Record Light Truck Sales Lift AHM and Honda Brand to Sales Increases in 2019

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January 3, 2020

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TORRANCE, California, Jan. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ —

American Honda and Honda brand set all-time best annual sales records for light trucks in 2019, with Honda HR-V and CR-V also reaching all-time annual bests. HR-V also jumped 46% in December on record sales of 9,199 units. (PRNewsfoto/American Honda Motor Co., Inc.)

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
136,566	51,952	84,614	120,433	47,718	72,715	16,133	4,234	11,899
-12%	-19.9%	-6.3%	-12.9%	-21.6%	-6.1%	-3.8%	+6.2%	-6.9%

“In a highly competitive market, American Honda posted increased sales in 2019, including new records for both light trucks and electrified vehicles,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “Honda also bucked industry trends by achieving a second straight year as the retail number one passenger car brand in America, so we head into 2020 with strong momentum.”

Honda	BRAND REPORT
Sales Highlights		Model Notes
Honda trucks set a new all-time annual sales record with HR-V and CR-V also reaching all-time annual bests. Civic remained strong, while electrified vehicles set a new annual mark, contributing to a 0.3% gain for the Honda brand in 2019. In addition to a new annual sales record in 2019 (up 15.9%), HR-V jumped 45.7% in December on record sales of 9,199 units. Ridgeline gained a robust 31% on sales of 3,757 units in December, up 9% for the year. Civic led a strong showing for Honda passenger cars, with a 4^th straight year as the retail #1 car in America and 10^th straight year as the #1 compact car. Honda electrified vehicles finished the year with a new annual record, gaining 18.6% on sales of 59,157 units.			Honda is headed for a second straight year as the retail #1 passenger car brand in America, led by Civic’s four-year run as America’s best-selling car, while also setting a new record for electrified vehicle sales.
			Honda SUVs will post 10 years of continuous growth in 2019, with a new CR-V Hybrid launching next year as our first hybrid-electric SUV.

Acura	BRAND REPORT
Sales Highlights		Model Notes
Acura finished 2019 virtually on par with 2018, led by strong sales of RDX and MDX light truck models and with ILX starring as the gateway to the brand, posting major gains in December and for the year. ILX jumped a robust 30.3% for the year – its best sales performance in four years with December sales of 1,305 units up 41.2%. RDX posted its second best sales year in history with 62,876 units delivered — only the second time RDX has surpassed 60,000 sales. MDX finished with sales of 52,019 in 2019, the eighth consecutive year with sales exceeding 50,000.			RDX topped Motor Trend’s list of safest luxury SUVs of 2019 and is joined by the MDX, ILX, TLX and RLX in offering the AcuraWatch® suite of safety and driver-assistive features as standard equipment.
			Acura SUVs have led luxury in retail sales to under-35-year-old buyers since 2012: RDX is #1 in segment and #3 luxury SUV overall, and MDX is the #1 3-row SUV in all of luxury.

	American Honda Vehicle Sales for December 2019
					Month-to-Date					Year-to-Date
					December 2019	December 2018	DSR % Change**		MoM % Change	December 2019	December 2018	DSR % Change**	YoY % Change
	American Honda Total				136,566	155,115	-8.4%		-12.0%	1,608,170	1,604,828	0.2%	0.2%
	Total Car Sales				51,952	64,860	-16.7%		-19.9%	706,463	728,695	-3.1%	-3.1%
	Total Truck Sales				84,614	90,255	-2.5%		-6.3%	901,707	876,133	2.9%	2.9%
	Honda			Total Car Sales	47,718	60,872	-18.5%		-21.6%	663,973	684,853	-3.0%	-3.0%
	Honda			Total Truck Sales	72,715	77,469	-2.4%		-6.1%	786,812	761,041	3.4%	3.4%
	Acura			Total Car Sales	4,234	3,988	10.4%		6.2%	42,490	43,842	-3.1%	-3.1%
	Acura			Total Truck Sales	11,899	12,786	-3.2%		-6.9%	114,895	115,092	-0.2%	-0.2%
	* Total Domestic Car Sales				46,070	51,918	-7.7%		-11.3%	603,197	600,195	0.5%	0.5%
			Honda Division		41,908	48,146	-9.5%		-13.0%	561,726	558,284	0.6%	0.6%
			Acura Division		4,162	3,772	14.8%		10.3%	41,471	41,911	-1.0%	-1.0%
	* Total Domestic Truck Sales				84,122	89,557	-2.3%		-6.1%	879,432	875,430	0.5%	0.5%
			Honda Division		72,223	76,771	-2.2%		-5.9%	764,537	760,338	0.6%	0.6%
			Acura Division		11,899	12,786	-3.2%		-6.9%	114,895	115,092	-0.2%	-0.2%
	Total Import Car Sales				5,882	12,942	-52.7%		-54.6%	103,266	128,500	-19.6%	-19.6%
			Honda Division		5,810	12,726	-52.5%		-54.3%	102,247	126,569	-19.2%	-19.2%
			Acura Division		72	216	-65.3%		-66.7%	1,019	1,931	-47.2%	-47.2%
	Total Import Truck Sales				492	698	-26.7%		-29.5%	22,275	703	3,068.6%	3,068.6%
			Honda Division		492	698	-26.7%		-29.5%	22,275	703	3,068.6%	3,068.6%
			Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				120,433	138,341		-9.5%	-12.9%	1,450,785	1,445,894	0.3%	0.3%
		ACCORD			19,682	28,627		-28.5%	-31.2%	267,567	291,071	-8.1%	-8.1%
		CIVIC			22,913	26,384		-9.7%	-13.2%	325,650	325,760	-0.0%	-0.0%
		CLARITY			805	2,857		-70.7%	-71.8%	11,654	20,174	-42.2%	-42.2%
		CR-Z			0	1		-100.0%	-100.0%	2	38	-94.7%	-94.7%
		FIT			2,609	768		253.3%	239.7%	35,414	35,300	0.3%	0.3%
		INSIGHT			1,709	2,235		-20.5%	-23.5%	23,686	12,510	89.3%	89.3%

		CR-V			36,098	42,079		-10.8%	-14.2%	384,168	379,013	1.4%	1.4%
		HR-V			9,199	6,313		51.5%	45.7%	99,104	85,494	15.9%	15.9%
		ODYSSEY			8,734	10,512		-13.6%	-16.9%	99,113	106,327	-6.8%	-6.8%
		PASSPORT			3,677	0		0.0%	0.0%	36,085	0	0.0%	0.0%
		PILOT			11,250	15,698		-25.5%	-28.3%	135,008	159,615	-15.4%	-15.4%
		RIDGELINE			3,757	2,867		36.3%	31.0%	33,334	30,592	9.0%	9.0%

	Acura Division Total				16,133	16,774		0.0%	-3.8%	157,385	158,934	-1.0%	-1.0%
		ILX			1,305	924		46.9%	41.2%	14,685	11,273	30.3%	30.3%
		NSX			10	17		-38.8%	-41.2%	238	170	40.0%	40.0%
		RLX / RL			72	216		-65.3%	-66.7%	1,019	1,931	-47.2%	-47.2%
		TLX			2,847	2,831		4.6%	0.6%	26,548	30,468	-12.9%	-12.9%

		MDX			5,636	5,948		-1.5%	-5.2%	52,019	51,512	1.0%	1.0%
		RDX			6,263	6,838		-4.7%	-8.4%	62,876	63,580	-1.1%	-1.1%

	Selling Days				25	26				307	307
	**** Electrified Vehicles				4,700	7,125		-31.4%	-34.0%	61,978	52,880	17.2%	17.2%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.