NASHVILLE, Tenn., Sept. 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Direct Auto & Life Insurance will partner with the Hispanic Heritage Foundation (HHF) for a second consecutive year to join the nation in celebrating Hispanic Heritage Month. In addition to donating $10,000 to the Hispanic Heritage Youth Awards scholarship program presented by HHF, Direct will host a sweepstakes with prizes totaling $2,500.00. Direct will also give away a total of $2,000 to local schools in each of its four regions.

The month-long celebration is an expression of Direct’s ongoing commitment to recognizing and appreciating its diverse consumer base. With more than 250 bilingual agents and employees, the company welcomes Spanish-speaking customers.

“We want each of our customers to feel they’re part of our Direct community, no matter their background,” said Jack Campbell, chief operations officer, Direct Auto & Life Insurance. “We’re pleased to partner with the Hispanic Heritage Foundation for a second year as we strive to recognize and celebrate all of the unique cultures within our community.”

Direct’s $10,000 donation to the Hispanic Heritage Youth Awards presented by HHF will help provide educational grants to Latino high school seniors who have excelled in the classroom, community and “priority fields” of math, science, technology, engineering, business & entrepreneurship, education and community service. To apply for the scholarship, visit www.hispaniceheritage.org. The deadline to apply is Oct. 15, 2015.

In celebration of Hispanic Heritage Month, anyone can enter for a chance to win one of Direct’s Hispanic Heritage Month Sweepstakes and a $500 gift card by visiting a local Direct store or the promotional website at www.directgeneral.com/hispanic-heritage-month between Sept. 14 and Oct. 16.

Touting employees and agents who live and work in the neighborhoods they serve, community engagement is an integral part of the Direct Auto & Life Insurance philosophy. The celebration of Hispanic Heritage Month is one of the company’s many national promotions aimed at cultivating positive relationships within these communities.

For more information about Direct or its Hispanic Heritage Month celebration, visit www.directgeneral.com/hispanic-heritage-month, stop by a local Direct store, or call 1-877-463-4732.

About Direct Auto Insurance

Direct General Corporation is an insurance holding company and through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle, and accident protection plans. Direct is headquartered in Nashville, Tenn., and has more than 400 local offices in 13 states throughout the Southeast with annual revenue of over $450 million. Direct markets and sells its products and services under the Direct Auto Insurance brand through its retail store outlets, by phone through its call center and via the internet.