NEW YORK, July 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — HELLO & HOLA Media, Inc. announced today that its namesake publication, HOLA! USA will be on newsstands nationwide on August 16th. The U.S. edition of HOLA! Magazine is the latest piece of a legacy cultivated by third generation, family-owned HOLA & HELLO Media. The US edition of the publication will be available on newsstand in Spanish, but breaking with industry norms, the subscribers will have the option to receive their copy in Spanish or English.
With this huge announcement, the ¡HOLA! Group starts a new chapter helmed by Sylvia Banderas Coffinet who has been incorporated to the group as Publisher/VP of Integrated Sales. Banderas has enjoyed highly successful and meteoric rise working in publishing for just shy of a decade. Brand assignments under her belt include Town & Country, Latina, Glamour and most recently serving as second in command at People en Español.
“It is with great pride that I have accepted the role,” stated Sylvia Banderas Coffinet. “I am certain that the launch of this legacy brand will fill a need for content targeting affluent Hispanic women with a sophisticated sensibility and global mindset.”
“HOLA! USA, as well as HOLA.com has been meticulously curated for the global citizen Latinas are today. With exclusive original content and impactful imagery, we currently reach over one million monthly unique visitors with our digital platforms, both in Spanish and English. To top that, we have opened a newsroom in Brooklyn with over 20 professionals that create Anglo and Hispanic content for both platforms, and collaborate closely with our sister brand, Hola TV for a real 360 content approach. Having someone with Sylvia’s portfolio and accolades as a partner is simply a blessing,” said Cristy Marrero, HOLA! USA’s Editorial Vice President.
Founded in 1944 by Antonio Sanchez and his wife Mercedes Junco, ¡HOLA! has been successfully adapted internationally with distribution in 120 countries, in 9 different languages. In 1988, the company launched Hello! UK. Today, more than 25 million weekly readers worldwide get exclusive stories, such as Eva Longoria and Pepe Bastón, and Brad Pitt and Angelina Jolie’s official wedding announcements.
“There is nothing in the U.S. market like HOLA! USA,” emphasized Banderas. “This brand is all about proclaiming to the Hispanic woman ‘you have arrived,’ a narrative that currently does not exist at a time when Hispanic women are a must-have consumer market segment.”
Javier Junco, Chief Financial Officer of ¡HOLA! said: “Sylvia’s stellar sales record, genuine enthusiasm for the market and kind manner with clients made it clear that she was the right choice for the appointment, just in time to take over with HOLA! USA. We came to the United States to stay,” stated Junco.
About ¡HOLA!: Founded in 1944, ¡HOLA! Magazine has become one of the world’s leaders in its field. Its long history publishing the best celebrity and royalty photographs has made it an international icon for glamour, informative accuracy and good quality. The Spanish media company HELLO! & ¡HOLA! Media, Inc. publishes over 30 international editions from the U.K. to the Philippines, in 9 different languages, that reach more than 25 million readers every week, alongside 8 websites that have more than 20 million monthly unique visitors and a broadcast channel with over 14 million viewers.
Media contact: Bridger Communications: Aleyso Bridger, Executive Director & CEO – Aleyso@bcommideas.com – P: (786) 488-5683
