New Sales Records Set as Honda and Acura Make Substantial Gains in...

New Sales Records Set as Honda and Acura Make Substantial Gains in November

-- Total American Honda sales rise 8.3% for a new November record; trucks also set record with 14.9% gain -- Honda Division sets new November sales mark, gaining 8.2% -- Honda Trucks have best-ever November sales with 15.8% increase -- Honda Civic nets new November record as sales jump 23.2% -- Honda Pilot with increased supply smashes previous November best with 57.2% gain -- Acura Division sales rise a robust 9.5% for the month, as both cars & trucks gain -- Acura RDX gets new record with all-time best November -- Acura TLX sales climb 12.4% in November


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TORRANCE, Calif., Dec. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported November sales of 133,156 Honda and Acura vehicles, an increase of 8.3 percent over November 2016 and a new November record for the company. Honda Division reported an increase of 8.2 percent on total sales of 120,440 for a best-ever November, with cars rising 0.9 percent on sales of 57,459, and Honda trucks up 15.8 percent on sales of 62,981 for yet another new record. Acura Division sales climbed 9.5 percent in November, with cars gaining 11 percent on sales of 3,600 and trucks rising 8.9 percent on sales of 9,116 units

Sales of the Honda Pilot gained 57 percent as American Honda set numerous sales records in November.

Honda

With major competitors clinging to heavy incentives and financing deals to compete, Honda Division gained again in November with a balanced portfolio of strong-performing vehicles. Civic and CR-V each gained more than 23 percent, while Pilot jumped 57.2 percent as higher production volume continues to improve model availability. Accord sales remained strong at nearly 23,000 units, even as supplies of the all-new 2018 model continue to ramp up and reach dealerships nationwide. The all-new Accord received numerous accolades earlier in the week at the 2017 Los Angeles Auto Show, securing a spot on Car and Driver magazine’s 10Best list an unprecedented 32nd time, as well as being named a finalist for the 2017 North American Car of the Year award.

  • Honda brand sales gained 8.2 percent on sales of 120,440 units for a new November record.
  • Honda trucks also set a new record, rising 15.8 percent on sales of 62,981
  • Motor Trend magazine’s SUV of the year, the CR-V recorded a 25 percent gain on sales of 32,206 vehicles.
  • Civic also gained substantially, setting a new November sales record of 31,181 vehicles, up 23.2 percent for the month.
  • With production of an entire assembly line now dedicated to Pilot, the mid-size SUV broke through with a 57.2 percent leap on sales of 14,189, also a new November mark.

“We remain committed to our long-term strategic plans built around steady and sustainable growth,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. “Honda is committed to competing with a focus on creating value for the customer through outstanding products and sales practices that protect the investment they make in the Honda brand.”   

Acura

Rising across virtually the entire lineup, Acura sales gained a solid 9.5 percent in November. MDX sales were up substantially with the move to the East Liberty, Ohio plant alongside stablemate RDX.  NSX made big strides, while TLX gained 12.4 percent over November 2016.

  • MDX sales gained 15.6 percent for the month, with 5,341 units sold.
  • RDX set a new November record, rising 0.7 percent on sales of 3,775 vehicles.
  • NSX notched sales of 83 units, a gain of 62.7 percent over November 2016.
  • TLX sales were up 12.4 percent on sales of 2,564 in November.

“The Acura brand continued its market resurgence at a steady pace benefitting from product, marketing and sales efforts, all aligned behind our Precision Crafted Performance brand direction,” said Jon Ikeda, vice president & general manager of Acura Sales. “Our focus for the remainder of the year is to continue to build momentum we can take into 2018.”

American Honda Vehicle Sales for November 2017

Month-to-Date

Year-to-Date

November
2017

November
2016

DSR** %
Change

MoM %
Change

November
2017

November
2016

DSR** %
Change

YoY %
Change

American Honda Total

133,156

122,924

8.3%

8.3%

1,492,112

1,477,465

1.0%

1.0%

Total Car Sales

61,059

60,187

1.4%

1.4%

738,402

749,790

-1.5%

-1.5%

Total Truck Sales

72,097

62,737

14.9%

14.9%

753,710

727,675

3.6%

3.6%

Honda Total Car Sales

57,459

56,943

0.9%

0.9%

694,159

701,246

-1.0%

-1.0%

Honda Total Truck Sales

62,981

54,365

15.8%

15.8%

658,413

632,007

4.2%

4.2%

Acura Total Car Sales

3,600

3,244

11.0%

11.0%

44,243

48,544

-8.9%

-8.9%

Acura Total Truck Sales

9,116

8,372

8.9%

8.9%

95,297

95,668

-0.4%

-0.4%

Total Domestic Car Sales

55,033

50,531

8.9%

8.9%

627,661

686,399

-8.6%

-8.6%

Honda Division

51,562

47,427

8.7%

8.7%

584,469

639,145

-8.6%

-8.6%

Acura Division

3,471

3,104

11.8%

11.8%

43,192

47,254

-8.6%

-8.6%

Total Domestic Truck Sales

72,097

62,737

14.9%

14.9%

753,710

727,675

3.6%

3.6%

Honda Division

62,981

54,365

15.8%

15.8%

658,413

632,007

4.2%

4.2%

Acura Division

9,116

8,372

8.9%

8.9%

95,297

95,668

-0.4%

-0.4%

Total Import Car Sales

6,026

9,656

-37.6%

-37.6%

110,741

63,391

74.7%

74.7%

Honda Division

5,897

9,516

-38.0%

-38.0%

109,690

62,101

76.6%

76.6%

Acura Division

129

140

-7.9%

-7.9%

1,051

1,290

-18.5%

-18.5%

Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

120,440

111,308

8.2%

8.2%

1,352,572

1,333,253

1.4%

1.4%

* ACCORD

22,998

27,182

-15.4%

-15.4%

300,540

311,352

-3.5%

-3.5%

* CIVIC

31,181

25,303

23.2%

23.2%

345,880

335,445

3.1%

3.1%

  CLARITY

464

0

0.0%

0.0%

1,030

0

0.0%

0.0%

  CR-Z

17

146

-88.4%

-88.4%

686

2,178

-68.5%

-68.5%

* FIT

2,799

4,309

-35.0%

-35.0%

46,020

52,205

-11.8%

-11.8%

  INSIGHT

0

3

-100.0%

-100.0%

3

66

-95.5%

-95.5%

  CROSSTOUR

0

0

0.0%

0.0%

5

726

-99.3%

-99.3%

* CR-V

32,206

25,758

25.0%

25.0%

340,912

319,557

6.7%

6.7%

  HR-V

6,153

8,141

-24.4%

-24.4%

86,491

73,007

18.5%

18.5%

  ODYSSEY

7,823

7,978

-1.9%

-1.9%

90,433

110,435

-18.1%

-18.1%

  PILOT

14,189

9,024

57.2%

57.2%

108,677

108,700

-0.0%

-0.0%

  RIDGELINE

2,610

3,464

-24.7%

-24.7%

31,895

19,582

62.9%

62.9%

*** Memo: Accord FHEV

1,586

1,879

-15.6%

-15.6%

20,848

6,055

244.3%

244.3%

     Memo: Civic Hybrid

1

15

-93.3%

-93.3%

63

884

-92.9%

-92.9%

Acura Division Total

12,716

11,616

9.5%

9.5%

139,540

144,212

-3.2%

-3.2%

  ILX

824

772

6.7%

6.7%

10,922

13,518

-19.2%

-19.2%

  NSX

83

51

62.7%

62.7%

525

201

161.2%

161.2%

  RLX / RL

129

140

-7.9%

-7.9%

1,051

1,286

-18.3%

-18.3%

  TLX

2,564

2,281

12.4%

12.4%

31,745

33,535

-5.3%

-5.3%

  TSX

0

0

0.0%

0.0%

0

4

-100.0%

-100.0%

  MDX

5,341

4,622

15.6%

15.6%

48,810

49,252

-0.9%

-0.9%

  RDX

3,775

3,750

0.7%

0.7%

46,487

46,416

0.2%

0.2%

*** Memo: ILX Hybrid

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

     Memo: RLX Hybrid

36

33

9.1%

9.1%

223

204

9.3%

9.3%

     Memo: TSX Wagon

0

0

0.0%

0.0%

0

0

0.0%

0.0%

     Memo: MDX Hybrid

301

0

0.0%

0.0%

1,579

0

0.0%

0.0%

Selling Days

25

25

280

280

  **** Hybrid

2,024

2,127

-4.8%

-4.8%

23,927

9,589

149.5%

149.5%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

 

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/)

Photo – https://mma.prnewswire.com/media/614297/American_Honda_Motor_Co_Inc_2017_Honda_Pilot.jpg

Logo – https://mma.prnewswire.com/media/614340/HONDA_LOGO.jpg

SOURCE American Honda Motor Co., Inc.

New Sales Records Set as Honda and Acura Make Substantial Gains in November