NEW YORK, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — HelloBeautiful (www.hellobeautiful.com), the fastest-growing online destination for today’s Black woman, has launched the SoBeautiful App. Sponsored by Iman, a pioneer in the beauty and fashion industry, the app is a mobile destination for women of color seeking beauty and fashion advice curated by industry experts and top HelloBeautiful editors.
The app will offer curated how-to videos from top iconic influencers such as social media maven & founder of the style blog, LoveBrownSugar, Christina Brown and co-founder of the beauty company DooBop.com, Jodie Patterson, as well as user-generated content. Users can share their own personal tips and will be encouraged to share content with friends to create social conversation.
“The HelloBeautiful woman is all about mobile!” said Leigh Davenport, Editorial Director, Women and Lifestyle, Interactive One. “Every day over 70% of our users are finding us on their smartphones and the SoBeautiful App is the perfect way to indulge their insatiable appetite for beauty, hair and style trends. The SoBeautiful App also allows our readers to participate in a community where their beauty is celebrated shamelessly! The more selfies the better!”
HelloBeautiful is part of Interactive One, the #1 digital platform for the New Urban community.
About Interactive One
Interactive One (InteractiveOne.com) is the fastest growing and definitive digital resource for the Urban community reaching millions of Black and Latino Americans each month through its suite of social, local radio and content offerings. These include HelloBeautiful (HelloBeautiful.com), the fastest growing lifestyle resource for today’s Black woman; NewsOne (NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (TheUrbanDaily.com), the eyes and ears for the Urban community looking for what’s hot online, on the airwaves, in theaters, and on the street; GIANTlife (GiantLife.com), for Next Generation tastemakers and icons; Elev8 (Elev8.com) a site devoted to elevating the mind, body and spirit; ZONA de Sabor (Zonadesabor.com), the new online destination for today’s urban Latino who wants to stay current on entertainment and celebrity news in the Latino community; and a social platform anchored by the iconic BlackPlanet (BlackPlanet.com), the newly launched BlackPlanetNEXT (BlackPlanetNEXT.com), and the new BlackPlanet RADIO (BlackPlanetRadio.com), the digital industry’s first social radio website created for the African American community.
Interactive One was launched by Radio One, Inc. in 2008 to complement the Company’s existing portfolio of media platforms which today include TV One, Reach Media, One Solution and 54 owned and/or operated radio stations in 16 urban markets across the United States. Since its launch, Interactive One has quickly become the #1 online platform for the African American and New Urban community.