Program Celebrates Diversity as the Root of Creativity
NEW YORK, June 3, 2016 /PRNewswire/ — In its continued efforts to create awareness and impact around advertising industry diversity and inclusion, DDB Worldwide, part of Omnicom Group (NYSE: OMC), today announced the launch of “Pride in Talent,” a social media campaign in support of LGBT Pride Month intended to underscore the agency’s overall belief in nourishing a diverse talent base. The campaign builds on DDB’s earlier talent initiative, “Talent Has No Gender,” which launched on International Women’s Day in support of gender equality at the agency and throughout the advertising industry.
The “Pride in Talent” campaign kicks off with a film highlighting the importance of encouraging people to bring their true selves—their whole selves— to work. The film, which can be found on prideintalent.com, celebrates DDB employees and provides a rallying cry for overall acceptance. Later this month, the program will encourage DDB employees from around the globe to take a selfie, upload it to the “Pride in Talent” app, customize it with their talent, and share it on social channels with the hashtag #PrideInTalent. To support Pride events throughout the U.S., the campaign will reach beyond the DDB network and encourage people to use the app to celebrate and share their pride in their own talent via Facebook, Twitter, Snapchat and Instagram.
Wendy Clark, President and Chief Executive Officer of North America, stated, “At DDB we believe strongly that the best work and the greatest creativity are found in that which makes us dimensional and different, not homogenous and the same. Our very diversity of views and outlooks and cultures and lifestyles is the key to our most insightful thinking and work, and ultimately our continued success. With that in mind, we are so proud to celebrate our diverse and multifaceted associates during LGBT Pride Month, and every month.”
DDB has also recently launched an “Unconscious Bias” training program, with a public commitment to train all the approximately 2,000 North America associates by the end of 2016. This foundational pillar for the DDB Diversity & Inclusion strategy will be offered to all employees as an in-person training opportunity supported by e-learning tools to help mitigate bias and raise awareness.
PRIDE: Creative Credits
Agency: DDB New York
Executive Creative Director: Janet Guillet
Creative Director: Matthew Christiansen
Creative Director: Bob Davies
Executive Producer: Chris Klein
Senior Digital Producer: Alise Bellina
Production Assistant: Morgan Edstrom
Senior Project Manager: Andrew Miller
Director of Content Strategy: Tim Polder
Director of Social Strategy: Chiara Martini
Director of Digital: Joel Nagy
Director of Analytics: Christopher Chobanian
Post Production: Cut and Run NY
Executive Producer: Raná Martin
Producer: Ellese Jobin
Editor: Adam Bazadona
Music: unoino music
Producer, Composer: Jesko Stahl
Audio: Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Audio Mixer: Elizabeth McClanahan
About DDB U.S.
DDB U.S., part of Omnicom Group Inc. (NYSE: OMC), is one of the country’s leading and most influential advertising agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous times by the industry’s leading advertising publications and has been recognized by top awards shows including Effie, Cannes, CLIOs, The One Show, New York Festivals and more. The agency’s U.S. clients include McDonald’s, Unilever, Mars, Johnson & Johnson, Qualcomm, Capital One and State Farm, among others.
Founded in 1949, the agency is part of DDB Worldwide and consists of more than 200 offices in over 90 countries, with its flagship office in New York, NY.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Christie Giera, Director of Agency Communications, DDB Worldwide