Dr Pepper Partners with Romeo Santos to Kick Off This Year’s “Dare to Discover” Campaign
Dr Pepper will also award $75,000 in scholarships
at Premios Juventud 2015 with Jessica Cediel
PLANO, Texas, July 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Dr Pepper has a heritage of elevating unique stories and people – such as Romeo Santos, Latin superstar and Grammy-nominated Bachata singer – who break the mold and dare to make the world their own. To continue its celebration of curiosity and individuality, especially among the Hispanic community, Dr Pepper is hosting a private concert featuring Santos on Wednesday, July 15 as part of its “Dare to Discover” campaign. The exclusive event kicks off the brand’s presence at this year’s Premios Juventud and dares fans to discover the unique flavors of Dr Pepper – and life in general.
“It’s an honor to join forces with Dr Pepper in the lead up to Premios Juventud as we celebrate the accomplishments of the Hispanic community – everything from music to entertainment to education,” said Santos. “To that end, I’m especially proud to work with a brand that recognizes the talents of rising Hispanic high school students as they embark in achieving their life-long dreams.”
This month, Dr Pepper has chosen two outstanding students to receive $75,000 in scholarships as part of the “Dare to Discover” campaign, which encourages Hispanic students to follow their dreams and reach for their goals. The annual scholarship program targets high school seniors of Hispanic heritage who are pursuing a higher education, ultimately selecting recipients based on academic achievement, financial need and an essay submission.
“We recognize the financial challenges certain students may face as they strive to obtain higher education,” said Bernardo Meza, Director of Hispanic Marketing at Dr Pepper Snapple Group. “To lessen this burden, we are proud to award these scholarships to deserving Hispanic students as they make their bold dreams a reality and become even stronger leaders in our communities.”
The winners of the “Dare to Discover” scholarship will be announced by Dr Pepper spokesperson Jessica Cediel – Colombian on-air personality, model, actress and reporter for Univision’s El Gordo y la Flaca – during the network’s 12th annual Premios Juventud show on Thursday, July 16 in Miami, Florida. In addition to the scholarship announcements, the audience will also be shown the inspiring stories of the upbringings, passions and aspirations behind each of the winners.
Premios Juventud is a Spanish-language television show that celebrates Hispanic youth and recognizes artists in music, film, sports, style and pop culture. To find out more about Dr Pepper and the “Dare to Discover” campaign, please visit www.DrPepper.com.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, 10 calorie, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.
Dr Pepper Snapple Group