INVISION’s Traffic System Selected By NUVOtv

INVISION’s Traffic System Selected By NUVOtv


INVISION’s Traffic System Selected By NUVOtv

NEW YORK, Nov. 11, 2014 /PRNewswire-HISPANIC PR WIRE/ — INVISION Inc., the media industry’s most experienced provider of multi-platform advertising sales software, is pleased to announce the launch of NUVOtv, the premier English-language Latino entertainment network, onto its end-to-end sales and traffic solution DealMaker Crossroad.

“Working with INVISION will allow us to transition from a multiple vendor sales & traffic operation to a single partner,” said Mike Roggero, CFO & COO of NUVOtv. “We see this move as helping the network meet its business needs and improve management of our television advertising inventory while delivering key operational efficiencies.”

DealMaker Crossroad is the leading sales and commercial operations solution.  This solution enables television & media companies to manage the entire advertising sales ecosystem across multiple properties, channels and platforms, as well as all types of media—including TV, radio, cable, digital display and mobile—from one single system.

The industry’s best integrations with third-party vendors such as GRiP-it!, SIMS and Miranda iTX amplify the efficiencies gained with using DealMaker Crossroad for clients.

“We are seeing a growing trend in clients looking for a single, end-to-end software solution to manage the entirety of their advertising sales business from sales to traffic to finance to meet the dynamic needs of the marketplace,” said Steve Marshall, co-founder & CEO of INVISION. “DealMaker Crossroad checks all of those boxes with its ability to bring sales and traffic together into one seamless workflow. It offers powerful inventory forecasting and management which integrates program and selling titles, providing true on-the-log avails reflecting overlaps and real-time no overnight batch jobs.”

For more information about DealMaker Crossroad, visit


INVISION Inc. ( is the media industry’s most experienced provider of multi-platform advertising sales software. Trusted by the largest media and television companies in the industry to manage over $13 billion in ad revenue each year, our proven software and expertise help clients streamline operations and maximize the revenue of their inventory through all stages of the ad sales process.

INVISION solutions are used by clients including DIRECTV, Warner Bros, Univision, Bloomberg and NBCUniversal to profitably operate and monetize ad-supported inventory distributed on linear and non-linear outlets. The DealMaker software suite automates the end-to-end advertising sales workflow, supports multi-platform deals (linear and non-linear), and provides advanced addressable inventory decisioning. 

INVISION is headquartered in New York, with offices in Washington, DC and Atlanta, providing worldwide services.  

About NUVOtv

NUVOtv ( is the premier English-language destination for Latino entertainment, embodying the spirit, energy and richness of modern Latino culture. Providing original entertainment and lifestyle programming, NUVOtv is available in more than 32 million homes nationwide with major distribution partners: AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FIOS.

The network is widely available in all top Hispanic DMAs and most major U.S. markets including Los Angeles, San Francisco, Miami, Chicago and New York. Iconic superstar and powerhouse entrepreneur Jennifer Lopez serves as NUVOtv’s Chief Creative Officer collaborating closely with the network on programming strategy, production and marketing.

INVISION’s Traffic System Selected By NUVOtv