Empire State Building Goes Purple For World Prematurity Day

Empire State Building Goes Purple For World Prematurity Day



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NEW YORK, Nov. 15, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Empire State Building towers will light purple today in honor of the 6th annual World Prematurity Day (WPD) tomorrow. Parent groups and organizations worldwide join together on WPD to raise awareness of the serious problem of premature birth.

Photo – http://photos.prnewswire.com/prnh/20161115/439802

Premature birth — before 37 weeks of pregnancy — is the #1 killer of babies in the United States. Even babies born just a few weeks too soon can face serious health challenges and are at risk for lifelong disabilities including breathing problems, vision loss, cerebral palsy, and intellectual delays. About 15 million babies worldwide are born prematurely each year, and one million of them die before their first birthdays.

The March of Dimes leads the World Prematurity Network, (WPN), a global coalition of consumer and parent groups working together to raise awareness and prevent premature birth in their countries.  Through World Prematurity Day and other joint efforts, members call for action to prevent preterm birth and improve care for babies born too soon. Nearly 100 countries participated in World Prematurity Day last year with building and landmark lightings, outdoor events, petitions, and other demonstrations of support.

Learn more about what you can do to help, and show you care about premature babies at facebook.com/WorldPrematurityDay. Special thanks to the Empire State Building for supporting 2016 World Prematurity Day.

The Empire State Building image ® is a registered trademark of ESRT Empire State Building, L.L.C. and is used with permission.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.  For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

March of Dimes Foundation Logo

Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO

Empire State Building Goes Purple For World Prematurity Day