WEST PALM BEACH, Fla., June 16, 2014 /PRNewswire-HISPANIC PR WIRE/ — El Latino Digital www.ellatinodigital.com the news and distribution site for el Latino Semanal surpassed one million hits in the first 4 months of operation. This unprecedented level of acceptance indicates that a large percentage of Hispanics now consume news and information by tablets or smart phones.
The new site has expanded exponentially the readership and distribution of the Latino Semanal, the only Spanish broadsheet newspaper from Boca Raton to Ft. Pierce, Florida. Hispanics are already 25% of the DMA38, well above the national average.
“Technology has helped us to break away from the present business model of the printed media publications, which offer yesterday’s or last week’s news and opinions with current advertising,” commented Miguel Lavin, Publisher. Mr. Lavin added, “We now provide Hispanics with local, regional and international news and events in real time, and we can provide our advertisers with the valid usage statistics.”
The Latino Semanal iconic format reflects the present market realities for print media and strikes a balance between informing the readers, giving our marriage advertisers maximum exposure and controlling operating costs.
The company has entered into meaningful negotiations with several strategic partners to launch a regional South Florida digital edition in the fall of this year.
About El Latino Semanal Inc.: El Latino Semanal is the largest and oldest Spanish broadsheet weekly in DMA 38/H28. It is the only Hispanic publication with measured distribution and readership. It started in 1976, serving 30K Hispanics. Today, El Latino Semanal reaches a Hispanic population approaching 500,000 (as per the last census adjustment.) The Latino Semanal markets to the English reluctant, the non-Hispanics whites who want to reach the Hispanics and its core community from Boca Raton to Ft Pierce. El Latino Semanal is the minority newspaper of record. It publishes all the legal ads for the State, County and Municipalities.
Jose R. Uzal, National Sales Manager
SOURCE El Latino Semanal