Colgate® Optic White® Launches Retail Sweepstakes – Winners Attend Exclusive VIP 2017...

Colgate® Optic White® Launches Retail Sweepstakes – Winners Attend Exclusive VIP 2017 Latin GRAMMY® Acoustic Session in Los Angeles Featuring Three-Time Latin GRAMMY® Award Winning Duo, Camila

Leading teeth whitening brand partners with The Latin Recording Academy® for the third consecutive year to give L.A. based music lovers an opportunity to smile


NEW YORK, Aug. 25, 2017 /PRNewswire-HISPANIC PR WIRE/ — Colgate® Optic White® is giving music fans a chance to win tickets to the coveted 2017 Latin GRAMMY® Acoustic Session in Los Angeles on Wednesday, September 20, 2017 featuring a performance by three-time Latin GRAMMY® Award Winner duo, Camila.

From August 12 through August 26, Los Angeles residents can enter for a chance to win one of the twenty Grand Prize packages consisting of two VIP tickets to the exclusive event at The Novo in downtown Los Angeles. To enter, contestants can stop by their local Ralph’s or Food 4 Less stores, or visit*. Official rules can be found here.

“We’re excited to again connect with one of the most important aspects of Hispanic culture – music,” said Carly Kelly, General Manager, Colgate-Palmolive, Multicultural Marketing. “Whether you speak Spanish or not, Latin music has proved it can transcend borders and make people smile.”

Through the continued partnership with The Latin Recording Academy®, Colgate Optic White wishes to highlight the influence of Latin music in the U.S., and bring a smile to lucky fans by providing an exclusive, VIP experience that transcends cultures. In addition to event tickets, a select number of winners will also be selected for first and second place prizes, consisting of additional pairs of VIP tickets for the show and gift cards to select retailers, respectively.

“I can’t imagine a better way to celebrate all of our Latin GRAMMY nominees than by bringing together  music fans, artists, musicians, and Colgate Optic White,” said Gabriel Abaroa, President/CEO of The Latin Recording Academy. “Camila will bring countless smiles to our guests while performing fan favorite hits.”

For the past three years, Colgate Optic White has hosted beauty bars at numerous red carpet affairs, reminding Latinos that a smile is their best accessory.

To get live updates from the Latin GRAMMY Acoustic Session in Los Angeles follow @SonrisaColgate on Twitter.

For all information and the latest news, please visit the official Latin Recording Academy® website at:

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®

*NO PURCHASE NECESSARY TO ENTER OR WIN. Sweepstakes is open to legal residents of the state of California, age 18 or older. Entries must be received between 12:01 AM PT on 8/23/17 and 11:59 PM PT on 9/5/17. A total of twenty (20) Grand Prizes will be awarded, each consisting of two (2) VIP tickets to a 2017 Latin Grammy Acoustic Session in LA on 9/20/17 (ARV: $0.00), and eighty (80) Second Prizes will be awarded, each consisting of a $25 Google PlayTM Gift Card. Total ARV: $2,000. Odds of winning depend on the number of eligible entries received per drawing. All expenses related to Grand Prize, including but not limited to, airfare, hotel, spending money and transportation are not included in the Prize. See Official Rules for details. One entry per person per day. Void where prohibited by law. Sponsor: Colgate-Palmolive Company. ©2017 Colgate-Palmolive Company. All rights reserved. Latin GRAMMY and the gramophone logo are registered trademarks of The Recording Academy and are used under license. Visit the Official Website to learn more about Colgate Optic White.

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SOURCE Colgate-Palmolive

Colgate® Optic White® Launches Retail Sweepstakes – Winners Attend Exclusive VIP 2017 Latin GRAMMY® Acoustic Session in Los Angeles Featuring Three-Time Latin GRAMMY® Award Winning Duo, Camila