Honda and Acura Trucks Combine for New American Honda Sales Record as Company Reports Robust July 2015 Sales Gains

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August 3, 2015

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Honda and Acura Trucks Combine for New American Honda Sales Record as Company Reports Robust July 2015 Sales Gains

– American Honda shattered its previous July truck sales record set in 2006, climbing 13.2 percent on sales of 70,613 units leading an overall 7.7 percent increase for the month

– Honda CR-V has best-ever July with 31,785 units sold for an increase of 11.4 percent

– Acura RDX jumps 29.6 percent on sales of 4,577 for another July record

– Acura ILX also has best July with sales up 30.6 percent, joining TLX to boost Acura cars more than 100 percent for the month

TORRANCE, Calif., Aug. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported an increase of 7.7 percent in July 2015, on sales of 146,324 Honda and Acura vehicles. Honda and Acura trucks led the July sales gain, combining for a 13.2 percent increase on sales of 70,613 vehicles. Honda Division sales rose 6.5 percent overall on sales of 131,409 units, while Acura reported a gain of 19.5 percent with 14,915 vehicles sold in July.

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Honda
Honda trucks had another strong month, jumping 16.2 percent on sales of 61,059 vehicles. CR-V led the way with sales of over 31,000 units while the new HR-V grabbed 5,909 sales and, despite the continued production ramp-up, the brand-new 2016 Pilot earned nearly 10,000 new customers in July—its first full month on the market. Odyssey also gained significantly in July.

Despite the market rush toward trucks, Civic and Accord each posted stronger performances over 30,000 units – with Civic gaining 3.7 percent on sales of 31,139 while 34,496 Accords were sold in July to nearly match a very strong July 2014.

The award-winning CR-V rolled on to yet another record month, posting an 11.4 percent gain on sales of 31,785 units.
Odyssey maintained its upward trend, increasing 17.8 percent on sales of 12,851 vehicles in July.
31,139 Civics were sold in July for a gain of 3.7 percent.

“This is not only the strongest lineup of Honda light trucks in our history, from top to bottom it is one of the hottest lineups in the industry’s hottest segment—trucks,” said Jeff Conrad, Honda Division senior vice president and general manager. “What feels really good is that Honda automobiles are also showing considerable strength, even with the new 2016 Accord and all-new Civic on the horizon.”

Acura
With a nearly 20 percent overall gain, sedans continue to evolve into one of the key Acura brand success stories. The recently refreshed ILX steps up with a best-ever July, combining with a still-streaking TLX to push Acura cars up 101.7 percent for the month. The RDX showed renewed strength as it set a new July benchmark with a nearly 30 percent gain, while the MDX is working through inventory issues.

The redesigned ILX posted a second straight monthly record, gaining 30.6 percent on sales of 1,613 units
The refreshed RDX continued its gains, jumping 29.6 percent with sales of 4,577 units in July
Acura sedan sales totaled 5,361 in July, up 101.7 percent for the month.

“With Acura sedan sales continuing to strengthen, the Acura brand is on its strongest footing in years,” said John Mendel, executive vice president of American Honda. “With both sedans and trucks clicking with luxury buyers Acura is on pace for our best sales year in nearly a decade.”

	American Honda Vehicle Sales for July 2015
						Month-to-Date				Year-to-Date
						July 2015	July 2014	DSR % Change**	MoM % Change	July 2015	July 2014	DSR % Change**	YoY % Change
	American Honda Total					146,324	135,908	7.7%	7.7%	899,325	875,344	2.7%	2.7%
	Total Car Sales					75,711	73,531	3.0%	3.0%	459,727	476,945	-3.6%	-3.6%
	Total Truck Sales					70,613	62,377	13.2%	13.2%	439,598	398,399	10.3%	10.3%
				Honda Total Car Sales		70,350	70,873	-0.7%	-0.7%	422,414	449,405	-6.0%	-6.0%
				Honda Total Truck Sales		61,059	52,555	16.2%	16.2%	374,909	335,508	11.7%	11.7%
				Acura Total Car Sales		5,361	2,658	101.7%	101.7%	37,313	27,540	35.5%	35.5%
				Acura Total Truck Sales		9,554	9,822	-2.7%	-2.7%	64,689	62,891	2.9%	2.9%
	Total Domestic Car Sales					75,110	71,747	4.7%	4.7%	455,404	443,897	2.6%	2.6%
				Honda Division		69,964	69,776	0.3%	0.3%	419,534	424,553	-1.2%	-1.2%
				Acura Division		5,146	1,971	161.1%	161.1%	35,870	19,344	85.4%	85.4%
	Total Domestic Truck Sales					70,613	62,377	13.2%	13.2%	439,593	398,399	10.3%	10.3%
				Honda Division		61,059	52,555	16.2%	16.2%	374,904	335,508	11.7%	11.7%
				Acura Division		9,554	9,822	-2.7%	-2.7%	64,689	62,891	2.9%	2.9%
	Total Import Car Sales					601	1,784	-66.3%	-66.3%	4,323	33,048	-86.9%	-86.9%
				Honda Division		386	1,097	-64.8%	-64.8%	2,880	24,852	-88.4%	-88.4%
				Acura Division		215	687	-68.7%	-68.7%	1,443	8,196	-82.4%	-82.4%
	Total Import Truck Sales					0	0	0.0%	0.0%	5	0	0.0%	0.0%
				Honda Division		0	0	0.0%	0.0%	5	0	0.0%	0.0%
				Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total					131,409	123,428	6.5%	6.5%	797,323	784,913	1.6%	1.6%
		* ACCORD				34,496	35,073	-1.6%	-1.6%	190,242	220,351	-13.7%	-13.7%
		* CIVIC				31,139	30,038	3.7%	3.7%	189,440	197,135	-3.9%	-3.9%
		CR-Z				270	356	-24.2%	-24.2%	1,562	2,355	-33.7%	-33.7%
		FCX CLARITY				0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
		* FIT				4,332	5,115	-15.3%	-15.3%	39,966	26,939	48.4%	48.4%
		INSIGHT				113	291	-61.2%	-61.2%	1,204	2,624	-54.1%	-54.1%
		CROSSTOUR				924	854	8.2%	8.2%	5,520	7,232	-23.7%	-23.7%
		* CR-V				31,785	28,522	11.4%	11.4%	194,803	183,214	6.3%	6.3%
		HR-V				5,909	0	0.0%	0.0%	20,050	0	0.0%	0.0%
		ODYSSEY				12,851	10,906	17.8%	17.8%	75,487	74,203	1.7%	1.7%
		PILOT				9,584	10,933	-12.3%	-12.3%	78,540	61,613	27.5%	27.5%
		RIDGELINE				6	1,340	-99.6%	-99.6%	509	9,246	-94.5%	-94.5%
			***		Memo: Accord FHEV	1,481	1,362	8.7%	8.7%	7,888	8,250	-4.4%	-4.4%
					Memo: Accord PHEV	1	41	-97.6%	-97.6%	60	221	-72.9%	-72.9%
					Memo: Civic Hybrid	463	409	13.2%	13.2%	2,727	2,904	-6.1%	-6.1%
					Memo: Fit EV	0	42	-100.0%	-100.0%	0	263	-100.0%	-100.0%
	Acura Division Total					14,915	12,480	19.5%	19.5%	102,002	90,431	12.8%	12.8%
		ILX				1,613	1,235	30.6%	30.6%	10,084	9,592	5.1%	5.1%
		RLX / RL				213	208	2.4%	2.4%	1,413	2,292	-38.4%	-38.4%
		TL				3	736	-99.6%	-99.6%	84	9,752	-99.1%	-99.1%
		TLX				3,530	0	0.0%	0.0%	25,702	0	0.0%	0.0%
		TSX				2	479	-99.6%	-99.6%	30	5,904	-99.5%	-99.5%
		MDX				4,977	6,283	-20.8%	-20.8%	34,397	36,947	-6.9%	-6.9%
		RDX				4,577	3,532	29.6%	29.6%	30,290	25,881	17.0%	17.0%
		ZDX				0	7	-100.0%	-100.0%	2	63	-96.8%	-96.8%
			***		Memo: ILX Hybrid	0	35	-100.0%	-100.0%	19	306	-93.8%	-93.8%
					Memo: RLX Hybrid	28	0	0.0%	0.0%	147	0	0.0%	0.0%
					Memo: TSX Wagon	0	57	-100.0%	-100.0%	2	599	-99.7%	-99.7%
	Selling Days					26	26			178	178
	**** Hybrid					2,356	2,494	-5.5%	-5.5%	13,607	16,660	-18.3%	-18.3%