PLEASANTON, California, Oct. 10, 2018 /PRNewswire-HISPANIC PR WIRE/ — With a mission to revolutionize the Consumer Packaged Goods (CPG) arena, Pleasanton-based TechCentrix Solutions the licensing arm of parent, Medea, Inc., announced a growing list of new partners for use of its patented technology.
For Additional Information on Technology and Services, Visit: https://techcentrix.com/services/.
Along with the company’s expansion in the market place, comes the announcement of a new Advisory Committee member, Matt Irwin, Nashville Predators defenseman, formerly with the San Jose Sharks.
Irwin joins the informal advisory committee where imagination, passion and a desire to expand the multi-dimensional use of the technology are key. The first sports luminary to join the Advisory Board was Shaquille O’Neal. Both sports figures share excitement about the vast possibilities of the technology.
Known as the Bēkan ™, the patented technology provides services from personalization to interactive communication.
A licensing agreement for use of the LED technology, has been signed with Jim Beam Brands (Beam Suntory), for its EFFEN Vodka, which is expected to roll out on store shelves this month. (Effen Marquee Bottle App for your smartphone.)
Last year a licensing agreement was signed with Syndicate Sales of Indiana, the largest floral distributor in the United States. Within the year, Syndicate Sales, using TechCentrix’ technology, won its industry’s coveted International Award for Innovation. (https://youtu.be/2mxovggw6GI.)
“The potential to revolutionize marketing is huge and that’s why we have twenty-four patents to protect our partners. Our technology gives brands real-time data for analytics to provide marketing to their individual consumers. The future scale of success for CPG industry leaders will demand the importance to know your customer’s needs in real-time.” said Brandon Laidlaw, CEO of TechCentrix and Medea, Inc.
Mr. Laidlaw continued, “Additionally, the use of wearable technology in the form of wristbands has evolved quickly. To date, none match the interactive ability of the Bēkan™, he added.
Wearable technology, an industry that has seen rapid growth in recent years, is poised for an exciting breakthrough with the introduction of the Bēkan™ allowing interactive communication. A characteristic of which major sports associations have taken notice.
The ability to communicate with the crowd whether at a sport or entertainment venue, can transform the experience and can literally light up the the venue. Opt-in data collection and analytics are provided in real-time. No other product in the CPG marketplace offers these opportunities for business or their customers.
Collaborations are underway to build the first, in-store inventory-tracking smart shelf and will be implemented in the market by early 2019. The Bēkan™ communication protocols and tools can provide real-time inventory levels at each location by sending the information through the cloud to an application program interface (API).
For further information visit TechCentrix.com, or download the Effen Marquee Bottle or viizzii™ app at the Apple App store or Google Play.
Logo – https://mma.prnewswire.com/media/766616/TechCentrix_Logo.jpg
SOURCE TechCentrix
