor or wall with a tension device.
  • Be sure cord stops are properly installed and adjusted to limit movement on inner cords on blinds and shades.

To learn more about window-cord safety, or to order free retrofit kits for older window coverings, visit the Window Covering Safety Council’s website at www.windowcoverings.org or call toll-free at 1-800-506-4636. Parents and caregivers can also learn more about window covering safety by connecting with WCSC on Facebook and Twitter.

Media Contact: Alexandra Carmichael, 212-297-2120, [email protected]


CVS Health Completes Purchase of Navarro Discount Pharmacy

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CVS Health Completes Purchase of Navarro Discount Pharmacy

Largest Hispanic-owned drugstore chain in the U.S. will keep Navarro name

Combination of Navarro and CVS/pharmacy will strengthen service to Hispanic community


WOONSOCKET, R.I., Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — CVS Health (NYSE: CVS) today announced that it has completed the purchase of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S. The acquisition includes Navarro’s 33 retail drugstore locations and Navarro Health Services, a specialty pharmacy serving patients with complex or chronic diseases.

Logo – http://photos.prnewswire.com/prnh/20140905/143585

The retail drugstores will retain the Navarro Discount Pharmacy name, a trusted brand in the Hispanic marketplace for more than 50 years.

“Navarro has a rich history and commitment to Hispanic consumers and we are excited to welcome them into the CVS Health family,” said Helena Foulkes, President of CVS/pharmacy, the retail division of CVS Health. “We value the strength of the Navarro brand and we look forward to combining Navarro’s unique understanding of its customers’ needs with CVS/pharmacy’s best in class pharmacy services and high quality health, beauty and personal care products, a combination that will strengthen our service to the Hispanic community.”

Navarro Discount Pharmacy caters to Hispanic and ethnic marketplaces and further differentiates itself by offering many products and services that are not found in traditional drugstores such as wireless phones, designer fragrances and a large assortment of over-the-counter drugs and vitamins.

CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. It is the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry.

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through our 7,700 retail pharmacies, 900 walk-in medical clinics, a leading pharmacy benefits manager with nearly 65 million plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.

MEDIA CONTACT:

Mike DeAngelis
CVS Health
[email protected]
401-770-2645


Interjet Continues Its International Expansion Strategy, Now Arriving In Houston

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Interjet airplane






Interjet Continues Its International Expansion Strategy, Now Arriving In Houston


MEXICO CITY, Sept. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — Interjet has formally announced the start of operations for its direct Monterrey – Houston – Monterrey service starting on October 23, with two daily flights Monday through Friday, and one daily flight on Saturdays and Sundays. This new service strengthens the company’s plan of expansion and growth, thus consolidating its presence in the American market.

Photo – http://photos.prnewswire.com/prnh/20140903/142639

Houston is the main tourist destination in Texas; it’s the fourth largest city in the United States and has a substantial medical infrastructure.  In addition, it is considered the energy capital of the world, as well as the world’s number one city in aerospace development.  With world-class museums, shopping centers, an ample hotel offering, Houston is one of the most economically dynamic cities in the country.

Monterrey, for its part, is one of Mexico’s most industrially developed cities, and one of the country’s main centers of business, with significant hotel infrastructure.

As Interjet CEO Jose Luis Garza noted, “What’s remarkable about Interjet’s new route is the focus on quality service at a lower price, considering that unlike other airlines, our passengers can travel without any extra charges on new, safer and more comfortable planes and with more space between seats.”

“Houston already enjoys greater connectivity with Mexico than any other country in the United States and that bond is going to be even stronger with the arrival of Interjet,” says Houston Mayor Annise Parker.  “The City of Monterrey is extremely important to the Houston region for both economic and cultural reasons and this new nonstop flight makes it easier for our residents to strengthen business ties and maintain close connections with family and friends.”

For his part, Mario C. Díaz, Houston Aviation Director, noted: “Houston passengers continue to enjoy the benefits that inherently come with increased competition and that’s especially true for passengers boarding international flights,” adding, “The Interjet team understands and embraces the competitive nature of the airline industry and we look forward to having them operate within the family of air carriers at George Bush Intercontinental Airport.”

Interjet has made a name for itself in Mexico and at its international destinations (the U.S., Central and South America) as the only airline on which passengers can enjoy, at no extra charge, all the services that make it special, such as: checking two pieces of luggage up to 110 lbs. total, which can include sporting equipment, musical instruments, or travel with pets. Furthermore, seat selection, printing out boarding passes, children under two years old, and unaccompanied minors can travel at no additional cost. Adults over 65 years old are entitled to a permanent 20% discount on all Interjet routes and, what’s more, each of our planes offer an exclusive lady’s only lavatory.  

Interjet offers unbeatable service in its flight schedule, and has an extensive network within Mexico, facilitating connectivity from international to domestic destinations throughout the Mexican Republic.

Tickets are available with introductory rates of staring at US $249.00 round trip, including taxes, subject to availability. Consult terms and conditions at any of our sales channels, or at interjet.com

With the opening up of this destination, Interjet will be servicing 5 major cities in the United States, thus allowing it to consolidate commercial and tourist ties between this key U.S. region and our country.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


OEM, FEMA, and Ad Council Kick off 11th Annual National Preparedness Month In NYC

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OEM, FEMA, and Ad Council Kick off 11th Annual National Preparedness Month In NYC

September is National Preparedness Month, and the New York City Office of Emergency Management (OEM) is encouraging New Yorkers to be prepared before disaster strikes.


NEW YORK, Sept. 5, 2014 /PRNewswire-HISPANIC PR WIRE/ — OEM Commissioner Joseph J. Esposito and Federal Emergency Management Agency (FEMA) Administrator Craig Fugate kicked off National Preparedness Month today in Manhattan’s Herald Square.  While volunteers distributed Ready New York guides and shared preparedness information, Commissioner Esposito and Administrator Fugate launched a new public service advertising (PSA) campaign encouraging New York families to create an emergency plan. The campaign, created pro bono by New York-based advertising agency Deutsch Inc. in partnership with the Ad Council, includes English and Spanish-language localized TV and radio PSAs. The PSAs were distributed to media outlets throughout the New York City area and will run in donated time and space. Through these PSAs, families are faced with the harsh reality of what can happen when you don’t have an emergency plan in place before a disaster or emergency strikes. The PSAs direct audiences to call 311 or visit www.nyc.gov/readyny for preparedness resources, including 11 Ready New York emergency preparedness guides in 13 languages.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/Spanish/7314952-oem-fema-ad-council-septiembre-mes-nacional-para-la-preparacion-cuidad-de-nueva-york/

In addition to today’s National Preparedness Month kick-off in Herald Square, volunteers are stationed at four other sites throughout the five boroughs. More than 300 volunteers will hand out materials from 6 AM to 6 PM in Herald Square and in the following locations:

  • Bronx: Fordham Plaza
  • Brooklyn: Borough Hall
  • Queens: Jamaica Center
  • Staten Island: Staten Island Ferry Terminal

For more information about National Preparedness Month events and how you can prepare yourself and your family for emergencies, visit NYC.gov/NPM.

New York City Office of Emergency Management
The New York City Office of Emergency Management (OEM) plans and prepares for emergencies, educates the public about preparedness, coordinates emergency response and recovery, and collects and disseminates emergency information. To accomplish this mission, OEM maintains a disciplined unit of emergency management personnel, including responders, planners, watch commanders, and administrative and support staff, to identify and respond to various hazards. Residents can stay in touch with OEM via Facebook, Twitter, Instagram, and the agency’s website, nyc.gov/oem. New Yorkers can also sign up for Notify NYC, the City’s free source for emergency information, by calling 311 or visiting www.NYC.gov/notifynyc.

The Ad Council
The Ad Council (http://www.adcouncil.org/) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Deutsch Inc.
Deutsch Inc. (www.deutschinc.com) is a group of hardworking, independent-minded, passionate problem solvers with an insatiable culture that like to build brands and make businesses grow through creativity. A full-service, integrated advertising and digital agency headquartered in New York City, Deutsch crafts a best-in-class array of marketing programs and works with clients, including Johnson & Johnson, PNC Bank, Jagermeister, Microsoft, DIRECTV and Novartis Worldwide.


St. Thomas University Announces Appointment Of New Provost

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St. Thomas University Announces Appointment Of New Provost


Respected educational leader assumes key leadership role


MIAMI, Sept. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Today, St. Thomas University President Monsignor Franklyn M. Casale announced a major institutional appointment that will continue to strengthen the University’s academic leadership position (www.stu.edu). A visionary and transformational leader in higher education, Irma Becerra-Fernandez, Ph.D., has been named St. Thomas University’s new Provost.

Logo – http://photos.prnewswire.com/prnh/20100709/STULOGO

“Dr. Becerra-Fernandez brings to St. Thomas University a wealth of knowledge and expertise in higher education, and an excellent understanding of our unique community,” said Monsignor Casale. “Her exceptional skills will help us continue to build the University’s educational standing and our Catholic intellectual tradition. Irma’s many scholarly and community accomplishments truly exemplify the spirit of St. Thomas.”

Most recently, Dr. Becerra-Fernandez served as the Vice President, Office of Engagement at Florida International University (FIU). She served in a number of academic and senior management positions at FIU since 1990, and has a broad educational background that spans the fields of engineering, information technology and business. She is an internationally recognized expert in the fields of knowledge management, business intelligence, entrepreneurship, and disaster management, and is known and respected as a “creative innovator” in the design of programs. “St. Thomas University is gaining a star in Dr. Irma Becerra-Fernandez,” said FIU President Mark B. Rosenberg. “The partnerships she has created and nurtured at FIU have advanced our mission as a solutions center for our community and I’m sure she will bring the same energy, commitment and intellectual rigor to the office of the provost at St. Thomas University.”

During her tenure at FIU, Dr. Becerra-Fernandez succeeded in a variety of complex challenges, from improved graduation rates to donor relations, and increased resource acquirement. She has coordinated various important community partnerships, including the stewardship of the One Community One Goal’s Academic Leaders Council. Prior to her employment in academia, Dr. Becerra-Fernandez was an Engineer at Florida Power and Light.

“Great cities deserve great universities and Miami deserves to have the greatest Catholic University in the Southeast,” said Dr. Becerra-Fernandez. “Saint Thomas is poised to achieve that vision and I look forward to working with Monsignor Casale, the administration, the dedicated faculty and staff, and our community, to continue providing cutting edge academic offerings that enhance the academic and professional success of our students, while producing ethical leaders for our global economy through our commitment to St. Thomas’ Catholic mission of service to our diverse community.”

About St. Thomas University:
The only Catholic Archdiocesan-sponsored University in Florida, St. Thomas University places an institutional emphasis on social justice and ethical behavior. The STU School of Law boasts one of the most culturally diverse student bodies in the country, ranking first among all ABA-approved law schools in the proportion of Hispanic students, and sixth among African-American students. STU is one of the only law schools in the nation with a Human Rights Institute and offers a joint M.B.A.- J.D. in Accounting, International Business, Marriage and Family Counseling, and Sports Administration. The University offers 25 undergraduate and 12 graduate degrees at its 145 acre campus in Miami Gardens, Florida, and through distance learning, including one of the oldest (and highly ranked) undergraduate programs in Sports Administration in the Country. Approximately 90% of the faculty holds the highest degree in their fields and the university provides its diverse student body with low student/teacher ratios.


Goya Foods Sponsors The Marc Anthony ‘Cambio de Piel’ Concert Tour & Helps To Raise Funds For The Maestro Cares Foundation

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Goya Foods Sponsors The Marc Anthony ‘Cambio de Piel’ Concert Tour & Helps To Raise Funds For The Maestro Cares Foundation


SECAUCUS, N.J., Sept. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic-owned U.S. food company, sponsors ten concerts of Marc Anthony’s national ‘Cambio de Piel’ tour, and will donate up to 50,000 pounds of food by matching every dollar donated by fans with one pound of food to The Maestro Cares Foundation, a non-profit organization founded by Marc Anthony and Henry Cardenas to support the housing and educational needs of orphaned and underprivileged children in developing Latin American countries.  

Photo – http://photos.prnewswire.com/prnh/20140904/143046

Photo – http://photos.prnewswire.com/prnh/20140904/143145

The donation will provide over 5,000 meals to over 200 children at the Orfanato Ninos de Cristo orphanage in La Romana, Dominican Republic.  This orphanage was the first constructed by The Maestro Cares Foundation in 2014, with another under construction currently in Barranquilla, Colombia.  From September 4 through October 11, fans can donate directly to The Maestro Cares Foundation through www.maestrocares.org and can share the #GoyaGives message with friends and family through Facebook and Twitter. “It is a Goya tradition to incorporate a food donation to a local or national charity during every concert tour we’ve been a part of,” says Rafael Toro, Director of Public Relations of Goya Foods. “It is our way of giving back to our community and building upon our beliefs of always helping those who need help the most, whether here in the United States or abroad.  We are fortunate to be able to do so and we will continue to support organizations like The Maestro Cares Foundation who work to make this world a better place.”

The donation is part of the Goya Gives campaign, a series of annual donations initiated in 2011 in celebration of Goya’s 75th anniversary that serves to encourage others to participate in the message of helping those in need.  Goya has donated over four million pounds of food worldwide since the start of the Goya Gives campaign.   “We are deeply grateful for our partnership with Goya Foods and their support of the mission of The Maestro Cares Foundation.  There is no better feeling than to look into the faces of the beautiful children at the orphanage and know that they are well cared for and well fed,” states Henry Cardenas, co founder of the foundation.

For more information about Goya Foods, please visit www.goya.com.  To find out how you can donate to The Maestro Cares Foundation, please visit maestrocares.org.

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

ABOUT MAESTRO CARES
Maestro Cares (MC) is a non-for-profit corporation established in November 2011 to support the housing and educational needs of orphaned and underprivileged children in developing Latin American countries. Through contributions of its founders, Henry Cardenas and global artist Marc Anthony, as well as donations from individuals and corporations, Maestro Cares provides housing, food, clothing, health services and assists in the academic and recreational development of children through various programs.

Natalie Maniscalco
Retro Media NYC
845.659.6506
[email protected]

Goya Foods

 


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