NEW YORK, May 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — Presidente, the no. 1 beer of the Caribbean, today announced an official partnership with Gente de Zona, the most popular Cuban music duo in the world. The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern United States.
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“We are bringing the fun Caribbean lifestyle experience to consumers and there’s not a better Latino music duo that exemplifies the spirit and attitude of that region than Gente de Zona,” said Mariana Lever, senior brand manager, regional brands for Anheuser-Busch. “Their high-energy and fusion of Caribbean rhythms are the perfect mix that Presidente embodies.”
As part of Presidente’s Caribe Mode On Hispanic summer marketing campaign, Gente de Zona will take part in branded photo shoots, be featured on OOH, radio, POCM, digital and the band will incorporate Presidente throughout its regional music tour in Miami and New York.
With origins in Cuba, Gente de Zona was founded in 2000 by group leader Alexander Delgado – Randy Malcom followed a few years later – making the duo one of the hottest and most sought after music collaborators today. Its recent album release, Visualízate, is one of the most in-demand albums of the year and the new single La Gozadera has garnered over 200 million online views.
“Our association with Presidente feels like we never left the Caribbean, it’s refreshing to bring a taste of home to the U.S.,” said Alexander Delgado, lead group member for Gente de Zona. “We look forward to bringing our music fans and Presidente together – it will be an exciting summer!”
Founded in 1935, Presidente is brewed by Cervecería Nacional Dominicana in the Dominican Republic. Presidente contains 5 percent alcohol by volume (ABV) and is available in 6-packs of 12-ounce bottles, 12-packs of 12-ounce bottles and 24-packs of 12-ounce bottles. Presidente is available in Connecticut, Delaware, Florida, Georgia, Louisiana, Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee and Washington DC.
About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.
For more information, contact:
David McKenzie, Anheuser-Busch
media@anheuser-busch.com
Michael Delgado, Zeno Group
michael.delgado@zenogroup.com
214-865-7216
