LOUISVILLE, Ky., June 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — As part of their partnership, el Jimador tequila and U.S. National and Everton goalkeeper Tim Howard announce the launch of “Your Shot at $1 Million” program kicking off today. Targeting soccer fans and consumers 21+ nationwide, the promotion aims to reach el Jimador’s diverse millennial audience by providing a once-in-lifetime sweepstakes to take on Tim Howard for the chance to win $20,000 and $1 Million in Las Vegas during the program’s grand finale.

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The contest is open for entries now through August 20 to legal drinking age consumers who are legal residents of the U.S. To participate, consumers can either text the letters JIMADOR to 68405 or visit www.eljimador.com/yourshot and submit the online form. No purchase is necessary and is valid where legal.

Five prize winners will be selected at random from all eligible entries and be notified by telephone, email and or text message on September 5. Winners along with a guest will be flown to Las Vegas where the winner will have an opportunity to kick a penalty shot against Tim Howard for the chance to win $20,000. If the winner scores a goal, he or she will participate in a second round kick for the chance to win $1,000,000.

“el Jimador consumer yearns for new and exciting once-in-a-lifetime experiences,” said Mark Grindstaff, Global Brand Director, el Jimador. “With this promotion, we are not only solidifying our commitment to soccer by creating national and regional contests, but also aligning our brand with an organization that is committed to the advocacy of Tourette Syndrome (NJCTS), a charity close to Tim Howard’s heart.”

Howard has been a long-time partner of NJCTS.  As part of el Jimador’s commitment to social responsibility, the brand is continuing the partnership by choosing the New Jersey Center for Tourette Syndrome to serve as the benefiting charity for the “Your Shot at $1 Million” program. If the winners in the Las Vegas event miss the goal or their shot is blocked by Tim Howard, the money will go to New Jersey Center for Tourette Syndrome. Additionally, for every legal drinking age consumer that uses hashtag #KICKTS, el Jimador will donate $1 to NJCTS up to $25,000. 

“I’m thrilled to partner with el Jimador for this contest where I’ll be able to have one-on-one time with my fans,” said Tim Howard, U.S. National and Everton Goalkeeper. “Additionally, I’m glad to find a unique and fun way to raise money and awareness for the New Jersey Center for Tourette Syndrome, an organization I am passionate about and share in their mission to promote education about this disease.”

For more information on the contest, or to speak with a brand representative, please contact Havas FORMULATIN at casaherradura@formulatin.com.

About Tequila el Jimador
From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling 100 percent agave tequila in Mexico*. el Jimador is the official sponsor of the annual U.S. Tour of the Mexican National Team and MLS teams including the Houston Dynamo, FC Dallas, Seattle Sounders and Portland Timbers. To learn more about el Jimador, visit www.eljimador.com.

Drink responsibly.
Alc. 40% by Vol. (80 proof) Tequila, Imported by Brown-Forman, Louisville, KY
* Nielsen/ISCAM January 2015