NEW YORK, May 17, 2017 /PRNewswire-HISPANIC PR WIRE/ — The spotlight captured the mischievously stylish first-ever Toyota C-HR as it made its film debut on the red carpet of People en Español’s 20th anniversary celebration, Los Más Bellos, held last night in New York City.
Toyota premiered the short film “Rapunzel” based on the Toyota C-HR commercial that will air on May 29. Press and guests were treated to a sneak peek and special Q&A session with the stars of the film, actors Diego Boneta and Lorenza Izzo.
“At Toyota, we delight in utilizing innovative ways to unveil our products and the campaigns that support them,” said John Myers, National Manager – Vehicle Marketing and Communications – Crossover Utility Vehicles for Toyota. “People en Español’s celebration lent itself beautifully to unveiling the all-new Toyota C-HR creative campaign for our Latino guests, and opened the doors for us to showcase this stylish, edgy, fun-to-drive crossover vehicle full of advanced standard safety technology that is already widely available for guests at dealerships nationwide.”
The all-new Toyota C-HR joined the red carpet action in a mirrored infinity room, providing an attention-grabbing and artistic installation that offered guests an up-close look at the vehicle while producing a cool selfie GIF shareable on social media.
Actor Ryan Guzman joined the list of this year’s ‘Most Beautiful’ and took part in the Toyota C-HR fun by helping Venezuelan magician Daniel Fernandez surreptitiously enter the invite-only event thanks to the versatility of the vehicle.
Inside the venue, an area of the party featured the highly dynamic Toyota C-HR and projections of the fun photos that were taken in the infinity room during the red carpet. Emerging from the vehicle’s roomy interior, Daniel mesmerized guests with his sudden appearance and connected immediately with the stars by sharing a few awe-inspiring magic tricks aided by the Toyota C-HR.
The 20th anniversary soiree culminated on a high note as People en Español presented their inaugural “Bellos Hall of Fame” Award to Mexican singer and actress Thalía.
“Thanks to our family of editors and readers as well as our partners like Toyota for making this evening such a special milestone for the People en Español brand,” commented Monique Manso, Vice President, Brand Sales Director, People en Español.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
DELIA L. LOPEZ